Web Designer

📍 Job Overview

Job Title: Web Designer

Company: Kalshi

Location: New York City, New York, United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Technology / Marketing

Date Posted: 2026-08-18

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Own the end-to-end design of Kalshi's brand and marketing web presence, from initial concept to final launch.

• Translate Kalshi's unique brand identity into compelling and distinctive digital experiences that go beyond template application.

• Develop and evolve reusable design systems, components, and patterns to ensure consistency, speed, and scalability across all web properties.

• Collaborate closely with engineering teams to ensure high-quality implementation and maintain design integrity through production.

• Focus on crafting highly crafted, responsive web experiences that are visually engaging and functionally robust across all devices and screen sizes.

📝 Enhancement Note: This role is specifically positioned as a Brand Designer specializing in digital, rather than a traditional Product Designer. The emphasis is on visual storytelling, brand expression, and the aesthetic details that elevate a website into a memorable brand experience, with a strong system-thinking component for scalability.

📈 Primary Responsibilities

• Lead the design strategy and execution for Kalshi's core brand and marketing web pages, including campaign landing pages, partnership showcases, policy explainers, and editorial content.

• Conceptualize and design highly crafted digital experiences that effectively communicate Kalshi's brand narrative and value proposition.

• Develop and maintain a comprehensive web design system, including reusable components, patterns, and style guides, to ensure brand consistency and accelerate design and development cycles.

• Partner directly with front-end engineers, providing detailed specifications and conducting design QA to ensure pixel-perfect implementation and a high standard of craft.

• Prototype interactions, animations, and innovative digital concepts to explore new possibilities for Kalshi's web presence and brand expression.

• Drive continuous improvement of Kalshi's web properties by identifying opportunities for enhanced user experience, visual appeal, and brand consistency.

• Collaborate effectively with cross-functional teams including Brand, Engineering, Product, and Growth to align web design efforts with broader company objectives and major launches.

• Proactively identify and address areas for improvement in the existing web presence, demonstrating ownership and a strategic approach to design evolution.

• Contribute to the definition and ongoing refinement of Kalshi's visual and interaction language on the web.

📝 Enhancement Note: The responsibilities highlight a blend of tactical execution (designing specific pages, QA) and strategic system-building (design systems, reusable components), emphasizing the need for a designer who can think both short-term for launches and long-term for scalability and consistency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Digital Design, Web Design, or a related field is implied by the experience and portfolio requirements.

Experience: 5-7 years of dedicated experience in web design, digital design, or brand design, with a proven track record of creating impactful online brand experiences.

Required Skills:

• Demonstrated expertise in web and digital design, with a portfolio showcasing highly crafted digital work.

• Exceptional skills in typography, layout, visual hierarchy, and overall aesthetic design.

• Strong brand intuition and the ability to translate visual identity guidelines into distinctive and compelling digital experiences.

• Advanced proficiency in Figma for design, prototyping, and system development.

• Deep understanding of responsive web design principles and best practices for cross-device compatibility.

• Solid instincts and experience in interaction design and motion design to create engaging user experiences.

• Proven ability to think systemically, developing and utilizing design systems and reusable components.

• Meticulous attention to detail with a high personal standard for design craft and quality.

• Demonstrated ability to manage and own design projects independently from concept to completion.

• Experience collaborating effectively with front-end engineers throughout the design and development lifecycle.

• Adaptability and effectiveness in a fast-paced, dynamic startup environment with evolving priorities.

• Proactive mindset, with a drive to identify and implement improvements without always waiting for explicit briefs. Preferred Skills:

• Experience designing digital experiences for well-known consumer brands.

• Prior experience in a high-growth startup or similarly dynamic environment.

• Hands-on experience building or significantly contributing to web design systems and component libraries.

• Strong prototyping capabilities for exploring complex interactions and motion concepts.

• Familiarity with the possibilities and constraints of front-end development technologies.

• Experience designing for data-driven, editorial, or content-heavy digital platforms.

• Proven ability to create impactful campaign sites, product launch pages, or interactive brand moments.

• Familiarity with the fintech industry, trading platforms, consumer internet products, or related cultural/economic domains.

📝 Enhancement Note: The emphasis on "brand designer who specializes in digital, not a traditional product designer" is crucial. This means candidates should showcase their ability to translate brand strategy into visual and interactive web elements, rather than focusing solely on user flows or product features. The "bonus" section provides excellent clues for candidates to tailor their portfolios and highlight relevant experiences.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of highly crafted web and digital design projects that demonstrate exceptional typography, layout, and visual design skills.

• Case studies showcasing the process of translating a brand's visual identity into a distinctive digital experience.

• Examples of responsive web designs that perform beautifully across various devices and screen sizes.

