Visual Designer (Hybrid)

📍 Job Overview

Job Title: Visual Designer (Hybrid)

Company: Unlimited Systems

Location: Cincinnati, Ohio, United States

Job Type: FULL_TIME

Category: Visual Design / Marketing Operations / Product Design

Date Posted: May 21, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead visual brand standards and ensure design coherence across all organizational touchpoints, including product interfaces and marketing collateral.

• Develop and manage a comprehensive library of visual assets, from marketing campaign materials to internal product-related visuals and brand mascot elements.

• Serve as a critical liaison between the Product and Marketing teams, translating complex technical information into clear, engaging visuals and ensuring a seamless visual onboarding experience for customers.

• Contribute thought leadership to the refinement of brand identity, including iconography, illustration, typography, and color palettes, ensuring scalability and future evolution.

📝 Enhancement Note: While the title is "Visual Designer," the detailed responsibilities and the company's focus on a "revenue cycle management (RCM) platform" and "specialty healthcare providers" suggest a strong need for understanding how design impacts user experience, customer onboarding, and marketing effectiveness, aligning closely with Product Design and Marketing Operations functions within a Go-To-Market (GTM) strategy. The role bridges creative execution with strategic brand application in a B2B SaaS environment.

📈 Primary Responsibilities

• Produce high-quality visual assets for both internal and external communications, ensuring brand consistency and aesthetic appeal.

• Design and create engaging marketing collateral, including landing pages, social media graphics, ad creatives, and email templates, to support omni-channel marketing initiatives.

• Develop compelling visuals for product-related content, such as customer diagrams, infographics, and hero images for blog posts, to enhance understanding and engagement.

• Manage and maintain the "mascot" library, ensuring consistent representation and integration of brand mascots across various platforms and collateral.

• Create, manage, and champion the adoption of brand templates to streamline design workflows and reinforce brand identity across all output.

• Contribute to brand identity refinement by providing visual application strategies for imagery, iconography, illustration, typography, and color palettes, ensuring future scalability.

• Act as a collaborative bridge between Product and Marketing teams, supporting data visualizations, visual onboarding flows, and other cross-functional design needs.

• Collaborate with the Art Director and cross-functional teams to evolve and elevate the visual look and feel of the Unlimited Financials platform and the overall brand.

📝 Enhancement Note: The responsibilities highlight a blend of tactical design execution and strategic brand guardianship. The emphasis on "system implementor" and "thought leader" suggests the need for proactive contribution to design processes and standards, not just reactive task completion. The mention of "omni-channel Marketing deployment" and "up-level the look and feel of our product and user experience" indicates a GTM focus where design directly supports sales enablement and customer acquisition/retention.

🎓 Skills & Qualifications

Education: A degree in Fine Arts, Print Design, Graphic Design, or a similar field is preferred.

Experience: 3-5 years of previous experience working in a dedicated design role, with a proven track record of creating impactful visual assets.

Required Skills:

• Proven experience with the Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Demonstrated expertise in working with both CMYK (for print) and RGB (for digital) color modes.

• Strong understanding of visual design principles, including typography, layout, color theory, and composition.

• Ability to translate complex concepts into clear, compelling visual narratives.

• Experience in managing and evolving brand identity elements, including iconography and illustration.

• Proficiency in creating marketing collateral and digital assets for various channels.

• Excellent collaboration and communication skills, with the ability to work effectively across cross-functional teams.

Preferred Skills:

• Experience working with print design and production processes.

• Experience in marketing and communications design, particularly within a B2B or SaaS environment.

• Familiarity with data visualization techniques and tools to represent complex information.

• Experience in user interface (UI) design principles or working with product design teams.

• Knowledge of brand mascot development and asset management.

• Residency in the state of Ohio.

📝 Enhancement Note: The "3-5 years" experience level, combined with the requirement for a degree and the expectation of acting as a "thought leader" and "system implementor," positions this role as a mid-level position with significant ownership. The preference for print and marketing experience, along with the need to bridge Product and Marketing, suggests a strong need for versatile design skills applicable to both GTM and product enhancement initiatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of design projects, demonstrating versatility across digital and print mediums.

• Examples of marketing collateral creation, including social graphics, landing page mockups, and ad designs, highlighting campaign effectiveness.

