Web Designer

📍 Job Overview

Job Title: Web Designer

Company: Premier Retail

Location: Location, Australia

Job Type: Full-Time

Category: Digital Design / eCommerce Operations

Date Posted: May 21, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and implement engaging digital assets for the Smiggle brand's eCommerce platform and marketing channels.

• Develop and maintain website imagery, copy, and content to ensure brand consistency and optimize user experience.

• Proactively conceptualize and create new design ideas and tools to enhance online brand personality and customer engagement.

• Execute end-to-end design and build of email marketing campaigns (EDMs) to drive customer acquisition and retention.

• Collaborate with cross-functional teams to translate marketing objectives into compelling visual designs that resonate with the target audience.

📝 Enhancement Note: This role focuses on the visual and front-end execution of digital marketing and eCommerce initiatives within the Smiggle brand. While not a traditional "Revenue Operations" role, it sits within the broader GTM function, directly impacting customer acquisition, engagement, and conversion through design. Proficiency in user experience (UX) and a customer-first mindset are crucial for success. The "Location" placeholder suggests the need for on-site presence, which is typical for roles requiring close collaboration and access to specific office resources.

📈 Primary Responsibilities

• Design visually appealing and user-friendly content for websites, email campaigns, and social media platforms in alignment with brand guidelines.

• Update website imagery, copy, and content accurately and efficiently to reflect current promotions, product launches, and brand messaging.

• Innovate and develop new design concepts for the Smiggle websites, exploring creative solutions to communicate brand personality and enhance user interaction.

• Design, build, and deliver effective email marketing campaigns (EDMs) from concept to deployment, ensuring mobile responsiveness and optimal performance.

• Collaborate with the Senior Web Designer and wider eCommerce & Marketing Team to brainstorm and execute digital design strategies that support business objectives.

• Conduct user experience (UX) research and apply best practices to ensure a seamless and intuitive customer journey across all digital touchpoints.

• Maintain and update website assets, ensuring all content is optimized for web performance and accessibility standards.

• Assist in the development of new digital tools and concepts that can enhance the online brand presence and customer engagement strategies.

📝 Enhancement Note: The responsibilities highlight a blend of creative design execution and strategic thinking. The emphasis on "pro-actively develop new concepts and tools" suggests an expectation for initiative and innovation beyond standard design tasks. The inclusion of EDM design indicates a need for understanding email marketing best practices and potentially using specific email marketing platforms.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Web Design, Digital Media, or a related field is typically expected for this level of role. Relevant certifications in design software or UX principles would also be advantageous.

Experience: Minimum 2-5 years of demonstrated experience as a Web Designer, Digital Designer, or in a similar creative role, preferably within a retail or eCommerce environment.

Required Skills:

• Proven expertise in the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Proficiency in Figma for UI/UX design and prototyping.

• Strong front-end development skills, including HTML5 and CSS3.

• Demonstrated experience in designing website assets, landing pages, and digital marketing content.

• A genuine enthusiasm for digital design and a strong understanding of user experience (UX) principles, with a customer-first mindset.

Preferred Skills:

• Working knowledge of eCommerce platforms and best practices.

• Experience with mobile-first design strategies and responsive web design.

• Familiarity with Content Management Systems (CMS) for website updates.

• Experience in designing and building email marketing campaigns (EDMs).

• Basic understanding of JavaScript for interactive elements.

• Familiarity with web analytics tools (e.g., Google Analytics) to inform design decisions.

📝 Enhancement Note: The required skills are focused on core design and front-end development tools, while preferred skills point towards a desire for candidates who understand the broader eCommerce ecosystem and user-centric design principles. The "2-5 years" experience level suggests a mid-level role requiring independent contribution but also potential for mentorship from a Senior Web Designer.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of digital design projects, with a focus on website assets, landing pages, and digital marketing content.

• Case studies demonstrating the design process, from concept generation to final execution, highlighting problem-solving and creative ideation.

• Examples of user interface (UI) and user experience (UX) design, illustrating a customer-first approach and consideration for user journeys.

• Projects that showcase proficiency in Adobe Suite and Figma, detailing the tools and techniques used.

Process Documentation:

• Examples of workflow for designing and implementing website updates and new digital campaigns.

• Documentation of the process for designing and building email marketing campaigns (EDMs), including testing and optimization steps.

• Evidence of proactive concept development and idea generation for enhancing online brand presence.

