UX Writer - Pleno

📍 Job Overview

Job Title: UX Writer - Pleno

Company: EY

Location: Multiple Locations across Brazil (Belo Horizonte, Campinas, Curitiba, Fortaleza, Goiânia, Macaé, Porto Alegre, Ribeirão Preto, Recife, Rio de Janeiro, Salvador, São Paulo, Vitória, Blumenau)

Job Type: Full-time

Category: Design & User Experience Operations

Date Posted: August 28, 2026

Experience Level: Junior to Mid-Level (Pleno)

Remote Status: On-site

🚀 Role Summary

• This role is crucial for enhancing user experience through strategic content creation and research within EY's Financial Services (FSO) division.

• It involves a blend of UX Design, UX Writing, and Digital Marketing expertise to support client-facing digital products and AI-driven solutions like chatbots.

• The position requires a strong understanding of user research methodologies and the ability to translate insights into actionable design and content strategies.

• Successful candidates will contribute to building better business solutions by improving the usability and effectiveness of digital interfaces for financial sector clients.

📝 Enhancement Note: This role is categorized under Design & User Experience Operations due to its focus on applying operational principles (research, data analysis, systematic content creation) to enhance digital product user experiences, aligning with GTM strategies for digital transformation in financial services. The "Pleno" designation in Brazil typically indicates a mid-level professional with 1-3 years of experience, aligning with the stated 1-2 year requirement.

📈 Primary Responsibilities

• Conduct comprehensive qualitative and quantitative user research, including user interviews, surveys, and usability testing to identify user needs and pain points.

• Analyze research data and metrics to synthesize insights that inform UX design and content strategy, ensuring a data-driven approach to product development.

• Develop and articulate user personas, customer journey maps, and user flows to represent target audiences and their interactions with digital products.

• Craft clear, concise, and engaging microcopy, UI text, and other content elements for digital interfaces, ensuring brand consistency and optimal user comprehension.

• Design and write content for chatbots and conversational AI interfaces, leveraging knowledge of IBM Watson/Dialogflow and behavioral economics principles.

• Collaborate closely with UX/UI designers, product managers, and developers to integrate user feedback and content strategy into the product development lifecycle.

• Stay abreast of emerging trends in AI, conversational design, and behavioral economics to continuously improve UX content and strategies.

• Contribute to the continuous improvement of digital products by applying heuristic principles and digital marketing best practices.

📝 Enhancement Note: The responsibilities are expanded to include specific UX research tasks (surveys, data synthesis), content creation for various digital touchpoints (microcopy, UI text), and a focus on AI/chatbot content, reflecting the "UX Writer," "Conteudista," and "Chatbots" keywords. The emphasis on collaboration and continuous improvement highlights the operational aspect of refining digital products.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Marketing, Advertising, Communications, or a related field.

Experience: 1 to 2 years of professional experience in UX Writing, Content Design, UX Design, or a related digital product role.

Required Skills:

• Proven experience in UX Writing and content creation for digital interfaces.

• Proficiency in user research methodologies (qualitative and quantitative), including conducting interviews and usability testing.

• Strong command of design and collaboration tools, specifically Figma and Figjam.

• Familiarity with conversational AI platforms like IBM Watson or Dialogflow.

• Understanding of Behavioral Economics principles and their application in UX design.

• Knowledge of Digital Marketing strategies and their integration with UX.

• Experience in creating user personas, journey maps, and other UX artifacts.

• Excellent written and verbal communication skills in Portuguese. Preferred Skills:

• Experience specifically with chatbots and conversational content design.

• Familiarity with heuristic evaluation principles for UX.

• Awareness of the current AI market and its implications for UX.

• Experience working within the Financial Services industry.

• A portfolio showcasing UX writing and content design projects, particularly those involving AI or complex user flows.

📝 Enhancement Note: The experience level is explicitly defined as "Junior to Mid-Level (Pleno)" reflecting the job title. The skills list is structured to clearly delineate required versus preferred qualifications, incorporating all mentioned tools and concepts from the raw description. The addition of a portfolio requirement under preferred skills is a common expectation for UX roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of UX Writing and Content Design projects.

• Demonstrations of how user research insights were translated into content solutions.

• Examples of microcopy, UI text, and long-form content for digital products.

• Case studies detailing contributions to chatbot or conversational AI design.

• Evidence of collaboration with design and development teams to implement content strategies. Process Documentation:

• Examples of user journey mapping and persona creation processes.

• Documentation of research methodologies employed and synthesized findings.

• Workflow examples illustrating the content creation and review process.

• Case studies that highlight measurable improvements in user engagement or task completion due to content design.

📝 Enhancement Note: This section emphasizes the need for a portfolio that demonstrates practical application of UX writing and research skills, crucial for operations-focused design roles. It highlights the importance of showing process and measurable impact, aligning with typical operations expectations for demonstrating efficiency and effectiveness.

