UX Research

📍 Job Overview

Job Title: UX Researcher (Semi-Senior)

Company: Draftea

Location: Mexico City, Mexico (Remote OK)

Job Type: Full-Time

Category: User Experience Research / Product Operations

Date Posted: September 07, 2026

Experience Level: Semi-Senior (1-3 years)

Remote Status: Remote-first, with an office presence in Mexico City.

🚀 Role Summary

• Lead end-to-end UX research initiatives for Draftea's sports betting products across Mexico and Brazil, and future expansion markets, driving data-informed product strategy and business opportunity discovery.

• Design and execute a mix of qualitative (interviews, ethnography, usability testing) and quantitative (surveys, behavioral analysis) research methodologies to uncover user needs, adoption barriers, and product-market fit signals.

• Collaborate extensively with Product, Growth, Marketing, Revenue, Trading, and Customer Experience (CX) teams to embed research insights early in the decision-making process, moving beyond late-stage validation.

• Contribute significantly to Research Operations (Research Ops) by strengthening processes, optimizing tooling, and building a robust, accessible shared knowledge base for research findings and learnings across all markets.

📝 Enhancement Note: This role is positioned as a Semi-Senior UX Researcher, indicating a need for someone who can independently manage research projects while also contributing to the foundational elements of a scaling Research Ops function. The "remote-first" nature and multi-market scope suggest a high degree of autonomy and strong cross-cultural communication skills are essential.

📈 Primary Responsibilities

• Design and execute comprehensive qualitative research studies, including in-depth user interviews, ethnographic observations, and moderated/unmoderated usability testing sessions.

• Develop and implement quantitative research designs, such as targeted surveys, A/B testing analysis, and in-depth behavioral data analysis, to validate hypotheses and measure impact.

• Proactively identify key user adoption barriers and critical signals indicating product-market fit across diverse user segments and geographical markets.

• Serve as a strategic partner to Product, Growth, Marketing, Trading, and CX teams, integrating research as an early and continuous input into hypothesis validation and product development lifecycles.

• Synthesize complex research findings from both qualitative and quantitative methods into clear, concise, and actionable recommendations tailored for various stakeholder audiences.

• Foster close collaboration with fellow UX Researchers across different markets to ensure methodological consistency, aligned priorities, and efficient knowledge sharing.

• Drive the evolution of Research Operations by refining research processes, evaluating and implementing appropriate tooling, and contributing to a centralized, accessible repository of insights and learnings.

• Establish and maintain a structured repository of research insights, mapping them directly to consequent action items and strategic initiatives for measurable impact.

• Design and oversee the measurement of post-launch impact for product changes and experiments, ensuring continuous iteration based on real-world user behavior and feedback.

📝 Enhancement Note: The responsibilities highlight a dual focus: executing core research activities and actively building out the operational framework for research. This implies a need for both strong tactical research skills and a strategic, process-oriented mindset. The emphasis on "Research Ops" suggests that candidates who can demonstrate experience in scaling research functions will be highly valued.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Psychology, Sociology, Anthropology, Statistics, or a related field is often preferred for UX Research roles, demonstrating a foundational understanding of research methodologies.

Experience: 1-3 years of dedicated experience in UX Research or Consumer Insights, with a proven track record of working on B2C digital products. This experience should encompass the full research lifecycle from design through to communication of findings.

Required Skills:

• Demonstrated experience in designing and executing end-to-end qualitative research methodologies (e.g., user interviews, ethnographic studies, usability testing).

• Proficiency in designing and analyzing quantitative research studies, including survey design and interpretation, and behavioral data analysis.

• Strong analytical capacity and a highly structured approach to problem-solving and data interpretation.

• Excellent written and verbal communication skills, with the ability to articulate complex findings clearly and persuasively to diverse stakeholders.

• Proven experience working effectively within cross-functional teams (Product, Engineering, Marketing, Growth, etc.).

• Intermediate to Advanced proficiency in both English and Spanish. Preferred Skills:

• Experience with sports betting or real money gaming (RMG) products.

• Familiarity with A/B testing and experimental design principles.

• Experience contributing to or building Research Operations frameworks, including knowledge management systems and process optimization.

• Proficiency in Portuguese.

• Experience with common UX research tools for surveys, usability testing, and data analysis.