• Demonstrations of how user feedback and analytics inform design iterations and process improvements.

📝 Enhancement Note: For a Web Designer role, a strong visual portfolio is paramount. The emphasis on "process documentation" suggests the hiring team wants to understand how candidates approach their work, not just the final output. This includes understanding their workflow for design, implementation, and iteration, particularly for time-sensitive tasks like EDMs.

💵 Compensation & Benefits

Salary Range: While not specified, for a Web Designer with 2-5 years of experience in a major Australian city like Melbourne (implied by St Kilda Rd location), the salary range is estimated to be between AUD $70,000 - $95,000 annually. This estimate considers the cost of living in Melbourne, industry benchmarks for similar roles, and the specific skill set required.

Benefits:

• Generous staff discount across Premier Retail brands.

• Access to exclusive sample sales.

• Central office location in St Kilda Rd, Melbourne, with easy access to public transport and parklands.

• Subsidized coffee and food options available at the on-site café.

• Opportunities for professional development and learning within a supportive team environment.

• Potential for involvement in exciting new brand initiatives and campaigns.

Working Hours: The role is advertised as full-time. Standard working hours are typically 40 hours per week, with potential for some flexibility depending on project demands and team needs. The on-site nature implies a presence within standard business hours.

📝 Enhancement Note: The salary estimate is based on common Australian job market data for web designers at this experience level in a major metropolitan area. The benefits listed are attractive perks that enhance the overall compensation package, particularly for retail-focused roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Apparel & Accessories)

Company Size: Premier Retail is a large organization, operating over 450 stores globally and employing more than 5,000 team members. This indicates a stable, established company with significant reach.

Founded: Premier Retail is an "iconic Australian retailer" with "homegrown beginnings," suggesting a strong legacy and brand recognition.

Team Structure:

• The Web Designer will join the eCommerce & Marketing Team within the Smiggle brand.

• Reporting directly to the Senior Web Designer, indicating a clear reporting line and potential for mentorship.

Methodology:

• The team likely employs agile or iterative methodologies for digital project management, especially for website updates and campaign launches.

• Emphasis on data-driven design decisions, leveraging analytics to inform UX improvements and content strategy.

• A strong focus on brand consistency and creative storytelling to engage the target audience.

• Collaboration is key, with a need to work effectively across different functional areas to achieve GTM objectives.

Company Website: https://www.premierretail.com.au/

📝 Enhancement Note: Premier Retail's description emphasizes its iconic status and global presence, suggesting a dynamic and growth-oriented environment. The specific mention of Smiggle indicates a focus on a younger, vibrant demographic, which will influence the design aesthetic and marketing strategies. The company culture appears to value creativity, collaboration, and a customer-centric approach.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Web Designer. It requires independent contribution and execution of design tasks, with guidance from a Senior Web Designer. It's a foundational role within the digital marketing and eCommerce operations of the Smiggle brand.

Reporting Structure: The Web Designer reports to the Senior Web Designer. This structure provides a clear path for learning, skill development, and mentorship. The Senior Web Designer will likely oversee creative direction, provide feedback, and delegate tasks.

Operations Impact: The Web Designer's work directly impacts the customer journey, brand perception, and conversion rates for Smiggle's online sales. Effective design ensures a seamless user experience, drives engagement, and supports marketing campaigns, all of which contribute to revenue generation.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like UX/UI design, front-end development, or email marketing design.

• Advancement: Potential to progress to a Senior Web Designer role, leading projects and mentoring junior designers.

• Cross-Functional Experience: Exposure to broader marketing strategies, eCommerce operations, and brand management within a large retail organization.

• Creative Leadership: As experience grows, opportunities to take more ownership of creative direction for specific campaigns or digital initiatives.

📝 Enhancement Note: The career path for a Web Designer in a company like Premier Retail typically involves progressing from junior to mid-level, then to senior, and potentially into creative leadership or management roles within the digital or marketing departments. The company's size and global reach offer diverse opportunities for growth and specialization.

🌐 Work Environment

Office Type: The office is described as "central" and located on St Kilda Road, a prominent business district in Melbourne. This suggests a professional, corporate office environment.

Office Location(s): St Kilda Road, Melbourne, Australia. This location is known for its accessibility via public transport and proximity to amenities like Fawkner Park.

Workspace Context:

• Collaborative Environment: The role is within a "high performing, supportive and collaborative environment," implying teamwork and open communication are valued.

