Figma for Impactful Product Demos: A Guide

Jun 13, 2023Eugenia Sorgetti

In the ever-evolving landscape of digital products, captivating product demos have become a cornerstone of user engagement and success. Figma, an interface design application, presents an impressive platform that is revolutionizing the way product demos are delivered. By seamlessly integrating features like interactive prototyping and real-time collaboration, Figma has transformed the product demo from a passive presentation to an engaging and interactive experience. In this blog post, we’ll delve into how you can harness the power of Figma to deliver immersive product demos that keep your audience engaged, incorporate real-time feedback, and ultimately drive product success.

Understanding Figma's Key Features

Figma offers a plethora of features that are indispensable when it comes to crafting compelling product demos. These features elevate Figma from a simple design tool to an all-in-one platform for product demos and design collaboration.

Real-Time Collaboration

Figma stands out in its ability to support real-time collaboration. This feature allows multiple team members to work simultaneously on the same design project, enabling efficient co-designing and real-time feedback during demos.


Figma's prototyping features bring static designs to life. With simple drag-and-drop actions, you can create clickable prototypes that mimic the real product. This allows for immersive demos that provide a near-real experience to your audience.

Vector Editing

The vector editing capabilities in Figma facilitate precise and high-fidelity designs. This precision is crucial in creating detailed and realistic demos that accurately represent your product.

Design Systems

Design Systems in Figma

Figma's design system feature provides a centralized place for storing and managing your design components. This streamlines the design process and ensures consistency throughout your product demo.


FigJam, an online whiteboard by Figma, complements the demo process by fostering brainstorming, idea mapping, and feedback collection. It provides an interactive space where stakeholders can contribute ideas during the demo process, making the experience more collaborative.

By capitalizing on these features, product managers, designers, and developers can create and deliver product demos that not only showcase the product but also engage the audience in the creative process. In the following sections, we'll delve deeper into how to use these features effectively for your product demos.

Related: 4 Creative Ways to Use FigJam for Visual Brainstorming

How to Create Interactive Prototypes in Figma

Interactive prototypes are the heart of any product demo, providing a realistic preview of how the final product will look and function. Figma's prototyping feature allows designers to convert static designs into interactive prototypes with just a few clicks.

To create an interactive prototype:

  1. Design your frames: Begin by designing the various screens (or frames) of your product in Figma.
  2. Create interactive elements: Once your frames are ready, select the elements that you want to make interactive.
  3. Define interactions: Use the prototyping tab to define how each element should behave when interacted with, setting up the actions like click, hover, or drag.
  4. Link frames: You can then link different frames to define the flow of the prototype.
  5. Test and refine: Finally, test your prototype using the 'Present' mode and refine based on the results.

By following these steps, you can create interactive prototypes that provide a tangible experience of your product, making your demos much more effective.

Figma prototyping


Using Figma for Live Product Demos

Live product demos are a powerful way to engage your audience, allowing you to showcase your product and gather real-time feedback. Figma's collaborative feature elevates the traditional demo experience, making it more interactive and engaging.

Here's how you can leverage Figma for live product demos:

  1. Prepare your prototype: Ensure that your interactive prototype is ready and thoroughly tested.
  2. Invite participants: Invite stakeholders to the Figma file. They can join in from their respective devices, irrespective of their geographical location.
  3. Start the demo: Begin by walking your audience through the prototype, explaining the various features and how they function.
  4. Engage in real-time: Encourage participants to explore the prototype, give real-time feedback, and ask questions.
  5. Record feedback: Utilize Figma's commenting feature to record and address feedback immediately.

By using Figma for live product demos, you can turn your presentations into a collaborative session where your audience feels heard and engaged.

Integration of Figma with other tools

While Figma itself is a comprehensive tool for design and product demos, its true power lies in its ability to integrate seamlessly with various other tools. This can significantly enhance your workflow and improve the quality of your product demos.

Conclusion & Additional Resources

We hope this blog post has helped you understand the incredible potential of leveraging Figma for product demos. By effectively using Figma's unique features and integrating it with other tools, you can deliver engaging, interactive, and insightful product demos that truly resonate with your audience.

To further enhance your knowledge, we recommend these additional resources:

  1. "Figma Prototype: What is it and why use it for design?"
  2. "Top-Quality Guide On Figma Prototyping"
  3. "5 Best Practices for Designing in Figma"
  4. "Combining Figma With Other Tools For a Higher-Quality Design"
  5. "The Figma Complete Guide: Useful Tools, Prototyping and Good Practices"

We invite you to explore these resources, harness the power of Figma, and revolutionize your product demos. Happy designing!

Eugenia Sorgetti

Eugenia Sorgetti

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