Visual Designer (for Paid Advertising Campaigns)

📍 Job Overview

Job Title: Visual Designer (for Paid Advertising Campaigns)

Company: Right Hook Digital

Location: Philippines

Job Type: FULL_TIME

Category: Creative & Media / Marketing / Art & Design

Date Posted: 2026-09-02

Experience Level: 0-2 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and develop visually compelling digital ad creative for paid advertising campaigns across Meta, Instagram, and TikTok platforms.

• Collaborate with a performance marketing team to translate campaign objectives and data insights into engaging visual assets that drive conversions.

• Iterate on ad creative based on performance analytics and client feedback to optimize campaign effectiveness.

• Contribute to a remote-first, collaborative environment focused on delivering measurable results for e-commerce clients.

• Develop a strong understanding of performance metrics and e-commerce growth strategies through hands-on experience and mentorship.

📝 Enhancement Note: This role focuses on the visual creation aspect of paid advertising, with a strong emphasis on performance and e-commerce. While the title is "Visual Designer," the core responsibilities and required skills clearly place it within the realm of performance marketing and digital advertising creative. The "0-2 Years" experience level suggests an entry-level to junior position, making a portfolio of social media ad creation crucial for demonstrating foundational skills.

📈 Primary Responsibilities

• Conceptualize and create high-performing visual assets, including static images, GIFs, and short-form videos, specifically for paid social media advertising campaigns on Meta (Facebook/Instagram) and TikTok.

• Translate campaign briefs, performance data, and client feedback into visually appealing and conversion-oriented ad creatives.

• Participate actively in creative brainstorming sessions with the strategy and media buying teams to generate innovative ad concepts.

• Maintain brand consistency and adhere to client guidelines while pushing creative boundaries to capture audience attention.

• Proactively monitor industry trends, platform updates, and competitor creative strategies to inform and enhance ad design approaches.

• Prepare and present visual creative concepts and final assets to internal teams and, occasionally, clients, articulating the strategic rationale behind design choices.

• Optimize existing ad creative based on A/B testing results and performance metrics to improve key performance indicators (KPIs) such as click-through rates (CTR) and conversion rates.

• Ensure all creative assets are delivered in the correct specifications and formats required by each advertising platform.

📝 Enhancement Note: The responsibilities are tailored to a creative role within a performance marketing context. The emphasis on "high-performing," "conversion-oriented," and "optimizing based on performance data" highlights the data-driven nature of this creative role, differentiating it from purely aesthetic design positions. Iterating based on "A/B testing results" is a key performance marketing activity.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Digital Media, Marketing, or a related field is beneficial.

Experience: 0-2 years of experience in visual design, with a specific focus on creating digital ad content for social media platforms. Experience with e-commerce brands or performance marketing is highly preferred.

Required Skills:

• Portfolio: A strong and relevant portfolio showcasing social media ad creation for platforms such as Meta (Facebook/Instagram) and TikTok is essential. This should include examples of static ads, short videos, and ad sequences.

• Design Software Proficiency: Expert-level command of Adobe Creative Cloud suite, specifically Photoshop, Illustrator, Premiere Pro, and After Effects.

• Communication: Excellent written and verbal English communication skills, enabling clear articulation of creative ideas and collaboration with a remote team.

• Technical: Reliable, high-speed internet connection to support remote work and collaboration.

• Work Ethic: Highly self-motivated, with exceptional attention to detail and the ability to manage multiple projects simultaneously in a remote setting.

• Industry Experience: Demonstrated experience working with e-commerce brands or in a performance marketing environment.

Preferred Skills:

• Platform Familiarity: Working knowledge of Facebook Business Manager for ad creation and management.

• E-commerce Integration: Familiarity with Shopify or other e-commerce platforms to understand product presentation and user flow.

• Conversion Strategy: Understanding of conversion-focused creative strategies and how visual elements impact user behavior and campaign performance.

• Remote Collaboration Tools: Experience using project management and collaboration tools such as ClickUp, Asana, Trello, or similar platforms.

