AI Creative Designer (AI Hub, Marketing)

📍 Job Overview

Job Title: AI Creative Designer (AI Hub, Marketing)

Company: Headway Inc

Location: Kyiv, Ukraine; Lviv, Ukraine; Madrid, Spain; Warsaw, Poland

Job Type: Full-Time

Category: Marketing Operations / Creative Technology

Date Posted: May 13, 2026

Experience Level: Mid-Level (2-5 years implied)

Remote Status: Hybrid (Implied by multiple office locations and remote possibilities in similar roles)

🚀 Role Summary

• Spearhead AI tool research and adoption within the Creative Marketing unit, focusing on performance marketing applications.

• Develop and maintain an AI Knowledge Base, transforming experimental findings into actionable playbooks for the wider creative team.

• Generate performance ad creatives using AI tools to directly impact business results and demonstrate ROI.

• Iterate on prompt engineering techniques for AI image and video generation to ensure consistent and effective campaign assets.

• Collaborate within the AI Hub and broader marketing community to foster innovation and share best practices in AI-driven creativity.

📝 Enhancement Note: The role is positioned within an "AI Hub" inside the Creative Marketing unit, indicating a focus on operationalizing AI for marketing output. The emphasis on performance marketing and measurable results suggests a strong connection to revenue operations principles, even for a creative role. The hybrid nature is inferred from the multiple office locations listed, suggesting flexibility.

📈 Primary Responsibilities

• Proactively research, test, and evaluate emerging AI tools for image and video generation (e.g., Midjourney, Runway, Kling, Flux) as soon as they become available.

• Document comprehensive findings on AI tool effectiveness, limitations, and best practices, translating them into clear, actionable recommendations for the creative marketing team.

• Build and continuously update the AI Knowledge Base, serving as the primary resource for AI-driven creative strategies and operational processes.

• Design and produce high-performance ad creatives using AI tools, with a clear objective to measure and improve campaign metrics and business outcomes.

• Master prompt engineering by writing, refining, and optimizing prompts to achieve consistent, high-quality results across various creative formats, platforms, and campaigns.

• Collaborate with Creative AI Lead and other stakeholders to integrate AI-generated assets and workflows into existing marketing processes.

• Contribute to the strategic direction of AI adoption within the marketing department, identifying new opportunities for efficiency and innovation.

• Stay abreast of industry trends in AI, creative technology, and performance marketing to maintain a competitive edge.

📝 Enhancement Note: The responsibilities heavily lean into process development and knowledge management ("Document findings," "Build and grow the AI Knowledge Base," "turn findings into recommendations"). This indicates a significant operational component where the candidate is expected to define how AI is used, not just use it. The direct link to "performance ad creatives" and "business results" highlights a GTM operations focus.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Marketing, Communications, or a related field is often preferred for roles requiring a strong design foundation.

Experience: 2-5 years of relevant experience in creative design, with a demonstrated focus on leveraging AI tools and an understanding of performance marketing principles.

Required Skills:

• Proven experience with AI image and video generation tools such as Midjourney, Runway, Kling, or Flux.

• Strong design eye and hands-on proficiency with design software, particularly Figma and After Effects.

• Demonstrated ability to write, iterate, and optimize prompts for AI generation tools to achieve desired visual outcomes.

• A foundational understanding of performance marketing principles, including key metrics and campaign objectives.

• A highly curious and proactive mindset, driven to explore new tools and methodologies independently.

• Strong sense of ownership, initiative, and accountability for work and its impact on business results.

• Excellent communication and documentation skills, with the ability to translate technical findings into clear, actionable insights for a non-technical audience. Preferred Skills:

• Experience with "vibe coding" or similar AI-driven content generation techniques.

• Familiarity with AI generation APIs and their integration into workflows.

• Experience working within a fast-paced, technology-driven marketing environment.

• Portfolio showcasing AI-generated creative work, including commercial or personal projects.

• Understanding of A/B testing methodologies for creative assets.

📝 Enhancement Note: The "2-5 years" experience level is inferred from the description of "building an AI Hub" and "growing the AI Knowledge Base," which typically requires some prior experience to establish best practices and contribute strategically. The preference for "vibe coding" and "generation APIs" points towards advanced technical skills expected for future growth.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a clear progression of AI creative development, showcasing iterative prompt engineering and refinement.

