AM - Graphic Designer

📍 Job Overview

Job Title: AM - Graphic Designer

Company: GMR Group

Location: New Delhi, India

Job Type: Full-Time

Category: Digital Learning / Graphic Design

Date Posted: 2026-08-11

Experience Level: Mid-Level (6-8 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in supporting the Digital Learning team by creating engaging, learner-centric digital assets for corporate learning programs.

• The Graphic Designer will leverage strong visual design sensibilities and hands-on experience to translate complex content into intuitive and visually compelling formats.

• A key aspect of this position involves close collaboration with Instructional Designers and Subject Matter Experts (SMEs) to ensure learning objectives are met effectively.

• The role demands adherence to corporate brand guidelines and the ability to manage multiple stakeholders in a fast-paced, client-driven environment, delivering high-quality visuals within tight timelines.

📝 Enhancement Note: The "AM" in the job title likely signifies "Assistant Manager" or a similar mid-level designation, suggesting a need for candidates with established experience and the ability to work with some autonomy, while still reporting to a manager. The emphasis on a "consulting or client-driven environment" indicates a need for strong stakeholder management and project delivery skills akin to agency or internal consulting roles.

📈 Primary Responsibilities

• Learning Design & Visual Content Creation: Design visually compelling learning assets such as presentations, e-learning modules, videos, job aids, infographics, and digital collaterals aligned with instructional objectives.

• E-learning & Multimedia Development: Create and edit interactive learning modules using tools like Articulate Storyline, Articulate Rise, and Camtasia, and design explainer videos, motion graphics, and animations using Vyond, Synthesia, and Adobe Creative Suite.

• Brand & Quality Management: Ensure all learning materials adhere to corporate branding, accessibility standards, and visual design guidelines, performing quality checks for accuracy and compatibility.

• Stakeholder & Project Collaboration: Work effectively in a consulting-style environment, managing multiple projects and priorities simultaneously, engaging with stakeholders to gather requirements and incorporate feedback.

• Content Logistics & Metrics: Coordinate end-to-end content logistics from intake to publication and retirement, track and report on content and learning metrics, and maintain content library hygiene.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and project management within a learning and development context. The emphasis on e-learning tools and multimedia development suggests a need for candidates who can produce interactive and dynamic learning content, not just static visuals.

🎓 Skills & Qualifications

Education:

• Bachelor’s or Master’s degree.

• Additional certification in Learning Technologies or Project Management is a plus. Experience:

• 6–8 years of professional experience in graphic design, with significant exposure to training, learning, or instructional design projects.

• Proven experience working in a consulting, professional services, or client-facing environment.

• Experience designing for global audiences with cultural and accessibility considerations.

• Ability to contribute to design standards and playbooks. Required Skills:

• Graphic Design Software: Proficiency in Adobe Creative Cloud / Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro preferred).

• E-learning Authoring Tools: Expertise in Articulate Storyline and Articulate Rise (RISE).

• Multimedia Tools: Experience with Camtasia, Vyond, and Synthesia for video and animation creation.

• Presentation Design: Strong working knowledge of PowerPoint for advanced presentation design.

• Visual Design Principles: Strong understanding of typography, color theory, layout, composition, and visual design principles.

• Learning Design Concepts: Familiarity with adult learning principles, learning experience design (LxD), and digital learning best practices.

• Stakeholder Management: Excellent communication and stakeholder management skills, with the ability to work under tight deadlines and manage multiple projects.

• Accessibility Standards: Knowledge of accessibility standards for digital content.

Preferred Skills:

• Basic understanding of SCORM/xAPI and LMS publishing standards.

• Project Management certification.

• Experience in motion graphics.

📝 Enhancement Note: The required technical skills are very specific and critical. Candidates should be prepared to demonstrate proficiency in all listed software. The "6-8 years" of experience, coupled with the "AM" designation, suggests this is not an entry-level role but requires a solid foundation and the ability to contribute strategically to digital learning initiatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing learning-focused design work is mandatory. This should include examples of e-learning modules, videos, presentations, infographics, and other digital collateral.

• The portfolio should demonstrate the ability to translate complex content into clear, engaging visual formats suitable for corporate learning.

• Evidence of applying adult learning principles and learning experience design (LxD) in visual outputs.

• Examples of work that adhere to corporate branding and accessibility standards.

• Case studies or project descriptions highlighting the candidate's role in managing projects and collaborating with stakeholders. Process Documentation:

• Candidates should be prepared to discuss their process for approaching learning design projects, from initial content analysis to final asset delivery.

• This includes their methodology for collaborating with instructional designers and SMEs to ensure alignment with learning objectives.