📝 Enhancement Note: The "Must-Haves" section is critical. The emphasis on a strong portfolio demonstrating social media ad creation is paramount. Proficiency in Adobe Creative Cloud is a given for a visual designer, but the specific mention of Premiere and After Effects points to the need for video ad creation skills. Experience with e-commerce/performance marketing is a strong differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign Performance Focus: Showcase a minimum of 3-5 distinct social media ad campaigns or creative suites (e.g., Meta, TikTok) that demonstrate an understanding of performance metrics and conversion goals.

• Creative Iteration Examples: Include examples of how you iterated on creative based on performance feedback or A/B testing results, illustrating your ability to learn and adapt.

• Platform Versatility: Demonstrate capability across different social media platforms, highlighting how your creative approach is tailored to the nuances of each (e.g., TikTok's trend-driven nature vs. Instagram's aesthetic focus).

• Brand Adaptation: Provide examples of how you've adapted creative to fit different brand identities and target audiences within the e-commerce space.

Process Documentation:

• While not a formal documentation requirement for this role, applicants should be prepared to discuss their personal process for taking a creative brief from concept to final asset delivery, including how they incorporate performance data and feedback.

• Be ready to explain how you manage your workflow, prioritize tasks, and ensure timely delivery of assets within a remote team structure, referencing any personal project management systems used.

📝 Enhancement Note: For a visual designer in a performance marketing agency, the portfolio is the primary demonstration of process. The focus is on results and adaptability, not just aesthetics. Applicants should be prepared to articulate their creative process and how it integrates with performance marketing objectives.

💵 Compensation & Benefits

Salary Range: Up to $18,000 USD per year.

• Methodology: This is a direct quote from the job description. For the Philippines, this translates to approximately PHP 1,047,600 per year (using an exchange rate of 1 USD = 58.20 PHP as of late 2023/early 2024). This salary range is competitive for a junior to mid-level creative role in the Philippines, especially for a remote position with a US-based agency, considering the experience level. It reflects the agency's positioning as a premium partner.

Benefits:

• Paid Public Holidays: As per Philippine labor law and company policy.

• Generous Leave Entitlements: Details would typically be provided upon hire, but implies standard vacation and sick leave allowances beyond statutory requirements.

• Flexible Scheduling: The ability to set your own schedule within core collaboration hours allows for better work-life integration, crucial for remote roles.

• Professional Development: Access to workshops and training sessions supports continuous learning and skill enhancement relevant to digital advertising and design.

• 1:1 Coaching: Regular coaching sessions with a Team Lead provide personalized guidance, feedback, and career development support.

Working Hours: Approximately 40 hours per week, with flexibility within core collaboration hours to ensure team alignment and client responsiveness.

📝 Enhancement Note: The salary is quoted in USD, which is common for remote roles targeting talent in countries with lower cost of living. The PHP conversion provides context for local candidates. The benefits are standard for remote tech/creative roles, with a particular emphasis on professional development and flexible scheduling, aligning with a modern remote work culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Advertising / E-commerce Growth Agency. Right Hook Digital positions itself as a "Premium Agency Partner with Meta," indicating a strong focus on performance marketing, particularly within the Meta ecosystem (Facebook, Instagram). They specialize in helping e-commerce brands scale through data-driven advertising strategies.

Company Size: While not explicitly stated, the mention of "award-winning" and "Premium Agency Partner" suggests a well-established and professional agency, likely mid-sized, capable of handling diverse e-commerce clients and investing in talent development.

Founded: The founding date is not provided, but the company's positioning as a Meta partner implies a history of successful client engagements and a commitment to staying at the forefront of digital advertising trends.

Team Structure:

• Operations Focus: The role sits within a creative team that directly supports the performance marketing and media buying functions. This implies a collaborative structure where visual creatives work closely with strategists and account managers.

• Reporting: The role reports to a "Team Lead" who provides "regular feedback and 1:1 coaching," indicating a structured mentorship and performance management system.

