Web UX Designer

📍 Job Overview

Job Title: Web UX Designer

Company: Barco

Location: Kortrijk, Flanders, Belgium

Job Type: Full-time

Category: UX/UI Design, Web Design, Digital Product Design

Date Posted: May 27, 2026

Experience Level: Mid-level (3+ years)

Remote Status: On-site

🚀 Role Summary

• Design and develop intuitive, user-centric digital experiences for Barco's global website, focusing on enhancing user journeys and business objectives.

• Manage and evolve the website's information architecture and design system to ensure consistency, relevance, and adherence to branding standards.

• Collaborate cross-functionally with marketing, content, and development teams to translate user requirements and data insights into actionable design solutions.

• Drive Conversion Rate Optimization (CRO) initiatives through A/B testing, user research, and functional analysis, leveraging web analytics and user behavior data.

• Act as a subject matter expert in UX principles, web technologies, and design tools, providing guidance and coaching to internal teams for consistent web page delivery.

📝 Enhancement Note: This role is positioned as a Web UX Designer, indicating a strong focus on the user experience of Barco's digital presence, particularly its global website. The responsibilities suggest a blend of strategic information architecture management, hands-on design execution, and cross-functional collaboration, with a clear emphasis on data-driven decision-making for CRO. The requirement for 3+ years of experience and a Bachelor's degree places this role at a mid-level, expecting a candidate who can independently manage design projects and contribute to strategic initiatives.

📈 Primary Responsibilities

• Conduct user research and analyze behavior data to inform design decisions and gather requirements from internal stakeholders.

• Define and manage the website's information architecture, ensuring logical content organization and prioritization of elements.

• Create detailed wireframes, interactive prototypes, and user flows that effectively communicate functional and visual design concepts.

• Maintain and update the company's design system, ensuring it remains current and is accurately implemented across all web designs.

• Translate business objectives into user-friendly and aesthetically engaging web designs that deliver tangible value.

• Present design proposals and rationale to internal teams and key stakeholders, incorporating feedback into iterative design processes.

• Proactively identify opportunities for website enhancements and new functionalities based on user feedback and analytics.

• Develop user stories and perform functional analysis for new website features and improvements for the development team.

• Partner with performance marketing colleagues on CRO initiatives, including the design and analysis of A/B tests and user research studies.

• Provide guidance and coaching to content team members on best practices for web page creation and consistency.

📝 Enhancement Note: The core responsibilities highlight a comprehensive UX design role. Emphasis on "information architecture," "design system," and "CRO initiatives" indicates a strategic approach beyond just visual design. The mention of "user stories" and "functional analysis" suggests a bridge between design and development, common in product-focused UX roles. The responsibility to "provide guidance and coaching" implies a senior or lead capacity within the immediate design context, even if not a formal management role.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 3 years of professional experience in UX design, interaction design, information architecture, functional analysis, or a similar role.

Required Skills:

• Proficiency in UX design and wireframing tools such as Figma, Adobe XD, or similar.

• Ability to create detailed wireframes, user flows, and interactive prototypes.

• Strong understanding of UX principles, best practices, and user-centered design methodologies.

• Familiarity with HTML, CSS, and JavaScript to understand web development capabilities and limitations.

• Experience with web analytics tools and interpreting user behavior data.

• Knowledge of responsive and adaptive design principles for cross-device compatibility.

• Experience working within Agile and Scrum development methodologies.

• Excellent verbal and written communication skills for stakeholder presentations and team collaboration.

• Strong problem-solving abilities and a meticulous attention to detail.

Preferred Skills:

• Experience with designing and maintaining design systems.

• Familiarity with Conversion Rate Optimization (CRO) strategies and A/B testing platforms.

• Understanding of information architecture principles and content strategy.

• Experience in guiding or coaching junior team members or colleagues on design best practices.

• Knowledge of SEO best practices as they relate to UX and content structure.

📝 Enhancement Note: The qualifications emphasize a blend of technical design skills, strategic thinking, and collaborative capabilities. The requirement for understanding HTML/CSS/JavaScript is crucial for a Web UX Designer to ensure designs are feasible and to communicate effectively with developers. The mention of Agile/Scrum and CRO indicates the role operates within a modern, performance-oriented digital product development environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct UX design projects that demonstrate a clear understanding of the design process from research to final implementation.

