UX/UI Designer, Technical Marketing

📍 Job Overview

Job Title: UX/UI Designer, Technical Marketing

Company: Coveo

Location: Montréal, QC, Canada

Job Type: Full-time

Category: Technical Marketing / UX/UI Design

Date Posted: 2026-06-10T17:39:57

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Design and implement compelling digital experiences that effectively showcase the capabilities of AI-powered solutions, focusing on technical marketing initiatives.

• Develop immersive, industry-specific showcases and interactive prototypes, bridging the gap between complex technology and user understanding through polished design.

• Collaborate cross-functionally with product marketing, sales, and R&D teams to translate technical concepts into engaging, customer-facing visual storytelling.

• Leverage advanced design and front-end development skills to create reusable design systems, templates, and assets, enhancing efficiency across marketing and sales efforts.

📝 Enhancement Note: This role is positioned within Technical Marketing, suggesting a focus on translating complex technical product features into understandable and engaging experiences for potential customers, partners, and internal teams. The UX/UI Designer will act as a crucial link between product capabilities and market perception.

📈 Primary Responsibilities

• Design engaging demos, interactive prototypes, and end-to-end user experiences that vividly illustrate Coveo’s platform capabilities, with a focus on technical applications and AI features.

• Create essential visual assets such as detailed diagrams, interactive explainers, and concise one-pagers to simplify and communicate complex technical concepts to diverse audiences.

• Develop and implement polished user interfaces and front-end experiences that are meticulously aligned with Coveo’s brand guidelines and overarching product vision.

• Foster close collaboration with Product Marketing, Sales, and R&D teams to conceptualize and execute impactful customer-facing experiences that drive engagement and understanding.

• Architect and build reusable design systems, standardized templates, and versatile assets to ensure consistency and efficiency across all Marketing and Sales initiatives.

• Strategically promote new product capabilities and innovations through compelling visual storytelling and interactive digital experiences designed to capture attention and convey value.

📝 Enhancement Note: The responsibilities emphasize the creation of tangible assets and experiences that directly support sales enablement and product marketing efforts. This requires a strong understanding of B2B software, particularly in AI and enterprise solutions, and the ability to translate technical jargon into user-friendly interfaces and narratives.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically expected for this level of experience. Equivalent practical experience will also be considered.

Experience: 5+ years of hands-on experience designing and implementing digital experiences, with a proven track record of end-to-end ownership from initial concept development through to final implementation.

Required Skills:

• Advanced proficiency in Figma for comprehensive user experience design, rapid prototyping, detailed visual design, and the creation of robust design systems.

• Strong front-end development skills, including expert-level knowledge of HTML, CSS, and SASS, with practical experience in modern styling frameworks like Tailwind CSS.

• Demonstrated ability to synthesize user experience design principles, compelling visual storytelling techniques, and practical technical implementation to produce polished, engaging digital experiences.

• Experience in crafting visual assets such as diagrams, infographics, and interactive explainers to simplify complex technical information.

• Proven ability to collaborate effectively with cross-functional teams, including Product Marketing, Sales, and R&D. Preferred Skills:

• Prior experience working within fast-paced environments such as consulting firms, professional services, or agencies, where project priorities and deliverables evolve rapidly.

• Specific experience designing digital experiences for B2B software, particularly within complex enterprise environments like commerce, manufacturing, or financial services.

• Experience in building complete brand experiences, encompassing visual identity development, narrative frameworks, and the creation of marketing-centric applications.

• Experience creating content and experiences for events, video production, product launches, and other initiatives that extend beyond traditional product design.

• Familiarity with AI-powered technologies and the ability to design experiences that effectively communicate their value proposition.

📝 Enhancement Note: The requirement for advanced Figma proficiency and strong front-end skills (HTML, CSS, SASS, Tailwind CSS) indicates a hands-on role that demands both creative design thinking and technical execution. Candidates will be expected to not only design but also contribute to the front-end implementation of marketing assets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end ownership of digital experiences, from initial concept and user research to final implementation and iterative improvements.

• Case studies demonstrating proficiency in designing and building interactive prototypes and polished user interfaces using Figma.

• Examples of reusable design systems, component libraries, or style guides created to ensure brand consistency and design efficiency.

• Demonstrations of front-end implementation skills, ideally showcasing projects built with HTML, CSS, SASS, and Tailwind CSS. Process Documentation:

• Workflow documentation illustrating the process of translating technical requirements into user-centric designs.

• Examples of how design thinking and user-centered methodologies were applied to solve complex technical marketing challenges.

• Evidence of collaboration processes with cross-functional teams, detailing how feedback was incorporated to refine designs and implementations.