• Cross-functional Collaboration: Close collaboration is expected with the strategy team for concept development and with media buyers for understanding performance data and campaign objectives. Client interaction may also be part of the role.

Methodology:

• Data-Driven Creativity: The agency's approach is heavily data-driven, meaning creative work is expected to be informed by performance metrics, A/B testing, and audience insights.

• Agile Workflow: The mention of "clear processes with room for creative innovation" and tools like ClickUp/Asana suggests an agile and organized workflow, enabling efficient campaign execution and iteration.

• Continuous Improvement: The core value of "Continuous Learning" and "Results-Driven" underscores a commitment to ongoing optimization of both creative output and internal processes.

Company Website: https://righthookdigital.com/

📝 Enhancement Note: Right Hook Digital operates within the competitive e-commerce growth agency space. Their "Premium Agency Partner" status with Meta is a key differentiator, suggesting a high level of expertise and a focus on quality within that ecosystem. The culture emphasizes results, learning, and collaboration, which is typical for successful digital marketing agencies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level to junior Visual Designer (0-2 years experience) within a performance marketing agency. It's a foundational role for individuals looking to build a career at the intersection of creative design and digital advertising effectiveness.

Reporting Structure: The designer will report to a Team Lead, who will provide direct mentorship, feedback, and guidance. This suggests a supportive environment for early-career professionals.

Operations Impact: The visual designer's work directly impacts campaign performance, client acquisition costs, and ultimately, the revenue growth of e-commerce clients. Their creative output is a critical component of the agency's service offering and client success.

Growth Opportunities:

• Performance Marketing Acumen: Learn advanced performance metrics, audience segmentation, and campaign strategy from experienced media buyers, developing a deeper understanding of what drives results beyond aesthetics.

• Creative Specialization: Develop expertise in creating high-converting creative for specific platforms like TikTok and Meta, becoming a sought-after specialist.

• Client Interaction: Gain experience presenting creative concepts and performance-backed design decisions to clients, enhancing communication and client management skills.

• Career Pathway: A "clear career pathway with mentorship and support" is mentioned, suggesting opportunities for advancement to Senior Visual Designer, Creative Lead, or roles that blend creative with strategy or account management.

• Professional Development: Access to workshops and training sessions allows for continuous skill enhancement in design, digital marketing, and emerging creative technologies.

📝 Enhancement Note: The growth opportunities are a significant draw for this role. It's not just about making ads; it's about learning how to make ads that work and understanding the business impact. The pathway from junior designer to a more strategic creative role is clearly outlined.

🌐 Work Environment

Office Type: This is a "Remote-first" culture, meaning the primary work environment is digital and distributed. While there might be physical offices for some team members or occasional meetups, the day-to-day operations are conducted remotely.

Office Location(s): The primary "location" for applicants is the Philippines, indicating that while the agency may be international, they are specifically hiring talent within this region for remote work.

Workspace Context:

• Digital Collaboration: The workspace is entirely digital, relying on communication tools (Slack, Zoom, etc.) and project management platforms (ClickUp, Asana) for team interaction and task management.

• Tool Access: Expect to utilize cloud-based design software and collaboration tools. Reliable internet is a prerequisite.

• Team Connection: Despite being remote, the company emphasizes "strong team connection" and a "Supportive team that celebrates wins and learns from challenges together," suggesting efforts to foster camaraderie through virtual means (e.g., virtual team events, regular check-ins).

Work Schedule: Flexible scheduling is offered, but it must align with "core collaboration hours" to ensure effective teamwork, communication, and client responsiveness. This typically means being available during specific overlapping hours with colleagues and clients.

📝 Enhancement Note: The remote-first nature is key. Applicants should be comfortable with asynchronous communication and independent work, while also being proactive in engaging with the team virtually. "Core collaboration hours" are a common compromise in remote work to balance flexibility with team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: All applications must be submitted via the provided link. Resumes and portfolios should be tailored to highlight social media ad creation and performance marketing experience.

• Portfolio Review: The initial screening will heavily rely on the submitted portfolio. Be prepared to showcase campaigns that demonstrate creativity, platform understanding, and ideally, some indication of performance impact.

