Artificial Intelligence UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: Artificial Intelligence UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Remote (Germany, Europe, Americas)

Job Type: FULL_TIME

Category: GTM Operations / Startup Incubation

Date Posted: 2026-08-21T10:02:15

Experience Level: Mid-Level (2-5 years)

Remote Status: 100% Remote

🚀 Role Summary

• This unique opportunity is designed for ambitious entrepreneurs to build and scale their own Artificial Intelligence (AI) startups from the ground up.

• You will be directly employed by EWOR GmbH, receiving a salary while incubating your venture, or you can opt for up to €500k in funding.

• The role emphasizes hands-on execution in UI/UX and Brand Design, specifically within the AI domain, to achieve product-market-fit.

• You will benefit from intensive 1:1 sparring with unicorn founders, access to a top-tier community of peers and investors, and robust support in hiring and distribution.

📝 Enhancement Note: This role is not a typical UI/UX or Brand Designer position. It's an entrepreneurial incubator role where design skills are applied to build and launch a new AI startup. The "Designer" title in the job title might be misleading for traditional design roles; it signifies a need for strong design thinking and execution within a startup founder context. The primary focus is on entrepreneurship and startup building, leveraging design expertise.

📈 Primary Responsibilities

• Startup Ownership & Development: Take full ownership of conceptualizing, building, and running an AI-focused startup.

• UI/UX & Brand Design Execution: Lead the design strategy and execution for the startup's user interfaces, user experience, and brand identity, ensuring alignment with AI product goals and market appeal.

• Product-Market-Fit Iteration: Work closely with EWOR GmbH mentors to iterate on the product until product-market-fit is achieved, utilizing design thinking and user feedback.

• Go-To-Market Strategy Support: Contribute to building out the startup's sales force and marketing machine, translating design and user insights into effective distribution strategies.

• Personal Development & Coaching: Engage in a customized personal development program focused on goal, time, and energy management, guided by experienced unicorn founders.

• Talent Acquisition Support: Leverage EWOR's network to identify and hire top talent for your startup team.

• Funding Readiness: Prepare the startup to secure significant funding rounds, with EWOR providing intensive coaching and strategic advice.

📝 Enhancement Note: The responsibilities are heavily skewed towards entrepreneurial leadership and startup building, with UI/UX and Brand Design serving as critical functional areas within that broader context. Success will be measured by the startup's growth, market traction, and ability to secure funding, rather than solely by design deliverables.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background or demonstrated aptitude in design (UI/UX, Brand Design) or a related field is essential. A strong understanding of technology, particularly Artificial Intelligence, is crucial.

Experience:

• 2-5 years of experience in UI/UX design, Brand Design, or a related creative field.

• Proven experience in building and launching products or projects, ideally in a startup environment or with entrepreneurial exposure.

• Demonstrated ability to understand and apply design principles to drive business outcomes. Required Skills:

• UI/UX Design Expertise: Proficiency in user interface design, user experience flows, wireframing, prototyping, and user research methodologies.

• Brand Design Acumen: Strong understanding of brand strategy, visual identity development, and creating compelling brand narratives.

• Artificial Intelligence Domain Knowledge: A solid grasp of AI concepts, applications, and emerging trends to inform design decisions.

• Entrepreneurial Mindset: A proactive, results-oriented approach with a strong desire to build and scale a business.

• Excellent Communication Skills: Articulate and persuasive communication in English, both written and verbal, for stakeholder management and team collaboration.

• Problem-Solving: Ability to identify challenges and develop creative, effective design-led solutions.

Preferred Skills:

• Product Strategy: Experience in defining product roadmaps and translating business objectives into design requirements.

• Go-To-Market Strategy: Familiarity with sales and marketing principles, especially in launching new products or services.

• Data Analysis for Design: Ability to interpret user data and analytics to inform design iterations and improvements.

• Team Leadership: Experience in leading small teams or projects.

📝 Enhancement Note: The "designer" aspect of this role is secondary to the entrepreneurial imperative. Candidates need to demonstrate not just design proficiency but also the drive, resilience, and strategic thinking required to found and scale a company. The AI focus is critical, suggesting a need for candidates who can understand and visualize complex AI functionalities for end-users.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Startup Concept Demonstrations: Showcase projects where you conceived and developed a product or service, highlighting the ideation and early-stage development phases.

