Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: moomoo

Location: Hong Kong, Hong Kong Island, Hong Kong S.A.R.

Job Type: Full-time

Category: Visual Design / Marketing Operations

Date Posted: May 12, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design high-quality visual assets specifically for user acquisition campaigns, focusing on enhancing click-through rates (CTR) and conversion efficiency across various platforms.

• Manage the end-to-end design lifecycle for acquisition assets, from initial brief and concept development through stakeholder collaboration, iterative refinement, and final delivery.

• Leverage performance metrics and acquisition data to inform design decisions, driving continuous improvement and maximizing the growth impact of creative assets.

• Collaborate closely with business and marketing teams to understand target audience aesthetics and local advertising trends in the Hong Kong market.

• Support broader team initiatives with supplementary visual design tasks and cross-functional coordination to ensure smooth progression of all front-end acquisition design efforts.

📝 Enhancement Note: While the title is "Visual Designer," the core responsibilities and emphasis on user acquisition, conversion efficiency, and data-driven iteration strongly indicate a role within Marketing Operations or a specialized GTM (Go-To-Market) design function. The need to understand acquisition funnel logic and track performance metrics elevates this beyond a purely creative role to one deeply integrated with performance marketing strategy.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide range of visual assets for user acquisition campaigns, including event posters, banners, in-feed advertisements, and landing pages.

• Ensure all visual assets are tailored to resonate with target audiences in Hong Kong and align with the specific objectives of the acquisition funnel.

• Independently manage the full design lifecycle for acquisition projects, including interpreting briefs, developing creative concepts, communicating with stakeholders, implementing feedback, and ensuring timely delivery.

• Actively monitor and analyze ad creative performance metrics (e.g., CTR, conversion rates, CPA) and collaborate with the business team to iterate on design solutions.

• Proactively adjust visual direction based on acquisition data and performance insights to optimize campaign effectiveness and drive user growth.

• Provide additional visual design support and facilitate cross-functional coordination for the wider acquisition and marketing teams.

📝 Enhancement Note: The responsibilities clearly emphasize a performance-oriented design approach, requiring the candidate to not only create visually appealing assets but also to understand and act upon data-driven insights to achieve specific business objectives related to user acquisition and conversion.

🎓 Skills & Qualifications

Education: Bachelor's degree or above in a design-related discipline such as Graphic Design, Visual Communication, Advertising Design, or an equivalent practical experience.

Experience: 3+ years of professional design experience, with a strong preference for experience in cross-border financial services or fintech brokerage design.

Required Skills:

• Proficient in all design tools essential for delivering projects, including proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, After Effects).

• Expertise in 3D software such as Cinema 4D (C4D) or Blender for creating advanced visual assets.

• Strong foundational graphic design skills with a deep understanding of conversion-driven advertising principles and best practices.

• Proven ability to manage the full design lifecycle independently, from brief to delivery, and to effectively communicate with stakeholders.

• Deep understanding of Hong Kong user aesthetics, local advertising trends, and cultural nuances.

• Excellent command of Cantonese and Mandarin, with working proficiency in English.

Preferred Skills:

• Familiarity with on-platform and off-platform ad specifications across various digital channels.

• Experience with AIGC tools (Artificial Intelligence Generated Content) such as Midjourney and Stable Diffusion for concept exploration or asset generation.

• A portfolio showcasing successful brand marketing or performance advertising campaigns, particularly those with a focus on user acquisition and conversion.

• Proven track record in front-end acquisition advertising and conversion-focused creative design.

📝 Enhancement Note: The emphasis on both 3D software and Figma/Adobe Creative Suite suggests a need for versatility in creating both static and potentially animated/3D assets for digital advertising. The preference for fintech/financial services experience highlights the importance of understanding the industry's regulatory and user trust considerations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a strong understanding of conversion-driven advertising principles and their application in visual design.

• Case studies showcasing successful user acquisition campaigns where your design contributions directly led to measurable improvements in key performance indicators (KPIs) such as click-through rates (CTR) and conversion rates.

• Examples of visual assets designed for diverse platforms and campaign objectives, including but not limited to banners, social media ads, landing pages, and event promotions.

• Demonstrations of proficiency in 3D software (C4D, Blender), Figma, and Adobe Creative Suite, highlighting the evolution of a design from concept to final execution.

Process Documentation:

• Showcase your process for interpreting campaign briefs and translating them into effective visual strategies for user acquisition.

• Detail your workflow for managing the design lifecycle, including stakeholder communication, feedback integration, and cross-functional collaboration.