• Skills Assessment (Potential): You may be asked to complete a short creative challenge or provide a walkthrough of a specific portfolio piece, explaining your design process, strategic thinking, and how you addressed client objectives.

• Team/Lead Interview: Interviews with the hiring manager or Team Lead will assess communication skills, cultural fit, understanding of performance marketing, and your approach to collaboration and problem-solving.

• Final Evaluation: Focus on your ability to create ads that drive results, your willingness to learn and adapt, and your alignment with the company's core values.

Portfolio Review Tips:

• Highlight Performance: Don't just show pretty pictures. Explain the objective of the ad, the target audience, the platform, and any measurable results or learnings. If direct results aren't available, explain the strategic rationale for your design choices aimed at achieving specific KPIs.

• Showcase Platform Specificity: Include examples that demonstrate you understand the unique visual language and best practices for Meta (Instagram Stories, Feed) and TikTok.

• Detail Your Process: For each project, briefly describe your role, the tools used, and key decision-making points. How did you go from brief to final creative?

• Video Emphasis: Given the importance of video ads, ensure your portfolio includes strong examples of short-form video ad creation using Premiere Pro and After Effects.

• Conciseness: Organize your portfolio logically. A PDF or a dedicated portfolio website (e.g., Behance, personal site) is ideal. Ensure it's easy to navigate.

Challenge Preparation:

• Understand the Goal: If given a creative challenge, focus on understanding the client's objective, target audience, and platform constraints.

• Think Performance-First: How will your creative drive clicks, views, or conversions? What elements will capture attention quickly?

• Platform Nuances: Consider how your design will look and perform on the specified platform(s).

• Time Management: Be mindful of any time limits. Prioritize key elements and deliver a polished, strategic concept.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating social media ad creation" is the most critical element. Applicants must be able to prove their ability to create ads that perform, not just look good. Discussing the "why" behind design choices and how they relate to performance metrics will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Photoshop, Illustrator, Premiere Pro, After Effects are essential for creating static and video ad assets.

• Video Editing Software: Proficiency in Premiere Pro and After Effects is explicitly required for video ad creation.

Analytics & Reporting:

• Performance Data: While not directly creating reports, understanding how to interpret performance data (CTR, CPC, CPA, ROAS) from ad platforms is crucial for iterating on creative.

• Platform Insights: Familiarity with the native analytics within Meta Ads Manager and TikTok Ads Manager is expected.

CRM & Automation:

• Ad Management Platforms: Experience with Facebook Business Manager is listed as a "Nice-to-Have" but is highly relevant for understanding the ad creation and management workflow.

• Project Management: Familiarity with tools like ClickUp or Asana is preferred for managing tasks, deadlines, and team collaboration in a remote environment.

• E-commerce Platforms: Understanding of Shopify (preferred) provides context for the client's products and sales funnels.

📝 Enhancement Note: The core technical requirement is proficiency in Adobe Creative Cloud, particularly for video. While direct experience with ad managers and project management tools is preferred, the agency is willing to train on these if the core creative skills and performance mindset are present.

👥 Team Culture & Values

Operations Values:

• Continuous Learning: A strong emphasis on professional development, encouraging team members to stay updated with the latest trends in digital advertising and design. This means being open to new techniques and platform changes.

• Collaborative Spirit: The agency fosters an environment where diverse perspectives are valued. Expect to work closely with strategists and media buyers, sharing ideas and providing constructive feedback.

• Results-Driven: Creativity is valued, but it must be tied to measurable impact. The focus is on creating ads that achieve client objectives (conversions, revenue growth).

• Work-Life Balance: The company promotes sustainable success by valuing employee well-being, reflected in flexible scheduling and generous leave entitlements.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be integrated with strategy and media buying teams, participating in brainstorming and providing creative input based on performance insights.

• Feedback Loops: A culture of regular feedback and 1:1 coaching is in place, encouraging open communication and continuous improvement for both individuals and campaigns.