📝 Enhancement Note: A strong portfolio is paramount for this role. It should not only display visual design skills but also demonstrate the candidate's ability to execute on front-end development and manage projects from inception to completion, highlighting their contribution to technical marketing objectives.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UX/UI Designer with 5-10 years of experience in technical marketing roles in Montréal, QC, Canada, the estimated salary range is CAD $90,000 - $130,000 annually. This estimate considers the cost of living in Montréal, the demand for specialized design and development skills, and Coveo's position in the enterprise software market.

Benefits:

• Comprehensive health and dental insurance plans.

• Generous paid time off (PTO) and holidays.

• Retirement savings plan with company matching.

• Opportunities for professional development, including training and conference attendance.

• Employee assistance program (EAP) for mental and emotional well-being.

• Potential for hybrid work flexibility, balancing remote work with in-office collaboration.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. While flexibility may be offered, the nature of technical marketing and design often requires meeting project deadlines, which may occasionally necessitate working beyond standard hours.

📝 Enhancement Note: Salary estimates are based on publicly available data for similar roles in Montréal, considering factors like experience level, industry (SaaS/AI), and specific technical skill requirements. Benefits are standard for a full-time position in a reputable tech company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), Software as a Service (SaaS), Enterprise Search, Customer Experience Platforms. Coveo operates at the intersection of AI and customer engagement, providing intelligent search and recommendation solutions for B2B and B2C environments. This industry context means a focus on innovation, data-driven solutions, and understanding complex business needs.

Company Size: Coveo is a mid-to-large-sized technology company, employing hundreds to thousands of individuals globally. This size typically means established processes and structures, but also opportunities for impact and growth without the rigid bureaucracy of much larger corporations. Operations and marketing teams are likely well-defined and collaborate closely.

Founded: Coveo was founded in 2005. This history suggests a mature company with a proven track record, having navigated significant shifts in the technology landscape, particularly in AI and cloud computing. This maturity implies a stable yet innovative environment.

Team Structure:

• The UX/UI Designer will be part of the Technical Marketing team, which likely comprises roles focused on product marketing, content creation, solution engineering, and design.

• This team will report into a Marketing leadership role, with close collaboration expected with Product Management, Sales Enablement, and potentially Product Development/R&D.

• Cross-functional collaboration is a core requirement, emphasizing the need for strong communication and partnership skills across different departments. Methodology:

• Data analysis and insights are crucial, especially in understanding user behavior within demos and marketing experiences, and in iterating on designs based on performance metrics.

• Workflow planning and optimization strategies will be applied to streamline the design and development process for marketing assets and experiences.

• Automation and efficiency practices are likely valued, particularly in the creation of reusable design systems and templates to accelerate the delivery of marketing collateral.

Company Website: https://www.coveo.com/

📝 Enhancement Note: Coveo's focus on AI and enterprise solutions means the Technical Marketing team, and this UX/UI role within it, must understand how to communicate complex technical benefits to business stakeholders. The culture likely values innovation, customer-centricity, and a blend of technical expertise with creative problem-solving.

📈 Career & Growth Analysis

Operations Career Level: This role is considered a mid-to-senior level individual contributor with specialized expertise. It requires significant autonomy and the ability to lead design and implementation efforts for specific technical marketing initiatives. The "end-to-end ownership" expectation points towards a role with substantial responsibility.

Reporting Structure: The UX/UI Designer will likely report to a Manager or Director within the Technical Marketing or broader Marketing department. They will work closely with Product Marketing Managers, Sales Engineers, and potentially Product Managers.

Operations Impact: The UX/UI Designer’s work directly impacts Coveo's ability to:

• Generate Leads: By creating compelling demos and experiences that attract and engage potential customers.

• Enable Sales: By providing sales teams with effective tools and materials to communicate product value.

• Educate the Market: By simplifying complex AI concepts and showcasing product capabilities through clear, engaging visuals and interactions.

• Strengthen Brand Perception: By ensuring all customer-facing digital assets are polished, on-brand, and reflect the innovative nature of Coveo's technology.

Growth Opportunities:

• Specialization: Deepen expertise in designing for AI/enterprise software, advanced prototyping, or front-end implementation within marketing contexts.

• Leadership: Potentially move into a Lead UX/UI Designer role, mentoring junior designers or taking ownership of larger, more strategic design projects.

• Cross-functional Mobility: Transition into roles within Product Design, Product Management, or specialized areas of Technical Marketing or Sales Enablement.

• Skill Expansion: Develop expertise in areas like user research for B2B enterprise contexts, or advanced front-end frameworks relevant to marketing applications.

📝 Enhancement Note: This role offers a clear path for growth within specialized design and technical marketing functions. The emphasis on end-to-end ownership and collaboration with revenue-generating teams provides significant visibility and impact, crucial for career advancement in the operations and GTM space.

