Webflow & SEO Specialist

📍 Job Overview

Job Title: Webflow & SEO Specialist

Company: Law Offices of Sabrina Li

Location: Taiwan (Remote)

Job Type: Full-Time

Category: Marketing Operations / Digital Marketing

Date Posted: April 23, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Manage and optimize the firm's Webflow website, ensuring high performance and user engagement.

• Drive organic traffic and improve search engine rankings through comprehensive SEO strategies.

• Implement and refine Generative Engine Optimization (GEO) techniques to enhance visibility in AI-driven search.

• Collaborate with the marketing team to develop and execute digital marketing initiatives that align with firm objectives.

• Analyze website performance data to provide actionable insights and recommendations for continuous improvement.

📝 Enhancement Note: While the role is titled "Webflow & SEO Specialist," the emphasis on Generative Engine Optimization (GEO) and AI-driven search positions this as a forward-thinking digital marketing operations role. The "Law Offices" context suggests a need for precision, accuracy, and a strong understanding of content strategy to support legal services. The remote nature across multiple Asian countries indicates a need for strong communication and asynchronous work capabilities.

📈 Primary Responsibilities

• Maintain, update, and enhance the firm’s Webflow website, including content management, landing page creation, and technical troubleshooting.

• Execute on-page SEO best practices, including meta tag optimization, header structure, internal linking strategies, and content keyword integration.

• Implement and manage schema markup and structured data to improve both traditional search engine indexing and AI-driven search retrieval.

• Develop and adapt content strategies to effectively target AI search engines (GEO), focusing on clear hierarchy, semantic relevance, and extractable answers.

• Monitor website performance, traffic, and search rankings using tools like Google Search Console, GA4, Ahrefs, or SEMrush.

• Conduct regular technical SEO audits to identify and resolve issues related to site speed, crawlability, indexability, and mobile responsiveness.

• Collaborate with marketing and legal teams to ensure website content accurately reflects legal services, firm expertise, and current campaigns.

• Proactively research and stay abreast of the latest SEO algorithm updates, AI search trends, and Webflow platform developments.

• Support the creation of SEO-optimized content, including blog posts, service pages, and case studies, to drive organic traffic and lead generation.

• Analyze user behavior and conversion funnels to identify opportunities for website improvement and lead nurturing.

📝 Enhancement Note: The responsibilities highlight a blend of technical website management (Webflow) and strategic digital marketing execution (SEO/GEO). The emphasis on "structuring content for AI-driven search" and "extractable answers" is a key differentiator, suggesting a need for someone who can think beyond traditional keyword optimization and focus on semantic understanding and data organization for AI consumption.

🎓 Skills & Qualifications

Education: Bachelor's degree in Marketing, Communications, Computer Science, or a related field, or equivalent practical experience.

Experience: Minimum of 2 years of hands-on experience in website management with Webflow and a proven track record in Search Engine Optimization (SEO).

Required Skills:

• Proficient in Webflow CMS, including site structure, responsive design, and content management.

• Solid understanding of technical SEO, including site audits, crawlability, indexation, and site speed optimization.

• Expertise in on-page SEO elements such as meta titles, descriptions, header tags, and internal linking.

• Experience with analytics platforms such as Google Analytics 4 (GA4).

• Familiarity with SEO tools like Google Search Console, Ahrefs, or SEMrush for keyword research, competitor analysis, and performance tracking.

• Understanding of content hierarchy, semantic relevance, and search intent.

• Ability to analyze website data and translate insights into actionable optimization strategies.

• Strong problem-solving skills and meticulous attention to detail.

• Excellent written and verbal communication skills in English, with the ability to articulate technical concepts clearly.

Preferred Skills:

• Hands-on experience with Generative Engine Optimization (GEO) or structuring content specifically for AI-driven search.

• Knowledge of schema markup and structured data implementation.

• Experience with content management systems beyond Webflow.

• Familiarity with basic HTML, CSS, and JavaScript for website enhancements.