• Tools & Technology: Access to necessary design software (Adobe Suite, Figma) and potentially internal systems for content management and campaign deployment.

• Team Interaction: Opportunities for close interaction with the Senior Web Designer and the broader eCommerce & Marketing Team, fostering a dynamic creative workflow.

• Amenities: On-site café with subsidized coffee and food options, and proximity to Fawkner Park for breaks, contributing to a positive work-life balance.

Work Schedule: Full-time, on-site. While typically 40 hours per week, the creative nature of the role and the demands of eCommerce may require some flexibility to meet campaign deadlines.

📝 Enhancement Note: The on-site requirement is a key aspect of this role, suggesting that in-person collaboration, access to specific hardware/software, and immersion in the team's creative process are important for Premier Retail. The office location and amenities contribute to a desirable work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative output.

• First Interview: Likely a discussion with the hiring manager (Senior Web Designer or Marketing Manager) to assess experience, technical skills, and cultural fit. Expect questions about past projects and design philosophy.

• Portfolio Review & Skills Assessment: A dedicated session to walk through your portfolio, discuss your design process, and potentially a practical design exercise or case study to evaluate problem-solving abilities and technical proficiency (e.g., HTML/CSS coding challenge, Figma wireframing task).

• Final Interview: May involve meeting with other key stakeholders in the Marketing or eCommerce team to ensure alignment with broader business goals.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. For this role, prioritize website assets, landing pages, email designs, and any eCommerce-related projects.

• Tell a Story: For each project, explain the brief, your role, the challenges you faced, your design process, the tools used, and the outcome or impact (if quantifiable).

• Highlight Key Skills: Ensure your portfolio clearly demonstrates proficiency in Adobe Suite, Figma, HTML, and CSS.

• Showcase UX Mindset: Include examples that illustrate your understanding of user experience, mobile-first design, and customer-centricity.

• Be Prepared to Discuss: Be ready to articulate your design decisions, justify your choices, and discuss how your work aligns with brand objectives.

Challenge Preparation:

• Figma & Adobe Suite Proficiency: Be ready for practical exercises using these tools. Practice creating mockups, prototypes, and editing assets.

• HTML/CSS Coding: Refresh your knowledge of front-end coding. You might be asked to interpret or write basic HTML/CSS.

• Design Thinking: Prepare to discuss how you approach design problems, from understanding requirements to delivering solutions. Consider how you would design a landing page for a new Smiggle product or an EDM for a seasonal sale.

• Brand Alignment: Research Smiggle's current branding, target audience, and recent campaigns. Understand their visual identity and tone of voice.

📝 Enhancement Note: The interview process for a design role heavily emphasizes the portfolio. Candidates should prepare to not only present their work but also to articulate their strategic thinking and technical capabilities. The potential for a practical design challenge means being ready to demonstrate skills live.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, image editing, and layout. Proficiency in Photoshop and Illustrator is critical. InDesign may be used for more complex layouts or print-adjacent materials.

• Figma: A leading collaborative interface design tool. Crucial for UI/UX design, prototyping, and team collaboration.

• HTML5 & CSS3: Core front-end web development languages. Required for implementing designs on the web and ensuring responsiveness.

Analytics & Reporting:

• Google Analytics (or similar): While not a primary design tool, understanding how to interpret website analytics (e.g., traffic, bounce rates, conversion rates) can inform design decisions and demonstrate a UX-focused approach.

CRM & Automation:

• Email Marketing Platforms (e.g., Mailchimp, Campaign Monitor, Klaviyo): Experience with platforms used for designing, building, and deploying EDMs is highly beneficial. Understanding their capabilities and limitations is key.

• Content Management Systems (CMS): Familiarity with systems like WordPress, Shopify, or proprietary retail CMS for updating website content and imagery.

📝 Enhancement Note: The core tools listed (Adobe Suite, Figma, HTML/CSS) are non-negotiable. Familiarity with eCommerce platforms and email marketing tools is a strong advantage, as these are directly related to the output of the role. Understanding analytics will help candidates demonstrate a data-informed design approach.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to develop new design concepts and push creative boundaries to enhance brand personality online.

• Customer-Centricity: A genuine commitment to a (UX) customer-first mindset, ensuring all designs are intuitive and engaging for the end-user.

• Collaboration: Working effectively within a supportive and high-performing team, sharing ideas and providing constructive feedback.

• Brand Ambassadorship: Understanding and upholding the Smiggle brand identity and personality in all design outputs.

