UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: Happy Koala LLC

Location: Belgrade, Serbia

Job Type: FULL_TIME

Category: E-commerce Design / Digital Design

Date Posted: 2026-09-09

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is specifically focused on enhancing the Direct-to-Consumer (DTC) e-commerce storefront, concentrating on UI design with a strong UX foundation to drive conversions and improve customer engagement.

• The designer will be instrumental in creating visually appealing and intuitive user interfaces for product pages, campaign creatives, and website redesigns, directly impacting the customer journey and business outcomes.

• A key aspect of this position involves transforming briefs and rough concepts into high-quality digital designs that balance aesthetic appeal with functional effectiveness and conversion optimization.

• The role requires a candidate with proven experience in B2C/e-commerce or DTC design, particularly within the health, wellness, or supplements sector, to ensure designs resonate with the target audience and business objectives.

📝 Enhancement Note: While the job title is UX/UI Designer, the description heavily emphasizes UI craft and conversion-focused design for an e-commerce platform. The "UX experience" mentioned suggests a need for understanding user flows and conversion principles rather than deep, end-to-end UX research. The role is embedded within the e-commerce team, indicating a direct impact on sales and customer acquisition strategies.

📈 Primary Responsibilities

• Design and iteratively improve product pages, focusing on visual appeal, clarity of information, effective Call-to-Actions (CTAs), and trust elements to maximize conversion rates.

• Develop engaging and persuasive campaign creatives that clearly communicate brand messaging and drive user action, aligning with marketing objectives.

• Execute website redesigns and improvements by identifying opportunities to enhance user experience, increase engagement metrics, and boost overall conversion rates.

• Translate project briefs, abstract ideas, and campaign concepts into polished, high-fidelity designs that adhere to brand guidelines and business goals.

• Apply UX principles to strategically place key information, CTAs, trust signals, and benefit highlights to guide user decision-making and facilitate seamless navigation.

• Proactively consider the end-to-end user journey during the design process, ensuring a natural, friction-free flow from initial interaction to purchase.

• Maintain and evolve visual design consistency across the website, campaign assets, and various digital touchpoints to reinforce brand identity.

• Demonstrate agility in adapting and refining designs based on performance data, A/B testing results, stakeholder feedback, and evolving business priorities.

• Ensure all designs are fully responsive and optimized for optimal viewing and interaction across both desktop and mobile devices.

📝 Enhancement Note: The responsibilities clearly indicate a focus on conversion rate optimization (CRO) and e-commerce performance. Responsibilities like "improving the user experience, engagement, and conversion" and "how design can influence user behavior and decision-making" highlight the business-critical nature of this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Digital Design, Human-Computer Interaction, or a related field is beneficial. Emphasis will be placed on a strong portfolio showcasing relevant design work.

Experience: Minimum of 2 years of dedicated UX/UI design experience, with a mandatory focus on e-commerce or Direct-to-Consumer (DTC) brands. Experience in the health, wellness, or supplements industry is highly advantageous.

Required Skills:

• Proven track record in UX/UI design for e-commerce or DTC brands, with a strong portfolio as primary evidence.

• Exceptional UI design skills, characterized by meticulous attention to detail and a high standard for visual aesthetics and quality.

• Solid understanding of core UX principles, including user flow, information architecture, and usability best practices.

• Proficiency in conversion optimization techniques and an understanding of how design directly influences user behavior and conversion rates.

• Experience in designing responsive websites that provide a seamless experience across desktop, tablet, and mobile devices.

• Advanced proficiency in Figma for design, prototyping, and collaboration.

• Ability to translate concepts and rough briefs into polished, well-executed, and business-impactful designs. Preferred Skills:

• Experience within the health, wellness, or supplement industry, demonstrating an understanding of consumer motivations and product positioning in these sectors.

• Familiarity with A/B testing methodologies and using data analytics to inform design decisions.

• Basic understanding of front-end development principles (HTML, CSS) to ensure design feasibility.

• Experience with animation and micro-interactions to enhance user engagement.

• Knowledge of user journey mapping and creating detailed customer personas.

📝 Enhancement Note: The requirement for "minimum 2+ years designing for e-commerce or DTC brands" is stated as a "must-have," indicating that candidates without this specific experience will likely not be considered. The preference for health/wellness/supplements experience suggests the company values domain-specific knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 2 years of UX/UI design work specifically for e-commerce or DTC platforms.

• Demonstrations of how designs have directly contributed to improved user experience, increased engagement, and conversion rate optimization (CRO).

