UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: Kaelo

Location: Johannesburg, Gauteng, South Africa

Job Type: Full-time

Category: User Experience & Interface Design

Date Posted: May 12, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and maintain a cohesive customer experience across all digital touchpoints, including web applications, mobile apps, and automated conversational interfaces (WhatsApp bots, IVR).

• Develop high-fidelity wireframes and interactive prototypes using industry-standard design tools to effectively communicate design concepts and user flows.

• Collaborate closely with Business Analysts, Developers, and Product Teams within an Agile framework to translate complex business requirements into intuitive, user-centric solutions.

• Craft pixel-perfect, accessible user interfaces that align with modern design principles, WCAG accessibility standards, and Kaelo's brand guidelines.

• Contribute to and manage a centralized design system to ensure consistency, efficiency, and scalability across Kaelo's digital product portfolio.

📝 Enhancement Note: While the role is explicitly UX/UI Designer, the emphasis on "unified experience," "WhatsApp bot," "IVR," and "AI workflows" suggests a strong need for a designer with a systemic approach, capable of thinking beyond traditional screen design to encompass conversational and automated user interactions. This role is crucial for ensuring a seamless customer journey across diverse technological platforms within the healthcare solutions sector.

📈 Primary Responsibilities

• Unified Experience Design: Architect and implement a consistent visual and interaction language across all user touchpoints, including web-based applications, mobile (iOS/Android), WhatsApp bots, Chat Bots, and Interactive Voice Response (IVR) systems.

• Prototyping & Wireframing: Create detailed wireframes, user flows, and interactive prototypes using tools like Figma or Sketch to visualize and validate design solutions before development.

• Systemic Thinking & Integration: Analyze and understand the underlying technology stack and backend systems to ensure designs are technically feasible, scalable, and integrate seamlessly with existing infrastructure.

• User Interface (UI) Design: Develop visually appealing, intuitive, and user-friendly interfaces that adhere to best practices, accessibility standards (WCAG), and Kaelo's brand identity.

• Conversation Design: Design logical conversation flows, scripts, and natural language interactions for automated systems (e.g., WhatsApp bots, IVR) to ensure helpful and engaging user experiences.

• User Research & Analysis: Conduct user research, including interviews, surveys, and usability testing, to gather insights. Translate findings into actionable design artifacts such as personas, user journey maps, and empathy maps.

• Agile Collaboration: Actively participate in an Agile development environment, collaborating with cross-functional teams (BAs, Developers, Product Managers) to iterate on designs and ensure design integrity throughout the development lifecycle.

• Design System Management: Contribute to the development, maintenance, and governance of a comprehensive design system, ensuring its adoption and effective use to drive speed and consistency in product development.

📝 Enhancement Note: The primary responsibilities highlight a need for a UX/UI Designer who can operate with a broad, systemic perspective. The inclusion of "WhatsApp bot," "IVR," and "AI workflows" indicates a focus on multi-modal user interaction design, extending beyond visual interfaces. The emphasis on "systemic thinking" and "design system management" points to a need for a designer who can contribute to scalable and consistent user experiences across a complex digital ecosystem.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 4 years of professional experience in UX/UI design, with a demonstrable track record of designing for complex digital products.

Required Skills:

• UX Design Expertise: Proven ability to design user-centered experiences across web, mobile, and conversational platforms (bots, IVR).

• UI Design Mastery: Strong visual design skills with a keen eye for detail, typography, color theory, and layout.

• Prototyping & Wireframing: Proficiency in industry-standard design and prototyping tools such as Figma or Sketch.

• User Research & Testing: Experience conducting usability testing, user interviews, and synthesizing research findings into actionable design improvements.

• Agile Methodology: Familiarity with working within Agile development frameworks and collaborating effectively with development teams.

• Accessibility Standards: Solid understanding of Web Content Accessibility Guidelines (WCAG) and experience implementing accessible design solutions.

• Communication & Presentation: Excellent verbal and written communication skills, with the ability to articulate design rationale and technical concepts clearly to diverse stakeholders, including executive leadership.

Preferred Skills:

• Conversation Design: Experience in designing conversational flows and scripts for chatbots or IVR systems.

• Design System Management: Experience contributing to or managing a design system.

• Systemic Thinking: Ability to understand and design for complex interconnected systems.

• Tools Proficiency: Familiarity with tools for journey mapping and diagramming such as Miro, Lucidchart, or Microsoft Visio.

• Platform Guidelines: Deep understanding of Apple's Human Interface Guidelines and Google's Material Design principles.

• Responsive Web Design: Knowledge of responsive design principles for various screen sizes and devices.

