UX Designer Especialista

📍 Job Overview

Job Title: UX Designer Especialista

Company: MadeiraMadeira

Location: Curitiba/PR or São Paulo/SP

Job Type: Full-Time

Category: User Experience (UX) Design / Product Design

Date Posted: April 1, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead the user discovery and research phase for the new home services platform, ensuring a deep understanding of customer and professional needs.

• Utilize advanced UX research methodologies, including in-depth interviews, usability testing, and contextual studies, to gather actionable insights.

• Integrate Artificial Intelligence (AI) tools extensively within the design and research process to accelerate synthesis, hypothesis generation, prototyping, and large-scale interface design.

• Develop and maintain a comprehensive user knowledge repository (personas, journey maps) to guide product decisions and foster a user-centric culture across the business unit.

• Collaborate closely with multidisciplinary teams (Product, Engineering, Data) to translate user insights into impactful product enhancements and strategic business decisions.

📝 Enhancement Note: This role is positioned as a senior/specialist UX Designer within a new, agile business unit operating as a startup within a larger corporation. The emphasis on AI integration and a "startup within a company" model suggests a fast-paced, innovative environment requiring strong autonomy and strategic thinking. The core focus is on the 'Discovery' phase, indicating a need for a candidate who can deeply understand user problems before solutioning.

📈 Primary Responsibilities

• Plan and execute comprehensive user research initiatives, including in-depth interviews, usability testing, contextual inquiries, and quantitative surveys, to uncover user behaviors, motivations, and pain points for both customers and service providers.

• Map and meticulously document end-to-end user flows and complete user journeys (for both customers and service providers), translating research findings into clear, actionable frameworks for the Product team.

• Leverage AI tools to expedite research synthesis, hypothesis generation, AI-assisted prototyping, and qualitative data analysis, enabling a greater focus on critical thinking and in-depth problem-solving.

• Employ AI tools (e.g., Claude integrated with Figma) within the Design System to accelerate the design of screens and functionalities, enabling the rapid and large-scale creation of designs, flows, and foundational code for developers.

• Construct and maintain an accessible, active repository of user knowledge for the Services for Home vertical, including personas, journey maps, and research insights, ensuring this knowledge informs the daily activities of product squads.

• Champion a culture of continuous learning grounded in evidence, structured experimentation, and user-driven decisions across the entire business unit, including Product & Technology and key stakeholders.

• Collaborate with Product Managers and Engineers to define product roadmaps, prioritize features based on user needs and business objectives, and ensure the successful implementation of UX recommendations.

• Conduct competitive analysis and market research to identify industry best practices, emerging trends, and opportunities for innovation within the home services marketplace.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on the "Discovery" phase of product development and a significant integration of AI tools. The role requires not just research execution but also the strategic dissemination of knowledge and the cultivation of a user-centric mindset across different departments. The mention of "large-scale interface design" with AI suggests a need for efficiency and volume in design output.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Design, Psychology, Computer Science, or a related field is typically expected for this level of expertise. Equivalent practical experience will also be considered.

Experience: 5-10 years of progressive experience in UX Design, with a significant focus on UX Research and product discovery within digital product environments.

Required Skills:

• Deep mastery of UX Research methods, including in-depth interviews, usability testing, contextual research, diary studies, and surveys, coupled with expertise in Continuous Discovery frameworks.

• Advanced proficiency in mapping and documenting complex, end-to-end user flows and journeys, with a demonstrated ability to translate research findings into clear, actionable artifacts for product teams.

• Strong capability to integrate qualitative and quantitative data to inform product decisions, with a critical understanding of the appropriate application of various research methods.

• Practical and recurring use of Artificial Intelligence (AI) tools within the design (UI) and research (UX) process, including AI for interview synthesis, hypothesis generation, data analysis, and AI-assisted prototyping and screen/flow design.

• Proven experience working effectively in multidisciplinary teams (Product, Engineering, Data), possessing clear communication skills and the ability to advocate for UX recommendations with robust technical and business arguments.

Preferred Skills:

• Experience working with marketplaces or products that connect two sides of a platform (e.g., B2C and B2B, or platform and service providers).

• Familiarity with collaboration and research tools such as Figma (with AI integration), Miro, Maze, Dovetail, Hotjar, or similar platforms.

• Hands-on experience with service-oriented products or platform economies (e.g., home services, gig economy, on-demand services).

• Advanced proficiency in using Claude integrated with Figma for interface generation and refinement, demonstrating the ability to combine generative AI with critical UX thinking.

• Experience in a fast-paced, startup-like environment or within a new business unit of a larger corporation.

📝 Enhancement Note: The "red-ribbon" skills emphasize practical, hands-on experience with AI tools, particularly within Figma, and specific domain experience in marketplaces and service platforms. This suggests the company is looking for someone who can hit the ground running with their existing or planned technology stack and business model.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated ability to lead and execute end-to-end UX research projects, showcasing a structured approach from planning to synthesis and recommendation.