• Case studies detailing the design process from brief to final execution, highlighting problem identification, user research (even if informal), design rationale, and final outcomes.

• Examples of responsive design implementation across various devices (desktop, mobile).

• Visual examples of campaign creatives designed to drive specific user actions or sales. Process Documentation:

• Portfolio pieces should clearly articulate the design process, including:

  • Initial brief interpretation and understanding of business objectives.

  • Design strategy and rationale for key decisions.

  • User journey mapping or flow diagrams where applicable.

  • Wireframing and prototyping stages.

  • Final UI design execution and attention to detail.

  • Consideration of conversion elements and user behavior influence.

📝 Enhancement Note: The portfolio is critical for this role. It needs to explicitly demonstrate experience in e-commerce/DTC and showcase the impact of design on conversion metrics. Candidates should be prepared to walk through their design process and explain the strategic thinking behind their work.

💵 Compensation & Benefits

Salary Range: Given the location (Belgrade, Serbia), experience level (Mid-Level, 2-5 years), and fully remote contractor status, a competitive salary range would be estimated between €25,000 - €45,000 annually, or its equivalent in Serbian Dinar (RSD). This estimate is based on industry benchmarks for mid-level UX/UI designers in Eastern Europe, adjusted for a remote contractor role and the specific demands of e-commerce design.

Benefits:

• Strong Salary Package: Competitive compensation reflecting skills and hard work.

• Paid Holidays: Allowance for paid time off.

• Work from Anywhere: Fully remote flexibility, allowing work from any location.

• Vibrant Global Team: Opportunity to collaborate with a diverse and friendly international team.

• Flexible Working Hours: Ability to manage one's own schedule, accommodating different productivity peaks.

• Growth Opportunities: Access to free books, courses, and resources for skill development.

• Dynamic Work Environment: Exposure to new challenges and excitement in a fast-paced setting.

• Mission-Driven Work: Contributing to a company focused on improving client health and well-being.

Working Hours: Full-time role (estimated 40 hours per week). While flexible, candidates must be available during EU hours (GMT) to facilitate collaboration with the international team.

📝 Enhancement Note: The salary range is an estimate based on regional data for remote mid-level UX/UI designers. The actual compensation will be determined by Happy Koala LLC and may vary based on individual experience, negotiation, and specific project scope. The benefits listed are standard for remote contractor roles, with specific emphasis on learning and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food Technology, Health & Wellness, E-commerce. Happy Koala LLC operates in the rapidly expanding natural food tech sector, specializing in gut health foods, digestive aids, and microbiome supplements. This industry requires a keen understanding of consumer health trends and a commitment to product efficacy and transparency.

Company Size: The company is described as "rapidly expanding" with a presence in the US, Australia, and Europe. This suggests a growing organization, likely with a dynamic and evolving structure, offering opportunities for individuals to make a significant impact.

Founded: Founded with a mission to empower clients towards lasting health transformations. The company's focus on gut health and microbiome supplements indicates a science-backed approach to wellness.

Team Structure:

• The role is embedded within the e-commerce team, implying close collaboration with marketing, sales, and potentially product management functions.

• The team is described as "vibrant, diverse," and "international," suggesting a global, cross-cultural working environment.

• As a fully remote contractor, the individual will be part of a distributed team, requiring strong self-management and communication skills. Methodology:

• The company emphasizes creating, manufacturing, and promoting health-focused products.

• Design work is geared towards conversion optimization and enhancing customer experience on their DTC storefront.

• A data-driven approach is implied, with the need to adapt designs based on feedback and business priorities, likely involving A/B testing and performance analysis.

Company Website: https://store.happymammoth.com/

📝 Enhancement Note: The company's focus on health and wellness, combined with its e-commerce model, means that design decisions must balance scientific integrity, consumer appeal, and direct sales performance. The "rapidly expanding" nature suggests a fast-paced environment where adaptability and proactivity are valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX/UI Designer, specifically focused on e-commerce and DTC platforms. The scope involves direct contribution to website design, campaign creatives, and conversion optimization, rather than broader product lifecycle UX.

Reporting Structure: The designer will likely report to an e-commerce manager or a lead designer within the e-commerce team. Collaboration will be key with marketing specialists, copywriters, and potentially product managers.

Operations Impact: The designer's work directly influences customer acquisition, conversion rates, average order value, and overall customer satisfaction on the company's primary sales channel. Their designs are critical for translating marketing efforts into tangible sales and revenue.

Growth Opportunities:

• Skill Specialization: Deepen expertise in e-commerce UX/UI, conversion rate optimization (CRO), and potentially A/B testing design.

