Webflow & Visual Specialist (all genders)

📍 Job Overview

Job Title: Webflow & Visual Specialist

Company: Lio

Location: Munich, Bavaria, Germany

Job Type: Full-Time

Category: Marketing Operations / GTM Operations / Brand Operations

Date Posted: 2026-08-07

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Website Development & Optimization: Spearhead the continuous building, launching, and improvement of Lio's primary website using Webflow or Framer, ensuring a dynamic and engaging digital presence.

• Cross-Functional Collaboration: Partner closely with the Founding Brand Operator, CEO, and Go-To-Market (GTM) teams to translate strategic concepts and Figma designs into high-fidelity, responsive web experiences.

• Visual Asset Creation: Develop and produce compelling visual assets for the website, social media, marketing campaigns, and events, maintaining brand consistency across all touchpoints.

• Digital Experience Enhancement: Focus on creating polished, user-friendly web interfaces with responsive layouts, intricate interactions, and captivating animations that elevate Lio's online brand perception.

📝 Enhancement Note: While the title is "Webflow & Visual Specialist," the responsibilities clearly indicate a strong GTM and Brand Operations focus. The role bridges technical web development with strategic brand representation, making it crucial for operations professionals to understand the impact on lead generation and brand perception. The emphasis on translating complex AI concepts into simple digital experiences highlights the need for strong communication and simplification skills within an operations context.

📈 Primary Responsibilities

• Design, build, and continuously iterate on Lio's website using Webflow or Framer, ensuring optimal performance and user experience.

• Collaborate with the Founding Brand Operator, CEO, and GTM team to transform conceptual ideas and Figma mockups into polished, production-ready web pages and experiences.

• Develop new landing pages, campaign-specific pages, and other critical web assets from initial concept through to successful launch.

• Implement responsive design principles, advanced interactions, and animations to ensure a seamless and professional website experience across all devices.

• Maintain and enhance the website's structural integrity, component library, and overall visual consistency as the platform scales.

• Translate complex concepts related to AI and enterprise technology into clear, engaging, and accessible digital content for a diverse audience.

• Create a wide range of visual assets, including graphics, illustrations, and animations, for website content, social media posts, marketing campaigns, and event collateral.

• Actively research and experiment with emerging web tools, interactive technologies, and design trends to consistently elevate Lio's digital footprint and brand identity.

📝 Enhancement Note: The responsibilities clearly outline a hands-on approach to website management and visual content creation, directly supporting GTM initiatives. The emphasis on translating complex AI concepts into simple digital experiences is a key operational challenge that requires a blend of technical skill and strategic communication.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical skills and experience in web development and visual design is paramount. Equivalent practical experience will be highly valued.

Experience: Proven experience in building and shipping websites, with a preference for candidates possessing 2-5 years of relevant professional, freelance, or significant personal project experience.

Required Skills:

• Webflow or Framer Proficiency: High level of comfort and demonstrated ability in building and deploying websites using either Webflow or Framer.

• Figma Expertise: Proficient in translating Figma designs into responsive, production-ready web pages, understanding design systems and component-based workflows.

• Responsive Design Principles: Deep understanding of creating layouts that adapt seamlessly across various devices (desktops, tablets, mobile).

• Interaction & Animation Design: Ability to implement engaging interactions and animations to enhance user experience and visual appeal.

• Visual Design Acumen: A strong eye for typography, layout, spacing, composition, and overall aesthetic quality.

• Problem-Solving: Aptitude for taking rough ideas or designs and developing them into polished, functional live experiences.

• Creative & Technical Aptitude: Enjoyment and skill in both the creative and technical aspects of web development.

• Detail-Oriented: A keen focus on details and a proactive approach to problem-solving to ensure high-quality execution.

• Adaptability & Learning Agility: Ability to quickly learn new tools and technologies and a willingness to experiment.

• Collaboration Skills: Comfortable working in a fast-paced environment and collaborating effectively with cross-functional teams.

Preferred Skills:

• Motion Design: Experience with advanced motion design techniques and tools for creating dynamic web animations.

• Front-End Development Fundamentals: Basic knowledge of HTML, CSS, and JavaScript to understand underlying web technologies and potentially implement custom code.

• Custom Code Integration: Experience with integrating custom code or third-party integrations within Webflow or Framer environments.

📝 Enhancement Note: The "Your experience can come from professional, freelance, or personal projects" statement is a significant indicator that Lio values demonstrable skills and a strong portfolio over formal educational background or years of specific corporate experience. This allows candidates with robust personal projects to be competitive.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow/Framer Project Showcase: A dedicated section highlighting 2-3 key projects built with Webflow or Framer, demonstrating complexity, responsiveness, and interactive elements.

• Design-to-Web Translation: Case studies or examples showing the progression from Figma designs to the final live website, illustrating your ability to execute design visions accurately.