• Case studies that clearly articulate complex user problems, the research methodologies employed, key insights derived, and the resulting product solutions or strategic recommendations.

• Examples of meticulously crafted user journey maps, flow diagrams, and persona documents that illustrate deep user understanding and influence product direction.

• Evidence of how quantitative and qualitative data were integrated to drive product decisions, ideally with measurable outcomes.

Process Documentation:

• Showcase examples of well-documented research plans, discussion guides, and synthesis reports.

• Include examples of how user feedback and research insights were translated into actionable product requirements or backlog items.

• Demonstrate experience in creating and maintaining user knowledge repositories (e.g., insights databases, shared journey maps) that are accessible and utilized by cross-functional teams.

• Provide evidence of contributions to design systems or style guides, particularly those enhanced or generated with AI assistance, ensuring consistency and scalability.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating a structured research process, the ability to translate insights into action, and, crucially, the practical application of AI in UX. Candidates should be prepared to showcase projects where AI played a significant role in accelerating or enhancing their discovery and design work.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-10 years), the specialist nature of the role, and the locations (Curitiba/São Paulo), a competitive salary range in Brazil would typically fall between R$ 8,000 to R$ 14,000 per month (gross). This estimate is based on industry benchmarks for senior UX Designers in tech companies in major Brazilian cities, considering the advanced AI skill requirement.

Benefits:

• Vale-transporte (Transportation Voucher)

• Vale-refeição e alimentação (Meal and Food Voucher via Flash Benefícios)

• Wellhub (formerly Gympass) for wellness and fitness

• Plano de Saúde com cobertura nacional (National Health Insurance with co-participation)

• Plano odontológico SulAmérica (SulAmérica Dental Plan)

• Auxílio Educação (Education Assistance)

• Seguro de Vida MetLife (MetLife Life Insurance)

• Programa de vantagens com descontos em estabelecimentos (Discount Program at establishments)

• Convênio com Sistema S (Sesc, Senai, Senat) (Partnership with social service systems)

• Convênio com universidades e escolas de cursos diversos (Partnership with universities and various course schools)

• Programa Ammar (Pregnancy and Parenthood Program)

Working Hours: 40 hours per week, aligning with standard full-time employment in Brazil. The hybrid model allows for flexibility in how these hours are structured between home and office.

📝 Enhancement Note: The salary range is an estimation for the Brazilian market, considering the role's seniority and specialized skills (AI integration). Actual compensation will depend on the candidate's specific experience, negotiation, and the company's internal compensation structure. The benefits package is comprehensive, reflecting typical offerings from larger Brazilian tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Home Goods / Marketplace for Services. MadeiraMadeira is a major player in the Latin American e-commerce space, focusing on home products. This new vertical expands into the services marketplace, leveraging technology and a platform approach.

Company Size: Over 1,400 employees, indicating a large, established organization with the resources to support new ventures.

Founded: Over 15 years ago, suggesting a mature company with a solid market presence and experience in scaling operations.

Team Structure:

• The UX Designer will be part of the "Diretoria de Produto & Tecnologia" (Product & Technology Directorate), which comprises over 250 individuals.

• The specific "tribo" (tribe) focuses on "Serviços para Casa" (Home Services), operating with startup agility and autonomy, supported by a larger corporate structure.

• This vertical has recently been strengthened by two acquisitions (Iguanafix and Triider), suggesting a dynamic environment with potential for integration and growth.

Methodology:

• Emphasis on reinventing and growth, with a focus on practical learning and building impactful projects.

• Strong customer obsession ("obsessão pelo cliente") and a "start from the back and deliver simple, useful, and enchanting solutions" approach.

• Values include: high-performance teams, unwavering will and determination, putting the team first, resilience, delivering results, agile execution, curiosity, and doing more with less.

• A commitment to Diversity, Inclusion, and Belonging (DIB) is explicitly stated.

Company Website: https://www.madeiramadeira.com.br/

📝 Enhancement Note: The company culture is a blend of startup agility within a large corporate structure. The emphasis on "reinventing people," customer obsession, and specific values provides a strong insight into how operations and product teams are expected to function. The recent acquisitions point to a potentially complex but exciting integration phase.

📈 Career & Growth Analysis

Operations Career Level: Specialist / Senior UX Designer. This role is positioned as the "maximum reference in UX" for the Home Services vertical. It demands deep expertise in discovery, research, and AI integration, moving beyond standard interface design to foundational user understanding.

Reporting Structure: The UX Designer will report within the Product & Technology Directorate, specifically within the new Home Services business unit. They will work closely with Product Managers, Engineers, and Data professionals, likely reporting to a Product Lead or Head of UX/Design for this vertical.