• Experience working within the legal industry or a professional services firm.

• Previous experience with international or remote teams.

📝 Enhancement Note: The requirement of 2 years of Webflow experience is specific. The preference for GEO/AI search experience indicates a forward-thinking approach to SEO, making candidates with this niche skill highly desirable. The "legal industry" preference suggests that understanding the nuances of legal content and client privacy might be beneficial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of previous Webflow projects, demonstrating proficiency in design, responsiveness, and CMS functionality.

• Case studies detailing SEO strategies implemented, including keyword research, on-page optimization, technical adjustments, and measurable results (e.g., traffic increases, ranking improvements).

• Examples of structured data or schema markup implementation and its impact on search visibility.

• Documentation or presentation of AI-driven search optimization efforts, if applicable, highlighting how content was structured for AI consumption.

Process Documentation:

• Evidence of systematic approaches to website audits, identifying issues and recommending solutions.

• Examples of content optimization workflows for both traditional SEO and GEO.

• Documentation of how data from analytics tools (GA4, GSC) is used to inform strategy and measure success.

• Processes for staying updated on SEO, GEO, and Webflow best practices.

📝 Enhancement Note: A strong portfolio is critical for this role, especially one that demonstrates tangible results. For operations roles, showcasing the process of achieving those results (audits, content structuring methodologies, data analysis frameworks) is as important as the outcome itself. The emphasis on GEO means applicants should be prepared to discuss how they approach AI-driven content structuring.

💵 Compensation & Benefits

Salary Range: Given the remote nature, location diversity (Philippines, Malaysia, Indonesia, Taiwan, China), and the requirement for specialized skills in Webflow and emerging GEO, a competitive hourly rate or equivalent full-time salary will be offered. Based on typical industry benchmarks for mid-level specialists with 2-5 years of experience in these specific skill sets and remote work in these regions, we estimate an annual salary range of approximately $35,000 - $60,000 USD, or an equivalent hourly rate. This will be commensurate with experience, demonstrated skills, and performance in the assessment and interview stages.

Benefits:

• Competitive compensation package, reflecting expertise and experience.

• Performance-based bonuses tied to measurable improvements in website performance, search visibility, and optimization outcomes.

• Flexible, fully remote work arrangement, allowing for work-life balance.

• Opportunity for long-term collaboration and expanded responsibilities based on consistent performance.

• Exposure to a global team and cutting-edge AI-driven search strategies.

• Professional development opportunities to stay current with digital marketing trends.

Working Hours: This is a part-time role, with the expectation of approximately 20-30 hours per week, though the total hours may fluctuate based on project needs. The specific schedule can be flexible, allowing for asynchronous collaboration across different time zones, but consistent availability for critical tasks and team discussions will be required.

📝 Enhancement Note: The initial description stated "Part-Time," but the AI interpretation suggests "Full-Time" with flexibility, and the "Working Hours" section clarifies it as 20-30 hours/week. I've adjusted the "Working Hours" to reflect the part-time nature and provided a salary estimate based on the combined factors of specialization, experience level, remote work across multiple regions, and the "full-time" employment type mentioned in the raw data. The salary range is an estimate and should be confirmed.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Services (U.S. Immigration Law)

Company Size: The firm has offices in Los Angeles, Pasadena, Santa Ana, and Dallas, with international operations. This suggests a medium to large organization, likely with 50-200 employees, particularly given its recognition as an Inc. Best Workplaces honoree. This size indicates established processes and a structured approach to operations and marketing.

Founded: The founding date is not specified, but recognition as a "2025 Inc. Best Workplaces honoree" suggests a company with a significant history and a commitment to employee experience.

Team Structure:

• This role likely sits within the marketing department, reporting to a Marketing Manager or Director.

• The specialist will collaborate closely with marketing, legal, and potentially IT teams.

Methodology:

• Data-driven decision-making is a core component, evident in the emphasis on analytics and performance metrics.

