Web and Graphic Designer - 1436 - Colombia

📍 Job Overview

Job Title: Web and Graphic Designer

Company: Bionic Talent

Location: Fagua, Cundinamarca, Colombia

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: July 23, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role is ideal for a creative and results-driven Web and Graphic Designer with a passion for end-to-end project ownership and a strong understanding of conversion-focused design principles.

• You will be responsible for designing and mocking up websites, applying UX principles, and creating supporting marketing assets, ensuring brand consistency across all deliverables.

• The position requires proficiency in managing project revisions, timelines, and client expectations, as well as making content and layout edits in WordPress.

• A key aspect of this role involves leveraging AI tools to enhance design quality and production efficiency, aligning with modern digital marketing agency practices.

📝 Enhancement Note: The provided job description is for a Web and Graphic Designer, not a Revenue Operations, Sales Operations, or GTM role. The enhancement will focus on translating the provided information into the requested structure, while acknowledging the deviation from the intended operations focus by using "Creative & Media / Art & Design / Marketing" as the category. If this were an operations role, the category would be Revenue Operations, Sales Operations, or GTM.

📈 Primary Responsibilities

• Design and mock up websites with a primary focus on usability, clarity, and conversion optimization, employing best practices in UX and practical usability.

• Develop and design supporting creative assets, including social media ads, print materials, and digital marketing collateral, ensuring adherence to brand guidelines.

• Manage project timelines, revisions, and client expectations throughout the design lifecycle, ensuring timely and high-quality deliverables.

• Implement content and layout modifications within WordPress, including adjusting themes and templates to meet project requirements.

• Assist in refining key messaging elements such as hooks, headlines, and anchors, utilizing StoryBrand-style principles to enhance communication effectiveness.

• Maintain rigorous brand consistency across all design outputs, ensuring a cohesive and professional visual identity for clients.

• Utilize AI tools to augment design quality, streamline workflows, and increase overall production efficiency.

📝 Enhancement Note: These responsibilities have been detailed to reflect the comprehensive nature of a design role, emphasizing project management, client interaction, and technical execution within WordPress and AI tools, aligning with a senior designer's scope.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Web Design, Fine Arts, or a related field is often preferred in creative roles. Equivalent practical experience and a strong portfolio will be considered.

Experience: 4-5+ years of agency experience in website and graphic design is required. Experience within the healthcare or dental industry is preferred but not mandatory.

Required Skills:

• Proven expertise in web design, including wireframing, prototyping, and user interface (UI) design.

• Strong graphic design skills, with a portfolio showcasing diverse creative assets and branding work.

• Proficiency in applying UX principles and practical usability best practices to create intuitive and effective designs.

• Hands-on experience with WordPress for content and layout editing, theme adjustments, and template modifications.

• Excellent written English communication skills, including impeccable spelling and grammar, for effective collaboration and content refinement.

• Demonstrated ability to leverage AI tools to enhance design quality and increase production efficiency.

• Experience in managing multiple projects simultaneously, including timelines, revisions, and stakeholder expectations.

• Ability to structure homepages and key pages for maximum clarity, engagement, and conversion. Preferred Skills:

• Experience in the healthcare or dental industry, understanding specific design considerations and client needs.

• Familiarity with StoryBrand principles for crafting compelling headlines and messaging.

• Experience designing for social media advertising platforms.

• Knowledge of print design principles and production processes.

• Understanding of Search Engine Optimization (SEO) principles as they relate to web design and content structure.

📝 Enhancement Note: The requirements have been expanded to include specific design competencies and soft skills crucial for agency environments, such as client management and AI tool integration. The preferred skills highlight industry-specific knowledge that would be advantageous.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 4-5 years of agency-level web and graphic design work.

• Design case studies that clearly demonstrate the application of UX principles and conversion-focused strategies in website design projects.

• Examples of diverse marketing collateral design, including social media ads, print materials, and digital assets, highlighting brand consistency.

• Demonstrations of WordPress proficiency, illustrating ability to edit content, layouts, themes, and templates effectively.

• Evidence of using AI tools to enhance design output, improve efficiency, or achieve specific project goals. Process Documentation:

• Case studies should detail the design process from initial concept and wireframing through to final mockups and implementation.

• Documentation of how project timelines, revisions, and client expectations were managed to ensure successful project completion.

• Examples of how StoryBrand principles or similar frameworks were applied to refine messaging and enhance content clarity.

• Workflow examples showing the integration of AI tools into the design process for quality and production gains.

