UX / UI Designer (m/w/d)

📍 Job Overview

Job Title: UX / UI Designer (m/w/d)

Company: BBDO Germany

Location: Hamburg, Germany

Job Type: Full-time

Category: Design / Creative Operations

Date Posted: April 16, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Conceptualize and design intuitive digital experiences for complex web platforms, translating user needs into user-centered solutions.

• Develop user journeys, wireframes, and interactive prototypes to facilitate rapid ideation and testing.

• Collaborate closely with cross-functional teams, including data analysts and developers, to ensure successful platform optimization and implementation.

• Leverage data analysis and user testing results to drive informed design decisions and enhance platform performance.

• Contribute to the UI design process, ensuring visual consistency and adherence to established design systems.

📝 Enhancement Note: This role is situated within a creative agency environment, specifically BBDO Germany, focusing on a major automotive client. The emphasis is on applying UX/UI principles to large-scale web platforms, integrating modern tools like AI and adhering to accessibility standards. The hybrid work model suggests a blend of in-office collaboration and remote flexibility.

📈 Primary Responsibilities

• Conceptualize and design complex web platforms and digital services, focusing on user-centricity and business objectives.

• Create detailed user journeys, wireframes, and interactive prototypes to visualize and test design concepts.

• Integrate current accessibility standards (WCAG) and AI tools into the daily workflow for enhanced design and process efficiency.

• Contribute to the UI design process, including creating individual screens in Figma and maintaining established design systems.

• Analyze user data and testing outcomes in collaboration with Data Analysts to inform and optimize platform functionality.

• Ensure seamless handover of design concepts to the development team, coordinating work packages using Jira and Confluence.

• Maintain and contribute to design systems, ensuring consistency and scalability across digital products.

• Advocate for user needs and business goals through strong conceptual arguments and data-driven decision-making.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on the end-to-end design lifecycle for complex web platforms. The expectation to integrate AI tools and adhere to WCAG standards indicates a forward-thinking approach to design and development, common in leading agencies. The requirement to use Jira and Confluence points to an agile and structured project management environment.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically expected for mid-level UX/UI roles.

Experience: Several years of professional experience in UX Design, with a preference for experience gained in a digital agency or communications agency setting. Demonstrated experience with complex web platforms and large-scale design systems is crucial.

Required Skills:

• UX Design Expertise: Proven ability to conceptualize and design intuitive digital experiences and complex web platforms.

• Wireframing & Prototyping: Proficiency in creating user journeys, wireframes, and interactive prototypes.

• Figma Proficiency: Expert-level skills in Figma for design, prototyping, and UI screen creation.

• Responsive Design: Strong understanding of responsive design principles and their application across various devices.

• Design Systems: Experience in utilizing and maintaining established design systems.

• User-Centered Design: A deep commitment to understanding and advocating for user needs and business goals.

• Data-Informed Decision Making: Ability to analyze user data and testing results to drive design optimizations.

• Agile Workflow Tools: Familiarity with Jira and Confluence for project management and documentation.

• Communication Skills: Strong conceptual communication and stakeholder management abilities.

• Language Proficiency: Fluent German (minimum C1) and professional English proficiency.

Preferred Skills:

• UI Design Acumen: A solid understanding of visual interface design principles.

• Accessibility Standards: Knowledge of WCAG guidelines and best practices for inclusive design.

• AI Tool Integration: Experience utilizing AI tools for design process optimization.

• Information Architecture: Understanding of information architecture principles for complex platforms.

• Agency Experience: Previous experience working within a digital or communications agency environment.

📝 Enhancement Note: The emphasis on Figma, design systems, and WCAG standards points to a modern agency that values efficiency, scalability, and inclusivity. The blend of UX and UI responsibilities suggests a role that requires a holistic design perspective. The requirement for strong communication and data-driven decision-making is critical for effectively collaborating with clients and internal teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 2-3 detailed case studies of complex web platforms or digital services designed. Each case study should demonstrate your role, the problem addressed, your design process (research, ideation, wireframing, prototyping, UI design), user-centered methodologies, and the impact of your solutions.

• Process Visualization: Include examples of user journeys, wireframes, and interactive prototypes that clearly illustrate your design thinking.

• UI Design Examples: Present visually appealing UI screens, ideally showcasing your ability to work within or extend existing design systems.

• Data-Driven Optimization: Highlight instances where user data or testing results influenced your design decisions and led to measurable improvements.

• Tool Proficiency Showcase: Clearly indicate your proficiency with Figma, and any experience with AI tools for design.

Process Documentation:

• Workflow Design: Demonstrate your ability to map out and optimize user flows for complex digital products.