📝 Enhancement Note: The requirement for 1-3 years of experience suggests Draftea is looking for candidates who are beyond entry-level but still developing their strategic research leadership. The emphasis on both qualitative and quantitative skills, combined with Research Ops contributions, indicates a need for a well-rounded researcher who can operate independently and help mature the practice.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 end-to-end research projects that demonstrate a clear understanding of the research process, from problem definition to actionable recommendations.

• For each project, clearly articulate the research objectives, methodologies employed (qualitative and/or quantitative), key findings, and the direct impact of your insights on product decisions and business outcomes.

• Include examples of how you translated complex data into easily understandable insights for stakeholders who may not have a research background.

• Highlight any contributions to process improvement, tooling optimization, or knowledge management within a research function.

• Demonstrate experience with B2C digital products, ideally within a fast-paced, growth-oriented environment. Process Documentation:

• Evidence of designing and executing research plans that clearly outline timelines, participant recruitment strategies, and data collection methods.

• Examples of how you have documented research findings, including the creation of shareable reports, presentations, or interactive dashboards.

• Demonstrations of how research insights have been integrated into product development workflows and decision-making processes.

• Showcase contributions to establishing or refining research processes, such as participant screening criteria, consent management, or data archiving.

📝 Enhancement Note: For a Semi-Senior role with a Research Ops component, the portfolio should emphasize not just the execution of research but also the strategic thinking behind it and how the researcher contributed to making research more efficient and impactful for the organization. Quantifiable outcomes should be a key theme.

💵 Compensation & Benefits

Salary Range: Given the Semi-Senior level (1-3 years experience), the remote-first nature, and the location in Mexico City with a multinational team, an estimated annual salary range in Mexico would be MXN $400,000 - MXN $700,000 (approximately USD $22,000 - $39,000). This range accounts for the specific experience level, the demand for UX research skills in the tech industry, and regional cost of living adjustments for Mexico City.

Benefits:

• Remote-First Work Environment: Flexibility to work from home or a co-working space in approved countries.

• Flexible Working Hours: Focus on results and output rather than strict adherence to a 9-to-5 schedule.

• Comprehensive Health Insurance: Coverage for medical, dental, and vision.

• Paid Time Off: Generous vacation days and public holidays.

• Professional Development: Opportunities for training, conferences, and access to learning resources to enhance research skills and career growth.

• Performance-Based Bonuses: Potential for bonuses tied to individual and company performance.

• Equipment Stipend: Allowance for setting up a productive home office.

Working Hours: Draftea promotes a results-oriented work environment with flexible scheduling. While the standard is likely around 40 hours per week, the emphasis is on achieving goals and meeting project deadlines rather than rigid time tracking. Availability for key meetings across different time zones may be required.

📝 Enhancement Note: Salary estimates are based on publicly available data for UX Researchers with 1-3 years of experience in Mexico, adjusted for the tech industry and remote work trends. The benefits are typical for a remote-first tech startup aiming to attract and retain talent in competitive markets.

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Money Gaming (RMG) and Sports Betting Technology. Draftea operates within the rapidly evolving digital entertainment and sports technology sector, characterized by high growth, innovation, and a strong focus on user engagement and retention.

Company Size: Draftea is a growing technology startup. While specific numbers aren't provided, their backing by prominent investors like Sequoia and Kaszek suggests a trajectory of rapid scaling, likely moving from a small founding team to a mid-sized, dynamic organization. This implies an agile, fast-paced environment where individual contributions have a significant impact.

Founded: Draftea was founded with the purpose of revolutionizing real money gaming for sports fans. The company's mission is to enhance the fan experience by making every game feel more engaging and celebratory, bringing players closer to the emotions of sports.

Team Structure:

• The UX Research function appears to be part of a broader Product and Design organization, working closely with Product Managers, Designers, Growth Marketers, and Data Analysts.

• Researchers are expected to collaborate with peers within the UX Research team to maintain methodological consistency and share learnings across markets (Mexico and Brazil primarily).

• The role involves close partnership with various departments, including Product, Growth, Marketing, Trading, and Customer Experience (CX), underscoring a highly cross-functional operational model. Methodology:

• Data-Driven Decision Making: Emphasis on supporting strategic decisions with robust user evidence from both qualitative and quantitative research.

• User-Centric Product Development: A core tenet is to ensure products are designed around user entertainment and passion for sports.

• Agile and Iterative: The "remote-first" and "results-oriented" culture suggests an agile approach to product development and research, with continuous feedback loops.

