Visual Designer/ Senior Visual Designer

📍 Job Overview

Job Title: Visual Designer / Senior Visual Designer

Company: Goodera

Location: Bengaluru, Karnataka, India

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-08-13

Experience Level: 6+ Years

Remote Status: On-site

🚀 Role Summary

• Translate Goodera's offering narratives into compelling, consistent, and production-ready visual designs across various touchpoints including end-user, customer, sales, and marketing.

• Develop and maintain visual identities for new and existing offerings, defining visual language, design direction, and core assets to ensure a cohesive brand experience.

• Create engaging and practical design solutions for physical products such as activity kits, packaging, and inserts, ensuring a thoughtful unboxing experience and clear end-user instructions.

• Produce high-quality sales and marketing collateral, including pitch decks, brochures, landing pages, and campaign assets, to effectively communicate Goodera's value proposition.

• Build and manage scalable design systems, reusable templates, and asset libraries to enhance design speed, consistency, and quality across a diverse project pipeline.

📝 Enhancement Note: While the input job title is "Visual Designer/ Senior Visual Designer", the core responsibilities and experience requirements (6+ years) strongly suggest this role will lean towards a Senior Visual Designer level, with expectations for independent project management and strategic input into design systems. The category has been broadened to include "Marketing Operations" due to the significant focus on sales and marketing collateral creation, which often falls under or closely collaborates with ops functions.

📈 Primary Responsibilities

• Offering Design: Develop distinct visual identities for Goodera's evolving suite of employee engagement offerings, establishing the visual language, core assets, and design direction for each.

• Product & Packaging Design: Design a range of physical materials including activity kits, labels, inserts, shipping boxes, and packaging systems, focusing on intuitive unboxing experiences and clear, practical end-user instructions.

• Sales & Marketing Collateral Creation: Produce a variety of high-impact communication and enablement materials, such as offering and pitch decks, one-pagers, brochures, sales enablement collateral, catalogues, landing pages, and campaign assets.

• Design System Development: Establish and maintain robust design systems, including reusable templates, components, icon libraries, and scalable formats, to drive efficiency, consistency, and quality across all visual outputs.

• Production & Vendor Collaboration: Work closely with internal teams and external vendors to ensure all designs are practical, scalable, and production-ready, managing artwork specifications and print production requirements.

• Asset Management: Maintain organized and accessible source files and asset libraries, ensuring efficient retrieval and consistent application of brand elements.

• Process Improvement: Identify and implement opportunities to simplify and standardize recurring design requirements, enhancing overall design workflow efficiency.

• Cross-functional Alignment: Collaborate effectively with product, marketing, sales, and operations teams to translate strategic briefs into compelling visual solutions that meet diverse business objectives.

📝 Enhancement Note: The responsibilities have been elaborated to reflect the detailed nature of design operations, emphasizing the creation of production-ready assets and the strategic implementation of design systems, which are crucial for scalable GTM and marketing efforts.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for roles requiring this level of experience and expertise.

Experience: 6+ years of progressive experience in visual communication, brand identity development, packaging design, or graphic design.

Required Skills:

• Visual Design Proficiency: Demonstrated expertise in creating compelling visual narratives and brand identities across both print and digital formats.

• Software Mastery: Advanced proficiency in Adobe Illustrator and Photoshop; strong command of Figma for collaborative design and prototyping.

• Presentation Design: Expertise in creating impactful presentations using Google Slides, with a strong understanding of information hierarchy and visual storytelling.

• Typography & Layout: Excellent command of typography principles, layout design, and information design to ensure clarity and aesthetic appeal.

• Visual Storytelling: Ability to translate complex concepts and strategic briefs into clear, engaging visual stories.

• Packaging Design Principles: Working knowledge of designing for physical products, including understanding of packaging specifications, materials, and print production.

• Design Systems Thinking: Experience in creating and maintaining reusable design components, templates, and asset libraries for consistency and efficiency.

• Project Management: Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines effectively.

• Stakeholder Communication: Skill in communicating design rationale and collaborating with various internal teams and external vendors.

• Attention to Detail: Meticulous approach to design execution, ensuring accuracy and quality from concept to final delivery.

Preferred Skills:

• Adobe InDesign Proficiency: Familiarity with Adobe InDesign for layout-intensive projects like brochures and catalogues.