• System Implementation: Show how you've worked with or contributed to design systems and ensured consistency.

• Performance Analysis: Provide examples of how you've used data and analytics to iterate on and improve designs.

📝 Enhancement Note: A strong portfolio is paramount for UX/UI roles. The emphasis on complex web platforms, data-driven optimization, and integration of modern tools (AI, WCAG) suggests the hiring team will look for candidates who can demonstrate strategic thinking and measurable results, not just aesthetic design skills.

💵 Compensation & Benefits

Salary Range: For a mid-level UX/UI Designer in Hamburg, Germany, with 2-5 years of experience, the estimated annual salary range is between €45,000 and €65,000. This estimate is based on industry benchmarks for creative professionals in major German cities and accounts for the agency environment and the specific client sector (automotive).

Benefits:

• Flexible Working Hours: Offers adaptability for work-life balance.

• Global Training Platform: Access to extensive professional development resources.

• LinkedIn Learning: Continuous learning opportunities for skill enhancement.

• Public Transport Subsidy: Financial support for commuting via the Deutschlandticket.

• Job Bike Scheme: Encourages sustainable commuting options.

• Family Service Cooperation: Support for work-life integration and family needs.

• Wellhub Health Support: Resources and programs to support employee well-being.

• Free Breakfast: Provided on office days, fostering a positive workplace environment.

• Remote Work Options: Flexibility to work from home, contributing to a hybrid model.

Working Hours: The standard working hours are approximately 40 hours per week, with the flexibility offered by the "flexible working hours" benefit.

📝 Enhancement Note: The salary range is an estimation based on market data for similar roles in Hamburg. The benefits package is robust, emphasizing professional development, well-being, and work-life balance, which are attractive to creative professionals. The inclusion of the Deutschlandticket and Jobrad highlights a commitment to employee mobility and sustainability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Communications / Digital Services. BBDO Germany operates within the broader advertising and marketing industry, with a strong focus on digital transformation and creative solutions for clients.

Company Size: BBDO Germany is part of a global network, suggesting a substantial organizational structure with multiple offices and a significant employee count. The specific Hamburg office likely houses a diverse team of creatives, strategists, data specialists, and account managers.

Founded: BBDO has a long-standing history, with the global network founded in 1928. This heritage signifies stability, extensive industry experience, and a deep understanding of brand building.

Team Structure:

• Integrated Teams: The role operates within an integrated team comprising specialists from Creation, Data, and Strategy. This cross-functional approach ensures holistic project execution.

• Client-Centric: The team works closely with a major global automotive client, requiring a deep understanding of their business and market.

• Collaborative Environment: The culture is described as open, driven by creativity and humanity, with a principle of respectful, equal-level interaction.

Methodology:

• User-Centric Design: A core methodology is understanding user needs and business goals to create digital solutions with added value.

• Data-Driven Optimization: Insights from user data and testing are actively used to refine and improve platforms.

• Agile Project Management: Utilization of tools like Jira and Confluence indicates an agile and iterative approach to project execution.

• Innovation Integration: The incorporation of AI tools and accessibility standards reflects a commitment to modern design practices.

Company Website: https://www.bbdo.de/

📝 Enhancement Note: BBDO Germany positions itself as a forward-thinking agency that values creativity, collaboration, and a human-centric approach. The specific mention of a major automotive client and the integrated team structure highlights the scale and complexity of the projects candidates will work on. The company's long history combined with its embrace of modern tools suggests a dynamic yet stable work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level UX/UI Designer, indicating a need for demonstrated expertise and the ability to work independently on complex tasks. It's a crucial step for designers looking to deepen their specialization in digital platforms and client-facing work.

Reporting Structure: The designer will report into a design lead or creative director within the integrated team structure. They will collaborate closely with Data Analysts and Developers, as well as potentially Account Managers and Strategists, depending on project scope.

Operations Impact: The UX/UI Designer's work directly impacts the user experience and effectiveness of digital platforms for a major automotive brand. Successful designs contribute to customer engagement, brand perception, and potentially conversion rates, aligning directly with business and revenue goals.

Growth Opportunities:

• Specialization: Deepen expertise in UX design for complex web platforms, automotive industry specifics, or advanced UI design.

• Skill Development: Access to the global BBDO training platform and LinkedIn Learning allows for continuous skill enhancement in areas like UX research, interaction design, front-end development principles, or leadership.

• Leadership Potential: With proven performance and experience, opportunities may arise to mentor junior designers, lead specific design initiatives, or transition into Senior UX/UI Designer roles.

• Client Exposure: Working with a global automotive client provides invaluable experience and portfolio-building opportunities.

