Visual Designer (for Paid Advertising Campaigns) - LATAM

📍 Job Overview

Job Title: Visual Designer (for Paid Advertising Campaigns) - LATAM

Company: Right Hook Digital

Location: Brazil

Job Type: FULL_TIME

Category: Marketing / Creative / Design Operations

Date Posted: 2026-09-07

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design visually compelling and high-performing digital advertisements specifically for paid social media campaigns across Meta, Instagram, and TikTok platforms.

• Collaborate closely with the strategy team to conceptualize creative ideas and translate performance data into iterative design optimizations.

• Develop a strong understanding of e-commerce client needs and performance marketing principles to create ads that drive conversions and measurable business impact.

• Maintain up-to-date knowledge of social media trends, platform best practices, and emerging creative technologies to ensure campaign effectiveness.

• Articulate creative concepts and campaign performance insights confidently to internal stakeholders and external e-commerce clients.

📝 Enhancement Note: This role bridges creative design with performance marketing, requiring a strong understanding of how visual elements directly influence conversion rates in paid advertising. The focus is on "Visual Design for Paid Advertising Campaigns," indicating a specialized skill set beyond general graphic design, emphasizing data-driven creativity. The "LATAM" designation, combined with the Brazil location, suggests a need for cultural nuance in creative execution for the Latin American market, even if English is the primary communication language.

📈 Primary Responsibilities

• Conceptualize, design, and produce engaging visual assets for paid advertising campaigns, including static images, short videos, and animated graphics, tailored for Meta (Facebook/Instagram) and TikTok.

• Translate creative briefs and performance data into visually effective ad creatives that capture audience attention and drive desired actions (e.g., clicks, conversions, purchases).

• Participate actively in brainstorming sessions with media buyers and strategists to generate innovative creative concepts aligned with client objectives and campaign goals.

• Conduct A/B testing on various creative elements (e.g., imagery, text overlays, calls-to-action) and iterate designs based on performance metrics to optimize campaign ROI.

• Maintain a meticulously organized digital asset library and adhere to brand guidelines for a diverse portfolio of e-commerce clients.

• Stay abreast of platform-specific creative requirements, emerging visual trends on social media, and competitor advertising strategies to inform design decisions.

• Present creative work and performance-based insights to internal teams and clients, clearly explaining design choices and their impact on campaign outcomes.

• Collaborate with copywriters to ensure visual and textual elements of ads are cohesive and compelling.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution, strategic thinking, and data analysis, crucial for a performance-oriented design role. The emphasis on "high-performing digital ads" and "capture attention and drive conversions" strongly points towards a performance marketing context. Iteration based on "performance data and client feedback" is a core operational loop for this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field is often preferred for foundational understanding. Equivalent practical experience and a strong portfolio will be considered.

Experience: 2-5 years of professional experience in visual design, with a significant focus on creating digital assets for paid advertising campaigns, particularly for social media platforms like Meta (Facebook, Instagram) and TikTok. Experience with e-commerce brands or performance marketing agencies is highly valued.

Required Skills:

• Portfolio: A robust portfolio showcasing a range of social media ad creative work for Meta, Instagram, and TikTok, demonstrating an understanding of platform-specific best practices and conversion-focused design.

• Design Software Proficiency: Advanced skills in Adobe Creative Cloud applications, specifically Photoshop, Illustrator, Premiere Pro, and After Effects.

• Communication: Excellent English communication skills, both written and verbal, for effective collaboration and client presentations.

• Performance Marketing Acumen: Demonstrated understanding of how design impacts key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).

• Adaptability & Learning: Ability to quickly learn new tools, platforms, and design techniques, and to adapt creative approaches based on performance data and evolving trends.

• Remote Work Capability: Reliable high-speed internet connection and a dedicated workspace conducive to remote collaboration and focused design work.

• Self-Motivation: Strong self-discipline, attention to detail, and the ability to manage multiple projects and deadlines independently.

