Video Editor & Creative Designer (TikTok & Instagram) - Full Remote

📍 Job Overview

Job Title: Video Editor & Creative Designer (TikTok & Instagram)

Company: Go Echoes

Location: Portugal (Remote)

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-10

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Develop and execute high-impact visual content strategies for TikTok and Instagram advertising campaigns to drive customer acquisition.

• Create engaging short-form video and static creatives optimized for performance metrics such as CTR, CPA, ROAS, and conversion rates.

• Collaborate closely with the marketing team to conceptualize, design, and iterate on creative assets for A/B testing and campaign optimization.

• Analyze creative performance data to identify trends, extract insights, and inform future content development for direct-response marketing initiatives.

• Ensure all visual content adheres to brand guidelines while maintaining a strong focus on driving measurable business results and user engagement.

📝 Enhancement Note: This role sits at the intersection of creative production and performance marketing operations. The primary focus is on creating visually compelling assets that directly contribute to key marketing KPIs, requiring a blend of artistic talent and analytical rigor.

📈 Primary Responsibilities

• Produce a high volume of engaging short-form video content tailored for TikTok, Instagram Reels, Stories, and paid social advertising placements.

• Design static and motion graphics creatives specifically optimized for conversion and user engagement within digital advertising platforms.

• Partner with marketing stakeholders to brainstorm innovative creative concepts and campaign strategies that align with business objectives.

• Generate multiple creative variations (e.g., different hooks, calls-to-action, visuals) for rigorous A/B testing to identify top-performing assets.

• Monitor and analyze key performance indicators (KPIs) for creative performance, including Click-Through Rate (CTR), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and overall conversion rates.

• Proactively identify and integrate emerging social media trends and platform best practices into creative content to maintain relevance and effectiveness.

• Implement data-driven optimizations to existing creative assets based on campaign results, audience feedback, and performance analytics.

• Uphold brand consistency and guidelines across all creative outputs while prioritizing performance-driven design principles.

📝 Enhancement Note: The emphasis on "high-converting" and "performance metrics" indicates this is not purely a creative role but one deeply integrated into the marketing operations feedback loop. Success will be measured by the direct impact of creative assets on campaign outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of marketing principles, visual communication, and digital media is expected, often gained through formal education or equivalent practical experience.

Experience: Proven experience in video editing and graphic design specifically for social media advertising is crucial, with a demonstrated ability to produce content that drives measurable results. Candidates should possess a minimum of 2-5 years of relevant professional experience.

Required Skills:

• Demonstrated expertise in video editing for short-form social media content (e.g., TikTok, Reels).

• Proficient graphic design skills for creating static and motion ad creatives.

• Strong portfolio showcasing impactful TikTok, Instagram, and paid advertising creatives.

• Advanced proficiency with industry-standard design and video editing software, including Adobe Premiere Pro, After Effects, Photoshop, Illustrator, and Canva.

• Solid understanding of direct-response marketing principles and performance-driven creative strategies.

• Ability to craft attention-grabbing content, particularly within the critical first few seconds of video.

• Keen awareness of current social media trends and platform-specific best practices.

• Analytical aptitude to interpret campaign performance data and translate insights into creative actions.

• Excellent communication and collaboration skills for effective teamwork within a remote setting. Preferred Skills:

• Prior experience working with e-commerce, lead generation, or direct-response brands.

• Familiarity with advertising platforms such as TikTok Ads Manager and Meta Ads Manager.

• Experience in creating User-Generated Content (UGC)-style content and ads.

• Basic motion graphics and animation skills to enhance creative assets.

📝 Enhancement Note: The "Nice to Have" skills are highly relevant for a performance-focused role. Experience with ad managers and UGC creation directly translates to creating more effective and efficient campaigns, which is a key operational advantage for the marketing team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly showcases a minimum of 5-10 examples of high-performing TikTok and Instagram ad creatives.

• Each portfolio piece should ideally include:

  • The creative asset itself (video or static image).
  • A brief description of the campaign objective and target audience.
  • Key performance metrics achieved (e.g., CTR, CPA, ROAS, conversion rate), if shareable.
  • A brief explanation of the creative strategy and rationale behind the design.

• Evidence of creating multiple variations of a single creative concept for A/B testing purposes.

• Demonstration of understanding and adapting to different brand guidelines or campaign objectives. Process Documentation:

• Ability to articulate the process of creative development from concept to final delivery, including ideation, production, and optimization phases.

