Alternance Web Performance, UX/UI, CRO & SEO F/H

📍 Job Overview

Job Title: Alternance Web Performance, UX/UI, CRO & SEO F/H

Company: ESCP Business School

Location: Paris, Île-de-France, France

Job Type: FULL_TIME

Category: Digital Operations / Web Development / Marketing Operations

Date Posted: 2026-06-10

Experience Level: 0-2 Years (Entry-level/Internship)

Remote Status: On-site

🚀 Role Summary

• This is a unique opportunity for an aspiring professional to gain hands-on experience in a multifaceted digital role, focusing on enhancing the performance and user experience of a high-traffic international website.

• The role sits at the intersection of SEO, UX/UI design, A/B testing, and web development, offering a comprehensive learning curve in digital optimization strategies.

• You will collaborate closely with cross-functional teams including marketing, content, development, and design to drive continuous improvement initiatives.

• The position emphasizes data-driven decision-making, utilizing web analytics and testing tools to identify optimization opportunities and measure impact.

📝 Enhancement Note: This role is categorized as an "Alternance," which in France typically refers to a work-study program combining academic study with practical work experience. Given the title and responsibilities, it aligns with entry-level operations, digital marketing, or web development roles, focusing on practical application of digital optimization skills. The "0-2 Years" experience level further supports this.

📈 Primary Responsibilities

• Content Management & UX/UI Support:

  • Publish and update content via the Drupal CMS, ensuring accuracy and consistency.
  • Execute basic HTML and CSS adjustments for website enhancements.
  • Maintain content quality, coherence, and functionality across the web platform.
  • Contribute to the ongoing improvement of the website and user experience.
  • Conduct UX/UI benchmarks and research industry best practices.
  • Design occasional mockups using Figma to support digital projects.

• A/B Testing & Conversion Rate Optimization (CRO):

  • Participate in the definition, implementation, and analysis of A/B tests using AB Tasty.
  • Identify opportunities to improve user journeys and conversion rates.
  • Analyze navigation data and user behavior through web analytics tools.
  • Design and monitor experiments aimed at enhancing user experience and page performance.
  • Measure results and provide data-backed recommendations for optimization.

• SEO & Digital Visibility:

  • Perform technical and editorial SEO audits to identify areas for improvement.

  • Assist in optimizing content, meta tags, page structures, and internal linking strategies.

  • Identify opportunities to enhance natural search engine rankings.

  • Track SEO performance and support the implementation of recommended optimizations.

  • Stay updated on search engine evolutions and SEO best practices.

📝 Enhancement Note: The responsibilities clearly indicate a focus on website performance optimization from multiple angles. Responsibilities are broken down into logical areas (Content/UX/UI, CRO, SEO), which is standard for roles in digital operations or performance marketing. The mention of specific tools like Drupal, Figma, and AB Tasty points to a hands-on technical component.

🎓 Skills & Qualifications

Education: Pursuing a degree in Digital Marketing, Web Development, Computer Science, Information Technology, or a related field. This role is ideal for students in a work-study program (Alternance) seeking practical experience.

Experience: While this is an entry-level position, prior exposure or coursework in web development, digital marketing, or analytics is beneficial. Demonstrated interest and foundational knowledge in the core areas of the role are key.

Required Skills:

• Foundational understanding of Web Performance principles.

• Familiarity with UX/UI Design concepts and best practices.

• Basic knowledge of Conversion Rate Optimization (CRO) strategies.

• Understanding of Search Engine Optimization (SEO), including technical and editorial aspects.

• Experience or strong willingness to learn A/B Testing methodologies.

• Proficiency in HTML and CSS for web content adjustments.

• Experience with a Content Management System (CMS), preferably Drupal.

• Familiarity with Web Analytics tools (e.g., Google Analytics, Adobe Analytics).

• Ability to conduct benchmarking and research industry best practices. Preferred Skills:

• Experience with design tools like Figma.

• Familiarity with A/B testing platforms such as AB Tasty.

• Knowledge of Technical SEO and Editorial SEO audits.

• Experience in analyzing user journeys and conversion rates.

• Understanding of digital visibility strategies.

• Basic understanding of web development principles beyond HTML/CSS.

📝 Enhancement Note: The required skills are a mix of theoretical knowledge and practical tool proficiency. The "Alternance" nature means the focus is on foundational skills and a strong willingness to learn and apply them, rather than extensive prior experience. The preferred skills highlight areas where candidates can differentiate themselves.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Candidates are encouraged to showcase projects demonstrating their understanding of web optimization principles, even if academic or personal in nature.

• Examples of website analysis, user experience improvements, or content optimization efforts would be highly valuable.

• Any work involving HTML/CSS implementation, CMS usage, or basic design mockups should be highlighted.