• Projects should highlight your ability to translate user needs and business goals into effective digital solutions, with a focus on web-based applications or websites.

• Include examples of information architecture, wireframes, user flows, interactive prototypes, and final UI designs.

• Demonstrate your approach to user research, usability testing, and how you incorporated feedback into design iterations.

Process Documentation:

• Provide examples of how you have documented design decisions, user flows, and interaction specifications for development teams.

• Showcase experience with creating or contributing to design systems, including style guides and component libraries.

• Illustrate your process for collaborating with cross-functional teams (e.g., marketing, development, product management) during the design lifecycle.

• Demonstrate your methodology for interpreting and acting upon user behavior data and analytics to drive design improvements.

📝 Enhancement Note: For a Web UX Designer role, the portfolio is paramount. It must not only display visual design skills but also a robust understanding of the entire UX process, including research, problem-solving, and collaboration. Demonstrating experience with design systems and CRO is a significant plus, indicating the candidate can contribute to scalable and performance-driven design efforts.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive salary package.

• Comprehensive health insurance benefits.

• Opportunities for professional development and continuous learning (e.g., courses, conferences).

• Generous paid time off and company holidays.

• Pension plan contributions.

• Access to Barco's employee well-being programs.

Working Hours:

• Standard full-time working hours, typically around 40 hours per week, with potential for flexibility depending on project needs and team agreements.

📝 Enhancement Note: Salary ranges for UX Designers in Belgium can vary significantly by location and experience. Kortrijk, being a significant city, would command a competitive rate. The provided range is an estimate based on typical mid-level UX roles in Western Europe, considering the indicated experience level and the nature of the responsibilities. Benefits are standard for a European tech company of Barco's caliber.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Digital Solutions, Healthcare, Entertainment (Barco operates across multiple sectors, with a strong focus on visualization and collaboration technologies).

Company Size: Barco is a large, established global technology company, employing thousands worldwide. This implies structured processes, significant resources, and opportunities for broad impact.

Founded: 1934. Barco has a long history of innovation, suggesting a culture that values experience, stability, and forward-thinking development.

Team Structure:

• The Web UX Designer will report to the Website Manager, indicating a dedicated function for website management and optimization.

• The role involves close collaboration with marketing teams (likely digital marketing, content, and brand), as well as front-end developers and potentially product managers.

Methodology:

• Barco likely employs a mix of traditional and agile methodologies, with a strong emphasis on data-driven decision-making for its digital products and platforms.

• The company's focus on technology and innovation suggests a culture that embraces continuous improvement and the adoption of new tools and processes.

• Expect a collaborative environment where user feedback and data analytics are integral to the design and development process.

Company Website: https://www.barco.com/

📝 Enhancement Note: Barco's long history and diverse industry presence suggest a company with a strong foundation but also a need to remain agile and innovative, particularly in its digital presence. The role's placement under the "Website Manager" implies a focus on direct website user experience and performance, working within a larger marketing or digital transformation framework.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Web UX Designer. This position is suitable for professionals with 3+ years of experience who can independently manage projects, contribute to strategic design decisions, and mentor less experienced colleagues.

Reporting Structure: The role reports to the Website Manager, providing a clear line of accountability and a direct connection to website strategy and performance metrics. This structure allows for focused development within the website domain.

Operations Impact: The Web UX Designer directly impacts the company's global brand perception, lead generation effectiveness, and overall customer engagement through the website. Success in this role directly contributes to marketing ROI and sales pipeline development by improving user experience and conversion rates.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of UX such as user research, interaction design, or accessibility.

• Leadership: Progress to a Senior Web UX Designer role, leading larger projects or mentoring junior designers.

• Cross-functional Movement: Transition into related roles within product design, digital marketing, or even product management, leveraging a strong understanding of user needs and digital platforms.

• Skill Development: Opportunities to learn new design tools, methodologies, and technologies relevant to web and digital product development.