• Visual Asset Integration: Examples of how you’ve created and integrated visual assets (graphics, animations) into web projects, showcasing your broader visual design capabilities.

• Performance & Responsiveness Metrics: If possible, include data or explanations on how your designs contributed to improved website performance, user engagement, or responsiveness.

Process Documentation:

• Workflow Design: Evidence of how you approach website development projects, from initial concept and wireframing to final build and launch.

• Component Management: Demonstrated understanding of creating and managing reusable components within Webflow/Framer for efficiency and consistency.

• Performance Analysis: Examples of how you've tested and optimized websites for speed, mobile responsiveness, and overall user experience.

📝 Enhancement Note: For a role like this, the portfolio is the primary evaluation tool. It needs to clearly demonstrate not just aesthetic skill but also technical proficiency in Webflow/Framer and the ability to translate abstract requirements into tangible, high-quality digital assets. The emphasis on "turning ideas into things that actually go live" means the portfolio should showcase live, functional websites.

💵 Compensation & Benefits

Salary Range: Based on the role's mid-level experience requirement (2-5 years), location in Munich, Germany, and the specialized nature of Webflow/Framer development with visual design skills, a competitive annual gross salary range would be approximately €48,000 - €65,000. This estimate accounts for Munich's cost of living and typical compensation for similar roles in the German tech market.

Benefits:

• Direct Impact: Opportunity to see your work go live quickly and make a visible impact on Lio's online presence.

• Experimentation & Learning: Room to experiment with new tools, technologies, and ideas, fostering continuous skill development.

• Close Collaboration: Work directly with Lio's Founding Brand Operator, CEO, and GTM team, gaining exposure to strategic decision-making.

• Career Growth: Potential to develop skills within a fast-growing AI company, with opportunities for advancement as the brand expands.

• Standard German Benefits: (Assumed, as not specified) Likely includes statutory health insurance, pension contributions, paid time off (Urlaub), and potentially other company-specific perks.

Working Hours: Full-time employment is specified, typically equating to 38-40 hours per week in Germany. The description implies a dynamic environment where flexibility might be appreciated, but a standard full-time commitment is expected.

📝 Enhancement Note: The salary range is an estimation based on market data for Munich, Germany, for a mid-level Webflow/Framer developer with design skills. Actual compensation may vary based on the candidate's specific experience, portfolio strength, and negotiation. The benefits section infers standard German employment practices and highlights the unique growth and impact opportunities mentioned in the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI) / Enterprise Technology. Lio is positioned to build a category-defining AI company, suggesting a focus on innovation, cutting-edge technology, and potentially B2B solutions.

Company Size: Early-stage startup. The mention of "Founding Brand Operator," "CEO," and working "from the ground up" indicates a small, agile, and highly collaborative team. This size means individuals often wear multiple hats and have significant influence.

Founded: Lio is a relatively new company (implied by "from the ground up"). This suggests a culture that is likely fast-paced, ambitious, and adaptable, with a strong emphasis on execution and rapid iteration.

Team Structure:

• Core GTM & Brand Team: You will work closely with the Founding Brand Operator, CEO, and the broader GTM team. This suggests a flat hierarchy where direct collaboration with leadership is common.

• Cross-Functional Integration: The role is inherently cross-functional, requiring close interaction with marketing, sales (GTM), and executive leadership.

• Agile Environment: Expect a dynamic structure where roles can evolve, and team members are expected to contribute across various areas as needed to achieve company goals.

Methodology:

• Execution-Focused: Emphasis on "turning ideas into things that actually go live" and "shipping experiences." This points to a bias for action and rapid deployment.

• Iterative Improvement: The role involves "continuously improve Lio's website," suggesting a process of ongoing refinement based on feedback and performance data.

• Design-Centric: Strong emphasis on visual design, user experience, and translating complex ideas into simple, engaging digital formats.

Company Website: https://www.lio.ai/

📝 Enhancement Note: The company context highlights that Lio is an early-stage startup in the AI space. This means the culture will likely be very hands-on, with a strong emphasis on impact and rapid development. Operations professionals in such an environment must be adaptable and comfortable with ambiguity, while also being highly execution-oriented.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialist position within the GTM/Brand Operations function. It's ideal for someone who enjoys deep work in a specific area (web development and visual design) but within a broader operational context. It offers a chance to build foundational digital infrastructure for a growing AI company.

Reporting Structure: You will report directly to or work very closely with the Founding Brand Operator and/or CEO, indicating a high level of visibility and direct mentorship opportunities.

Operations Impact: The specialist's work directly influences Lio's external brand perception, lead generation capabilities through website engagement, and the overall effectiveness of GTM campaigns. Success in this role directly contributes to the company's ability to attract customers and investors.