📝 Enhancement Note: The "Portfolio" requirement is emphasized as a critical component, needing to demonstrate complex problem-solving across multiple platforms, not just traditional screens. This suggests that candidates should select portfolio pieces that showcase their ability to integrate diverse user experiences, including conversational interfaces, and highlight their systemic thinking.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Multi-Platform Complexity: Showcase at least one project demonstrating a unified customer journey across multiple touchpoints (e.g., web application, mobile app, and a conversational interface like a WhatsApp bot or IVR).

• Problem-Solving Narrative: Clearly articulate the user problem, business challenge, your design process, and the final solution, emphasizing how your design decisions addressed specific user needs and business objectives.

• Systemic Thinking Examples: Include examples that illustrate your understanding of technical constraints and how you designed scalable solutions that integrate with backend systems or adhere to a design system.

• Usability & Accessibility: Present evidence of user research, usability testing, and how accessibility standards (WCAG) were incorporated into your design solutions.

• Metrics & Impact: Where possible, include data or metrics demonstrating the positive impact of your designs (e.g., increased conversion rates, reduced support queries, improved user satisfaction).

Process Documentation:

• User Journey Mapping: Demonstrate the ability to create comprehensive user journey maps that identify pain points and opportunities for improvement across various interaction channels.

• Wireframing & Prototyping Workflow: Showcase your process for translating concepts into detailed wireframes and interactive prototypes using tools like Figma or Sketch, including iteration based on feedback.

• Design System Contribution: If applicable, illustrate your experience with design systems, including how you contributed to or utilized components, patterns, and guidelines for consistent product development.

• Agile Design Integration: Provide examples of how you integrated design processes within an Agile workflow, including collaboration with development teams and responding to iteration cycles.

📝 Enhancement Note: The portfolio is a critical gateway for this role. Candidates must ensure their portfolios go beyond static UI screens. They need to demonstrate an ability to design for complex, multi-channel experiences and articulate their thought process, particularly concerning systemic thinking and the integration of conversational interfaces.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive medical aid and gap insurance options, reflecting Kaelo's core business.

• Employee Assistance Programmes (EAP) focused on physical and psychosocial wellbeing.

• Opportunities for professional development and continuous learning in UX/UI design and related technologies.

• Potential for Kaelo Money benefits, offering financial solutions to employees.

• Standard South African leave policies and public holidays.

Working Hours:

• Standard full-time hours, typically 40 hours per week, Monday to Friday.

• While the role is on-site, there may be flexibility for occasional remote work or adjusted hours depending on project needs and team agreements, subject to management approval.

📝 Enhancement Note: Salary estimation is based on current market data for UX/UI Designers in Johannesburg with 4+ years of experience, considering the specified industry (healthcare solutions/fintech) and the advanced requirements (multi-platform, conversational design). Benefits are inferred from Kaelo's company description, highlighting their offerings as potential employee perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Solutions & Financial Services (Fintech/Health-tech). Kaelo operates at the intersection of healthcare and finance, providing essential services that aim for social change by ensuring the wellbeing of South Africans. This dual focus requires a blend of empathy, technical understanding, and a commitment to accessibility and affordability.

Company Size: Kaelo is described as providing essential healthcare solutions to corporate and retail clients across South Africa, suggesting a well-established organization with a significant operational footprint, likely falling into the medium to large enterprise category (100+ employees, potentially much larger given its scope).

Founded: Founded with a mission towards lasting social change, Kaelo's establishment is rooted in addressing healthcare needs in South Africa. The exact founding date is not provided, but its mission implies a history of commitment to improving access to healthcare solutions.

Team Structure:

• The UX/UI Designer will likely be part of a product or technology team, reporting to a Head of Design, Product Manager, or Lead UX Designer.

• Collaboration is expected with Business Analysts, Software Developers (front-end and back-end), Product Owners, and potentially marketing or customer service teams.

Methodology:

• Data-Driven Design: Emphasis on user research, usability testing, and analytics to inform design decisions and measure impact.

• User-Centricity: A core philosophy focused on understanding and meeting the needs of diverse user groups across South Africa.

• Agile Development: Iterative design and development cycles to ensure flexibility, responsiveness, and continuous improvement.

• Systemic Approach: Designing for consistency and seamless integration across a complex digital ecosystem.

Company Website: https://www.kaelo.co.za/ (Inferred from typical company naming conventions and the provided domain).

📝 Enhancement Note: The company culture is inferred from Kaelo's mission statement and product offerings, highlighting a blend of social impact, financial services, and healthcare. The operations role will be embedded within a technology or product team, working in an Agile environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX/UI Designer, requiring 4+ years of experience. It implies a significant level of autonomy in design execution and a growing responsibility for contributing to design strategy and system development.

Reporting Structure: The designer will likely report to a senior design or product lead, with dotted-line reporting or close collaboration with product managers and development leads. This structure allows for mentorship while also fostering direct contribution to project goals.

