Amazon FBA Product Strategy Lead (E-commerce Product Manager)

📍 Job Overview

Job Title: Amazon FBA Product Strategy Lead (E-commerce Product Manager)

Company: Hire Hangar

Location: Remote (US Time Zones: EST–PST)

Job Type: CONTRACTOR

Category: E-commerce Operations / Product Management

Date Posted: May 25, 2026

Experience Level: Mid-Senior Level (6+ years)

Remote Status: Remote Solely

🚀 Role Summary

• Lead the strategic direction and execution for an existing Amazon FBA store, focusing on a fresh relaunch and sustained growth.

• Drive product selection, profitable sourcing, and comprehensive inventory and fulfillment planning, with a primary focus on FBA operations.

• Own the end-to-end customer experience on Amazon, from compelling listing creation and keyword strategy to conversion rate optimization and catalog quality.

• Establish and refine repeatable operational processes to support scalability and pave the way for future team expansion.

• Monitor and improve key performance indicators, including contribution margin, pricing strategies, inventory health, and advertising efficiency.

📝 Enhancement Note: This role is positioned as a senior, highly autonomous "single-threaded owner" within the e-commerce operations domain. The emphasis on "product management thinking" combined with "hands-on Amazon execution" signifies a hybrid role that requires both strategic foresight and tactical implementation within the Amazon marketplace. The objective is to lead a relaunch and scale the business, with the potential to build a team, indicating a clear growth trajectory.

📈 Primary Responsibilities

• Define and execute the overarching product strategy for the Amazon store, including category focus, product roadmap development, and launch sequencing to maximize market impact.

• Spearhead product sourcing initiatives by identifying potential suppliers, conducting thorough negotiations, modeling landed costs, and establishing clear margin targets to ensure profitability.

• Develop and optimize product listings, focusing on compelling positioning, strategic keyword integration for enhanced search visibility, and data-driven conversion rate improvements to boost sales velocity.

• Create robust operational plans for inventory management and fulfillment, prioritizing Amazon's FBA model while strategically leveraging FBM or 3PL solutions when beneficial for cost or efficiency.

• Effectively partner with creative and external resources to brief and develop essential brand assets, including high-quality imagery, A+ Content, packaging design, and overall brand collateral.

• Drive business performance by rigorously tracking and analyzing key metrics such as contribution margin, pricing elasticity, inventory turnover, and advertising spend efficiency to inform strategic adjustments.

• Design and implement standardized, repeatable processes for scaling operations efficiently, preparing the groundwork for future team hiring and management.

📝 Enhancement Note: The responsibilities clearly outline a comprehensive ownership model for an Amazon FBA business. The emphasis on "defining category focus," "product roadmap," and "launch sequencing" points to strategic product lifecycle management. "Supplier discovery, negotiations, landed-cost modeling, and margin targets" highlight crucial sourcing and financial acumen. "Positioning, keyword strategy, conversion improvements, and catalog quality" underscore the importance of listing optimization and SEO within the Amazon ecosystem. The mention of FBA as primary but open to FBM/3PL shows a pragmatic approach to fulfillment. The expectation to "prepare to hire/support a small team" indicates a leadership component.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Business, Marketing, E-commerce, or a related field is typically expected for roles of this seniority.

Experience: 6+ years of direct, hands-on experience managing and scaling Amazon FBA businesses, with a demonstrated history of owning product selection, sourcing, and growth strategies.

Required Skills:

• Extensive experience with Amazon Seller Central and comprehensive understanding of FBA operations, including inventory management, fulfillment processes, and best practices.

• Proven ability in product sourcing, including supplier identification, due diligence, negotiation of terms and pricing, and detailed landed-cost modeling.

• Strong commercial acumen and operational judgment for effective product selection, inventory planning, and fulfillment strategy execution.

• Demonstrated proficiency in developing and executing product roadmaps and launch plans tailored for the Amazon marketplace.

• Expertise in listing optimization, including keyword research, SEO best practices for Amazon, conversion rate optimization (CRO) techniques, and content enhancement (e.g., A+ Content).

• Ability to work autonomously as a "single-threaded owner," demonstrating high accountability, minimal need for direction, and proactive problem-solving.

• Proven experience in remote work environments, showcasing fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar) and effective communication across distributed teams.

Preferred Skills:

• Deep category knowledge within Home & Garden, Tools, or Electronics, or adjacent physical goods sectors.

• Experience successfully relaunching underperforming Amazon stores or scaling SKUs from low volume to consistent, high velocity.

