AI Infrastructure UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI Infrastructure UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Anchorage, Alaska, United States (Remote)

Job Type: Full-time

Category: Design & Operations (GTM Focus)

Date Posted: September 11, 2026

Experience Level: 5-10 Years

Remote Status: 100% Remote

🚀 Role Summary

• Lead and execute core 0-to-1 initiatives within cutting-edge AI Infrastructure domains, driving strategic vision into tangible product development.

• Architect and implement scalable solutions, from initial prototyping through to production-ready systems, ensuring robust infrastructure for rapid growth.

• Collaborate directly with a department founder and an elite team of engineers, researchers, and commercial leaders to achieve market validation and scalable traction.

• Own the end-to-end design process for AI Infrastructure products, encompassing UI/UX design and brand identity to foster strong market presence.

📝 Enhancement Note: This role, while titled "Designer," has significant "Operations" and "Go-to-Market" (GTM) implications due to its focus on "0-to-1 initiatives," "AI Infrastructure," "scalability," and "rapid growth." The "Tasks" section explicitly mentions translating "high-level strategic vision into concrete execution roadmaps" and "architecting scalable solutions," which are core operations functions. The emphasis on "maximum ownership" and "fast execution" points towards a need for operational excellence and a builder mindset, crucial for GTM success in new ventures. Therefore, the role is framed to appeal to operations professionals who can leverage design expertise to drive business outcomes.

📈 Primary Responsibilities

• Lead the design and execution of novel 0-to-1 initiatives within the AI Infrastructure domain, ensuring strategic alignment and rapid progress.

• Translate high-level strategic visions and business objectives into actionable, user-centered UI/UX designs and comprehensive brand strategies.

• Develop and refine detailed product roadmaps, prioritizing features and design elements that drive user adoption and market penetration.

• Architect scalable and robust UI/UX frameworks that support future growth and potential spin-off opportunities.

• Drive the creation of prototypes and Minimum Viable Products (MVPs) to test hypotheses, gather feedback, and iterate quickly on product design.

• Establish and maintain a cohesive brand identity for new AI Infrastructure ventures, ensuring consistency across all user touchpoints.

• Collaborate closely with engineering and research teams to ensure design feasibility and effective implementation of AI Infrastructure solutions.

• Monitor market trends, competitive landscapes, and user feedback to inform design decisions and maintain a competitive edge.

• Measure and report on the effectiveness of UI/UX and brand strategies against key performance indicators (KPIs) related to user engagement, adoption, and brand recognition.

📝 Enhancement Note: The "Tasks" within the original description are interpreted as primary responsibilities. The emphasis on "0-to-1 initiatives," "strategic vision into concrete execution roadmaps," and "architecting scalable solutions" strongly implies a need for operational planning, execution, and strategic thinking beyond traditional design roles. The mention of "spin-off to attract institutional backing" further underscores the operational and business-growth focus.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience. Experience:

• 5-10 years of progressive experience in UI/UX design and brand development, with a significant portion focused on complex technological products or platforms.

• Proven track record of leading design initiatives from conception to launch, demonstrating end-to-end ownership. Required Skills:

• UI/UX Design: Expertise in user-centered design principles, wireframing, prototyping, user flow mapping, and usability testing for complex applications.

• Brand Design: Strong understanding of brand strategy, visual identity development, and creating cohesive brand experiences across digital platforms.

• AI Infrastructure Domain Knowledge: Familiarity with or ability to quickly grasp concepts related to AI Infrastructure, machine learning platforms, or related technologies.

• Strategic Vision & Execution: Ability to translate high-level business goals into tangible design solutions and execution roadmaps.

• Product Prototyping: Proficiency in creating interactive prototypes to validate design concepts and facilitate stakeholder communication.

• Scalable Architecture Design: Experience in designing systems and interfaces that can scale effectively with user growth and feature expansion.

• English Communication: Excellent verbal and written communication skills for effective collaboration and stakeholder management.

• Builder Mindset: A proactive, hands-on approach with a strong drive for ownership and execution.

Preferred Skills:

• Experience working in a startup or early-stage venture environment, particularly in a "0-to-1" capacity.

