Ad Graphic Designer

📍 Job Overview

Job Title: Ad Graphic Designer

Company: STERRY

Location: Remote (Philippines)

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: 2026-04-22

Experience Level: Mid-Level (2-4 years)

Remote Status: Fully Remote

🚀 Role Summary

• Develop and execute high-impact visual narratives for digital and print advertisements, aligning with strategic campaign objectives and target audience engagement.

• Master photo processing and creative asset localization for international markets, ensuring brand consistency and resonance across diverse regions.

• Leverage AI-powered design tools and data insights from A/B testing to optimize ad performance and drive measurable results in a fast-paced growth marketing environment.

• Collaborate cross-functionally with marketing and advertising teams to translate campaign goals into compelling visual concepts that convert clicks into revenue.

• Maintain brand integrity while pushing creative boundaries to enhance the effectiveness of crowdfunding and e-commerce success for clients.

📝 Enhancement Note: This role, while titled "Ad Graphic Designer," has strong ties to Revenue Operations and Marketing Operations due to its direct impact on campaign performance, revenue generation, and the strategic use of data and AI in the creative process. The emphasis on converting clicks into cash and supporting crowdfunding/e-commerce success highlights its revenue-driving function within a growth marketing agency context.

📈 Primary Responsibilities

• Develop innovative and engaging visual concepts for a wide range of digital and print advertising platforms, including social media ads, display ads, email campaigns, and banners.

• Create ad designs that strictly adhere to brand guidelines while also resonating with specific target audiences, ensuring consistent and compelling brand identity across all campaigns.

• Optimize designs for various platforms and ad formats, meticulously considering mobile-first and desktop user experiences to maximize ad performance metrics.

• Conduct thorough market research and stay abreast of emerging industry trends and design best practices to infuse fresh, effective elements into advertising creatives.

• Actively participate in brainstorming sessions, contributing creative ideas and strategic design input to elevate the overall impact and effectiveness of advertising initiatives.

• Collaborate closely with the marketing team to design and implement A/B tests for ad creatives, utilizing data insights to iterate on designs and measurably improve campaign performance.

• Process and enhance raw model photos according to client-specific standards, ensuring a polished and professional visual output.

• Translate promotional creatives across different languages and cultural contexts (DE/MX/UK/JA), maintaining design balance, harmony, and strategic message integrity.

• Manage a dynamic project workload simultaneously, ensuring the timely delivery of high-quality, impactful designs while handling ad hoc tasks as assigned by management.

📝 Enhancement Note: The responsibilities listed go beyond standard graphic design, incorporating elements of performance marketing, data analysis, and international market adaptation, which are critical in a revenue-focused operations environment. The explicit mention of "converting every click into cash" and "trackable online revenue" underscores the operational impact of this creative role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is often preferred for foundational design principles.

Experience: 2 to 4 years of proven experience as a Graphic Designer, with a strong emphasis on creating advertising and marketing materials for digital and print platforms.

Required Skills:

• Mastery of industry-standard graphic design software, including proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, or Canva.

• Demonstrated ability to develop innovative and engaging visual concepts for advertising campaigns.

• Strong understanding of visual hierarchy, typography, color theory, and layout principles specific to advertising effectiveness.

• Experience in photo processing, editing, and enhancement to meet client-specific quality standards.

• Ability to interpret campaign data and A/B testing results to inform and iterate on design decisions for improved performance.

• Familiarity with AI-powered design tools and their application in streamlining workflows, generating concepts, or enhancing imagery.

• Experience or comfort with localizing designs for international markets and working with multilingual typography.

• Excellent time-management skills, with a proven ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.

Preferred Skills:

• Experience working within a growth marketing agency or a performance-focused marketing team.

• Knowledge of user interface (UI) and user experience (UX) principles as they apply to ad design.

• Familiarity with various digital advertising platforms (e.g., Facebook Ads Manager, Google Ads) and their creative specifications.

• Basic understanding of marketing strategy and how design contributes to overall campaign success.

• Experience with motion graphics or video editing software for animated ads.

📝 Enhancement Note: The requirement for AI tool integration and analytical skills to interpret campaign data positions this role as more than just a creative contributor; it's an operations-aligned function focused on performance optimization. The emphasis on international market localization also points to a strategic, operations-driven approach to global campaigns.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 2-4 years of work, with a primary focus on advertising and marketing materials.

• Specific examples of digital ad creatives (social media ads, display banners, email campaigns) demonstrating understanding of platform optimization and engagement metrics.

• Demonstrations of print ad designs (if applicable) highlighting layout, typography, and brand consistency.