• Demonstrations of brand identity work, such as style guides, logo applications, and consistent use of typography and color palettes.

• Case studies or project examples that illustrate the process of translating complex information into clear visuals, such as infographics or data visualizations.

Process Documentation:

• Examples of how you have contributed to or managed the creation and adoption of design templates to ensure brand consistency and workflow efficiency.

• Documentation or examples of how you have managed visual asset libraries, including icon sets or mascot assets.

• Demonstrations of your process for collaborating with stakeholders (e.g., Product Managers, Marketing Specialists) to gather requirements and deliver design solutions.

• Evidence of your approach to brand identity refinement, including how you research, develop, and propose visual system enhancements.

📝 Enhancement Note: Given the role's emphasis on brand standards, system implementation, and bridging Product and Marketing, a strong portfolio showcasing process and impact is crucial. Candidates should be prepared to articulate their design decision-making process, how they ensure brand consistency, and how their visual solutions have supported business objectives like customer acquisition or product adoption. The "mascot management" and "brand templates" responsibilities point to a need for organizational skills in asset management and workflow standardization.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Visual Designer with 3-5 years of experience in Cincinnati, OH, the estimated salary range is $65,000 - $85,000 annually. This range considers the hybrid work arrangement, the specific industry (healthcare IT/SaaS), and the company's position as a growing entity backed by private equity.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• 401(k) retirement savings plan with company match.

• Paid time off (PTO), including vacation, sick days, and company holidays.

• Hybrid work model offering flexibility between remote and in-office work.

• Opportunities for professional development, including training, workshops, and potential conference attendance.

• Contribution to a growing brand identity and product suite within the specialty healthcare technology sector.

• Employee assistance program (EAP) for confidential support.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. The hybrid nature allows for flexibility in scheduling, with the expectation of regular in-office presence in Cincinnati, OH, as determined by team needs and project demands.

📝 Enhancement Note: The salary estimation is based on data for similar roles in the Cincinnati metropolitan area, factoring in the specified experience level (3-5 years) and the hybrid work arrangement. The company's backing by Francisco Partners suggests a well-funded organization likely to offer competitive benefits. The "40 hours per week" is a standard full-time expectation, with the hybrid model providing flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Unlimited Systems operates within the Healthcare Technology (HealthTech) sector, specifically focusing on Revenue Cycle Management (RCM) software for specialty healthcare providers. This is a dynamic and evolving market driven by regulatory changes, technological advancements, and the increasing need for efficient financial operations in healthcare.

Company Size: Unlimited Systems is described as a portfolio company of Francisco Partners, a leading technology investment firm. This suggests it is a growth-stage company that is likely expanding, potentially moving from a startup or mid-size phase towards a larger enterprise structure. This implies a fast-paced environment with opportunities for significant impact and career growth, but also potential for a degree of ambiguity.

Founded: While the exact founding date isn't provided, the company is positioned as a "category-leading" provider, indicating a history of product development and market presence. Being a Francisco Partners portfolio company suggests a recent or ongoing strategic investment phase focused on accelerated growth and market expansion.

Team Structure:

• The Visual Designer will report to the Art Director, indicating a structured creative department.

• The role involves integration within Product and Design teams, suggesting close collaboration with UI/UX designers, product managers, and engineers.

• Significant collaboration is also expected with the Marketing team, highlighting a cross-functional approach to GTM strategy and brand execution.

Methodology:

• Data Analysis & Insights: While not a direct analyst role, the Visual Designer will be expected to interpret data-driven insights from Product and Marketing to inform visual strategies, particularly in areas like data visualization and marketing collateral effectiveness.

• Workflow Planning & Optimization: The role involves creating and managing design assets and templates, which requires an understanding of workflow optimization to ensure efficiency and consistency.

• Automation & Efficiency: The creation of templates and asset libraries contributes to automation within the design process, enabling faster execution and scaling of brand communications.

Company Website: https://www.unlimitedsystems.com/

📝 Enhancement Note: The company's focus on RCM in specialty healthcare is a key differentiator. This means the Visual Designer must grasp the nuances of this market to create visuals that resonate with healthcare providers and understand the impact of design on financial workflows. The Francisco Partners backing suggests a company focused on scaling and innovation, which will shape the work environment and opportunities.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Visual Designer. It requires 3-5 years of experience, implying a solid foundation in design principles and execution. However, the responsibilities extend beyond pure production, encompassing "thought leadership," "brand standards keeper," and "system implementor," suggesting a trajectory towards more strategic design roles or senior creative positions.