Preferred Skills:

• E-commerce/Agency Experience: Prior experience working with e-commerce brands or within a digital advertising agency environment.

• Platform Familiarity: Working knowledge of Facebook Business Manager for ad campaign setup and management, and familiarity with Shopify for e-commerce integration.

• Conversion Strategy: Deep understanding of conversion-focused creative strategies and psychological principles that drive user action.

• Remote Collaboration Tools: Experience using project management and collaboration tools such as ClickUp, Asana, Trello, or similar platforms.

• Video Editing & Animation: Strong skills in video editing and motion graphics to create dynamic ad content.

• Cultural Nuance: Understanding of cultural nuances relevant to the LATAM market for more effective creative localization.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating social media ad creation" is paramount. For a performance marketing role, the portfolio should ideally include case studies or examples that highlight the impact of the creative on campaign results, not just aesthetic quality. Proficiency in Adobe Suite is standard, but specific experience with video and animation tools like Premiere and After Effects is crucial for modern social ads.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign-Specific Examples: Showcase a minimum of 3-5 distinct paid advertising campaigns designed for Meta (Instagram/Facebook) and/or TikTok, highlighting the creative assets used.

• Performance Metrics: Wherever possible, include data points or brief explanations of the performance of your creative work (e.g., "This ad achieved a 2x higher CTR than the control," or "These video assets contributed to a 15% increase in conversion rate").

• Creative Iteration: Include examples demonstrating how you iterated on creative based on performance data or client feedback, showing a process of optimization.

• Diverse Formats: Present a variety of ad formats, including static images, carousels, short video ads, and animated graphics, to demonstrate versatility.

• Client Focus: Clearly articulate the client's industry or business type for each example to show adaptability.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical workflow from receiving a brief to delivering final assets for a paid ad campaign, including steps for concept development, design, revisions, and final output.

• Performance Analysis Integration: Describe how you incorporate performance data and client feedback into your design process for continuous improvement and optimization.

• Tool Utilization: Explain how you leverage design tools (Adobe CC) and potentially project management tools (ClickUp, Asana) to manage your design process efficiently.

📝 Enhancement Note: For a role focused on paid advertising, the portfolio is not just about showcasing visual talent but also about demonstrating an understanding of how design directly drives business outcomes. Candidates should be ready to discuss the "why" behind their design choices and their impact on KPIs. Including any form of performance data, even anecdotal, will significantly strengthen their application.

💵 Compensation & Benefits

Salary Range: Based on the provided information of up to $20,000 USD per year, this is a competitive salary for a mid-level Visual Designer in a remote, LATAM-based role, particularly for a specialized paid advertising focus. The exact figure would likely depend on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Competitive Base Salary: Up to $20,000 USD per year, reflecting the specialized nature of the role and remote work.

• Paid Public Holidays: Adherence to local Brazilian public holidays, ensuring time for rest and observance.

• Generous Leave Entitlements: Beyond public holidays, the company offers substantial paid time off, contributing to work-life balance.

• Flexible Scheduling: The ability to structure working hours around core collaboration times, allowing for personal flexibility and optimal productivity.

• Professional Development: Access to workshops and training sessions designed to enhance skills in design, performance marketing, and broader digital advertising strategies.

• 1:1 Coaching: Regular, personalized coaching sessions with a Team Lead to provide guidance, feedback, and support for career advancement.

• Remote-First Culture: A supportive remote environment designed to foster connection and collaboration despite geographical distance.

Working Hours: The role requires flexible scheduling, with an expectation of approximately 40 hours per week, aligning with standard full-time employment. Core collaboration hours will be established to ensure effective team synergy and client interaction.

