Visual Designer – 12 Month FTC

📍 Job Overview

Job Title: Visual Designer – 12 Month FTC

Company: Lloyds Banking Group

Location: London, United Kingdom

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-19

Experience Level: 5-10 years

Remote Status: Hybrid (2 days in office/40% time)

🚀 Role Summary

• Design high-quality visual communications and creative assets across digital, presentation, print, and motion formats to support strategic transformation.

• Develop engaging visual storytelling content aligned with Group priorities, driving clarity and consistency for platform teams and senior leadership.

• Create essential process guides, onboarding materials, playbooks, training assets, and learning modules to enhance adoption and capability uplift.

• Translate complex transformation, tooling, and operational concepts into simple, accessible, and visually compelling experiences.

• Collaborate closely with communications, strategy, tooling, and platform teams to ensure consistent messaging and visual identity across the organization.

📝 Enhancement Note: This role, while titled 'Visual Designer', has significant responsibilities that bridge into internal communications, change management, and learning & development design. The focus on "strategic transformation activity" and "adoption" suggests a need for designers who can not only create aesthetically pleasing visuals but also effectively communicate complex information, drive user adoption of new processes or tools, and support organizational change initiatives. This is not a purely aesthetic design role but one that requires a strategic understanding of communication and learning design within a large corporate environment.

📈 Primary Responsibilities

• Design and produce engaging visual communications, creative assets, and digital content for internal communication channels including SharePoint, newsletters, Viva Engage, presentations, and events.

• Develop compelling visual narratives and storytelling content that clearly articulates the Group's transformation priorities, roadmap activities, and strategic objectives.

• Create comprehensive process guides, user onboarding materials, playbooks, and learning modules to facilitate the adoption of new tools, methodologies, and operational changes.

• Translate intricate transformation programs, technical tooling concepts, and complex operational frameworks into easily understandable and visually engaging user experiences.

• Foster strong collaborative relationships with cross-functional teams including communications, strategy, product, technology, and platform development to ensure consistent messaging and adherence to brand visual identity.

• Contribute to the ongoing development and refinement of internal design standards, reusable templates, and communication asset libraries for the 'Changing Together' program.

• Utilize data-driven insights and stakeholder feedback to iteratively improve the engagement, accessibility, and overall effectiveness of all design outputs.

• Support the evolution of internal design standards, templates, and reusable communication assets across the 'Changing Together' initiative.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate strategically, not just tactically. The emphasis on "adoption," "capability uplift," and "measurable impact" suggests that success will be measured by the effectiveness of the communication in driving behavioral change and understanding, rather than solely by aesthetic appeal. The role requires a blend of design expertise and an understanding of change management principles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Digital Media, or a related field is often preferred for roles requiring this level of creative and technical proficiency. Equivalent practical experience will also be considered.

Experience: A minimum of 5-10 years of progressive experience in visual design, with a strong focus on internal communications, corporate transformation, or change management initiatives. Experience within a large, complex organization or financial services sector is highly advantageous.

Required Skills:

• Demonstrable expertise in visual design across digital platforms, presentations, print media, and internal communication channels.

• Proven ability to translate complex, abstract concepts into clear, engaging, and accessible visual content that resonates with diverse audiences.

• Strong storytelling and content design capabilities, with a keen understanding of information hierarchy, narrative structure, and audience engagement strategies.

• High proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and at least one motion graphics/video editing tool such as Premiere Pro or After Effects.

• Experience in creating impactful assets for internal communications, employee training programs, onboarding initiatives, or organizational adoption campaigns.

• Excellent stakeholder engagement and collaboration skills, with the ability to effectively partner with multidisciplinary teams including communications, strategy, product, and technology.

• Strong competency in using PowerPoint for high-impact presentations and a solid understanding of Microsoft 365 suite and SharePoint for content deployment and collaboration.

Preferred Skills:

• Proficiency in motion design, animation, or video editing to create dynamic and engaging multimedia content.

• Experience specifically designing and developing training modules, detailed process guidance documents, or comprehensive learning content.