• Demonstrations of analytical thinking, such as interpreting data or proposing A/B test hypotheses, are advantageous. Process Documentation:

• While a formal portfolio might not be expected at this entry level, demonstrating an understanding of structured approaches to problem-solving is important.

• Candidates should be able to articulate how they would approach analyzing a website issue, proposing a solution, and measuring its impact.

• Familiarity with documenting steps taken in a project, even in a personal capacity, will be beneficial.

📝 Enhancement Note: For an "Alternance" role, a formal, extensive portfolio is less critical than demonstrating potential and foundational knowledge. The focus is on the candidate's ability to learn, apply concepts, and think systematically about web performance and optimization. Simple project examples or case studies are sufficient.

💵 Compensation & Benefits

Salary Range: As an "Alternance" position in France, the compensation is typically regulated by law and based on the student's age, the duration of the contract, and the minimum wage (SMIC). For a full-time work-study contract (e.g., 35 hours/week), the gross monthly salary typically ranges from approximately 50% to 100% of the SMIC, depending on the student's age and year of study. As of recent regulations, this could translate to an estimated gross monthly income of €800 to €1,700, subject to specific legal requirements and the employer's policy.

Benefits:

• Paid Work Experience: Gain valuable, practical experience in a professional setting.

• Academic Integration: Seamlessly combine theoretical learning with real-world application.

• Mentorship: Receive guidance from experienced web and marketing professionals.

• Professional Development: Access to training and learning opportunities within ESCP Business School's digital team.

• Employee Benefits: Access to standard employee benefits as per French labor law (e.g., partial reimbursement of public transport, access to company canteen if available).

• Networking Opportunities: Build professional connections within a prestigious educational institution.

Working Hours: This role is typically a full-time position, aligned with standard French working hours, usually around 35 hours per week. The schedule will be coordinated to accommodate academic requirements and operational needs, often involving a mix of on-site work and study days.

📝 Enhancement Note: For "Alternance" roles, salary is legally defined and often a percentage of the French minimum wage (SMIC), varying by age and study year. Benefits are usually standard for work-study contracts, focusing on educational integration and practical experience. The specific salary range is an estimate based on French regulations for work-study programs.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education / Higher Education. ESCP Business School is a globally recognized institution with a strong international presence.

Company Size: Large (typically over 1,000 employees for a business school of this caliber, with multiple campuses). This implies a structured environment with established processes and departments.

Founded: 1819. ESCP has a long and rich history, suggesting a stable and established organizational culture that values tradition while embracing innovation.

Team Structure:

• The role is within the Web Team, which likely operates as a specialized unit within a larger marketing or digital department.

• This team will collaborate closely with various departments (marketing, content, development, design) to ensure the website effectively serves the school's objectives.

• Reporting likely to a Web Manager or Digital Operations Lead, with direct interaction with subject matter experts across different functions. Methodology:

• Data-Driven Optimization: The team emphasizes using data from web analytics and A/B testing to inform decisions and drive continuous improvement.

• Agile Principles: Likely employs iterative approaches to website updates and feature development, common in digital teams.

• Cross-functional Collaboration: A strong emphasis on working collaboratively with various departments to achieve common goals.

• User-Centric Design: Focus on understanding user needs and optimizing the experience accordingly.

Company Website: [ESCP Business School Website URL - typically www.escp.eu or similar]

📝 Enhancement Note: As a leading business school, ESCP likely fosters a culture that values academic rigor, internationalism, and professional development. The digital team would be expected to operate with a similar ethos, focusing on data-informed strategies and collaborative problem-solving to support the school's global brand and student recruitment efforts.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level, work-study (Alternance) position designed for individuals at the beginning of their career in digital operations, web development, or digital marketing. It provides foundational experience in critical areas like web performance, CRO, and SEO.

Reporting Structure: The role reports to a manager within the Web Team, likely overseeing website operations and optimization. Close collaboration with content creators, designers, and developers is expected.

Operations Impact: While an entry-level role, the work directly impacts the school's online presence, student acquisition, and brand perception. Optimizing the website's performance, user experience, and search visibility contributes significantly to ESCP's digital strategy and recruitment efforts.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in SEO, CRO, UX/UI, or web analytics through focused tasks and learning.

• Tool Proficiency: Become highly skilled in industry-standard tools like Drupal, AB Tasty, Figma, and web analytics platforms.

• Project Management Basics: Gain exposure to managing digital projects from conception to analysis.

• Career Advancement: Successful completion of the Alternance program can lead to full-time opportunities within ESCP or other organizations in the digital operations/marketing field, potentially in roles like Junior SEO Specialist, CRO Analyst, or Web Content Manager.

• Networking: Build a professional network within a prestigious international institution.