• Familiarity with design systems and their implementation for scalable product development.

• Experience with data visualization and dashboard design for complex technical products.

• Knowledge of agile development methodologies and cross-functional team collaboration.

• Experience in market validation and user research to inform design decisions.

📝 Enhancement Note: The "ai_experience_level" of "5-10" years and "ai_key_skills" directly inform these qualifications. The "Tasks" and "Requirements Summary" sections provide further context for essential and preferred skills, emphasizing the blend of design expertise with operational execution and a "builder mindset." The "AI Infrastructure" domain expertise is crucial given the role's focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects that highlight end-to-end UI/UX design and brand development from concept to launch.

• Projects should demonstrate a clear understanding of user needs, problem-solving through design, and measurable impact.

• Include examples of wireframes, user flows, interactive prototypes, and final visual designs.

• For brand design, include logos, style guides, and examples of brand application across digital touchpoints.

• For projects involving scalable architecture, provide context on how the design supports growth and performance. Process Documentation:

• For each portfolio project, clearly articulate the design process followed, including:

  • Problem definition and user research methodologies.
  • Ideation and concept development phases.
  • Prototyping and user testing iterations.
  • Final design implementation and rationale.
  • Brand strategy development and execution steps.

• Detail how strategic vision was translated into concrete design roadmaps and execution plans.

• Document how scalability considerations were integrated into the design architecture.

• Provide context on how the design contributed to business objectives, such as user adoption, engagement, or market positioning.

📝 Enhancement Note: Given the emphasis on "0-to-1 initiatives," "architecting scalable solutions," and "driving rapid implementation," a robust portfolio demonstrating process and impact is critical. This section outlines expectations for a portfolio that not only showcases design work but also the operational rigor and strategic thinking behind it, aligning with the role's unique blend of design and business execution.

💵 Compensation & Benefits

Salary Range:

• Based on the provided location (Anchorage, AK, USA), experience level (5-10 years), and the "Competitive compensation & upside" benefit, the estimated annual salary range for a UI/UX & Brand Designer with this level of responsibility in the US is approximately $100,000 - $150,000 USD. This estimate considers the high-growth startup environment, the specialized nature of AI Infrastructure, and the 100% remote aspect which can influence compensation benchmarks. Benefits:

• Competitive Compensation: Attractive base salary benchmarked against industry standards for senior design and operations roles in tech.

• Equity Upside: Significant stock options or equity grants, reflecting the high-impact, ownership-driven nature of the role and potential for company growth and spin-offs.

• 100% Remote Work: Flexibility to work from anywhere within the specified regions (Europe or Americas), promoting work-life balance and autonomy.

• Maximum Ownership: Autonomy to architect systems, drive strategy, and build initiatives from the ground up without corporate bureaucracy.

• Elite Team Collaboration: Opportunity to work directly with experienced serial entrepreneurs and a world-class team of engineers and researchers.

• Professional Development: Access to resources and opportunities to learn and grow within cutting-edge AI Infrastructure domains.

Working Hours:

• Approximately 40 hours per week, with flexibility to accommodate cross-time zone collaboration and project deadlines. Emphasis is placed on execution and results rather than strict adherence to hours.

📝 Enhancement Note: The "Competitive compensation & upside" benefit is elaborated upon. A salary range is estimated based on common practices for senior-level design and operations roles in the US tech sector, considering the specified location and experience level. The remote nature and "maximum ownership" are highlighted as key value propositions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Infrastructure, Venture Building)

Company Size: EWOR GmbH appears to be a venture-building firm or a company with dedicated new initiative departments, suggesting a dynamic, agile, and growth-focused environment. The specific department for this role is likely lean and high-impact.

Founded: EWOR GmbH is associated with serial entrepreneurs Paul Müller (Adjust) and Petter Made (SumUp), indicating a foundation built on successful startup creation and scaling.

Team Structure:

• Departmental Focus: This role is within a new department focused on cutting-edge initiatives like AI Infrastructure.

• Reporting: Direct reporting to the department founder, who is an experienced serial entrepreneur.

• Collaboration: Close collaboration with an elite team of engineers, researchers, and commercial leaders, fostering a cross-functional, results-oriented environment.