• UI/UX Design Case Studies: Present detailed case studies of complex UI/UX projects, illustrating your design process from user research and wireframing to prototyping and final UI design, with a focus on user-centric outcomes.

• Brand Identity Development: Include examples of brand strategy development, visual identity creation (logos, color palettes, typography), and brand guideline documentation.

• AI-Related Design Projects: If available, include any projects that involved designing interfaces or experiences for AI-powered products or services, demonstrating your ability to translate technical concepts into user-friendly designs.

• Problem/Solution Framing: Demonstrate your ability to identify a problem, frame it using design thinking principles, and propose a design-led solution, even if hypothetical.

Process Documentation:

• Design Process Workflows: Clearly outline your structured approach to UI/UX and brand design projects, detailing phases, tools used, and decision-making checkpoints.

• User Research Methodologies: Document your experience with various user research techniques (e.g., user interviews, surveys, usability testing) and how you integrate findings into the design process.

• Cross-Functional Collaboration: Illustrate how you have collaborated with engineering, product management, marketing, and business teams to achieve project goals.

• Iteration & Feedback Integration: Show examples of how you have incorporated feedback and data to iterate on designs and improve product performance.

📝 Enhancement Note: The portfolio should emphasize entrepreneurial initiative and the application of design skills to achieve business objectives, rather than just aesthetic output. Candidates should be prepared to discuss the strategic rationale behind their design choices and how they contributed to user adoption, market fit, or business growth.

💵 Compensation & Benefits

Salary Range: As EWOR GmbH directly employs fellows during the incubation phase, a competitive salary will be provided. Based on the role's mid-level experience (2-5 years) and the unique entrepreneurial incubator nature, with potential for significant funding, the estimated annual salary range for a full-time position in Germany (assuming the primary employment jurisdiction for operations) would be approximately €60,000 - €85,000. This is an estimation and will vary based on candidate experience, specific location within Europe/Americas, and the chosen compensation model (salary vs. funding).

Benefits:

• Salary: Competitive salary provided during the startup incubation period.

• Funding Support: Access to up to €500k in funding for your startup.

• 1:1 Sparring with Unicorn Founders: Weekly intensive coaching and mentorship from seasoned entrepreneurs who have built billion-dollar companies.

• Community Access: Membership in a curated network of top founders, peers, and investors.

• Hiring Support: Assistance in recruiting top talent through EWOR's extensive network (over 50,000 professionals).

• Personal Development Program: A customized growth journey designed by unicorn founders to enhance goal, time, and energy management skills.

• Distribution Support: Guidance and resources to achieve product-market-fit and build robust sales and marketing operations.

• Funding Round Support: Intensive coaching to prepare for and secure multi-million euro funding rounds.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. However, the entrepreneurial nature of the role implies a need for flexibility and dedication, with potential for extended hours during critical phases of startup development and funding pitches.

📝 Enhancement Note: The compensation structure offers a dual path: a direct salary or significant startup funding. The salary estimate is based on typical mid-level designer roles in Germany, adjusted for the unique entrepreneurial context and the high-value mentorship provided. The "benefits" are substantial and form a core part of the EWOR offering, focusing on accelerating startup growth and founder development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Venture Capital, Startup Incubation, Artificial Intelligence. EWOR GmbH operates at the intersection of entrepreneurship, technology, and investment, specifically focusing on nurturing next-generation AI startups.

Company Size: EWOR GmbH itself is likely a lean, highly specialized team focused on supporting founders. The "company" you will be building, however, will scale from a solo founder to a high-growth startup team.

Founded: EWOR GmbH is a venture builder and accelerator, implying a dynamic, fast-paced environment focused on innovation and rapid growth. The founders, Paul Müller and Petter Made, are serial entrepreneurs with proven track records in building successful startups (Adjust, SumUp), indicating a culture rooted in practical experience and ambitious goals.

Team Structure:

• EWOR Support Team: You will be part of a dedicated support ecosystem comprising experienced founders, investors, and operational experts. This team acts as mentors and advisors.

• Your Startup Team: You will be responsible for building your own high-performing team, hiring key talent from engineering, sales, marketing, and other functional areas.