• Experience in documenting design standards, playbooks, or best practices for digital learning assets.

• Discussion of quality assurance processes for visual content and e-learning modules.

📝 Enhancement Note: The portfolio is explicitly called out as a critical requirement. Candidates must curate their submissions to highlight relevant learning design projects. The emphasis on process documentation implies an expectation for methodical and organized workflow management.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Graphic Designer with 6-8 years of experience in New Delhi, India, the estimated annual salary range is ₹7,00,000 to ₹12,00,000. This range can vary based on the candidate's specific skills, experience, and negotiation. Benefits:

• Comprehensive health insurance coverage.

• Retirement savings plans (e.g., Provident Fund).

• Paid time off, including vacation leave, sick leave, and holidays.

• Opportunities for professional development and training in learning technologies.

• Access to GMR Group's employee welfare programs and corporate discounts.

• Potential for performance-based bonuses or incentives. Working Hours:

• Standard full-time working hours are typically 40 hours per week, Monday to Friday.

• Given the consulting-style environment and project-driven nature of the role, occasional flexibility may be required to meet project deadlines.

📝 Enhancement Note: The salary estimate is derived from general market data for graphic designers in India with mid-level experience, adjusted for the specified experience range (6-8 years) and location (New Delhi). Benefits are standard for large corporations in India, with a focus on professional development relevant to the digital learning space.

🎯 Team & Company Context

🏢 Company Culture

Industry: GMR Group is a leading global infrastructure conglomerate with diverse interests including Airports, Energy, Highways, and Urban Infrastructure. This role is within the Corporate sector, specifically supporting the HR function's Digital Learning department.

Company Size: GMR Group is a large enterprise, employing thousands of individuals across its various business verticals. This scale suggests a structured environment with established processes and significant cross-functional interaction opportunities.

Founded: GMR Group was founded in 1978, indicating a long-standing presence and deep industry experience, which translates into a potentially stable and established corporate culture.

Team Structure:

• The Digital Learning team operates within the broader HR function.

• The Graphic Designer reports to the Manager - Learning Content.

• The organizational chart indicates a hierarchy with the Chief Learning Officer at the top, followed by the Manager – Learning Content, and then the Graphic Designer.

• This structure suggests clear reporting lines and a focus on content creation and management within the learning domain. Methodology:

• The Digital Learning team likely employs a systematic approach to content development, integrating instructional design principles with creative visual execution.

• Emphasis will be placed on creating learner-centric experiences, ensuring content is engaging, accessible, and aligned with corporate objectives.

• Collaboration with Subject Matter Experts (SMEs) and other stakeholders is a core part of the workflow to ensure content accuracy and relevance.

• The "consulting-style environment" implies a focus on project management, client satisfaction (internal stakeholders), and delivering solutions within defined timelines and quality standards.

Company Website: https://www.gmrgroup.in/

📝 Enhancement Note: Understanding GMR Group's scale as a conglomerate is crucial. The Digital Learning team likely serves internal employees across various business units, necessitating adaptability and a broad understanding of different learning needs. The "consulting-style" within a large corporate structure implies a dynamic environment where efficiency and stakeholder management are paramount.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, likely an "Assistant Manager" or equivalent (LG grade). It requires substantial professional experience (6-8 years) and a specialized skill set in digital learning design. The role is expected to contribute independently to design projects while collaborating with a team and reporting to a manager.

Reporting Structure: The Graphic Designer reports to the Manager - Learning Content, who in turn reports to the Chief Learning Officer. This structure provides a clear path for upward communication and strategic alignment within the Digital Learning department.

Operations Impact: The Graphic Designer's impact is directly tied to the effectiveness and engagement of corporate learning programs. High-quality, visually appealing learning materials can significantly enhance knowledge retention, skill development, and employee performance, thereby contributing to the overall efficiency and success of the HR function and the broader organization.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific e-learning tools (Articulate, Vyond) or multimedia development techniques.

• Learning Experience Design (LxD): Potential to grow into roles with a greater focus on instructional design and the overall learner experience, moving beyond pure graphic execution.

• Project Management: Development of project management skills through managing multiple design projects, potentially leading to roles focused on content project leadership.

• Team Leadership: With demonstrated success and experience, potential for advancement to senior designer roles or even management positions within the Digital Learning team or related creative departments.

• Industry Exposure: Gaining experience within a large conglomerate like GMR Group offers exposure to diverse learning needs across various sectors.

📝 Enhancement Note: The growth opportunities are framed around specialization within digital learning design and the potential progression into more strategic or managerial roles within the L&D space, leveraging the strong foundation in graphic design and e-learning tools.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office-based work environment within GMR Group's facilities. This setting typically fosters direct collaboration, team cohesion, and access to company resources.