• Familiarity with AI-enabled creative tools and collaborative design platforms to enhance efficiency and innovation.

• Demonstrated experience supporting internal adoption, employee engagement programs, or community-led initiatives.

• A solid understanding of accessibility standards (e.g., WCAG) and inclusive design principles to ensure all content is usable by everyone.

📝 Enhancement Note: The "5-10 years" experience level suggests a mid-to-senior level designer who can work independently and potentially mentor junior team members or contribute to design strategy. The required skills are robust, indicating a need for a designer who is not only technically skilled but also a strategic thinker and effective communicator within a corporate setting. The emphasis on PowerPoint and Microsoft 365 indicates that familiarity with enterprise productivity suites is crucial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of visual design projects demonstrating proficiency across digital, presentation, and print formats.

• Include case studies or examples of translating complex information (e.g., transformation programs, operational processes) into clear, engaging visual content.

• Highlight projects related to internal communications, employee adoption, training, or onboarding materials.

• Demonstrate storytelling capabilities through visual narratives, infographics, or explainer content.

Process Documentation:

• Examples of creating clear, step-by-step process guides or instructional materials.

• Demonstrations of designing user-friendly onboarding or learning modules that facilitate understanding and adoption.

• Visualizations of complex workflows or operational concepts that simplify comprehension.

• Documentation of how feedback was incorporated to refine process or learning content design.

📝 Enhancement Note: The explicit request for a portfolio alongside the CV is a critical requirement. For this role, the portfolio should not just be a collection of pretty pictures but should tell a story about the designer's process, problem-solving skills, and impact. Emphasis should be placed on projects that demonstrate the ability to communicate complex ideas, drive adoption, and support change initiatives, aligning with the core responsibilities of the role.

💵 Compensation & Benefits

Salary Range: £72,702 - £80,780 per annum.

Benefits:

• A generous pension contribution of up to 15%.

• An annual performance-related bonus.

• Share schemes, including free shares, offering opportunities for company ownership and growth.

• A wide range of benefits that can be adapted to individual lifestyles, including discounted shopping.

• 30 days of annual holiday, in addition to bank holidays, providing ample time for rest and personal pursuits.

• A comprehensive suite of wellbeing initiatives designed to support employee health and work-life balance.

• Generous parental leave policies to support new parents and families.

Working Hours: Full-time, with an expectation of 40 hours per week. The work style is hybrid, requiring at least two days per week, or 40% of the working time, to be spent at one of the company's office sites.

📝 Enhancement Note: The salary range places this role in a senior designer bracket within the UK market, particularly for a financial services organization. The benefits package is standard for a large corporate employer in the UK, offering a good mix of financial security, work-life balance, and personal development opportunities. The hybrid working model is clearly defined, emphasizing the need for in-office presence.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services. Lloyds Banking Group is one of the UK's leading financial services groups, offering a wide range of banking and financial services to personal, business, and corporate customers. This industry context implies a need for precision, security, and a strong understanding of regulatory environments, even within a creative role.

Company Size: Large multinational corporation. As a major financial institution, Lloyds Banking Group has a vast employee base and operates across numerous locations, meaning processes and communications need to be scalable and adaptable.

Founded: The current Lloyds Banking Group was formed through a series of mergers and acquisitions, with its roots tracing back to 1692. This long history suggests a company with established traditions, a deep understanding of the market, and a commitment to long-term stability, while also undergoing significant modernization and transformation.

Team Structure:

• The Visual Designer will be part of the "Changing Together Design team," which operates within the broader "Adoption & Communities, Methods & Tooling, and Strategy teams." This indicates a highly collaborative environment focused on strategic transformation.

• The reporting structure is likely within a design or internal communications function, with potential dotted-line reporting to project leads within the transformation teams.

Methodology:

• Data analysis and insights are used to inform design decisions and improve the effectiveness of communication outputs.

• Workflow planning and optimization strategies are applied to ensure efficient delivery of design projects within transformation initiatives.

• Automation and efficiency practices are likely encouraged, especially with the mention of AI-enabled creative tooling.