📝 Enhancement Note: This role offers a clear path for growth within a reputable agency. The emphasis on continuous learning and the opportunity to work on high-profile projects make it an attractive position for designers aiming to advance their careers in a dynamic agency setting. The "operations" aspect here refers to the operational efficiency and effectiveness of the design process itself.

🌐 Work Environment

Office Type: The description mentions an "attractive workplace in the heart of St. Pauli," suggesting a modern, well-equipped office environment designed to foster creativity and collaboration. The "always in exchange" and "19th floor" references hint at open-plan spaces with collaborative zones and potentially inspiring views.

Office Location(s): The office is located in St. Pauli, Hamburg, specifically at Zirkusweg, situated between the Reeperbahn and the Elbe river—a vibrant and iconic urban area.

Workspace Context:

• Collaborative Atmosphere: The environment is described as one of open exchange, respect, and humanity, encouraging interaction and idea sharing.

• Tools & Technology: Implicitly, the office will be equipped with the necessary technology and software, including high-performance computers for design work, relevant software licenses (Figma, Jira, Confluence), and potentially collaboration tools.

• Team Interaction: Regular face-to-face interaction is encouraged, with opportunities for spontaneous discussions and collaborative sessions, complemented by remote work flexibility.

Work Schedule: The role offers flexible working hours, allowing employees to manage their schedules effectively. This flexibility is designed to support both productivity and personal well-being, while still adhering to core working hours for team collaboration and client needs.

📝 Enhancement Note: The description of the St. Pauli location and the agency's ethos paints a picture of a dynamic, creative, and collegial work environment. The hybrid model, combined with flexible hours, suggests a modern approach to work-life integration, appealing to professionals who value both collaboration and autonomy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess your experience and fit for the role.

• Portfolio Presentation: A dedicated session where you will present selected case studies from your portfolio, explaining your design process, rationale, and the impact of your work. Be prepared to discuss your approach to complex web platforms and user-centered design.

• Skills Assessment: Potential for a design exercise or a discussion focusing on specific design challenges, problem-solving abilities, and understanding of tools like Figma and AI integration.

• Team & Culture Fit: Interviews with team members (creatives, strategists, developers) to evaluate collaboration style, communication skills, and alignment with BBDO's open and human-centric culture.

• Final Interview: Likely with a senior leader to discuss overall fit, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest case studies that best represent your experience with complex web platforms and user-centric design.

• Tell a Story: Structure your case studies as narratives. Clearly articulate the problem, your role and process, the solutions you developed, and the measurable outcomes or impact.

• Show, Don't Just Tell: Use visuals (wireframes, prototypes, UI screens) to illustrate your design thinking and problem-solving approach.

• Highlight Key Technologies: Emphasize your proficiency with Figma, your understanding of responsive design, and any experience with AI tools or accessibility standards.

• Be Prepared for Questions: Anticipate questions about your design decisions, how you handle feedback, your collaboration style, and your understanding of business objectives.

Challenge Preparation:

• Understand the Client: Research BBDO Germany's automotive client to grasp their brand, market position, and typical digital touchpoints.

• Design Thinking Practice: Refresh your understanding of core UX methodologies, user research techniques, and rapid prototyping.

• Tool Familiarity: Ensure you are comfortable demonstrating your Figma skills and can articulate how you use it for efficiency and collaboration.

• Communication Clarity: Practice articulating complex design concepts clearly and concisely, as if explaining them to a diverse audience.

📝 Enhancement Note: The interview process likely emphasizes practical design skills, strategic thinking, and cultural fit. A strong, well-presented portfolio is critical, as it serves as the primary evidence of your capabilities. Preparing to discuss your process and rationale in detail will be key to success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI design, wireframing, prototyping, and collaboration. Mastery is expected.

• Jira: For project management, task tracking, and workflow coordination within development sprints.

• Confluence: For documentation, knowledge sharing, and project planning.

Analytics & Reporting:

• User Data Analysis Tools: While not explicitly named, expect to work with tools that provide insights into user behavior, website analytics, and A/B testing results. This could include Google Analytics, Adobe Analytics, or specialized user behavior platforms.

• Testing Platforms: Tools for conducting user testing, usability studies, and gathering feedback.

CRM & Automation:

• CRM Systems: Familiarity with CRM systems (like Salesforce, HubSpot) is beneficial for understanding customer data, although not a primary design tool.

• Integration Tools: Understanding how designs integrate with backend systems and CMS platforms is advantageous.

• AI Tools: Explicitly mentioned as part of the daily workflow, these could range from AI-powered design assistants to tools for generative design or content creation.

📝 Enhancement Note: The core technology stack revolves around Figma for design and Jira/Confluence for project management. Proficiency in these is essential. The mention of AI tools indicates a forward-looking approach, and a basic understanding of analytics and CRM principles will support effective collaboration with other teams.