• Remote Teamwork: Proactive communication and engagement are key to successful collaboration in a remote setting. This includes being responsive on communication channels and participating in virtual team activities.

📝 Enhancement Note: The culture is geared towards a high-performance, learning-oriented agency environment. Candidates should be proactive, collaborative, and focused on delivering measurable results, while also appreciating the flexibility and support offered in a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Platforms: Social media platforms and advertising best practices change constantly. The challenge is to stay updated and adapt creative strategies accordingly.

• Balancing Creativity and Performance: The core challenge is to create visually compelling ads that are also highly effective at driving conversions, often with tight deadlines and specific client constraints.

• Remote Collaboration Dynamics: Effectively collaborating and maintaining strong team connections in a fully remote environment requires proactive communication and engagement.

• Interpreting Performance Data: Translating complex performance metrics into actionable creative insights can be challenging, requiring a willingness to learn and analyze data.

Learning & Development Opportunities:

• Performance Marketing Mastery: Gain in-depth knowledge of paid social advertising, including audience targeting, campaign optimization, and conversion rate optimization (CRO) principles.

• Advanced Creative Techniques: Develop expertise in video editing, motion graphics, and dynamic creative optimization for various social media platforms.

• Client Strategy Exposure: Understand the strategic thinking behind client campaigns and how creative fits into broader business goals.

• Mentorship: Receive guidance from experienced media buyers and creative leads, accelerating professional growth.

📝 Enhancement Note: This role offers a significant opportunity to develop a specialized skill set in performance creative, which is highly in demand. The challenges are inherent to the fast-paced digital advertising industry and are framed as opportunities for growth.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media ad from brief to final delivery. How do you incorporate performance data into your design decisions?" (Focus on workflow, iteration, and data-informed design).

• "Walk me through a specific ad campaign you created for a client. What was the objective, what was your creative approach, and what were the results? If results weren't ideal, what would you have done differently?" (Prepare a case study from your portfolio, emphasizing strategic thinking and learning).

• "How do you stay updated on the latest visual trends and platform changes for Meta and TikTok advertising?" (Showcase your proactive learning and industry awareness). Company & Culture Questions:

• "Why are you interested in working for Right Hook Digital, specifically in a performance marketing agency environment?" (Research the company's work, client types, and positioning).

• "How do you handle receiving constructive feedback on your creative work, especially if it's from a non-designer?" (Demonstrate openness to feedback and a results-oriented mindset).

• "Describe a time you had to balance creative vision with strict brand guidelines or performance requirements." (Illustrate your ability to be both creative and compliant). Portfolio Presentation Strategy:

• Tell a Story: For each featured campaign, explain the client's problem, your proposed visual solution, the execution, and the outcome. Quantify results where possible.

• Highlight Platform Nuances: Show how your design is optimized for the specific platform (e.g., vertical video for Stories/Reels/TikTok, attention-grabbing hooks).

• Demonstrate Iteration: If possible, show variations of an ad or how you improved a concept based on initial performance.

• Video Focus: Be prepared to play short clips of your video ad work and discuss the editing choices and pacing.

• Concise and Clear: Present your portfolio in a well-organized manner, keeping explanations brief and to the point. Be ready to answer follow-up questions about your process.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also an understanding of performance marketing objectives and a proactive, collaborative approach suitable for a remote agency. The portfolio is the primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided application link. This is a critical instruction.

• Curate your portfolio: Select 3-5 of your strongest social media ad creation projects (Meta, Instagram, TikTok), prioritizing those with clear objectives and, if possible, performance results. Ensure video examples are included and easily accessible.

• Tailor your resume: Highlight experience with Adobe Creative Cloud, social media advertising, e-commerce brands, and any performance marketing exposure. Use keywords from the job description.

• Prepare to discuss your process: Be ready to articulate your creative workflow, how you incorporate data, and how you handle feedback. Practice presenting a case study from your portfolio.

• Research Right Hook Digital: Understand their role as a Meta Premium Agency Partner and their focus on e-commerce growth. Consider how your creative skills align with their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.