UX/UI Designer – Assets Marketing H/F

📍 Job Overview

Job Title: UX/UI Designer – Assets Marketing H/F

Company: CA Business Digital

Location: Aix-en-Provence, Provence-Alpes-Côte d'Azur, France

Job Type: Full-time

Category: Marketing Operations / Digital Design

Date Posted: 2026-06-03

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and produce high-performance marketing assets, including landing pages, emails, and digital notifications, with a strong emphasis on conversion optimization and user experience (UX).

• Ensure visual and editorial consistency across all digital marketing collateral, adhering to group brand guidelines, design systems, and regulatory requirements.

• Drive continuous improvement of digital templates and guidelines through data analysis, A/B testing, and user feedback integration.

• Foster cross-functional collaboration with SEO/GEO, acquisition, tracking, development, and webmastering teams to enhance the effectiveness of digital marketing initiatives.

📝 Enhancement Note: While the title is "UX/UI Designer," the responsibilities and keywords strongly indicate a focus on marketing asset creation within a digital marketing operations context. The role requires a blend of design skills and a data-driven approach to conversion, positioning it within the broader GTM operations umbrella.

📈 Primary Responsibilities

• Digital Asset Creation & Optimization: Conceptualize, design, and develop marketing assets such as landing pages, email campaigns, SMS messages, and push notifications, leveraging data-driven insights and conversion-focused principles.

• Brand & Design System Governance: Maintain strict adherence to group brand identity, design systems, and established style guides while ensuring all digital assets meet business, technical, and regulatory compliance standards.

• Performance Analysis & Iteration: Proactively analyze the performance of digital assets using A/B testing results, user feedback, and analytics data to identify areas for improvement and propose actionable enhancements to existing templates and workflows.

• Cross-Functional Team Synergy: Collaborate closely with internal teams including SEO/GEO specialists, acquisition marketers, tracking analysts, developers, and webmasters to align asset creation with broader digital marketing strategies and optimize overall campaign effectiveness.

• User-Centric Design Implementation: Champion user experience (UX) best practices throughout the design process, ensuring intuitive navigation, clear calls-to-action, and engaging content that resonates with target audiences.

📝 Enhancement Note: The responsibilities highlight a practical, output-oriented role focused on creating tangible marketing assets, rather than pure UX research. The emphasis on "performance," "conversion," and "data-driven" points to a strong connection with GTM operations and marketing analytics.

🎓 Skills & Qualifications

Education: Bachelor's degree (BAC+3 minimum) in Digital Design, UX/UI, Communication Design, or a related field.

Experience: Approximately 5 years of professional experience in creating digital marketing assets.

Required Skills:

• UX/UI Design Principles: Deep understanding and practical application of user experience and user interface design methodologies.

• Conversion Rate Optimization (CRO): Proven ability to design assets that drive desired user actions and improve conversion rates.

• Design Software Proficiency: Mastery of industry-standard design tools such as Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Data-Driven Approach: Ability to interpret performance data, A/B test results, and user analytics to inform design decisions.

• Digital Asset Production: Experience in designing a variety of digital marketing collateral including landing pages, email templates, SMS, and notifications.

• Brand & Design System Adherence: Skill in working within established brand guidelines and design systems to ensure visual consistency.

• Collaborative Communication: Excellent interpersonal skills with the ability to effectively defend design recommendations and collaborate with diverse teams.

• Agile Environment Acumen: Comfort and effectiveness working within agile development and marketing frameworks.

Preferred Skills:

• Familiarity with SEO/GEO principles and how design impacts search visibility.

• Experience with A/B testing platforms and interpreting test outcomes.

• Knowledge of web accessibility standards (WCAG).

• Understanding of web development constraints and best practices.

📝 Enhancement Note: The "approximately 5 years of experience" suggests a mid-level to senior role, requiring a solid track record. The emphasis on data, conversion, and collaboration aligns with the needs of a GTM operations team that relies on effective marketing collateral for campaign success.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Conversion-Focused Designs: Showcase a minimum of 3-5 case studies featuring digital marketing assets (landing pages, emails) where design directly contributed to measurable improvements in conversion rates, lead generation, or user engagement.

• Data-Driven Design Examples: Include projects that illustrate how user data, A/B test results, or performance analytics were used to inform and iterate on design decisions.

• Cross-Functional Project Integration: Provide examples of assets designed in collaboration with other teams (e.g., acquisition, SEO), highlighting your role and contribution to the collective outcome.

