Visual Designer (Trade Marketing)

📍 Job Overview

Job Title: Visual Designer (Trade Marketing)

Company: Exoticca

Location: Barcelona, Catalonia, Spain

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: 2026-08-03

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive end-to-end visual design and production of high-impact marketing assets specifically for B2B channels and key partner accounts.

• Translate strategic marketing concepts and campaign objectives into compelling physical and digital collateral, ensuring visual consistency and brand alignment.

• Adapt visuals effectively across diverse formats, from print advertisements and brochures to promotional videos and animated banners, maintaining a strong visual impact.

• Collaborate closely with Trade Marketing, Business Development Managers (BDMs), and Commercial Managers to execute sales and marketing needs efficiently.

• Ensure all creative output adheres to internal brand guidelines and specific co-branding requirements for B2B partners.

📝 Enhancement Note: While the raw job title is "Visual Designer (Trade Marketing)," this role's focus on B2B marketing collateral, partner brand adaptation, and driving sales/marketing needs positions it within a broader operations context, particularly bridging creative execution with GTM strategy. The emphasis on efficiency, adaptation across formats, and collaboration with sales/marketing teams aligns with operational excellence in marketing.

📈 Primary Responsibilities

• Lead the creative execution and production of a wide range of marketing collateral for B2B channels, key accounts, and promotional campaigns.

• Design and adapt multi-media assets, including print advertisements, flyers, brochures, roll-ups, digital catalogs, promotional videos, animated banners, and presentation decks.

• Optimize visual content for adaptation across various physical and digital channels, ensuring high visual impact and brand consistency.

• Execute custom designs to meet specific co-branding guidelines and requirements for key B2B partner accounts, fostering strong partner relationships.

• Conduct thorough quality control checks to ensure all generated artwork meets high visual standards and adheres strictly to internal brand guidelines.

• Partner closely with the Trade Marketing team, BDMs, and Commercial Managers to effectively translate campaign objectives into compelling visual formats that drive engagement and conversions.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on end-to-end creative ownership and execution within a B2B marketing context. This requires not just design skills but also an understanding of marketing objectives and the ability to adapt designs for different channels and partner requirements, which are crucial operational aspects of marketing execution.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for this level of role.

Experience: 2-5 years of proven experience in graphic design, with a specific focus on marketing collateral and B2B partnerships. Experience in the travel or e-commerce industry is a plus.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expertise with design and collaboration tools such as Figma and Canva.

• Proven graphic design experience with a strong portfolio showcasing work across both print (e.g., ads, flyers, catalogs) and digital media (e.g., short videos, web banners).

• Technical confidence and autonomy to independently manage and run the creative process from conception to final delivery.

• Resourceful and solution-oriented mindset with a "can-do" attitude for problem-solving visual challenges.

• Exceptional time management skills with the ability to handle multiple projects simultaneously under tight production deadlines.

• Fluent in English for effective communication within a multicultural team and with international partners. Preferred Skills:

• Experience in motion graphics and video editing software (e.g., Adobe After Effects, Premiere Pro).

• Understanding of B2B marketing strategies and co-branding principles.

• Familiarity with project management tools to track creative workflows.

• Basic understanding of web design principles and UI/UX considerations for digital assets.

• Experience working in a fast-paced, international, and rapidly growing organization.

📝 Enhancement Note: The requirements emphasize hands-on technical skills in design software and a self-sufficient, problem-solving approach. The need for multi-format capability and partner brand adaptation points to an operational requirement for flexibility and precision in creative execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a strong command of visual design principles across both print and digital mediums.

• Showcase specific examples of marketing collateral created for B2B channels, including flyers, print ads, brochures, digital catalogs, and promotional materials.

• Include case studies or examples of adapting visuals to meet specific co-branding guidelines and partner requirements, highlighting problem-solving and creative solutions.

• Demonstrate experience in designing for various digital formats, such as animated banners, short promotional videos, and presentation decks.

• Evidence of maintaining high visual standards and adherence to brand guidelines in all presented work. Process Documentation:

• Showcase an understanding of workflow design and optimization, particularly in managing the creative process from brief to final asset delivery under deadline pressure.