🌐 Work Environment

Office Type: Coveo operates with a hybrid work model. This typically involves a mix of in-office collaboration and remote work, allowing for focused individual work and team synergy. The office environment is likely modern, tech-focused, and designed to foster collaboration among diverse teams.

Office Location(s): The primary location mentioned is Montréal, QC, Canada. Coveo has multiple offices globally, but this role is based in Montréal, offering access to a vibrant tech ecosystem.

Workspace Context:

• Collaborative Environment: Expect opportunities to work closely with marketing, sales, and R&D professionals, participating in brainstorming sessions, design reviews, and project planning meetings.

• Tools and Technology: Access to industry-standard design software (Figma), front-end development tools, and potentially project management and communication platforms (e.g., Jira, Slack, Microsoft Teams).

• Team Interaction: Regular team meetings, cross-functional project sync-ups, and informal collaboration channels to ensure alignment and knowledge sharing on technical marketing initiatives.

Work Schedule: A standard 40-hour work week is typical, with flexibility often provided. However, project deadlines for product launches, events, or sales campaigns may require adjusted schedules to ensure timely delivery of critical marketing assets and experiences.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, requiring self-discipline for remote work and proactive engagement during in-office days. This setup is common in tech companies and aims to balance flexibility with the benefits of in-person collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest in the role.

• Portfolio Review & Technical Interview: A deep dive into your portfolio with hiring managers and/or senior designers. Expect to discuss your design process, decision-making, and technical implementation skills. Be prepared to walk through specific case studies demonstrating end-to-end ownership.

• Technical Challenge/Case Study: You may be given a small project or asked to solve a hypothetical problem related to designing a technical marketing experience or demo. This assesses your problem-solving approach, design thinking, and ability to apply your skills to Coveo's context.

• Cross-functional Interviews: Meetings with members of the Product Marketing, Sales, or R&D teams to evaluate your collaboration skills and ability to understand and translate technical requirements.

• Final Interview: Often with a senior leader to discuss overall fit, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your end-to-end ownership, Figma proficiency, front-end skills (HTML, CSS, SASS, Tailwind CSS), and experience with B2B software or complex technical concepts.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process, the technical challenges overcome, the solutions implemented, and the impact or results achieved. Quantify outcomes where possible.

• Highlight Collaboration: Demonstrate how you worked with stakeholders (Product Marketing, Sales, R&D) and incorporated their feedback.

• Showcase Technical Implementation: Include examples or descriptions of how your designs were translated into functional front-end code, especially if using Tailwind CSS.

• Design Systems: If you have experience building or contributing to design systems, showcase them and explain their benefits.

Challenge Preparation:

• Understand Coveo's Products: Research Coveo's AI-powered search, recommendations, and customer engagement solutions. Understand their target markets and key value propositions.

• Focus on Technical Marketing: Consider how to visually communicate complex technical features (e.g., AI algorithms, data processing) in an engaging and understandable way for a B2B audience.

• Prototyping Skills: Be ready to demonstrate rapid prototyping skills in Figma to quickly iterate on ideas.

• Communication: Practice articulating your design decisions clearly and concisely, explaining the rationale behind your choices, and demonstrating how your solutions align with business and technical goals.

📝 Enhancement Note: The emphasis on a portfolio demonstrating end-to-end ownership and specific technical skills (Figma, HTML/CSS/SASS/Tailwind) is critical. Candidates should be prepared to not only show design work but also discuss and potentially demonstrate their front-end implementation capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UX/UI design, prototyping, and design system creation. Advanced proficiency is a must.

• HTML, CSS, SASS: Core technologies for front-end development and styling.

• Tailwind CSS: A modern utility-first CSS framework, indicating a need for experience with contemporary front-end styling approaches.

Analytics & Reporting:

• While not explicitly mentioned, expect to use analytics tools to understand user engagement with demos and marketing assets. This could include tools like Google Analytics, Amplitude, or custom event tracking within applications.

• Reporting dashboards may be used to track the performance of marketing initiatives, requiring an understanding of key metrics. CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce) might be beneficial for understanding how marketing assets integrate into sales workflows.

• Marketing automation platforms (e.g., HubSpot, Marketo) could be relevant if the role involves creating assets for campaigns.

• Integration tools might be used to connect various marketing and sales technology stacks.

📝 Enhancement Note: The core technical stack heavily emphasizes design and front-end development. Proficiency in Figma and modern front-end technologies like Tailwind CSS is non-negotiable. Candidates should be prepared to discuss how they use these tools to create impactful technical marketing experiences.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to explore new design approaches and leverage AI technology to create cutting-edge experiences.

• Customer-Centricity: A commitment to understanding and meeting the needs of Coveo's customers and prospects through thoughtful design.

• Collaboration: A belief in the power of teamwork and cross-functional partnership to achieve shared goals.