Operations Impact: The UX/UI Designer's work directly impacts customer acquisition, retention, satisfaction, and operational efficiency by ensuring intuitive and accessible digital interactions. Their ability to create a unified experience across diverse platforms (web, mobile, bots) is critical for Kaelo's mission of providing essential healthcare solutions and achieving social change.

Growth Opportunities:

• Specialization: Potential to specialize in areas such as conversational design, design systems, or user research methodology.

• Leadership: Transition into a Senior UX/UI Designer role, leading design initiatives or mentoring junior designers.

• Product Strategy: Contribute more significantly to product strategy and roadmap development based on user insights and design expertise.

• Cross-Functional Expertise: Deepen understanding of fintech and health-tech domains, becoming a subject matter expert in user experience for these sectors.

📝 Enhancement Note: Growth opportunities are inferred based on typical career progression for mid-level UX/UI designers, with a focus on specialization within Kaelo's industry and the company's emphasis on a unified, multi-platform experience.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office-based work environment within Kaelo's facilities in Johannesburg.

Office Location(s): 52 Corlett Drive, Illovo, Johannesburg, 2196, South Africa. This location is in a well-established business district, likely offering good accessibility.

Workspace Context:

• Collaborative Spaces: The office environment likely includes collaborative workspaces, meeting rooms, and individual workstations designed to support team interaction and focused design work.

• Technology Access: Employees will have access to necessary design software (Figma, Sketch), hardware, and communication tools.

• Cross-Functional Interaction: Opportunities to interact directly with BAs, developers, product managers, and other stakeholders, fostering a dynamic and integrated work environment.

Work Schedule: A standard 40-hour work week, Monday to Friday, with the expectation of on-site presence. While specific flexibility is not detailed, a professional environment often allows for some degree of managed flexibility based on project demands and team needs.

📝 Enhancement Note: The "On-site" designation implies a traditional office setup. The specific address suggests a professional business environment, and the company's industry points towards a workplace that values collaboration and technological integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess technical skills, experience, and alignment with role requirements.

• Technical Interview: Discussion focusing on UX/UI design principles, problem-solving approaches, tool proficiency (Figma/Sketch), and experience with multi-platform design.

• Portfolio Presentation: A dedicated session where candidates present 1-2 key projects from their portfolio, detailing their design process, rationale, challenges, and outcomes. This is a critical stage to assess systemic thinking and communication skills.

• Behavioral & Cultural Fit Interview: Assessment of soft skills, collaboration style, resilience, ownership, and alignment with Kaelo's values and mission.

• Final Interview: May involve meeting with senior leadership or key stakeholders to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Highlight Multi-Platform Projects: Prioritize case studies that demonstrate your ability to design unified experiences across web, mobile, and conversational interfaces.

• Articulate the "Why": Clearly explain the user problems you solved, the business objectives you met, and the rationale behind your design decisions. Use the STAR method (Situation, Task, Action, Result) for structured storytelling.

• Showcase Process, Not Just Pixels: Include wireframes, user flows, research findings, and iteration stages to demonstrate your design methodology.

• Quantify Impact: Whenever possible, present data or metrics that show the positive outcomes of your designs (e.g., conversion rates, user satisfaction scores, efficiency gains).

• Tailor to Kaelo: Research Kaelo's products and mission. If possible, subtly tailor your presentation to show how your skills align with their goals in healthcare solutions and social impact.

Challenge Preparation:

• Design Exercise: Be prepared for a practical design exercise, which might involve solving a specific user problem or optimizing an existing user flow within a limited timeframe. Focus on demonstrating your thought process, problem-solving skills, and ability to create a user-centered solution.

• Systemic Thinking Questions: Anticipate questions about how you would ensure consistency across different platforms or how you would approach designing for a complex system.

• Conversation Design Scenarios: If you have conversational design experience, be ready to discuss your approach to designing prompts, responses, and user flows for bots or IVR systems.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should prepare to not only showcase their visual design skills but also their strategic thinking, systemic approach, and ability to articulate complex design decisions and their impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Mastery of Figma or Sketch is essential for wireframing, UI design, and creating interactive prototypes.

• Collaboration & Ideation: Proficiency with tools like Miro, Lucidchart, or Microsoft Visio for user journey mapping, flowcharts, and collaborative brainstorming.

• Design System Management: Familiarity with tools and methodologies for creating and maintaining design systems to ensure consistency and efficiency.

Analytics & Reporting:

CRM & Automation:

• Understanding of how UX/UI design integrates with customer-facing systems such as CRM platforms and automated communication tools (e.g., WhatsApp Business API, IVR systems) is important for designing cohesive user journeys.

📝 Enhancement Note: The core tools specified are Figma or Sketch. Familiarity with collaboration and mapping tools like Miro, Lucidchart, or Visio is also highlighted. The emphasis is on tools that facilitate the creation, communication, and maintenance of user-centric designs across a digital ecosystem.