• Industry Expertise: Gain specialized knowledge in designing for the health, wellness, and supplement industry.

• Cross-functional Exposure: Work closely with marketing and sales teams, understanding broader GTM strategies.

• Leadership Potential: With proven success, opportunities may arise for leading design initiatives on specific campaigns or website sections, or potentially mentoring junior designers if the team grows.

• Learning Resources: Access to provided books and courses directly supports continuous skill enhancement and career progression.

📝 Enhancement Note: While not a traditional "Revenue Operations" role, this UX/UI position is deeply intertwined with revenue generation through its direct impact on e-commerce performance. Career growth will likely involve deepening specialization in CRO and e-commerce design rather than moving into broader operations management.

🌐 Work Environment

Office Type: Fully Remote. This role is contractor-based and does not require physical presence in an office.

Office Location(s): While the company has a presence in the US, Australia, and Europe, and the role is based in Belgrade, Serbia, the work is entirely remote. This means the "workspace" is wherever the contractor chooses to work.

Workspace Context:

• Flexibility: Complete freedom to choose a work location, whether it's a home office, co-working space, or café.

• Tools & Technology: Access to digital collaboration tools and design software (Figma is mandatory).

• Team Interaction: Collaboration will primarily occur through digital channels (e.g., Slack, email, video conferencing), requiring proactive communication and engagement.

Work Schedule: Flexible working hours are offered, allowing individuals to manage their schedules. However, availability during EU hours (GMT) is a requirement for effective team collaboration and timely feedback.

📝 Enhancement Note: The "work from anywhere" benefit is a significant perk, but the requirement for EU hours availability is crucial for team integration and project management. Candidates should assess their ability to work effectively in a distributed team and adhere to specific time zone requirements.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with e-commerce/DTC requirements.

• Technical Interview: Likely a session with a hiring manager or lead designer to discuss design process, problem-solving approaches, and technical proficiency (especially with Figma). May include a portfolio walkthrough.

• Design Challenge: A practical exercise to assess design skills, creative thinking, and ability to meet specific e-commerce design objectives (e.g., designing a product page or optimizing a CTA). This will be evaluated on visual appeal, UX flow, and conversion potential.

• Cultural Fit Interview: Discussion to assess alignment with the company's dynamic, international, and mission-driven culture. May involve questions about teamwork, adaptability, and communication style.

Portfolio Review Tips:

• Highlight E-commerce/DTC: Ensure your portfolio prominently features projects specifically for e-commerce or DTC brands. Quantify impact where possible (e.g., "increased conversion by X%").

• Showcase Process: For each project, clearly explain your role, the problem you addressed, your design process (wireframes, user flows, iterations), and the final solution.

• Figma Proficiency: Be ready to discuss your Figma workflow, including prototyping, component usage, and collaboration features.

• Conversion Focus: Emphasize how your designs were intended to drive conversions, improve user experience for shoppers, and align with business goals.

• Visual Polish: Ensure your portfolio itself is well-designed, visually appealing, and easy to navigate, reflecting your own UI/UX skills.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge brief, identifying key objectives, target audience, and constraints.

• Focus on Conversion: Prioritize elements that drive conversions (clear CTAs, compelling product information, trust signals, easy checkout flow).

• Mobile-First Approach: Assume mobile optimization is critical, even if designing for desktop.

• Articulate Rationale: Be prepared to explain why you made specific design decisions, linking them back to UX principles and conversion goals.

📝 Enhancement Note: The emphasis on e-commerce/DTC and conversion optimization means candidates should tailor their portfolio and interview responses to showcase these specific skills. The design challenge will likely be a key differentiator.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory and central to the design workflow for UI design, prototyping, and collaboration. Proficiency is non-negotiable.

• Design Software: While Figma is primary, familiarity with other design tools like Adobe Creative Suite (Photoshop, Illustrator) may be beneficial for asset creation.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with platforms like Google Analytics or similar for understanding user behavior and identifying areas for design improvement is a plus.

• A/B Testing Platforms: Understanding how designs are tested and validated (e.g., Optimizely, VWO) can inform design decisions.

CRM & Automation:

• E-commerce Platforms: Exposure to platforms like Shopify, WooCommerce, or custom-built e-commerce solutions is advantageous.

• Marketing Automation Tools: Basic understanding of how campaign creatives integrate with email marketing or ad platforms can be helpful.