• Familiarity with Amazon Ads management, including campaign setup, optimization, and performance analysis, or the ability to effectively direct agencies/teams responsible for ad management.

• Prior experience in team leadership, mentorship, or building and managing a small operational team.

• Proficiency with advanced Amazon analytics and research tools such as Helium 10, Jungle Scout, or Keepa.

📝 Enhancement Note: The requirement for "prior remote work experience" and "fluent with remote collaboration tools" is explicitly stated as non-negotiable, highlighting the company's commitment to a remote-first culture and the critical need for candidates to be self-sufficient and digitally adept. The preference for specific e-commerce categories suggests potential existing product lines or areas of strategic focus for the company. The "Director-level trajectory" for preferred candidates hints at the company's ambition for this role's growth potential.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 detailed case studies demonstrating successful Amazon FBA product launches and scaling initiatives from inception to significant revenue growth.

• Provide evidence of strategic decision-making in product selection, including market research methodologies, competitive analysis, and profitability modeling.

• Include examples of supplier negotiation successes, highlighting improved terms, cost reductions, or enhanced supply chain reliability.

• Present documented workflows or process maps for key operational areas such as listing optimization, inventory management, or FBA fulfillment setup.

Process Documentation:

• Demonstrate ability to document end-to-end processes for managing an Amazon FBA business, from initial product research and sourcing to ongoing optimization and inventory replenishment.

• Provide examples of how you have standardized and optimized operational workflows to improve efficiency, reduce errors, and prepare for scalability.

• Show evidence of creating SOPs (Standard Operating Procedures) for critical tasks, which would be invaluable for training future team members.

📝 Enhancement Note: For this "single-threaded owner" role, a portfolio isn't just about showcasing past achievements but demonstrating the process by which those achievements were made. Candidates should focus on detailing their methodologies for product selection, sourcing negotiations, listing optimization, and inventory management. Quantifiable results are essential, but the underlying strategic thinking and operational execution are equally critical for evaluation.

💵 Compensation & Benefits

Salary Range: $2,800 - $3,500 USD per month (Contractor Rate)

Benefits:

• Competitive contractor compensation structure aligned with market rates for experienced e-commerce operations professionals.

• Opportunity to work with fast-growing global companies, providing exposure to diverse business models and challenges.

• Potential for long-term career growth and the possibility of building and leading a small team as the business scales.

• Remote work flexibility, allowing for a work-life balance tailored to individual needs within designated time zones.

• Access to professional development and learning opportunities through working with experienced teams and potentially through company-supported training initiatives.

Working Hours: Approximately 40 hours per week, with flexibility to accommodate the demands of managing an e-commerce business and collaborating across US time zones (EST–PST).

📝 Enhancement Note: The salary is provided as a monthly contractor rate, typical for international remote roles. While explicit benefits are minimal for contractor positions, the emphasis on "real growth opportunities" and "building a long-term, remote career" suggests potential pathways for advancement and increased responsibility, which can translate into future compensation increases or potentially full-time employment conversion. The requirement to align with US time zones is a key consideration for work schedule flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, specifically focused on Amazon FBA operations and growth strategies for various global companies. Hire Hangar acts as a talent connector for these businesses.

Company Size: Hire Hangar appears to be a talent acquisition platform/agency, connecting candidates with multiple client companies. The client companies Hire Hangar partners with are described as "fast-growing global companies." The specific size of the client company for this role is not detailed but implies a growing, dynamic e-commerce entity.

Founded: Hire Hangar's founding date is not specified, but its mission suggests a modern approach to talent acquisition in the remote work era. The client company's founding date is also not specified, but the role involves a "fresh relaunch" of an existing store, indicating it has been operational for some time.

Team Structure:

• The role is initially a "single-threaded owner" position, meaning the individual will operate independently with high autonomy.

• There is a clear path to build and lead a "small team" as business growth accelerates, implying a future management structure.

Methodology:

• Data-driven decision-making is critical, with responsibilities focused on metrics like contribution margin, inventory health, and ad efficiency.

• Emphasis on process optimization and creating repeatable workflows to ensure scalability and consistency.

• Strategic product management approach to define roadmaps, launch sequences, and category focus for maximizing commercial outcomes.