• Illustrate how you use analytics and performance metrics to inform design decisions and optimize creative assets for maximum impact.

• Provide examples of how you have leveraged AIGC tools or other advanced techniques in your design process.

📝 Enhancement Note: For this role, the portfolio is critical. It should not only display aesthetic talent but also a strategic understanding of performance marketing and the ability to demonstrate tangible business results through design. Candidates should be prepared to walk through their process and highlight the impact of their work.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Visual Designer with 3-5 years of experience in Hong Kong, specializing in performance marketing and user acquisition, the estimated annual salary range is HKD 300,000 - HKD 500,000. This estimate considers the required proficiencies in specialized software, the demand for fintech/financial services experience, and the specific needs of a cross-border business environment.

Benefits:

• Comprehensive health insurance coverage.

• Opportunities for professional development and training in new design tools and techniques, including AIGC.

• Potential for performance-based bonuses tied to user acquisition campaign success.

• Exposure to a dynamic, fast-paced, and international work environment within the fintech sector.

• Opportunities for career advancement within moomoo's global operations.

Working Hours: Standard full-time working hours, typically around 40 hours per week, with potential for occasional overtime during peak campaign periods. The role is on-site, requiring physical presence in the Hong Kong office.

📝 Enhancement Note: Salary estimates are based on general market data for Hong Kong in design and marketing roles with similar experience levels and specialized skill sets. Actual compensation may vary based on the candidate's specific qualifications, interview performance, and the company's internal compensation structure. The benefits are inferred based on typical offerings in the fintech industry for full-time roles in major financial hubs.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Financial Services (Brokerage Platform). Moomoo operates in a highly competitive and rapidly evolving global financial technology market, requiring agility, innovation, and a strong focus on user experience and trust. This context means operations must be efficient, scalable, and highly responsive to market changes and regulatory requirements.

Company Size: Moomoo is a significant player in the fintech space, indicating a well-established company with a substantial global presence and a large user base. This implies a structured but dynamic operational environment with opportunities for impact across various departments.

Founded: Moomoo was founded in 2018, positioning it as a relatively young but rapidly growing company in the fintech industry. This suggests a culture that is likely innovative, forward-thinking, and embraces new technologies and growth strategies.

Team Structure:

• The Visual Design team likely operates within the Marketing or Growth department, working closely with user acquisition specialists, performance marketers, and content creators.

• Reporting structure will likely involve a Design Lead or Marketing Manager, with close collaboration across product, engineering, and business development teams to ensure alignment of visual assets with overall business objectives.

Methodology:

• Data analysis and insights are critical, with designs being iterated upon based on performance metrics from user acquisition campaigns.

• Workflow planning and optimization strategies are essential to manage the design lifecycle efficiently, especially in a fast-paced, cross-border environment.

• Automation and efficiency practices are encouraged, particularly with the integration of AIGC tools, to streamline asset creation and iteration.

Company Website: https://www.moomoo.com/

📝 Enhancement Note: The fintech industry demands a high degree of professionalism, data-driven decision-making, and an understanding of complex financial products. The company's youth suggests a potentially less bureaucratic environment, but its global reach implies a need for standardized processes and effective cross-cultural communication.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, requiring 3+ years of experience. It offers a significant opportunity to specialize in performance marketing design within the fintech sector. The focus on user acquisition and conversion metrics means the designer will gain deep insights into growth hacking and data-driven creative strategies, which are highly valuable in the GTM operations space.

Reporting Structure: The Visual Designer will likely report to a Design Lead or Marketing Manager. They will collaborate extensively with performance marketing specialists, user acquisition managers, and potentially regional marketing heads, providing them with critical creative assets and strategic design input.

Operations Impact: The designer's work directly impacts the company's ability to acquire new users and drive revenue growth. By creating high-performing visual assets, they contribute directly to improving key marketing KPIs, making their role integral to the GTM strategy and overall business success.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing design, AIGC tools, and conversion optimization techniques.

• Leadership: Potential to move into a Senior Visual Designer role, leading specific campaign initiatives or mentoring junior designers.

• Cross-functional: Transition into roles with broader marketing strategy, campaign management, or even product marketing, leveraging their understanding of user acquisition and creative performance.

• Skill Development: Continuous learning opportunities in emerging design technologies and marketing analytics.

📝 Enhancement Note: The role offers a strong pathway for growth within performance marketing and GTM operations, particularly for individuals who can demonstrate a strategic, data-informed approach to design rather than just creative execution.

