UX Writer and Content Designer

📍 Job Overview

Job Title: UX Writer and Content Designer

Company: BetterHelp

Location: US - Remote

Job Type: Full-Time

Category: UX / Content Design

Date Posted: 2026-01-05T17:18:51

Experience Level: Mid-Level (3-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is focused on enhancing the user experience for therapists and business partners through exceptional UX writing and content design.

• The position involves creating clear, concise, and user-friendly copy for critical workflows within the BetterHelp platform.

• It requires a strategic approach to content, including developing reusable content patterns and owning product-driven communications.

• The UX Writer and Content Designer will collaborate closely with Product Management, Design, Marketing, and Clinical teams to ensure a cohesive and effective user journey.

📝 Enhancement Note: While the title is "UX Writer and Content Designer," the responsibilities clearly indicate a focus on product content strategy and execution within a digital product environment, particularly for B2B2C and marketplace-like functionalities for therapists and business partners. This aligns with a specialized content role within a tech company.

📈 Primary Responsibilities

• Craft clear, concise, and user-centric UX copy for various therapist and BetterHelp for Business (BHB) workflows, including but not limited to onboarding, scheduling, documentation, payout management, safety protocols, compliance requirements, and partner-specific tools.

• Collaborate with Product Managers to meticulously translate complex product requirements and technical constraints into simple, intuitive, and user-friendly content experiences.

• Develop, implement, and maintain a library of reusable content patterns and components to ensure consistency, efficiency, and scalability across the platform.

• Take ownership of all product-driven transactional emails and in-product announcements specifically related to the Therapist and BHB user interfaces and functionalities.

• Partner with Product Management and Marketing teams to define key messaging, identify target audiences, and establish clear success criteria for all product communications.

• Leverage user research findings, product data, and experimentation methodologies (e.g., A/B testing, content experiments) to iteratively refine copy and optimize communication strategies for maximum impact.

• Work closely with clinical stakeholders to integrate their expert knowledge into content, ensuring accuracy, clarity, and adherence to BetterHelp's established tone and voice guidelines.

• Ensure all content aligns with marketing objectives and brand guidelines while championing clarity, usability, and accessibility within the product interfaces.

• Contribute to the development and maintenance of a comprehensive content design system and related documentation, with a specific focus on therapist and BHB-related content patterns.

• Provide constructive feedback and practical frameworks to teammates to help them improve the quality and effectiveness of their own written content.

📝 Enhancement Note: The responsibilities emphasize a blend of tactical execution (writing copy) and strategic thinking (content strategy, pattern development, experimentation). The focus on regulated domains (healthcare) and B2B2C aspects of the platform are key differentiators for this role.

🎓 Skills & Qualifications

Education: Bachelor’s degree or equivalent practical experience.

Experience: 3 to 5 years of dedicated experience in UX writing, content design, product copywriting, or closely related roles specifically for digital products.

Required Skills:

• Proven ability to write clear, concise, and user-centered UX copy for complex digital product interfaces.

• Demonstrated experience collaborating effectively with Product Managers and cross-functional teams within an agile development environment.

• Strong proficiency in collaborating closely with UI/UX designers, utilizing design tools such as Figma for content integration and feedback.

• Experience working within highly regulated or sensitive domains (e.g., healthcare, finance) or a demonstrable strong interest and capacity to learn such domains quickly.

Preferred Skills:

• Prior experience working on B2B2C or marketplace products, understanding complex stakeholder relationships.

• Experience partnering with Product Marketing Managers (PMMs) or operating in a PMM-like capacity for a specific product area.

• Familiarity with and practical application of experimentation methods, such as A/B testing for content optimization.

• Experience with content systems, design systems, or the development and implementation of reusable content patterns.

• Understanding of accessibility standards and their practical application to content design for inclusive user experiences.

• Comfort and proficiency in utilizing AI tools to accelerate content exploration, iteration, and quality assurance processes.

📝 Enhancement Note: The requirement for experience in regulated domains is critical, suggesting a need for candidates who can navigate sensitive information and compliance. The emphasis on collaboration with designers in Figma and agile environments points to a fast-paced, iterative product development process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a strong track record of creating impactful in-product UX copy for digital products.

• Specific examples of how your content has improved user experience, guided users through complex flows, or driven desired actions within an application.

• Ideally, the portfolio should include examples of product-driven emails or feature announcements, showcasing your ability to communicate changes and value to users.