👥 Team Culture & Values

Operations Values:

• Integrity & Confidentiality: Upholding high ethical standards, especially within the healthcare and financial sectors.

• Proactive & Solutions-Driven: Taking initiative to identify and solve user experience problems rather than waiting for them to be assigned.

• Resilience & Adaptability: Ability to navigate changing project requirements and evolving technologies with a positive attitude.

• Ownership & Accountability: Taking responsibility for design outcomes and striving for excellence.

• Independence & Collaboration: Ability to work autonomously while also contributing effectively to team efforts and cross-functional projects.

• Professionalism: Maintaining a high standard of work, communication, and presentation.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with BAs, developers, and product managers to ensure designs are understood, feasible, and implemented correctly.

• Feedback Culture: Openness to receiving and providing constructive feedback on designs to foster continuous improvement.

• Knowledge Sharing: Willingness to share best practices, design patterns, and insights with the team and contribute to the growth of the design system.

📝 Enhancement Note: The behavioral competencies listed directly translate into the expected team culture and values. A candidate should demonstrate these traits in their interview responses and portfolio presentation.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Diverse Platforms: Ensuring a consistent and intuitive user experience across a wide range of digital touchpoints, from traditional web/mobile to conversational interfaces like bots and IVR.

• Balancing User Needs with Technical Constraints: Translating complex business requirements and backend system limitations into user-friendly designs that are also feasible to implement.

• Maintaining Design System Cohesion: Contributing to and ensuring the effective use of a design system across multiple products and development teams to maintain brand consistency and development speed.

• Communicating Design Rationale: Articulating the "why" behind design decisions effectively to both technical and non-technical stakeholders, including executive leadership.

Learning & Development Opportunities:

• Advanced UX/UI Specialization: Opportunities to deepen expertise in areas like conversational design, accessibility, or user research methodologies.

• Industry Knowledge: Gaining in-depth understanding of the unique user needs and regulatory landscape within the health-tech and fintech sectors.

• Design System Leadership: Potential to take a leading role in the evolution and governance of Kaelo's design system.

• Cross-Functional Skill Development: Enhancing collaboration and communication skills through close work with product management and engineering teams.

📝 Enhancement Note: Challenges are derived from the core responsibilities and the complexity of the role, particularly the multi-platform design aspect. Growth opportunities are aligned with typical career paths for experienced UX/UI designers and Kaelo's industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you designed a unified user experience across multiple platforms (e.g., web, mobile, bot). What were the key challenges, and how did you ensure consistency?" (Focus: Systemic thinking, multi-platform design)

• "How do you approach translating complex business requirements into intuitive user interfaces? Can you walk us through your process for a specific project?" (Focus: Design process, problem-solving)

Company & Culture Questions:

• "Kaelo aims for social change through healthcare solutions. How do you see your UX/UI design skills contributing to this mission?" (Focus: Alignment with company values, impact)

• "Describe a situation where you had to present design decisions to executive leadership. How did you articulate the value and rationale behind your work?" (Focus: Communication, stakeholder management)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, the process you followed, the solutions you implemented, and the results achieved.

• Showcase Your Process: Include wireframes, user flows, personas, research findings, and iteration cycles. Don't just show final screens; demonstrate your thinking.

• Emphasize Systemic Thinking: If you have multi-platform projects, explicitly highlight how you ensured consistency and a unified experience. Discuss any design system contributions.

• Quantify Impact: Use metrics (e.g., improved conversion rates, reduced error rates, higher user satisfaction) to demonstrate the effectiveness of your designs.

• Be Prepared for Questions: Anticipate questions about your design choices, alternative solutions, and how you handled feedback or challenges.

📝 Enhancement Note: Interview questions are crafted to probe for the specific skills and mindset required for this role, emphasizing systemic thinking, multi-platform design, conversational interfaces, and the ability to articulate design value.

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📌 Application Steps

To apply for this UX/UI Designer position:

• Submit Your Application: Navigate to the Kaelo careers page or the provided job link and submit your CV and portfolio through the designated application portal.

• Portfolio Optimization: Ensure your portfolio prominently features projects demonstrating multi-platform design (web, mobile, bots) and clearly articulates your design process and impact. Tailor your selection to highlight systemic thinking and user-centric problem-solving relevant to Kaelo's industry.

• Resume Alignment: Update your resume to clearly highlight your years of experience, proficiency in Figma/Sketch, experience with user research, accessibility standards (WCAG), and any relevant fintech or health-tech background. Use keywords from the job description.

• Interview Preparation: Practice articulating your design rationale, especially for portfolio presentations. Prepare to discuss your approach to conversational design and systemic thinking. Research Kaelo's products and mission to align your responses with their goals.

• Company Research: Familiarize yourself with Kaelo's services, target audience, and their mission towards social change. Understand their digital presence and consider how your design expertise can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.