• Excellence: A dedication to delivering high-quality, polished, and effective design and technical marketing outputs.

• Data-Driven Decision Making: Utilizing performance metrics and user feedback to inform design choices and iterate on solutions.

Collaboration Style:

• Cross-functional Integration: Active participation in discussions and projects involving Product Marketing, Sales, and R&D, ensuring design solutions align with business objectives and technical feasibility.

• Process Review: Openness to feedback on designs and technical implementations, participating in design critiques and iterative refinement cycles.

• Knowledge Sharing: Willingness to share expertise in UX/UI design and front-end development, contributing to the collective knowledge base of the marketing and technical teams.

📝 Enhancement Note: Coveo's culture likely emphasizes a blend of technical prowess and customer focus. The Technical Marketing team, in particular, will value individuals who can bridge the gap between complex technology and practical business value through effective design and communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex AI: Effectively communicating the nuances and benefits of sophisticated AI capabilities in an accessible and engaging manner for diverse technical and business audiences.

• Balancing Design & Development: Managing the dual demands of creating aesthetically pleasing, user-friendly designs while also ensuring they are technically feasible for front-end implementation with specific frameworks.

• Rapidly Evolving Technology: Keeping pace with advancements in AI, UX design best practices, and front-end development trends to ensure Coveo's marketing materials remain current and impactful.

• Cross-functional Alignment: Navigating different priorities and perspectives from Product Marketing, Sales, and R&D to deliver cohesive and effective marketing experiences.

Learning & Development Opportunities:

• AI & Enterprise Software Design: Gaining deep expertise in designing for complex B2B AI solutions and enterprise environments.

• Advanced Front-End Techniques: Expanding skills in modern CSS frameworks, performance optimization, and potentially JavaScript for interactive elements.

• Technical Storytelling: Developing stronger narrative and visual communication skills specifically for technical products.

• Industry Events & Certifications: Opportunities to attend relevant design, marketing, or technology conferences and pursue certifications to enhance professional development.

📝 Enhancement Note: This role presents opportunities to tackle complex technical communication challenges and grow within a dynamic AI/SaaS company. The continuous learning required in both design and technology makes it a stimulating environment for ambitious professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex technical concept into a simple, engaging user experience. What was your process, and what was the outcome?" (Focus on your process, Figma use, and storytelling.)

• "How do you approach building reusable design systems or components? Walk us through an example from your portfolio." (Highlight your understanding of efficiency, consistency, and design system principles.)

• "Tell us about a project where you had to collaborate closely with Product Marketing or Sales teams. How did you ensure alignment and incorporate their feedback?" (Emphasize communication, collaboration, and stakeholder management.)

• "Given Coveo's focus on AI, how would you approach designing a demo for a new AI-powered feature to showcase its value to potential enterprise clients?" (Think about user personas, key benefits, and interactive elements.) Company & Culture Questions:

• "What interests you about Coveo and our AI-powered solutions?" (Research Coveo's products, mission, and recent news.)

• "How do you stay updated on the latest trends in UX/UI design and front-end development, especially in the B2B SaaS space?" (Demonstrate continuous learning and industry awareness.)

• "Describe your ideal work environment and how you thrive in a hybrid setting." (Align your answer with Coveo's hybrid model and collaborative culture.) Portfolio Presentation Strategy:

• Structure: For each project, clearly outline the challenge, your role, the solution, and the impact. Use a consistent format for all case studies.

• Visuals: Ensure your portfolio is visually appealing and easy to navigate. Use high-quality mockups, prototypes, and relevant code snippets or descriptions.

• Technical Details: Be prepared to discuss the technical aspects of your work, including your use of Figma, HTML, CSS, SASS, and Tailwind CSS, and how you ensured design feasibility.

• Storytelling: Weave a narrative around each project that highlights your problem-solving skills, creative thinking, and ability to deliver impactful results.

📝 Enhancement Note: Candidates should prepare to deeply discuss their portfolio, emphasizing not just the visual design but also the strategic thinking, technical execution, and collaborative process that led to successful outcomes. The ability to articulate how their work drives technical marketing goals will be key.

📌 Application Steps

To apply for this UX/UI Designer, Technical Marketing position:

• Submit your application through the Coveo careers portal via the provided link.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating end-to-end ownership, advanced Figma expertise, and front-end development skills (HTML, CSS, SASS, Tailwind CSS), focusing on B2B software or complex technical concepts.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, emphasizes achievements in digital experience design and technical marketing, and includes relevant keywords like Figma, Tailwind CSS, and front-end development.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on storytelling, process, and impact. Prepare to discuss your approach to technical marketing challenges and your collaboration style.

• Company Research: Thoroughly research Coveo's AI solutions, target markets, and company culture to articulate your understanding and enthusiasm for the role and the organization.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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