UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: Velstar

Location: Leeds, England, United Kingdom / Liverpool, England, United Kingdom

Job Type: Full-time

Category: Digital Design & Operations

Date Posted: 2026-05-02

Experience Level: 5-10 Years

Remote Status: Hybrid (Minimum 3 days in office)

🚀 Role Summary

• Lead end-to-end UX/UI design for a diverse portfolio of eCommerce clients, translating business objectives into high-converting digital experiences.

• Drive creative direction and execution for eCommerce storefronts, marketing assets, and user interfaces, focusing on performance and user engagement.

• Collaborate strategically with cross-functional teams including CRO, SEO, Data, and Development specialists to ensure integrated and effective design solutions.

• Contribute to and evolve Velstar's centralized design system, establishing and maintaining best practices for eCommerce design.

• Actively mentor junior designers and contribute to team-wide knowledge sharing, elevating the overall design capability within the agency.

📝 Enhancement Note: While the role is titled "UX/UI Designer," its focus on eCommerce, conversion, and collaboration with CRO, SEO, and Data specialists positions it within a broader GTM (Go-To-Market) operations context, emphasizing the practical application of design to drive business outcomes. The requirement for client-facing presentations and managing work within budget/timelines also highlights operational management skills crucial for agency roles.

📈 Primary Responsibilities

• Spearhead the complete UX and UI design lifecycle for eCommerce projects, from initial discovery and wireframing through to final asset delivery for developer implementation.

• Play a key role in pre-sales activities, including the development of concept designs and creative direction for new business pitches and client proposals.

• Design, iterate, and optimize eCommerce storefronts and create compelling visual assets for use across web platforms and digital marketing campaigns for a range of DTC and B2B clients.

• Apply and advance established eCommerce design patterns and user experience frameworks to create interfaces that demonstrably improve conversion rates.

• Foster strong, collaborative relationships with CRO, SEO, Performance Marketing, Data Analytics, and Development teams to ensure designs are not only aesthetically pleasing but also practical, performant, and commercially viable.

• Clearly articulate design decisions, rationale, and strategic thinking to both internal teams and external clients through compelling presentations.

• Actively maintain, contribute to, and champion Velstar's best-practice design system for eCommerce, ensuring consistency and efficiency across projects.

• Provide constructive, actionable feedback on design work from other team members, promoting a culture of continuous improvement and quality assurance.

• Proactively manage personal workload, accurately estimating project timelines and ensuring timely, budget-conscious delivery of all design deliverables.

📝 Enhancement Note: The emphasis on "eCommerce design patterns and conversion thinking" and "ensuring designs are practical, performant and commercially sound" demonstrates a strong link to GTM operations, where design directly impacts sales funnel performance and revenue generation. The responsibility for client presentations and managing workload within budget and timelines underscores the importance of project management and operational efficiency in this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of UX/UI principles in an eCommerce context is paramount.

Experience: A minimum of 5 years of dedicated UX and UI design experience, with a preference for candidates who have worked within the eCommerce sector or a fast-paced digital agency environment.

Required Skills:

• 5+ years of proven UX and UI design experience, ideally within eCommerce or a digital agency setting.

• A robust and compelling portfolio showcasing extensive eCommerce design work across both web and mobile platforms.

• Advanced proficiency in design and prototyping tools, specifically Figma, and a strong command of the Adobe Creative Suite.

• A solid understanding of core UX principles, established eCommerce design patterns, and conversion-driven design methodologies.

• Demonstrated ability to expertly balance creative ambition with practical commercial objectives and client brief constraints.

• Exceptional communication and presentation skills, with a proven track record of effectively presenting and defending design decisions to clients and internal stakeholders.

Preferred Skills:

• Previous experience working with or designing for Shopify or other prominent eCommerce platforms.

• A nuanced understanding of how specific design choices impact key performance indicators such as Conversion Rate Optimisation (CRO), Search Engine Optimisation (SEO), and web accessibility standards.

• Prior experience in contributing to, maintaining, or managing a comprehensive design system.