Company Website: https://hirehangar.com

📝 Enhancement Note: Hire Hangar positions itself as a facilitator for remote careers within fast-growing global companies. The culture of the client company is implied to be entrepreneurial, results-oriented, and comfortable with remote operations. The "fresh relaunch" suggests a company that is willing to invest in optimizing its existing Amazon presence and is looking for an experienced operator to drive that transformation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior-level specialist and potential future manager. It requires deep, hands-on expertise in Amazon FBA operations and product strategy, with the expectation of operating autonomously. The trajectory involves moving from a sole contributor to a team leader.

Reporting Structure: The role is initially a "single-threaded owner" with minimal direct reporting lines upwards. However, there is an explicit expectation to "prepare to hire/support a small team over time," indicating a future reporting structure where this individual will manage direct reports. The reporting line for initial operations would likely be to a founder, CEO, or Head of E-commerce within the client company.

Operations Impact: The individual will have a direct and significant impact on the company's revenue and profitability. By leading product strategy, sourcing, and optimization, they will directly influence sales volume, contribution margin, and overall business growth on the Amazon platform. Their success is directly tied to the commercial outcomes of the Amazon store.

Growth Opportunities:

• Team Leadership: The most immediate growth opportunity is the potential to build and manage a small team, transitioning from an individual contributor to a people manager.

• Strategic Ownership: Opportunity to expand strategic responsibilities beyond product management to potentially encompass broader e-commerce channel strategies or new market entry.

• Career Progression: Potential to move into higher-level e-commerce management roles (e.g., Head of E-commerce, Director of Marketplace Operations) within the client company or through Hire Hangar's network.

• Skill Expansion: Opportunity to deepen expertise in areas like Amazon Ads, advanced analytics, or international market expansion.

📝 Enhancement Note: The role is framed as a significant growth opportunity, not just a job. The "single-threaded owner" aspect allows for immediate impact and autonomy, while the stated potential to build a team offers a clear leadership development path. Candidates should be prepared to articulate how their experience can lead to both immediate operational improvements and future team management.

🌐 Work Environment

Office Type: Fully remote, with no requirement for physical office attendance. The work is conducted from the employee's chosen location.

Office Location(s): While the base job posting location is Santa Cruz de la Sierra, Bolivia, the role is remote and specifically allows candidates from Colombia, Paraguay, Peru, Argentina, Nicaragua, Mexico, and Bolivia. Crucially, candidates must be able to work within US Time Zones (EST–PST).

Workspace Context:

• The work environment is digitally native, relying heavily on collaboration and project management tools like Slack, Zoom, Google Workspace, and Asana.

• Candidates are expected to have a dedicated, professional remote workspace conducive to focused work and virtual meetings.

• Collaboration will be asynchronous and synchronous, requiring strong communication skills to bridge geographical and time zone differences.

Work Schedule: Approximately 40 hours per week. While the core hours will need to align with US time zones for effective communication and collaboration, there's an inherent flexibility in remote work that allows for some self-management of the schedule, provided deliverables are met and meetings are attended.

📝 Enhancement Note: The "US Time Zones (EST–PST)" requirement is critical. While the candidate can be located in various Latin American countries, their working hours must overlap significantly with the US business day. This implies a need for candidates to structure their day to accommodate these specific time zone requirements. The environment is fast-paced and entrepreneurial, typical of growing e-commerce businesses.

📄 Application & Portfolio Review Process

Interview Process:

• Video Recording: The initial step is a mandatory video recording as part of the application. This is a critical screening tool.

• Application Form Completion: Thorough and complete submission of the application form is essential.

• Potential Stages: While not explicitly detailed, a typical process may include:

  • Initial Screening: Review of application, video submission, and resume.
  • Skills Assessment: Potentially a case study or practical exercise related to Amazon FBA strategy, product sourcing, or listing optimization.
  • Interviews: Likely with Hiring Manager/Founder, focusing on operational experience, strategic thinking, remote work capabilities, and cultural fit.
  • Final Round: Possibly a discussion on long-term vision, team building, and final offer negotiation.

Portfolio Review Tips:

• Quantifiable Results: Prioritize case studies that clearly demonstrate measurable impact on revenue, profit, and operational efficiency using Amazon FBA metrics.

• Process Demonstration: For each case study, clearly articulate the steps taken: market research, product selection criteria, supplier negotiation strategy, listing optimization techniques, inventory management approach, and any FBA-specific challenges overcome.

• "Single-Threaded Owner" Narrative: Frame your experience around taking ownership, driving initiatives from start to finish, and delivering results with minimal oversight.

• Remote Work Readiness: Be prepared to discuss how you've successfully managed remote projects, collaborated with distributed teams, and utilized remote tools effectively.