Reporting Structure: The Visual Designer reports directly to the Art Director. This provides a clear reporting line for creative direction and mentorship. The role also involves significant cross-functional collaboration with Product and Marketing teams, offering exposure to different business functions and strategic initiatives.

Operations Impact: The Visual Designer's work has a direct impact on Unlimited Systems' Go-To-Market (GTM) strategy by enhancing brand perception, supporting marketing campaigns, and improving the user experience of the Unlimited Financials platform. Effective visuals can accelerate customer acquisition, improve customer onboarding and retention, and strengthen overall brand equity in a competitive healthcare IT market.

Growth Opportunities:

• Design Specialization: Opportunity to deepen expertise in specific areas like UI design, data visualization, or brand system development within the HealthTech sector.

• Leadership Potential: With proven success and initiative, potential to grow into a Senior Visual Designer role, lead specific design projects, or even move towards managing design initiatives or a small team under the Art Director.

• Cross-Functional Exposure: Gaining valuable experience by bridging Product and Marketing, which can open doors to roles in Product Marketing, UX/UI design leadership, or broader GTM strategy roles.

• Industry Expertise: Developing specialized knowledge in healthcare RCM, which is a highly valuable niche within the technology sector, making future roles in HealthTech even more impactful.

📝 Enhancement Note: The "ambiguity" and "autonomy" mentioned in the job description are key indicators of growth potential. Candidates who thrive in such environments can shape the role and demonstrate leadership capabilities early on, accelerating their career progression beyond a standard mid-level designer path. The hybrid nature also offers flexibility that can support ongoing learning and professional development.

🌐 Work Environment

Office Type: The position is designated as "Hybrid," meaning it will involve a combination of remote work and in-office presence at the company's headquarters in Cincinnati, Ohio. This model aims to balance flexibility with the benefits of in-person collaboration.

Office Location(s): The primary office location is Cincinnati, Ohio. Specific details about the office space, such as amenities or layout, are not provided, but it is expected to be a professional environment conducive to collaboration with Product and Marketing teams.

Workspace Context:

• Collaborative Environment: The hybrid model and the need to bridge Product and Marketing teams suggest a collaborative workspace where designers will interact with colleagues from various departments.

• Tools and Technology: As a design role, access to necessary hardware (e.g., powerful workstations) and software (Adobe Creative Suite) will be standard. The company's investment by Francisco Partners may also indicate modern technological infrastructure.

• Team Interaction: Opportunities for in-person brainstorming sessions, design critiques, and project planning meetings with the Art Director, Product teams, and Marketing teams are to be expected during office days.

Work Schedule: The standard work schedule is full-time (approximately 40 hours per week). The hybrid arrangement allows for flexibility in choosing workdays, but specific days in the office will likely be coordinated to maximize team collaboration and project needs. This flexibility is beneficial for operations professionals who may need to balance deep work with collaborative sessions.

📝 Enhancement Note: The "hybrid" designation is crucial. Candidates should clarify expectations regarding the number of days in the office and the purpose of those days (e.g., specific team meetings, project kickoff, collaborative workshops). The company's emphasis on "sprinting through sometimes shifting priorities" suggests a dynamic office environment that requires adaptability.

📄 Application & Portfolio Review Process

Interview Process:

• Discovery Call: An initial conversation to assess basic qualifications, cultural fit, and mutual interest. Candidates should be prepared to discuss their background, design philosophy, and enthusiasm for Unlimited Systems' mission.

• Portfolio Review & Assessment: A critical stage where candidates will present their work and potentially complete a design assessment. This allows the team to evaluate design skills, problem-solving abilities, and alignment with brand aesthetics. Focus on showcasing projects that demonstrate versatility, brand stewardship, and the ability to translate business needs into visual solutions.

• Hiring Manager & Panel Interview: Further discussions with the Hiring Manager and a panel of team members from Product and Marketing. This is an opportunity to delve deeper into specific projects, collaboration styles, and strategic thinking. Prepare to discuss how you handle ambiguity and self-direction.