• Documentation or clear explanation of how performance data is used to inform creative iterations and workflow adjustments.

• Examples of how creative assets are organized, managed, and tracked for campaign performance analysis.

📝 Enhancement Note: For a role focused on performance marketing creatives, the portfolio is paramount. It serves as the primary evidence of a candidate's ability to deliver on the core responsibilities. A well-structured portfolio that highlights data-driven decision-making will significantly differentiate applicants.

💵 Compensation & Benefits

Salary Range:

Given the role is a contractor position paid in Euros, and the location is Portugal, a competitive rate would typically fall between €25,000 - €45,000 annually, depending on experience level and specific skill set. This estimate is based on industry benchmarks for freelance/contract video editors and creative designers in Western Europe with a focus on performance marketing.

Benefits:

• 100% remote work flexibility, enabling a work-life balance.

• Full autonomy in managing your workflow and creative process.

• Significant creative freedom to experiment and innovate within a growing brand.

• Competitive payment in Euros, providing financial stability and convenience for those in the Eurozone.

Working Hours: While the role is full-time, the remote nature and emphasis on autonomy suggest flexibility in daily working hours, provided tasks are completed efficiently and collaboration needs are met. A standard 40-hour work week is generally expected for contractor roles of this nature, with potential for overtime depending on campaign demands.

📝 Enhancement Note: The salary range is an estimation based on typical contract rates for similar roles in Portugal and the stated payment currency (Euros). It's important for candidates to understand this is a contractor role, which may have different implications for benefits and employment status compared to full-time employment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Go Echoes operates within the digital marketing and advertising technology space, focusing on driving customer acquisition for clients through creative and performance-driven campaigns. This industry is characterized by rapid evolution, data-centric decision-making, and a strong emphasis on ROI.

Company Size: Go Echoes is likely a growing company, indicated by the need for specialized roles like this. Smaller to medium-sized organizations often foster a dynamic, agile culture where individual contributions have a significant impact.

Founded: The company was founded in 2023, suggesting it is a relatively young and ambitious organization focused on establishing its presence and scaling its operations. This startup environment often means opportunities for rapid growth and direct influence on company direction.

Team Structure:

• This role will likely be part of a lean, performance-focused marketing team. The team size is probably small to medium, with specialists in areas like paid media, content strategy, and analytics.

• The reporting structure is likely flat, with the Video Editor & Creative Designer reporting directly to a Marketing Manager or Head of Marketing.

• Cross-functional collaboration will be essential, primarily with marketing strategists, copywriters, and potentially client success managers, to ensure creative aligns with campaign goals and client needs. Methodology:

• Data analysis is central, with a strong emphasis on using performance metrics to guide creative decisions and optimize campaigns.

• Workflow planning will involve agile methodologies, with rapid iteration cycles for content creation and testing.

• Automation may be leveraged for campaign management and reporting, but the creative process itself relies heavily on human skill and creativity.

Company Website: https://goechoes.com

📝 Enhancement Note: The company's recent founding and focus on digital marketing suggest a fast-paced, results-oriented culture. Candidates should be comfortable with agility, data-driven feedback, and a proactive approach to creative problem-solving.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level position within the creative operations and performance marketing function. It requires a solid foundation of technical skills and a proven track record of delivering results, with the expectation of independent work and contribution to strategic creative planning.

Reporting Structure: The Video Editor & Creative Designer will likely report to a Marketing Manager or a similar leadership role within the marketing department. This structure allows for clear direction on campaign objectives and performance targets, while still providing creative autonomy.

Operations Impact: The primary impact of this role is directly on customer acquisition and revenue growth through the creation of high-converting advertising creatives. The effectiveness of these visuals directly influences campaign success, CPA, ROAS, and ultimately, the company's bottom line. This is a critical function within the GTM operations.

Growth Opportunities:

• Operations Skill Advancement: Opportunity to deepen expertise in performance marketing creative strategies, A/B testing methodologies, and data analysis for creative optimization.

• Platform Specialization: Potential to become a subject matter expert in TikTok and Instagram advertising creative, including mastering their respective ad managers.

• Leadership Potential: With demonstrated success and strategic input, there could be opportunities to lead creative projects, mentor junior designers, or transition into a Creative Lead role within the marketing team.

📝 Enhancement Note: This role offers a direct line of sight to business impact, making it an attractive position for operations professionals who want to see the tangible results of their work. The growth path is strongly tied to performance marketing expertise.