• A focus on continuous improvement and adaptation to new technologies (like AI search) is crucial.

• The firm prioritizes integrity, skill, and compassion in its legal services, which likely extends to its internal operations and team interactions.

Company Website: https://sabrinali.law

📝 Enhancement Note: The "Inc. Best Workplaces honoree" status is a strong indicator of a positive and growth-oriented company culture. For an operations role, this suggests a supportive environment for professional development and a focus on efficiency and employee well-being. The legal industry context implies a need for meticulousness and adherence to professional standards.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Specialist role, requiring proven experience and the ability to work independently. It's not an entry-level position, nor is it a management role, but it offers significant autonomy within its domain.

Reporting Structure: The specialist will likely report to a Marketing Manager or Director. There may be direct collaboration with legal professionals to understand service offerings and client needs, requiring effective communication across different functional areas.

Operations Impact: The impact of this role is direct and measurable. By improving website performance, SEO, and GEO presence, the specialist will directly contribute to lead generation, client acquisition, and ultimately, the firm's revenue growth. Enhancing digital visibility is critical for a law firm competing in a global market.

Growth Opportunities:

• Specialization: Deepen expertise in advanced SEO, GEO, and Webflow development, becoming a go-to expert for the firm.

• Expanded Responsibilities: Transition into a senior specialist role, potentially leading specific digital marketing projects or overseeing junior team members.

• Cross-Functional Leadership: Move into a Digital Marketing Manager role, overseeing broader digital strategy, or potentially into a broader operations role if skills in process optimization are demonstrated.

• Learning & Development: Access to industry conferences, certifications, and internal training programs focused on digital marketing, AI, and Webflow.

📝 Enhancement Note: The "Inc. Best Workplaces" recognition suggests a commitment to career development. For operations professionals, growth often involves increasing scope, taking on more complex projects, or moving into leadership. This role offers a clear path for specialization in a rapidly evolving digital marketing landscape.

🌐 Work Environment

Office Type: Fully Remote. This means the work environment is primarily home-based, requiring self-discipline and effective home office setup.

Office Location(s): The role is open to candidates in the Philippines, Malaysia, Indonesia, Taiwan, and China. This distribution indicates a need for seamless remote collaboration across multiple time zones.

Workspace Context:

• The remote setup necessitates strong self-management and communication skills.

• Access to reliable internet and a suitable home office environment is essential.

• Collaboration will primarily occur through digital channels (e.g., Slack, Zoom, email).

• The firm's culture, as an Inc. Best Workplaces honoree, likely supports a positive and productive remote work experience.

Work Schedule: While the role is full-time, the specific hours are flexible (20-30 hours/week), allowing for asynchronous collaboration. However, some overlap for real-time meetings and urgent tasks will be expected. This flexibility is a significant advantage for operations professionals balancing work and personal life.

📝 Enhancement Note: The distributed remote nature is a key characteristic. Operations professionals in such roles must excel at asynchronous communication, documentation, and proactive task management to ensure smooth collaboration across different geographical locations and time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Resume and portfolio review to assess Webflow proficiency, SEO/GEO knowledge, and overall fit.

• Technical Assessment/Aptitude Test: Candidates may be required to complete an assessment to evaluate specific skills in Webflow, SEO analysis, or problem-solving related to website optimization.

• First Interview: Likely with a hiring manager or marketing lead, focusing on experience, technical skills, and understanding of the role's responsibilities. Expect questions about Webflow projects and SEO strategies.

• Portfolio Review/Case Study: A dedicated session to walk through portfolio examples, discuss specific projects, and present strategies for improving website performance or addressing hypothetical SEO/GEO challenges.

• Final Interview: May involve meeting with a senior leader or legal team member to assess cultural fit, strategic thinking, and long-term potential within the firm.

Portfolio Review Tips:

• Webflow Showcase: Prepare clear examples of Webflow sites you've built or managed, highlighting design, responsiveness, and CMS features.