Company Website: https://www.lloydsbankinggroup.com/

📝 Enhancement Note: The "Changing Together" initiative is a key indicator of the company's focus on large-scale organizational change and transformation. The Visual Designer's role is central to making this transformation understandable and adoptable across the Group. The culture is likely one of collaboration, professionalism, and a drive towards modernization within a traditional industry.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced Visual Designer, likely at a mid-to-senior level. It's not an entry-level position and requires a strong portfolio and proven track record. The "12 Month FTC" (Fixed Term Contract) nature means it's a significant, project-based contribution rather than a permanent role, but it offers deep exposure to enterprise-level transformation.

Reporting Structure: The Visual Designer will report into a lead within the "Changing Together Design team." They will work closely with multiple project teams, requiring strong communication and stakeholder management skills to navigate different priorities and reporting lines effectively. This structure allows for both specialized design focus and broad exposure to various strategic initiatives.

Operations Impact: The Visual Designer's impact is directly tied to the success of the "Changing Together" transformation program. By creating clear, engaging, and accessible visual communications, they will directly influence:

• Adoption Rates: How quickly and effectively employees understand and utilize new tools, processes, and strategies.

• Engagement Levels: The degree of employee buy-in and participation in transformation initiatives.

• Clarity and Consistency: Ensuring a unified message and visual identity across complex organizational change efforts.

• Efficiency: Streamlining the understanding of complex concepts, thereby reducing the need for extensive explanation and support.

• Brand Perception: Reinforcing the Group's commitment to progress and effective communication.

Growth Opportunities:

• Specialized Skill Development: Opportunity to deepen expertise in areas like motion graphics, animation, training design, and potentially AI-assisted design tools, given the preferred skills.

• Cross-Functional Exposure: Gain experience working across diverse teams (comms, strategy, technology, product), offering a broader understanding of enterprise operations and change management.

• Strategic Design Input: Contribute to the evolution of internal design standards and methodologies, influencing how visual communication is approached within a major transformation program.

• Portfolio Enhancement: A 12-month contract on a significant transformation project provides substantial material for a professional portfolio, showcasing impactful work within a large corporate context.

• Potential for Future Roles: Successful performance in this FTC could lead to opportunities within Lloyds Banking Group, either in similar design roles or related fields within their extensive operations.

📝 Enhancement Note: The FTC nature of this role means growth is primarily about skill acquisition, project impact, and portfolio building rather than a linear career path within the team. However, the exposure to a major transformation program at a company like Lloyds Banking Group is invaluable for future career opportunities in design, internal communications, or change management.

🌐 Work Environment

Office Type: Hybrid. Employees are expected to spend at least two days per week, or 40% of their time, at one of the company's office sites. This suggests a blend of in-office collaboration and remote work flexibility.

Office Location(s): London, 25 Gresham Street. This is a prime central London location, likely a modern corporate office environment that facilitates interaction with various teams and stakeholders. The specific office site would offer facilities typical of a large financial institution.

Workspace Context:

• The workspace is designed for hybrid collaboration, implying access to meeting rooms, hot-desking areas, and potentially dedicated project spaces.

• Access to necessary operations tools and technology, including design software (Adobe Creative Suite), Microsoft 365, and SharePoint, will be provided.

• Opportunities for direct interaction with colleagues from communications, strategy, and other transformation teams will be frequent, fostering a dynamic and collaborative atmosphere.

Work Schedule: Full-time, approximately 40 hours per week. The hybrid model offers flexibility in managing workdays between home and office, allowing for focused design work and in-person collaboration as needed.

📝 Enhancement Note: The hybrid model with a clear expectation of office days is typical for large organizations aiming to balance flexibility with the benefits of in-person interaction for collaboration and culture building. The London office location suggests a well-resourced working environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of CV and portfolio to assess suitability for the role and experience level.

• First Interview: May involve discussion of design philosophy, experience with similar projects, and how the candidate has translated complex ideas into visuals. Behavioral questions focusing on collaboration and stakeholder management will be common.