🌐 Work Environment

Office Type: This is a 100% remote position, meaning there is no physical office to report to. The work environment is entirely digital and decentralized.

Office Location(s): While the job description mentions "Remote · Brazil · Full-time," the location requirements derived from the source indicate "Portugal." This discrepancy suggests potential for hiring in either region or a primary focus on Portugal for payment and legal reasons while being open to talent in Brazil. The primary requirement is remote work.

Workspace Context:

• The workspace will be the candidate's home office or preferred remote work location, requiring self-discipline and effective time management.

• Access to necessary software and tools is expected, with the company likely providing licenses for core applications like Adobe Creative Suite.

• Collaboration will occur primarily through digital communication channels (e.g., Slack, email, video conferencing), necessitating strong virtual communication skills.

Work Schedule: The role is listed as full-time, implying a commitment of approximately 40 hours per week. However, the emphasis on "full autonomy" and "100% remote work" suggests flexibility in structuring the workday, as long as deadlines are met and collaboration requirements are fulfilled. This allows for personal scheduling preferences, within the bounds of team needs and client response times.

📝 Enhancement Note: Candidates should be comfortable and productive working independently in a remote setting. The flexibility offered is a key benefit, but it requires a high degree of self-motivation and organizational skill. Clarification on the primary hiring region (Portugal vs. Brazil) might be beneficial for candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications, focusing on portfolios and relevant experience. Candidates with strong, relevant portfolios will likely advance.

• Skills Assessment/Creative Challenge: A practical exercise may be given to assess video editing and design skills, potentially involving the creation of a short-form ad concept based on a brief.

• Interview with Hiring Manager: Discussion about experience, creative process, understanding of performance marketing, and how candidates approach A/B testing and data analysis.

• Team/Cultural Fit Interview: An opportunity to discuss collaboration style, remote work experience, and how the candidate aligns with Go Echoes' dynamic culture.

Portfolio Review Tips:

• Highlight Performance: Showcase creatives that demonstrably drove results. Quantify success with metrics (CTR, CPA, ROAS) whenever possible.

• Demonstrate Versatility: Include a range of styles and formats relevant to TikTok and Instagram, showing adaptability to different campaign needs and brand voices.

• Showcase Process: Briefly explain the 'why' behind your design choices and how you used data or trends to inform your work.

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and includes brief, impactful descriptions for each piece.

• Direct-Response Focus: Emphasize work that is clearly designed for conversion and direct user action, rather than purely aesthetic appeal.

Challenge Preparation:

• Be prepared to quickly conceptualize and storyboard ideas for short-form video ads.

• Practice editing a short video clip incorporating text overlays, transitions, and engaging audio within a tight timeframe.

• Familiarize yourself with current TikTok and Instagram ad trends and effective hooks.

• Be ready to discuss how you would approach A/B testing different elements of a creative.

📝 Enhancement Note: The portfolio is critical. Applicants should curate it specifically for this role, emphasizing performance-driven creatives and a clear understanding of direct-response marketing objectives on social platforms.

🛠 Tools & Technology Stack

Primary Tools:

• Video Editing: Adobe Premiere Pro (essential), Final Cut Pro (optional).

• Motion Graphics & Design: Adobe After Effects (essential), Adobe Photoshop (essential), Adobe Illustrator (essential), Canva (highly beneficial for rapid iteration).

• Collaboration & Communication: Slack, Zoom, Google Workspace (Docs, Sheets, Slides).

Analytics & Reporting:

• While not directly responsible for campaign setup, a strong understanding of how to interpret data from:

  • TikTok Ads Manager
  • Meta Ads Manager (Facebook/Instagram Ads)
  • Google Analytics (for conversion tracking context)

• Proficiency in interpreting performance metrics dashboards. CRM & Automation:

• Experience with CRM systems is not explicitly mentioned as a requirement, but understanding how creative impacts lead generation and customer journeys within a CRM context is advantageous.

• Familiarity with project management tools (e.g., Asana, Trello) might be beneficial for managing creative workflows.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite, particularly Premiere Pro and After Effects for video, and Photoshop/Illustrator for design, is non-negotiable. Familiarity with ad platform analytics is crucial for understanding performance and iterating effectively.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is the relentless pursuit of measurable results and ROI through creative execution.