Office Location(s): The primary work location is New Delhi, India. Candidates should expect to work from a GMR Group office in this city.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities to interact directly with Instructional Designers, the Learning Content Manager, and potentially other HR or corporate professionals.

• Access to necessary hardware, software licenses (Adobe Creative Suite, Articulate, etc.), and potentially specialized multimedia equipment will be provided.

• The environment is described as "consulting-style," suggesting a dynamic pace where efficiency, responsiveness, and client-focused delivery are valued.

Work Schedule: The standard work schedule is Monday to Friday, aligning with typical corporate working hours. However, the "consulting-style" and project-driven nature of digital learning development may occasionally require flexibility to meet critical deadlines or launch milestones.

📝 Enhancement Note: The on-site requirement is a key factor. Candidates should consider the commute and the benefits of a structured office environment for this role, which emphasizes direct collaboration and access to company-specific tools and infrastructure.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and alignment with technical requirements.

• Technical Assessment/Portfolio Review: Candidates will likely be asked to present their portfolio, discussing specific projects, their design process, the tools used, and the impact of their work. This may include a practical design challenge or task related to e-learning assets.

• Behavioral/Situational Interviews: Interviews with the hiring manager (Manager - Learning Content) and potentially other team members or HR representatives to assess communication skills, stakeholder management abilities, problem-solving approaches, and cultural fit. Questions will focus on how candidates handle deadlines, feedback, and collaboration.

• Final Interview: Potentially with a senior leader (e.g., Chief Learning Officer) to discuss strategic alignment and long-term fit.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects that showcase your skills in e-learning, video, infographics, and presentations for corporate learning.

• Highlight Learning Focus: Ensure your portfolio clearly demonstrates your ability to design for learning objectives, not just aesthetic appeal. Explain the instructional intent behind your designs.

• Detail Your Role: For each project, clearly articulate your specific contributions, the tools you used, and the challenges you overcame.

• Showcase Process: Be prepared to walk through your design process, from brief to final output, including how you collaborated with SMEs or instructional designers.

• Quantify Impact: If possible, include metrics or feedback that demonstrate the effectiveness or success of your designs (e.g., improved engagement, positive feedback).

• Accessibility & Branding: Point out specific examples where you applied corporate branding guidelines or accessibility standards.

Challenge Preparation:

• Be ready for a design task that might involve creating a visual asset (e.g., an infographic, a slide template, a storyboard for a short video) based on provided learning content.

• Practice explaining your design choices and process concisely, focusing on how your design supports learning objectives.

• Prepare to discuss how you would approach a typical project, from understanding requirements to delivering the final asset.

📝 Enhancement Note: The interview process heavily emphasizes practical demonstration of skills through a portfolio review and potential design challenge. Candidates should prepare thoroughly to articulate their design process and the rationale behind their creative decisions, especially as they relate to learning effectiveness.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud / Creative Suite: Photoshop, Illustrator, InDesign for graphic design and layout. After Effects and Premiere Pro for video editing and motion graphics.

• E-learning Authoring Tools: Articulate Storyline (for complex, interactive modules) and Articulate Rise (for responsive, web-based courses).

• Multimedia Tools: Camtasia for screen recording and video editing, Vyond and Synthesia for animated explainer videos and AI-driven content.

• Presentation Software: Microsoft PowerPoint for advanced presentation design, crucial for instructor-led training materials and executive summaries.

Analytics & Reporting:

• While not explicitly listed as a primary tool for the Graphic Designer, an understanding of how learning assets are tracked via SCORM/xAPI and LMS publishing standards is beneficial. This implies an indirect interaction with reporting mechanisms.

• Familiarity with content and learning metrics reporting will be an asset. CRM & Automation:

• Not directly applicable to this role's core technical requirements, which are focused on design and content creation tools.

📝 Enhancement Note: Proficiency in the listed tools is non-negotiable. The combination of Adobe Suite, Articulate tools, and multimedia software indicates a need for a versatile designer capable of producing a wide range of digital learning assets.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually engaging and innovative learning materials that capture learner attention and enhance comprehension.

• Collaboration & Teamwork: A strong emphasis on working effectively with Instructional Designers, SMEs, and managers, valuing feedback and contributing to a positive team dynamic.

• Attention to Detail: A commitment to high-quality output, ensuring accuracy, brand consistency, and adherence to accessibility standards in all design work.

• Efficiency & Timeliness: A focus on delivering high-quality work within tight deadlines, reflecting the fast-paced, consulting-style environment.

• Continuous Improvement: A proactive approach to learning new design techniques, tools, and best practices in digital learning.