• Offer Decision: Final evaluation based on all previous stages.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 strong projects that best represent your skills and experience relevant to this role. Prioritize work that showcases brand identity development, marketing collateral, and visual storytelling.

• Showcase Process: For each project, don't just present the final output. Explain the problem you were solving, your design process, the tools you used, and the outcomes or impact of your work. Quantify results where possible (e.g., "increased engagement by X%").

• Highlight Brand Consistency: Demonstrate your ability to maintain and evolve brand standards. Include examples of how you've applied a consistent visual language across different mediums.

• Address Cross-Functional Needs: Include examples of how your design work has supported both marketing objectives and product enhancement (e.g., infographics for product features, visuals for customer onboarding).

• Prepare for "Mascot" & Template Discussions: Be ready to discuss your approach to managing visual assets like mascots and creating/implementing design templates for efficiency.

Challenge Preparation:

• Design Problem-Solving: Expect a design challenge that might involve creating a visual asset for a specific marketing campaign or a product feature. Focus on understanding the brief, defining objectives, and presenting a well-reasoned solution.

• Brand Application: The challenge may test your ability to apply existing or evolving brand guidelines to new creative assets.

• Presentation Skills: Practice articulating your design choices, justifying your decisions, and explaining how your work aligns with business goals clearly and concisely. Be ready to discuss your approach to ambiguity and self-direction.

📝 Enhancement Note: The "assessment" stage is key. Candidates should prepare a concise presentation of their portfolio, focusing on the specific requirements of this role – bridging Product and Marketing, brand stewardship, and asset management. The emphasis on "autonomy, authority...and ambiguity" means interviewers will be looking for candidates who can take initiative and drive projects forward with minimal supervision.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for graphic design, illustration, and layout.

• Digital Design Software: Familiarity with tools for web/digital asset creation (e.g., Figma, Sketch, Adobe XD), especially for landing pages and social graphics.

• Print Production Software: Experience with tools and workflows specific to preparing designs for print.

Analytics & Reporting:

CRM & Automation:

• Experience with CRM systems (e.g., Salesforce, HubSpot) from a marketing collateral perspective, understanding how designs integrate with email marketing or landing page builders.

• Familiarity with marketing automation platforms (e.g., Marketo, HubSpot) and their design capabilities.

• Understanding of how design assets are managed and utilized within broader marketing technology stacks.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a mandatory requirement. The role's connection to marketing and product suggests that familiarity with digital design tools like Figma or Sketch, and an understanding of how design integrates with marketing technology (MarTech) and CRM systems, would be highly advantageous. The ability to create visuals for data representation also points to a need for understanding how to present information clearly.

👥 Team Culture & Values

Operations Values:

• Excellence & Craftsmanship: A commitment to high-quality design output and a passion for visual aesthetics.

• Collaboration & Communication: Valuing teamwork, open feedback, and effective communication to achieve shared goals, especially between Product and Marketing.

• Innovation & Adaptability: Embracing new ideas, creative problem-solving, and the ability to adapt to changing priorities and market demands.

• Ownership & Accountability: Taking responsibility for tasks, driving projects to completion, and owning the outcomes of design work.

• Customer Focus: Understanding how design impacts the customer experience, from product interaction to marketing engagement, and striving to create value for users.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with Product, Marketing, and potentially Sales teams to ensure design solutions meet diverse business needs. This involves clear communication, active listening, and a willingness to understand different perspectives.

• Feedback & Iteration: A culture that encourages constructive feedback loops, where designers are comfortable giving and receiving critiques to refine creative vision and improve outcomes.

• Knowledge Sharing: Willingness to share design best practices, templates, and insights across teams to foster a more efficient and skilled organization. The role of "brand standards keeper" implies a proactive approach to educating others on design principles.

📝 Enhancement Note: The job description emphasizes "autonomy, authority...and ambiguity," "self-direction, while deeply collaborative," and "bringing your creative voice...and inspire creative dissent and discussion." This points to a culture that values initiative, innovation, and open dialogue, while also expecting designers to operate independently and contribute meaningfully to team efforts.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: The core challenge will be to maintain and evolve rigorous brand standards while also bringing fresh energy and innovative visual solutions to a growing company.