📝 Enhancement Note: This role offers a solid foundation for a career in UX design, particularly within a large, established technology company. The growth paths are logical, allowing for specialization, leadership, or broader application of UX principles across different functions. The emphasis on website performance and CRO provides a direct link to business impact, which is valuable for career advancement.

🌐 Work Environment

Office Type: This is an on-site role based in Kortrijk, Belgium. Barco likely offers a modern office environment designed to foster collaboration and innovation.

Office Location(s): Kortrijk, Flanders, Belgium. This location serves as a key hub for Barco's operations.

Workspace Context:

• The workspace will likely be collaborative, with opportunities to interact with marketing, development, and content teams.

• Access to standard design software, hardware, and potentially internal design systems and user research tools.

• Expect a professional yet dynamic environment common in technology companies, encouraging idea sharing and cross-functional teamwork.

• The office setting facilitates direct communication and spontaneous problem-solving, which is beneficial for design-centric roles.

Work Schedule: A standard 40-hour work week is typical, with potential for some flexibility to accommodate project deadlines or personal needs, aligning with Barco's overall work policies.

📝 Enhancement Note: The on-site nature of this role in Kortrijk suggests a preference for in-person collaboration, which can be highly beneficial for design roles requiring frequent interaction and brainstorming. Barco's established presence implies a well-equipped and professional work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and resume, focusing on relevant experience and skills.

• Portfolio Review & Technical Interview: You will likely be asked to present your portfolio, discussing your process, design decisions, and the impact of your work. This may be combined with a technical interview assessing your UX knowledge and tool proficiency.

• Design Challenge: A practical exercise to assess your problem-solving skills, design thinking, and ability to work within constraints. This could involve creating a wireframe or flow for a given scenario.

• Cross-functional Interviews: Discussions with team members from marketing, development, or other relevant departments to assess collaboration skills and cultural fit.

• Final Interview: A meeting with the Website Manager or a senior leader to discuss overall fit, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Structure is Key: Organize your portfolio with clear case studies, each detailing the problem, your process, your role, the solution, and the outcome (quantified if possible).

• Show Your Process: Don't just show final designs; illustrate your journey, including research, wireframes, user flows, and iterations. Explain why you made certain design decisions.

• Highlight Impact: Quantify results whenever possible. Did your design increase conversion rates, reduce bounce rates, or improve user satisfaction?

• Tailor to the Role: Emphasize projects that align with web design, information architecture, and CRO, as these are central to the Barco role.

• Be Prepared to Discuss: Know your projects inside and out. Be ready to answer questions about challenges, trade-offs, and your contributions.

Challenge Preparation:

• Understand the Context: If given a brief, ensure you understand the user needs and business objectives.

• Focus on Process: Demonstrate your thought process, even if you don't complete a polished design. Explain your approach to problem-solving.

• Time Management: Allocate your time wisely between understanding the brief, ideation, and presenting your solution.

• Communicate Clearly: Articulate your assumptions, decisions, and rationale effectively.

📝 Enhancement Note: The interview process for a UX Designer role heavily relies on the portfolio. Candidates should prepare to not only showcase their work but also to articulate their design thinking, problem-solving skills, and collaborative approach. The inclusion of a design challenge is common to evaluate practical application of UX principles.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design: Figma, Adobe XD (Proficiency required in at least one).

• Wireframing & Prototyping: Figma, Adobe XD, Sketch, InVision.

• User Research & Analytics: Google Analytics, Hotjar, UserTesting.com, SurveyMonkey, or similar platforms for understanding user behavior and gathering feedback.

• Collaboration & Project Management: Jira, Confluence, Asana, Trello (Experience with Agile tools is essential).

• Design Systems: Familiarity with creating, maintaining, and utilizing design systems.

Analytics & Reporting:

• Google Analytics (or similar web analytics platforms) for tracking website performance and user behavior.

CRM & Automation:

• While not a primary focus, understanding how the website integrates with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms can be beneficial.

📝 Enhancement Note: Proficiency in industry-standard design tools like Figma or Adobe XD is non-negotiable. Experience with web analytics and CRO tools is crucial for demonstrating the ability to drive business impact. Familiarity with Agile project management tools is expected given the mention of Agile methodologies.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user in all design decisions.