• Illustrate methods for adapting designs across different physical and digital channels while maintaining visual impact and brand integrity.

• Provide examples of how you have managed quality control and ensured alignment with internal brand guidelines and external partner requirements.

📝 Enhancement Note: For a Visual Designer role with a strong B2B marketing component, the portfolio is critical. It serves as a direct demonstration of the candidate's ability to execute operational requirements: efficiency in production, adherence to brand and partner specifications, and versatility across formats, all essential for driving GTM initiatives.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Visual Designer with 2-5 years of experience in Barcelona, Spain, the estimated annual salary range is €25,000 - €35,000. This estimate considers the cost of living in Barcelona, the company's growth stage, and the specific responsibilities outlined.

Benefits:

• Competitive compensation package aligned with job responsibilities and experience.

• Flexible compensation management options for diet, transportation, and private health insurance via Cobee.

• Permanent employment contract from the start.

• Access to travel packages at reduced prices.

• Referral bonus for successfully recommending talented individuals.

• Unlimited coffee, team lunches, and English lessons.

• Bi-annual company parties and other social events.

Working Hours: Approximately 40 hours per week, aligning with standard full-time employment in Spain. The on-site model in Barcelona suggests typical office hours, though flexibility may be available depending on project needs.

📝 Enhancement Note: Salary estimation is based on research for similar Visual Designer roles in Barcelona, Spain, factoring in the mid-level experience requirement and the described responsibilities. The benefits package is comprehensive, with a notable emphasis on flexible compensation and perks that foster a positive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel Agency (OTA) / E-commerce - Travel sector, specializing in long-distance dream trips.

Company Size: Rapidly growing international organization. (Specific size not provided but implied to be scaling significantly).

Founded: Exoticca is positioned as a pioneering and forward-thinking company in its market. (Founding date not provided, but emphasis is on innovation and revolutionizing travel e-commerce).

Team Structure:

• The Visual Designer will be part of the Trade Marketing team, acting as the primary design specialist within this unit.

• Close collaboration is expected with Business Development Managers (BDMs) and Commercial Managers, indicating a cross-functional team dynamic focused on B2B sales and marketing efforts.

• The role functions within a dynamic, multicultural team in rapid international growth. Methodology:

• Emphasis on creating "life milestones" through travel experiences, suggesting a customer-centric and quality-focused approach.

• The company operates in a fast-paced, agile environment, requiring adaptability and efficiency.

• A "can-do" attitude and resourcefulness are valued for overcoming visual challenges and meeting tight deadlines.

Company Website: [Exoticca Website URL - e.g., https://www.exoticca.com/]

📝 Enhancement Note: Exoticca's focus on "creating life milestones" and revolutionizing travel e-commerce suggests a culture that values impactful experiences, innovation, and customer satisfaction. The rapid growth implies a dynamic, potentially demanding, but rewarding environment for operations and creative roles.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Visual Designer. This role is positioned as a key individual contributor with specialized expertise in visual marketing for B2B channels. It requires autonomy and the ability to lead the creative process for specific projects.

Reporting Structure: The Visual Designer will report to a lead within the Trade Marketing team and will collaborate closely with BDMs and Commercial Managers. This structure allows for direct impact on sales and marketing initiatives.

Operations Impact: The Visual Designer's output directly influences the effectiveness of B2B marketing campaigns, partner co-branding efforts, and the overall visual presentation of Exoticca's offerings to key accounts. High-quality, impactful visuals are crucial for driving engagement, conversions, and strengthening partner relationships, thereby contributing to revenue growth and market penetration.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in B2B marketing design, co-branding adaptation, and potentially motion graphics or video production.

• Cross-functional Exposure: Gain valuable experience collaborating with sales and business development teams, understanding their strategic needs and how design supports them.

• Career Progression: Potential to advance into senior design roles, lead design projects, or transition into broader marketing or creative management positions within a rapidly growing organization.

• Industry Experience: Develop specialized knowledge within the thriving online travel and e-commerce sector.

📝 Enhancement Note: This role offers growth through specialization in B2B marketing design and cross-functional collaboration, which are valuable for career progression in operations and marketing. The company's rapid growth provides opportunities for accelerated advancement.