Methodology:

• 0-to-1 Execution: A core methodology focused on building new ventures and initiatives from scratch with speed and agility.

• Data-Driven Decisions: Emphasis on achieving strong market validation and scalable traction, implying a reliance on data for decision-making.

• Fast Execution: Prioritization of good ideas and rapid execution over lengthy approval processes or presentations.

• Ownership Culture: High degree of autonomy and end-to-end ownership for individuals.

Company Website: [EWOR GmbH website not provided, but company specialties suggest a focus on venture creation and scaling disruptive technologies. The founders' backgrounds point to expertise in scaling B2B SaaS and FinTech.]

📝 Enhancement Note: Based on the founders' backgrounds (Adjust, SumUp) and the description of launching "cutting-edge new initiatives" and building "from 0 to 1," the company culture is inferred to be highly entrepreneurial, execution-focused, and driven by experienced operators. The emphasis on "no corporate red tape" and "fast execution" suggests an agile and results-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a senior individual contributor level, akin to a Lead or Principal Designer, with significant strategic responsibilities. It offers a unique "0-to-1" operational experience, where the individual will not only design but also shape the foundational strategy and execution of a new venture. This is highly valuable for operations professionals seeking leadership in new product/market initiatives.

Reporting Structure: Direct reporting to the department founder provides high visibility and direct mentorship from experienced entrepreneurs, accelerating learning and impact.

Operations Impact: The role has a direct impact on the success of new AI Infrastructure ventures by translating strategic vision into user-facing products and brand identities. Success here can lead to significant market validation, scalable traction, and potentially the spin-off of the venture, offering substantial business development experience.

Growth Opportunities:

• Leadership in New Ventures: Opportunity to lead design and operational aspects of a potentially spin-off company, moving into a Head of Design/Product or similar leadership role.

• Deep AI/Tech Specialization: Gaining in-depth expertise in the rapidly evolving AI Infrastructure domain, a high-demand area.

• Entrepreneurial Skill Development: Learning directly from serial entrepreneurs about scaling businesses from inception, enhancing operational and strategic capabilities.

• Portfolio Expansion: Building a portfolio of successful "0-to-1" initiatives, which is highly attractive for future leadership roles in tech and venture capital.

📝 Enhancement Note: The "0-to-1" nature of the role and the backing by serial entrepreneurs suggest significant growth potential beyond a typical design position. This analysis focuses on how the role contributes to career progression within operations, GTM strategy, and entrepreneurial leadership.

🌐 Work Environment

Office Type: 100% Remote. This means no dedicated physical office space for day-to-day work, offering maximum flexibility.

Office Location(s): While the role is remote, candidates are preferred to be based in Europe or the Americas to facilitate collaboration across primary time zones, although specific city/region requirements are flexible.

Workspace Context:

• Autonomy & Flexibility: The remote nature, combined with "maximum ownership," allows for significant control over the work environment and schedule.

• Digital Collaboration Tools: Expect extensive use of digital collaboration platforms (e.g., Slack, Zoom, Miro, Figma, project management tools) to bridge the geographical distance.

• High-Paced Environment: The "high-growth environment" and "fast execution" ethos mean the workspace needs to support intense focus and rapid iteration.

Work Schedule:

• While nominally 40 hours per week, the emphasis is on achieving results and executing quickly. This implies a flexible schedule that prioritizes project completion and strategic impact over rigid hours, especially when collaborating across time zones.

📝 Enhancement Note: The "100 % remote" and location preferences ("Europe or the Americas") are key details. The work environment is characterized by high autonomy, digital collaboration, and a fast-paced, results-driven culture, which are critical for operations professionals to understand.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess alignment with UI/UX, brand design, AI Infrastructure knowledge, and a builder mindset.

• Portfolio Deep Dive: A session focused on presenting and discussing selected portfolio projects, emphasizing the design process, strategic thinking, and operational execution (how you drove the project from concept to reality).

• Founder/Department Head Interview: Discussion about strategic vision, problem-solving abilities, ownership mentality, and cultural fit with the entrepreneurial environment.

