UX/UI Product Designer

📍 Job Overview

Job Title: UX/UI Product Designer

Company: Koin Limited

Location: Argentina (Remote LATAM)

Job Type: FULL_TIME

Category: Product Design / E-commerce Operations

Date Posted: 2026-08-12

Experience Level: Mid-Senior (5-10 years)

Remote Status: Remote Solely

🚀 Role Summary

• Design and optimize high-converting e-commerce user interfaces and customer journeys to drive commercial performance.

• Develop and maintain a scalable design system to ensure brand consistency and efficient UI implementation across multiple brands.

• Collaborate closely with Shopify developers to translate design concepts into production-ready digital products.

• Leverage data-driven insights and a deep understanding of customer behavior to inform design decisions and maximize conversion rates.

• Own the end-to-end design process for digital products, from initial critique and wireframing to high-fidelity prototyping and final documentation.

📝 Enhancement Note: This role is positioned as a "Lead Product Designer" with a focus on commercial outcomes, indicating a senior-level position requiring strategic thinking beyond just UI execution. The emphasis on "conversion-focused thinking" and "commercial purpose" strongly aligns it with revenue-driving operations and GTM strategies within the e-commerce space.

📈 Primary Responsibilities

• Critically evaluate existing UX foundations and wireframes, identifying opportunities for improvement in usability, accessibility, and conversion.

• Design premium, high-fidelity interfaces for both desktop and mobile platforms using Figma, ensuring a sophisticated and intuitive user experience.

• Architect elegant and friction-reducing customer journeys that are specifically engineered to maximize conversion rates.

• Build and manage a comprehensive, scalable design system utilizing components, variables, and Auto Layout for consistent application across brands.

• Develop advanced e-commerce experiences and interactions that align with brand identity and drive engagement.

• Specify and integrate animations and micro-interactions where they demonstrably enhance usability and user satisfaction.

• Partner effectively with in-house Shopify developers throughout the implementation phase, ensuring seamless design-to-development handoff.

• Produce developer-ready design files, detailed documentation, and reusable component libraries to facilitate efficient development cycles.

• Proactively challenge existing assumptions and continuously iterate on the customer experience to drive incremental improvements.

• Ensure that all design decisions are quantifiable and directly linked to clear commercial objectives and business impact.

📝 Enhancement Note: The responsibilities highlight a strong focus on measurable outcomes ("maximize conversion," "clear commercial purpose") and a collaborative approach with development ("Work closely with our in-house Shopify developer"). This indicates a role deeply integrated into the Go-To-Market (GTM) strategy, where design directly impacts sales performance.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable experience in UX/UI design for e-commerce are paramount. Candidates with formal education in Design, Human-Computer Interaction, or related fields will have a foundational advantage.

Experience: A minimum of 5-10 years of progressive experience in UX/UI product design, with a significant portion dedicated to high-performing e-commerce environments. This includes a proven track record of designing and launching successful digital products that have demonstrably improved conversion rates and customer satisfaction.

Required Skills:

• Extensive experience designing and optimizing high-performing e-commerce experiences across various platforms and devices.

• Exceptional proficiency in UX/UI design principles, user-centered design methodologies, and information architecture.

• Expert-level command of Figma, including advanced skills in components, variables, Auto Layout, and building scalable design systems.

• Deep understanding of Conversion Rate Optimization (CRO) principles, user psychology, and customer behavior analytics.

• Proven ability to collaborate effectively with developers, providing clear specifications and supporting implementation.

• Outstanding portfolio showcasing premium digital products, with a clear emphasis on e-commerce and commercial impact.

• Excellent communication, presentation, and interpersonal skills, with the confidence to constructively challenge ideas and advocate for user needs. Preferred Skills:

• Direct experience with Shopify platform design and development workflows.

• Familiarity with live commerce or video-first e-commerce strategies.

• Knowledge of behavioral design principles and their application in user experience.

• Experience with motion design and the creation of impactful micro-interactions.

• Practical experience integrating AI tools or methodologies into the design process.

• Strong understanding of web accessibility best practices (WCAG).

📝 Enhancement Note: The emphasis on "CRO and customer behaviour" and "commercial purpose" suggests that candidates with a strong analytical and data-driven approach to design will be highly favored. This is a key differentiator for operations-focused roles where design directly contributes to revenue generation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 robust e-commerce projects that highlight your ability to drive commercial performance through design.

• Clearly articulate the business problem, your design process, the specific design decisions made, and the quantifiable commercial impact (e.g., conversion rate increase, AOV uplift, reduction in cart abandonment).

