Senior UX/UI Designer

📍 Job Overview

Job Title: Senior UX/UI Designer

Company: Red Energy

Location: Richmond, Victoria, Australia

Job Type: FULL_TIME

Category: UX/UI Design & Digital Experience

Date Posted: 2026-07-29

Experience Level: Mid-Senior Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end UX/UI design for website experiences, establishing foundational design systems from the ground up for Red Energy and Lumo Energy retail websites.

• Conduct user research, discovery workshops, and translate insights into actionable wireframes and high-fidelity designs, focusing on optimizing customer acquisition pathways.

• Perform post-release UX/UI audits to evaluate component fit, information flow, and narrative clarity, driving continuous improvements to reduce user fallout and enhance experience.

• Build scalable, production-ready Figma UI component libraries and implement design token structures optimized for the Contentful CMS, ensuring design consistency and efficiency.

• Track and report on UX/UI performance, embedding A/B testing and continuous optimization into workflows, collaborating closely with Customer Insights and Analytics teams.

📝 Enhancement Note: This role is a newly created position, offering a unique opportunity to build and shape the UX/UI capability from scratch. It requires a proactive individual who can establish processes, design systems, and mentorship frameworks, indicating a significant impact on the company's digital strategy and execution. The emphasis on both Red Energy and Lumo Energy suggests a need for understanding multi-brand digital ecosystems.

📈 Primary Responsibilities

• Spearhead the complete UX/UI design lifecycle for all website experiences, from initial user research and discovery workshops to the creation of detailed wireframes and high-fidelity prototypes.

• Execute comprehensive UX/UI audits across both Red Energy and Lumo Energy retail website pages to identify areas for improvement in component usability, information architecture, and content narrative, driving a reduction in user drop-off rates.

• Develop and maintain robust, production-ready Figma UI component libraries and establish sophisticated design token structures tailored for seamless integration with the Contentful CMS.

• Champion a data-driven design approach by tracking and reporting on key UX/UI performance metrics, actively collaborating with Customer Insights and Analytics teams to integrate A/B testing and continuous optimization strategies into daily operations.

• Establish and formalize the UX/UI capability within Red Energy, defining core design principles, foundational design systems, and guidelines, while also building a scalable framework for future team mentoring and growth.

• Support strategic customer journey mapping initiatives across critical touchpoints, including customer acquisition, sales, service, and billing, to enhance overall customer experience and drive conversion rates.

• Foster strong partnerships with internal stakeholders, including Digital Product and Digital Advertising teams, to design and implement high-impact improvements that elevate the digital user experience.

• Play a pivotal role in shaping the overall Digital Experience Strategy, contributing to the definition of the 1-3 year feature roadmap and experience vision, serving as the primary subject matter expert for UX/UI design.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking and hands-on design execution. The need to "establish UX/UI capability from the ground up" implies significant autonomy and the expectation to define best practices, which is a key differentiator for candidates looking for leadership opportunities within a growing function. The dual branding (Red Energy and Lumo Energy) indicates a need for experience in managing design across multiple digital platforms or brands.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field; or equivalent practical experience.

Experience: 3-5 years of dedicated UX/UI design experience, with a proven track record in designing complex web and mobile application journeys.

Required Skills:

• UX/UI Design: Extensive experience in end-to-end UX/UI design for web and mobile applications, with a focus on user-centered design principles.

• Figma Proficiency: Advanced skills in Figma for wireframing, interactive prototyping, and creating high-fidelity visual designs.

• User Research & Discovery: Proven ability to conduct user research, facilitate discovery workshops, and translate user insights into design solutions.

• Data-Driven Design: Strong analytical skills to conduct UX/UI audits, interpret performance data, and utilize A/B testing for design optimization.

• Design Systems & Components: Experience in building and maintaining scalable UI component libraries and implementing design token structures.

• Contentful CMS Familiarity: Understanding of CMS capabilities and how to optimize design for content management systems like Contentful.

• Stakeholder Management: Excellent communication and collaboration skills to effectively partner with internal teams and stakeholders.

• Portfolio Demonstration: A strong portfolio showcasing high-volume, low-cost customer acquisition pathways (e.g., calculators, sign-up flows).

Preferred Skills:

• Customer Journey Mapping: Experience in developing and utilizing customer journey maps to inform design decisions.

• Digital Product Strategy: Familiarity with contributing to digital product roadmaps and experience visions.

