UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: KREWE

Location: New York, NY

Job Type: Full-Time, Salaried

Category: UX/UI Design, E-commerce Operations

Date Posted: May 27, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive the creation of new site standards, user experiences, and modular components through wireframes, user flows, and interactive prototypes.

• Develop and execute a UX roadmap focused on identifying and resolving UX and Conversion Rate Optimization (CRO) issues, utilizing A/B testing to implement data-driven design improvements.

• Design adaptable, user-centered experiences that are optimized for seamless performance across desktop, tablet, and mobile devices.

• Leverage site and consumer data analysis, alongside usability testing, to inform design decisions and ensure optimal user journeys and conversion rates.

• Collaborate closely with cross-functional teams, including developers, brand, and marketing, to align design strategies with technical constraints and overall brand vision.

📝 Enhancement Note: This role is categorized under UX/UI Design with a strong emphasis on E-commerce Operations due to the explicit mention of Shopify Plus, CRO, consumer journey analysis, and conversion optimization. The focus on data-driven design and cross-functional collaboration positions it as a crucial operational role within the digital product development lifecycle.

📈 Primary Responsibilities

• Lead the conceptualization and execution of new website standards, user experiences, and reusable design modules, translating business requirements into intuitive wireframes, detailed user flows, and interactive prototypes.

• Define and manage the User Experience (UX) roadmap, actively identifying friction points in the user journey and proposing scalable, data-informed solutions to enhance conversion rates (CRO).

• Design and implement A/B tests for website elements and user flows, analyzing results to identify winning designs that drive continuous performance improvements and business objectives.

• Create responsive and adaptive design solutions that deliver exceptional user experiences across all devices, including desktop, tablet, and mobile platforms, ensuring brand consistency and usability.

• Plan, conduct, and analyze comprehensive usability testing sessions, gathering user feedback to validate design hypotheses and iterate on solutions for optimal user satisfaction and task completion.

• Regularly interpret and synthesize consumer data, including analytics, heatmaps, and critical path data, to inform design decisions and proactively identify areas for optimization.

• Foster strong collaborative relationships with cross-functional teams, including engineering, product management, brand, and marketing, to define project scope, understand technical limitations, and ensure design feasibility and brand alignment.

• Contribute to the development and ongoing maintenance of design systems and component libraries, ensuring consistency, scalability, and a shared understanding of design principles across the organization.

• Investigate the end-to-end consumer journey, identifying key opportunities to improve user engagement and understand conversion drivers and barriers on the KREWE e-commerce platform.

• Ensure all design outputs strictly adhere to KREWE's brand guidelines, campaign concepts, and visual identity standards.

• Maintain and evolve the E-commerce Guidelines and Component Library, promoting a unified approach to site design principles and facilitating efficient collaboration across design and development teams.

📝 Enhancement Note: The responsibilities highlight a blend of strategic UX/UI design and tactical e-commerce optimization. The emphasis on "owning" development, leading the UX roadmap, and designing A/B tests indicates a senior-level individual contributor role. The requirement to maintain design systems and component libraries points towards a need for strong organizational and documentation skills, crucial for operational efficiency.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: Minimum of 2 years of hands-on experience in UI/UX design, with a demonstrable track record of successfully delivering user-centered digital products and experiences.

Required Skills:

• Proven expertise in User Experience (UX) and User Interface (UI) design principles and methodologies.

• Strong portfolio showcasing a range of user-centered design projects, with a focus on web and e-commerce applications.

• Proficiency in industry-standard design and prototyping tools, with a specific emphasis on Figma.

• Deep understanding of best practices for mobile, tablet, and desktop design, including responsive and adaptive design techniques.

• Solid grasp of user-centered design principles, usability testing methodologies, and accessibility standards (e.g., WCAG).

• Ability to interpret and leverage A/B testing data, conversion metrics, heatmaps, and critical path analysis to inform design decisions.

• Excellent visual design skills with a keen eye for detail, typography, color theory, and layout.

• Familiarity with e-commerce platforms, specifically Shopify Plus.

• Strong understanding of how to translate consumer journey insights into actionable design improvements.

• Experience in collaborating effectively with cross-functional teams (developers, brand, marketing) to achieve project goals.

Preferred Skills:

• Foundational knowledge of front-end web technologies, including HTML and CSS, to facilitate better collaboration with developers and understand technical constraints.

• Experience with animation or motion design principles to enhance user engagement and create dynamic interfaces.

• Familiarity with analytics platforms (e.g., Google Analytics) and their application in design decision-making.

• Experience with other design and prototyping tools beyond Figma.

📝 Enhancement Note: The required skills are comprehensive for a UX/UI role in an e-commerce setting. The "huge plus" for HTML/CSS and bonus for animation/motion design suggest opportunities for candidates to leverage adjacent technical or creative skills. The emphasis on data interpretation for A/B testing and CRO is a key differentiator, aligning this role with operational performance metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of 3-5 user-centered projects that clearly demonstrate your design process from concept to completion.

• For each project, detail your role, the problem statement, your design approach (including user research, wireframing, prototyping, and testing), and the final outcome.