• Agility & Adaptability: The ability to quickly iterate on creatives, adapt to new trends, and respond to campaign performance data is highly valued.

• Data-Informed Creativity: While creativity is key, decisions and optimizations are guided by data and analytics, not just intuition.

• Collaboration & Communication: Open communication and effective teamwork are essential, especially in a remote environment, to ensure alignment on campaign goals.

• Innovation: Encouragement to experiment with new formats, styles, and concepts to stay ahead of the curve.

Collaboration Style:

• Remote-First: Communication and collaboration will primarily happen through digital channels, requiring proactive engagement and clear articulation of ideas.

• Cross-Functional: Regular interaction with marketing strategists and potentially other team members to align creative output with overall campaign objectives.

• Feedback-Oriented: A culture that encourages constructive feedback on creative work to drive continuous improvement and optimize performance.

• Autonomous Execution: While collaboration is key for strategy, individual contributors are expected to manage their tasks and deliver high-quality work independently.

📝 Enhancement Note: Candidates should highlight their ability to work effectively in a remote, fast-paced, and data-driven environment where creative output is directly tied to business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Trend Cycles: Keeping pace with the constantly evolving trends on platforms like TikTok and Instagram requires continuous learning and adaptation.

• High Volume Output: The need to produce multiple creative variations for A/B testing can be demanding, requiring efficient workflows.

• Data Interpretation: Translating raw performance data into actionable creative insights and improvements can be challenging.

• Remote Collaboration: Maintaining strong communication and alignment with a distributed team requires effective virtual collaboration skills.

Learning & Development Opportunities:

• Performance Creative Mastery: Deepen expertise in the nuances of direct-response creative for social media advertising.

• Platform Specialization: Become an expert in the specific requirements and best practices for TikTok and Instagram advertising.

• Data Analytics for Creatives: Develop advanced skills in analyzing creative performance metrics and using data to drive strategic decisions.

• Emerging Technologies: Opportunity to explore new creative tools, AI-assisted design, and innovative content formats.

📝 Enhancement Note: The challenges presented are inherent to the fast-paced digital marketing landscape. The growth opportunities are directly aligned with becoming a highly specialized and valuable asset in performance marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-converting TikTok ad from scratch. What are the key elements you focus on?" (Focus on hooks, CTAs, pacing, and audience relevance.)

• "How do you approach A/B testing creative assets? What metrics do you prioritize, and how do you use the results to inform your next steps?" (Emphasize data-driven iteration and optimization.)

• "Walk us through a time you had to adapt your creative strategy based on poor campaign performance. What did you learn?" (Highlight problem-solving, analytical skills, and resilience.) Company & Culture Questions:

• "What interests you about Go Echoes and our focus on performance marketing?" (Show research into the company's mission and market.)

• "How do you stay updated on the latest social media trends and platform changes?" (Demonstrate proactive learning and industry awareness.)

• "Describe your experience working in a fully remote team. What strategies do you use to ensure effective collaboration and communication?" (Highlight self-management and virtual teamwork skills.) Portfolio Presentation Strategy:

• Tell a Story: For each portfolio piece, explain the problem, your solution (the creative), and the outcome (performance metrics).

• Quantify Success: Use numbers and data to demonstrate the impact of your work. Be specific about CTR, CPA, ROAS, etc., if possible.

• Showcase Range: Present a variety of styles and approaches that align with TikTok and Instagram's distinct platforms.

• Explain Your 'Why': Articulate the strategic thinking behind your creative decisions, linking them to performance goals.

• Be Prepared for Feedback: Demonstrate openness to constructive criticism and how you incorporate it.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent and a business-oriented, data-driven mindset. Candidates should be ready to discuss their portfolio with confidence, linking their creative output directly to business objectives and performance metrics.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on join.com.

• Curate Your Portfolio: Select and organize your best work, specifically highlighting TikTok and Instagram ad creatives that have driven measurable results. Quantify success with metrics where possible and be ready to explain your creative process and strategic rationale.

• Tailor Your Resume: Emphasize experience in video editing, graphic design for social media advertising, direct-response marketing, and proficiency with key software like Adobe Creative Suite. Use keywords from the job description.

• Prepare for a Creative Challenge: Be ready to demonstrate your skills through a practical exercise that may involve creating a short-form video or static ad concept based on a brief.

• Research Go Echoes: Understand the company's mission, target audience, and marketing approach. Be prepared to discuss how your skills and creative style align with their brand and performance objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.