Senior UX Designer, DTC Web

📍 Job Overview

Job Title: Senior UX Designer, DTC Web

Company: Jobgether (Partner Company)

Location: Canada

Job Type: Full-time

Category: User Experience (UX) Design / Digital Commerce

Date Posted: July 27, 2026

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the design and optimization of direct-to-consumer (DTC) web experiences, focusing on critical user journeys such as subscription, checkout, and post-purchase.

• Drive the UX strategy and execution for key web touchpoints, ensuring intuitive, accessible, and conversion-focused interactions.

• Collaborate at the intersection of design, research, product, and engineering to translate customer insights into high-performing digital products.

• Leverage data-informed experimentation, including A/B and multivariate testing, to validate design hypotheses and iterate on user flows.

• Contribute to the development and maintenance of scalable design systems, component libraries, and consistent UX patterns across digital platforms.

📝 Enhancement Note: While the core role is Senior UX Designer, the emphasis on "DTC Web," "subscription flows," "checkout journeys," and "customer lifetime value" strongly positions this role within the GTM (Go-To-Market) and Revenue Operations adjacent space, focusing on optimizing the customer acquisition and retention funnel through design. The need to analyze "funnel data" and "behavioral insights" further reinforces this connection.

📈 Primary Responsibilities

• Own the UX/UI design execution across critical web experiences, including subscription flows, checkout journeys, feature enhancements, onboarding processes, and core product pages.

• Develop prototypes and design variations specifically for A/B and multivariate testing initiatives, translating business hypotheses into clear, user-centric designs.

• Map end-to-end customer journeys to meticulously identify friction points, uncover optimization opportunities, and enhance moments that drive engagement and retention.

• Plan, conduct, and synthesize findings from qualitative research activities, such as user interviews, usability testing, and concept validation sessions.

• Analyze behavioral insights derived from user sessions, heatmaps, and funnel data to inform design decisions and strategically prioritize improvements for maximum impact.

• Design experiences specifically aimed at improving customer lifetime value (CLV) by optimizing trial journeys, reducing purchase friction, and enhancing onboarding and re-engagement flows.

• Maintain and evolve design systems, component libraries, accessibility standards, and ensure consistent UX patterns are applied across all digital platforms.

• Forge strong partnerships with product management, engineering, creative, and merchandising teams to ensure high-quality implementation and alignment with overarching business objectives.

• Enhance information architecture, navigation, search, filtering, and product discovery experiences to facilitate seamless user progression from awareness to purchase.

• Conduct thorough competitive research and proactively stay abreast of emerging UX trends in eCommerce, subscription products, and the broader consumer technology landscape.

📝 Enhancement Note: The responsibilities clearly indicate a focus on conversion rate optimization (CRO) and customer journey optimization, which are critical functions within Revenue Operations and GTM strategies. The emphasis on data analysis (funnel data, behavioral analytics) and experimentation (A/B testing) highlights the analytical rigor expected in this role.

🎓 Skills & Qualifications

Education: Bachelor’s degree in User-Centered Design, Interaction Design, Visual Design, or equivalent professional experience.

Experience: 5–8 years of UX/UI design experience with a robust portfolio demonstrating both strong design execution and research-driven processes.

Required Skills:

• Proven experience designing eCommerce or direct-to-consumer (DTC) web experiences, including subscription models, checkout optimization, and commerce-focused user journeys.

• Hands-on experience conducting qualitative research, including planning and moderating interviews, usability studies, and concept tests.

• Advanced proficiency with Figma for design, prototyping, collaboration, and developer handoff.

• Experience maintaining or contributing to shared design systems and component libraries.

• Familiarity with session recording, heatmap, and behavioral analytics tools (e.g., Hotjar, FullStory, Google Analytics) to uncover customer insights.

• Comfort using AI-assisted prototyping tools to quickly create and validate interactive experiences.

• Strong understanding of A/B testing principles and experimentation methodologies to drive data-informed design decisions.

• Deep systems-thinking mindset with the ability to design reusable patterns while considering the broader customer journey and its impact on revenue.

• Excellent communication and presentation skills with the ability to articulate design rationale, research findings, and trade-offs to non-design stakeholders.

• Profound knowledge of responsive and mobile-first web design principles across multiple devices and environments.

• Collaborative approach with the ability to work effectively with product managers, engineers, researchers, and creative teams. Preferred Skills:

• Experience in designing for subscription services or recurring revenue models.

• Familiarity with front-end development concepts (HTML, CSS, JavaScript) to better collaborate with engineering.