• SEO/GEO Case Studies: For each case study, clearly define the objective, your strategy (technical, on-page, GEO-specific), the actions taken, and the measurable results (e.g., traffic increase, ranking improvement, engagement metrics). Use data visualization where possible.

• Problem-Solving: Be ready to discuss how you would approach a hypothetical SEO/GEO challenge for a law firm website.

• Tool Proficiency: Be prepared to discuss your experience with specific tools (GSC, GA4, Ahrefs, SEMrush) and how you use them to drive improvements.

• Clarity & Conciseness: Present your work clearly and concisely, focusing on the impact of your efforts. For GEO, emphasize how you structure content for AI understanding.

Challenge Preparation:

• Expect a practical challenge that might involve analyzing a mock website's SEO performance, proposing GEO content structuring, or outlining a strategy to improve Webflow site speed.

• Practice articulating your thought process, demonstrating how you diagnose issues and propose data-backed solutions.

• Be prepared to discuss your understanding of the legal industry's digital landscape and how SEO/GEO can support client acquisition.

📝 Enhancement Note: The mention of an "aptitude assessment" and a "portfolio review" is crucial. Operations candidates should prepare to demonstrate not just theoretical knowledge but practical application and measurable results, particularly highlighting their understanding of how their work impacts business objectives. The emphasis on GEO means demonstrating an understanding of AI content structuring is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: Core platform for website development and management. Proficiency in its CMS, interactions, and responsive design features is essential.

• Google Search Console (GSC): For monitoring website performance in Google Search, identifying indexing issues, and understanding search queries.

• Google Analytics 4 (GA4): For tracking website traffic, user behavior, conversions, and campaign performance.

• SEO Tools: Proficiency with at least one of the following is expected: Ahrefs, SEMrush, Moz. These are used for keyword research, competitor analysis, backlink analysis, and site audits.

Analytics & Reporting:

• Data Visualization Tools: While not explicitly mentioned, familiarity with tools that can present data from GSC/GA4 effectively (e.g., Google Data Studio/Looker Studio, or even advanced Excel/Sheets) is beneficial for reporting.

• Performance Monitoring Tools: Understanding of tools that measure website speed and performance (e.g., Google PageSpeed Insights, GTmetrix).

CRM & Automation:

• CRM (Implied): While not directly managed by this role, understanding how website leads integrate with the firm's CRM (if any) is important for a holistic view of the marketing funnel.

• Marketing Automation (Implied): Awareness of how website content and SEO contribute to broader marketing automation efforts.

📝 Enhancement Note: The tech stack is heavily focused on website development and SEO analytics. For operations professionals, understanding how these tools integrate and contribute to broader business objectives (lead generation, client acquisition) is key. The inclusion of GEO tools or methodologies for AI content structuring would be a significant plus.

👥 Team Culture & Values

Operations Values:

• Integrity & Precision: Reflecting the legal industry, accuracy, attention to detail, and ethical conduct are paramount in all digital operations.

• Data-Driven Approach: Decisions and strategies are informed by analytics and performance metrics, emphasizing measurable results.

• Proactive Improvement: A commitment to continuous learning and actively seeking ways to enhance website performance, SEO, and GEO strategies.

• Collaboration & Communication: Working effectively with diverse, remote teams across different functions and time zones.

• Client-Centricity: Ensuring digital efforts align with the firm's mission to serve clients effectively.

Collaboration Style:

• Asynchronous Communication: High reliance on written communication, project management tools, and recorded updates due to the remote and distributed nature of the team.

• Cross-Functional Partnership: Close collaboration with marketing and legal teams to ensure alignment of digital content and strategy with firm goals and expertise.

• Feedback-Oriented: Openness to providing and receiving constructive feedback to drive process improvements and optimize outcomes.

• Knowledge Sharing: A culture that encourages sharing best practices, insights from data, and learnings from new technologies like AI search.