• Video Introduction: Use the video submission opportunity to showcase your personality, communication skills, and enthusiasm for e-commerce and the Amazon platform. Highlight your key strengths relevant to the role.

Challenge Preparation:

• Be ready for a potential case study focusing on relaunching an underperforming Amazon product or category. This might involve analyzing data, proposing a strategy, and outlining implementation steps.

• Prepare to discuss how you would approach sourcing a new product, including criteria for supplier selection, negotiation tactics, and risk assessment.

• Anticipate questions about inventory forecasting, FBA fee optimization, and managing Amazon's policies.

📝 Enhancement Note: The mandatory video recording is a significant filter. Candidates must address this requirement clearly and professionally. The portfolio should be designed to prove the "single-threaded owner" capability, showcasing end-to-end project management within the Amazon FBA context. The company is looking for operators who can not only execute but also strategize and manage complex processes independently.

🛠 Tools & Technology Stack

Primary Tools:

• Amazon Seller Central: Essential for managing listings, orders, inventory, FBA shipments, performance dashboards, and communication with Amazon.

• FBA/FBM Operations: Deep understanding of Amazon's fulfillment models, including logistics, warehousing, shipping, and associated fees.

• Product & Market Research Tools: Proficiency with tools like Helium 10, Jungle Scout, Keepa, AMZScout, or similar for keyword analysis, competitor research, trend identification, and sales volume estimation.

• Financial Modeling Tools: Ability to perform basic financial analysis using spreadsheets (e.g., Google Sheets, Excel) for COGS calculation, landed cost modeling, contribution margin analysis, and inventory valuation.

Analytics & Reporting:

• Amazon Seller Central Reports: Utilization of built-in reports for sales, inventory, fulfillment, and advertising performance.

• Third-Party Analytics Platforms: Familiarity with platforms that aggregate or enhance Amazon data for deeper insights.

• Spreadsheet Software: Advanced skills in Google Sheets or Excel for custom reporting, data manipulation, and visualization.

CRM & Automation:

• Collaboration & Project Management: Fluency with tools like Slack for real-time communication, Zoom for virtual meetings, and Asana or Trello for task management, workflow planning, and project tracking.

• Cloud Productivity Suites: Proficiency with Google Workspace (Docs, Sheets, Slides, Drive) for document creation, data analysis, and collaborative work.

• Supplier Communication Platforms: Experience using email and potentially other messaging tools for effective vendor communication and negotiation.

📝 Enhancement Note: The technology stack is heavily weighted towards Amazon-specific tools and general remote collaboration software. Candidates should be prepared to demonstrate their practical experience with these tools, especially Seller Central and at least one major product research suite. The ability to model financial aspects of product sourcing and operations using spreadsheets is also crucial.

👥 Team Culture & Values

Operations Values:

• Autonomy & Ownership: High expectation for individuals to take full responsibility for their areas and drive results independently.

• Results-Oriented: A strong focus on achieving measurable business outcomes, particularly revenue growth and profitability on Amazon.

• Data-Driven: Decisions are expected to be informed by data analysis, performance metrics, and market insights.

• Efficiency & Scalability: Emphasis on creating processes that are not only effective but also repeatable and scalable for future growth.

• Proactive Communication: Essential for remote teams, requiring clear, concise, and timely updates to stakeholders.

Collaboration Style:

• Primarily asynchronous communication supplemented by synchronous virtual meetings as needed.

• Cross-functional interaction will involve working with creative teams, potentially marketing or advertising specialists, and leadership.

• A culture of transparency and accountability is implied, given the remote nature and the need for clear performance tracking.

📝 Enhancement Note: The company culture values individuals who are self-starters, highly accountable, and comfortable operating with a degree of independence. The emphasis on "results" and "scalability" suggests a dynamic, growth-focused environment. Candidates should highlight instances where they've taken initiative, driven projects to completion, and used data to inform their strategies.

⚡ Challenges & Growth Opportunities

Challenges:

• Relaunching an Existing Store: Inheriting an underperforming or stagnant Amazon store requires diagnosing issues, developing a turnaround strategy, and executing it effectively without immediate established successes.

• Remote Management & Communication: Effectively managing product sourcing, inventory, and fulfillment remotely requires meticulous planning, clear communication, and robust process management to overcome geographical and time zone barriers.

• Supplier Negotiation & Risk: Securing favorable terms with suppliers while managing potential risks (quality control, lead times, reliability) in a global sourcing environment.

• Amazon Algorithm & Policy Changes: Staying abreast of Amazon's ever-evolving algorithms, policies, and feature updates to maintain competitive advantage and compliance.