• Active experience utilizing Artificial Intelligence (AI) design tools within a professional workflow, coupled with a proactive attitude towards exploring and integrating new AI technologies.

📝 Enhancement Note: The requirement for 5+ years of experience and a strong portfolio in eCommerce design suggests this is a mid-to-senior level role. The emphasis on "conversion thinking," "commercial constraints," and "developer handover" points to a need for practical, results-oriented design skills directly impacting the sales funnel and operational efficiency, rather than purely aesthetic design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a clear progression from user research and ideation to final UI implementation for at least three significant eCommerce projects.

• Showcase specific examples of how design decisions directly contributed to improved conversion rates, user engagement, or other key commercial metrics.

• Include case studies that detail the use of established eCommerce design patterns and frameworks, explaining the rationale behind their application.

• Present examples of collaboration with cross-functional teams (e.g., CRO, SEO, Developers) and how these interactions informed the design process and outcomes.

Process Documentation:

• Outline your personal design process, emphasizing methodologies for user research, wireframing, prototyping, and UI design within an eCommerce context.

• Detail your approach to collaborating with CRO, SEO, Data, and Development teams, including how you integrate their insights into your design workflow.

• Explain your experience with front-end development constraints and how you ensure smooth and efficient developer handovers.

• Describe your understanding and experience with design systems, including how you contribute to or leverage them for consistency and efficiency.

📝 Enhancement Note: For a UX/UI Designer role focused on eCommerce and performance, the portfolio is critical. It should not only showcase visual design skills but also the strategic thinking behind those designs, their impact on conversion, and the ability to collaborate within a GTM operations framework. Demonstrating a structured, data-informed design process is key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced UX/UI Designers in hybrid roles within major UK cities like Leeds and Liverpool, and considering Velstar's position as a leading eCommerce agency, a competitive salary range is estimated to be between £45,000 and £65,000 per annum. This estimate accounts for the required 5+ years of experience, specialized eCommerce focus, and hybrid working model.

Benefits:

• Hybrid working model, offering flexibility with a minimum of 3 days per week required in either the Liverpool or Leeds office.

• Vitality Health cover provided from day one of employment.

• Generous annual leave entitlement of 28 days, inclusive of bank holidays, plus an additional day off for your birthday.

• An extra day of holiday is added for each completed year of service, up to a maximum of 5 additional days.

• Enhanced maternity pay provisions.

• Salary sacrifice pension scheme available.

• Access to a Cycle to Work scheme, a tech and home scheme, and a peer recognition rewards program.

Working Hours: The role is full-time, typically aligning with standard agency working hours, estimated at 40 hours per week. There is an expectation of flexibility to meet client and project deadlines.

📝 Enhancement Note: The salary range is an estimate based on typical UK agency rates for this experience level and specialization. The benefits package is comprehensive, highlighting Velstar's commitment to employee well-being and work-life balance, which is attractive to operations professionals seeking stability and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Agency, specializing in eCommerce solutions and client growth. Velstar operates within the dynamic and competitive eCommerce sector, advising ambitious Direct-to-Consumer (DTC) and complex Business-to-Business (B2B) clients. This industry demands continuous adaptation to market trends, technological advancements, and evolving consumer behavior, requiring a proactive and innovative approach from its design and operations teams.

Company Size: Velstar is a significant player in the UK eCommerce agency landscape, indicated by its status as a Shopify Platinum Partner and its multiple office locations. This size suggests a well-established structure with dedicated departments for various functions, offering opportunities for specialization and cross-functional collaboration. For operations professionals, this means access to robust processes, established tools, and a diverse range of projects.

Founded: While the founding date is not explicitly provided, Velstar's established presence and partnership tiers (e.g., Shopify Platinum Partner) suggest a company with several years of operational history, likely founded in the late 2000s or early 2010s, aligning with the growth of the eCommerce industry.