• Case studies or examples of photo processing and enhancement work, showcasing before-and-after transformations and adherence to standards.

• Visual examples of creative localization for international markets, illustrating adaptation for different languages and cultures.

Process Documentation:

• Ability to articulate the design process from brief to final delivery, including concept development, iteration, and finalization stages.

• Examples of how design decisions were informed by data, A/B testing results, or market research.

• Documentation or clear explanation of how brand guidelines were applied and maintained across various projects.

• If applicable, examples of how workflows were optimized using design tools or AI.

📝 Enhancement Note: The portfolio requirements are critical for this role, and candidates should prepare to demonstrate not just aesthetic skill but also strategic thinking, data-informed decision-making, and adaptability to international markets and new technologies like AI. This aligns with operations' focus on process, efficiency, and measurable outcomes.

💵 Compensation & Benefits

Salary Range: For a mid-level Ad Graphic Designer with 2-4 years of experience in the Philippines, the estimated salary range is approximately PHP 35,000 to PHP 60,000 per month, depending on specific skills, portfolio strength, and the exact scope of responsibilities. This estimate is based on industry benchmarks for creative roles in the Philippines, considering the remote nature of the position and the company's focus on high-impact growth marketing.

Benefits:

• Fully remote position, offering flexibility and work-life balance.

• Flexible working hours, allowing for adaptation to personal productivity peaks and global team collaboration.

• Opportunities for professional growth and development within a collaborative and innovative marketing agency.

• Exposure to international markets and diverse client projects, fostering a global perspective.

• A culture that values creativity, precision in execution, and a data-driven approach to achieving measurable results.

Working Hours: Full-time, with flexible working hours. The role is remote, allowing for potential overlap with global team members and client time zones as needed, but with an emphasis on personal productivity and task completion.

📝 Enhancement Note: Salary estimates are based on typical mid-level graphic designer compensation in the Philippines, adjusted for the remote work context and the specialized nature of ad design for performance marketing. The benefits highlight the company's commitment to flexibility and professional development, which are key attractors for operations-minded professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Growth Marketing Agency, specializing in crowdfunding and e-commerce success. STERRY operates in a competitive digital marketing landscape where rapid iteration, data analysis, and creative execution are paramount to client success.

Company Size: STERRY is likely a growing agency, indicated by its active hiring and focus on scaling client revenue. This suggests a dynamic, fast-paced environment where individual contributions have a significant impact.

Founded: While the founding date isn't specified, the company's track record of helping clients generate over $100 million in online revenue implies a mature, results-oriented operational history.

Team Structure:

• The Ad Graphic Designer will likely be part of a broader Marketing or Creative team, collaborating closely with campaign managers, ad specialists, copywriters, and potentially data analysts.

• Reporting likely goes up to a Creative Lead, Art Director, or Head of Marketing, who oversees campaign strategy and visual execution.

Methodology:

• Data-Driven Design: Campaigns are driven by performance data, requiring designers to interpret analytics and A/B test results to refine visuals.

• Agile Creative Execution: The agency likely employs agile methodologies for campaign development and iteration, demanding quick turnaround times and adaptability from designers.

• Client-Centric Optimization: The core methodology revolves around maximizing client revenue through optimized marketing and creative strategies.

Company Website: https://www.sterry.io/

📝 Enhancement Note: STERRY's focus on "rocket fuel" and "shattering limits" points to a high-energy, results-obsessed culture. For an operations professional, this means an environment that values efficiency, impact, and continuous improvement, with a strong emphasis on measurable outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Ad Graphic Designer. It requires a solid foundation in design principles and software, coupled with practical experience in advertising and a growing understanding of performance marketing metrics. It's a role that bridges creative execution with operational impact.

Reporting Structure: The Ad Graphic Designer will report to a manager within the creative or marketing department, likely overseeing campaign execution. Collaboration will extend across various teams, including advertising, client management, and potentially data analytics, requiring strong communication and stakeholder management skills.

Operations Impact: The primary impact of this role on operations is directly tied to revenue generation. High-performing ad creatives are crucial for driving traffic, conversions, and ultimately, client revenue. The designer's ability to translate data insights into effective visuals directly influences campaign ROI and client success metrics.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific ad platforms (e.g., Meta, Google Ads, TikTok) or creative formats (e.g., animated ads, video ads).

• Senior Designer/Art Director: Progress to a senior role, leading design projects, mentoring junior designers, and contributing to higher-level creative strategy.