• Demonstrate expertise in Figma, including examples of component libraries, design system architecture, and interactive prototyping.

• Present a clear understanding of customer journeys, focusing on how your designs reduce friction and maximize conversion throughout the funnel.

• Include examples of collaboration with developers, illustrating how you facilitate seamless implementation and ensure design fidelity. Process Documentation:

• Examples of well-documented design processes, including user research methodologies, wireframing, high-fidelity design, and user testing.

• Detailed specifications for UI components, interaction patterns, and animations to ensure accurate developer implementation.

• Case studies that detail the iterative design process, including how feedback and data were used to refine the user experience and improve commercial outcomes.

• Documentation of design system elements, including guidelines for usage, accessibility standards, and version control.

📝 Enhancement Note: The application explicitly requests a portfolio showcasing "strongest e-commerce work" and a specific project detailing "commercial impact." This signals a strong emphasis on a results-oriented portfolio, typical for roles where design is directly tied to business operations and revenue.

💵 Compensation & Benefits

Salary Range: USD $4,500–$5,500 per month. This range is based on the provided information and aligns with mid-to-senior level Product Designer roles with significant e-commerce and CRO experience, particularly in remote LATAM markets.

Benefits:

• Full-time, 40-hour work week contract with potential for extension beyond the initial 2-month period.

• Remote work flexibility within the LATAM region, offering a significant degree of autonomy.

• Opportunity to work with modern design tools and technologies, including Figma and potentially AI tools.

• Direct involvement in shaping the digital experience for a fast-growing international e-commerce business with multiple brands.

• Potential for long-term engagement and growth within the company if performance expectations are met and exceeded.

Working Hours: Full-time, 40 hours per week. While remote, a consistent work schedule will be expected to facilitate collaboration with the Shopify developer and other team members.

📝 Enhancement Note: The salary range provided is specific. The note details the methodology for confirming this range based on the role's seniority, remote LATAM location, and specific skill requirements in e-commerce and CRO, aligning with industry benchmarks for such specialized operations roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Multi-brand Retail. Koin Limited operates across diverse e-commerce verticals, indicating a dynamic and adaptable business environment. This sector is characterized by rapid innovation, a strong focus on customer acquisition and retention, and a high degree of data utilization.

Company Size: Fast-growing, multi-brand e-commerce business. While specific employee numbers aren't provided, the ambition to become a "£100 million business" suggests a scaling organization where operational efficiency and effective GTM strategies are critical for growth.

Founded: 2012. With over a decade in operation, Koin Limited has established a significant presence and is now in a phase of accelerated growth, investing heavily in technology and customer experience.

Team Structure:

• The design function appears to be integrated closely with the development team, specifically a Shopify developer, suggesting a lean and agile operational structure.

• Collaboration is expected to be direct and cross-functional, with the designer influencing key product decisions.

• The company is investing heavily in technology and AI, implying a forward-thinking and data-centric approach to operations and product development. Methodology:

• A strong emphasis on data-driven decision-making, particularly concerning conversion rate optimization (CRO) and customer behavior.

• Agile product development methodologies are implied through close collaboration with developers and a focus on iterative improvement.

• Design thinking and user-centered design are core to the product development process, with a clear objective to enhance commercial performance.

Company Website: thekoinclub.com

📝 Enhancement Note: The company's focus on rapid growth, technology investment, and a multi-brand strategy suggests an operations environment that values agility, data analysis, and direct impact on commercial outcomes. This is a key context for understanding the expectations of the UX/UI Product Designer role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Lead Product Designer, indicating a senior individual contributor role with significant influence. It requires not just execution but also strategic input, design system ownership, and a deep understanding of how design impacts business metrics. This is a critical role within the GTM operations, directly influencing revenue.

Reporting Structure: While not explicitly stated, the designer will likely report to a Head of Product, Head of Marketing, or a senior leadership role overseeing digital strategy. They will work directly with a Shopify developer, suggesting a close working relationship.

Operations Impact: The designer's impact is directly tied to commercial performance. By optimizing UX and UI for conversion, they will directly influence sales, customer acquisition, average order value, and customer retention across Koin Limited's portfolio of brands. This role is a vital component of the company's revenue operations.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce UX/UI, CRO, and design systems, becoming a subject matter expert within the company.

• Leadership: Potential to evolve into a Product Design Lead or Manager role as the company scales its operations and design function.

• Broader Scope: Opportunity to influence design strategy across multiple brands and potentially contribute to new product initiatives or market expansions.

• Contract Extension: High likelihood of extending the initial 2-month contract and potentially transitioning to a permanent role based on performance and business needs.