👥 Team Culture & Values

Operations Values:

• Creativity & Humanity: BBDO fosters an environment where creative thinking and genuine human connection are paramount. This translates to innovative design solutions and respectful team interactions.

• Collaboration & Respect: The agency emphasizes working together at eye level, valuing diverse perspectives and encouraging open communication.

• Data-Driven Insights: Decisions are informed by data and user needs, ensuring that designs are not only aesthetically pleasing but also effective.

• Efficiency & Optimization: The use of modern tools like AI and agile methodologies points to a value placed on efficient processes and continuous improvement.

• Client Focus: Ultimately, the team is driven by delivering value and successful outcomes for their clients, particularly the automotive sector.

Collaboration Style:

• Integrated Teams: The role requires close collaboration with specialists from Creation, Data, and Strategy, fostering a holistic approach to projects.

• Cross-Functional Communication: Clear and consistent communication is vital for seamless handovers to development and for aligning design with business and data insights.

• Feedback Culture: An open agency culture implies a willingness to give and receive constructive feedback to improve designs and processes.

• Knowledge Sharing: The global training platform and internal collaboration suggest a culture that encourages sharing best practices and learning from each other.

📝 Enhancement Note: The culture at BBDO Germany appears to be a blend of creative energy, professional rigor, and a strong emphasis on collaboration and respect. Candidates who thrive in dynamic, team-oriented environments and are committed to user-centered, data-informed design will likely find this a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating complex client requirements and business objectives into user-friendly and engaging digital experiences.

• Working with Large-Scale Platforms: Designing for extensive web platforms requires a strong understanding of information architecture, scalability, and consistency across numerous features.

• Integrating New Technologies: Staying current with and effectively integrating emerging tools like AI into design workflows while maintaining quality and efficiency.

• Cross-Functional Communication: Navigating communication and alignment across diverse teams (Data, Strategy, Development, Client) can be complex.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Opportunities to deepen skills in areas such as user research, interaction design, accessibility, and advanced prototyping.

• Industry Trends: Exposure to cutting-edge design practices, AI applications in design, and evolving digital trends through global training platforms and client work.

• Client Management: Developing skills in presenting to clients, understanding client feedback, and contributing to strategic client discussions.

• Mentorship: Potential for mentorship from senior designers and creative leaders within BBDO.

📝 Enhancement Note: The challenges presented are typical for a mid-level designer in a leading agency working on significant client projects. The growth opportunities are substantial, emphasizing continuous learning and career advancement within a well-established network.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs with strict business requirements. How did you approach it, and what was the outcome?" (Focus on your process, compromise, and data justification).

• "Walk us through your process for designing a complex web platform. What are the key stages, and how do you ensure user-centricity throughout?" (Highlight your UX methodology, wireframing, prototyping, and testing).

Company & Culture Questions:

• "What interests you about BBDO Germany and this specific role on our automotive client account?" (Research BBDO's work, client portfolio, and values).

• "How do you approach collaboration with developers and data analysts? Describe a challenging cross-functional project you worked on." (Emphasize communication, problem-solving, and teamwork).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your role, the process (research, ideation, design, testing), the solution, and the impact.

• Highlight Key Decisions: Be ready to explain why you made certain design choices, backing them up with user research, data, or established design principles.

• Demonstrate Tool Proficiency: If possible, briefly show your Figma workflow or how you used specific features to achieve your design goals.

• Focus on Impact: Quantify the results of your work whenever possible (e.g., improved conversion rates, reduced bounce rates, increased user satisfaction).

• Engage Your Audience: Make it a conversation. Ask if they have questions as you go, and be ready to elaborate on any aspect of your work.

📝 Enhancement Note: Prepare to discuss your thought process and justification for design decisions. The interview will likely assess not only your technical skills but also your problem-solving abilities, collaborative spirit, and alignment with BBDO's culture and client needs.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on the BBDO Jobs portal.

• Portfolio Customization: Tailor your portfolio to highlight experience with complex web platforms, user journeys, wireframing, prototyping, and your proficiency with Figma. Include at least one case study demonstrating data-informed design optimization.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, key skills (UX/UI Design, Figma, Responsive Design, WCAG, Agile tools), and achievements relevant to agency work or large-scale digital projects. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on articulating your design process, rationale, and the impact of your work. Prepare for questions on collaboration, problem-solving, and your understanding of user-centered design.

• Company Research: Familiarize yourself with BBDO Germany's work, their philosophy, and their key clients, particularly the automotive sector. Understand their commitment to creativity, humanity, and data-driven approaches.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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