• Cross-Functional Collaboration: Collaboration is paramount, both within your nascent startup team and with the EWOR support network, including investors, legal advisors, and talent acquisition specialists.

Methodology:

• Lean Startup & Agile Principles: The core methodology revolves around rapid iteration, validated learning, and adapting quickly to market feedback to achieve product-market-fit.

• Data-Driven Decision Making: Emphasis on using data to inform product development, marketing strategies, and business decisions.

• Founder-Centric Support: EWOR's approach is tailored to the individual founder's journey, providing personalized coaching and resources.

• Scalability Focus: All efforts are geared towards building companies that can achieve significant scale, aiming for €1B+ valuations.

Company Website: https://eworgmbh.teamtailor.com (Note: This is the careers page, the primary company website might be different, but this links to the organization's recruitment platform.)

📝 Enhancement Note: EWOR GmbH's culture is intensely entrepreneurial, driven by ambitious goals and supported by a network of proven success. The environment is designed for high achievers who are ready to dedicate themselves to building a disruptive AI company.

📈 Career & Growth Analysis

Operations Career Level: This role represents an opportunity to transition from a functional design role into an entrepreneurial leadership position. It's a launchpad for becoming a founder and CEO of a high-growth technology company. The responsibilities extend far beyond design, encompassing business strategy, operations, team building, and fundraising.

Reporting Structure: You will report to the EWOR GmbH founding partners and mentors for guidance and accountability. Within your own startup, you will be the ultimate leader, responsible for building and managing your team.

Operations Impact: The impact is direct and profound. You will be responsible for creating a new business from the ground up, defining its market position, product strategy, operational framework, and ultimately, its financial success. The design elements you implement will directly influence user acquisition, retention, and brand perception, all critical drivers of revenue and growth.

Growth Opportunities:

• Founder & CEO Trajectory: The primary growth path is to become the CEO and founder of a successful, billion-dollar AI company.

• Skill Diversification: Develop a comprehensive skillset encompassing business strategy, product management, sales, marketing, operations, fundraising, and leadership.

• Network Expansion: Build an invaluable network of high-caliber founders, investors, and industry leaders.

• Specialization in AI & Design: Deepen expertise in applying UI/UX and Brand Design within the cutting-edge field of Artificial Intelligence.

• Entrepreneurial Resilience: Cultivate resilience, adaptability, and strategic thinking through the intense process of startup building.

📝 Enhancement Note: This is a career-defining opportunity for individuals aspiring to found and lead technology companies. The growth is not within a traditional corporate ladder but in building and scaling an independent venture with significant support.

🌐 Work Environment

Office Type: This is a 100% remote position. You will be working from your own home office or a co-working space of your choice.

Office Location(s): While the role is remote, candidates must be based in or willing to relocate to Europe or the Americas. This is primarily to align with EWOR's operational footprint and investor networks.

Workspace Context:

• Flexibility & Autonomy: You will have significant autonomy over your work schedule and environment, provided you meet deadlines and collaborate effectively.

• Remote Collaboration Tools: Expect to heavily utilize digital collaboration tools (e.g., Slack, Zoom, Asana, Miro, Figma) for communication, project management, and design work.

• EWOR Support Network: You will have access to virtual resources, mentorship sessions, and networking opportunities provided by EWOR GmbH.

• Startup Environment: As you build your startup, you will establish its operational environment, which could range from fully remote to hybrid or eventually co-located, depending on your strategic decisions.

Work Schedule: The role demands a high degree of dedication, often exceeding standard 40-hour work weeks, especially during critical launch phases or funding pitches. Flexibility is key, with the expectation that work is completed and goals are met regardless of strict hourly adherence.

📝 Enhancement Note: The remote nature offers unparalleled flexibility, but it requires strong self-discipline, excellent remote communication skills, and a proactive approach to collaboration.

📄 Application & Portfolio Review Process

Interview Process: The process is designed to identify entrepreneurial potential and assess suitability for building a high-growth startup. It will likely involve multiple stages:

• Initial Application Review: Screening for entrepreneurial drive, relevant design background, and AI interest.

• Founder/Mentor Interviews: In-depth discussions about your entrepreneurial vision, past experiences, problem-solving skills, and motivation for founding an AI startup. Expect behavioral and situational questions.