• Experience with user journey mapping tools and techniques.

• Knowledge of accessibility standards (WCAG) and best practices for inclusive design.

📝 Enhancement Note: The emphasis on eCommerce, DTC, subscription models, checkout optimization, and customer lifetime value strongly aligns this role with business objectives related to revenue growth and customer acquisition/retention. Proficiency in Figma and design systems is standard, but the application of these skills to drive business outcomes through user experience is key.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 comprehensive case studies detailing the design process for complex eCommerce or DTC web features.

• Clearly articulate the problem statement, user research methodologies employed, design iterations, and the final solution.

• Demonstrate a strong understanding of user-centered design principles and their application in driving business objectives.

• Highlight your role in A/B testing, experimentation, and how design decisions were informed by data and user feedback.

• Include examples of contributions to or creation of design systems and component libraries. Process Documentation:

• Provide evidence of your process for mapping end-to-end customer journeys and identifying key friction points.

• Detail your approach to planning and executing qualitative user research (interviews, usability testing).

• Illustrate how you analyze behavioral insights from analytics tools, heatmaps, or session recordings to inform design.

• Show examples of how you translated business hypotheses into design solutions for testing and optimization.

📝 Enhancement Note: For a Senior UX Designer role focused on DTC web, the portfolio must go beyond visual aesthetics. It needs to demonstrate a strategic approach to problem-solving, data utilization, experimentation, and a clear understanding of how UX impacts business metrics like conversion rates, customer lifetime value, and customer retention.

💵 Compensation & Benefits

Salary Range: $149,500 - $176,000 CAD per year. This range is provided for candidates based in Canada, reflecting the Senior UX Designer level and the specialized nature of DTC web design within the Canadian market.

Benefits:

• Comprehensive medical, dental, and vision insurance coverage.

• Life and disability insurance policies.

• Retirement savings support through company programs.

• Generous and flexible paid time off (PTO) policy.

• Observance of company-wide holidays.

• Seasonal company shutdown periods during winter and summer for extended rest.

• Dedicated learning and development opportunities to foster professional growth.

• Remote work environment support, including equipment provision and reimbursement.

• Access to premium product memberships and company products.

• Participation in an inclusive and mission-driven culture focused on collaboration, innovation, and meaningful impact.

Working Hours: Typically 40 hours per week, with flexibility inherent to a remote-first environment.

📝 Enhancement Note: The salary range provided is competitive for a Senior UX Designer in Canada, especially for a remote role with a focus on critical revenue-generating digital experiences. The benefits package is robust, indicating a commitment to employee well-being and professional development, which is attractive to experienced operations and design professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / E-commerce / Direct-to-Consumer (DTC) Services.

Company Size: While not explicitly stated, the need for a Senior UX Designer suggests a growing company that is investing in its digital presence and user experience to scale its DTC operations. The mention of a "partner company" implies a larger ecosystem or a company utilizing Jobgether's platform for talent acquisition.

Founded: Information not provided, but the focus on modern digital experiences and remote-first culture suggests a company established in the digital era, likely with a forward-thinking approach.

Team Structure:

• The UX Designer will likely be part of a Product or Design team, reporting to a Design Lead, Head of Product, or similar.

• Close collaboration is expected with Product Managers, Software Engineers (Frontend & Backend), Data Analysts, Marketing, and Merchandising teams.

• The role emphasizes influencing cross-functional stakeholders and aligning design initiatives with broader business goals. Methodology:

• Data-driven decision-making, utilizing analytics, A/B testing, and user research to inform design.

• Agile methodologies are likely employed for product development cycles.

• Emphasis on iterative design, continuous improvement, and user-centricity.

• Strong focus on scalable design systems and process optimization for efficiency.

Company Website: Jobgether.com (for platform information), with the specific partner company's website likely to be revealed during the application process.

📝 Enhancement Note: The context points to a company that values data-informed design and a collaborative, cross-functional approach to building digital products. The "partner company" aspect means candidates should be prepared for a process managed by the end client, with Jobgether acting as an intermediary for initial matching.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It requires a high degree of autonomy, strategic thinking, and the ability to mentor or guide junior designers if applicable. The focus on "owning" UX strategy and execution signifies significant responsibility.

Reporting Structure: Likely reports to a Design Manager, Head of Product, or a senior leader within the Product or UX organization. Works closely with Product Management and Engineering leads.

