Ad Graphic Designer

📍 Job Overview

Job Title: Ad Graphic Designer

Company: STERRY

Location: Remote (Indonesia)

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: April 22, 2026

Experience Level: 2-5 Years

🚀 Role Summary

• Drive high-impact visual narratives for digital and print advertisements, focusing on crowdfunding and e-commerce success.

• Collaborate with marketing and advertising teams to translate strategic goals into engaging visual assets.

• Optimize designs for various platforms and ad formats, ensuring maximum ad performance and brand consistency.

• Utilize AI-powered design tools to enhance workflows, generate concepts, and improve imagery.

• Manage photo processing and localize promotional creatives for international markets, maintaining balance and harmony in designs.

📝 Enhancement Note: While the title is "Ad Graphic Designer," the description emphasizes "data-driven" aspects, collaboration with marketing teams, A/B testing, and optimizing for "ad performance." This suggests the role sits at the intersection of creative execution and marketing operations, requiring an understanding of how design choices impact campaign results. The emphasis on "Growth Marketing Agency" and "crowdfunding and e-commerce success" further contextualizes the role within a performance-oriented GTM function.

📈 Primary Responsibilities

• Develop innovative and engaging visual concepts for digital and print advertisements, including social media ads, display ads, email campaigns, and banners.

• Create ad designs that strictly adhere to brand guidelines and resonate with target audiences, ensuring a consistent and compelling brand identity across all campaigns.

• Optimize designs for various platforms and ad formats, considering both mobile and desktop users to maximize ad performance and user engagement.

• Conduct market research and stay abreast of industry trends to incorporate fresh, effective, and cutting-edge design elements into advertising materials.

• Collaborate with the marketing team to execute A/B testing on ad designs, leveraging data insights to iterate and continuously improve campaign performance and ROI.

• Manage multiple design projects simultaneously, ensuring timely delivery of high-quality creative assets within project deadlines.

• Perform meticulous photo processing, including editing and enhancing raw model photos according to client-specific standards and brand aesthetics.

• Translate promotional creatives across different languages and markets (DE/MX/UK/JA), maintaining visual balance, harmony, and brand integrity in localized designs.

• Contribute creative ideas and actively participate in brainstorming sessions to enhance the overall impact and effectiveness of advertising efforts.

• Perform ad hoc design tasks and support as assigned by management, demonstrating flexibility and a proactive approach in a dynamic environment.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and performance-driven design. The inclusion of "A/B test ad designs" and "use data insights to iterate and improve campaign performance" directly links design output to operational metrics, a hallmark of a GTM-focused operations role. "Photo Processing" and "Creatives translation" point to specific operational workflows within the creative process.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual communication, and digital media is expected. A Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is advantageous.

Experience: 2 to 4 years of proven experience as a Graphic Designer, with a significant emphasis on creating advertising and marketing materials for digital platforms.

Required Skills:

• Mastery of industry-standard graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and/or Canva.

• Proven ability to develop innovative and engaging visual concepts for digital advertising campaigns.

• Strong understanding of visual hierarchy, typography, color theory, and layout principles applied to advertising.

• Experience in photo editing and retouching, specifically for enhancing model photos and product imagery.

• Ability to interpret campaign data and translate insights into actionable design improvements for A/B testing and optimization.

• Familiarity with using AI-powered design tools (e.g., Midjourney, Adobe Sensei features) to streamline workflows, generate concepts, or enhance imagery.

• Experience or comfort with localizing designs for international markets, understanding cultural nuances and working with multilingual typography.

• Excellent time-management skills with the ability to manage multiple projects and meet tight deadlines in a fast-paced environment.

Preferred Skills:

• Experience working within a Growth Marketing Agency or a performance-focused marketing team.

• Knowledge of e-commerce and crowdfunding platform design best practices.

• Familiarity with UX/UI principles as they apply to ad design and conversion optimization.

• Experience with animation or motion graphics for digital ads.

• Basic understanding of HTML/CSS for ad implementation.

• Portfolio showcasing a diverse range of successful advertising campaigns.

📝 Enhancement Note: The required skills emphasize technical proficiency in design tools, creative conceptualization, and a crucial analytical mindset for data-driven design. The "AI Tool Integration" and "Global Perspective" requirements are particularly modern and relevant to current operations trends. The distinction between required and preferred skills helps candidates prioritize their development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong collection of advertising and marketing materials, with a clear emphasis on performance-driven digital ads.

