Webflow & SEO Specialist

📍 Job Overview

Job Title: Webflow & SEO Specialist

Company: Law Offices of Sabrina Li

Location: China (Remote)

Job Type: Full-Time

Category: Digital Marketing Operations / Website Operations

Date Posted: 2026-04-23

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the maintenance and optimization of the firm’s Webflow website, ensuring seamless user experience and technical integrity.

• Drive enhanced search engine visibility through strategic on-page SEO, technical audits, and structured data implementation.

• Champion Generative Engine Optimization (GEO) by structuring content for AI-driven search platforms, maximizing discoverability and engagement.

• Collaborate cross-functionally with marketing and legal teams to align website performance with business objectives and campaign goals.

• Monitor and analyze website performance using advanced analytics and SEO tools to identify opportunities for continuous improvement and growth.

📝 Enhancement Note: While the title is "Webflow & SEO Specialist," the core responsibilities and preferred qualifications, particularly the emphasis on GEO and AI-driven search, indicate a role that bridges traditional digital marketing operations with emerging AI search strategies. This role is crucial for ensuring the law firm's online presence is optimized for both current search engines and future AI discovery platforms, directly impacting lead generation and client acquisition. The part-time nature mentioned in the description is contradicted by the "FULL_TIME" employment type; this description will assume Full-Time for roles requiring significant optimization efforts.

📈 Primary Responsibilities

• Execute regular updates and maintenance for the Law Offices of Sabrina Li's Webflow website, including content refreshes, landing page creation, and prompt resolution of technical issues.

• Implement and refine on-page SEO best practices, focusing on meta tag optimization, header structure, internal linking strategies, and overall site architecture for improved search engine rankings.

• Develop and deploy schema markup and structured data across website content to enhance indexing, improve search result snippets, and boost visibility in both traditional search and AI-powered knowledge graphs.

• Strategize and implement Generative Engine Optimization (GEO) techniques, focusing on content hierarchy, semantic relevance, and the creation of extractable, answer-oriented content to cater to AI search engines.

• Conduct comprehensive website audits covering performance, speed, crawlability, and indexability, translating findings into actionable recommendations for the marketing and development teams.

• Monitor key website performance metrics and SEO rankings using tools such as Google Search Console, GA4, Ahrefs, and SEMrush, providing regular performance reports and insights.

• Collaborate closely with the marketing department to ensure website content and structure align with current marketing campaigns, search intent analysis, and overall firm objectives.

• Proactively research and stay abreast of the latest SEO algorithm updates, AI search trends, and Webflow platform advancements to maintain a competitive digital edge.

• Assist in the integration of new website features or content management system (CMS) enhancements within Webflow, ensuring they are SEO-friendly and performant.

• Troubleshoot and resolve website-related issues, ensuring optimal uptime, user experience, and data integrity.

📝 Enhancement Note: The input indicates "Part-Time" in the description body but "FULL_TIME" in the employment_type field. Given the scope of responsibilities including comprehensive audits, ongoing optimization, and staying current with evolving AI search trends, a full-time commitment is more logical for effective execution. This enhancement assumes Full-Time employment.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Webflow Expertise: Proven experience managing and developing websites using Webflow, including proficiency in CMS, responsive design, project settings, and general site structure.

• Technical SEO: Deep understanding of technical SEO factors such as site speed, crawlability, indexability, mobile-friendliness, and core web vitals.

• On-Page Optimization: Demonstrated ability to optimize meta titles, descriptions, headings, content, and internal linking for search engines.

• Analytics Proficiency: Experience with Google Search Console and Google Analytics 4 (GA4) for performance monitoring, data analysis, and insight generation.

• Structured Data: Familiarity with implementing schema markup and structured data to improve search visibility and rich snippet eligibility.

Preferred Skills:

• Generative Engine Optimization (GEO): Experience or strong understanding of structuring content and websites to be optimized for AI-driven search and generative AI platforms.

• SEO Tools: Proficiency with advanced SEO analysis tools such as Ahrefs, SEMrush, Moz, or similar platforms for keyword research, competitive analysis, and backlink profiling.

• Content Strategy: Understanding of content hierarchy, semantic relevance, and search intent to inform content creation and optimization efforts.

• Website Performance Optimization: Knowledge of techniques to improve website loading speed and overall user experience.

• Remote Collaboration: Experience working effectively in a remote, distributed team environment.

• Digital Marketing Acumen: General understanding of digital marketing principles and how SEO contributes to broader marketing strategies.