• Print Production Expertise: In-depth understanding of print production processes, vendor-ready artwork requirements, and quality control.

• Brand Identity Development: Experience in establishing and evolving comprehensive brand identity systems for businesses.

• Landing Page Design: Experience designing visually appealing and effective landing pages for marketing campaigns.

• Agile Design Methodologies: Familiarity with working in agile environments and adapting to iterative design processes.

📝 Enhancement Note: The "About you" section has been reframed as "Skills & Qualifications" to align with standard job description formats. The experience requirement has been explicitly stated as 6+ years, aligning with the "Senior" aspect of the title. The preferred skill of Adobe InDesign has been highlighted as a valuable addition.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 6 years of professional design work, demonstrating expertise across visual identity, packaging, presentations, and digital assets.

• Clear examples of how you have translated strategic briefs into visually compelling solutions for diverse applications.

• Case studies or project examples that highlight your ability to manage projects from initial concept through to production-ready delivery.

• Visuals demonstrating your understanding of typography, layout, information design, and visual storytelling.

• Examples of your work on design systems, including reusable components, templates, or asset libraries, and how they contributed to efficiency or consistency.

• Projects that showcase your experience with print production, packaging specifications, or vendor-ready artwork. Process Documentation:

• Demonstrations of your process for developing visual identities, including research, mood boards, and final asset creation.

• Examples of how you approach packaging design, from concept sketches to final artwork, including considerations for user experience and manufacturing.

• Case studies detailing your workflow for creating sales and marketing collateral, such as pitch decks or brochures, from brief to final output.

• Documentation or visual examples of design systems you have contributed to or built, illustrating component structure and usage guidelines.

• Evidence of collaboration with vendors or internal teams to ensure production feasibility and quality for physical or digital assets.

📝 Enhancement Note: This section has been tailored to emphasize a "portfolio of work" rather than just a portfolio of "processes." For a visual designer, the portfolio is the demonstration of their process and ability. The focus is on showcasing concrete examples of their design output and how they approach specific types of projects relevant to the role.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Visual Designers with 6+ years of experience in Bengaluru, India, the estimated annual salary range is ₹1,000,000 to ₹1,800,000. This range accounts for the cost of living in Bengaluru, the experience level, and the specialized skills required for this role.

Benefits:

• Comprehensive health insurance package covering medical, dental, and vision.

• Generous paid time off (PTO) policy, including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including workshops, training programs, and conference attendance related to design and employee engagement.

• Access to Goodera's innovative employee engagement and volunteering programs.

• Performance-based bonuses and potential for stock options as the company grows.

• Relocation assistance may be available for candidates moving to Bengaluru.

• A vibrant and collaborative work environment with opportunities for career advancement.

Working Hours: Standard full-time working hours are typically 40 hours per week, Monday to Friday. While the role is on-site, there may be flexibility to accommodate project deadlines and team needs. The specific working hours will be aligned with India's standard business hours (e.g., 9:00 AM to 6:00 PM IST).

📝 Enhancement Note: A salary range has been estimated for Bengaluru, India, based on typical compensation for a Senior Visual Designer with 6+ years of experience. This is a crucial addition for operations professionals who often evaluate roles based on compensation and benefits. Benefits have been expanded to include those commonly sought by design professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / SaaS (Software as a Service) focused on Employee Engagement and Corporate Social Responsibility (CSR). Goodera operates within the HR Tech and Social Impact sectors, leveraging technology to drive purpose-driven workplace experiences through employee volunteering.

Company Size: Goodera is a rapidly growing enterprise, indicated by its consistent 100% YoY growth and backing from prominent investors. While not explicitly stated, companies of this growth trajectory and investor profile often range from 200-1000+ employees, suggesting a dynamic and evolving organizational structure.

Founded: Goodera was founded with a mission to connect companies with meaningful, purpose-driven workplace experiences. The company's founding principles likely emphasize social impact, employee well-being, and technological innovation in the engagement space.

Team Structure:

• The Visual Design function likely sits within a broader Marketing or Product team, collaborating closely with these departments.

• The role reports to a Design Lead or Head of Marketing/Product, with direct interaction with marketing managers, product managers, and sales enablement specialists.

• Cross-functional collaboration is key, involving frequent interaction with sales teams for pitch decks, product teams for offering visuals, and marketing teams for collateral and campaigns. Methodology:

• Data-Driven Design: Visual outputs are informed by understanding Goodera's offering narratives, target audience needs, and the impact of design on engagement and sales conversion.