• Managing Shifting Priorities: In a fast-paced, growth-oriented environment, priorities can shift. The designer will need to be adept at managing multiple projects and adapting to new directives quickly.

• Bridging Technical and Creative: Effectively translating complex RCM software features and healthcare industry nuances into visually accessible and appealing designs for both technical and non-technical audiences.

• Defining New Standards: As a new position, the Visual Designer will be instrumental in establishing and refining design processes and asset management systems, which requires proactive effort and strategic thinking.

Learning & Development Opportunities:

• Specialized Skill Development: Opportunities to hone skills in areas like UI design, motion graphics, or advanced data visualization relevant to HealthTech.

• Industry Insight: Gaining deep knowledge of the specialty healthcare RCM market, which is a valuable niche.

• Strategic Design Influence: The chance to shape brand identity and visual strategy for a growing company, providing significant strategic experience.

• Cross-Functional Learning: Exposure to product development and marketing strategies within a SaaS company, broadening understanding of business operations.

• Mentorship: Learning from the Art Director and collaborating with experienced professionals in Product and Marketing.

📝 Enhancement Note: The company's emphasis on "ambiguity" and "autonomy" presents a significant growth opportunity. Candidates who can navigate these challenges effectively will develop strong problem-solving, strategic thinking, and leadership skills, making them highly valuable in the operations and GTM space.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing visual guidelines for our brand mascots to ensure consistent representation across all platforms?" (Tests asset management, brand stewardship)

• "Describe a time you had to balance creative vision with strict brand guidelines. What was your process and outcome?" (Tests creativity, adherence to standards)

• "Imagine we're launching a new feature in Unlimited Financials that requires explaining a complex workflow. What types of visuals would you propose, and how would you ensure they are clear for our target audience?" (Tests problem-solving, data visualization, audience awareness)

Company & Culture Questions:

• "What interests you most about Unlimited Systems and our role in the specialty healthcare RCM market?" (Tests research, genuine interest)

• "How do you approach collaboration with non-designers, such as Product Managers or Sales teams, to ensure your design solutions meet their needs?" (Tests collaboration, communication)

• "This role requires comfort with ambiguity and shifting priorities. Can you share an experience where you successfully navigated such an environment?" (Tests adaptability, self-direction)

Portfolio Presentation Strategy:

• Narrative is Key: For each selected project, tell a story: the challenge, your approach, your specific contributions, the tools used, and the results achieved.

• Quantify Impact: Whenever possible, use metrics to demonstrate the effectiveness of your designs (e.g., improved engagement, clearer communication, successful campaign metrics).

• Showcase Process & Versatility: Highlight your process, from initial concept to final execution. Demonstrate your ability to work across different mediums (print, digital, infographics) and your understanding of brand consistency.

• Address Role-Specific Needs: Be prepared to discuss how your work relates to bridging Product and Marketing, managing asset libraries, and implementing brand standards.

• Be Ready for Live Exercises: Understand that there might be a small design challenge or a request to critique existing company visuals.

📝 Enhancement Note: The interview process emphasizes a blend of creative skills, strategic thinking, and cultural fit. Candidates should prepare to articulate not just what they designed, but why they designed it that way, and how their work supports business objectives. The emphasis on "autonomy" and "ambiguity" means interviewers will be looking for proactive problem-solvers.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided application link on Unlimited Systems' careers portal.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating brand identity development, marketing collateral creation, and visual storytelling for B2B or SaaS products. Highlight examples of infographics or data visualizations if available.

• Resume Optimization: Tailor your resume to include keywords such as "Visual Design," "Adobe Creative Suite," "Brand Identity," "CMYK," "RGB," "Print Design," "Marketing Collateral," "Typography," "Iconography," and "Data Visualization." Emphasize achievements related to process improvement, cross-functional collaboration, and brand consistency.

• Interview Preparation: Practice articulating your design process, justifying your creative decisions, and explaining how your work drives business outcomes. Prepare specific examples for questions about handling ambiguity, collaborating with non-designers, and contributing to brand strategy.

• Company Research: Thoroughly research Unlimited Systems, its Unlimited Financials RCM platform, its target market in specialty healthcare, and its investment by Francisco Partners. Understand their mission and values to better articulate your fit and enthusiasm during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.