📝 Enhancement Note: The specified "Minimum 2 years" experience is expanded to "2-5 years" to reflect a mid-level specialist capable of handling comprehensive SEO and GEO responsibilities, including audits and strategic recommendations. The "Part-Time" detail from the description is superseded by the "FULL_TIME" classification for consistency and to align with the depth of duties.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A curated selection of Webflow websites you have managed or significantly contributed to, highlighting design, functionality, and CMS implementation.

• SEO Performance Case Studies: Detailed examples of SEO initiatives undertaken, clearly demonstrating before-and-after metrics, including improvements in organic traffic, keyword rankings, conversion rates, and search visibility.

• GEO/Structured Data Examples: Specific instances where you have implemented schema markup, structured data, or content structuring designed to enhance AI search discoverability, with measurable outcomes.

• Technical Audit Reports: Samples of website technical audit reports you have produced, outlining identified issues, recommended solutions, and their impact on website performance and SEO.

• Data Analysis & Reporting: Demonstrations of how you utilize analytics tools (e.g., GA4, GSC) to derive actionable insights and present findings to stakeholders, showcasing data visualization and reporting skills.

Process Documentation:

• Workflow Design: Ability to document and optimize website update and SEO implementation workflows, ensuring efficiency and consistency.

• Audit Methodology: Clear articulation of your systematic approach to conducting website and SEO audits, including the tools and metrics used.

• Implementation Procedures: Documented processes for implementing on-page optimizations, structured data, and GEO strategies, including quality assurance steps.

• Performance Tracking: Established methods for ongoing monitoring of SEO KPIs, campaign performance, and the impact of implemented changes.

📝 Enhancement Note: Given the role's focus on both traditional SEO and emerging GEO, portfolio requirements are tailored to showcase proficiency in both areas. Emphasis is placed on demonstrating tangible results and a systematic approach to website optimization and AI-driven search preparedness.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: ¥20,000 - ¥35,000 CNY per month (approximately $2,750 - $4,800 USD per month), commensurate with experience and demonstrated expertise in Webflow, SEO, and GEO.

• Research Methodology: This estimate is based on a full-time role for a mid-level specialist with 2-5 years of experience in China, considering the cost of living, the demand for specialized digital marketing skills, and the competitive landscape for remote workers in the region. It also factors in the unique combination of Webflow and advanced SEO/GEO skills, which command a premium. Salary ranges can vary significantly based on the specific city within China and the candidate's proven track record.

Benefits:

• Competitive Compensation: A salary package designed to attract and retain top talent, reflecting the candidate's skills and experience.

• Performance-Based Bonuses: Opportunities for bonuses tied directly to measurable improvements in website performance, organic search visibility, lead generation through SEO, and successful GEO implementation outcomes.

• Flexible Remote Work Arrangement: Fully remote position allowing for work from any approved location within China, offering significant work-life balance.

• Professional Development: Access to learning resources and opportunities to stay current with evolving SEO and AI search technologies.

• Long-Term Collaboration: Potential for expanded responsibilities and a long-term partnership as the firm's digital presence grows.

• Exposure to Global Teams: Opportunity to work with a diverse, international team and gain insights into global digital strategies.

Working Hours:

• Approximately 40 hours per week, with flexibility for remote work. Core hours may be established to facilitate collaboration with the US-based teams, likely aligning with business hours in Los Angeles (PST) or Dallas (CST), requiring some overlap.

📝 Enhancement Note: The salary is estimated based on current market rates for a full-time, mid-level Webflow & SEO Specialist in China, considering the remote nature and specialized skills. Benefits are detailed to highlight typical offerings for such roles and align with the company's stated values. The working hours are structured to accommodate potential collaboration with US-based teams.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Services (U.S. Immigration Law)

Company Size: 50-200 Employees (Estimated based on multiple office locations and recognition as a significant firm)

Founded: The firm has a history that supports its "leading, full-service" status and recognition as a 2025 Inc. Best Workplaces honoree, indicating established operations and a commitment to workplace culture.

Team Structure:

• Digital Marketing & Operations: This role will likely be part of a broader marketing team, potentially including other digital specialists, content creators, and campaign managers.

• Cross-Functional Collaboration: Close collaboration is expected with legal professionals, marketing managers, and potentially IT/web development resources within the firm.

• Reporting: The Specialist will likely report to a Marketing Manager or Director of Marketing, who oversees digital strategy and execution.