• Demonstrations of interaction and motion design capabilities through prototypes or video examples.

• Projects that highlight experience in building or utilizing design systems, component libraries, and reusable patterns.

• Evidence of close collaboration with engineers, illustrating how designs were brought to life and maintained for quality. Process Documentation:

• Case studies detailing the design process from initial concept and research through to final launch and iteration.

• Examples of how design challenges were approached, including problem-solving strategies and design decision-making.

• Documentation of how reusable components and design systems were developed and implemented to improve efficiency and consistency.

• Demonstrations of how attention to detail was applied throughout the design and QA process to ensure a high-quality final product.

• Examples of how feedback from stakeholders (Brand, Engineering, Product) was incorporated into the design process.

📝 Enhancement Note: The portfolio is key. Candidates should prioritize showcasing their ability to create brand-forward, aesthetically sophisticated web experiences and demonstrate their understanding of design systems and collaborative implementation. Projects that show a clear impact on brand perception or user engagement will be highly valued.

💵 Compensation & Benefits

Salary Range: $115,000 to $180,000 annually. This range is based on current market data for a Web Designer with 5-7 years of experience in New York City. The broad range reflects Kalshi's minimal hierarchy and potentially varied levels of experience within the role.

Benefits:

• Equity: Ownership stake in Kalshi, aligning personal success with company growth.

• Health Insurance: Comprehensive coverage for medical needs.

• Other benefits likely include standard offerings such as dental and vision insurance, paid time off, and potentially retirement savings plans, though not explicitly detailed in the provided information.

Working Hours: The role implies a standard full-time commitment, which is typically 40 hours per week. The fast-paced startup environment may require flexibility and dedication beyond standard hours during critical project phases or launches.

📝 Enhancement Note: The salary range is provided with transparency, acknowledging the potential for compensation expectations outside this band. Candidates with significant experience or unique qualifications are encouraged to discuss this further. The inclusion of equity is a significant draw for startup environments.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (Fintech), specifically operating in the nascent and rapidly growing prediction markets sector. Kalshi has pioneered and legalized prediction markets in the US.

Company Size: Kalshi is described as having a "relatively small" team, suggesting a lean, agile, and potentially fast-paced startup environment. This implies significant individual impact and direct collaboration across departments.

Founded: While the founding date isn't explicitly stated, the description of Kalshi fighting for years to legalize prediction markets indicates a company with a history of tenacity and a clear mission.

Team Structure:

• The operations team is likely integrated within functional departments (e.g., Brand, Engineering, Product).

• Collaboration is expected to be direct and cross-functional, with minimal bureaucracy.

• Reporting structures are likely flat, with a focus on ownership and accountability rather than rigid hierarchy. Methodology:

• Data-driven decision-making, especially given the nature of financial markets and prediction.

• Emphasis on iteration and continuous improvement, particularly in a fast-moving market.

• Focus on building scalable systems that support rapid growth and evolving product offerings.

• Strong ownership mentality, where individuals are empowered to drive initiatives and solve problems.

Company Website: https://kalshi.com

📝 Enhancement Note: The culture is characterized by meritocracy, hard work, a passion for craft, and a "dream big" mentality. Employees are trusted from day one, suggesting a high degree of autonomy and responsibility. The mission to "bring more truth to the world through the power of markets" is a strong cultural driver.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior individual contributor, requiring 5-7 years of experience. It offers significant ownership and the opportunity to define and shape a critical aspect of the company's external presence. The title "Web Designer" with these responsibilities suggests a role focused on brand expression and system building rather than pure product design.

Reporting Structure: The designer will likely report to a Head of Brand, Marketing, or potentially a Director of Design, depending on the current organizational structure. Close collaboration with engineering and brand teams is a given.

Operations Impact: The web presence is identified as a primary touchpoint for Kalshi's brand, product launches, and partnerships. This role directly impacts how Kalshi is perceived by the public, potential partners, and users, influencing brand recognition, user acquisition, and overall market perception. The ability to build scalable systems means the impact will grow over time.

Growth Opportunities:

• Specialization: Deepen expertise in brand-driven web design, design systems, and interaction/motion design within a high-growth fintech environment.

• Leadership: Potential to become a lead designer for web initiatives, mentor junior designers, and influence the overall design direction for Kalshi's digital presence.

• System Ownership: Expand ownership of web design systems and potentially contribute to broader design system initiatives across Kalshi's digital products.

• Cross-functional Exposure: Gain valuable experience working closely with engineering, product, and marketing teams in a rapidly scaling startup.

📝 Enhancement Note: The role offers a unique opportunity to build and scale a critical brand asset in a pioneering fintech company. Growth is likely tied to the company's expansion and the candidate's ability to take on increasing responsibility and influence.