💵 Compensation & Benefits

Salary Range: R$ 4.500 - R$ 6.500 per month (Pleno level, Brazil)

Benefits:

• Comprehensive health and dental insurance plans.

• Life insurance coverage.

• Meal vouchers or food allowance.

• Professional development programs and continuous learning opportunities.

• Flexible work environment and potential for hybrid work arrangements.

• Access to EY's global network and resources.

• Participation in EY's employee well-being programs.

• Opportunities for career advancement within EY's Financial Services division.

Working Hours: Standard full-time (approximately 40 hours per week), with potential for flexibility depending on project needs and team agreements.

📝 Enhancement Note: A salary range for a "Pleno" UX Writer in Brazil has been estimated based on common market rates for this experience level and role in major Brazilian cities. This estimate considers cost of living variations across the listed locations. The benefits are extrapolated based on standard offerings from large professional services firms like EY, tailored to appeal to professionals in design and operations roles. Working hours are confirmed as full-time.

🎯 Team & Company Context

🏢 Company Culture

Industry: Professional Services, Consulting, Technology, Financial Services (specifically serving Capital Markets, Banking, Insurance, and Asset Management).

Company Size: EY is a global leader in professional services, employing over 300,000 people worldwide. The Brazilian operations are substantial, contributing significantly to the global network.

Founded: Ernst & Young was formed in 1989, but its legacy firms date back to the mid-19th century. EY has a long-standing history of trust and expertise in financial and business advisory services.

Team Structure:

• The UX Writer will likely be part of a dedicated UX/Design team or embedded within a project team serving the Financial Services Organization (FSO).

• This team will collaborate closely with product managers, engineers, researchers, and business analysts within the FSO division.

• Reporting lines may vary but typically involve a UX Lead, Design Manager, or a relevant functional leader within the FSO technology or digital transformation group.

• Cross-functional collaboration is a cornerstone of EY's project-based work, requiring close interaction with client stakeholders and internal EY service lines. Methodology:

• EY emphasizes a client-centric approach, often employing agile methodologies for digital product development and transformation projects.

• Data-driven decision-making and robust research are core to EY's consulting and design practices.

• A focus on innovation, particularly in areas like AI and digital transformation, guides their strategic initiatives.

• Emphasis on collaboration, knowledge sharing, and continuous learning across diverse teams.

Company Website: https://www.ey.com/pt_br

📝 Enhancement Note: The company culture and team structure are described with a focus on how they impact operations and design professionals. The emphasis on FSO, client-centricity, and digital transformation provides context for the UX Writer's role in driving business value through improved user experiences.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at the "Pleno" level, indicating a professional who has moved beyond entry-level tasks and can independently manage core responsibilities. They are expected to contribute meaningfully to projects, demonstrate problem-solving skills, and begin to mentor junior colleagues. This level signifies a solid foundation in UX writing and research, with potential for growth into senior or specialized roles.

Reporting Structure: The UX Writer will likely report to a UX Design Lead, Content Strategy Manager, or a Product Manager within the Financial Services Organization (FSO). This structure allows for direct guidance on project work, content strategy alignment, and career development within the UX domain. Collaboration will extend across various project teams, including engineering, research, and business analysis.

Operations Impact: The UX Writer's contributions directly impact the success of digital products and client engagement within the financial services sector. By ensuring clear, user-friendly interfaces and effective chatbot interactions, they enhance customer satisfaction, improve operational efficiency for clients, and support EY's reputation for delivering innovative digital solutions. This role is instrumental in driving adoption and effectiveness of AI-powered tools and digital transformation initiatives.

Growth Opportunities:

• Specialization: Develop deep expertise in specific areas like conversational AI, accessibility, or content strategy for complex financial products.

• Leadership: Progress to Senior UX Writer, Content Lead, or UX Design Manager roles, overseeing teams and strategic initiatives.

• Cross-functional Mobility: Transition into related roles such as Product Management, UX Research, or Digital Marketing within EY.

• Continuous Learning: Access to EY's extensive training programs, certifications, and global knowledge-sharing platforms to stay ahead of industry trends in UX, AI, and financial services.

📝 Enhancement Note: The career analysis focuses on the "Pleno" level's expectations and growth trajectory within a large professional services firm like EY. The impact is framed in terms of operational efficiency and client success, aligning with the GTM objectives of the FSO division. Growth opportunities are detailed with specific paths relevant to UX and operations careers.

🌐 Work Environment

Office Type: EY operates with a hybrid work model, offering a blend of in-office collaboration and remote flexibility. The office environment is designed to foster collaboration, innovation, and client engagement, with modern workspaces, meeting rooms, and technology-enabled facilities. Specific office locations are listed, catering to professionals across multiple Brazilian cities.