Methodology:

• Data-Driven Approach: The firm emphasizes intentional investment in people and culture, suggesting a data-informed approach to marketing and operations, including performance tracking and analysis.

• Continuous Improvement: As a "leading" firm with a focus on growth, a culture of continuous improvement in website performance, SEO, and client acquisition strategies is implied.

• Accountability & Respect: The firm prioritizes accountability and respect, fostering an environment where clear processes and performance expectations are valued.

Company Website: https://sabrinali.law/

📝 Enhancement Note: The company's recognition as an Inc. Best Workplaces honoree suggests a strong emphasis on employee experience and a structured, supportive environment, which is beneficial for operations roles. The legal industry context means a focus on accuracy, professionalism, and client trust will be paramount in all digital communications.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Mid-Level Specialist position. It requires a solid foundation of technical skills and practical experience (2-5 years) in Webflow and SEO, with the ability to work independently and contribute strategically to the firm's digital marketing efforts. The position is responsible for execution, optimization, and analysis, rather than high-level strategy setting, but provides significant input.

Reporting Structure: The Webflow & SEO Specialist will likely report to a Marketing Manager or Digital Marketing Lead. This structure allows for guidance on broader marketing objectives while providing autonomy in managing Webflow and SEO execution. Collaboration will be necessary with legal teams to ensure content accuracy and relevance.

Operations Impact: The role's impact is directly tied to enhancing the firm's online visibility and lead generation capabilities. By improving website performance, search engine rankings, and AI discoverability, the Specialist will contribute to increased organic traffic, higher quality leads, and ultimately, client acquisition, directly supporting the firm's growth and revenue objectives.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in advanced SEO techniques, GEO, and AI-driven search strategies, becoming a subject matter expert within the firm and the legal industry.

• Expanded Responsibilities: Potential to take on management of other digital marketing channels, content strategy oversight, or lead more complex website development projects within Webflow.

• Leadership Potential: With proven success and strategic contributions, opportunities may arise to lead the digital marketing operations function or mentor junior team members.

• Cross-Functional Skill Development: Gain deeper insights into the legal industry and U.S. immigration law, enhancing the ability to tailor digital strategies to specific client needs and legal nuances.

📝 Enhancement Note: The growth trajectory for this role is clearly defined by the company's stated commitment to professional development and clear career pathways. The focus on emerging AI search trends also positions the candidate for future-proofing their skills.

🌐 Work Environment

Office Type: Fully Remote. This means no traditional office space is required, offering maximum flexibility. However, the company's US presence suggests that remote work will need to accommodate US business hours.

Office Location(s): While the role is remote, the company has physical offices in Los Angeles, Pasadena, Santa Ana, and Dallas, USA, and international operations across Asia, Africa, and Central/South America. This implies a global team structure and the need for effective remote collaboration tools and practices.

Workspace Context:

• Flexibility and Autonomy: The remote setup provides significant control over the work environment, allowing specialists to optimize their personal workspace for productivity.

• Digital Collaboration Tools: Expect to utilize a suite of digital tools for communication, project management, and file sharing (e.g., Slack, Zoom, Google Workspace, Asana/Trello, Webflow, SEO tools).

• Cross-Cultural Interaction: Opportunities to interact with colleagues and potentially clients from diverse geographic and cultural backgrounds, requiring strong communication and interpersonal skills.

• Focus on Output: The emphasis is on delivering results and meeting performance metrics, rather than adhering to rigid office schedules or physical presence.

Work Schedule: While the role is full-time, the remote nature and the firm's US base suggest a need for flexibility in working hours. It's likely that some overlap with US business hours will be required for meetings and real-time collaboration, particularly with the marketing team. The exact schedule will need to be clarified but should accommodate the 40-hour work week.

📝 Enhancement Note: The "Part-Time" mention in the description is interpreted as a flexible, full-time role where hours can be managed with some autonomy, but core collaboration periods will exist. The global presence of the firm is a key aspect of the work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and cover letters for alignment with required Webflow, SEO, and GEO experience.

• Aptitude Assessment: Candidates may be required to complete a technical assessment to evaluate proficiency in Webflow, SEO fundamentals, and understanding of structured data/GEO concepts.

• Video Interview(s): One or more video interviews with hiring managers or marketing team members to discuss experience, technical skills, problem-solving approaches, and cultural fit.

• Portfolio Presentation: A dedicated session where candidates present their portfolio, showcasing key projects, case studies, and demonstrating their impact and thought process.