• Design & Business Case Challenge: You may be asked to present a hypothetical startup idea, a design strategy for an AI product, or a plan to achieve product-market-fit. This will assess your strategic thinking, design application, and business acumen.

• Portfolio Presentation: A thorough review and discussion of your portfolio, focusing on your process, decision-making, and the outcomes of your past projects, particularly those demonstrating initiative and impact.

• Final Evaluation: Assessment of cultural fit, potential for growth, and commitment to building a €1B+ company.

Portfolio Review Tips:

• Highlight Entrepreneurial Projects: Prioritize showcasing any work where you took initiative, led a project from conception, or demonstrated a strong problem-solving and results-oriented approach.

• Structure Case Studies: For each project, clearly articulate: the problem, your role, your process (research, ideation, design, iteration), the solutions you implemented, and the measurable outcomes or impact.

• Focus on AI Relevance: If you have any AI-related design work, ensure it's prominently featured and explain how you approached the unique challenges of designing for AI.

• Demonstrate Business Acumen: Connect your design decisions to business objectives. Explain how your UI/UX and brand strategies would contribute to user acquisition, retention, market positioning, or revenue generation.

• Be Prepared to Discuss Vision: Articulate your vision for an AI startup, the problems you aim to solve, and how your design expertise would be instrumental in its success.

Challenge Preparation:

• Understand EWOR's Model: Research EWOR GmbH's mission, the backgrounds of its founders, and successful startups they've incubated.

• AI Market Trends: Familiarize yourself with current and future trends in Artificial Intelligence and identify potential startup opportunities.

• Design for AI: Think about the unique challenges and opportunities in designing user interfaces and experiences for AI-powered products (e.g., explainability, trust, personalization).

• Startup Fundamentals: Brush up on basic startup concepts: product-market-fit, lean methodologies, fundraising stages, and go-to-market strategies.

📝 Enhancement Note: The interview process is rigorous and designed to filter for individuals with the highest potential for entrepreneurial success. Candidates should prepare to demonstrate not just design skills but also leadership qualities, business acumen, and a deep understanding of the AI landscape.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, XD), InVision, Axure RP. Proficiency in at least one major UI/UX design tool (e.g., Figma) is essential.

• Prototyping Tools: Figma, InVision, Adobe XD, Proto.io.

• Brand Design Tools: Adobe Illustrator, Affinity Designer, brand guideline creation software.

• AI/ML Tools (Familiarity): While not expected to be an expert, familiarity with AI/ML concepts and potentially some tools or platforms (e.g., TensorFlow, PyTorch, cloud AI services like AWS SageMaker, Google AI Platform) will be beneficial for understanding the product domain.

Analytics & Reporting:

• Web Analytics: Google Analytics, Mixpanel, Amplitude. Understanding how to track user behavior and use data to inform design.

• User Feedback Tools: Hotjar, SurveyMonkey, UserTesting.com.

• Data Visualization: Tableau, Power BI (basic understanding may be helpful for interpreting market data).

CRM & Automation:

• CRM Systems: Salesforce, HubSpot (understanding how design impacts user adoption and sales processes).

• Project Management: Asana, Trello, Jira, Monday.com.

• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Miro.

📝 Enhancement Note: While the role is primarily design-focused, an understanding of the broader technology stack and how design integrates with AI development, data analytics, and business operations is highly advantageous. Proficiency in modern remote collaboration and design tools is a must.

👥 Team Culture & Values

Operations Values:

• Entrepreneurial Spirit: A relentless drive to build, innovate, and overcome challenges.

• Ambition & Vision: A commitment to achieving significant scale (€1B+), coupled with a clear vision for the future of AI.

• Data-Driven Decision Making: Valuing insights derived from data and user feedback to guide strategy and product development.

• Collaboration & Mentorship: Fostering a supportive environment where knowledge is shared, and founders are empowered through expert guidance.

• Execution & Accountability: A strong emphasis on getting things done and taking full responsibility for outcomes.

• User-Centricity: Designing with a deep understanding of user needs and delivering exceptional user experiences.

Collaboration Style:

• High-Intensity & Focused: Collaboration is expected to be direct, efficient, and geared towards achieving specific startup milestones.

• Mentorship-Driven: Actively seeking and providing feedback, leveraging the expertise of EWOR partners and fellow founders.