• UX Auditing: Expertise in performing detailed UX/UI audits and implementing continuous improvement strategies.

• Cross-functional Collaboration: Demonstrated ability to work effectively with analytics, customer insights, product management, and advertising teams.

• Agile Methodologies: Experience working within Agile development environments.

📝 Enhancement Note: The requirement for a "strong portfolio demonstrating high volume, low cost customer acquisition pathways" is a critical differentiator. Candidates should prepare case studies that specifically highlight their success in designing efficient conversion funnels, sign-up processes, and interactive tools that drive customer acquisition with measurable results. This suggests a strong business objective tied to this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Detailed case studies showcasing end-to-end UX/UI design projects, emphasizing problem definition, research methodology, design process, and measurable outcomes.

• Customer Acquisition Focus: Specific examples of designing and optimizing high-volume, low-cost customer acquisition pathways, such as calculators, sign-up flows, or lead generation forms.

• Figma Deliverables: Demonstrations of proficiency in Figma, including wireframes, interactive prototypes, high-fidelity mockups, and established component libraries/design systems.

• Data-Driven Impact: Evidence of using data, A/B testing results, and UX audits to inform design decisions and demonstrate quantifiable improvements in user experience and conversion rates.

Process Documentation:

• User Research & Synthesis: Examples of how user research findings are documented, synthesized, and translated into actionable design requirements and user personas.

• Design System Development: Documentation illustrating the process of creating and implementing design systems, including component documentation, design tokens, and style guides.

• A/B Testing & Iteration: Documentation of A/B testing strategies, results analysis, and how iterative design improvements are implemented based on performance data.

📝 Enhancement Note: For this role, the portfolio should heavily emphasize quantifiable results related to customer acquisition and conversion optimization. Candidates are advised to structure their portfolio presentations to clearly articulate the business problem, the UX/UI solutions implemented, and the specific metrics that demonstrate success (e.g., increased conversion rates, reduced form abandonment, higher user engagement).

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior UX/UI Designer in Melbourne, Australia with 3-5 years of experience, the estimated salary range is AUD $110,000 - $150,000 per annum. This estimate considers the mid-senior level experience, the hybrid work model, and the specific responsibilities of establishing a new capability.

Benefits:

• Hybrid Work Model: Flexibility with 2 days working from home per week, offering a balanced approach to work-life integration.

• Generous Parental Leave: 30 weeks of paid parental leave, supporting new parents.

• Additional Annual Leave: Option to purchase up to 4 additional weeks of annual leave each year, enhancing personal time off.

• Performance-Based Bonus: Potential to earn a KPI-based bonus, rewarding achievement and contribution.

• Continuous Learning: Unlimited access to LinkedIn Learning for ongoing professional development and skill enhancement.

• Recognition Programs: Participation in employee recognition and rewards programs.

• Financial & Lifestyle Perks: Access to novated leasing, corporate rates on private health insurance, and discounts on tech, travel, and more.

• Dog-Friendly Office: A welcoming and pet-friendly work environment in the Cremorne office.

Working Hours: Standard full-time hours, likely around 38-40 hours per week, with the flexibility offered by the hybrid work model.

📝 Enhancement Note: The provided salary range is an estimate based on typical compensation for Senior UX/UI Designers in the Melbourne metropolitan area with 3-5 years of experience. Factors influencing this range include the company's industry (Energy), the specialized nature of establishing a new capability, and the comprehensive benefits package offered. Potential candidates should prepare for salary negotiations by researching current market rates and highlighting their unique value proposition.

🎯 Team & Company Context

🏢 Company Culture

Industry: Energy & Utilities. Red Energy is a prominent Australian energy retailer, owned by Snowy Hydro, focusing on delivering award-winning customer service. This sector is increasingly reliant on digital channels for customer engagement, sales, and service.

Company Size: Red Energy serves over 1.5 million customers, indicating a significant operational scale. While specific employee numbers for the Digital team aren't provided, the company's customer base suggests a substantial organization.

Founded: Red Energy was established with a focus on Australian ownership and exceptional customer service, aiming to differentiate itself in the competitive energy market. Their long-standing customer satisfaction awards underscore a commitment to quality and user experience.

Team Structure:

• The Senior UX/UI Designer will report directly to the Digital Experience Manager, indicating a structured approach to digital leadership.

• The role involves close collaboration with Customer Insights, Analytics, Digital Product, and Digital Advertising teams, highlighting a cross-functional and integrated digital department.