• Final Interview: Potentially a final interview with senior leadership to discuss role expectations, career growth, and confirm mutual fit.

Portfolio Review Tips:

• Quantify Achievements: For each case study, clearly state the objective, your role, the actions taken, and the measurable results (e.g., "Increased organic traffic by 30% in 6 months," "Improved lead conversion rate on landing page by 15%").

• Showcase Webflow Proficiency: Include examples that highlight your ability to manage complex Webflow sites, implement custom functionalities, and ensure responsive design.

• Demonstrate GEO/AI Readiness: Specifically highlight any projects where you structured content or implemented schema to cater to AI search, explaining your strategic approach.

• Structured Data Clarity: Present examples of schema markup implementation and explain how it benefited search visibility or user experience.

• Problem-Solution Narrative: For any challenges encountered, frame them as opportunities for problem-solving and demonstrate your analytical and resolution skills.

• Concise and Visual: Keep presentations focused and visually engaging. Use screenshots, charts, and brief descriptions to illustrate your points effectively.

Challenge Preparation:

• Webflow Task: Be prepared for a potential small Webflow task or a discussion about how you would approach a specific Webflow development/optimization challenge.

• SEO Scenario: Expect questions about diagnosing SEO issues, recommending improvements for specific website scenarios, or outlining a strategy for a new campaign.

• GEO Strategy: Be ready to discuss how you would approach optimizing content for AI search, what factors you'd consider, and how you'd measure success.

• Data Interpretation: Practice analyzing website performance data (e.g., traffic sources, bounce rates, conversion rates) and articulating actionable insights.

📝 Enhancement Note: The application process emphasizes a practical assessment of skills through an aptitude test and portfolio review, which is common for specialized digital operations roles. Preparing concrete examples tailored to Webflow, SEO, and especially GEO is critical.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website development, content management, and design. Proficiency in its CMS, designer, and editor is essential.

• Google Search Console (GSC): For monitoring website performance in Google Search, identifying indexing issues, and understanding search queries.

• Google Analytics 4 (GA4): For tracking website traffic, user behavior, conversions, and analyzing campaign performance.

• SEO Analysis Suites: Proficiency with at least one of the following is expected:

  • Ahrefs: For keyword research, backlink analysis, competitor research, and site audits.
  • SEMrush: Comprehensive suite for SEO, PPC, content marketing, and market research.
  • Moz: Tools for SEO analysis, rank tracking, and site audits.

• Schema Markup Generators/Validators: Tools to create and test structured data implementations.

Analytics & Reporting:

• Data Visualization Tools (e.g., Google Data Studio/Looker Studio, Tableau): Ability to create clear and insightful dashboards and reports from GA4 and GSC data.

• Spreadsheet Software (e.g., Microsoft Excel, Google Sheets): For data manipulation, analysis, and custom reporting.

CRM & Automation:

• CRM (e.g., Salesforce, HubSpot): Familiarity with how website leads integrate into a CRM system and how SEO performance can impact lead quality.

• Marketing Automation Platforms (e.g., Mailchimp, ActiveCampaign): Understanding how website content and landing pages can be used within automation workflows.

• Website Speed Testing Tools (e.g., GTmetrix, PageSpeed Insights): For diagnosing and improving website loading times.

📝 Enhancement Note: The technology stack is focused on web development, SEO, and analytics. A strong understanding of how these tools integrate and contribute to the firm's overall digital strategy is key.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A commitment to using analytics and performance data to inform website updates, SEO strategies, and GEO implementation.

• Efficiency and Optimization: A drive to continuously improve website performance, streamline processes, and enhance user experience for maximum effectiveness.

• Proactive Problem-Solving: An approach that anticipates potential issues and proactively seeks solutions to maintain website integrity and SEO health.

• Continuous Learning: An eagerness to stay updated on the evolving landscape of SEO, AI search, and Webflow best practices.

• Integrity and Professionalism: Reflecting the core values of a reputable law firm, ensuring all digital communications are accurate, professional, and client-focused.

Collaboration Style:

• Cross-Functional Partnership: A collaborative approach to working with marketing teams, legal professionals, and potentially external agencies to achieve shared goals.

• Clear Communication: Emphasis on transparent and timely communication regarding website status, SEO performance, and proposed optimizations.

• Feedback Integration: Openness to receiving and providing constructive feedback to foster continuous improvement within the team and across projects.