• Specific examples of social media ad campaigns (e.g., Facebook, Instagram, TikTok) demonstrating creative execution and effectiveness.

• Case studies or examples of display ads, banner ads, and email campaign visuals that highlight successful design strategies.

• Visualizations of how designs were optimized based on A/B testing results or campaign performance data.

• Examples of creative translations or localized designs for different international markets, showcasing adaptability and cultural sensitivity.

Process Documentation:

• Showcase examples of how design processes were managed, from initial concept to final asset delivery, within a team environment.

• Illustrate how design decisions were informed by campaign objectives, target audience profiles, and performance metrics.

• Demonstrate understanding of workflow optimization, especially when integrating AI tools or managing localization efforts.

• Present how brand consistency was maintained across diverse campaigns and platforms through established design protocols.

📝 Enhancement Note: For a creative role with operational implications, a portfolio is paramount. The emphasis here is on showcasing not just aesthetic quality but also strategic thinking, data utilization, and process management in design execution. This aligns with how operations professionals are expected to demonstrate their impact.

💵 Compensation & Benefits

Salary Range: Based on the company's remote nature, global reach, and the required 2-4 years of experience, an estimated annual salary range for an Ad Graphic Designer in Indonesia could be IDR 120,000,000 - IDR 240,000,000 (approximately $7,500 - $15,000 USD). This range is an estimate and can vary based on specific skill sets, portfolio strength, and negotiation.

Benefits:

• Fully remote position, offering flexibility and work-life balance.

• Flexible working hours, allowing for adaptation to personal productivity peaks and global team collaboration.

• Opportunities for professional growth and development within a collaborative and innovative team environment.

• Exposure to high-impact projects for major international markets, contributing to global success stories.

• A culture that values creativity, precision, and measurable results, fostering a performance-oriented work environment.

Working Hours: Full-time position, with flexible working hours. A standard 40-hour work week is implied, but the company emphasizes flexibility, likely accommodating different time zones and individual preferences for optimal productivity.

📝 Enhancement Note: Salary estimation for a remote role based in Indonesia requires considering local cost of living and the company's global operational standards. The provided range is a benchmark. The benefits highlight key advantages of remote work and growth potential relevant to operations-minded individuals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Growth Marketing Agency, specializing in Crowdfunding and E-commerce. STERRY operates in a highly competitive digital marketing landscape, focusing on driving measurable revenue for clients. This implies a fast-paced, results-oriented, and data-informed environment.

Company Size: Specific size not provided, but the need for dedicated roles like an Ad Graphic Designer suggests a growing team with specialized functions. The mention of "clients" and "international markets" implies a significant client base and operational scope.

Founded: Founded with a mission to be "rocket fuel for crowdfunding and e-commerce success." This foundational purpose indicates a forward-thinking, ambitious, and client-centric approach.

Team Structure:

• The Ad Graphic Designer will likely be part of a broader marketing or creative team, collaborating closely with advertising strategists, campaign managers, and potentially performance analysts.

• Reporting structure is likely to be to a Creative Lead, Marketing Manager, or Head of Marketing, depending on the team's size and organization.

Methodology:

• Data analysis and insights are central to STERRY's approach, as evidenced by the "$100 million in trackable online revenue" and the requirement for data-driven design.

• Workflow planning and optimization are crucial for managing multiple client projects and international campaigns efficiently.

• Automation and efficiency practices are likely employed to scale operations and maintain competitive turnaround times.

Company Website: https://www.sterry.io/

📝 Enhancement Note: The company context highlights a performance-driven culture focused on tangible results. For an operations professional, understanding this context means recognizing the importance of ROI, efficiency, and data in every aspect of their work, including creative output.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with 2-4 years of experience, focusing on specialized creative execution within a marketing operations framework. It offers a pathway to becoming a senior designer or specializing further in performance creative.

Reporting Structure: Typically reports to a Creative Director, Marketing Manager, or Operations Lead, with direct collaboration with campaign managers and strategists. This structure allows for guidance while providing autonomy in design execution.

Operations Impact: The Ad Graphic Designer's work directly impacts campaign performance by creating visuals that drive engagement, conversion rates, and ultimately, revenue. Their ability to translate data into effective creative assets is a direct contributor to the agency's success and client ROI.

Growth Opportunities:

• Operations Skill Advancement: Develop expertise in performance creative, A/B testing design methodologies, and data-driven design principles.

• Specialization: Potential to specialize in specific ad platforms (e.g., social media, video ads) or industries (e.g., crowdfunding tech, e-commerce consumer goods).