• Efficiency & Execution: Delivering high-quality work on time, particularly for time-sensitive campaigns and website updates.

Collaboration Style:

• Cross-Functional Integration: Working closely with the Senior Web Designer, Marketing, and eCommerce teams to translate business objectives into visual designs.

• Feedback Loop: Openness to receiving and providing constructive feedback to refine designs and improve outcomes.

• Proactive Communication: Engaging with team members to share ideas, discuss project progress, and identify potential design challenges or opportunities.

• Shared Vision: Contributing to a collective understanding of brand goals and customer needs to ensure design efforts are aligned and impactful.

📝 Enhancement Note: The company culture emphasizes collaboration, creativity, and a customer-focused approach. For a designer, understanding and embodying the brand's personality (especially for a brand like Smiggle) is crucial. The team values proactive contributions and strong communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Guidelines: Consistently producing innovative designs while adhering strictly to Smiggle's established brand identity and marketing objectives.

• Managing Multiple Projects: Effectively prioritizing and managing design tasks for various channels (website, email, social media) with competing deadlines.

• Adapting to Evolving Trends: Staying current with the latest digital design trends, UX best practices, and eCommerce technologies to keep Smiggle's online presence fresh and competitive.

• Technical Constraints: Working within the technical limitations of web platforms and email clients to deliver visually appealing and functional designs.

Learning & Development Opportunities:

• Advanced Design Software Techniques: Deepening expertise in Figma for advanced prototyping and collaboration, or exploring new features in Adobe Suite.

• UX/UI Specialization: Opportunities to gain more in-depth knowledge of UX research methodologies and UI design patterns relevant to eCommerce.

• eCommerce Platform Training: Learning about the specific eCommerce platform Premier Retail uses and how to optimize designs within it.

• Digital Marketing Strategy: Gaining a better understanding of broader digital marketing strategies and how design contributes to campaign success.

• Mentorship: Learning from the Senior Web Designer, gaining insights into strategic design thinking and project management.

📝 Enhancement Note: The challenges are typical for a mid-level designer in a fast-paced retail environment, requiring a blend of creative flair and practical execution. The growth opportunities are geared towards enhancing core design skills and expanding knowledge into related areas like UX and marketing strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a digital asset under tight deadlines. How did you manage your time and ensure quality?" (Assesses time management, prioritization, and execution under pressure).

• "Walk us through your process for designing a new landing page for an eCommerce product. What factors do you consider?" (Evaluates design thinking, UX approach, and understanding of eCommerce goals).

Company & Culture Questions:

• "What do you know about Smiggle and Premier Retail? What excites you about designing for this brand?" (Assesses research, brand enthusiasm, and cultural fit).

• "Describe your experience working collaboratively within a marketing or design team. What is your preferred communication style?" (Evaluates teamwork and interpersonal skills).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, start with the objective, your role, the challenge, your solution (design process), and the outcome.

• Highlight Key Skills: Explicitly point out where you used Adobe Suite, Figma, HTML, and CSS.

• Focus on Impact: If possible, quantify the impact of your designs (e.g., increased click-through rates, improved conversion, positive user feedback).

• Be Ready for Live Exercises: Prepare to potentially create a quick mockup in Figma or sketch out a landing page concept based on a prompt.

• Showcase UX Thinking: Explain the user journey and how your design choices support it.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, problem-solving abilities, and a genuine understanding of the Smiggle brand and eCommerce context. The portfolio is the primary tool, so preparation should revolve around presenting it effectively.

📌 Application Steps

To apply for this Web Designer position:

• Submit your resume and a link to your online portfolio through the Premier Retail careers portal.

• Portfolio Customization: Ensure your portfolio prominently features projects showcasing website assets, landing pages, email designs, and any eCommerce experience. Tailor your case studies to highlight your proficiency with Adobe Suite, Figma, HTML, and CSS.

• Resume Optimization: Clearly articulate your years of experience, specific technical skills (Adobe Suite, Figma, HTML, CSS), and experience with eCommerce and UX principles. Use keywords from the job description.

• Interview Preparation: Practice discussing your portfolio projects, your design process, and how you approach UX challenges. Be ready to articulate your understanding of the Smiggle brand and its target audience.

• Company Research: Familiarize yourself with Premier Retail's brands, particularly Smiggle's current online presence, marketing campaigns, and target demographic. Understand their values and mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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