• Technical/Skills Assessment (Potential): A small design challenge or case study to evaluate practical skills, problem-solving approach, and ability to translate strategy into execution, potentially within a tight timeframe.

• Final Round: May involve further discussion on role expectations, compensation, and equity, and a final assessment of alignment with the founding team's vision.

Portfolio Review Tips:

• Highlight "0-to-1" Experience: Specifically showcase projects where you initiated and drove a product or brand from its early stages.

• Demonstrate Operational Rigor: For each project, clearly articulate the process you followed, including how you defined problems, developed roadmaps, iterated, and managed execution. This is crucial for operations evaluation.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs and brand strategies (e.g., user adoption rates, engagement improvements, market penetration).

• Showcase Scalability Thinking: Explain how your design decisions considered future growth and scalability.

• Tell a Story: Structure your portfolio presentation to narrate the journey of each project, emphasizing challenges, solutions, and outcomes.

Challenge Preparation:

• Anticipate AI Infrastructure Scenarios: Be prepared for hypothetical challenges related to designing user interfaces for complex AI systems or developing brand strategies for new tech ventures.

• Focus on Process, Not Just Polish: Demonstrate your thought process, problem-solving approach, and how you would execute under pressure, rather than solely focusing on a polished final output.

• Strategic Alignment: Be ready to explain how your design decisions align with high-level business objectives and strategic vision.

• Ownership Mentality: Frame your answers to reflect a proactive, end-to-end ownership approach.

📝 Enhancement Note: This section provides actionable advice tailored to a role that blends design with significant operational responsibilities. The emphasis on "0-to-1," "execution," and "ownership" is woven into the interview and portfolio review guidance.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design Software: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop). Proficiency in at least one leading design tool is essential.

• Prototyping Tools: InVision, Figma, Adobe XD, ProtoPie. Experience in creating interactive prototypes to demonstrate user flows and functionality.

• Brand Identity Tools: Adobe Illustrator, Brand Guidelines development platforms.

Analytics & Reporting:

• Analytics Platforms: Google Analytics, Mixpanel, Amplitude, or similar, for understanding user behavior and product performance.

• Data Visualization Tools: Tableau, Power BI, or built-in dashboard features within analytics platforms, for presenting insights.

CRM & Automation:

• CRM Systems: Familiarity with CRM systems like Salesforce, HubSpot, or similar, particularly in how UI/UX and branding impact user adoption and data integrity.

• Project Management & Collaboration: Jira, Asana, Trello, Monday.com, Slack, Microsoft Teams, Miro. Essential for remote team collaboration and workflow management.

📝 Enhancement Note: This section extrapolates common tools used in senior UI/UX and Brand Design roles, especially within tech startups. The inclusion of analytics and project management tools reflects the operational aspects of the role.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for initiatives from conception to successful outcome, with a proactive and hands-on approach.

• Execution Excellence: Prioritizing rapid, effective execution and tangible results over theoretical discussions or lengthy processes.

• Innovation: Driving cutting-edge initiatives and exploring novel solutions in domains like AI Infrastructure.

• Agility & Adaptability: The ability to pivot quickly based on market feedback, data, and evolving strategic priorities in a fast-paced environment.

• Collaboration: Working effectively within a high-performing, cross-functional team, valuing diverse perspectives to achieve shared goals.

Collaboration Style:

• Direct & Transparent: Expect open communication, direct feedback, and a focus on clear, concise information exchange to drive rapid decision-making.

• Cross-Functional Integration: Close partnership between design, engineering, research, and commercial leadership to ensure holistic product development and GTM strategy.

• Results-Oriented: Collaboration is centered around achieving specific business objectives and milestones, with a shared accountability for success.

• Empowerment & Autonomy: While collaborative, the culture empowers individuals to take initiative and make decisions within their domain of ownership.

📝 Enhancement Note: These values are inferred from the company description emphasizing "maximum ownership," "high-growth environment," "fast execution," and "elite team." They highlight the entrepreneurial and operational ethos expected within EWOR GmbH's new initiatives.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining "0-to-1" in AI Infrastructure: Navigating the ambiguity and rapid evolution of AI Infrastructure to define clear product and brand strategies.