• Leadership Potential: As experience grows, opportunities may arise to mentor junior designers, lead creative projects, or contribute to defining design operations processes within the agency.

• Industry Exposure: Gain extensive experience working with diverse international clients and learning best practices in global growth marketing.

📝 Enhancement Note: This section frames the creative role within an operations and growth context, highlighting how design contributes to business objectives and offering clear paths for career progression that leverage operational skills like data analysis and process improvement.

🌐 Work Environment

Office Type: Fully remote. This indicates a distributed team, relying heavily on digital communication and collaboration tools.

Office Location(s): While the company is based in Indonesia (implied by countries_derived), the role is remote and open to candidates globally, with a specific mention of Indonesia in the derived locations. The application process likely targets individuals within accessible time zones for team collaboration.

Workspace Context:

• Collaboration is primarily digital, utilizing platforms like Slack, Zoom, project management tools, and shared cloud storage.

• Access to design software (Adobe Creative Suite, Figma, Canva) is essential, with the company likely providing licenses or expecting BYOL (Bring Your Own License) with reimbursement.

• Opportunities for team interaction will be through virtual meetings, brainstorming sessions, and asynchronous communication channels.

Work Schedule: Full-time with flexible working hours. This allows for a good work-life balance and accommodates different time zones, but requires strong self-discipline and time management to ensure responsiveness and project completion.

📝 Enhancement Note: The remote nature of the work environment is a key aspect. For operations roles, this means a strong emphasis on communication protocols, asynchronous workflows, and proficiency with remote collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume, cover letter, and portfolio to assess qualifications and creative fit.

• Portfolio Review & Technical Assessment: A dedicated session to walk through the candidate's portfolio, discuss specific project details, design choices, and how they drove performance. This may include a practical design challenge.

• Skills & Cultural Fit Interview: Discussion with hiring managers or team leads to assess technical skills (e.g., software proficiency, AI tool usage), problem-solving abilities, understanding of marketing objectives, and cultural alignment with STERRY's data-driven, results-oriented ethos.

• Final Interview: Possibly with senior leadership to discuss career aspirations and finalize the offer.

Portfolio Review Tips:

• Highlight Performance: Clearly articulate the objective of each ad, the target audience, the design strategy, and – most importantly – the results achieved (e.g., increased CTR, conversion rate, engagement). Quantify impact wherever possible.

• Showcase Process: Include examples of your process, such as initial sketches, mood boards, A/B test variations, and how you incorporated feedback or data.

• Demonstrate Versatility: Include a range of ad types (social, display, email) and ideally, examples of localized creatives.

• AI Integration Examples: If possible, showcase how AI tools were used to enhance efficiency or creativity in a specific project.

• Conciseness and Clarity: Present your best work clearly and concisely. Be prepared to talk through each piece with enthusiasm and data.

Challenge Preparation:

• Be ready for a design task that simulates real-world campaign needs. This might involve creating a set of ads for a new product launch or optimizing existing creative based on provided data.

• Practice articulating your design rationale and how it aligns with business goals and performance metrics.

• Prepare to discuss your experience with A/B testing and how you use data to inform your design decisions.

• Be ready to discuss your workflow for managing multiple projects and collaborating with non-designers.

📝 Enhancement Note: The application process emphasizes a strong portfolio that demonstrates not just creative skill but also an understanding of marketing objectives and performance metrics. The "challenge preparation" section is crucial for operations-focused roles where problem-solving and strategic thinking are tested.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop for image manipulation and retouching, Illustrator for vector graphics and logos, and InDesign for layout.

• Figma: Increasingly popular for UI/UX design and collaborative workflows, potentially used for ad mockups and prototyping.

• Canva: A user-friendly platform for quick design creation, especially for social media graphics and less complex ad formats.

Analytics & Reporting:

CRM & Automation:

AI & Emerging Tools:

• AI-Powered Design Tools: Familiarity with tools that can assist in concept generation, image enhancement, or workflow automation (e.g., Adobe Sensei features, Midjourney, DALL-E, generative fill within Photoshop).

📝 Enhancement Note: This section highlights the core creative software but also emphasizes the growing importance of AI tools and the need for designers to understand performance data, bridging the gap between creative and operational functions.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Every design choice should be justifiable by data or aimed at generating testable hypotheses for performance improvement.

• Results-Oriented: The primary value is driving measurable client success, whether through increased clicks, conversions, or revenue.