📝 Enhancement Note: Portfolio requirements are tailored to showcase the candidate's ability to deliver on conversion-focused design, project management, and the effective use of modern design tools, including AI.

💵 Compensation & Benefits

Salary Range: USD 1,500 - USD 2,200 per month.

This range is competitive for a fully remote Web and Graphic Designer position with 4-5+ years of agency experience, especially considering the focus on specialized skills like AI integration and StoryBrand principles. The salary reflects the talent pool typically available for remote roles based in regions like Colombia, while also acknowledging the US holiday observance and EST working hours which may influence compensation benchmarks.

Benefits:

• Fully Remote Work Arrangement: Opportunity to work from anywhere within a remote-eligible location.

• US Holiday Observance: Paid time off in accordance with major US holidays.

• Professional Development: Potential for access to training and resources to enhance design skills, particularly in AI and UX.

• Creative Freedom: Opportunity to own projects end-to-end and contribute to client success in a dynamic agency environment.

• Collaborative Team: Work with a team that values a high-touch, personalized client experience.

Working Hours: 9:00 am - 6:00 pm EST (Eastern Standard Time). This implies a standard 40-hour work week, with potential for flexibility depending on project demands and client needs, aligned with the agency's commitment to client service.

📝 Enhancement Note: The salary range has been contextualized based on the provided monthly figures, remote work arrangement, and location. Benefits have been inferred based on typical offerings for remote roles and the agency's described culture. The working hours are precisely stated, with an implication of a standard work week.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing Agency. The agency specializes in providing a high-touch, personalized experience for its clients, emphasizing exceptional customer service and empathy. This focus shapes a client-centric culture where understanding and meeting client needs are paramount.

Company Size: While not explicitly stated, Bionic Talent appears to be a talent acquisition firm that partners with various clients. The client itself is a digital marketing agency, suggesting a team structure that is likely collaborative and project-driven, common in agency environments.

Founded: Information not provided. However, the emphasis on personalized experience and high-touch service suggests a company that values quality over sheer volume, fostering a supportive and detail-oriented work environment.

Team Structure:

• The Web and Graphic Designer will likely be part of a creative team, potentially working alongside copywriters, marketing strategists, and project managers.

• Collaboration is key, especially with a content team that supports full copy, indicating a need for seamless handoffs and integrated workflows.

• The team structure is designed to support end-to-end project ownership, meaning the designer will have significant autonomy within their domain. Methodology:

• Client-centric approach: Prioritizing personalized experiences and empathy in all client interactions.

• Conversion-focused design: A core methodology that drives website and asset creation, aiming for measurable business results.

• StoryBrand principles: Used to ensure clarity and effectiveness in messaging and content structure.

• AI-enhanced production: Integrating AI tools to improve efficiency and quality in design processes.

Company Website: https://careers.bionictalent.com

📝 Enhancement Note: The company culture and team context have been inferred based on the client's description of a "digital marketing agency that focuses on providing a high-touch, personalized experience," and Bionic Talent's role as a talent provider. This suggests a client-focused, collaborative, and quality-driven environment.

📈 Career & Growth Analysis

Creative & Media Career Level: This role is positioned as a mid-to-senior level designer, requiring 4-5+ years of agency experience. It offers significant ownership and responsibility, moving beyond task execution to project management and strategic input on design direction.

Reporting Structure: The designer will likely report to a Creative Director, Design Lead, or a Project Manager who oversees client projects. The emphasis on end-to-end ownership suggests a degree of autonomy in daily tasks and project execution.

Design Impact: The designer's work directly impacts client brand perception, user engagement, and conversion rates. By applying UX principles and conversion-focused design, the role plays a crucial part in achieving client business objectives, demonstrating a tangible impact on their success.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like UX/UI design, conversion rate optimization (CRO), or AI-driven design tools.

• Leadership: Progress into a Senior Designer, Lead Designer, or Art Director role, mentoring junior designers and leading creative strategy.

• Cross-functional Agility: Develop skills in related areas such as front-end development or marketing strategy through collaboration.

• Client Relationship Management: Enhance client-facing skills by presenting designs and managing feedback, potentially leading to client management responsibilities.

📝 Enhancement Note: This analysis positions the role within the design career path, highlighting opportunities for specialization and leadership within an agency setting, based on the provided experience level and responsibilities.

🌐 Work Environment

Office Type: Fully Remote. This offers significant flexibility and the ability to work from any location that supports remote employment, provided adherence to the specified working hours and holidays.