📝 Enhancement Note: The salary of $20,000 USD per year is a key piece of information. For context, this translates to roughly R$100,000 - R$120,000 BRL annually (depending on the exchange rate), which is generally considered a strong salary for a mid-level creative professional in Brazil, especially for a remote position. The benefits package is robust, emphasizing professional growth and work-life balance, which are attractive to skilled remote workers.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Advertising / E-commerce Growth Agency. Right Hook Digital operates within the fast-paced digital marketing sector, specializing in helping e-commerce businesses scale through paid advertising. As a Premium Agency Partner with Meta, they are recognized for their expertise and adherence to industry best practices.

Company Size: While not explicitly stated, the description suggests a growing agency with structured teams ("strategy team," "Team Lead," "media buyers") and a focus on professional development, implying a size that allows for specialization and individual attention but is agile enough for rapid growth.

Founded: The company's founding date is not provided, but their status as a "Premium Agency Partner with Meta" suggests a level of established expertise and a track record of success in the digital advertising space.

Team Structure:

• Specialized Teams: The agency likely operates with specialized teams, including media buyers, strategists, and creative personnel (like this Visual Designer role).

• Reporting Structure: The Visual Designer will report to a Team Lead, who likely oversees a group of creative or campaign execution specialists, providing regular feedback and coaching.

• Cross-Functional Collaboration: A strong emphasis on collaboration between creative, strategy, and media buying teams is evident, crucial for developing effective, data-informed ad campaigns.

Methodology:

• Data-Driven Creativity: The core methodology appears to be a blend of creative excellence and performance analytics. Designs are not created in a vacuum but are informed by data and optimized based on results.

• Agile Campaign Development: The process likely involves rapid concept development, iterative testing, and quick adjustments based on real-time campaign performance.

• Client-Centric Approach: All creative and strategic efforts are geared towards achieving measurable growth and ROI for e-commerce clients.

Company Website: https://righthookdigital.com/

📝 Enhancement Note: The company's positioning as a "Premium Agency Partner with Meta" is a significant indicator of their quality and strategic capabilities. This suggests that candidates will be working with sophisticated systems and clients, requiring a high level of professionalism and a results-oriented mindset. The focus on e-commerce growth implies a deep understanding of consumer behavior and conversion funnels.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Visual Designer (2-5 years of experience). It requires a solid foundation in design principles and software, combined with practical experience in creating performance-driven ad creative. The role is not entry-level; it expects candidates to contribute independently and possess specific skills in paid social advertising.

Reporting Structure: The Visual Designer will report to a Team Lead. This structure suggests a supportive environment where guidance and mentorship are provided, but also an expectation of ownership and accountability for assigned tasks and campaign contributions. Collaboration with media buyers and strategists is also a key aspect of the reporting dynamic.

Operations Impact: The Visual Designer's work has a direct and measurable impact on revenue generation for e-commerce clients. High-performing ad creative is fundamental to acquiring customers efficiently through paid channels. Their success is directly tied to campaign performance metrics like CTR, CPA, and overall ROAS (Return on Ad Spend).

Growth Opportunities:

• Performance Marketing Expertise: Deepen understanding of performance metrics, A/B testing methodologies, and the psychology of conversion marketing through hands-on experience and mentorship from media buyers.

• Creative Strategy Development: Evolve from executing creative to contributing to and potentially leading creative strategy development for campaigns.

• Client Presentation Skills: Develop confidence and expertise in presenting creative concepts and performance insights to clients, a crucial step for career advancement.

• Specialization: Potential to specialize further in specific platforms (e.g., TikTok expert) or ad formats (e.g., video ad specialist).

• Career Pathway Advancement: Clear opportunities to advance to Senior Visual Designer, Creative Lead, or even transition into roles with broader marketing strategy responsibilities, supported by professional development and coaching.

📝 Enhancement Note: The growth opportunities are substantial for a visually creative role within a performance-driven agency. The emphasis on learning from media buyers and developing client presentation skills indicates a path towards more strategic and client-facing roles, which is a strong selling point for ambitious designers.