• Showcase projects with a direct impact on user experience, conversion rates, or engagement metrics, particularly within an e-commerce context.

• Include examples of responsive design solutions for various devices (desktop, tablet, mobile).

Process Documentation:

• Evidence of your process for conducting user research and usability testing, including methodologies and how findings informed design iterations.

• Examples of how you have used data (e.g., A/B test results, analytics, heatmaps) to drive design decisions and improve website performance.

• Documentation illustrating your workflow for creating wireframes, user flows, and interactive prototypes, emphasizing clarity and communication of design intent.

• Case studies that detail your approach to identifying and solving UX/CRO issues within a digital product.

📝 Enhancement Note: A strong portfolio is paramount for this role. The emphasis on process documentation and data-driven decision-making within the portfolio requirements signals that candidates will be evaluated not just on aesthetic output, but on their strategic thinking and ability to deliver measurable results. This is a core component of operational effectiveness in design.

💵 Compensation & Benefits

Salary Range: Up to $95,000 annually. (This reflects the base salary for this position in New York. Compensation may vary based on factors such as skills, experience, certifications, and business needs.)

Benefits:

• Competitive wage

• Group health plans: health, vision, and dental insurance

• Welfare benefits: life, accidental death & dismemberment (AD&D), and supplemental voluntary coverage

• Flexible Spending Account (FSA) Plan & Health Savings Account (HSA) Program

• 401(K) Investment Options

• Adoption Assistance

• Employee Assistance Program (EAP)

• Commuter Benefits

• Paid Parental Leave

• Quarterly Cultural Spend

• Ongoing Training and Development

• Educational Allowance

• 10 paid holidays

• Paid Time Off (PTO) accrual

• KREWE employee frame discount

Working Hours: 40 hours per week.

📝 Enhancement Note: The salary information is provided specifically for New York. The "up to" nature of the salary indicates a range, and the explanation clarifies that experience and business needs will influence the final offer. The comprehensive benefits package, including professional development and PTO, is standard for a full-time salaried position and signals a commitment to employee well-being and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Luxury Eyewear Retail, E-commerce. KREWE operates within the premium segment of the eyewear market, blending fashion-forward design with a commitment to quality and brand experience. This industry context implies a focus on aesthetics, brand storytelling, and a seamless online customer journey.

Company Size: The company likely falls into the Small to Medium-sized Business (SMB) category, given the specific role requirements and the nature of a luxury brand. This often translates to a more agile, hands-on environment where individuals can have a significant impact.

Founded: KREWE was founded in 2013. This relatively recent founding suggests a company that is dynamic, growth-oriented, and likely has a modern approach to business operations and digital presence.

Team Structure:

• The UX/UI Designer will likely be part of a growing Digital Product or Marketing team.

• Reporting structure is expected to be to a Design Lead, Head of Digital, or a similar managerial role overseeing e-commerce operations and digital experience.

Methodology:

• Data-driven decision-making is a core methodology, emphasized by the requirement to interpret A/B testing, consumer data, and CRO metrics.

• User-centered design is the foundational approach for all product and experience development.

• Agile principles are likely employed, given the need for iterative design, cross-functional collaboration, and continuous improvement through A/B testing.

• Emphasis on maintaining design consistency through design systems and component libraries ensures a structured and scalable approach to digital product development.

Company Website: krewe.com

📝 Enhancement Note: Understanding KREWE's position as a luxury e-commerce brand founded in 2013 is crucial. This context informs the expected emphasis on aesthetics, brand cohesion, and a high-quality digital customer experience. The implied company size suggests that this UX/UI Designer will have a direct and visible impact on the company's online presence and revenue generation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level individual contributor, requiring 2-5 years of experience. It demands a strong foundation in UX/UI principles coupled with a practical understanding of e-commerce operations, CRO, and data analysis for performance optimization. The "ownership" of site standards and UX roadmap suggests a significant level of responsibility and autonomy.

Reporting Structure: The UX/UI Designer will likely report to a Design Manager, Head of Digital, or a similar lead role. This structure provides mentorship and strategic direction while allowing for independent execution of design tasks and initiatives. Collaboration will be key with various departments, including engineering, marketing, and brand.

Operations Impact: This role has a direct impact on KREWE's revenue through optimizing the e-commerce website's user experience and conversion rates. By identifying and addressing UX/CRO issues, the designer contributes to increased customer engagement, higher conversion rates, and ultimately, greater sales performance. Their work is integral to the success of the online sales channel.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like Conversion Rate Optimization (CRO), A/B testing strategy, e-commerce UX, or design system management.

• Leadership Potential: Progress into a Senior UX/UI Designer role, taking on more complex projects, mentoring junior designers, or leading specific design initiatives.

• Cross-Functional Mobility: Develop a strong understanding of broader e-commerce operations, potentially leading to roles in Product Management, Digital Strategy, or Marketing with a UX focus.

• Educational Development: Utilize the provided educational allowance and ongoing training opportunities to pursue certifications or advanced studies relevant to UX, UI, or e-commerce strategy.

📝 Enhancement Note: The career path for a UX/UI Designer in an e-commerce setting like KREWE often involves a progression from executing designs to strategically