• Data-Driven Innovation: Utilizing data and analytics to inform design strategies and measure success.

• Collaboration: Working effectively with diverse teams to achieve common goals.

• Continuous Improvement: A mindset of ongoing learning, iteration, and refinement of designs and processes.

• Quality & Consistency: Maintaining high standards for design execution and brand representation.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, development, and content teams to ensure alignment and successful implementation of designs.

• Feedback-Oriented: Open to constructive criticism and actively seeking feedback to improve designs and processes.

• Knowledge Sharing: Willingness to share best practices, insights, and learnings with colleagues to elevate the team's overall capabilities.

📝 Enhancement Note: Barco likely fosters a culture that values both technical excellence and collaborative problem-solving. For a UX Designer, emphasizing user empathy, data-driven insights, and strong teamwork will resonate well.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Objectives: Effectively designing experiences that satisfy users while also driving key business goals like lead generation and brand engagement.

• Managing Design Consistency Across a Global Website: Ensuring a unified and coherent user experience across diverse content and functionalities on a large-scale website.

• Translating Complex Data into Actionable Insights: Interpreting user behavior data and analytics to identify meaningful opportunities for design improvement.

• Adapting to Evolving Web Technologies and User Expectations: Staying current with the rapidly changing landscape of web design trends, tools, and user interaction patterns.

Learning & Development Opportunities:

• Advanced UX/UI Training: Access to courses and workshops to deepen specialized skills in areas like interaction design, accessibility, or user research methodologies.

• Industry Conferences: Opportunities to attend leading UX and digital design conferences to gain insights into emerging trends and network with peers.

• Cross-Departmental Exposure: Gaining a broader understanding of marketing strategies, product development cycles, and business operations within Barco.

• Mentorship Programs: Potential to be mentored by senior designers or leaders within the organization, or to mentor junior team members.

📝 Enhancement Note: The challenges presented are typical for a mid-level UX role at a large organization with a global digital presence. The growth opportunities are well-aligned with career progression in the UX field, emphasizing continuous learning and practical application.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs and business requirements. How did you resolve it?" (Prepare a specific project example focusing on your decision-making process and compromise.)

• "How do you approach information architecture for a large, complex website?" (Be ready to discuss methodologies like card sorting, sitemaps, and content audits.)

• "Walk us through your process for designing a new feature from user research to final UI." (Use a portfolio case study to illustrate your end-to-end UX process.)

Company & Culture Questions:

• "What do you know about Barco and our mission?" (Research Barco's products, industries, and recent news.)

• "How do you ensure consistency in design across different platforms and teams?" (Discuss your experience with design systems and collaborative workflows.)

Portfolio Presentation Strategy:

• Start with the "Why": Begin each case study by clearly stating the problem or opportunity and the user needs you aimed to address.

• Show, Don't Just Tell: Use visuals (wireframes, prototypes, user flows) to illustrate your design process and solutions. Annotate key decisions.

• Quantify Impact: Wherever possible, present metrics that demonstrate the success of your designs (e.g., increased conversion rates, reduced task completion time).

• Be Concise: Focus on the most relevant aspects of each project and be mindful of time.

• Engage Your Audience: Make it a conversation, not a lecture. Be prepared to answer questions and discuss your work in detail.

📝 Enhancement Note: Interview preparation for a UX role should focus on demonstrating a systematic approach to problem-solving, strong communication skills, and a user-centric mindset. Candidates should be ready to articulate their design process and the impact of their work, using specific examples from their portfolio.

📌 Application Steps

To apply for this Web UX Designer position:

• Submit your application through the provided link on the Barco careers portal.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight experience in web UX design, information architecture, prototyping, and CRO, using keywords from the job description.

• Resume Optimization: Clearly articulate your 3+ years of experience, relevant education, and proficiency in key tools like Figma or Adobe XD. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on clear articulation of your design process, problem-solving skills, and the impact of your work. Prepare for potential design challenges.

• Company Research: Familiarize yourself with Barco's products, services, and target markets to demonstrate genuine interest and understanding of their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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