📝 Enhancement Note: For an "Alternance" role, the primary growth is in skill acquisition and practical application. The potential for advancement depends heavily on performance during the program and the availability of follow-on positions. The growth analysis focuses on learning outcomes and foundational career development.

🌐 Work Environment

Office Type: On-site within ESCP Business School's Paris campus. This implies a professional academic environment with access to campus facilities.

Office Location(s): Paris, Île-de-France, France. The specific campus location should be confirmed, but ESCP has several prestigious sites in Paris (e.g., République, Montparnasse).

Workspace Context:

• Collaborative Environment: Expect to work in an open or semi-open office setting, fostering interaction with team members and colleagues from other departments.

• Tools & Technology: Access to standard office equipment, computers, and the necessary software suite for web operations (CMS, analytics, testing tools, design software).

• Team Interaction: Regular team meetings, project discussions, and informal collaborations are part of the daily routine. The environment is likely dynamic, blending academic pace with digital project demands.

Work Schedule: A standard full-time schedule (approx. 35 hours/week) will be arranged to balance academic commitments and operational needs. Flexibility may be offered, but the core expectation is consistent on-site presence during working hours.

📝 Enhancement Note: The work environment is situated within a respected academic institution, suggesting a professional, organized, and potentially studious atmosphere. The on-site nature fosters direct collaboration and immersion in the team's daily operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, CV, and cover letter (if required), assessing foundational knowledge and motivation for the "Alternance" program.

• Technical/Skills Assessment: May involve a short test or discussion about HTML/CSS, basic SEO concepts, or an approach to a simple web problem.

• Behavioral Interview: Discussion about motivation, learning ability, teamwork, and fit with ESCP's culture. Questions might focus on how you handle challenges and learn new skills.

• Manager Interview: Deeper dive into responsibilities, expectations for the role, and career aspirations within the context of the Alternance program.

• Portfolio Discussion (Optional but Recommended): If a portfolio is submitted, be prepared to walk through relevant projects, explain your role, the process followed, and the outcomes achieved.

Portfolio Review Tips:

• Focus on Learning: For an "Alternance" role, emphasize what you learned from each project, the challenges you overcame, and how you applied theoretical knowledge.

• Showcase Core Skills: Include examples of HTML/CSS work, any UX/UI mockups, content optimization examples, or analyses of website performance.

• Demonstrate Analytical Thinking: Even if it's a personal project, show how you analyzed a problem and proposed a data-informed solution.

• Keep it Concise: Highlight 2-3 key projects that best represent the skills required for this role.

Challenge Preparation:

• Basic SEO Audit: Be prepared to discuss how you would approach identifying basic technical or on-page SEO issues on a website.

• CRO Hypothesis: Formulate a simple A/B test hypothesis for a common website element (e.g., a button, headline) and explain your reasoning.

• HTML/CSS Scenario: Discuss how you might implement a minor visual change on a webpage using HTML and CSS.

• Tool Familiarity: Be ready to discuss any experience or understanding of Drupal, AB Tasty, Figma, or web analytics tools.

📝 Enhancement Note: The interview process for an "Alternance" role will likely focus heavily on potential, motivation, and foundational understanding rather than extensive professional experience. The portfolio should reflect learning and practical application of core concepts relevant to web performance and optimization.

🛠 Tools & Technology Stack

Primary Tools:

• CMS: Drupal (for content management and publishing). Expect to learn its functionalities for updating web content.

• Design/Prototyping: Figma (for creating mockups and supporting digital projects). Familiarity or a willingness to learn is key.

• A/B Testing: AB Tasty (for experimentation and conversion rate optimization). Understanding its purpose and basic application is beneficial.

Analytics & Reporting:

• Web Analytics: Tools like Google Analytics or similar platforms (specific internal tools may be used) for analyzing navigation data, user behavior, and website performance.

• Reporting: Ability to interpret data and contribute to reports on website performance and experiment results.

CRM & Automation:

• While not explicitly mentioned as primary tools for this role, understanding how website performance and user data may feed into CRM systems or marketing automation platforms could be an advantage. The focus here is primarily on front-end optimization tools.

📝 Enhancement Note: The specified tools (Drupal, Figma, AB Tasty) are central to the role's day-to-day functions. Proficiency or a strong aptitude to learn these tools is critical. The mention of web analytics indicates a data-driven approach.

👥 Team Culture & Values

Operations Values:

• Continuous Improvement: A core value driven by data analysis, A/B testing, and user feedback to constantly enhance web performance and user experience.

• Data-Driven Decision Making: Relying on analytics and experiment results to guide strategies and optimizations, rather than assumptions.

• Collaboration: Working effectively across marketing, content, development, and design teams to achieve shared digital objectives.