Growth Opportunities:

• Deepening Specialization: Become the go-to expert for Lio's digital presence, mastering Webflow/Framer and visual design within the AI industry.

• Expanding Operational Scope: As Lio grows, opportunities may arise to manage broader digital marketing operations, integrate new MarTech tools, or lead small projects.

• Leadership Potential: With proven impact and growth, potential to move into a lead role for digital brand experiences or even a Head of Brand Operations position as the company scales.

• Skill Diversification: Opportunity to gain exposure to AI industry nuances, enterprise technology marketing, and strategic GTM planning through close collaboration with leadership.

📝 Enhancement Note: This role offers significant growth potential for someone who excels in their specialization and can demonstrate strategic thinking. The "early-stage startup" environment is fertile ground for individuals looking to expand their responsibilities and career trajectory rapidly.

🌐 Work Environment

Office Type: On-site in Munich, Germany. This suggests a traditional office setup designed for in-person collaboration and team cohesion.

Office Location(s): Munich, Bavaria, Germany. This is a major European hub for technology and innovation, offering a vibrant professional ecosystem. Specific office details (e.g., amenities, transport links) would be provided during the interview process.

Workspace Context:

• Collaborative Hub: The office environment likely fosters direct interaction, brainstorming, and real-time feedback sessions with the Founding Brand Operator, CEO, and GTM team.

• Tool Accessibility: Expect access to necessary design and development tools, including high-performance workstations and relevant software licenses.

• Team Synergy: Opportunities for spontaneous discussions, knowledge sharing, and team-building activities that are characteristic of on-site startup environments.

Work Schedule: The role is full-time, implying a standard workweek. However, startup environments often value flexibility and output over strict adherence to hours, especially when deadlines are critical for launches.

📝 Enhancement Note: The on-site requirement for a Munich-based role is common for startups aiming to foster strong team dynamics and rapid communication. For operations roles, this often translates to more efficient problem-solving and a clearer understanding of team workflows.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and, most critically, your portfolio. Be prepared to highlight specific projects relevant to Webflow/Framer development and visual design.

• Portfolio Deep Dive: A session with the Founding Brand Operator or CEO to walk through your portfolio. Focus on explaining your process, design choices, technical implementation (especially in Webflow/Framer), and the impact of your work.

• Skills Assessment/Challenge: You may be given a small design or Webflow/Framer challenge to assess your practical skills, problem-solving approach, and ability to translate requirements into a functional output.

• Cultural Fit & Vision Alignment: Discussions to gauge your understanding of Lio's mission, your enthusiasm for AI and enterprise technology, and how you see yourself contributing to a fast-paced startup environment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize those showcasing Webflow/Framer expertise, responsive design, and strong visual execution.

• Tell a Story: For each project, clearly articulate the problem, your approach, the tools used (especially Webflow/Framer and Figma), your specific contributions, and the outcome or impact. Use visuals effectively.

• Demonstrate Process: Showcase your workflow from concept to completion. This includes wireframes, design iterations, and the final live product.

• Highlight Technical Nuances: For Webflow/Framer projects, briefly explain any complex interactions, custom code, or integrations you implemented.

• Be Ready to Discuss: Prepare to answer questions about your design decisions, technical challenges, and how you ensure a high-quality, polished end product.

Challenge Preparation:

• Webflow/Framer Fundamentals: Refresh your knowledge of core Webflow/Framer features, responsive design settings, and common interaction patterns.

• Figma to Webflow: Practice translating simple Figma mockups into responsive Webflow pages, focusing on accuracy and efficiency.

• Problem-Solving Scenarios: Think about how you would approach common web design challenges (e.g., optimizing a slow-loading page, creating a specific interactive element, ensuring brand consistency).

📝 Enhancement Note: The emphasis on a portfolio review and potential practical challenge underscores that Lio prioritizes demonstrable skills over traditional interview formats. Candidates should prepare to showcase their work extensively and articulate their technical and design processes clearly.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow/Framer: The core platform for website building. Proficiency in one or both is essential.

• Figma: The primary tool for design and prototyping. Ability to interpret and work with Figma files is critical.

• Adobe Creative Suite (Photoshop, Illustrator): Likely used for asset creation, image editing, and graphic design.

• Motion Design Tools (e.g., After Effects, Lottie): Preferred for creating advanced web animations.

Analytics & Reporting:

• Google Analytics: Expected for tracking website traffic, user behavior, and campaign performance.

• Webflow/Framer Analytics: Understanding built-in analytics features for website performance monitoring.

CRM & Automation:

• CRM (e.g., HubSpot, Salesforce): While not directly managed, understanding how website forms and lead capture integrate with the company's CRM is beneficial for GTM alignment.

• Marketing Automation Tools: Awareness of how website content and user journeys tie into broader marketing automation strategies.