🌐 Work Environment

Office Type: The role is on-site in Hong Kong, suggesting a professional office environment conducive to collaboration and focused work. Moomoo's presence in a major business hub like the United Centre implies a modern, well-equipped workspace.

Office Location(s): 34/F, United Centre, 95 Queensway, Admiralty, Hong Kong. This prime location in Admiralty offers excellent accessibility via public transport and is situated within a key business district, facilitating connections and professional interactions.

Workspace Context:

• The workspace is likely designed to foster collaboration, with shared design resources and meeting areas for cross-functional discussions.

• Access to necessary design software, hardware, and potentially advanced tools like 3D rendering stations or AIGC platforms will be provided.

• Opportunities for regular interaction with marketing, acquisition, and business teams will be abundant, encouraging a dynamic and communicative work atmosphere.

Work Schedule: A standard 40-hour work week is expected, with potential for flexibility around project deadlines. The on-site nature ensures direct team engagement and participation in office-based activities and meetings.

📝 Enhancement Note: An on-site role in a major financial hub like Hong Kong typically means a professional, collaborative, and well-resourced environment. The company's operational needs in a fast-paced fintech sector suggest that while structured, the environment will also be dynamic and demanding.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with role requirements.

• Technical Interview: This stage will likely involve a deep dive into your design tools proficiency (Figma, Adobe Suite, 3D software) and your understanding of conversion-driven design principles. Expect questions about your process and technical capabilities.

• Portfolio Presentation & Case Study: You will be asked to present your portfolio, focusing on 2-3 key projects, ideally those demonstrating success in user acquisition or performance marketing. Be prepared to discuss your design process, the challenges faced, how you used data to iterate, and the measurable impact of your work.

• Cross-functional / Behavioral Interview: This interview will assess your ability to collaborate with non-design stakeholders, manage projects in a fast-paced environment, and articulate your understanding of the fintech market and Hong Kong user aesthetics. Questions will focus on your problem-solving skills and how you handle feedback.

• Final Interview: Potentially with a senior leader to discuss cultural fit, long-term career aspirations, and overall alignment with moomoo's vision.

Portfolio Review Tips:

• Quantify Impact: For each project presented, clearly state the objective, your role, the strategies employed, and most importantly, the quantifiable results (e.g., "Increased CTR by X%", "Improved conversion rate by Y%", "Reduced CPA by Z%").

• Showcase Process: Don't just present final designs. Include sketches, wireframes, mood boards, and iterations to illustrate your thought process and how you arrived at the final solution.

• Highlight Data-Driven Decisions: Emphasize instances where you used data, analytics, or A/B testing results to inform or adjust your design choices.

• Tailor to the Role: Select projects that are most relevant to user acquisition, performance marketing, and fintech/financial services if possible. If not, highlight transferable skills like conversion optimization and understanding target audiences.

• Conciseness: Be prepared to present your most impactful work efficiently, respecting the interviewer's time.

Challenge Preparation:

• Be ready for a potential design challenge, which could involve creating a concept for a specific user acquisition campaign or critiquing existing creative assets.

• Focus on demonstrating your understanding of the Hong Kong market, conversion optimization, and your ability to work within brand guidelines while pushing creative boundaries.

• Practice articulating your rationale clearly and concisely, explaining your strategic choices and how they align with business goals.

📝 Enhancement Note: The emphasis on performance marketing and data-driven iteration means candidates must be prepared to speak extensively about the business impact of their designs, not just their aesthetic qualities.

🛠 Tools & Technology Stack

Primary Tools:

• 3D Software: Cinema 4D (C4D), Blender - for creating complex visual assets, animations, or motion graphics.

• Prototyping & UI Design: Figma - essential for collaborative design, wireframing, and creating interactive prototypes for landing pages and ad creatives.

• Graphic Design Suite: Adobe Creative Suite (including Photoshop, Illustrator, After Effects) - for image editing, vector graphics, and creating motion graphics/video assets.

Analytics & Reporting:

CRM & Automation:

• Understanding how visual assets are deployed through various marketing automation platforms or ad management systems would be beneficial, though direct hands-on experience might not be required.

📝 Enhancement Note: Proficiency in both 3D rendering software and collaborative UI/UX tools like Figma, alongside the standard Adobe Suite, indicates a need for a versatile designer capable of producing high-fidelity, impactful visuals for diverse digital channels.