• As a new role, the designer will be instrumental in building the UX/UI capability, suggesting potential for future team growth and leadership opportunities. Methodology:

• Data-Driven Optimization: A strong emphasis on tracking performance metrics, A/B testing, and continuous improvement, reflecting a modern, data-informed approach to digital product development.

• User-Centric Design: The core of the role revolves around understanding user needs through research and translating them into intuitive and effective digital experiences.

• Systematic Design: The requirement to build design systems and component libraries points towards a focus on scalability, consistency, and efficiency in design execution.

Company Website: https://www.redenergy.com.au/

📝 Enhancement Note: Red Energy's strong emphasis on customer service and their multiple Canstar Blue awards suggest a company culture that values user satisfaction and quality. For a UX/UI designer, this translates into an environment where user experience is likely prioritized and can directly impact business success and brand reputation. The "100% Australian owned" aspect may also resonate with a sense of national pride and commitment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-to-senior level, specifically a "Senior UX/UI Designer." It carries significant responsibility for establishing and leading the UX/UI capability from its inception. The role is expected to define foundational design systems and frameworks, indicating a trajectory towards becoming a subject matter expert and potential team lead.

Reporting Structure: The Senior UX/UI Designer will report directly to the Digital Experience Manager. This provides a clear line of management and strategic direction, while also allowing for significant autonomy in day-to-day design execution and capability building. Collaboration with other digital teams (Product, Analytics, Advertising) will be crucial, fostering cross-functional working relationships.

Operations Impact: The impact of this role is directly tied to enhancing digital customer journeys, optimizing customer acquisition pathways, and improving overall user experience across Red Energy and Lumo Energy's retail websites. Successful UX/UI design will directly influence customer conversion rates, satisfaction, and retention, contributing significantly to the company's revenue and brand perception. The ability to establish and scale UX/UI capability will have a foundational impact on future digital product development.

Growth Opportunities:

• Leadership Development: Opportunity to establish and lead the UX/UI function, potentially growing into a Design Lead or Manager role as the team expands.

• Skill Specialization: Deepen expertise in areas such as design systems, design tokens, CMS integration, and data-driven optimization techniques.

• Strategic Influence: Contribute directly to the Digital Experience Strategy and the 1-3 year feature roadmap, influencing the direction of digital products.

• Mentorship: As the team scales, there will be opportunities to mentor junior designers and share best practices.

• Cross-functional Exposure: Gain valuable experience working across various digital disciplines, enhancing understanding of the broader digital product lifecycle.

📝 Enhancement Note: The "newly created role" aspect is a significant growth opportunity. Candidates who thrive in building processes and establishing best practices will find this role particularly rewarding. The progression path could involve becoming the primary owner of the design system, leading design initiatives, and potentially managing a growing design team.

🌐 Work Environment

Office Type: The company offers a hybrid work model, allowing for a blend of remote and in-office work. The office environment is described as vibrant and dog-friendly.

Office Location(s): The role is based in Cremorne, Victoria, Australia. This is a well-known tech and creative hub within Melbourne. Specific office details regarding amenities and accessibility for operations professionals are not detailed but can be inferred as a modern office space within a thriving business district.

Workspace Context:

• Collaborative Space: The "vibrant, dog-friendly team" suggests an energetic and collaborative workspace designed to foster interaction and teamwork among digital professionals.

• Tools & Technology: The role implies access to industry-standard design tools, particularly Figma, and potentially other collaboration and project management software used by the digital team.

• Team Interaction: Opportunities for regular interaction with the Digital Experience Manager, Digital Product teams, Customer Insights, Analytics, and Digital Advertising teams, promoting a holistic understanding of digital initiatives.

Work Schedule: While standard full-time hours are expected, the hybrid model (2 days WFH) offers flexibility. This schedule is conducive to focused design work, whether in the office or remotely, and accommodates the need for deep work often required in UX/UI design.

📝 Enhancement Note: The mention of a "dog-friendly office" in Cremorne points to a modern, employee-centric workplace culture common in tech and creative industries. This location is known for its accessibility and vibrant atmosphere, which can enhance the overall employee experience for those working on-site.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess experience, skills, and alignment with the role's requirements.

• First Interview: Typically with the hiring manager (Digital Experience Manager) to discuss your background, experience, and approach to UX/UI design, focusing on your portfolio.