• Cross-Functional Integration: Working seamlessly with technical co-founders, marketing specialists, and potential early hires to align design with overall business strategy.

• Open Communication: Encouraging transparency and open dialogue to address challenges and celebrate successes.

📝 Enhancement Note: The culture is one of high performance, innovation, and shared ambition. Success is a collective effort, with individuals empowered to lead their ventures while being part of a supportive, expert-driven ecosystem.

⚡ Challenges & Growth Opportunities

Challenges:

• Startup Uncertainty: The inherent risk and uncertainty associated with building a new venture from scratch.

• Balancing Design & Business: Juggling the demands of creative design with the rigorous requirements of business strategy, operations, and fundraising.

• AI Market Dynamics: Navigating the rapidly evolving and competitive landscape of Artificial Intelligence.

• Remote Team Management: Building and leading a high-performing remote team effectively.

• Achieving Product-Market-Fit: The difficult and iterative process of finding a sustainable market for your product.

• Intense Pressure & Pace: Working under significant pressure to deliver rapid growth and secure funding within tight timelines.

Learning & Development Opportunities:

• Entrepreneurial Skill Mastery: Gaining hands-on experience in all facets of startup leadership and operations.

• AI Innovation Exposure: Being at the forefront of AI development and application.

• Expert Mentorship: Continuous learning from unicorn founders and seasoned investors.

• Networking: Building a powerful professional network within the tech and venture capital ecosystem.

• Leadership Development: Honing leadership, strategic thinking, and decision-making capabilities.

• Financial & Operational Acumen: Developing a strong understanding of startup finance, legal aspects, and operational scaling.

📝 Enhancement Note: This role is designed for individuals who thrive on challenges and view them as opportunities for significant personal and professional growth. The support system provided by EWOR GmbH is crucial for navigating these challenges.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you identified a significant user need and how your design solution addressed it, leading to a measurable business outcome." (Focus on problem identification, design process, and impact.)

• "Imagine you're building an AI product for [specific industry]. What are the key UI/UX and brand considerations you'd focus on to ensure adoption and trust?" (Assess AI understanding and design strategy.)

• "How would you approach building a sales and marketing engine for a new AI startup with limited resources, and what role would design play in that strategy?" (Evaluate GTM thinking and design integration.)

• "What is your personal vision for the future of AI, and what kind of AI startup would you be most passionate about building?" (Gauge entrepreneurial passion and domain interest.) Company & Culture Questions:

• "Why EWOR GmbH, and what specifically about our model and founders appeals to you?" (Assess research and alignment.)

• "How do you handle ambiguity and pressure, common in startup environments?" (Evaluate resilience and adaptability.)

• "Describe your ideal collaboration style with technical co-founders and mentors." (Assess teamwork and communication.)

• "What are your strategies for personal growth and managing your time and energy effectively, especially in a demanding role?" (Understand self-management skills.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around a compelling story, highlighting your journey through each project from problem to solution to impact.

• Focus on Process & Rationale: Don't just show final designs; explain why you made certain decisions, the research that informed them, and how they align with business goals.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction, reduced bounce rates).

• AI & Entrepreneurial Angle: Frame your design experience through the lens of building businesses and solving complex problems, especially in the context of AI.

• Conciseness & Clarity: Be clear, concise, and engaging. Respect the interviewer's time by focusing on the most impactful aspects of your work.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating entrepreneurial potential, strategic thinking, and the ability to apply design skills to drive business growth within the AI domain.

📌 Application Steps

To apply for this entrepreneurial opportunity:

• Submit Your Application: Complete the application form on the EWOR GmbH careers page.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your entrepreneurial drive, UI/UX and brand design skills, and any experience relevant to AI or startup building. Ensure your portfolio clearly articulates your process and the impact of your work.

• Tailor Your Resume: Highlight achievements related to initiative-taking, problem-solving, project leadership, and any experience in product development or GTM strategy. Use keywords like "startup," "entrepreneurship," "AI," "UI/UX," "Brand Strategy," and "Product-Market-Fit."

• Prepare Your Vision: Be ready to articulate your initial ideas for an AI startup, the problems you want to solve, and why you are the right person to lead it.

• Research EWOR GmbH: Understand their mission, the backgrounds of their founders, and their approach to venture building. This will be crucial for answering interview questions and demonstrating genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.