• Include case studies of AI-generated assets (images, videos) used in performance marketing campaigns, highlighting the process from concept to execution.

• Showcase examples of how AI tools were integrated into a design workflow, ideally with comparisons to traditional methods.

• Quantify the impact of AI-generated creatives where possible (e.g., improved engagement rates, conversion metrics, efficiency gains). Process Documentation:

• Examples of documented research findings on AI tools, including comparative analysis and practical use cases.

• Demonstrate ability to create clear, concise playbooks or guides for using AI tools and techniques.

• Showcase workflow diagrams or descriptions illustrating how AI tools can be integrated into existing creative production pipelines.

• Evidence of setting up and managing a knowledge-sharing system or database for AI-related information.

📝 Enhancement Note: Given the role's emphasis on research, documentation, and creating a playbook, a portfolio that includes examples of process documentation, case studies on AI experimentation, and clear articulation of results is crucial. This goes beyond just showing AI-generated art; it's about demonstrating operationalizing AI for marketing.

💵 Compensation & Benefits

Salary Range: Based on the locations (Kyiv, Lviv, Warsaw, Madrid) and the mid-level experience requirement (2-5 years), a competitive salary range for an AI Creative Designer in these regions would typically fall between $35,000 - $60,000 USD annually. This range can vary significantly based on specific city, candidate experience, and final negotiation.

• Kyiv/Lviv, Ukraine: Likely on the lower end of the range, potentially $35,000 - $45,000 USD.

• Warsaw, Poland: Mid-range, potentially $40,000 - $55,000 USD.

• Madrid, Spain: Upper end of the range, potentially $45,000 - $60,000 USD.

Benefits:

• Work within an ambitious team on a socially impactful education product.

• Secure office environment with reliable shelter, generators, and satellite internet.

• Access to a comprehensive corporate knowledge base and professional communities for continuous learning.

• Personal development plan tailored to career growth.

• Financial support for English language learning, external training, and courses.

• Comprehensive medical insurance coverage.

• Full compensation for sick leave.

• Opportunities for sports and physical activities (running, yoga, boxing).

• Generous paid time off: 20 vacation days plus 10 corporate holidays, totaling 30 paid days off annually.

• Support for initiatives that contribute positively to Ukraine.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. The hybrid work arrangement offers flexibility in managing work hours and location.

📝 Enhancement Note: Salary estimates are based on average market data for mid-level creative/marketing roles in the specified European cities, adjusted for the specific demand for AI expertise. The benefits listed are directly from the job description and highlight Headway's commitment to employee well-being and professional development, which are crucial for attracting and retaining talent in competitive tech roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (EdTech), Digital Products, lifelong learning solutions. Headway Inc is a significant player in the EdTech space, leveraging technology to make learning accessible globally.

Company Size: Large (Implied by "over 150 million users worldwide" and a global presence across multiple cities). This scale suggests established processes but also opportunities for impact within specific teams.

Founded: The founding date is not explicitly stated, but the company's significant user base and TIME magazine recognition indicate a mature and rapidly growing organization.

Team Structure:

• You will join the AI Hub, a specialized team within the Creative Marketing unit, focusing on AI adoption and innovation.

• This team operates with a mission to be at the forefront of AI technology, acting as early adopters and testers.

• You will also be part of a larger marketing community of over 100 people, fostering cross-functional collaboration and knowledge sharing.

• The reporting structure likely places the AI Creative Designer under the Creative AI Lead, with potential collaboration across marketing, product, and engineering teams. Methodology:

• Data-Driven Experimentation: The AI Hub's core function involves rigorous testing of new AI tools and methodologies, with findings translated into data-backed recommendations.

• Agile Workflow: The emphasis on rapid adoption of new tools and iterative prompt engineering suggests an agile and adaptable workflow.

• Knowledge Management: A key methodology is building and maintaining a comprehensive AI Knowledge Base to democratize AI expertise across the marketing department.

• Performance Focus: All creative output and AI experimentation are ultimately geared towards improving performance marketing results and demonstrating business impact.