• Design System Compliance: Present work that clearly adheres to established brand guidelines or design systems, demonstrating an understanding of consistency and governance.

Process Documentation:

• Workflow Design for Asset Creation: Outline a typical workflow for designing a marketing asset from brief to final delivery, including steps for ideation, design, review, and handoff to development.

• Optimization & Iteration Process: Detail your approach to analyzing asset performance, conducting A/B tests, and implementing design improvements based on findings.

• Collaboration & Handoff Procedures: Describe how you collaborate with stakeholders (marketing managers, developers, SEO specialists) and ensure smooth handoffs of design assets, including specifications and assets.

📝 Enhancement Note: For a role focused on asset creation and performance, a portfolio demonstrating tangible results and a clear design process is crucial. The emphasis should be on how design translates to business outcomes, a key metric in GTM operations.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UX/UI Designer with 5 years of experience in the Aix-en-Provence region of France, the estimated annual gross salary range is €40,000 - €55,000. This estimate considers the cost of living in the region, the specific responsibilities outlined, and the hybrid work arrangement.

Benefits:

• Comprehensive Health Insurance: Coverage for medical, dental, and vision care.

• Retirement Savings Plan: Contribution options to a pension scheme.

• Paid Time Off: Generous annual leave, public holidays, and potential for additional RTT (Réduction du Temps de Travail) days.

• Professional Development Budget: Allocation for training, certifications, conferences, and workshops relevant to UX/UI design and digital marketing.

• Hybrid Work Flexibility: Combination of on-site and remote work to promote work-life balance.

• Employee Assistance Program (EAP): Support services for personal and professional well-being.

• Access to Group Benefits: Potential for additional benefits through the Crédit Agricole Group network.

Working Hours: Standard full-time hours, likely around 35-40 hours per week, with flexibility offered through the hybrid work model. The specific schedule will be agreed upon with the hiring manager, balancing team needs with individual work preferences.

📝 Enhancement Note: The salary estimate is based on a combination of general French salary data for similar roles and specific regional cost of living in Aix-en-Provence. Benefits are standard for French full-time employment with potential for additional corporate perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Banking & Financial Services (Digital Transformation)

Company Size: CA Business Digital supports 39 regional banks, suggesting a large, complex organization with a significant digital footprint. The direct team size is not specified but is likely part of a larger digital marketing or IT department.

Founded: Crédit Agricole was founded in 1894, with Crédit Agricole Business Digital being a more recent entity focused on digital innovation and e-business development for the group.

Team Structure:

• The UX/UI Designer will be part of the Digital Marketing Directorate, specifically within the "Marketing Assets Creation" unit.

• This unit likely collaborates closely with other digital marketing functions (SEO/GEO, Acquisition, Tracking) and technical teams (Development, Webmastering).

Methodology:

• Agile Environment: The company emphasizes an agile working environment, indicating a preference for iterative development, flexibility, and continuous feedback loops.

• Data-Driven Decision Making: A strong emphasis is placed on using data, performance metrics, and A/B testing to guide all aspects of digital asset creation and optimization.

• User-Centricity: The core focus is on creating effective user experiences that drive business objectives.

Company Website: https://cabusinessdigital.teamtailor.com

📝 Enhancement Note: CA Business Digital operates within a large, established financial institution, implying a need for adherence to strict compliance and brand standards while fostering innovation. The "agile" and "data-driven" aspects are key to understanding the operational methodology.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior level Designer, requiring approximately 5 years of experience. It's a specialist role focused on creating effective marketing assets that directly contribute to GTM objectives.

Reporting Structure: The designer will report to the Head of Marketing Assets Creation within the Digital Marketing Directorate. This structure suggests a focus on tangible output and campaign support.

Operations Impact: The designer's work directly impacts the effectiveness of digital marketing campaigns by creating assets that are optimized for conversion, user engagement, and brand consistency. This role is critical in translating marketing strategies into actionable digital touchpoints, directly influencing lead generation, customer acquisition, and brand perception.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of digital asset design, such as email marketing optimization, landing page conversion strategies, or mobile UX for financial services.

• Leadership: Transition into a Lead UX/UI Designer role, managing a team of designers, or a Product Design Lead position overseeing broader digital product development.

• Cross-Functional Transition: Move into roles within Marketing Operations, Campaign Management, or Digital Strategy, leveraging design expertise to inform broader GTM initiatives.