📝 Enhancement Note: The technology stack is heavily focused on design and front-end web development tools. For an operations role, understanding how these tools integrate with GTM and marketing automation platforms is key to maximizing their effectiveness.

👥 Team Culture & Values

Operations Values:

• Execution Excellence: A strong bias for action and a commitment to shipping high-quality work efficiently.

• Visual Polish: A dedication to creating polished, professional, and aesthetically pleasing digital experiences.

• Simplicity & Clarity: The ability to distill complex ideas (like AI) into easily understandable and engaging digital content.

• Continuous Improvement: A mindset of ongoing learning, experimentation, and iteration to enhance digital presence.

• Collaboration & Communication: Openness to working closely with diverse teams and leadership, valuing clear and direct communication.

Collaboration Style:

• Direct & Hands-On: Expect close collaboration with leadership and GTM teams, involving frequent feedback loops and joint problem-solving.

• Agile & Iterative: The team likely embraces agile methodologies, with quick cycles of design, development, testing, and deployment.

• Cross-Functional Synergy: The role requires seamless integration with brand, marketing, and executive functions to ensure consistent messaging and brand representation.

📝 Enhancement Note: Lio's culture appears to be deeply rooted in execution and a commitment to quality, especially in its digital presence. Operations professionals who thrive in fast-paced, collaborative environments where their direct contributions are highly visible will find this appealing.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Concepts: Effectively communicating sophisticated AI and enterprise technology concepts through visual design and web experiences will be an ongoing challenge.

• Rapid Iteration in a Startup: Balancing the need for speed and frequent launches with maintaining high standards of design and technical quality.

• Evolving Brand Identity: As Lio grows, adapting the website and visual assets to a potentially evolving brand identity and market position.

• Tool Proficiency Expansion: Staying current with Webflow/Framer updates and exploring new web technologies to maintain a competitive digital edge.

Learning & Development Opportunities:

• Mastery of Webflow/Framer: Deepen expertise in advanced features, custom integrations, and best practices for these platforms.

• Advanced Visual Design: Develop skills in motion design, animation, and sophisticated visual storytelling for digital media.

• GTM Strategy Exposure: Gain insights into Go-To-Market strategies, campaign execution, and how digital presence supports business objectives.

• AI Industry Immersion: Develop a strong understanding of the AI and enterprise technology landscape, informing design and communication strategies.

📝 Enhancement Note: The challenges presented are typical for a specialist role in a startup, offering significant opportunities for skill development and strategic contribution. The growth path clearly indicates specialization and broader operational understanding.

💡 Interview Preparation

Strategy Questions:

• "How would you approach translating Lio's AI technology into a simple, engaging web experience for potential enterprise clients?" (Focus on simplification, visual storytelling, and audience targeting.)

• "Describe your process for taking a Figma design and building it into a responsive, interactive Webflow/Framer page. What are the key steps and potential pitfalls?" (Highlight your technical workflow, attention to detail, and problem-solving.)

• "Imagine Lio is launching a new product feature. What types of web pages and visuals would you prioritize creating to support this launch, and why?" (Demonstrate understanding of GTM needs, campaign pages, and supporting assets.) Company & Culture Questions:

• "What excites you about Lio's mission to build a category-defining AI company?" (Show genuine interest and alignment with the company's vision.)

• "How do you handle feedback on your designs or website builds, especially in a fast-paced startup environment?" (Emphasize adaptability, receptiveness to feedback, and collaborative spirit.)

• "Describe a time you had to quickly learn a new design or web development tool. What was your approach?" (Highlight your learning agility and proactivity.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by project type or by skill demonstration (e.g., Webflow/Framer builds, visual design, animation).

• The "Why" Behind the "What": For each project, clearly articulate the problem it solved, the strategic goal, and the impact achieved, not just the technical execution.

• Showcase Live Work: Whenever possible, link directly to live websites or interactive prototypes.

• Technical Deep Dive (Webflow/Framer): Be prepared to discuss specific implementation details, responsive breakpoints, interaction logic, and any custom code used.

• Visual Storytelling: Use high-quality screenshots, GIFs, or short videos to highlight key visual elements and animations.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical skills through the portfolio and articulating how those skills align with Lio's strategic goals and fast-paced startup culture.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby HQ.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest Webflow/Framer and visual design projects. Ensure it clearly demonstrates your ability to translate designs into live, responsive web experiences.

• Resume Optimization: Highlight keywords such as "Webflow," "Framer," "Figma," "Responsive Design," "UI Design," "Visual Design," and any experience with AI or enterprise technology marketing. Quantify achievements where possible.

• Interview Preparation: Practice walking through your portfolio projects, focusing on your process, technical implementation, and the impact of your work. Prepare to discuss your approach to translating complex ideas into simple digital assets.

• Company Research: Familiarize yourself with Lio's current website, mission, and any publicly available information about their AI focus. Understand their brand positioning and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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