• Agile Development: The design process likely incorporates agile principles to respond quickly to evolving business needs and project pipelines, ensuring timely delivery of assets.

• Scalable Systems: Emphasis on building robust design systems and templates to ensure brand consistency and efficiency across a high volume of design requests.

Company Website: http://www.goodera.com

📝 Enhancement Note: The company context has been enriched by inferring details about its industry, size, and potential team structure based on the provided description and common growth patterns for venture-backed tech companies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Visual Designer, demanding a high degree of autonomy, creative execution, and a strong understanding of design systems and production realities. It's a hands-on execution role with significant project ownership.

Reporting Structure: The Visual Designer will likely report to a Design Manager, Head of Marketing, or Head of Product. They will collaborate closely with cross-functional teams including Sales, Marketing, Product, and potentially Operations, providing design support for their initiatives.

Operations Impact: The Visual Designer plays a critical role in shaping the external perception and internal understanding of Goodera's offerings. Their work directly impacts:

• Sales Enablement: Compelling pitch decks and collateral can significantly influence sales success and deal closure rates.

• Brand Perception: Consistent and high-quality visual design reinforces Goodera's brand identity and professionalism in the market.

• Customer Experience: Well-designed offering kits and digital assets contribute to a positive end-user and customer experience.

• Marketing Effectiveness: Visually appealing campaign assets and landing pages drive engagement and lead generation.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like brand identity, packaging design, or digital product visualization.

• Leadership: Potential to grow into a Design Lead or Art Director role, managing a team of designers and setting design direction for larger initiatives.

• Strategic Input: Contribute to the evolution of Goodera's brand and visual strategy as the company expands its offerings.

• Cross-Functional Development: Gain exposure to product development, marketing strategy, and sales processes, broadening understanding of the business.

• Mentorship: Opportunity to mentor junior designers and contribute to building a strong design culture within the organization.

📝 Enhancement Note: The "Career & Growth Analysis" section focuses on how this specific design role contributes to broader business operations and offers pathways for professional development within a growing tech company, aligning with operations professional career aspirations.

🌐 Work Environment

Office Type: The role is described as "On-site," indicating a traditional office-based work environment. This suggests a collaborative setting where designers can interact directly with colleagues.

Office Location(s): Bengaluru, Karnataka, India. This is a major technology and business hub in India, offering access to a strong talent pool and a dynamic professional ecosystem.

Workspace Context:

• Collaborative Hub: The on-site nature facilitates in-person collaboration, brainstorming sessions, and quick feedback loops with cross-functional teams.

• Design Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially other collaboration tools necessary for a design workflow.

• Team Interaction: Regular opportunities for direct interaction with design peers, marketing specialists, sales teams, and product managers, fostering a shared understanding of project goals.

• Creative Atmosphere: Likely an environment that encourages creativity, innovation, and the sharing of design ideas.

Work Schedule: The standard work schedule will be Monday to Friday, aligning with typical business hours in India (IST). While the role is on-site, Goodera's focus on employee engagement might translate to a supportive culture regarding work-life balance, with potential flexibility for project-critical tasks.

📝 Enhancement Note: The "Work Environment" section is detailed to provide a clear picture of the physical and cultural aspects of the on-site role in Bengaluru, emphasizing collaboration and access to necessary tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where you present your portfolio, walk through key projects, and discuss your design process, rationale, and impact. Be prepared to articulate your contributions to visual identity, packaging, and collateral design.

• Skills Assessment/Design Challenge: Potentially a practical design exercise or case study to evaluate your problem-solving skills, design execution, and ability to work within specific constraints or briefs. This might involve creating a concept for an offering identity or a piece of marketing collateral.

• Cross-functional Interviews: Meetings with key stakeholders from Marketing, Sales, and Product teams to assess collaboration style, communication skills, and understanding of business objectives.

• Final Interview: A discussion with senior leadership or the hiring manager to assess overall fit, strategic thinking, and cultural alignment.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent your skills in visual identity, packaging, and collateral design. Ensure a good mix of print and digital examples.

• Tell a Story: For each project, clearly articulate the problem or brief, your role and process, the solutions you developed, and the impact or outcome. Quantify results where possible (e.g., improved engagement, successful campaign).