• User-Centricity: Prioritizing the needs and experience of the end-user in all web development and optimization efforts.

• Efficiency & Effectiveness: Striving to improve website performance and conversion rates through optimized processes and strategic implementation.

Collaboration Style:

• Cross-functional Integration: The team actively collaborates with various departments, requiring strong communication and partnership skills.

• Iterative Development: A culture of continuous testing, learning, and refinement of digital assets and strategies.

• Knowledge Sharing: Encouraging the exchange of insights and best practices within the team and across departments to foster collective growth.

📝 Enhancement Note: The culture is likely to be professional, academic, and international, with a strong emphasis on data-informed digital strategies and collaborative problem-solving. Values will align with driving measurable improvements in web performance and user engagement.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating a High-Traffic International Website: Understanding the complexities of a large-scale, multi-faceted website and its diverse user base.

• Balancing Academic and Work Commitments: Effectively managing time and energy between study requirements and practical work responsibilities.

• Learning Multiple Tools and Disciplines: Gaining proficiency in a range of specialized tools (CMS, A/B testing, analytics, design) and concepts (SEO, CRO, UX/UI) simultaneously.

• Translating Data into Actionable Insights: Developing the skill to interpret complex data and translate it into concrete, implementable optimization strategies.

Learning & Development Opportunities:

• Hands-on Tool Training: Deep dive into industry-standard tools like Drupal, AB Tasty, and Figma under expert guidance.

• Web Performance & CRO Fundamentals: Develop a strong understanding of core principles through practical application and mentorship.

• SEO Best Practices: Learn to conduct audits and implement strategies for organic search optimization.

• User Experience Design Principles: Gain insights into UX/UI best practices and how they impact conversion rates.

• Data Analysis Skills: Enhance analytical capabilities through interpreting web analytics and A/B test results.

📝 Enhancement Note: The challenges are typical for an "Alternance" role, focusing on the learning curve and integration into a professional environment. The growth opportunities are centered on acquiring practical skills and knowledge in key digital operations areas.

💡 Interview Preparation

Strategy Questions:

• Website Analysis: "If you were asked to improve the conversion rate of a specific landing page on our website, what would be your first steps, and what data would you look at?" (Focus on your process: identifying goals, analyzing user behavior, forming hypotheses).

• SEO Approach: "How would you approach identifying basic SEO issues on a new website, and what are the key elements you'd check first?" (Discuss technical audits, content optimization, keyword research basics).

• UX/UI Rationale: "Why is user experience important for a website's performance, and how can you measure its impact?" (Connect UX to engagement, conversions, and retention).

• Tool Application: "Describe a situation where you used or would use a tool like Figma or AB Tasty to solve a problem or improve a process." (Even hypothetical examples are fine for an entry-level role).

Company & Culture Questions:

• "Why are you interested in an 'Alternance' role at ESCP Business School specifically, and what do you hope to gain?" (Show genuine interest in the institution and the role's learning potential).

• "How do you approach learning new software or technical skills?" (Highlight your adaptability and learning methods).

• "Describe a time you worked on a team project – what was your role, and how did you contribute to the team's success?" (Focus on collaboration and problem-solving). Portfolio Presentation Strategy:

• Structure: For any project you present, follow a clear structure: Problem/Goal -> Your Role/Actions -> Tools/Methods Used -> Results/Learnings.

• Quantify: If possible, mention any measurable outcomes, even if for a personal project (e.g., "I improved the loading speed by X%," or "I identified Y user pain points").

• Focus on Learning: Emphasize what you learned, the challenges you faced, and how you'd approach similar tasks differently in the future.

• Be Prepared for Q&A: Anticipate questions about your process, your tools, and your decision-making.

📝 Enhancement Note: Interview preparation should emphasize demonstrating potential, a proactive learning attitude, and a foundational understanding of the core concepts. For an "Alternance" role, enthusiasm and a structured approach to learning are highly valued.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on careers.werecruit.io.

• Tailor your CV and Cover Letter: Highlight your academic background, any relevant projects (even personal or academic), and your specific interest in web performance, UX/UI, CRO, and SEO. Explicitly mention your status as seeking an "Alternance" contract.

• Prepare a Concise Portfolio (Optional but Recommended): Gather 1-3 examples of projects that showcase your skills in HTML/CSS, basic design, content optimization, or website analysis. Focus on demonstrating your learning process and problem-solving approach.

• Research ESCP Business School: Understand its mission, international presence, and digital initiatives to articulate your motivation and cultural fit.

• Practice Interview Responses: Prepare answers for common questions related to your motivation, learning ability, teamwork, and foundational knowledge of the role's key areas. Be ready to discuss your approach to learning new tools and technologies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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