Team Structure:

• The design team is likely composed of specialized roles such as UX/UI Designers, potentially with dedicated CRO specialists, and graphic designers for marketing assets. The team's size will be substantial enough to handle a diverse client portfolio.

• Reporting structure will likely involve designers reporting to a Design Lead or Head of Design, who in turn reports to senior management or a Director. This structure ensures clear lines of communication and accountability.

Methodology:

• Data Analysis and Insights: Velstar emphasizes a data-driven approach, utilizing analytics from client websites and marketing campaigns to inform design decisions and measure performance. This aligns with GTM operations' focus on measurable outcomes.

• Workflow Planning and Optimization: The agency likely employs agile methodologies or similar project management frameworks to ensure efficient workflow planning, execution, and continuous optimization of client projects.

• Automation and Efficiency Practices: For operations roles, understanding and leveraging automation tools for tasks like reporting, workflow management, and asset deployment is crucial for maximizing efficiency and scalability.

Company Website: https://velstar.co.uk

📝 Enhancement Note: Velstar's focus on eCommerce and its partnership with Shopify indicate a deep specialization in a high-growth market. The emphasis on collaboration with CRO, SEO, and Data teams clearly positions this role within a GTM operational context, where design is a critical lever for driving measurable business results.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-to-senior level within the design discipline, with significant autonomy and leadership expectations. It requires not just execution but also strategic input, client-facing responsibilities, and a contribution to team capability development. The "5+ years of experience" and "leading UX and UI design" responsibilities indicate a path towards Senior Designer, Lead Designer, or even Design Manager roles.

Reporting Structure: The UX/UI Designer will report to a Design Lead or Head of Design, working closely with Project Managers and client account teams. The role necessitates collaboration across multiple departments, including CRO, SEO, Data, and Development, fostering a matrixed operational environment.

Operations Impact: The primary impact of this role is on driving client eCommerce conversion rates and revenue growth. By creating user-centric, high-performing digital experiences, the designer directly contributes to the commercial success of Velstar's clients and, by extension, the agency's own business objectives. This role sits at the intersection of creative output and tangible business results, a core tenet of GTM operations.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in eCommerce UX/UI, conversion rate optimization strategies, and data-informed design through project work and potential training.

• Leadership Development: Potential to grow into a Senior Designer role, mentoring junior team members, leading client design initiatives, and contributing to the agency's design strategy and process improvements.

• Specialization: Possibility to specialize further in areas like advanced prototyping, design systems management, or even AI-driven design tools, aligning with industry trends.

📝 Enhancement Note: The description of "leading UX and UI design" and contributing to "team capability" suggests a growth path beyond individual contributor. The emphasis on client relationships and commercial impact is a strong indicator that success here can lead to more strategic and leadership-oriented roles within the GTM operations framework.

🌐 Work Environment

Office Type: Hybrid working model. This means a blend of remote work and in-office presence, fostering flexibility while maintaining team cohesion and collaborative opportunities. The office environments in Liverpool and Leeds are designed to support creative and collaborative work.

Office Location(s):

• Liverpool: Tempest on Tithebarn, L2 2DT. This central city location offers good accessibility for commuting.

• Leeds: Platform, LS1 4JB. Also a central business district location, implying good transport links and proximity to amenities.

Workspace Context:

• Collaborative Environment: The office space is designed to facilitate collaboration between designers, CRO specialists, SEO experts, data analysts, and developers, encouraging idea sharing and problem-solving.

• Operations Tools & Technology: Employees will have access to the necessary design software (Figma, Adobe Creative Suite) and potentially project management tools and internal knowledge bases to support their work efficiently.

• Team Interaction: The hybrid model encourages focused work remotely and dedicated collaboration and team-building sessions when in the office, ensuring a balanced approach to productivity and social connection.

Work Schedule: This is a full-time role, with a standard 40-hour work week. While core hours likely exist, the hybrid nature and agency environment may offer some flexibility, particularly for remote days, provided project deadlines and client needs are met.