🌐 Work Environment

Office Type: This is a "Remote-first" culture, meaning the primary mode of operation is remote. While there may not be a physical office, the company likely fosters virtual collaboration and connection.

Office Location(s): The role is based in Brazil, with the expectation of remote work within the country. This allows access to local talent while operating globally.

Workspace Context:

• Collaborative Virtual Environment: Despite being remote, the company emphasizes "strong team connection" and "collaborative spirit." This suggests the use of various communication and collaboration tools (e.g., Slack, Zoom, project management software) to simulate in-person interaction.

• Operations Tools & Technology: Access to and proficiency with industry-standard design software (Adobe Creative Cloud) is a given. The mention of project management tools like ClickUp or Asana indicates a structured operational approach to managing creative workflows.

• Team Interaction: Regular feedback, 1:1 coaching, and virtual brainstorming sessions are designed to facilitate ongoing interaction and knowledge sharing among team members.

Work Schedule: The work schedule is flexible, allowing employees to tailor their hours around "core collaboration hours." This acknowledges the need for personal flexibility while ensuring that team members are available for essential meetings and collaborative tasks that require real-time interaction.

📝 Enhancement Note: A "remote-first" culture with "strong team connection" implies that the company invests in virtual team-building and communication strategies to combat isolation and foster a cohesive working environment. Candidates should expect a high degree of reliance on digital communication tools.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: All applications must be submitted via the provided link. This is a critical first step.

• Portfolio Review (Initial Screening): The primary screening tool will be the candidate's portfolio. It must clearly demonstrate relevant experience in paid social media ad creation for Meta and TikTok. Expect reviewers to look for creative quality, platform understanding, and any evidence of performance impact.

• Skills Assessment / Case Study: Candidates may be asked to complete a design challenge or a short case study. This could involve creating sample ad creatives for a hypothetical e-commerce brand or analyzing existing creative and suggesting improvements. This assesses practical skills and strategic thinking.

• Behavioral & Cultural Fit Interview: Interviews will likely assess communication skills (especially English proficiency), self-motivation, attention to detail, ability to work remotely, and alignment with the company's core values (Continuous Learning, Collaborative Spirit, Results-Driven, Work-Life Balance).

• Team/Lead Interview: An opportunity to meet with the Team Lead and potentially other team members to discuss role expectations, workflow, and team dynamics.

Portfolio Review Tips:

• Quantify Impact: If possible, include metrics or testimonials demonstrating the success of your ad creative. Even if exact numbers are confidential, describe the positive outcomes (e.g., "Improved engagement rates," "Supported a successful product launch").

• Showcase Process: Briefly explain your thought process behind key design decisions for a few selected pieces. How did you approach the brief? What were your considerations for the target audience and platform?

• Highlight Platform Specificity: Clearly label which platform each creative was designed for (e.g., Instagram Story Ad, TikTok In-Feed Ad, Facebook Carousel Ad) and explain any platform-specific adaptations.

• Demonstrate Iteration: Include examples of how you've iterated on creative. This shows you understand the dynamic nature of paid advertising and are responsive to data.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Use a professional platform (e.g., Behance, personal website) if possible.

Challenge Preparation:

• Understand the Goal: If given a design challenge, ensure you fully understand the objective: Is it to drive clicks, conversions, brand awareness? What is the target audience?

• Platform Constraints: Be mindful of the specific creative requirements and best practices for the platform(s) involved (e.g., aspect ratios, video length, text overlay limits).

• Communicate Your Strategy: During the presentation of your challenge work, clearly articulate your strategic rationale behind design choices. Explain how your creative decisions aim to achieve the campaign's goals.

• Be Ready to Justify: Anticipate questions about your creative choices, the tools you used, and how you would further optimize the creative based on potential performance data.