• Continuous Learning: Opportunities to stay current with design trends, tools, and marketing technologies through training, conferences, and internal knowledge sharing.

📝 Enhancement Note: Growth paths in this role can move towards greater design specialization, team leadership, or broader marketing operations and strategy roles, leveraging the foundational understanding of conversion-driven design.

🌐 Work Environment

Office Type: The role is described as Hybrid, indicating a mix of on-site work at the Aix-en-Provence office and remote work. This suggests a modern workspace designed for collaboration and focused work.

Office Location(s): Aix-en-Provence, France (Provence-Alpes-Côte d'Azur region). The company also has an office in Paris, indicating a national presence.

Workspace Context:

• Collaborative Spaces: The office likely features open-plan areas, meeting rooms, and potentially quiet zones to support both team interaction and individual focus required for design work.

• Technology Access: Employees will have access to necessary design software, hardware, and IT support to perform their roles effectively.

• Team Interaction: The hybrid model allows for regular face-to-face interaction with the marketing and design teams, fostering a strong sense of camaraderie and facilitating efficient collaboration on asset design and campaign planning.

Work Schedule: Standard full-time hours (likely 35-40 hours/week) with flexibility offered through the hybrid arrangement. This allows for structured design sprints and collaborative sessions while accommodating personal needs.

📝 Enhancement Note: The hybrid nature of the role is a key aspect, suggesting a balance between in-person collaboration essential for design reviews and remote flexibility for focused work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess basic qualifications and design relevance.

• Portfolio Presentation & Technical Interview: A session where you present key projects from your portfolio, demonstrating your design process, problem-solving skills, and ability to articulate data-driven decisions and conversion strategies. Expect questions on Figma, Adobe Suite, UX/UI principles, and CRO.

• Cross-Functional Interview: An interview with members of other teams you'll collaborate with (e.g., acquisition, development) to assess your communication, collaboration style, and understanding of their needs.

• Hiring Manager Interview: A discussion focused on your fit with the team culture, career aspirations, and how your skills align with the company's strategic objectives for digital marketing assets.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest projects that best showcase your skills in designing high-converting marketing assets (landing pages, emails).

• Tell a Story: For each project, clearly articulate the problem, your approach, the design solutions, the tools used, and most importantly, the measurable results (conversion rates, engagement increases, ROI).

• Highlight Data & CRO: Emphasize how you used data, A/B testing, or user feedback to inform your design decisions and improve performance.

• Showcase Collaboration: If possible, include a project where you collaborated effectively with other teams, detailing your contribution and their role.

• Demonstrate Brand Adherence: Include examples that show your ability to work within design systems and brand guidelines.

Challenge Preparation:

• Design Exercise: Be prepared for a practical design challenge, likely involving creating a concept for a marketing asset (e.g., a landing page for a specific campaign) or optimizing an existing one, based on provided objectives and constraints.

• Problem-Solving Scenarios: Practice articulating how you would approach common design challenges, such as improving low conversion rates on a page or designing for multiple device types.

• Presentation Skills: Rehearse presenting your portfolio and any design challenge solutions clearly, concisely, and persuasively, focusing on business impact and user experience.

📝 Enhancement Note: The interview process heavily emphasizes portfolio review and practical application, reflecting the hands-on nature of the role. Candidates should be ready to defend their design choices with data and demonstrate their understanding of marketing objectives.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative design, prototyping, and component management. Proficiency is a core requirement.

• Adobe Creative Suite: Including Photoshop (image editing, mockups), Illustrator (vector graphics, icons), and potentially InDesign (layout for specific collateral).

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): Understanding how to interpret data from these platforms to inform design decisions is crucial.

• A/B Testing Platforms (e.g., Google Optimize, Optimizely): Familiarity with setting up, running, and analyzing A/B tests for design optimization.

CRM & Automation:

• Email Marketing Platforms (e.g., Salesforce Marketing Cloud, Mailchimp): Understanding the design constraints and capabilities of these platforms for email asset creation.

• Content Management Systems (CMS): Familiarity with CMS platforms (e.g., WordPress, Drupal) for landing page development and content updates.

Collaboration & Project Management:

• Project Management Tools (e.g., Asana, Jira, Trello): For managing design tasks, workflows, and collaborating with development teams.

• Communication Tools (e.g., Slack, Microsoft Teams): For daily team communication and cross-functional interaction.