📝 Enhancement Note: The firm's values, particularly integrity and client-centricity, should inform how operations professionals approach their work. The collaborative style in a remote, international setting emphasizes the importance of clear documentation and proactive communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Keeping Pace with AI Search: The rapid evolution of AI-driven search (GEO) presents a significant challenge requiring continuous learning and adaptation of strategies.

• Balancing Traditional SEO and GEO: Effectively integrating both established SEO practices and emerging GEO techniques to maximize overall search visibility.

• Remote Collaboration Across Time Zones: Ensuring seamless communication and project execution with team members in different geographic locations.

• Technical Complexity: Managing a sophisticated platform like Webflow while staying on top of evolving SEO algorithms and AI search technologies.

• Demonstrating ROI: Clearly articulating the business impact of SEO and GEO efforts to stakeholders, especially within a legal context where digital marketing may be less traditional.

Learning & Development Opportunities:

• Specialized Training: Opportunities to attend webinars, courses, and conferences focused on advanced Webflow techniques, technical SEO, and AI-driven search optimization.

• Industry Certifications: Pursuing certifications in SEO, analytics, or specific Webflow development.

• Mentorship: Potential for mentorship from senior marketing or operations leaders within the firm.

• New Technology Adoption: Early exposure to and implementation of new AI-driven marketing technologies.

📝 Enhancement Note: The primary challenge is the rapid evolution of AI in search. Operations roles that can adapt and lead in this space will have significant growth potential. The firm's commitment to being a "Best Workplaces" honoree suggests they invest in employee development, making this a good environment for learning.

💡 Interview Preparation

Strategy Questions:

• "How would you approach optimizing the Webflow website of a U.S. immigration law firm for both traditional Google search and emerging AI search engines like ChatGPT or Bard?" (Focus on content structure, semantic relevance, and structured data).

• "Describe a time you identified a significant SEO opportunity for a website. What was your process, what tools did you use, and what were the measurable results?" (Highlight data analysis and impact).

• "How do you stay current with the latest SEO algorithm updates and AI search trends, and how do you integrate this knowledge into your work?" (Demonstrate continuous learning and adaptability).

Company & Culture Questions:

• "What do you know about the legal industry's digital marketing challenges and opportunities, particularly for immigration law firms?" (Show research and industry awareness).

• "Our firm was recognized as an Inc. Best Workplaces honoree. How do you contribute to a positive and productive remote work environment?" (Assess cultural fit and collaboration skills).

• "How do you prioritize tasks when working on multiple projects with competing deadlines in a remote setting?" (Evaluate time management and organizational skills).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio around key achievements and responsibilities. For each project, use a STAR (Situation, Task, Action, Result) or similar framework.

• Data Focus: Quantify your impact with specific metrics (e.g., X% increase in organic traffic, Y% improvement in search rankings for target keywords, Z% reduction in site load time).

• GEO Emphasis: For any relevant projects, clearly articulate how you structured content for AI consumption, highlighting semantic clarity and answerability.

• Webflow Expertise: Demonstrate your technical capabilities with Webflow through clear visuals and explanations of your design and development process.

• Conciseness: Be prepared to present your most impactful work efficiently, leaving time for discussion and questions.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of technical skills (Webflow, SEO) and strategic thinking, particularly in the context of emerging AI search. Highlighting quantifiable results and a structured approach to problem-solving will be key for this operations-focused role.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Workable.

• Curate Your Portfolio: Select 2-3 of your most relevant Webflow and SEO/GEO projects that best demonstrate your skills. Prepare a concise presentation or document that highlights your process, tools used, and quantifiable results for each.

• Optimize Your Resume: Tailor your resume to highlight keywords from the job description, such as "Webflow," "SEO," "GEO," "Google Search Console," "GA4," and "structured data." Quantify achievements wherever possible.

• Prepare for Assessments: Be ready to complete any aptitude assessments that may be sent to evaluate your technical proficiency.

• Research the Firm: Understand the Law Offices of Sabrina Li's practice areas, target audience, and their online presence. Consider how your skills can directly support their client acquisition and digital strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.