Company Website: https://careers.headway.inc

📝 Enhancement Note: Headway Inc's positioning as a global tech company revolutionizing lifelong learning, combined with its recent TIME magazine recognition, suggests a dynamic, forward-thinking, and impactful work environment. The "SELECT" values mentioned indicate a structured approach to company culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level specialist (2-5 years implied) within the Marketing Operations and Creative Technology domain. It's a hands-on role focused on implementing and operationalizing new technologies (AI) within a creative marketing context.

Reporting Structure: The role reports to the Creative AI Lead within the AI Hub, which is part of the broader Creative Marketing unit. This structure allows for specialized focus while maintaining integration with larger marketing initiatives.

Operations Impact: The AI Creative Designer is critical in driving operational efficiency and innovation within the creative marketing team. By researching, testing, and documenting AI tools, they enable the entire team to produce more effective creatives faster, directly contributing to performance marketing success and, by extension, revenue growth. Their work in building the AI Knowledge Base operationalizes AI knowledge, making it scalable and repeatable.

Growth Opportunities:

• Prompt Engineering Specialization: Deepen expertise in prompt engineering, becoming a go-to resource for complex AI generation tasks and potentially leading specialized AI creative projects.

• AI Tool Development & Integration: Grow into roles involving the integration of AI tools via APIs, "vibe coding," or even contributing to the development of internal AI tools.

• Team Leadership: Progress to leading the AI Hub, managing a team of AI specialists, and owning end-to-end AI initiatives for the marketing department.

• Performance Marketing Strategy: Transition towards a more strategic role, advising on AI's role in overall performance marketing strategy based on experimental insights.

• Cross-Functional Impact: Expand influence across product development or other departments by identifying novel applications for AI technologies.

📝 Enhancement Note: The role is described as having significant growth potential, with the trajectory dependent on the individual's ambition and interests ("The role can grow in a lot of directions... Where it goes depends on where you want to take it."). This indicates a culture that supports career development and specialization within emerging tech fields.

🌐 Work Environment

Office Type: The presence of multiple office locations in Kyiv, Lviv, Madrid, and Warsaw suggests a hybrid work model. The specific mention of "an office with a reliable shelter, generators, satellite internet, and other amenities" strongly points to a physical office presence that is equipped to handle challenging circumstances, likely due to geopolitical situations in Ukraine. This implies a focus on employee safety and operational continuity.

Office Location(s):

• Kyiv, Ukraine (Kyrylivska St, 40 and also 02000 postal code)

• Lviv, Ukraine (79000 postal code)

• Madrid, Spain (Calle de Goya, 36, 28001)

• Warsaw, Poland (Grzybowska 62, 00-855) Workspace Context:

• Collaborative Environment: The role is part of the AI Hub and the broader marketing community, emphasizing collaboration, knowledge sharing, and learning from peers.

• Cutting-Edge Technology: Employees will have access to and work with the latest AI tools and creative software, fostering an environment of continuous learning and innovation.

• Operational Resilience: The provision of essential amenities like shelters and generators in some offices indicates a commitment to maintaining a functional and safe working environment regardless of external factors.

• Hybrid Flexibility: The implied hybrid model allows for a balance between in-office collaboration and focused remote work.

Work Schedule: A standard full-time work schedule (approximately 40 hours/week) is expected, with the flexibility afforded by a hybrid arrangement. This allows for dedicated time for both collaborative team activities and independent research/creative work.

📝 Enhancement Note: The detailed mention of office amenities like shelters and generators is a significant indicator of the company's operational preparedness and commitment to employee safety, particularly relevant for the Ukrainian locations. This adds a unique dimension to the work environment context.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess foundational skills, AI tool experience, and design proficiency.

• Technical/Creative Assessment: A potential task or case study focusing on prompt engineering, AI asset generation, or workflow integration. This might involve creating specific assets or analyzing a hypothetical AI implementation challenge.

• Hiring Manager Interview: Discussion with Kateryna Yuskovych (Creative AI Lead) to delve into your experience with AI tools, prompt engineering strategies, understanding of performance marketing, and your approach to research and documentation.

• Team/Culture Fit Interview: Conversation with members of the AI Hub or broader marketing team to assess collaboration style, curiosity, and alignment with Headway's values.