Collaboration Style:

• The team fosters a collaborative environment where designers work closely with instructional designers to translate learning objectives into visual experiences.

• Openness to feedback and constructive criticism is essential, as is the ability to manage stakeholder expectations effectively.

• Knowledge sharing regarding new design trends, tools, and techniques is likely encouraged to maintain a high standard of digital learning content.

📝 Enhancement Note: The culture emphasizes a blend of creative output and disciplined execution. Candidates should demonstrate an understanding of how design contributes to learning effectiveness and be comfortable with a collaborative, feedback-rich environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: The primary challenge will be to produce visually appealing and engaging designs while strictly adhering to corporate branding guidelines, accessibility standards, and the specific requirements of instructional designers and SMEs.

• Managing Multiple Projects & Deadlines: The "consulting-style" environment means juggling numerous projects simultaneously, each with its own set of stakeholders and deadlines, requiring excellent time management and prioritization skills.

• Translating Complex Content: Simplifying intricate subject matter into easily digestible and visually engaging formats for diverse learning audiences is a continuous challenge.

• Keeping Pace with Technology: The digital learning landscape evolves rapidly; staying current with new design tools, e-learning technologies, and multimedia trends will be an ongoing requirement.

Learning & Development Opportunities:

• Advanced Tool Proficiency: Opportunities to master advanced features of Adobe Creative Suite, Articulate Storyline, and emerging multimedia tools like Synthesia.

• Learning Experience Design (LxD) Immersion: Gaining deeper insights into adult learning principles and instructional design methodologies through working closely with L&D professionals.

• Project Management Skills: Developing robust project management capabilities by handling multiple concurrent projects and stakeholder engagements.

• Exposure to Diverse Learning Needs: Working across different business units within GMR Group will provide exposure to a wide array of learning requirements and challenges.

📝 Enhancement Note: The challenges are framed around the practical demands of the role, emphasizing the need for adaptability, strong organizational skills, and a commitment to continuous learning in a dynamic field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an e-learning module from scratch, from receiving content to final delivery." (Focus on collaboration with SMEs/IDs, tool usage, and quality checks.)

• "How do you ensure your designs are both visually engaging and effectively support learning objectives?" (Discuss adult learning principles, visual storytelling, and user-centered design.)

• "Tell me about a time you had to manage conflicting feedback from multiple stakeholders on a design project. How did you resolve it?" (Highlight stakeholder management, communication, and negotiation skills.)

• "How do you stay updated with the latest trends and tools in graphic design and digital learning?" (Showcase proactivity and commitment to professional development.) Company & Culture Questions:

• "What do you know about GMR Group and our commitment to employee development?" (Research the company's mission, values, and recent initiatives in L&D.)

• "How do you see your role contributing to the overall mission of our Digital Learning team and GMR Group?" (Connect your skills and aspirations to the company's goals.)

• "Describe your ideal team environment and how you collaborate with colleagues." (Emphasize teamwork, feedback, and a proactive approach to communication.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type (e.g., E-learning Modules, Videos, Infographics) or by the impact/objective of the design.

• Storytelling: For each key project, tell a story: the challenge, your approach, the tools used, your specific contributions, and the outcome or impact.

• Tool Demonstration: Be ready to briefly demonstrate how you used specific features in Articulate Storyline, Adobe tools, or video software to achieve a particular effect or solve a design problem.

• Focus on Learning: Consistently tie your design decisions back to instructional goals, learner engagement, and accessibility.

• Conciseness: Present your work clearly and concisely, respecting the interviewer's time. Be prepared for questions that probe deeper into specific projects.

📝 Enhancement Note: Interview preparation should focus on articulating the "why" behind design choices, demonstrating a systematic process, and showcasing how your skills directly support effective learning outcomes within a corporate context.

📌 Application Steps

To apply for this graphic designer position:

• Submit your application through the provided link on the GMR Group careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects that best demonstrate your experience with e-learning modules, video creation, infographics, and presentations, specifically for corporate learning. Ensure it showcases your proficiency with Articulate Storyline, Rise, and Adobe Creative Suite.

• Resume Optimization: Update your resume to emphasize your 6-8 years of relevant experience, specifically mentioning your work in consulting or client-facing environments. Quantify achievements where possible, and clearly list all relevant technical skills and software proficiency.

• Interview Preparation: Practice articulating your design process, your approach to stakeholder management, and how you translate complex content into effective learning visuals. Prepare to present your portfolio and discuss your case studies in detail.

• Company Research: Familiarize yourself with GMR Group's business sectors, values, and any recent news or initiatives related to employee development or digital transformation. Understand their commitment to learning and how this role fits into that strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.