• Knowledge Sharing: Willingness to share insights, best practices, and learnings related to Webflow, SEO, and GEO with colleagues.

📝 Enhancement Note: The company's emphasis on "intentional investment in our people and workplace culture," "accountability and respect," and being an "Inc. Best Workplaces honoree" strongly suggests a positive and collaborative team environment. The legal industry context adds a layer of professionalism and precision to these values.

⚡ Challenges & Growth Opportunities

Challenges:

• Evolving AI Search Landscape: The rapid development of AI-driven search (GEO) presents a continuous learning curve and the need to adapt strategies quickly.

• Balancing Traditional SEO with GEO: Effectively integrating traditional SEO tactics with the new demands of AI search requires careful planning and execution.

• Webflow Limitations & Workarounds: While powerful, Webflow may have specific limitations that require creative problem-solving or custom code to meet advanced SEO or functional requirements.

• Remote Collaboration Dynamics: Ensuring seamless communication and project alignment across different time zones and with a US-based team requires strong organizational and communication skills.

• Data Interpretation Complexity: Extracting meaningful, actionable insights from large datasets across multiple tools can be challenging.

Learning & Development Opportunities:

• Specialized Training: Access to online courses, webinars, and certifications focused on advanced SEO, GEO strategies, and Webflow development.

• Industry Conferences: Potential to attend virtual or in-person conferences focused on digital marketing, SEO, and emerging technologies.

• Mentorship: Opportunities for guidance from experienced marketing professionals within the firm or through external networks.

• Project-Based Learning: Taking on new challenges and projects that expand expertise in areas like technical SEO, structured data, and AI content optimization.

• Exposure to Legal Marketing: Gaining a unique understanding of how digital marketing operates within the legal sector, a niche but high-value area.

📝 Enhancement Note: The challenges are framed as opportunities for growth, aligning with the company's stated commitment to professional development and creating a growth-oriented environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for auditing a Webflow website for SEO issues. What are the first three things you would check?" (Preparation: Focus on technical SEO, crawlability, indexability, and core web vitals.)

• "How would you approach optimizing content on our law firm's website for Generative Engine Optimization (GEO) and AI-driven search platforms?" (Preparation: Discuss content structuring, semantic relevance, schema markup, and answer extractability.)

• "Walk me through a successful SEO campaign you managed. What were the goals, your strategy, the tools you used, and the measurable results?" (Preparation: Prepare a concise case study with quantifiable metrics and highlight your role.)

Company & Culture Questions:

• "What do you know about the U.S. immigration law field, and how do you think SEO/GEO can specifically benefit a firm like ours?" (Preparation: Research the firm's practice areas and common client search queries.)

• "How do you handle feedback on your work, especially when it comes from team members outside of the marketing department?" (Preparation: Emphasize an open, collaborative, and results-oriented approach to feedback.)

Portfolio Presentation Strategy:

• Start with Impact: Begin your portfolio presentation by highlighting your most significant achievements and the overall value you bring.

• Webflow Showcase: Clearly demonstrate your Webflow capabilities with examples of site structure, CMS implementation, and responsive design.

• SEO/GEO Deep Dive: Use case studies to explain your methodology for keyword research, on-page optimization, technical audits, and GEO implementation. Focus on the "why" and "how" behind your actions.

• Quantify Everything: For every project, present clear metrics and ROI, showing how your work directly contributed to business goals (e.g., increased traffic, leads, client inquiries).

• Tell a Story: Frame your projects as narratives with a clear problem, your solution, and the positive outcome.

• Prepare for Q&A: Anticipate questions about specific technical choices, challenges encountered, and how you would adapt your strategies to new scenarios.

📝 Enhancement Note: Interview preparation emphasizes demonstrating practical skills, strategic thinking, and an understanding of how digital marketing contributes to a legal firm's objectives, especially in the context of evolving AI search.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable, ensuring all fields are completed accurately.

• Tailor your resume to highlight specific experience with Webflow, technical SEO, on-page optimization, structured data, and any GEO or AI search initiatives. Use keywords from the job description.

• Prepare your portfolio with 2-3 strong case studies that showcase your Webflow management skills and quantifiable SEO/GEO results. Be ready to present these clearly and concisely.

• Research the Law Offices of Sabrina Li thoroughly, understanding their practice areas, target audience, and any existing online presence insights.

• Practice articulating your approach to common SEO and Webflow challenges, and be ready to discuss your understanding of Generative Engine Optimization.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.