• Final Interview: Potentially with a marketing leadership member to discuss strategic impact and long-term vision.

Portfolio Review Tips:

• Showcase AI Iteration: Clearly demonstrate your process of iterating on prompts to achieve specific results with AI tools. Show variations and explain your decision-making.

• Highlight Performance Impact: If possible, include metrics or anecdotal evidence of how your AI-generated creatives performed in tests or campaigns. Focus on business impact.

• Document Your Process: Include examples of your documentation, research notes, or playbook contributions. This is a key aspect of the role.

• Demonstrate Tool Proficiency: Include examples created with Midjourney, Runway, Kling, Flux, as well as Figma and After Effects.

• Tailor to the Role: Emphasize projects where you've applied AI creatively for marketing objectives, even if they were personal projects.

Challenge Preparation:

• Be prepared to discuss your favorite AI tools, why you prefer them, and their current limitations.

• Practice articulating how you would research and test a new AI tool.

• Familiarize yourself with basic performance marketing concepts and how creative assets contribute to them.

• Consider how you would document and share your findings to build a "playbook."

• Be ready to discuss your approach to prompt engineering for different types of assets (e.g., static image ads, short video clips).

📝 Enhancement Note: The emphasis on "building an AI Knowledge Base" and "turning findings into recommendations" means the portfolio review will likely scrutinize not just the creative output but the candidate's ability to operationalize knowledge and processes.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation: Midjourney, Runway, Kling, Flux (essential experience required).

• AI Video Generation: Runway, Kling (essential experience required).

• Design Software: Figma (essential proficiency required).

• Motion Graphics/Video Editing: After Effects (essential proficiency required).

Analytics & Reporting:

• Familiarity with performance marketing analytics platforms (e.g., Google Analytics, Meta Ads Manager, TikTok Ads Manager) to understand creative performance.

• Experience with A/B testing frameworks and tools for evaluating creative effectiveness. CRM & Automation:

• While not directly a CRM role, understanding how creative assets are deployed through marketing automation or ad platforms is beneficial.

• Interest in API automations and "vibe coding" suggests potential future use of integration or scripting tools.

📝 Enhancement Note: The core tools are explicitly listed: AI generation platforms, Figma, and After Effects. Proficiency in these is non-negotiable. The mention of "generation APIs" and "vibe coding" points to a forward-looking expectation for candidates to engage with more technical aspects of AI integration.

👥 Team Culture & Values

Operations Values:

• Curiosity-Driven: A fundamental value driving the exploration of new AI technologies and methodologies. Candidates are expected to be intrinsically motivated to learn and experiment.

• Ownership: Taking responsibility for one's work, from initial research to final implementation and impact measurement. This applies to individual tasks and the collective goals of the AI Hub.

• Impact-Oriented: A strong focus on measurable results and contributing to business objectives, particularly in performance marketing. Experiments are valued for their potential to ship and drive outcomes.

• Collaboration: Working effectively within the AI Hub and the broader marketing community, sharing knowledge, and supporting colleagues.

• Adaptability: Embracing ambiguity and change, as the AI landscape is constantly evolving. Comfort with not having a pre-defined playbook is essential.

• Learning & Growth: A commitment to continuous personal and professional development, supported by company resources.

Collaboration Style:

• Proactive Knowledge Sharing: Actively contributing to the AI Knowledge Base and sharing insights with the wider team.

• Cross-Functional Integration: Working closely with the Creative AI Lead and potentially other marketing specialists to ensure AI efforts align with overall marketing strategies.

• Feedback Loop: Openness to receiving and providing constructive feedback, essential for iterative development and process improvement.

• Experimentation Culture: A willingness to try new things, learn from failures, and celebrate successes together.

📝 Enhancement Note: Headway's stated values (SELECT) are implied to be crucial. The company culture seems to foster rapid innovation, data-driven decision-making, and a strong sense of community, all within the context of a mission-driven EdTech organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: The primary challenge is staying ahead of the curve as new AI tools and capabilities emerge daily. This requires constant learning and adaptation.

• Defining "Best Practices" in a New Field: As AI creative tools are nascent, establishing consistent, reliable workflows and "best practices" is an ongoing challenge.