• Design Exercise/Case Study: A practical assessment, possibly involving a design challenge or a deep dive into a portfolio case study, to evaluate your problem-solving skills, design process, and ability to articulate your decisions. This may include presenting your work and explaining how you'd approach a specific Red Energy/Lumo Energy digital challenge.

• Stakeholder Interviews: Meetings with key team members from Digital Product, Analytics, or other relevant departments to assess cultural fit and collaboration potential.

• Final Interview: Potentially with a senior leader to discuss strategic alignment and long-term vision for the UX/UI capability.

Portfolio Review Tips:

• Highlight Acquisition Funnels: Specifically showcase projects focused on high-volume, low-cost customer acquisition (e.g., sign-up flows, calculators). Detail the user journey, design choices, and quantifiable results (conversion rates, lead generation improvements).

• Demonstrate Figma Proficiency: Ensure your portfolio clearly shows your advanced skills in Figma, including interactive prototypes, detailed wireframes, and your approach to creating and using design systems and design tokens.

• Articulate Your Process: For each case study, clearly explain your problem-solving process, from research and discovery to ideation, design, and iteration. Explain why you made certain design decisions.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs. This could include improvements in conversion rates, user engagement, task completion times, or reduction in support queries.

• Tailor to Red Energy: Research Red Energy and Lumo Energy's current digital presence. If possible, subtly tailor your presentation to address potential areas for improvement or align with their brand values.

Challenge Preparation:

• Understand the Business Context: Be prepared to discuss how UX/UI design contributes to business goals, particularly customer acquisition and retention in the energy sector.

• Figma & Design Systems: Be ready to discuss your experience with Figma and your approach to building and maintaining design systems and design tokens, especially in the context of a CMS like Contentful.

• User Research & Data: Prepare to explain your methodologies for user research, data analysis, and A/B testing, and how you use these to drive design decisions.

• Communication & Collaboration: Practice articulating your design rationale clearly and concisely, and be ready to discuss how you collaborate with cross-functional teams.

📝 Enhancement Note: Given the emphasis on "establishing our UX/UI capability from the ground up," candidates should be prepared to discuss their experience in building processes, defining standards, and potentially mentoring others. This indicates a need for a proactive and self-starting individual with a clear vision for establishing a robust UX function.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, high-fidelity design, and collaborative design workflows. Proficiency is a core requirement.

• Design Systems & Tokens: Experience in creating and managing scalable design systems, including the implementation of design tokens for consistency and efficiency.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools may be beneficial for specific use cases.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics or similar platforms to track user behavior, website performance, and conversion metrics.

• A/B Testing Tools: Experience with platforms for conducting A/B tests to optimize designs based on data-driven insights.

• Data Visualization Tools: Ability to interpret and present data effectively, potentially using dashboards or reporting tools.

CRM & Automation:

• Contentful CMS: Specific requirement for optimizing design components and structures for this Content Management System. Understanding its capabilities and limitations is key.

• Customer Relationship Management (CRM) Systems: While not explicitly mentioned, familiarity with how UI design integrates with CRM data for personalized customer journeys can be advantageous.

• Project Management Tools: Experience with tools like Jira, Asana, or Trello for managing design tasks and collaborating within Agile frameworks.

📝 Enhancement Note: The explicit mention of "Contentful CMS" and "design token structures specifically optimised for our Contentful CMS" strongly suggests that candidates with prior experience integrating design systems with this particular CMS will have a significant advantage. This indicates a need for a practical understanding of how design translates into content management workflows.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving customer needs, reflected in award-winning customer service and a focus on improving digital experiences.

• Data-Driven Decision Making: A strong emphasis on using analytics, A/B testing, and performance metrics to guide design and product development strategies.

• Continuous Improvement: A culture that fosters ongoing optimization and iteration, ensuring digital products and experiences remain relevant and effective.

• Collaboration & Teamwork: A supportive and vibrant environment where cross-functional teams work together to achieve common goals, with an emphasis on knowledge sharing.

• Innovation & Proactivity: Encouragement to establish new capabilities, define processes, and proactively contribute to strategic initiatives, especially in this new role.

Collaboration Style:

• Cross-Functional Integration: The role requires close partnership with Digital Product, Analytics, Customer Insights, and Digital Advertising teams, necessitating a collaborative and communicative approach.

• Agile Environment: Likely involves working within Agile methodologies, requiring flexibility, iterative feedback loops, and shared ownership of project outcomes.