📝 Enhancement Note: The "Lead" title and emphasis on commercial impact suggest this role can be a significant stepping stone for operations professionals looking to move into more strategic product design roles with direct business accountability.

🌐 Work Environment

Office Type: Fully remote with a focus on the LATAM region. This provides flexibility and autonomy, allowing designers to work from their preferred location.

Office Location(s): Remote within LATAM. This broad geographic scope requires strong self-management and communication skills to bridge potential time zone differences.

Workspace Context:

• Collaborative Environment: While remote, the role requires close collaboration with a dedicated Shopify developer and likely other stakeholders in marketing, product, and operations. Regular communication via digital tools is essential.

• Tools & Technology: Access to modern design tools like Figma is standard. The company's investment in technology and AI suggests a modern tech stack and an openness to adopting new tools and methodologies.

• Team Interaction: Opportunities for interaction will be primarily digital, emphasizing clear communication, asynchronous collaboration, and potentially scheduled virtual meetings.

Work Schedule: Full-time (40 hours/week). While remote, adherence to a consistent schedule will be necessary for effective collaboration and project delivery, particularly when working with development teams.

📝 Enhancement Note: The remote-first, LATAM-wide nature of the role necessitates strong asynchronous communication skills and self-discipline. The emphasis on collaboration with a developer highlights the practical, implementation-focused aspect of the design work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit portfolio, introduction, and a detailed case study of one proud project (problem, decisions, impact, improvements).

• Portfolio Presentation: Shortlisted candidates will be invited to present a previous project, discussing their design thinking, decision-making process, and commercial impact. This is a critical stage for assessing operations alignment.

• Technical/Skills Assessment: Potential for a practical design exercise or a deeper dive into Figma skills and design system knowledge.

• Cultural Fit & Collaboration: Discussion with key stakeholders to assess communication skills, ability to challenge constructively, and fit with the company's fast-paced, results-oriented culture.

Portfolio Review Tips:

• Focus on E-commerce: Ensure your portfolio prominently features your strongest e-commerce projects. Quantify the impact of your designs with specific metrics related to conversion, revenue, or user engagement.

• Structure Your Case Studies: For the "proud project" submission and presentation, follow a clear narrative: Problem -> Your Solution (Design Process & Decisions) -> Commercial Impact -> Lessons Learned/Future Improvements. Use visuals effectively to illustrate your points.

• Demonstrate Figma Mastery: Be prepared to showcase your Figma skills, particularly around design systems, components, variables, and Auto Layout. Highlight how you build scalable and maintainable design assets.

• Articulate Commercial Rationale: For every design decision, be ready to explain its commercial purpose. Connect your UX/UI choices directly to business objectives and revenue generation.

Challenge Preparation:

• Design Critique: Be prepared to critique existing UX/UI, identifying specific areas for improvement related to usability, conversion, and brand perception.

• Design System Thinking: Understand how to build and maintain a scalable design system that supports multiple brands and facilitates efficient development.

• CRO Principles: Review key CRO strategies and how UX/UI design can directly influence them. Be ready to discuss how you've applied these principles in past projects.

📝 Enhancement Note: The application process heavily emphasizes the portfolio and the ability to demonstrate commercial impact, which is a hallmark of operations-focused roles where design must prove its ROI.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency is mandatory for UI design, prototyping, component creation, and design system development. This includes advanced features like variables and Auto Layout.

• Shopify: While not a design tool, a strong understanding of the Shopify platform's capabilities and limitations for design implementation is highly desirable.

Analytics & Reporting:

• CRO Tools (e.g., Google Optimize, Optimizely, VWO): Familiarity with tools used for A/B testing and conversion rate analysis is beneficial for understanding performance data.

• Web Analytics (e.g., Google Analytics): Understanding how to interpret user behavior data from analytics platforms to inform design decisions.

CRM & Automation:

• While not directly used for design, an understanding of how CRM and marketing automation platforms influence customer journeys is advantageous for creating cohesive user experiences.

• Project Management Tools (e.g., Jira, Asana): Experience with tools used for task management and collaboration with development teams.

📝 Enhancement Note: The explicit mention of Figma and the desirability of Shopify experience highlights the core technical stack for this role. The emphasis on CRO and analytics tools underscores the data-driven nature of the design operations.

👥 Team Culture & Values

Operations Values:

• Commercial Focus: A strong emphasis on driving business results, particularly revenue and conversion rates, through design. Every decision must have a clear commercial purpose.

• Data-Driven: Decisions are informed by user behavior, conversion data, and analytics to ensure effectiveness and optimize performance.