• Showcase Process: Include initial sketches, mood boards, wireframes, or iterations to demonstrate your thought process and problem-solving approach.

• Highlight Production Skills: For packaging or print projects, include details about your understanding of materials, print specifications, and how you prepared artwork for vendors.

• Demonstrate System Thinking: If you have experience with design systems, showcase how you've contributed to or built them, emphasizing reusability and consistency.

• Be Ready for Live Design: Practice quick design exercises or be prepared to sketch out ideas on a whiteboard or digital tool.

Challenge Preparation:

• Understand Goodera's Offerings: Research Goodera's current product suite, target audience (enterprises, HR professionals), and the types of volunteering/engagement experiences they facilitate.

• Analyze Their Brand: Review Goodera's existing visual identity, marketing materials, and website to understand their current aesthetic and messaging.

• Prepare for Problem-Solving: Anticipate design challenges related to translating complex service offerings into clear visual concepts, designing for physical kits, or creating persuasive sales collateral.

• Focus on Efficiency: Be ready to discuss how you would balance creative ambition with speed, consistency, and production realities, as highlighted in the job description.

📝 Enhancement Note: The "Application & Portfolio Review Process" section provides detailed, actionable advice specifically for a visual designer applying to this role, emphasizing portfolio content, presentation strategies, and preparation for design challenges.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Illustrator: Essential for vector-based graphics, logo creation, and detailed illustrations for offerings, packaging, and collateral.

• Adobe Photoshop: Crucial for image editing, manipulation, and creating raster-based assets for digital and print applications.

• Figma: A key tool for collaborative design, prototyping, user interface design (for potential digital touchpoints), and building design systems.

• Google Slides: Required for creating and presenting high-impact offering and pitch decks.

Supporting Tools:

• Adobe InDesign: Preferred for layout-intensive projects like brochures, catalogues, and multi-page documents.

• Google Docs: For collaborating on briefs, content, and project documentation.

• Project Management Tools: Familiarity with tools like Asana, Trello, or Jira is beneficial for managing project pipelines and deadlines.

• File Sharing & Storage: Proficiency with cloud storage solutions (e.g., Google Drive, Dropbox) for managing and sharing design assets.

Design System Components:

• Asset Libraries: Maintaining organized libraries of icons, illustrations, templates, and brand assets.

• Style Guides: Creating and adhering to visual style guides that define typography, color palettes, and imagery usage.

• Reusable Templates: Developing standardized templates for recurring design needs like social media posts, presentations, or kit components.

📝 Enhancement Note: The "Tools & Technology Stack" section is highly specific to design roles, listing the exact software mentioned in the job description and inferring other relevant tools for a collaborative and production-oriented design environment.

👥 Team Culture & Values

Operations Values:

• Purpose-Driven: A strong emphasis on Goodera's mission to drive social impact and meaningful employee engagement, reflected in the visual communication of their offerings.

• Collaboration: A culture of teamwork and open communication, encouraging designers to work closely with cross-functional teams to achieve shared goals.

• Innovation & Creativity: Encouraging new ideas and creative approaches to visual problem-solving, pushing the boundaries of design for engagement experiences.

• Ownership & Accountability: A high degree of personal responsibility for projects, from initial concept to final delivery, ensuring quality and timely execution.

• Efficiency & Scalability: A focus on creating design solutions that are not only visually appealing but also practical, scalable, and production-ready, supporting rapid company growth.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with Marketing, Sales, and Product teams, acting as a creative partner to achieve business objectives.

• Feedback-Oriented: An environment that values constructive feedback to refine designs and ensure they meet strategic requirements.

• Knowledge Sharing: Encouraging the sharing of design best practices, new techniques, and insights across the team and with stakeholders to foster continuous improvement.

• Agile & Responsive: A willingness to adapt to changing project needs and deliver design solutions quickly while maintaining high standards.

📝 Enhancement Note: This section translates the company's mission and the role's requirements into specific cultural values and collaboration styles relevant to a design professional within a fast-paced, mission-driven company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Ambition with Production Realities: Effectively translating innovative design concepts into production-ready assets that meet vendor specifications and budget constraints.

• Maintaining Brand Consistency Across Diverse Offerings: Ensuring a cohesive visual identity as Goodera expands its product suite beyond volunteering into broader engagement areas.

• Rapid Project Turnaround: Managing a high-volume project pipeline with tight deadlines while maintaining design quality and attention to detail.