📝 Enhancement Note: The interview process strongly emphasizes the portfolio and practical application. Candidates should prepare to not only show their work but also explain its strategic purpose and measurable impact. The "LATAM" aspect might also mean interviewers will be keen to understand how candidates approach cultural relevance in their designs for this region.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite including Photoshop (image editing, graphic design), Illustrator (vector graphics, branding elements), Premiere Pro (video editing for ad creatives), and After Effects (motion graphics, animation for dynamic ads).

• Design Collaboration/Prototyping (Potential): While not explicitly listed, tools like Figma or Adobe XD might be used for more advanced prototyping or collaborative design workflows, especially for video elements.

Analytics & Reporting:

• Platform Ad Managers: Proficiency with Meta Ads Manager (for Facebook and Instagram) is highly desirable. Familiarity with TikTok Ads Manager is also a strong plus. These are crucial for understanding performance data.

• Analytics Platforms (Indirect): While the designer may not directly manage analytics, understanding how to interpret data from these platforms (e.g., CTR, CPA, ROAS, conversion rates) is key to optimizing creative.

CRM & Automation:

• Facebook Business Manager: Familiarity with this platform is listed as a "nice-to-have," indicating its importance for managing ad accounts, audiences, and campaigns effectively.

• Shopify (Nice-to-Have): Understanding e-commerce platforms like Shopify helps in designing creatives that align with product pages and overall customer journeys.

• Project Management Tools: Experience with tools like ClickUp or Asana is preferred for managing tasks, deadlines, and collaborating on projects within a remote team structure.

📝 Enhancement Note: The core technical requirement is deep proficiency in Adobe Creative Cloud, particularly for video and motion graphics. Beyond that, understanding the context of where these creatives will be deployed (Meta Ads Manager, TikTok Ads Manager) and how their performance is measured is critical. Experience with project management tools is also highlighted, indicating a need for organizational skills in a remote setting.

👥 Team Culture & Values

Operations Values:

• Continuous Learning: The company actively encourages and invests in the professional development of its team members. This means being proactive about acquiring new design skills, understanding new platform features, and staying updated on digital marketing trends.

• Collaborative Spirit: Teamwork is highly valued. Expect to work closely with strategists and media buyers, sharing ideas and feedback constructively. Diversity of perspectives is seen as a strength.

• Results-Driven: The ultimate measure of success is the impact of the creative work on client business outcomes. This requires a focus on performance metrics and a commitment to creating ads that convert.

• Work-Life Balance: The company promotes sustainable success by encouraging a healthy balance between professional responsibilities and personal life, supported by flexible scheduling and generous leave.

Collaboration Style:

• Cross-Functional Integration: Expect close collaboration with media buyers and strategists. Your role is integral to campaign success, requiring constant communication and alignment on creative objectives and performance feedback.

• Feedback & Iteration Culture: The environment encourages open feedback, both giving and receiving. Designs are expected to be iterated upon based on performance data and team input, fostering a culture of continuous improvement.

• Knowledge Sharing: Opportunities exist to share insights and learnings, whether it's a new design technique, a successful ad concept, or a trend observed on social media.

📝 Enhancement Note: The company's values are strongly aligned with a modern, forward-thinking agency. The emphasis on "Results-Driven" combined with "Continuous Learning" suggests an environment where creativity is valued for its effectiveness and where professional growth is actively supported. Candidates should be prepared to demonstrate how they embody these values in their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Platforms: Social media platforms and their advertising algorithms change frequently. Staying ahead of these changes to ensure creative remains effective requires constant learning and adaptation.

• Balancing Creativity with Performance: The primary challenge is to create visually stunning and engaging ads that also meet strict performance targets. This requires a dual mindset of artistic expression and data-driven optimization.

• Client-Specific Needs: Each e-commerce client will have unique brand guidelines, target audiences, and campaign objectives, requiring the designer to adapt their style and approach for each.

• Remote Collaboration Dynamics: While remote work offers flexibility, maintaining strong team cohesion and effective communication across distances can be an ongoing challenge that requires proactive effort from all team members.