• Research Operations (Research Ops): A stated focus on strengthening processes, tooling, and knowledge management indicates a commitment to scaling research capabilities efficiently and effectively.

Company Website: https://jobs.draftea.com

📝 Enhancement Note: Draftea's focus on the RMG and sports betting industry, combined with its startup culture and remote-first model, creates a unique operational environment. The emphasis on "fun," "passion," and "high-performing colleagues" suggests a culture that values both hard work and a shared enthusiasm for the product and its users.

📈 Career & Growth Analysis

Operations Career Level: Semi-Senior UX Researcher. This level signifies a professional who has moved beyond foundational research execution and can independently manage moderately complex research projects. They are expected to contribute strategically, mentor junior researchers (if applicable), and actively participate in shaping research methodologies and operational processes.

Reporting Structure: The UX Researcher will likely report into a Head of UX, Design Lead, or a Senior Product Manager overseeing research initiatives. They will work closely with a dedicated UX Research team, fostering peer-to-peer collaboration and knowledge sharing.

Operations Impact: The role is positioned as "key to discover new business opportunities" and directly influences strategic decisions across Product, Growth, Marketing, and Revenue. This means the UX Researcher's work has a direct impact on product-market fit, user adoption, engagement, and ultimately, the company's revenue streams within the competitive real money gaming market.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific research methodologies (e.g., advanced quantitative analysis, behavioral economics in gaming) or product areas.

• Research Ops Leadership: Potential to take on a more prominent role in building and managing the Research Ops function, leading to opportunities in research strategy and program management.

• Cross-Market Expansion: With growth into new markets, there's potential to lead research efforts in those regions, gaining international experience.

• Mentorship: As the team grows, opportunities to mentor junior researchers and contribute to their development.

• Product Strategy Influence: By consistently delivering high-impact insights, the researcher can gain influence over broader product strategy and roadmap decisions.

📝 Enhancement Note: The Semi-Senior level, coupled with the Research Ops responsibilities and multi-market scope, presents a significant growth trajectory. Candidates can expect to develop skills in scaling research functions and influencing strategic business decisions within a high-growth startup.

🌐 Work Environment

Office Type: Draftea operates on a "remote-first" model, meaning remote work is the primary mode of operation. However, they maintain an office in Mexico City, which can serve as a hub for in-person collaboration, team events, or for employees who prefer to work from an office environment.

Office Location(s): The primary office is located in Mexico City. The company's team members are distributed across various countries, including Mexico, Peru, Colombia, Chile, Uruguay, Argentina, the Dominican Republic, and the United States. This distributed nature requires strong asynchronous communication and collaboration tools.

Workspace Context:

• Asynchronous Collaboration: Given the distributed team, proficiency in asynchronous communication tools (e.g., Slack, email, project management software) is crucial.

• Remote Productivity: The environment supports individuals who are self-motivated and can maintain productivity in a remote setting.

• Tech-Enabled: As a technology company, expect access to modern collaboration and research tools.

• Cross-Functional Interaction: Opportunities to engage with diverse teams across different functions and geographies, fostering a rich learning and collaboration experience.

Work Schedule: Draftea emphasizes flexible scheduling focused on achieving results. While a standard work week is likely around 40 hours, employees have autonomy in structuring their days to meet deadlines and project goals, accommodating different time zones where necessary for team collaboration.

📝 Enhancement Note: The "remote-first" aspect is key. While an office exists, the operational model is built around distributed teams. This necessitates a high degree of self-discipline, excellent communication skills, and comfort with digital collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest in the role and company.

• Hiring Manager Interview: Discussion with the hiring manager to delve deeper into your experience, research approach, and understanding of the role's responsibilities. This is a good time to ask about team structure and immediate priorities.

• Portfolio Presentation & Deep Dive: A dedicated session where you will present 1-2 key projects from your portfolio. Be prepared to discuss your research process, methodologies, challenges, and the impact of your work. Expect questions on how you handle ambiguity and translate findings into actionable insights.

• Cross-Functional Collaboration Interview: An interview with representatives from Product, Growth, or Marketing to assess your ability to collaborate effectively with non-research stakeholders, understand their needs, and communicate research findings in a way that drives action.

• Research Ops Discussion: A conversation focused on your experience and ideas related to Research Operations, including process improvement, tooling, and knowledge management.

• Final Interview/Offer: A final discussion, potentially with a senior leader, to confirm fit and extend an offer.