Process Documentation:

• Evidence of experience working within agile development methodologies, highlighting your role in iterative content creation and feedback loops.

• Examples of collaboration with designers, illustrating how you've integrated content into design workflows and provided input on wireframes or mockups.

• Documentation or case studies that detail your process for translating product requirements into user-centric copy, including research, ideation, and refinement stages.

• Demonstrated ability to use data and experimentation (e.g., A/B testing) to inform and improve content decisions, with clear metrics of success.

📝 Enhancement Note: The portfolio is a critical component for this role. It should not only showcase writing samples but also demonstrate a systematic approach to content design, including process, collaboration, and impact measurement, especially within a regulated industry context.

💵 Compensation & Benefits

Salary Range: $110,000 - $135,000 per year (based on stated range)

Benefits:

• Fully Remote work arrangement with regular in-person bonding experiences sponsored by the company to foster team cohesion.

• Competitive compensation package, including base salary and eligibility for a performance bonus.

• Holistic perks program that includes significant benefits such as free therapy sessions, employee wellness initiatives, and more.

• Excellent health, dental, and vision coverage for employees and potentially dependents.

• 401k benefits program with employer matching contributions to support retirement savings.

• Access to any necessary hardware or software to ensure productivity and a positive work experience.

• A vibrant and supportive community of co-workers.

Working Hours: Standard full-time hours (approximately 40 hours per week), with flexibility offered due to the remote nature of the role. The company operates on PST, suggesting a need for some overlap with this timezone.

📝 Enhancement Note: The stated salary range is specific and competitive for a mid-level UX Content Designer role in the US. The benefits package is comprehensive, with a strong emphasis on mental health and wellness, aligning with BetterHelp's core mission. The mention of PST operations implies a need for asynchronous communication proficiency and potential for some synchronous collaboration during core US business hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Mental Health Services / Telehealth. BetterHelp operates within the rapidly growing digital health and wellness sector, focusing on making mental healthcare accessible and affordable globally.

Company Size: BetterHelp is a significant player in the online therapy market, part of the larger Teladoc Health family. This implies a company with substantial resources, established processes, and a broad reach, but still retaining some of the agility and innovation of a tech-first organization.

Founded: 2013. Founded with a mission to remove barriers to therapy, BetterHelp has grown to become the world's largest online therapy service.

Team Structure:

• The UX Writer and Content Designer will be embedded within the Therapist and BetterHelp for Business (BHB) Experience teams, reporting into the Product Design organization.

• This implies close collaboration with Product Managers, UX/UI Designers, Researchers, Clinical Experts, and Marketing professionals.

Methodology:

• The teams operate in an agile environment, emphasizing iterative development, rapid prototyping, and data-driven decision-making.

• Content strategy and UX writing are integrated early into the product development lifecycle, not as an afterthought.

• A strong emphasis is placed on user research, A/B testing, and data analysis to inform content decisions and measure impact.

• Collaboration is key, with a focus on clear communication and shared ownership of product outcomes.

Company Website: https://www.betterhelp.com/

📝 Enhancement Note: BetterHelp's mission-driven culture is a significant aspect. The company's scale within the telehealth industry suggests a professional environment with opportunities for impact. The integration of content design within product teams highlights its perceived importance.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level individual contributor role (3-5 years of experience) focused on specialized UX content design. It sits within the Product Design organization, indicating a strategic importance of content in user experience.

Reporting Structure: The role reports into the Product Design organization, working closely with Product Management and Marketing. This cross-functional reporting and collaboration structure allows for direct influence on product strategy and user-facing communications.

Operations Impact: The UX Writer and Content Designer will have a direct impact on the usability, clarity, and effectiveness of the BetterHelp platform for its therapist network and business partners. Well-crafted content is crucial for user adoption, retention, compliance, and overall satisfaction, directly influencing the operational efficiency of therapists and partners.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UX writing for regulated industries, content strategy, and content design systems.

• Leadership Potential: Opportunity to become a subject matter expert, mentor junior writers, and potentially lead content initiatives for specific product areas or new feature launches.

• Cross-functional Exposure: Gain broader experience by working across Product, Design, Marketing, and Clinical teams, leading to a holistic understanding of product development and business strategy.

• Industry Advancement: Grow within the rapidly evolving digital health and wellness sector, a field with significant future growth potential.

📝 Enhancement Note: The role offers a clear path for specialization within UX content, particularly in a high-impact, mission-driven sector. The reporting structure into Product Design suggests that content is viewed as a core component of the user experience, not just a support function.