• Portfolio Review: A dedicated session where the candidate presents their portfolio, discussing specific projects, their role, design process, challenges, and outcomes. This is a critical stage for this role.

• Skills Assessment/Case Study: Potentially a short design challenge or a discussion of how they would approach a specific scenario related to the 'Changing Together' program's communication needs.

• Final Interview: May involve meeting with senior stakeholders or hiring managers to assess cultural fit, strategic thinking, and overall suitability for the 12-month FTC.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best align with the job description, focusing on internal communications, transformation, or complex information design.

• Tell a Story: For each project, clearly articulate the brief/problem, your role and process, the challenges faced, your design solutions, and the impact or outcome (quantifiable if possible).

• Showcase Versatility: Include examples across different media (digital, presentation, print, motion) and demonstrate proficiency in required software (Adobe Suite, PowerPoint).

• Highlight Problem-Solving: Emphasize how you translated complex concepts into simple, effective visuals and how you collaborated with stakeholders.

• Prepare for Presentation: Be ready to walk through your portfolio smoothly, answering questions about your design decisions, technical execution, and project management.

Challenge Preparation:

• Understand the Context: Research Lloyds Banking Group, the "Changing Together" initiative, and the financial services industry.

• Anticipate Scenarios: Be prepared for questions about how you would design communications for a new process, tool adoption, or strategic announcement.

• Focus on Impact: Frame your answers around driving understanding, adoption, and engagement, not just aesthetics.

• Demonstrate Process: Explain your typical design process, how you incorporate feedback, and how you ensure brand consistency and accessibility.

📝 Enhancement Note: The portfolio is paramount. Candidates should prepare to deeply discuss their work, demonstrating not just design skills but also strategic thinking, communication effectiveness, and an understanding of corporate change initiatives. The "12 Month FTC" nature means they'll be looking for someone who can hit the ground running and deliver immediate value.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, illustration, and layout. Specific applications include Photoshop, Illustrator, and InDesign.

• Motion Graphics/Video Editing: Proficiency in Premiere Pro or After Effects is highly desirable for creating dynamic visual content.

• Microsoft 365 Suite: Strong competency in PowerPoint is a must for presentations. Familiarity with Word, Excel, and Outlook is also expected.

• SharePoint: Experience creating and deploying content within SharePoint environments for internal communications.

Analytics & Reporting: While not a primary focus for a visual designer, an understanding of how to interpret basic engagement metrics for digital content (e.g., click-through rates, views) will be beneficial for iterating on designs.

CRM & Automation: Not directly applicable to this role, but an awareness of how designs might integrate into broader CRM or marketing automation platforms could be a plus.

📝 Enhancement Note: The technology stack is very specific and heavily weighted towards industry-standard design tools, with a strong emphasis on presentation software (PowerPoint) and enterprise collaboration platforms (Microsoft 365, SharePoint). Familiarity with these tools is non-negotiable.

👥 Team Culture & Values

Operations Values: While not explicitly "operations" in the traditional sense, the role aligns with the Group's broader values, which likely include:

• Help Britain Prosper: A core purpose driving all activities, including communication design that supports business goals and customer well-being.

• Integrity: Ensuring honest, transparent, and accurate communication in all design outputs.

• Teamwork: Collaborative approach to design, working with cross-functional teams to achieve common objectives.

• Customer Focus: Designing communications that are clear, accessible, and beneficial to internal stakeholders (who are also customers of information).

• Innovation: Embracing new tools and methodologies (like AI-enabled creative tooling) to improve design processes and outcomes.

• Inclusivity: Commitment to creating accessible and inclusive designs that cater to a diverse workforce.

Collaboration Style:

• Cross-functional Integration: The role requires seamless integration with communications, strategy, and technology teams, fostering a highly collaborative and communicative environment.

• Process Review Culture: Openness to feedback on designs and processes, with a willingness to iterate and improve based on input.

• Knowledge Sharing: Encouraging the sharing of best practices, templates, and learnings to elevate the design function across the 'Changing Together' initiative.