Portfolio Review Tips:

• Structure is Key: Organize your portfolio logically. For each project, clearly outline: Problem/Opportunity, Research Questions, Methodology, Participants, Key Findings, Recommendations, and Impact/Outcome.

• Show, Don't Just Tell: Use visuals (screenshots, mockups, anonymized data charts) to illustrate your points.

• Focus on Impact: Quantify the impact of your research whenever possible (e.g., "Our insights led to a X% increase in conversion," or "Identified a barrier that was preventing Y% of users from completing X").

• Highlight Process Contributions: If you have experience building processes or improving tooling, dedicate a section or highlight these contributions within relevant projects.

• Tailor to the Role: Emphasize projects that align with B2C digital products and, if possible, demonstrate experience in fast-paced, growth-oriented environments.

• Be Ready for Questions: Anticipate questions about your decision-making process, how you handle conflicting findings, and how you manage stakeholder expectations.

Challenge Preparation:

• Process Design Exercise: You might be asked to outline a research plan for a hypothetical product feature or problem. Focus on clear objectives, appropriate methodologies, and how you'd measure success.

• Insight Synthesis: You could be given raw research data (e.g., interview transcripts, survey results) and asked to synthesize key themes and actionable recommendations.

• Collaboration Scenario: Be prepared to discuss how you would approach a situation where stakeholders disagree with your findings or push back on research recommendations.

📝 Enhancement Note: The emphasis on a portfolio presentation and cross-functional interviews suggests Draftea values practical application and collaboration. Candidates should prepare to articulate not just what they did, but why they did it, how it impacted the business, and how they would contribute to scaling research operations.

🛠 Tools & Technology Stack

Primary Tools:

• Qualitative Research Platforms: Tools for conducting and analyzing interviews and usability tests (e.g., UserTesting.com, Lookback, Dovetail for synthesis).

• Quantitative Research Platforms: Survey tools (e.g., SurveyMonkey, Typeform, Google Forms) and potentially platforms for behavioral analytics (e.g., Amplitude, Mixpanel, Google Analytics).

• Data Analysis Software: Proficiency in spreadsheet software (Excel, Google Sheets) for data manipulation and analysis. Statistical software (e.g., R, SPSS) might be a plus for deeper quantitative analysis.

• Collaboration & Communication: Slack for real-time communication, Google Workspace (Docs, Sheets, Slides) for documentation and presentations.

Analytics & Reporting:

• Product Analytics Tools: Experience with tools like Amplitude, Mixpanel, or Google Analytics to understand user behavior and track experiment outcomes.

• Data Visualization Tools: Familiarity with dashboarding tools like Tableau, Looker, or even advanced Google Sheets/Excel charting to present data effectively.

CRM & Automation:

• While not directly a CRM role, understanding how user data flows from CRM or product analytics into research insights is beneficial. Experience with project management tools (e.g., Jira, Asana, Trello) for tracking research initiatives is also valuable.

• Knowledge Management Systems: Experience with or ability to help establish systems for storing and retrieving research findings (e.g., internal wikis, dedicated research repositories).

📝 Enhancement Note: The technology stack for a UX Researcher in a fast-growing tech startup is diverse. The emphasis on both qualitative and quantitative tools, alongside analytics and knowledge management, points to a need for a researcher who is comfortable with a broad range of digital tools and can adapt to new technologies.

👥 Team Culture & Values

Operations Values:

• User Entertainment & Passion: A core value is creating products that resonate with sports fans' passion, driving a user-centric approach in all activities.

• Hard Work & Fun: Draftea fosters an environment where employees work diligently but also enjoy their work and colleagues, promoting a positive and energetic atmosphere.

• High Performance & Motivation: The company seeks to attract and retain highly motivated individuals who are passionate about the product and their roles, contributing to a culture of excellence.

• Results-Oriented: Emphasis is placed on achieving outcomes and delivering value, with flexibility in how work is structured.

• Data-Driven: Strategic decisions are underpinned by real user evidence, emphasizing the importance of research and analytics.

Collaboration Style:

• Cross-Functional Partnership: A strong emphasis on collaboration across Product, Growth, Marketing, Trading, and CX teams to ensure research insights are integrated early and widely.

• Peer Collaboration: Close work with fellow UX Researchers to maintain methodological alignment and share learnings across different markets.

• Asynchronous Communication: Given the remote-first nature, effective asynchronous communication and documentation are vital for seamless collaboration.