🌐 Work Environment

Office Type: On-site work model within modern offices located in Barcelona City.

Office Location(s): Barcelona, Catalonia, Spain.

Workspace Context:

• The environment is described as professional, dynamic, and multicultural, fostering collaboration and innovation.

• Access to unlimited coffee and team lunches suggests a comfortable and engaging office atmosphere.

• The presence of a dedicated Trade Marketing team implies a collaborative space where creative professionals work closely with business development and commercial teams.

Work Schedule: Standard full-time working hours (approx. 40 hours/week) are expected, with the inherent flexibility often found in creative roles to meet project deadlines. The on-site requirement emphasizes in-person collaboration and team integration.

📝 Enhancement Note: The on-site nature of the role in a vibrant city like Barcelona, combined with the company's focus on team building (team lunches, parties), suggests a collaborative and engaging office environment conducive to creative operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess relevant skills and experience.

• Creative Assessment: Potential for a practical design test or a detailed discussion about portfolio pieces, focusing on problem-solving and execution.

• Team/Manager Interview: Discussion about your approach to design, collaboration style, and how you handle B2B marketing challenges.

• Cultural Fit Interview: Assessment of alignment with Exoticca's values, "can-do" attitude, and ability to thrive in a fast-paced, multicultural environment.

Portfolio Review Tips:

• Highlight B2B Relevance: Ensure your portfolio prominently features work created for B2B partners, co-branding initiatives, and marketing collateral.

• Showcase Versatility: Include examples demonstrating proficiency across print (ads, brochures) and digital formats (banners, videos), as well as your ability to adapt designs.

• Detail Your Process: Be prepared to walk through your design process for key projects, explaining your rationale, problem-solving approach, and how you met specific client/partner requirements.

• Quantify Impact (if possible): While challenging for design, if any of your work contributed to measurable outcomes (e.g., increased engagement, successful campaign execution), highlight it.

• Adherence to Guidelines: Demonstrate your ability to strictly follow brand guidelines and co-branding requirements.

Challenge Preparation:

• Be ready to discuss how you manage multiple design projects under tight deadlines.

• Prepare examples of how you have independently solved visual challenges and executed sales/marketing needs.

• Think about how you would approach adapting a core brand message for different B2B partner needs.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges underscores the practical, execution-focused nature of this role. Candidates should prepare to demonstrate not just creative talent but also operational efficiency and problem-solving skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop, Illustrator, and InDesign.

• Figma: A collaborative interface design tool, increasingly used for various design tasks.

• Canva: A user-friendly graphic design platform, often used for quick adaptations and simpler collateral.

Analytics & Reporting:

• While not a direct responsibility, an understanding of how visual assets perform on different platforms (e.g., web banner click-through rates, video engagement) is beneficial. Familiarity with basic analytics concepts is a plus. CRM & Automation:

• No direct CRM or automation tool requirements are listed, but understanding how marketing collateral integrates with CRM or marketing automation platforms for B2B outreach would be advantageous.

📝 Enhancement Note: Proficiency in the listed design software is non-negotiable. The inclusion of Figma and Canva suggests a modern workflow that values both professional-grade tools and efficient, accessible platforms for broader team use or quick adaptations.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: Focus on creating "life milestones" through travel, implying a deep understanding of customer desires and delivering exceptional experiences.

• Innovation & Agility: Operating as a pioneering company in a dynamic market requires continuous innovation and the ability to adapt quickly to changes.

• Collaboration: Working in a multicultural team and closely with BDMs/Commercial Managers necessitates strong teamwork and open communication.

• Resourcefulness & Ownership: A "can-do" attitude and the ability to solve visual challenges independently are key to thriving in this fast-paced environment.

• Quality & Brand Integrity: Maintaining high visual standards and adhering to brand guidelines are paramount for professional execution.

Collaboration Style:

• Cross-functional Integration: The role requires close partnership with the Trade Marketing team and direct collaboration with BDMs/Commercial Managers, emphasizing seamless integration between creative and sales/business development functions.

• Proactive Communication: Given the tight deadlines and diverse partner needs, proactive