📝 Enhancement Note: The emphasis on "Changing Together" and the Group's purpose suggests a culture that values impact and contribution to larger organizational goals. For a visual designer, this means their work is seen as a critical enabler of change, not just a support function.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be to distill highly complex transformation, technical, and operational concepts into simple, digestible, and visually appealing content for a broad audience.

• Managing Multiple Stakeholders: Effectively balancing the needs and feedback from various teams and senior leaders, ensuring design consistency while meeting diverse requirements.

• Adhering to Brand Guidelines: Maintaining brand consistency across all outputs while also being creative and innovative within the 'Changing Together' program's specific messaging.

• Pace of Transformation: Working within a dynamic transformation program means adapting quickly to changing priorities and project scopes.

• Measuring Impact: Demonstrating the tangible impact of visual communications on adoption, engagement, and understanding, which can be challenging to quantify.

Learning & Development Opportunities:

• Deep Dive into Transformation: Gain unparalleled insight into large-scale organizational change within a major financial institution.

• Advanced Design Techniques: Opportunity to hone skills in motion graphics, animation, and potentially explore AI-driven design tools.

• Strategic Communication Design: Develop expertise in designing for adoption, learning, and engagement across a distributed workforce.

• Cross-Functional Expertise: Broaden understanding of business strategy, technology implementation, and internal communications management.

• Networking: Build strong professional relationships within Lloyds Banking Group, potentially opening doors for future opportunities.

📝 Enhancement Note: The challenges are inherent to working on large-scale change initiatives. The growth opportunities are significant, particularly for a designer looking to expand their strategic communication and change management design skills within a stable, reputable organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex technical or business process into a simple visual explanation. What was your process, and what was the outcome?" (Focus on problem-solving, process, and impact).

• "How do you ensure your visual designs effectively drive adoption or understanding for a specific audience, such as senior leadership or front-line staff?" (Focus on audience awareness and design strategy for engagement).

Company & Culture Questions:

• "What do you know about Lloyds Banking Group's 'Changing Together' initiative, and how do you see visual design contributing to its success?" (Demonstrates research and understanding of the role's context).

• "How do you typically collaborate with communications, strategy, or technical teams? Describe a challenging collaboration and how you navigated it." (Assesses teamwork and stakeholder management).

Portfolio Presentation Strategy:

• Structure is Key: Begin with an overview of your portfolio and the types of projects included.

• Deep Dive on 2-3 Projects: Select projects that best showcase your ability to meet the core requirements: complex information translation, internal comms, adoption/training design, and stakeholder collaboration.

• For Each Project:

  • The Challenge: What was the problem or objective?
  • Your Role: What specifically did you do?
  • Your Process: How did you approach it? (Research, ideation, iteration, tools used).
  • The Solution: Showcase the final designs.
  • The Impact/Outcome: What were the results? (Quantifiable metrics if possible, or qualitative feedback).

• Be Prepared for Questions: Anticipate questions about your design choices, technical execution, challenges, and how you handle feedback.

• Showcase Versatility: If time permits, briefly touch on other relevant projects to highlight your range.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should prepare a compelling narrative around their work, linking it directly to the requirements of the Visual Designer role in a transformation context. Behavioral questions will assess their ability to function effectively within a large corporate structure.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on the Lloyds Banking Group careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating the translation of complex information, internal communications, and adoption-focused design. Ensure it's easily accessible (e.g., a dedicated website, PDF, or cloud link).

• Resume Optimization: Ensure your resume clearly outlines your experience with Adobe Creative Suite, PowerPoint, SharePoint, and any relevant motion/video editing tools. Use keywords from the job description such as "visual design," "storytelling," "content design," "transformation," and "stakeholder engagement." Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on the story behind each project. Prepare answers to common behavioral and situational questions related to design challenges, collaboration, and creative problem-solving within a corporate environment.

• Company Research: Familiarize yourself with Lloyds Banking Group's purpose ("Help Britain Prosper"), its 'Changing Together' initiative, and its commitment to diversity and inclusion. Understand the context of the financial services industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.