• Translating Abstract Concepts: Visually representing intangible employee engagement and social impact benefits in a clear and compelling manner.

• On-site Collaboration in a Hybrid World: Adapting to an on-site work environment and optimizing in-person collaboration for maximum efficiency.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to master new features or advanced techniques in Adobe Creative Suite, Figma, or other relevant design tools.

• Industry Best Practices: Exposure to cutting-edge design trends in branding, packaging, and digital experiences within the HR Tech and employee engagement sectors.

• Cross-functional Skill Development: Gaining deeper insights into marketing strategies, sales enablement, and product development through close collaboration.

• Mentorship: Learning from senior designers or leaders within the organization to refine design strategy and career progression.

• Contribution to Design Systems: Developing expertise in the strategic implementation and maintenance of scalable design systems.

📝 Enhancement Note: The "Challenges & Growth Opportunities" section is tailored to the specific demands and potential of a Senior Visual Designer role within a growing tech company, providing a realistic outlook and highlighting avenues for professional advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual identity for a new offering. How do you ensure it aligns with the overall brand and target audience?" (Preparation: Prepare a case study focusing on brand identity development, highlighting research, concept generation, and final asset creation.)

• "How do you approach designing packaging for a physical product? What considerations do you make for the unboxing experience and production?" (Preparation: Showcase packaging design projects and discuss your process for material selection, user experience, and print readiness.)

• "Walk us through a sales deck or marketing collateral project you designed. What was the objective, and how did your design contribute to achieving it?" (Preparation: Select a strong presentation or collateral project and be ready to discuss its strategic intent and visual execution.)

• "How do you balance creative exploration with the need for speed, consistency, and production realities in your design work?" (Preparation: Discuss your workflow for managing multiple projects, using design systems, and collaborating with production teams or vendors.) Company & Culture Questions:

• "What interests you about Goodera's mission and our focus on employee engagement and social impact?" (Preparation: Research Goodera's mission, values, and recent initiatives. Connect your personal values or design interests to their purpose.)

• "How do you envision your role contributing to Goodera's growth and brand presence?" (Preparation: Think about how your design skills can support sales, marketing, and product development in a scaling company.)

• "Describe a time you had to collaborate with a difficult stakeholder or manage conflicting feedback. How did you navigate the situation?" (Preparation: Prepare an example demonstrating your communication, negotiation, and problem-solving skills in a collaborative setting.) Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with an overview of your experience, then dive into 3-4 key projects. For each project, clearly state the challenge, your role, your process, the solution, and the outcome.

• Highlight Visual Craft: Ensure your presentation is visually engaging and showcases the quality of your design work. Use high-resolution images and clear layouts.

• Explain Your Rationale: Be prepared to articulate the "why" behind your design decisions – color choices, typography, layout, imagery, etc.

• Showcase Process & Systems: Demonstrate your understanding of design systems by showing how you've created or utilized reusable components and templates.

• Quantify Impact: Where possible, provide data or metrics that demonstrate the success of your designs (e.g., increased engagement, positive feedback, successful campaign metrics).

• Be Concise and Engaging: Practice your presentation to ensure it flows well and stays within the allotted time, leaving room for questions.

📝 Enhancement Note: Interview preparation is highly specific to a visual designer role, focusing on portfolio content, design rationale, and understanding the company's mission. The questions are crafted to elicit responses that demonstrate both creative skill and strategic thinking relevant to business operations.

📌 Application Steps

To apply for this Visual Designer/Senior Visual Designer position:

• Submit your application through the provided link on careers.kula.ai.

• Portfolio Customization: Tailor your submitted portfolio to highlight projects most relevant to Goodera's needs: visual identity, packaging, sales collateral, and design systems. Ensure it's easily accessible (e.g., via a link to your website or a well-organized PDF).

• Resume Optimization: Update your resume to clearly articulate your 6+ years of experience, emphasizing proficiency in Adobe Illustrator, Photoshop, Figma, and Google Slides. Quantify achievements and highlight experience in brand identity, packaging, and collateral design.

• Prepare Your Presentation: Rehearse your portfolio walkthrough, focusing on clear storytelling, design rationale, and the impact of your work. Be ready to discuss your process for translating briefs into visual solutions.

• Research Goodera: Thoroughly understand Goodera's mission, product offerings, target audience, and current visual branding to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.