Office Location(s): While the job is listed for Colombia, the "Fully Remote" status and "US Holidays" observance suggest the company operates with a global or US-centric focus, with team members potentially distributed across different regions. The primary talent pool is likely in Colombia, but the work itself is location-independent.

Workspace Context:

• The remote nature necessitates a self-disciplined and organized workspace conducive to focused design work and virtual collaboration.

• Access to reliable internet and necessary design software is crucial for productivity.

• Opportunities for collaboration will primarily occur through digital channels, such as video conferencing, instant messaging, and project management platforms.

Work Schedule: 9:00 am - 6:00 pm EST. This schedule requires alignment with the US Eastern Standard Time zone, which is critical for real-time collaboration and communication with the client and potentially other team members. This may require adjustments for individuals in significantly different time zones.

📝 Enhancement Note: The work environment is defined by its fully remote nature and the specific time zone alignment required, emphasizing the need for self-management and effective digital communication tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role requirements.

• Skills Assessment (Portfolio Review): A detailed review of your portfolio will be a primary focus. Expect to discuss specific projects, your design process, your role in each project, and the outcomes achieved, particularly regarding usability and conversion.

• Technical/Creative Interview: This may involve discussing your approach to design challenges, your experience with WordPress and AI tools, and your understanding of UX/UI principles. You might be asked to walk through specific case studies.

• Cultural Fit & Collaboration Interview: An interview to assess your ability to work independently, manage projects end-to-end, communicate effectively in English, and align with the agency's client-centric and empathetic culture.

• Final Interview: Potentially with a senior leader to discuss role expectations, growth opportunities, and finalize an offer.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your expertise in web design, graphic design, conversion-focused design, and UX principles. Prioritize work with measurable results.

• Highlight Ownership: Clearly articulate your specific contributions and responsibilities for each project, especially those where you managed the entire process from start to finish.

• Showcase Process: For key projects, briefly explain your design process, including how you applied UX best practices, StoryBrand principles, and leveraged AI tools.

• Quantify Impact: Whenever possible, include metrics or outcomes that demonstrate the success of your designs (e.g., increased conversion rates, improved user engagement).

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality images and clear descriptions.

Challenge Preparation:

• Be prepared to discuss how you would approach designing a website for a new client in the healthcare or dental industry, considering clarity, usability, and conversion.

• Familiarize yourself with common WordPress customization scenarios and how you would implement them.

• Think about how you would integrate AI tools into a typical design workflow to enhance a specific aspect of a project.

• Practice articulating your design decisions and rationale concisely and persuasively in English.

📝 Enhancement Note: The application and review process emphasizes the critical role of the portfolio and the need for candidates to demonstrate practical skills, process understanding, and effective communication in English.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and potentially XD or Figma for wireframing, UI design, and graphic asset creation.

• Figma/Sketch/Adobe XD: Essential for wireframing, prototyping, and collaborative UI/UX design.

• WordPress: In-depth knowledge required for content management, layout editing, theme and template adjustments.

AI & Productivity Tools:

• AI Design Assistants: Experience with AI tools for image generation, content enhancement, workflow automation, or design iteration is a significant plus. Examples might include Midjourney, DALL-E, or AI-powered design plugins.

• Project Management Software: Familiarity with tools like Asana, Trello, Monday.com, or similar platforms for managing timelines and revisions.

• Communication Platforms: Proficiency in Slack, Microsoft Teams, or similar for team and client communication.

Supporting Tools:

• StoryBrand Framework Resources: Understanding and application of the StoryBrand framework principles.

• Browser Developer Tools: Basic understanding to inspect elements and troubleshoot layout issues in WordPress.

• File Transfer/Cloud Storage: Google Drive, Dropbox, or similar for asset sharing and collaboration.

📝 Enhancement Note: The technology stack highlights industry-standard design software, the critical requirement for WordPress proficiency, and the explicit need for experience with AI tools, reflecting modern agency demands.

👥 Team Culture & Values

Design Values:

• Client-Centricity: A commitment to understanding and fulfilling client needs with empathy and high-touch service.

• Quality & Polish: Dedication to delivering polished, high-quality creative work that meets agency standards.

• Clarity & Usability: A focus on creating designs that are intuitive, easy to understand, and user-friendly.

• Conversion-Focused: A results-oriented approach where design decisions are made to drive measurable business outcomes for clients.

• Efficiency & Innovation: Embracing new tools and methodologies, like AI, to enhance productivity and creative output.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with content teams, strategists, and project managers to ensure cohesive project delivery.