• Feedback Culture: An environment that likely encourages constructive feedback to drive continuous improvement in both product and processes.

📝 Enhancement Note: The company culture appears to be a blend of a startup's drive and innovation with a focus on user enjoyment and a supportive, high-performing team environment. The remote-first aspect necessitates a strong culture of trust and accountability.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Research Operations: As a growing company, establishing and scaling efficient Research Ops processes, tooling, and knowledge management systems will be a key challenge.

• Multi-Market Research: Conducting research across different cultural and linguistic contexts (Mexico, Brazil, potentially others) requires adaptability in methodologies and participant recruitment.

• Balancing Qualitative and Quantitative: Effectively integrating and triangulating insights from both qualitative and quantitative research to provide a holistic understanding of user behavior.

• Stakeholder Management: Ensuring research findings are understood, accepted, and acted upon by diverse, busy cross-functional teams, especially when they challenge existing hypotheses.

• Rapid Product Iteration: Keeping pace with a fast-moving product development cycle in the competitive RMG industry, where research needs to be timely and actionable.

Learning & Development Opportunities:

• Research Ops Leadership: Opportunity to define and lead the Research Ops strategy, building a scalable framework for research within the company.

• International Market Research: Gain expertise in conducting user research in diverse cultural and regulatory environments.

• Product Strategy Influence: Develop skills in translating research findings into strategic product recommendations that directly impact business growth.

• Methodological Expansion: Opportunity to deepen expertise in advanced quantitative methods or explore new qualitative techniques relevant to the gaming industry.

• Mentorship and Skill Development: Access to learning resources, potential mentorship, and opportunities to grow into more senior or specialized research roles.

📝 Enhancement Note: The challenges highlight the dynamic nature of a growing tech startup in a niche industry. The growth opportunities are significant for someone looking to build out a research function and gain broad experience across product strategy and international markets.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a research plan to understand why users in Brazil might be adopting our product differently than users in Mexico?" (Focus on methodology, cultural considerations, and data sources.)

• "Describe a time you had to convince a skeptical stakeholder of your research findings. What was your approach, and what was the outcome?" (Focus on communication, data visualization, and stakeholder management.)

• "Imagine we are considering a new feature for live in-game betting. Outline the research steps you would take from initial concept to post-launch evaluation." (Focus on end-to-end process, hypothesis generation, and measuring impact.) Company & Culture Questions:

• "Based on your understanding of Draftea, what do you see as the biggest opportunities for UX research to impact our product strategy?" (Demonstrate research on the company, industry, and product.)

• "How do you contribute to a positive and productive team environment, especially in a remote-first setting?" (Focus on collaboration, communication, and proactive engagement.)

• "How would you measure the success of your research initiatives and demonstrate their ROI to the business?" (Focus on metrics, impact articulation, and value proposition of research.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your case studies as compelling stories with a clear beginning (problem/goal), middle (your research process and findings), and end (recommendations and impact).

• Visual Storytelling: Use slides effectively with minimal text, focusing on key visuals, data points, and impactful quotes.

• Focus on "Why" and "So What": For each step of your research process, explain why you made that choice and so what was the implication of your findings.

• Demo Research Ops Contributions: If you have examples of process improvements or tool implementation, weave these into your project narratives or dedicate a separate slide to showcase your operational thinking.

• Engage and Listen: Be prepared for interactive Q&A. Listen carefully to questions and provide thoughtful, detailed answers that tie back to your experience.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only research expertise but also strategic thinking, operational contribution, and effective cross-functional collaboration. The portfolio presentation is a critical component for showcasing practical application and impact.

📌 Application Steps

To apply for this Semi-Senior UX Researcher position:

• Submit your application through the provided link on the Draftea jobs portal.

• Customize Your Resume: Tailor your resume to highlight your experience in B2C digital products, end-to-end research execution, qualitative and quantitative methodologies, and any contributions to Research Ops or process improvements. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your skills in research design, execution, analysis, and impact. Ensure each project clearly articulates the problem, your approach, key findings, and the resulting business impact. Prepare to present these projects concisely.

• Prepare for Research Ops Discussion: Be ready to discuss your experience with research processes, tooling, and knowledge management. Think about how you would approach building or scaling these elements within Draftea.

• Research Draftea and the RMG Industry: Familiarize yourself with Draftea's products (Draftea in Mexico, Pitaco in Brazil), their mission, and the broader sports betting and real money gaming market. Understand their "remote-first" culture and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.