• Performance Marketing Integration: Further enhance understanding of performance marketing principles, data analysis, and A/B testing to become a more strategic design partner.

• Client-Facing Roles: Transition into roles with more direct client interaction, leveraging design expertise to consult on creative strategy for client campaigns.

📝 Enhancement Note: The growth path for this role involves not just honing creative skills but also deepening an understanding of marketing operations and performance analytics. This is key for candidates looking for a career with tangible business impact and opportunities for advancement within a results-driven organization.

🌐 Work Environment

Office Type: Fully Remote. This means the "office" is wherever the employee is located, offering maximum flexibility.

Office Location(s): The company specifies "Remote" with a location requirement for the Philippines. This implies that while the work is remote, the candidate must be based in the Philippines, likely to comply with local labor laws and time zone considerations for team collaboration.

Workspace Context:

• Remote Autonomy: Employees are expected to manage their own workspace, ensuring a productive and professional environment conducive to creative work and focused analysis.

• Digital Collaboration Tools: Heavy reliance on digital tools for communication, project management, and file sharing (e.g., Slack, Asana, Google Workspace, cloud storage).

• Cross-Functional Interaction: Opportunities for interaction with a global team of marketing professionals, requiring effective virtual collaboration and communication skills.

Work Schedule: Full-time with flexible working hours. While core hours for team collaboration might exist, the emphasis is on task completion and performance, allowing for personal schedule management. This flexibility is a significant aspect of the remote work arrangement.

📝 Enhancement Note: The fully remote nature with a specific country requirement is a key operational detail. Candidates should be prepared for a self-managed work environment and effective virtual collaboration, which are hallmarks of modern operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Resume and portfolio review to assess experience, technical skills, and fit with creative requirements.

• Technical/Creative Interview: A discussion with a hiring manager or creative lead to delve into portfolio pieces, design process, problem-solving approaches, and familiarity with design software and AI tools.

• Practical Exercise/Case Study: Candidates may be asked to complete a design challenge or a take-home assignment to demonstrate their skills in creating ad visuals, localizing content, or interpreting a brief. This will likely focus on performance-oriented design.

• Team/Culture Fit Interview: A conversation to assess collaboration style, communication skills, adaptability to a fast-paced environment, and alignment with STERRY's results-driven culture.

• Final Interview: Potentially with a senior leader to discuss career aspirations and overall fit.

Portfolio Review Tips:

• Highlight Performance-Oriented Work: Showcase ad designs that demonstrably led to positive results (e.g., increased click-through rates, conversions). If direct metrics aren't available, articulate how the design was intended to achieve specific performance goals.

• Detail Your Process: Be prepared to walk through your design process for key portfolio pieces, explaining your strategic thinking, tool usage (including AI), and challenges overcome.

• Showcase Localization: Include examples of creative translation and localization, explaining the nuances and considerations made for different international markets.

• Emphasize Collaboration: If possible, provide context on how you collaborated with marketing teams or interpreted briefs for specific projects.

• Clean and Organized Presentation: Ensure your portfolio is easy to navigate and visually appealing, reflecting your design acumen.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge brief, identifying key objectives, target audience, and constraints.

• Strategic Design Thinking: Focus on how your design choices will drive performance and align with the client's business goals, not just aesthetics.

• Time Management: Practice completing design tasks within realistic timeframes, as often expected in agency environments.

• Presentation Readiness: Be prepared to present and justify your design choices clearly and concisely, articulating the strategic rationale behind them.

📝 Enhancement Note: The interview process and portfolio review for this role will heavily emphasize the link between creative output and business results. Candidates should prepare to discuss their design process through an operational lens, focusing on efficiency, data, and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, and layout. Proficiency in Photoshop, Illustrator, and InDesign is expected.

• Figma/Canva: These are mentioned as alternatives or complementary tools, indicating a modern, collaborative design workflow. Figma is particularly strong for UI/UX and collaborative design, while Canva offers ease of use for rapid ad creation.

Analytics & Reporting:

CRM & Automation:

• Not directly used by the designer, but understanding how ad creatives integrate into marketing automation platforms or CRM-driven campaigns can provide valuable context for design requests.

📝 Enhancement Note: While the core tools are design-specific, the mention of interpreting campaign data and using AI tools indicates a need for the designer to be tech-savvy and data-aware, aligning with operations' focus on integrated systems and performance metrics.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong focus on achieving measurable outcomes, particularly client revenue growth and campaign performance. Designs are expected to contribute directly to these results.

• Data-Driven Decision Making: Utilizing analytics, A/B testing, and market insights to inform and validate creative decisions.