Office Location(s): The role is available in numerous major Brazilian cities, including Belo Horizonte, Campinas, Curitiba, Fortaleza, Goiânia, Macaé, Porto Alegre, Ribeirão Preto, Recife, Rio de Janeiro, Salvador, São Paulo (JK region), and Vitória, and Blumenau. This broad distribution allows for regional talent acquisition while maintaining a strong operational presence.

Workspace Context:

• Collaborative Spaces: Offices are equipped with meeting rooms and open areas that encourage team collaboration, brainstorming sessions, and client presentations.

• Technology Infrastructure: Access to high-speed internet, advanced AV equipment, and the necessary software licenses (Figma, Figjam, etc.) to perform job duties effectively.

• Team Interaction: Opportunities for regular face-to-face interaction with UX designers, researchers, product managers, and other team members, fostering a strong sense of community and shared purpose.

Work Schedule: While the core work is full-time, EY often provides flexibility to accommodate project demands and individual needs. This can include staggered start/end times or the ability to adjust hours within a defined workweek, promoting a healthy work-life balance crucial for creative and analytical roles.

📝 Enhancement Note: The work environment description emphasizes the hybrid model and collaborative office spaces, which are typical for large consulting firms. The extensive list of office locations is a key detail for candidates considering on-site roles. The context provided highlights how the workspace supports operational efficiency and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and portfolio through the EY careers portal.

• Initial Screening: Review of application and portfolio by a recruiter to assess qualifications and fit.

• Hiring Manager/Team Interview: Discussion focused on UX writing experience, research methodologies, tool proficiency (Figma, Figjam), and understanding of financial services/AI. Expect behavioral questions related to collaboration and problem-solving.

• Skills Assessment/Case Study: A practical exercise or case study to evaluate UX writing skills, content strategy development, and problem-solving abilities, potentially involving a small design or content challenge.

• Final Interview: Conversation with senior leadership or key stakeholders to assess cultural fit, strategic thinking, and long-term potential within EY.

Portfolio Review Tips:

• Curate Strategically: Showcase 3-5 of your strongest UX writing and content design projects. Prioritize those demonstrating impact, research integration, and collaboration.

• Highlight Process: For each project, clearly outline the problem, your role, the process followed (research, ideation, design, iteration), the tools used, and the outcomes achieved.

• Quantify Impact: Wherever possible, include metrics that demonstrate the effectiveness of your work (e.g., improved conversion rates, reduced support tickets, increased user engagement).

• Tailor to EY: If possible, include a project related to financial services, AI, or B2B contexts to show relevance. Emphasize your understanding of the "Pleno" level's contribution.

Challenge Preparation:

• Understand the Context: Be prepared for challenges that test your ability to write clear, concise, and user-centered copy for specific scenarios, often within a financial or AI context.

• Focus on User Needs: Demonstrate how you would approach understanding user needs for a given problem and how your content would address them.

• Showcase Your Process: Clearly articulate your thought process, research approach, and decision-making rationale, even if time is limited.

• Practice within Constraints: If given a time limit, practice delivering concise and impactful responses.

📝 Enhancement Note: This section provides actionable advice for navigating EY's hiring process, emphasizing the importance of a strong portfolio and preparedness for practical assessments, which are common for operations and design roles. The advice is tailored to the specific requirements of a UX Writer role at a firm like EY.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative design workflows. Proficiency is a core requirement.

• Figjam: Used for brainstorming, ideation, workshops, and collaborative planning.

• IBM Watson / Dialogflow: Basic knowledge is required for creating content for chatbots and conversational AI interfaces.

Analytics & Reporting:

• Familiarity with UX analytics tools (e.g., Google Analytics, Hotjar, Mixpanel) is beneficial for understanding user behavior and measuring content effectiveness.

• Experience in analyzing user feedback and research data to inform content decisions. CRM & Automation:

• While not direct CRM management, understanding how user data flows and impacts UX is valuable.

• Awareness of how content automation or content management systems (CMS) might be used in larger digital ecosystems.

• Experience with project management tools (e.g., Jira, Asana) for tracking tasks and collaborating with development teams.

📝 Enhancement Note: The tools listed are directly from the job description. The "Analytics & Reporting" and "CRM & Automation" sections infer common tools and technologies that a UX professional at a large firm would encounter or benefit from knowing, adding depth beyond the explicitly stated requirements.

👥 Team Culture & Values

Operations Values:

• Client Focus: A strong commitment to understanding and serving client needs, ensuring that all digital solutions, including content, deliver tangible value.

• Collaboration: Emphasis on teamwork, open communication, and cross-functional partnership to achieve shared goals. This means actively seeking input and contributing to collective success.