• Balancing Design Vision with Technical Constraints: Ensuring innovative design solutions are feasible and scalable within complex AI Infrastructure environments.

• Rapid Iteration & Market Validation: The pressure to quickly prototype, test, and iterate designs to achieve market validation under tight timelines.

• Building a Brand from Scratch: Establishing a strong, compelling brand identity for a new venture in a competitive and fast-moving technological landscape.

• Remote Collaboration Dynamics: Effectively collaborating and maintaining strong team cohesion and alignment in a fully remote setting.

Learning & Development Opportunities:

• Deep Dive into AI Infrastructure: Gaining specialized knowledge and hands-on experience in a critical and rapidly advancing technological field.

• Entrepreneurial Leadership: Learning best practices for building and scaling ventures from seasoned serial entrepreneurs.

• Strategic Operations: Developing skills in translating strategic vision into operational roadmaps and execution plans for new initiatives.

• Cross-Functional Expertise: Broadening understanding of engineering, research, and commercial aspects of technology ventures.

• Advanced Design System Implementation: Potentially building and scaling design systems for new product lines.

📝 Enhancement Note: These challenges and growth opportunities are derived from the role's core responsibilities, the industry context (AI Infrastructure), and the "0-to-1" nature of the work, offering a realistic outlook for potential candidates.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a design initiative from conception to launch in a highly ambiguous or '0-to-1' environment. What was your process, and what were the key outcomes?"

• "How would you approach translating a high-level strategic vision for an AI Infrastructure product into a concrete UI/UX roadmap and brand identity?"

• "Imagine you need to architect a scalable UI framework for a new AI platform. What are the key considerations, and how would you begin?"

• "How do you balance user needs with technical feasibility and business objectives when designing for complex technology products?" Company & Culture Questions:

• "What attracts you to EWOR GmbH's approach to building new ventures, particularly our focus on 'maximum ownership' and 'fast execution'?"

• "How do you see your 'builder mindset' contributing to the success of a new initiative in AI Infrastructure?"

• "Describe your experience working in lean, high-growth environments. What are the advantages and challenges?"

• "How do you ensure effective collaboration and communication within a fully remote, elite team?" Portfolio Presentation Strategy:

• Structure for Operations: Frame your case studies to emphasize the "problem, approach, results" structure, with a strong focus on your process and operational execution.

• Quantify Impact: Be ready to discuss metrics, ROI, and how your design decisions drove business outcomes (e.g., user acquisition, retention, revenue impact).

• Showcase Strategic Thinking: Clearly articulate the strategic rationale behind your design choices and how they aligned with broader business goals.

• Highlight Ownership: Emphasize your end-to-end responsibility and how you drove initiatives forward, especially in ambiguous situations.

• Be Prepared for Deep Dives: Expect questions about your decision-making process, trade-offs made, and how you handled challenges.

📝 Enhancement Note: These interview questions and preparation tips are crafted to align with the unique blend of design, operations, and entrepreneurial execution required for this role. The focus is on assessing a candidate's ability to operate independently, drive strategy, and deliver results.

📌 Application Steps

To apply for this operations and design position:

• Submit your application through the provided link on the EWOR GmbH careers portal.

• Portfolio Customization: Tailor your portfolio to prominently feature projects demonstrating your ability to lead "0-to-1" initiatives, your UI/UX and brand design process, and how you architected for scalability. Highlight any experience with infrastructure or complex technical products.

• Resume Optimization: Ensure your resume clearly articulates your experience with end-to-end ownership, strategic vision translation, product prototyping, and driving rapid implementation. Use keywords such as "AI Infrastructure," "UI/UX Design," "Brand Strategy," "0-to-1," "Scalability," and "Roadmap Execution."

• Interview Preparation: Practice articulating your design process, strategic thinking, and operational execution through compelling case studies. Be ready to discuss how you would approach building and scaling a new venture in the AI Infrastructure space, emphasizing your "builder mindset."

• Company Research: Familiarize yourself with EWOR GmbH's founders' backgrounds (Adjust, SumUp) and their philosophy on building high-impact ventures. Understand the implications of working in a "no corporate red tape," "fast execution" environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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