📝 Enhancement Note: The hybrid model with specific office days is a key aspect of the work environment. For operations professionals, this balance can be ideal, allowing for focused individual work and crucial in-person collaboration for strategic discussions and team building, essential for GTM alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess suitability for the role and alignment with Velstar's eCommerce focus.

• Portfolio Presentation: A dedicated session where you will present your portfolio, focusing on key eCommerce projects, demonstrating your UX/UI process, commercial thinking, and problem-solving abilities. Be prepared to discuss your rationale and impact.

• Skills & Collaboration Interview: An interview with members of the design team and potentially lead specialists from CRO, SEO, or Development. This will assess your technical skills, understanding of eCommerce best practices, and your ability to collaborate effectively within a cross-functional team.

• Client Scenario/Challenge: You may be given a hypothetical client brief or a design challenge to solve, either as a take-home task or a live exercise, to evaluate your practical application of skills and strategic thinking under pressure.

• Final Interview: Likely with a senior manager or director, focusing on cultural fit, career aspirations, and overall alignment with Velstar's values and business objectives.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest eCommerce projects that best represent your skills in UX/UI, conversion thinking, and client collaboration.

• Tell a Story: For each project, clearly articulate the client's problem, your design process, the challenges faced, the solutions implemented, and the measurable results (e.g., increased conversion rates, improved user satisfaction). Quantify impact wherever possible.

• Highlight Commercial Acumen: Emphasize how your design decisions directly contributed to business goals and client success. Use terms like "conversion optimization," "user journey mapping," and "ROI."

• Showcase Collaboration: If possible, include examples or discuss how you worked with other teams (CRO, SEO, Dev) and how their input influenced your design.

• Demonstrate Tool Proficiency: Briefly mention the tools used (Figma, Adobe Suite) and how they facilitated your design process.

Challenge Preparation:

• Understand eCommerce Fundamentals: Refresh your knowledge of current eCommerce trends, common user journeys, and conversion best practices.

• Practice Problem Solving: Be ready to articulate your approach to common design problems, such as improving a specific user flow or designing for a particular platform constraint.

• Focus on Rationale: For any design solution you propose, be prepared to explain the "why" behind it, linking it back to user needs and business objectives.

📝 Enhancement Note: The emphasis on portfolio presentation, commercial acumen, and collaboration with GTM functions like CRO and SEO is crucial. This isn't just about aesthetics; it's about demonstrating how design drives measurable business outcomes within an agency operations context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UX/UI design, wireframing, prototyping, and collaboration. Proficiency is essential for designing and iterating on eCommerce storefronts and assets.

• Adobe Creative Suite: Including Photoshop and Illustrator, for creating visual assets, editing images, and refining UI elements.

• Prototyping Tools: While Figma has strong prototyping capabilities, familiarity with other tools like InVision or Adobe XD might be beneficial.

Analytics & Reporting:

• Familiarity with analytics platforms like Google Analytics is crucial for understanding user behavior, identifying pain points, and measuring the impact of design changes on conversion rates.

CRM & Automation:

• While not a primary tool for a designer, understanding how CRM data and marketing automation platforms influence user journeys and customer experience can provide valuable context for design decisions.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is a hard requirement. Understanding analytics and CRO tools is vital for demonstrating a data-driven approach and the ability to design for performance, which is a key aspect of GTM operations.

👥 Team Culture & Values

Operations Values:

• Commercial Focus: A strong emphasis on delivering designs that not only look good but also drive tangible business results, such as increased conversions and revenue.

• Collaboration & Teamwork: A culture that values close working relationships with clients and internal cross-functional teams (CRO, SEO, Data, Development) to achieve shared goals.

• Data-Driven Decision Making: Utilizing analytics and user insights to inform design choices and measure the effectiveness of solutions.

• Continuous Improvement: A commitment to ongoing learning, skill development, and refining processes to enhance efficiency and design quality.

• Client-Centricity: A dedication to understanding and meeting client needs, building strong relationships, and delivering exceptional service.

Collaboration Style:

• Integrated Teams: Designers work as integral parts of project teams, not in isolation, actively participating in discussions with CRO, SEO, Data, and Development specialists.