• Excellence: A dedication to delivering high-quality work, maintaining rigorous standards in research, design, and content creation.

• Innovation: Encouraging curiosity, embracing new technologies like AI, and finding creative solutions to complex problems.

• Impact: A focus on driving measurable business outcomes and making a positive difference for clients and the firm.

Collaboration Style:

• Integrated Teams: UX professionals work closely with product managers, developers, researchers, and business consultants, requiring strong communication and negotiation skills.

• Feedback-Driven: A culture that values constructive feedback, both giving and receiving, to continuously refine designs and content.

• Knowledge Sharing: Encouragement to share insights, best practices, and learnings across teams and the broader EY network through internal platforms and sessions.

📝 Enhancement Note: The "Operations Values" section translates EY's broader corporate values into specific behaviors and expectations for a UX Writer, emphasizing how these values drive operational excellence in design and content. The collaboration style is described to prepare candidates for the integrated nature of work at EY.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively mediating between user experience requirements and the strategic objectives of financial services clients, often involving complex regulatory environments.

• Adapting to Rapid Technological Advancements: Staying current with evolving AI capabilities, conversational design best practices, and the increasing demand for personalized digital experiences.

• Cross-Disciplinary Collaboration: Navigating diverse team perspectives and communication styles across design, engineering, research, and business functions to achieve cohesive product development.

• Content Scalability and Management: Developing content strategies that can scale across multiple digital touchpoints and platforms, ensuring consistency and maintainability.

Learning & Development Opportunities:

• Specialized Training: Access to EY's extensive internal training modules and external workshops focused on UX writing, AI, conversational design, behavioral economics, and the financial services sector.

• Mentorship Programs: Opportunities to be mentored by senior UX leaders or to mentor junior team members, fostering skill development and leadership potential.

• Industry Exposure: Involvement in client projects across various financial sub-sectors, providing broad exposure to real-world challenges and innovative solutions.

• Global Network Access: Leveraging EY's global community of UX professionals for knowledge sharing, best practice exchange, and career networking.

📝 Enhancement Note: This section identifies potential challenges specific to a UX Writer role in financial services and AI, offering strategies for overcoming them. It also details specific learning and development avenues available at EY, focusing on continuous improvement and career advancement relevant to operations and design professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs or business requirements for a digital product. How did you approach it, and what was the outcome?" (Focus on your process, research, and decision-making.)

• "How would you approach writing content for a chatbot designed to assist users with complex banking transactions? What key principles would you follow?" (Demonstrate understanding of conversational design, clarity, and user empathy.)

• "Walk us through a project where your UX writing significantly improved a user experience or achieved a specific business goal. What metrics did you use to measure success?" (Prepare a concise case study highlighting your process, role, and quantifiable impact.) Company & Culture Questions:

• "What interests you about EY's Financial Services Organization (FSO) and the financial services industry specifically?" (Research EY's FSO offerings and current industry trends.)

• "How do you approach collaboration within a diverse project team, especially when working with engineers or business stakeholders?" (Highlight your communication, negotiation, and teamwork skills.)

• "How do you stay updated on emerging trends in AI and UX design, and how might you apply them in a role like this?" (Show your proactive learning and innovative mindset.) Portfolio Presentation Strategy:

• Storytelling: Frame each portfolio piece as a narrative: the problem, your approach (research, ideation, content creation), your specific contributions, the challenges overcome, and the impactful results achieved.

• Visual Aids: Use concise visuals (screenshots, flowcharts, personas) to support your explanations, but keep the focus on the content and UX strategy.

• Conciseness: Be prepared to present your key projects within a limited timeframe (e.g., 5-10 minutes per project). Be ready for deeper dives into specific aspects if asked.

• Demonstrate Process: Clearly articulate your thought process, research methods, and how you translated insights into effective UX copy.

📝 Enhancement Note: These interview preparation tips are designed to help candidates anticipate questions and structure their responses effectively, focusing on demonstrating the operational aspects of UX writing—process, impact, and strategic thinking—within the context of EY and the financial services industry.

📌 Application Steps

To apply for this UX Writer position at EY:

• Submit your application through the EY careers portal, ensuring all required fields are completed accurately.

• Tailor your resume to highlight your experience in UX Writing, content design, user research, and proficiency with tools like Figma and Figjam. Emphasize achievements and quantifiable results.

• Prepare your portfolio with 3-5 strong UX writing case studies that clearly demonstrate your process, problem-solving skills, and impact. Ensure it's easily accessible online.

• Research EY and the FSO division to understand their business objectives, values, and recent work in digital transformation and AI. This will help you tailor your responses during interviews.

• Practice presenting your portfolio and articulating your thought process for potential case study challenges, focusing on clarity, conciseness, and demonstrating your "Pleno" level capabilities.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.