Operations Impact: The role has a direct and significant impact on revenue generation and customer retention. By optimizing DTC web experiences, the UX Designer influences conversion rates, average order value (AOV), customer lifetime value (CLV), subscription rates, and churn reduction. This role is critical for the success of the company's direct-to-consumer digital strategy.

Growth Opportunities:

• Potential to move into a Lead UX Designer or UX Manager role, overseeing a team or specific product areas.

• Specialization in areas like Conversion Rate Optimization (CRO), Product Analytics integration with UX, or advanced design system management.

• Opportunity to take on more strategic product design leadership roles within the company.

• Exposure to scaling a DTC business and the operational challenges therein.

📝 Enhancement Note: This role offers substantial growth potential for a designer who can demonstrate a strong business acumen and a direct impact on revenue metrics. The ability to influence product strategy through UX insights is a key differentiator for career advancement.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed team structure where collaboration relies heavily on digital tools and asynchronous communication.

Office Location(s): Canada. The role is open to candidates located anywhere within Canada, suggesting a focus on leveraging Canadian talent.

Workspace Context:

• A remote-first environment requires strong self-discipline, proactive communication, and proficiency with remote collaboration tools (e.g., Slack, Zoom, Figma, project management software).

• Emphasis on creating a productive home office setup with provided equipment and reimbursement support.

• Opportunities for virtual team building and collaboration to foster a sense of connection within the distributed team.

• Access to digital tools and platforms necessary for design, prototyping, research, and communication.

Work Schedule: Standard 40-hour work week is expected, with flexibility often associated with remote roles. However, core collaboration hours may be defined to facilitate synchronous meetings with teams in different time zones if applicable. The mention of seasonal company shutdowns suggests a culture that values work-life balance.

📝 Enhancement Note: Successful candidates will need to be comfortable and effective in a fully remote setting, demonstrating strong communication and time management skills. The company's support for remote work infrastructure is a significant positive.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review by Jobgether's AI-powered system, followed by a recruiter screen to assess basic qualifications and fit.

• Hiring Company Review: Shortlisted candidates' profiles and portfolios are shared with the partner company's hiring team.

• Design & Research Assessment: Likely involves a portfolio review, potentially a design exercise or case study presentation focused on DTC challenges, and interviews with Design/Product leadership.

• Cross-functional Interviews: Meetings with key stakeholders from Product, Engineering, and potentially Marketing to assess collaboration skills and alignment with business goals.

• Final Interview: Potentially with a senior executive to discuss strategic vision and cultural fit.

Portfolio Review Tips:

• Highlight DTC & eCommerce Expertise: Select case studies that specifically showcase your experience with subscription models, checkout funnels, A/B testing, and conversion optimization.

• Quantify Impact: For each case study, clearly state the business problem, your specific contributions, the design solutions implemented, and quantifiable results (e.g., "increased conversion by X%", "reduced checkout abandonment by Y%", "improved subscription signup rate by Z%").

• Showcase Process: Detail your research methodology, how you used data (analytics, heatmaps, user feedback), and how you iterated based on testing and insights.

• Figma Proficiency: Demonstrate your ability to create interactive prototypes, manage design systems, and provide clear developer handoffs within Figma.

• Storytelling: Frame your case studies as compelling narratives that demonstrate your problem-solving skills and strategic thinking.

Challenge Preparation:

• Be prepared to discuss your approach to designing for conversion, subscription services, and improving customer lifetime value.

• Anticipate questions about how you use data and research to inform your design decisions.

• Practice articulating your design rationale and trade-offs clearly and concisely.

• Research common DTC eCommerce UX patterns and challenges.

📝 Enhancement Note: The emphasis on a portfolio demonstrating measurable impact and a clear understanding of the DTC eCommerce funnel is crucial. Candidates should prepare to discuss how their design decisions directly contribute to business revenue and customer retention goals.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, collaboration, and developer handoff. Proficiency is a core requirement.

• Prototyping Tools: Figma's built-in prototyping capabilities are key; familiarity with AI-assisted prototyping tools is a plus.

• Design Systems: Experience in creating, maintaining, or contributing to design systems and component libraries.

Analytics & Reporting:

• Behavioral Analytics Tools: Familiarity with tools like Hotjar, FullStory, Mixpanel, Amplitude, or similar for session recording, heatmaps, funnel analysis, and user behavior tracking.

• Web Analytics: Proficiency with Google Analytics or similar platforms to understand user flow, conversion rates, and traffic sources.

CRM & Automation:

• While not a direct CRM role, understanding how UX design impacts CRM data (e.g., lead capture, customer segmentation) and marketing automation processes is beneficial.