• Efficiency & Agility: The ability to produce high-quality work quickly and adapt to changing campaign needs and market trends is paramount.

• Collaboration & Communication: Open communication and teamwork are essential for aligning creative output with strategic goals and client expectations.

• Innovation & Creativity: While data-driven, the team also values fresh ideas and pushing creative boundaries to stand out in crowded digital spaces.

Collaboration Style:

• Cross-Functional Integration: Designers work hand-in-hand with marketing strategists, account managers, and performance analysts, fostering a collaborative environment where design is an integral part of the campaign strategy, not an afterthought.

• Feedback Exchange: A culture of constructive feedback is vital, with designers sharing work early and often, and being receptive to input from various stakeholders.

• Knowledge Sharing: Encouraging the sharing of design trends, tool tips, and performance insights to collectively elevate the team's capabilities.

📝 Enhancement Note: The culture and values described are highly aligned with operations principles: data-centricity, efficiency, measurable outcomes, and collaborative problem-solving. This is a key indicator for candidates looking for roles where their operational mindset can thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Metrics: The core challenge is to create visually appealing designs that also meet strict performance targets and A/B testing requirements.

• Rapidly Evolving Digital Landscape: Keeping pace with new ad platforms, design trends, AI advancements, and algorithm changes requires continuous learning.

• International Localization Nuances: Adapting designs to diverse cultural contexts and languages while maintaining brand integrity can be complex.

• Managing High Volume of Ad Hoc Requests: In a dynamic agency environment, prioritizing and efficiently handling numerous urgent design requests requires strong organizational skills.

Learning & Development Opportunities:

• Performance Creative Specialization: Deepen expertise in designing for conversion, engagement, and ROI, becoming a go-to expert in performance-driven visuals.

• AI Tool Mastery: Become proficient in leveraging AI for design ideation, asset generation, and workflow automation, staying at the forefront of creative technology.

• Cross-Functional Learning: Gain insights into marketing strategy, campaign management, and data analysis by working closely with other departments.

• International Market Exposure: Develop a nuanced understanding of global consumer behavior and design preferences across different regions.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare and demonstrates foresight. The growth opportunities are framed in terms of developing specialized skills directly relevant to modern marketing operations and creative leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you created an ad that significantly outperformed expectations. What was your design process, and what metrics did you focus on?" (Preparation: Prepare a case study focusing on measurable results, detailing your strategic approach to design.)

• "How do you balance brand consistency with the need to create fresh, engaging creatives for A/B testing?" (Preparation: Discuss your methodology for establishing brand guidelines and then creatively deviating for testing purposes, providing examples.)

Company & Culture Questions:

• "STERRY is a data-driven growth marketing agency. How does this inform your approach to graphic design?" (Preparation: Emphasize your understanding of how design impacts metrics like CTR, conversion rates, and ROI. Discuss your experience with A/B testing.)

• "Describe your experience working in a remote, collaborative environment. What tools and strategies do you use to stay connected and productive?" (Preparation: Highlight your proficiency with remote collaboration tools and your self-management skills.)

Portfolio Presentation Strategy:

• Storytelling: For each piece in your portfolio, tell a story: the client's goal, the challenge, your creative solution, and the quantifiable results.

• Focus on Impact: Prioritize examples that clearly demonstrate how your design contributed to business objectives and revenue.

• Visual Clarity: Ensure your presentation is clean, professional, and visually appealing, mirroring the quality of work you produce.

• Interactive Discussion: Be prepared for in-depth questions about your design decisions, your process, and your ability to adapt based on feedback or data.

📝 Enhancement Note: These interview questions are designed to probe the candidate's understanding of performance marketing, data utilization, and operational efficiency within a creative context, essential for this role.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the provided link on STERRY's career portal.

• Resume Optimization: Tailor your resume to highlight experience in digital advertising, performance creative, A/B testing, and proficiency in Adobe Creative Suite, Figma, or Canva. Quantify achievements wherever possible.

• Portfolio Customization: Curate your portfolio to prominently feature your best advertising design work, with clear examples of successful campaigns, A/B test variations, and ideally, results data. Include examples of photo editing and localization if applicable.

• Cover Letter Crafting: Write a compelling cover letter that addresses your understanding of STERRY's mission as a Growth Marketing Agency and how your skills in data-driven design and creative execution can contribute to client success and revenue growth.

• Company Research: Familiarize yourself with STERRY's website, client successes, and any available information on their company culture and values to demonstrate genuine interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.