• Efficiency and Speed: Thriving in a fast-paced environment where quick iteration and timely delivery are crucial for campaign success and client satisfaction.

• Innovation and Adaptability: Embracing new design tools (like AI), techniques, and marketing trends to stay ahead and deliver cutting-edge creatives.

• Collaboration and Communication: Working effectively within a team, sharing ideas, and providing constructive feedback to ensure cohesive and impactful campaigns.

Collaboration Style:

• Cross-functional Integration: Designers work hand-in-hand with marketing strategists, advertisers, and potentially client managers. This requires clear communication and a shared understanding of campaign goals.

• Feedback Loops: Openness to receiving and providing constructive feedback on designs to achieve optimal performance and brand alignment.

• Shared Ownership of Results: Team members share responsibility for campaign success, meaning designers are invested in the performance of their creations.

📝 Enhancement Note: The company's values are deeply intertwined with operational excellence – focusing on measurable results, data, efficiency, and continuous improvement, all of which are core tenets of revenue and marketing operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to produce visually appealing and innovative designs that also meet strict performance objectives and conversion goals.

• Rapid Iteration and Tight Deadlines: Working in a fast-paced agency environment requires the ability to quickly adapt designs based on new data, market shifts, or client feedback, often under tight deadlines.

• Global Market Nuances: Effectively localizing creatives for diverse international markets requires sensitivity to cultural differences, linguistic nuances, and local consumer behavior.

• Integrating AI Tools: Learning and effectively leveraging new AI design tools to enhance workflow and creative output while maintaining quality and originality.

Learning & Development Opportunities:

• Performance Marketing Expertise: Deepen understanding of A/B testing methodologies, conversion rate optimization (CRO), and key performance indicators (KPIs) relevant to digital advertising.

• Advanced Design Software & AI Tools: Access to training and opportunities to master new design software features and emerging AI-powered creative technologies.

• International Design Best Practices: Gaining experience and insights into design trends and consumer psychology across various global markets.

• Mentorship within the Agency: Opportunities to learn from senior designers, art directors, and marketing strategists within STERRY's collaborative environment.

📝 Enhancement Note: The challenges presented are typical of performance-oriented roles within operations and marketing, requiring adaptability, analytical thinking, and continuous learning. The growth opportunities focus on deepening both creative and operational skill sets.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an ad creative for a new crowdfunding campaign. How do you ensure it's both engaging and performance-driven?" (Focus on translating brief to concept, considering target audience, and incorporating performance metrics).

• "How have you used data or A/B testing results to inform or change your ad designs in the past?" (Prepare a specific example showcasing analytical thinking and design iteration).

• "Walk us through a project where you had to localize creatives for an international market. What were the key considerations and challenges?" (Highlight cultural sensitivity, linguistic adaptation, and problem-solving).

Company & Culture Questions:

• "What interests you about STERRY and our focus on crowdfunding and e-commerce success?" (Research STERRY's mission, client successes, and market position).

• "How do you handle tight deadlines and a high volume of design requests?" (Emphasize organizational skills, prioritization, and efficiency).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each key portfolio piece, explain the client's objective, your strategic approach, the tools you used (including AI where applicable), the challenges you faced, and the results achieved (or intended results if actual data is unavailable).

• Quantify Impact: Wherever possible, use numbers and data to demonstrate the effectiveness of your designs (e.g., "This ad series saw a 15% increase in CTR," or "The localization improved engagement by X% in the target market").

• Showcase Versatility: Highlight a range of work that demonstrates your ability across different platforms, formats, and international markets.

• Be Ready for Technical Deep Dives: Prepare to discuss the specific software features or design techniques you employed.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also a strategic, operations-minded approach to creative execution, emphasizing data, efficiency, and business impact.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link, ensuring all fields are completed accurately.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience in advertising design, performance marketing, and international localization. For your portfolio, curate your strongest advertising and marketing-related pieces, emphasizing those that demonstrate measurable results or strategic intent for performance.

• Resume Optimization: Clearly articulate your proficiency in Adobe Creative Suite, Figma/Canva, AI design tools, and any experience with A/B testing or data interpretation for design. Use keywords from the job description to ensure ATS compatibility.

• Interview Preparation: Practice articulating your design process through a strategic and operational lens. Be ready to discuss how your creative work directly contributes to client revenue and campaign success, using specific examples from your portfolio.

• Company Research: Thoroughly review STERRY's website, client case studies, and any available information on their growth marketing approach. Understand their mission and how your role contributes to their "rocket fuel" for client success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---