🌐 Work Environment

Office Type: The role is explicitly listed as "On-site," indicating a preference for in-person collaboration and a traditional office environment.

Office Location(s): New York City, New York. This implies access to a vibrant tech and design community and a dynamic urban workspace.

Workspace Context:

• The environment is described as fast-moving and ambitious, with a culture of hard work and ownership.

• Expect a collaborative workspace where direct interaction with engineers, brand managers, and other stakeholders is frequent and encouraged.

• Access to necessary design tools and technologies (e.g., Figma) is a given, with potential for investment in new tools to enhance productivity and creativity.

• The office setting in NYC likely offers opportunities for networking and professional development within the broader tech and design ecosystem.

Work Schedule: Standard full-time hours (estimated 40 hours/week) are expected, but the startup culture may necessitate flexibility and dedication, particularly around launches or critical project deadlines.

📝 Enhancement Note: The "On-site" requirement suggests Kalshi values in-person collaboration, team synergy, and the spontaneous creative exchanges that often occur in a shared physical workspace. Candidates should be comfortable with this setup and the dynamic nature of a startup office.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Design Challenge/Portfolio Review: Candidates will likely present their portfolio, discussing specific projects, design process, system thinking, and collaboration with engineers. A practical design challenge may be part of this stage, focusing on brand expression or system component design.

• Team Interviews: Meetings with potential team members (e.g., Brand, Engineering) to evaluate collaboration style, communication skills, and cultural fit.

• Hiring Manager/Leadership Interview: Discussion with the hiring manager or senior leadership to assess strategic thinking, ownership, and overall suitability for Kalshi's ambitious environment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your web design, brand translation, and system-thinking skills. Prioritize projects that demonstrate impact and a clear design process.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process, key decisions, challenges faced, and the final outcome or impact. Use visuals effectively.

• Highlight Systems: Explicitly showcase your experience with design systems, component libraries, and how you ensure consistency and efficiency.

• Demonstrate Collaboration: Provide examples of how you've worked with engineers, Product Managers, or Brand teams. Discuss how you handle feedback and technical constraints.

• Brand Focus: Emphasize how you translate brand identity into digital experiences, showcasing your understanding of visual language and brand expression.

• Figma Proficiency: Be prepared to discuss your workflow in Figma and how you leverage its features for design, prototyping, and collaboration.

Challenge Preparation:

• Understand Kalshi's Brand: Research Kalshi's current website, marketing materials, and overall brand positioning. Identify areas where the web presence could be enhanced.

• Systematic Thinking: Be prepared to design a reusable component or a small system that aligns with Kalshi's brand and addresses a specific web need (e.g., a new type of marketing module, an editorial layout component).

• Brand Translation: Practice translating abstract brand concepts into concrete visual and interactive elements.

• Conciseness and Clarity: Focus on delivering a clear, well-reasoned solution within the allotted time. Practice articulating your design rationale succinctly.

📝 Enhancement Note: The interview process will heavily weigh the portfolio. Candidates should treat their portfolio presentation as a critical step, demonstrating not just design skill but also strategic thinking, collaborative ability, and a deep understanding of brand expression in a digital context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly stated as a required skill and will be the primary tool for design, prototyping, and potentially system development. Proficiency is non-negotiable.

• Design System Tools: Experience with tools or methodologies for building and maintaining design systems, component libraries, and style guides.

Analytics & Reporting:

• While not explicitly mentioned for this role, a Web Designer at Kalshi would likely benefit from familiarity with web analytics tools (e.g., Google Analytics, Amplitude) to understand user behavior and inform design decisions, and potentially dashboarding tools for performance tracking. CRM & Automation:

• Not directly relevant to the core design function, but understanding how web assets integrate with marketing automation or CRM systems could be a plus.

📝 Enhancement Note: Figma is the cornerstone of this role's toolset. Candidates should be ready to demonstrate advanced Figma skills, including component creation, auto-layout, prototyping, and collaboration features. Experience with design system management within Figma will be highly advantageous.

👥 Team Culture & Values

Operations Values:

• Meritocracy: Decisions and recognition are based on talent and contribution, not tenure or hierarchy.

• Ownership: Taking full responsibility for projects and driving them to successful completion.

• Hard Work & Dedication: A commitment to putting in the effort required to achieve ambitious goals.

• Craftsmanship: A deep appreciation for and dedication to high-quality work and attention to detail.

• Visionary Ambition: Dreaming big and working towards significant, impactful goals (e.g., building the largest financial market).

• Truth & Markets: A belief in the power of markets to reveal truth, forming the core mission.

Collaboration Style:

• Direct & Cross-functional: Emphasis on working closely with engineers, brand, product, and growth teams.