📝 Enhancement Note: Proficiency in Figma and Adobe Suite is non-negotiable. The role also requires an understanding of how design integrates with analytics, A/B testing, and marketing automation platforms to achieve GTM goals.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong focus on designing assets that deliver measurable results and contribute directly to business objectives (conversion, engagement).

• Data-Driven: Decisions are guided by analytics, A/B test results, and user behavior, rather than solely on aesthetic preference.

• Collaborative Spirit: A willingness to work closely with diverse teams, share insights, and contribute to collective success.

• User-Centricity: A commitment to understanding and designing for the end-user's needs and experience.

• Agile & Iterative: Embracing flexibility, continuous improvement, and adapting to changing requirements and feedback.

Collaboration Style:

• Cross-functional Integration: The role demands active collaboration with marketing, SEO, acquisition, and technical teams to ensure assets are effective across the entire digital ecosystem.

• Feedback & Iteration: An open culture for providing and receiving constructive feedback on designs to drive continuous improvement.

• Knowledge Sharing: Encouraging the sharing of best practices, design trends, and performance insights across teams.

📝 Enhancement Note: The culture values tangible results, data-informed decisions, and collaborative problem-solving, all critical components of successful GTM operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: Designing visually appealing assets that also meet strict brand guidelines, technical limitations, and regulatory requirements.

• Data Interpretation for Design: Translating complex performance data and A/B test results into actionable design improvements.

• Cross-Team Alignment: Ensuring design outputs effectively meet the diverse needs and expectations of various marketing and technical departments.

• Keeping Pace with Digital Trends: Continuously evolving design skills and approaches to match the rapidly changing digital marketing landscape.

Learning & Development Opportunities:

• Advanced UX/UI Training: Access to courses and workshops on the latest UX/UI techniques, tools, and methodologies.

• CRO & Digital Marketing Certifications: Opportunities to gain certifications in conversion rate optimization, digital marketing analytics, or specific marketing platforms.

• Industry Conferences: Attendance at relevant design and marketing conferences to network, learn about emerging trends, and gain new perspectives.

• Internal Mentorship: Opportunities to learn from senior designers, marketing strategists, and operations specialists within the Crédit Agricole Business Digital ecosystem.

📝 Enhancement Note: The challenges presented are common in GTM operations roles, requiring adaptability and continuous learning. The growth opportunities are geared towards enhancing both design expertise and strategic marketing understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a marketing asset that significantly improved conversion rates. What was your process, what data did you use, and what were the results?" (Focus on data, CRO, and impact)

• "How do you approach balancing brand guidelines and design system requirements with creative design for a specific campaign objective?" (Focus on adherence and strategic creativity)

Company & Culture Questions:

• "What interests you about CA Business Digital and the Crédit Agricole Group's digital transformation efforts?" (Show research and alignment)

• "How do you integrate feedback from non-designers (e.g., marketing managers, developers) into your design process?" (Focus on collaboration and communication)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, the design process, the tools used, key decisions made, and quantifiable results.

• Quantify Impact: Use specific metrics (e.g., "increased conversion rate by 15%", "reduced bounce rate by 10%") to demonstrate the effectiveness of your designs.

• Highlight Data & CRO: Explicitly explain how data informed your design choices and how your design contributed to conversion optimization goals.

• Be Ready for Technical Questions: Be prepared to discuss your proficiency with Figma, Adobe Suite, and your understanding of UX/UI principles and CRO methodologies.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating the impact of design through data and conversion metrics, showcasing an understanding of GTM objectives and a collaborative, data-driven approach.

📌 Application Steps

To apply for this UX/UI Designer – Assets Marketing position:

• Submit your application directly through the provided link on the CA Business Digital Teamtailor platform.

• Portfolio Customization: Tailor your portfolio to highlight 3-5 projects specifically demonstrating your ability to design high-converting digital marketing assets (landing pages, emails) and showcase your data-driven design process.

• Resume Optimization: Ensure your resume clearly articulates your experience with Figma, Adobe Suite, UX/UI principles, and conversion rate optimization, using keywords from the job description. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio projects, focusing on storytelling, data-driven insights, and the business impact of your designs. Prepare to discuss your collaborative approach and understanding of agile environments.

• Company Research: Familiarize yourself with Crédit Agricole Business Digital, its role within the larger group, and its commitment to digital transformation. Understand their brand guidelines and design system principles.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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