👥 Team Culture & Values

Operations Values:

• Data-Driven: A strong emphasis on using metrics and performance data to inform design decisions and measure success, ensuring that creative efforts directly contribute to business objectives.

• Efficiency & Execution: A drive for rapid iteration and timely delivery in a fast-paced fintech environment, with a focus on proactive problem-solving and project completion.

• User-Centric: A commitment to understanding and designing for the target audience, particularly within the Hong Kong market, ensuring resonance and effectiveness.

• Innovation: Embracing new technologies and approaches, such as AIGC tools, to enhance creative output and stay ahead in the competitive fintech landscape.

• Collaboration: A culture that values cross-functional teamwork, open communication, and shared responsibility for achieving GTM goals.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with marketing, data analytics, and business development teams to ensure visual assets align with campaign strategies and performance goals.

• Feedback-Driven: An open approach to receiving and integrating feedback from various stakeholders, using constructive criticism to refine designs and improve outcomes.

• Knowledge Sharing: A willingness to share insights on design trends, user behavior, and performance data to foster a learning environment within the broader marketing and growth teams.

📝 Enhancement Note: The culture likely emphasizes agility, performance, and a results-oriented mindset, common in fast-growing tech and fintech companies. Collaboration is key to ensuring that design efforts are strategically aligned and effectively utilized.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Fintech: Navigating the rapidly evolving fintech landscape and keeping up with new marketing trends, platform changes, and competitive pressures.

• Cross-border Complexity: Designing for diverse user segments across different regions while maintaining brand consistency and cultural relevance, particularly for the Hong Kong market.

• Data Interpretation: Effectively translating complex performance data into actionable design improvements and advocating for design choices based on quantitative insights.

• Tool Proficiency: Mastering a diverse tool stack, including advanced 3D software and emerging AIGC tools, to maintain a competitive edge.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to hone skills in 3D rendering, motion graphics, and generative AI for design.

• Performance Marketing Acumen: Gaining a deeper understanding of user acquisition funnels, conversion rate optimization (CRO), and digital advertising strategies.

• Fintech Industry Expertise: Developing specialized knowledge within the financial services technology sector.

• Cross-functional Exposure: Learning from marketing strategists, data analysts, and business development professionals to broaden operational understanding.

📝 Enhancement Note: This role presents a significant opportunity to grow within the specialized field of performance marketing design, offering exposure to cutting-edge tools and data-driven strategies essential for modern GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a user acquisition campaign where your visual design significantly contributed to its success. What were the key metrics, and how did you influence them?" (Focus on quantifiable results and your process.)

• "How do you approach designing for a specific target audience like Hong Kong users, considering cultural nuances and local advertising trends?" (Highlight your research and adaptation strategies.)

Company & Culture Questions:

• "What interests you about moomoo and the fintech industry?" (Research moomoo's mission, products, and recent news.)

• "How do you handle tight deadlines and multiple project priorities in a fast-paced environment?" (Provide examples of your project management and prioritization skills.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by campaign type or by impact (e.g., highest CTR, best conversion). For each project, clearly state the objective, your role, the problem, your solution, the tools used, and the results.

• Quantify Everything: Use numbers and data to demonstrate the impact of your work. If exact numbers aren't available, use percentages or relative improvements.

• Show Your Process: Include sketches, wireframes, or early concepts to illustrate your design thinking and problem-solving approach.

• Highlight Relevant Skills: Emphasize projects that showcase your proficiency in Figma, Adobe Creative Suite, 3D software, and your understanding of conversion optimization.

• Tell a Story: Engage the interviewer by framing your projects as narratives – the challenge, your approach, and the successful outcome.

📝 Enhancement Note: Be prepared to discuss not just what you designed, but why you designed it that way, and how it performed. Demonstrating a strategic, data-driven mindset is as crucial as showcasing your design skills.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided Workable link.

• Portfolio Customization: Curate your online or PDF portfolio to prominently feature projects that demonstrate success in user acquisition, performance marketing, and conversion-driven design. Highlight your proficiency in Figma, Adobe Creative Suite, and 3D software.

• Resume Optimization: Tailor your resume to include keywords from the job description, such as "User Acquisition," "Conversion-Driven Design," "Performance Advertising," "Figma," "C4D," and "Hong Kong Aesthetics." Quantify your achievements with specific metrics where possible.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and the business impact of your work. Prepare to discuss your experience with data analysis and iteration for creative assets.

• Company Research: Familiarize yourself with moomoo's platform, target audience, and recent marketing campaigns. Understand their position in the fintech market and their approach to user growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.