• Feedback-Rich Environment: Openness to receiving and providing constructive feedback to foster growth and ensure high-quality output.

• Knowledge Sharing: Encouragement of sharing insights, best practices, and learnings across the design team and wider agency.

📝 Enhancement Note: Velstar's values align closely with the principles of effective GTM operations: a focus on measurable results, strong cross-functional collaboration, and a data-informed approach. This culture is conducive to designers who want to see the direct impact of their work on business performance.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Ambition with Commercial Constraints: The constant need to push creative boundaries while ensuring designs are practical, performant, and meet client budgets and timelines.

• Navigating Diverse Client Needs: Working with a range of DTC and B2B clients, each with unique brand identities, target audiences, and business objectives, requires adaptability and strategic thinking.

• Integrating Cross-Functional Insights: Effectively synthesizing feedback and data from CRO, SEO, Data, and Development teams into cohesive design solutions can be complex.

• Staying Ahead of eCommerce Trends: The eCommerce landscape evolves rapidly, requiring continuous learning to stay current with design patterns, technologies, and user behaviors.

Learning & Development Opportunities:

• Specialized Training: Access to workshops or courses focused on advanced UX/UI techniques, eCommerce conversion strategies, or new design technologies.

• Mentorship Program: Opportunities to be mentored by senior designers or leads, and to mentor junior designers, fostering leadership and knowledge transfer.

• Industry Exposure: Potential to attend industry events, conferences, or webinars to stay abreast of the latest trends in design, eCommerce, and digital marketing.

📝 Enhancement Note: The challenges highlight the operational demands of the role, requiring strong problem-solving and strategic thinking. The growth opportunities emphasize continuous learning and development, crucial for professionals in fast-evolving fields like digital design and GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a client's creative vision with commercial realities. How did you approach it, and what was the outcome?" (Focus on negotiation, rationale, and results.)

• "How do you incorporate CRO and SEO best practices into your UX/UI design process for eCommerce sites?" (Highlight your understanding of performance metrics and their impact on design.)

Company & Culture Questions:

• "What attracts you to Velstar, specifically our focus on eCommerce and our client portfolio?" (Show you've researched the company and understand its niche.)

• "How do you approach collaboration with non-design roles, such as developers or data analysts?" (Demonstrate your ability to communicate effectively and integrate diverse perspectives.)

Portfolio Presentation Strategy:

• Lead with Impact: Start your presentation with your most impressive eCommerce projects, highlighting the results and your role.

• Context is Key: For each project, clearly define the client's challenge, your strategic approach, and the specific design solutions you implemented.

• Quantify Achievements: Use data and metrics (e.g., "increased conversion by X%", "reduced bounce rate by Y%") to demonstrate the tangible impact of your work.

• Show Your Process: Briefly explain your UX methodology, wireframing, prototyping, and UI design steps.

• Highlight Collaboration: Mention how you worked with other teams and incorporated their feedback.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also commercial awareness, strategic thinking, and collaborative ability within a GTM context. The portfolio presentation is a critical opportunity to showcase this.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on the Velstar Teamtailor platform.

• Portfolio Customization: Ensure your portfolio prominently features your strongest eCommerce design projects, clearly detailing the problem, your solution, and the quantifiable results. Tailor the case studies to highlight your understanding of conversion optimization and user experience in a commercial context.

• Resume Optimization: Update your resume to emphasize keywords relevant to UX/UI design, eCommerce, conversion rate optimization, Figma, Adobe Creative Suite, and cross-functional collaboration. Quantify your achievements and responsibilities where possible.

• Interview Preparation: Practice presenting your portfolio with a focus on telling a compelling story about each project's impact. Prepare to discuss your design process, how you collaborate with other departments, and your understanding of eCommerce best practices.

• Company Research: Thoroughly research Velstar, its client base, its specialization in eCommerce, and its culture. Understand their approach to design and its role in client success, particularly how it integrates with GTM strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.