• Trust-Based: Kalshians are trusted from day one, implying a collaborative environment built on mutual respect and autonomy.

• Proactive & Iterative: Encouragement to proactively improve processes and iterate on designs based on feedback and performance.

• Communication: Open communication is essential for aligning efforts and ensuring smooth project execution.

📝 Enhancement Note: The culture emphasizes high performers who are self-starters, deeply passionate about their craft, and aligned with Kalshi's ambitious mission. The values suggest an environment where quality, impact, and collaborative problem-solving are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Craft: Navigating the demands of a fast-moving startup to launch quickly while maintaining an exceptionally high standard of design craft and brand integrity.

• System Building & Adoption: Developing a robust and scalable web design system and ensuring its consistent adoption across various web properties and projects.

• Translating Ambition into Digital: Effectively communicating Kalshi's pioneering vision and complex financial market concepts through compelling and accessible web design.

• Cross-functional Alignment: Ensuring cohesive design execution across different teams and projects, especially during rapid growth phases.

• Defining a New Category: Contributing to the visual language of a new market category (prediction markets) through innovative and clear web design.

Learning & Development Opportunities:

• Design System Mastery: Opportunity to become a key contributor to and potentially lead the evolution of Kalshi's web design system.

• Brand Storytelling: Deepen expertise in using web design as a powerful tool for brand narrative and market positioning.

• Fintech Design: Gain specialized experience in designing for the unique needs and audiences within the fintech sector.

• Startup Growth Experience: Develop a strong understanding of how design contributes to rapid business scaling and market disruption.

• Mentorship: Potential to mentor junior designers or collaborate closely with senior engineering and brand leads.

📝 Enhancement Note: The challenges presented are typical of high-growth startups and offer significant learning opportunities. Candidates who thrive in dynamic environments and are motivated by building foundational elements for a growing company will find this role particularly rewarding.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new marketing campaign landing page for Kalshi, ensuring it aligns with the brand and drives specific user actions?" (Focus on process, brand translation, conversion optimization).

• "Describe a time you had to balance a tight deadline with maintaining a high level of design quality. What was your approach?" (Focus on prioritization, efficiency, and quality assurance).

• "How do you ensure consistency and scalability in your web designs, particularly when working on a large or evolving website?" (Focus on design systems, reusable components, and systematic thinking).

• "Walk us through a project where you collaborated closely with engineers. What challenges did you face, and how did you overcome them to achieve a successful implementation?" (Focus on collaboration, communication, and technical understanding). Company & Culture Questions:

• "What excites you about Kalshi's mission to bring more truth to the world through prediction markets?" (Assess alignment with company vision).

• "How do you see your role as a Web Designer contributing to Kalshi's overall brand and business objectives?" (Focus on impact and strategic thinking).

• "Describe your ideal work environment and how you collaborate with team members." (Assess cultural fit and teamwork).

• "How do you stay updated on the latest trends in web design and how do you decide when to incorporate them?" (Assess continuous learning and design judgment). Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of Kalshi and the role. Then, present 3-5 key projects. For each project:

  1. Context: Briefly explain the client/company, the project goal, and your specific role.
  2. Process: Detail your design thinking, research, ideation, and decision-making.
  3. Solution: Showcase the final designs with high-quality visuals.
  4. Impact: Discuss the results, metrics (if available), and lessons learned.
  5. Systems/Collaboration: Highlight any design system elements or engineering collaboration involved.

• Key Themes: Emphasize your ability to translate brand identity, your proficiency in Figma, your understanding of responsive design, and your experience with design systems.

• Engagement: Be prepared for questions about your design choices, your process, and how you handle feedback. Ask insightful questions about Kalshi's design challenges and team.

📝 Enhancement Note: Candidates should prepare to articulate their design process, demonstrate their strategic thinking, and showcase their ability to execute with high craft, especially in a brand-focused context. Be ready to discuss specific Figma workflows and design system principles.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the provided link on jobs.ashbyhq.com.

• Portfolio Customization: Curate your online portfolio to prominently feature 3-5 of your strongest web and digital design projects that align with brand expression, system thinking, and high-quality craft. Ensure your portfolio is easily accessible and visually appealing.

• Resume Optimization: Tailor your resume to highlight your 5-7 years of relevant experience, emphasizing skills in web design, brand design, Figma, typography, layout, interaction design, and design systems. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your design process, brand translation skills, and collaborative approach. Prepare to discuss specific examples of your work and how they demonstrate the required qualifications.

• Company Research: Thoroughly research Kalshi's mission, product, current web presence, and company culture. Understand their position as a pioneer in prediction markets and how this role contributes to their brand's success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.