Learning & Development Opportunities:

• Performance Marketing Mastery: Gain in-depth knowledge of paid advertising metrics, A/B testing methodologies, audience segmentation, and conversion rate optimization through direct exposure and mentorship.

• Advanced Creative Techniques: Access to professional development workshops and training sessions to hone skills in areas like motion graphics, video editing, and new design software features.

• Client Relationship Building: Develop skills in presenting creative work, articulating strategic rationale, and understanding client business goals, which are essential for career progression into more senior or client-facing roles.

• Industry Trend Expertise: Become an expert in identifying and leveraging emerging visual trends and platform best practices within the e-commerce and paid social advertising space.

📝 Enhancement Note: The challenges presented are inherent to the fast-paced digital advertising industry. The company's commitment to "Continuous Learning" and providing "1:1 coaching" directly addresses these challenges by equipping employees with the necessary skills and support to navigate them successfully.

💡 Interview Preparation

Strategy Questions:

• "Describe a paid social media ad campaign you designed that significantly outperformed expectations. What was your creative strategy, and what specific design elements contributed to its success?" (Prepare a case study with quantifiable results if possible).

• "How do you approach balancing creative aesthetics with the need to drive specific performance metrics (e.g., conversions, clicks) in paid advertising?" (Discuss your process for data-informed design).

• "Imagine we need to create ads for a new e-commerce product launch in Brazil. Walk us through your creative concept development process, considering the target audience and platform (e.g., Instagram Stories)." (Demonstrate your strategic thinking and understanding of the LATAM market). Company & Culture Questions:

• "What do you know about Right Hook Digital and our work as a Premium Agency Partner with Meta?" (Research the company's website, client work, and any recent news).

• "How do you align with our core values, particularly 'Continuous Learning' and 'Results-Driven'?" (Provide specific examples from your past experience).

• "Describe a time you had to collaborate with a non-designer (e.g., media buyer, client) to achieve a common goal. How did you ensure clear communication and alignment?" (Highlight your cross-functional collaboration skills). Portfolio Presentation Strategy:

• Select Wisely: Choose 3-5 of your strongest, most relevant pieces that showcase your paid social ad creation skills for Meta and TikTok. Prioritize work that demonstrates impact.

• Tell a Story: For each piece, explain the client/brand, the campaign objective, your creative brief, your design process, and the outcome (performance data if available).

• Highlight Platform Nuances: Explain why your design choices were appropriate for the specific platform (e.g., vertical video for Stories, attention-grabbing hooks for TikTok).

• Be Prepared for Q&A: Anticipate questions about your tools, techniques, design rationale, and how you handle feedback or revisions.

• Showcase LATAM Relevance (if applicable): If you have examples that specifically target a LATAM audience, be ready to discuss the cultural considerations you incorporated.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent and business acumen. Candidates need to prove they understand that their designs are not just art, but tools to drive revenue. Emphasizing the ability to learn, adapt, and collaborate remotely will also be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link. This is the mandatory first step.

• Curate Your Portfolio: Select your most impactful work specifically related to paid social media ad creation for Meta (Instagram/Facebook) and TikTok. Ensure it showcases your design skills, understanding of platform best practices, and ideally, some indication of performance impact. Organize it professionally on a platform like Behance or a personal website.

• Tailor Your Resume: Highlight keywords relevant to visual design, paid advertising, social media marketing, Adobe Creative Suite, performance marketing, and e-commerce. Quantify achievements where possible, especially those related to campaign success or creative optimization.

• Prepare for a Design Challenge: Be ready to demonstrate your practical design skills and strategic thinking, potentially through a timed exercise or case study. Practice articulating your creative process and rationale.

• Research Right Hook Digital: Understand their services, their positioning as a Premium Agency Partner with Meta, and their client base. Familiarize yourself with their company values to articulate your cultural fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.