• Knowledge Sharing: As the designer establishes the UX/UI capability, a culture of sharing best practices, design patterns, and insights will be crucial for team growth and consistency.

📝 Enhancement Note: The company's consistent awards for customer satisfaction are a strong indicator of its core values. Candidates should be prepared to articulate how their design philosophy and process align with delivering exceptional customer experiences and how they leverage data to achieve these outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: Establishing a UX/UI capability, design system, and best practices for the first time within the organization presents a significant challenge, requiring strong initiative and foundational knowledge.

• Balancing Multiple Brands: Designing for both Red Energy and Lumo Energy requires understanding and potentially differentiating design approaches while maintaining overarching quality and efficiency.

• Data Integration & Interpretation: Effectively integrating insights from Customer Insights and Analytics teams and translating them into actionable design improvements can be complex.

• Stakeholder Alignment: Gaining buy-in and managing expectations across various internal stakeholders for design initiatives.

Learning & Development Opportunities:

• Leadership in Design: Opportunity to define and lead the UX/UI function, shaping its future direction and team structure.

• Strategic Input: Direct contribution to the Digital Experience Strategy and feature roadmap, influencing the company's digital future.

• Advanced Tooling: Deepen expertise in Figma, design tokens, and CMS integration (Contentful), becoming a subject matter expert in these areas.

• Industry Exposure: Access to LinkedIn Learning provides a broad range of courses for continuous skill development and staying current with industry trends.

• Cross-functional Expertise: Gaining exposure to product development, digital advertising, and customer insights methodologies.

📝 Enhancement Note: The primary challenge and growth opportunity lies in the "ground up" nature of this role. Candidates who are adept at establishing processes, defining standards, and influencing strategy will find this role immensely rewarding, offering a chance to leave a significant mark on the company's digital landscape.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building a design system from scratch for a company with multiple brands like Red Energy and Lumo Energy?" (Focus on process, scalability, and brand considerations.)

• "Describe your process for conducting UX/UI audits on existing websites to identify areas for improvement, and how you would prioritize those improvements." (Emphasize data-driven analysis and impact.)

• "How do you ensure your designs are optimized for content management systems like Contentful, and what is your experience with design tokens?" (Demonstrate technical understanding and practical application.) Company & Culture Questions:

• "Red Energy is known for its award-winning customer service. How would your UX/UI design philosophy contribute to maintaining and enhancing that customer satisfaction in the digital space?" (Connect design with customer experience and brand values.)

• "This is a new role establishing our UX/UI capability. What are your initial priorities and how would you foster a collaborative design culture within the digital team?" (Highlight proactive planning and team-building skills.)

• "How do you measure the success of your UX/UI designs, particularly in driving customer acquisition and reducing user fallout?" (Focus on metrics, A/B testing, and ROI.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio around key projects, clearly outlining the problem, your role, your process, the solutions, and the quantifiable results. Prioritize projects demonstrating customer acquisition optimization.

• Figma Showcase: Dedicate a portion to showcasing your Figma skills, including interactive prototypes and examples of your design system components and design tokens.

• Data Storytelling: For each case study, tell a story that incorporates data. Explain how you used analytics or A/B test results to inform your design decisions and demonstrate the positive impact.

• Address the "New Capability" Aspect: Be ready to discuss how you would approach building this function, including your vision for design standards, processes, and collaboration with other teams.

📝 Enhancement Note: Candidates should prepare to discuss specific examples of how they've used Figma to create efficient design workflows and how they've implemented design systems that improve consistency and reduce development time. The ability to articulate the business value of UX/UI design, especially in driving customer acquisition, will be critical.

📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application through the provided link on Workable.

• Tailor your Resume: Highlight experience in UX/UI design, Figma proficiency, design systems, A/B testing, and customer acquisition pathways. Use keywords from the job description.

• Curate your Portfolio: Ensure your portfolio prominently features case studies demonstrating your end-to-end design process, particularly those focused on high-volume, low-cost customer acquisition funnels and your Figma capabilities. Quantify your achievements with data.

• Prepare for Interview Questions: Familiarize yourself with common UX/UI interview questions, company-specific inquiries (Red Energy's customer focus), and be ready to present your portfolio and discuss your strategy for building a UX/UI capability from scratch.

• Research Red Energy: Understand Red Energy and Lumo Energy's digital presence, their customer service ethos, and their position in the energy market. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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