• Proactive Communication: Maintaining clear and consistent communication regarding project status, challenges, and timelines, especially within a remote setting.

• Feedback-Driven Improvement: Openness to receiving and providing constructive feedback to refine designs and processes.

• Ownership & Accountability: A culture where team members take ownership of their projects and are accountable for outcomes.

📝 Enhancement Note: The team culture and values are interpreted from the client's emphasis on personalized, high-touch service, and the role's emphasis on end-to-end ownership and conversion-focused design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Client Objectives: Ensuring designs are both aesthetically pleasing and effectively meet client conversion goals and brand guidelines.

• Managing Multiple Projects and Deadlines: Effectively prioritizing tasks and managing workloads to meet concurrent project deadlines in a remote setting.

• Adapting to Evolving Design Trends and AI Tools: Staying current with the rapid pace of change in design software, AI capabilities, and digital marketing best practices.

• Effective Remote Communication: Maintaining strong collaborative relationships and clear communication without in-person interaction.

Learning & Development Opportunities:

• Advanced AI in Design: Exploring and mastering new AI tools and techniques for creative workflows and output enhancement.

• UX/UI Specialization: Pursuing certifications or advanced training in user experience and user interface design.

• Conversion Rate Optimization (CRO): Deepening knowledge in CRO strategies and how design directly influences conversion metrics.

• StoryBrand Masterclass: Further developing skills in applying narrative frameworks to marketing and web design.

• Agency Best Practices: Gaining exposure to a variety of client industries and learning advanced agency operational workflows.

📝 Enhancement Note: Challenges and growth opportunities are framed around the specific demands of a remote agency designer role, focusing on skill development in emerging areas like AI and UX.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a website that aims to maximize conversions. What key elements do you focus on?" - Preparation: Be ready to discuss your UX/UI approach, wireframing, A/B testing considerations, and essential conversion elements.

• "How do you ensure brand consistency across various digital and print marketing materials?" - Preparation: Detail your methods for using style guides, brand assets, and maintaining a unified visual identity.

• "Walk me through a project where you used AI tools to significantly improve design quality or production efficiency. What was the outcome?" - Preparation: Prepare a specific case study demonstrating your practical application of AI in design.

• "How do you manage client expectations and revisions throughout a design project, especially when working remotely?" - Preparation: Discuss your project management strategies, communication techniques, and how you handle feedback. Company & Culture Questions:

• "What interests you about working for a digital marketing agency that emphasizes a high-touch, personalized client experience?" - Preparation: Research Bionic Talent and the client's approach; articulate how your values align with theirs.

• "How do you approach learning and integrating new design tools or technologies, such as AI?" - Preparation: Share your methods for continuous learning and adaptation in the design field.

• "Describe a time you had to explain a complex design decision to a non-designer. How did you ensure they understood?" - Preparation: Practice explaining technical design concepts in simple, clear English. Portfolio Presentation Strategy:

• Narrative Arc: For each showcased project, tell a story: the client's challenge, your design solution, the process you followed (including UX/AI integration), and the results.

• Focus on Impact: Emphasize how your designs directly contributed to client goals, particularly conversion rates and user engagement.

• Highlight Ownership: Clearly state your role and responsibilities in each project, especially those you managed end-to-end.

• Concise Explanations: Be prepared to present your work succinctly and answer questions directly, using clear English.

• Demonstrate Tool Proficiency: Be ready to speak about your experience with specific tools like WordPress and AI design assistants.

📝 Enhancement Note: Interview preparation focuses on demonstrating core design competencies, project management skills, adaptability with new technologies (AI), and effective communication, all within the context of an agency environment.

📌 Application Steps

To apply for this Web and Graphic Designer position:

• Submit your application through the provided link on the Bionic Talent careers page.

• Curate Your Portfolio: Select your strongest web and graphic design projects, ensuring they highlight your expertise in conversion-focused design, UX principles, and WordPress. Prepare to showcase at least one project where you leveraged AI tools for enhanced output.

• Tailor Your Resume: Update your resume to emphasize your 4-5+ years of agency experience, specific design skills (web, graphic, UX/UI), proficiency with WordPress and AI tools, and excellent written English capabilities. Quantify achievements where possible.

• Prepare Your Case Studies: For your most relevant portfolio pieces, draft concise descriptions of the project goals, your process, your role, and the outcomes. Focus on how you contributed to client success and managed projects end-to-end.

• Research the Agency and Client: Understand Bionic Talent's mission and the client's focus on high-touch, personalized digital marketing. Prepare to discuss how your design philosophy aligns with their values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.