📝 Enhancement Note: The tool stack emphasizes design execution and user behavior analysis. The ability to leverage data from analytics and behavioral tools to inform design is a critical component of this role's success and its alignment with revenue operations goals.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are based on user research, analytics, and experimentation, not just intuition.

• Customer-Centric: A deep understanding of user needs and a commitment to creating exceptional customer experiences.

• Collaborative: Working effectively across diverse teams (Product, Engineering, Marketing, Merchandising) to achieve shared goals.

• Impact-Oriented: Focused on delivering measurable business outcomes and driving revenue growth.

• Iterative & Agile: Embracing a mindset of continuous improvement and adaptability.

• Ownership & Accountability: Taking responsibility for UX strategy and execution across key web journeys.

Collaboration Style:

• Highly collaborative, working closely with Product Managers to define requirements and engineers to implement designs.

• Strong emphasis on clear communication, active listening, and providing constructive feedback.

• Cross-functional alignment is key to ensure designs meet business objectives and technical feasibility.

• Open to sharing work early and often for feedback and iteration.

📝 Enhancement Note: The values described align well with a modern, growth-focused tech company. For a UX role, the emphasis on collaboration and data-driven decision-making is paramount, especially when designing for revenue-critical areas like DTC web experiences.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing user needs with business objectives and technical constraints in a fast-paced DTC environment.

• Optimizing complex user journeys (e.g., subscription sign-up, multi-step checkout) to maximize conversion rates and minimize drop-offs.

• Effectively translating qualitative research and quantitative data into actionable design improvements.

• Maintaining design consistency and scalability across a growing web presence and evolving design system.

• Influencing stakeholders and driving consensus on design decisions among diverse teams. Learning & Development Opportunities:

• Deepen expertise in eCommerce UX, conversion rate optimization (CRO), and subscription model design.

• Gain advanced experience with A/B testing, multivariate testing, and UX analytics tools.

• Develop leadership and strategic influencing skills through senior-level responsibilities.

• Potential to contribute to broader product strategy and roadmap development.

• Exposure to cutting-edge AI tools for design and prototyping.

📝 Enhancement Note: The challenges presented are typical for senior roles in high-growth DTC companies and offer significant opportunities for professional development in areas directly relevant to revenue generation and customer lifecycle management.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new subscription flow from ideation to launch, including how you'd incorporate A/B testing."

• "How would you approach optimizing a multi-step checkout process to reduce cart abandonment, referencing specific UX principles and data points?"

• "Walk us through a time you used user research or behavioral data to identify a critical friction point in an eCommerce journey and how you designed a solution."

• "How do you balance competing priorities from Product, Marketing, and Engineering when designing for DTC web experiences?" Company & Culture Questions:

• "What do you know about our company and our DTC strategy?"

• "How do you stay updated on UX trends in eCommerce and subscription services?"

• "Describe your ideal collaboration style with Product Managers and Engineers."

• "How do you ensure inclusivity and accessibility in your designs, particularly for a broad consumer audience?" Portfolio Presentation Strategy:

• Focus on Impact: For each case study, start with the business problem and the quantifiable results you achieved.

• Detail Your Process: Clearly explain your research methods, design iterations, and how data informed your decisions. Use visuals to illustrate the journey.

• Highlight DTC Specifics: Emphasize how your designs directly addressed challenges related to conversion, retention, or customer lifetime value.

• Figma Showcase: Be ready to navigate your Figma files to show your design process, components, and prototypes.

• Conciseness: Be prepared to present your most relevant case studies within a specified timeframe (e.g., 20-30 minutes), leaving ample time for Q&A.

📝 Enhancement Note: Candidates should prepare to speak extensively about their experience in DTC eCommerce, conversion optimization, and data-driven design. The portfolio presentation is a critical component, and demonstrating quantifiable business impact is paramount.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link on jobs.lever.co.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating expertise in DTC web design, eCommerce conversion optimization, subscription flows, and A/B testing. Quantify your impact with specific metrics.

• Resume Optimization: Ensure your resume clearly articulates your 5-8 years of relevant UX/UI experience, specifically mentioning DTC, eCommerce, Figma, user research, and data analysis skills. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, research methodologies, and how your work directly impacts business objectives like conversion rates and customer lifetime value. Prepare to walk through specific case studies from your portfolio.

• Company Research: Research Jobgether's platform and understand the nature of their partner company (if any additional information is available) to demonstrate genuine interest and alignment with their business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.