• Quantifying AI Impact: Accurately measuring the ROI and specific impact of AI-generated creatives can be complex, requiring robust testing and analytics.

• Balancing Experimentation with Production: Juggling the need for experimental exploration with the demand for producing high-quality, performance-driven creatives on a tight schedule.

• Integrating AI into Legacy Workflows: Seamlessly integrating new AI tools and processes into existing creative production pipelines without disruption.

Learning & Development Opportunities:

• Cutting-Edge AI Exposure: Direct access to and hands-on experience with the latest AI tools before they become mainstream.

• Prompt Engineering Mastery: Opportunity to become a highly sought-after expert in prompt engineering and AI content generation.

• Performance Marketing Acumen: Deepen understanding of performance marketing dynamics and how creative strategy drives business results.

• Knowledge Management & Process Design: Develop skills in creating and scaling knowledge repositories and operational processes for emerging technologies.

• Cross-functional Skill Development: Engage with diverse teams, potentially learning about product development, API integrations, and broader marketing strategies.

• Professional Development Budget: Access to resources for external training, courses, and English language learning.

📝 Enhancement Note: The challenges are directly tied to the innovative nature of the role and the AI field. The growth opportunities are substantial, offering a chance to become a pioneer in AI-driven creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for researching and evaluating a new AI tool. Walk us through an example of a tool you recently discovered and how you tested its capabilities." (Focus on documentation, scientific method, and actionable output.)

• "How would you approach writing prompts to ensure consistent brand identity and visual style across multiple AI-generated creatives for a campaign?" (Demonstrate understanding of prompt structure, negative prompting, and iterative refinement.)

• "Imagine our performance marketing team needs 10 variations of a banner ad by tomorrow. How would you leverage AI to meet this demand efficiently while maintaining quality?" (Showcase speed, efficiency, and quality control in AI-driven production.)

• "What are the biggest limitations of current AI image/video generation tools for performance marketing, and how would you mitigate them?" (Demonstrate critical thinking and problem-solving related to AI capabilities.) Company & Culture Questions:

• "What excites you most about Headway's mission to revolutionize lifelong learning?" (Connect your passion to the company's impact.)

• "How do you stay updated with the latest developments in AI and creative technology?" (Highlight your curiosity-driven mindset.)

• "Describe a time you had to work with a tool or process that was new and unproven. How did you approach it?" (Showcase adaptability and initiative.)

• "How do you align your creative work with specific business objectives and performance metrics?" (Demonstrate a results-oriented approach.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each AI project, clearly state the objective, your process (including specific prompts and iterations), the tools used, and the outcome (qualitative or quantitative).

• Show, Don't Just Tell: Use visual examples of your AI-generated work. If possible, show before-and-after comparisons or different iterations.

• Highlight Operationalization: Emphasize your role in documenting findings, creating guides, or integrating AI into workflows. This is crucial for this role.

• Quantify Impact: Whenever possible, present data or metrics that demonstrate the effectiveness or efficiency gains achieved through your AI experiments.

• Be Ready for Live Demos: Be prepared to potentially demonstrate your prompt engineering skills or workflow on the spot, or walk through your Figma/After Effects files.

📝 Enhancement Note: The interview process will likely heavily scrutinize the candidate's ability to operationalize AI, not just create with it. Demonstrating a structured approach to research, documentation, and impact measurement will be key.

📌 Application Steps

To apply for this AI Creative Designer position:

• Submit your CV and portfolio through the Headway Inc careers portal.

• Portfolio Customization: Ensure your portfolio prominently features AI-generated creative work, with clear explanations of your prompt engineering process, iterative steps, and any measurable results. If you have documented AI research or workflow improvements, include them.

• Resume Optimization: Tailor your resume to highlight experience with specific AI generation tools (Midjourney, Runway, Kling, Flux), design software (Figma, After Effects), and any exposure to performance marketing or prompt engineering. Use keywords from the job description.

• Interview Preparation: Thoroughly review the "Interview Preparation" section above. Practice articulating your experience with AI tools, your approach to prompt engineering, and how you would contribute to building an AI Knowledge Base.

• Company Research: Familiarize yourself with Headway Inc's mission, products, and the "SELECT" values. Understand their position in the EdTech market and their commitment to innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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