🌐 Work Environment

Office Type: Fully Remote. The company embraces a remote-first culture, allowing employees to work from anywhere within the United States.

Office Location(s): While remote, the company is based in San Jose, CA, and requires employees to travel to this office up to three times per year for in-person collaboration and company-wide offsites. Travel expenses are covered.

Workspace Context:

• The remote setup necessitates strong asynchronous communication skills and the ability to self-manage and collaborate effectively online.

• Collaboration will primarily occur through digital tools like Figma, Slack, and video conferencing.

• The requirement for occasional in-person travel aims to foster deeper team connections and strategic alignment, balancing remote flexibility with team building.

• Employees are provided with necessary hardware and software, ensuring they have the tools to succeed in their remote workspace.

Work Schedule: Standard full-time working hours, operating within the Pacific Standard Time (PST) zone. While remote, coordinating with team members and stakeholders may require some overlap during core PST business hours.

📝 Enhancement Note: The remote-first approach combined with periodic in-person gatherings is a common model for scaling tech companies. It requires individuals who are self-motivated and adept at digital collaboration, while also valuing in-person connection.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience and fit.

• Hiring Manager Interview: Discussion focused on your background, UX writing philosophy, and understanding of the role's responsibilities.

• Portfolio Review Session: A deep dive into your portfolio with the hiring team, where you'll present specific projects, discuss your process, and explain the impact of your work. Be prepared to articulate your content decisions and rationale.

• Cross-functional Interviews: Meetings with Product Managers, Designers, and potentially Marketing or Clinical stakeholders to assess collaboration skills and domain understanding.

• Final Interview: Potentially a conversation with a senior leader to discuss cultural fit and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize those that showcase your ability to write for complex workflows, regulated industries, or B2B2C/marketplace products.

• Tell a Story: For each project, clearly outline the problem, your role and process, the solutions you implemented (your copy), and the measurable results or impact. Use visuals (screenshots, mockups) to illustrate your work.

• Highlight Process: Emphasize how you collaborate with designers and PMs, how you use data or research, and how you approach content strategy and pattern development.

• Demonstrate Domain Understanding: If you have experience in healthcare or similar regulated fields, highlight it. If not, show your ability to research and quickly grasp complex domain-specific needs and constraints.

• Be Ready for Questions: Anticipate questions about your content decisions, how you handle feedback, and how you ensure clarity and usability.

Challenge Preparation:

• Content Audit/Critique: You might be asked to critique existing UX copy on a platform or suggest improvements for a specific workflow.

• Microcopy Exercise: You may be given a specific UI element or flow and asked to write microcopy (e.g., button labels, error messages, tooltips) that is clear, concise, and action-oriented.

• Content Strategy Scenario: You could be presented with a new feature or product change and asked to outline a content strategy for communicating it to users.

📝 Enhancement Note: The emphasis on a portfolio review and potential content challenges indicates a strong focus on practical skills and a systematic approach to content design. Candidates should be prepared to articulate their thought processes and demonstrate their impact through concrete examples.

🛠 Tools & Technology Stack

Primary Tools:

• Design Collaboration: Figma (essential for collaborating with designers).

• Communication: Slack, Zoom, Google Meet (for team communication and meetings).

• Project Management: Tools like Jira, Asana, or similar (common in agile environments for tracking work).

Analytics & Reporting:

• Experimentation Platforms: Familiarity with A/B testing tools (e.g., Optimizely, Google Optimize, or internal tools) is a plus.

• Data Analysis Tools: Basic understanding of how to interpret data from analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) to inform content decisions.

CRM & Automation:

• Not explicitly mentioned, but familiarity with how content interacts with user profiles or automated communication systems is beneficial.

📝 Enhancement Note: Proficiency in Figma is a must-have, highlighting the tight integration between design and content. Experience with experimentation tools and basic data analysis is highly valued for optimizing content performance.

👥 Team Culture & Values

Operations Values:

• Accessibility & Inclusivity: A core value, reflected in the mission to make mental health care accessible and in the preference for understanding accessibility standards in content.

• User-Centricity: A strong focus on understanding and serving the needs of both therapists and business partners, ensuring content is clear, helpful, and guides users effectively.

• Data-Driven Decision Making: Utilizing research, A/B testing, and analytics to inform content strategy and measure its effectiveness.

• Collaboration & Transparency: Working closely with cross-functional teams and valuing open communication, feedback, and shared ownership.