📝 Enhancement Note: Figma is the cornerstone of this role's toolset. While other tools are beneficial for context, deep proficiency in Figma is the primary technical requirement.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: Designs should prioritize the user experience, aiming to make shopping intuitive and enjoyable.

• Data-Driven Decisions: Embracing feedback and performance data to refine designs and achieve optimal business results.

• Efficiency & Agility: Ability to produce high-quality designs quickly and adapt to changing priorities in a fast-paced environment.

• Collaboration: Working effectively with a global, remote team, contributing to a positive and productive team dynamic.

• Impact-Oriented: Focus on delivering designs that have a measurable impact on business goals, particularly sales and conversions.

Collaboration Style:

• Remote First: Primarily digital communication and collaboration through platforms like Slack, email, and video conferencing.

• Cross-Functional: Working closely with marketing, e-commerce, and potentially product teams to align design with business objectives.

• Feedback Loop: Openness to receiving and providing constructive feedback to improve designs and processes.

• Proactive Communication: Initiative in sharing progress, seeking clarification, and contributing ideas within the team.

📝 Enhancement Note: The company's mission to improve client health, combined with its e-commerce model, suggests a culture that values both purpose and performance. Candidates should demonstrate an ability to thrive in a remote, international, and results-oriented environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing UI and UX: Effectively integrating strong visual aesthetics with intuitive user flows and conversion goals, especially under tight deadlines.

• Remote Collaboration: Maintaining seamless communication and productivity within a distributed, international team.

• Rapid Iteration: Adapting quickly to feedback and business shifts, requiring a flexible and agile design approach.

• E-commerce Specifics: Mastering the nuances of conversion-focused design for a specific product niche (health/wellness supplements).

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen understanding and application of conversion rate optimization strategies through practical experience.

• E-commerce Design Best Practices: Continuously learn and apply evolving best practices in DTC and e-commerce user interface and user experience design.

• Industry Trends: Stay abreast of design trends within the health, wellness, and e-commerce sectors.

• Figma Mastery: Enhance skills with advanced Figma features and workflows.

• Mentorship: Potential to learn from experienced team members and contribute to a knowledge-sharing environment.

📝 Enhancement Note: The challenges presented are inherent to fast-paced e-commerce environments and remote work. The growth opportunities are directly tied to mastering the specific requirements of this role and the company's industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting product page for an e-commerce website. What key elements would you prioritize?" (Focus on CTAs, product info, trust signals, layout).

• "How do you balance strong visual aesthetics with user experience and business objectives in your designs?" (Highlight your approach to integrating these elements).

• "Walk me through a time you redesigned a part of a website to improve user experience or conversion. What was the problem, your solution, and the outcome?" (Prepare a case study from your portfolio).

• "How do you ensure your designs are responsive and provide a consistent experience across different devices?" (Discuss your methodology for mobile-first or responsive design). Company & Culture Questions:

• "Why are you interested in designing for the health and wellness/supplement industry specifically?" (Connect your interest to the company's mission and product type).

• "How do you prefer to collaborate with remote teams and stakeholders?" (Emphasize proactivity, clear communication, and use of digital tools).

• "Describe a time you received critical feedback on a design. How did you handle it, and what was the result?" (Showcase adaptability and a constructive approach to feedback).

• "What are your thoughts on flexible working hours and the importance of being available during EU hours?" (Confirm your understanding and ability to meet this requirement). Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story: the challenge, your role, the process, the solution, and the impact (quantify if possible).

• Focus on Impact: Clearly articulate how your design decisions contributed to business goals like increased conversion, engagement, or improved user satisfaction.

• Figma Demonstration: Be prepared to share your Figma files, demonstrating your workflow, prototyping skills, and understanding of design systems or components.

• Conciseness: Present your strongest and most relevant e-commerce/DTC projects. Aim for clarity and impact over quantity.

📝 Enhancement Note: Interviewers will be looking for a candidate who not only has strong design skills but also understands the business context of e-commerce and can translate that understanding into effective, conversion-driving designs.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided application link.

• Tailor your CV: Highlight your experience in e-commerce/DTC design and specific skills like Figma, responsive design, and conversion optimization. Use keywords from the job description.

• Curate your Portfolio: Ensure your portfolio prominently features 2+ years of relevant e-commerce/DTC projects. Prepare to walk through 2-3 key projects, detailing your process and impact.

• Prepare for Design Challenges: Familiarize yourself with common e-commerce design problems and practice articulating your design rationale, focusing on conversion.

• Research Happy Koala LLC: Understand their mission, products, and current website to better tailor your application and prepare for interview discussions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---