• Scaling Operations: Transitioning from individual contribution to managing a growing operation and potentially a team, requiring a shift in focus from tactical execution to strategic oversight and people management.

Learning & Development Opportunities:

• Deep Dive into Amazon Ecosystem: Intensive learning experience in all facets of Amazon FBA, from advanced listing optimization and advertising to inventory forecasting and FBA fee optimization.

• Strategic Product Management: Developing a robust product roadmap and category strategy for a significant e-commerce channel.

• Leadership Development: Opportunity to transition into a management role, honing skills in hiring, training, and performance management.

• Cross-Functional Exposure: Working with various internal and external stakeholders, potentially gaining exposure to broader e-commerce strategies.

• Networking: Through Hire Hangar, potential access to a network of other e-commerce professionals and companies.

📝 Enhancement Note: The challenges presented are inherent to the e-commerce and Amazon FBA landscape. Candidates should demonstrate awareness of these challenges and articulate strategies they would employ to mitigate them. The growth opportunities are significant, particularly the transition to leadership, which requires proactive development beyond core operational skills.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for identifying and validating new product opportunities for Amazon FBA. What key metrics do you focus on?" (Focus on market research, profitability analysis, and risk assessment.)

• "Walk us through a time you successfully relaunched an underperforming Amazon product or store. What were the key challenges, your strategy, and the results?" (Highlight ownership, problem-solving, and quantifiable outcomes.)

• "How do you approach supplier negotiation to secure the best terms and ensure product quality? Provide an example." (Detail your negotiation tactics, criteria for supplier selection, and quality control measures.)

• "What are your strategies for optimizing product listings to improve conversion rates and search visibility on Amazon?" (Discuss keyword research, copywriting, A+ content, and A/B testing approaches.)

Company & Culture Questions:

• "Why are you interested in this specific role and working with a fast-growing e-commerce company?" (Tailor your answer to the "fresh relaunch" and growth aspects.)

• "How do you ensure effective communication and collaboration in a remote work environment?" (Provide specific examples using tools like Slack, Zoom, Asana.)

• "Describe your experience working autonomously as a 'single-threaded owner.'" (Emphasize your ability to take initiative, manage priorities, and deliver results independently.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by key responsibility areas (e.g., Product Sourcing & Strategy, Listing Optimization, Inventory & Fulfillment, Performance Analysis).

• Quantify Impact: For each case study, use clear, concise language to present the "Before" state, your "Actions," and the "After" results with specific numbers (e.g., "Increased monthly sales by 30%," "Improved contribution margin by 5%," "Reduced inventory holding costs by 15%").

• Highlight Process: Don't just present results; explain how you achieved them. Detail your methodology, tools used, and strategic decisions made.

• Address Remote Work: Be prepared to discuss how your portfolio examples were achieved in a remote or distributed team setting.

• Conciseness: Be prepared to present your most impactful projects concisely, focusing on the most relevant achievements for this specific role.

📝 Enhancement Note: The interview preparation should focus on demonstrating deep Amazon FBA expertise, strong operational execution, strategic thinking, and proven remote work capabilities. Candidates must be ready to articulate their processes and quantify their impact. The emphasis on "single-threaded owner" means demonstrating self-sufficiency and accountability is paramount.

📌 Application Steps

To apply for this operations position:

• Complete the Application Form: Ensure all fields are filled out thoroughly and accurately. Pay close attention to any specific questions or requirements within the form.

• Record Your Video Submission: This is a mandatory first step. Prepare a concise video (duration not specified, but aim for 1-3 minutes) that introduces yourself, highlights your most relevant Amazon FBA experience, and expresses your enthusiasm for this specific role and company. Clearly articulate why you are a strong candidate for a remote, autonomous "single-threaded owner" position.

• Tailor Your Resume: Optimize your resume to highlight your 6+ years of Amazon FBA experience, specific achievements in product sourcing, scaling, optimization, and remote work proficiency. Use keywords from the job description.

• Prepare Your Portfolio: Gather 2-3 detailed case studies that showcase your end-to-end ownership of Amazon FBA products or stores. Focus on quantifiable results, strategic decisions, and operational processes. Be ready to walk through these during the interview process.

• Research Hire Hangar and E-commerce Trends: Understand Hire Hangar's mission and the general landscape of fast-growing e-commerce companies. Familiarize yourself with current Amazon FBA best practices and challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The mandatory video submission is a critical, non-negotiable requirement for consideration.