• Impact & Mission Alignment: A drive to contribute to BetterHelp's mission of improving mental health access, with a focus on creating tangible positive outcomes.

Collaboration Style:

• Highly collaborative, with a strong emphasis on cross-functional teamwork between Product, Design, Marketing, and Clinical teams.

• Iterative and feedback-driven, where content is developed and refined through ongoing dialogue and input.

• Proactive communication is expected, especially in a remote environment.

• A supportive atmosphere where team members help each other improve, as indicated by the responsibility to help teammates improve their copy.

📝 Enhancement Note: The company's mission is deeply embedded in its culture. The emphasis on collaboration and data-driven approaches aligns with best practices in modern UX content design.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Regulated Domains: Working with sensitive health information and compliance requirements necessitates meticulous attention to detail and accuracy in copy.

• Balancing Clarity and Technicality: Explaining complex features or processes related to therapy, business operations, and compliance in a way that is easily understandable to users.

• Content at Scale: Developing and maintaining consistent, high-quality content across a growing platform and diverse user base (therapists, business partners).

• Remote Collaboration Effectiveness: Ensuring seamless communication and alignment with distributed teams, requiring strong self-management and digital collaboration skills.

Learning & Development Opportunities:

• Specialization in Health Tech: Gaining deep expertise in UX writing and content strategy within the rapidly evolving digital health sector.

• Content System Development: Contributing to and learning from the ongoing development of content design systems and reusable patterns.

• Experimentation Acumen: Developing advanced skills in A/B testing and data analysis for content optimization.

• Cross-Functional Mastery: Enhancing skills in product development, marketing communication, and understanding clinical nuances through close collaboration.

📝 Enhancement Note: The challenges presented are typical for roles in regulated industries and at scaling tech companies. They also represent significant opportunities for professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to write copy for a highly regulated or sensitive product. What were the key challenges and how did you address them?" (Focus on accuracy, compliance, user empathy).

• "How do you approach translating complex product requirements into simple, user-friendly copy? Walk us through your process." (Highlight user-centricity, iterative refinement, collaboration).

• "Tell us about a product communication (email or in-app message) you owned. What was the goal, who was the audience, and how did you measure success?" (Focus on strategic thinking, audience segmentation, metrics).

Company & Culture Questions:

• "Why BetterHelp? What about our mission resonates with you?" (Connect your values to the company's mission).

• "How do you stay updated on best practices in UX writing and content design, especially for regulated industries?" (Show initiative and continuous learning).

Portfolio Presentation Strategy:

• Structure is Key: For each project, clearly state the problem, your specific role and contributions, your thought process (why you chose certain words/approaches), the final content, and the outcome or impact.

• Show, Don't Just Tell: Use visuals (screenshots, mockups) to illustrate your copy in context. Explain the user flow and how your content guides the user.

• Quantify Impact: Whenever possible, use data or metrics to demonstrate the success of your content (e.g., increased conversion rates, reduced support tickets, improved task completion).

• Be Ready for Critique: Be open to discussing alternative approaches and demonstrating how you incorporate feedback. Show your ability to iterate and improve.

• Tailor to BetterHelp: Frame your examples in a way that resonates with BetterHelp's mission and the specific challenges of their platform (e.g., user onboarding, therapist workflows, B2B communication).

📝 Enhancement Note: The interview process is likely to be comprehensive, assessing not only writing skills but also strategic thinking, collaboration abilities, and cultural fit. Preparing specific examples that showcase your process and impact is crucial.

📌 Application Steps

To apply for this UX Writer and Content Designer position:

• Submit your application through the provided link on the Greenhouse job board.

• Portfolio Customization: Ensure your portfolio is readily accessible and highlights 3-5 of your most relevant UX writing and content design projects. Prioritize examples that demonstrate your ability to write for complex workflows, regulated industries, and product-driven communications.

• Resume Optimization: Tailor your resume to emphasize your 3-5 years of experience in UX writing, content design, or product copywriting. Use keywords from the job description such as "UX copy," "content strategy," "Figma," "agile environment," and "regulated domains." Quantify achievements where possible.

• Interview Preparation: Proactively prepare for potential interview questions by reviewing the "Interview Preparation" section above. Practice articulating your process, rationale, and impact for your portfolio projects. Consider creating a brief (1-2 slide) presentation for your portfolio review.

• Company Research: Thoroughly research BetterHelp's mission, services, target users (therapists, business partners), and recent news. Understand their tone of voice and consider how your content approach aligns with their brand and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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