• Efficiency & Scalability: Building scalable design systems and processes that support multiple brands and enable rapid implementation.

• Collaboration & Communication: Open communication and constructive challenge are encouraged, especially between design and development teams.

• Continuous Improvement: A commitment to iterating and enhancing the customer experience based on feedback and performance data.

Collaboration Style:

• Direct & Agile: Close, hands-on collaboration with a Shopify developer is key, ensuring a smooth workflow from design to implementation.

• Cross-Functional Input: While owning design, the role requires engagement with broader teams (marketing, product) to align on commercial objectives and customer experience strategies.

• Constructive Challenge: An environment where ideas are debated and refined through open dialogue, with a focus on achieving the best commercial outcome.

📝 Enhancement Note: The company culture is clearly geared towards tangible business outcomes. For an operations role, demonstrating an understanding of and alignment with these values—especially the commercial focus and data-driven approach—is crucial.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: The primary challenge will be to create visually premium designs that also demonstrably drive conversion and commercial success, avoiding purely aesthetic decisions.

• Cross-Brand Consistency: Maintaining a cohesive and high-quality design experience across a diverse portfolio of e-commerce brands.

• Rapid Implementation Cycles: Working within a fast-paced e-commerce environment that demands quick iteration and seamless handoffs to development.

• Remote Collaboration: Effectively collaborating and communicating design intent and rationale across potential time zone differences within LATAM.

Learning & Development Opportunities:

• E-commerce CRO Expertise: Deepen knowledge in conversion rate optimization strategies and their application in UX/UI design.

• Design System Leadership: Gain experience in building and scaling comprehensive design systems for multi-brand portfolios.

• AI in Design: Explore and integrate AI tools and methodologies into the design workflow, staying at the forefront of technological advancements.

• Strategic Product Influence: Contribute directly to product strategy and business decision-making through data-backed design insights.

📝 Enhancement Note: The challenges highlight the operational demands of the role, requiring a designer to be as much a business strategist as a creative. The growth opportunities point towards specialization in high-demand areas within e-commerce operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used UX/UI design to significantly increase conversion rates on an e-commerce platform. What was the problem, your approach, and the quantifiable results?" (Focus on CRO, data, and impact.)

• "How would you approach building a scalable design system for a multi-brand e-commerce business like Koin Limited? What are the key considerations for components, variables, and documentation?" (Focus on systems thinking and scalability.)

• "Imagine you are tasked with redesigning a critical customer journey (e.g., checkout, product discovery). Walk us through your process from initial critique to final design, emphasizing how you ensure a balance between user experience and commercial goals." (Focus on process, problem-solving, and business alignment.) Company & Culture Questions:

• "What are your thoughts on Koin Limited's current brand portfolio and their digital presence? What immediate UX/UI improvements would you suggest, and why?" (Demonstrate research and critical thinking.)

• "How do you ensure your design decisions are aligned with commercial objectives, rather than purely aesthetic preferences?" (Focus on commercial rationale and data-driven design.)

• "Describe your experience working with developers. How do you ensure smooth implementation and maintain design integrity?" (Focus on collaboration and technical communication.) Portfolio Presentation Strategy:

• Quantify Everything: For each project presented, clearly state the problem, your role, the design solutions, and most importantly, the measurable business impact (conversion lift, AOV increase, reduction in drop-off rates).

• Narrative Flow: Structure your presentation around a story – the challenge, your strategic approach, the execution, and the results. Use visuals to support your narrative.

• Figma Showcase: Be prepared to demo specific aspects of your Figma work, such as component libraries, interactive prototypes, and design system architecture, highlighting efficiency and scalability.

• Commercial Rationale: For every design choice you discuss, articulate the underlying business or commercial reason.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating a clear understanding of how design directly contributes to business operations and revenue, a critical expectation for this role.

📌 Application Steps

To apply for this UX/UI Product Designer position:

• Submit your application through the provided link on Workable.

• Tailor Your Portfolio: Curate your portfolio to prominently feature your strongest e-commerce projects, clearly demonstrating your ability to drive commercial performance and conversion rates. Include specific metrics and case study details as requested.

• Craft Your Introduction: Write a concise and compelling introduction explaining your specific interest in Koin Limited and this role, highlighting your alignment with their commercial and design philosophy.

• Prepare Your Case Study: Select one project you are most proud of and meticulously detail the problem, your design decisions, the commercial impact achieved, and what you would improve today. This is a critical component for initial screening.

• Research Koin Limited: Familiarize yourself with Koin Limited's brands, their current online presence, and their stated ambition. Understand their business model and how design contributes to their growth strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.