Operations Impact: The UX Designer's impact is critical for the success of the new Home Services platform. By deeply understanding user needs and translating them into effective product strategies and designs, they will directly influence customer acquisition, retention, platform adoption, and overall business growth for this new vertical. Their work will lay the "foundation of knowledge about our users that will guide the product decisions of the vertical."

Growth Opportunities:

• Specialization Advancement: Deepen expertise in AI-driven UX research and design, becoming a recognized authority in this cutting-edge field within the company and the broader industry.

• Leadership Potential: Progress to a Lead UX Designer or UX Manager role within the Home Services vertical or other business units as the company grows and expands its product offerings.

• Cross-functional Expansion: Gain broader experience across product strategy, business development, and operational aspects of launching and scaling a new marketplace.

• Mentorship: Opportunity to mentor junior designers and researchers as the team grows, contributing to the development of the UX practice within MadeiraMadeira.

• Industry Exposure: Contribute to a significant innovation within the Brazilian e-commerce and services marketplace sector, potentially leading to speaking engagements or industry recognition.

📝 Enhancement Note: This role offers significant growth potential due to its strategic importance in a new business unit and the emphasis on cutting-edge AI integration. The opportunity to shape a new product from its foundational stages and influence a large user base is substantial.

🌐 Work Environment

Office Type: Hybrid work model. This implies a combination of remote work and in-office collaboration.

Office Location(s): Curitiba/PR or São Paulo/SP. These are major Brazilian cities with established tech hubs.

Workspace Context:

• The role is part of a "tribo" (tribe) operating with "agilidade e autonomia" (agility and autonomy) like a startup, but with the support of a large company structure. This suggests a dynamic, collaborative, and potentially fast-paced work environment.

• Expect interaction with cross-functional teams (Product, Engineering, Data) in both remote and in-office settings, utilizing collaboration tools like Miro and Figma.

• Access to modern design and research tools, including AI integrations, will be a key part of the operational environment.

• The "startup within a company" model often fosters an entrepreneurial spirit, encouraging innovation and proactive problem-solving.

Work Schedule: The standard 40-hour work week is expected, with the hybrid model offering some flexibility in daily structuring, balancing remote focus time with in-office collaborative sessions.

📝 Enhancement Note: The hybrid model in major Brazilian cities points to a modern work environment that balances flexibility with the need for in-person collaboration, especially for a role focused on discovery and team synergy. The "startup within a company" aspect suggests an environment that values initiative and quick adaptation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a recruiter screen to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: Deep dive into experience, UX philosophy, and specific skills, particularly regarding research methodologies and AI integration.

• Portfolio Review & Case Study Presentation: A critical stage where candidates present their work, focusing on how they approach user problems, conduct research, synthesize findings, and the impact of their contributions. Expect a specific focus on AI integration in their case studies.

• Technical/Skills Assessment: Potentially a practical exercise or a deeper discussion on specific research techniques, AI tool usage, or problem-solving scenarios.

• Cross-functional Team Interviews: Meetings with Product Managers, Engineers, and potentially other designers to assess collaboration style, communication, and ability to work within a multidisciplinary team.

• Final Interview: May involve senior leadership to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Highlight AI Integration: Dedicate specific sections or case studies to demonstrate the practical application of AI in your UX research and design processes. Quantify benefits where possible (e.g., "accelerated synthesis by X%", "generated Y hypotheses").

• Focus on Discovery: Showcase projects where you led the discovery phase, emphasizing your ability to uncover deep user needs and translate them into strategic product directions.

• Showcase User Journey & Flow Mapping: Present detailed examples of end-to-end journey maps and complex flow diagrams, explaining your rationale and how they informed decisions.

• Demonstrate Impact: For each case study, clearly articulate the problem, your role, the solution, and the measurable impact on users and the business. Use data and metrics where available.

• Tailor to Home Services: If possible, include or highlight projects related to marketplaces, service platforms, or consumer services to demonstrate domain relevance.

• Structure and Clarity: Ensure your portfolio is well-organized, easy to navigate, and clearly communicates your thought process and contributions.

Challenge Preparation:

• Be prepared to discuss your approach to conducting user research in a hybrid environment and with AI augmentation.

• Practice articulating how you translate complex research data into actionable insights for engineering and product teams.

• Prepare to discuss specific AI tools and how you integrate them into your workflow, including ethical considerations or limitations.

• Think about how you would foster a user-centric culture within a new business unit and influence stakeholders.

• Be ready to discuss your experience with marketplaces or service platforms, including the unique challenges they present.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio and practical application, especially concerning AI. Candidates need to prepare concrete examples that showcase their expertise in research, discovery, and the innovative use of AI tools in the UX lifecycle.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be a primary tool for design and prototyping, with a specific mention of AI integration (e.g., "Claude integrado ao Figma"). Proficiency in using Figma for large-scale design, component libraries, and collaborative workflows is essential.

• Miro: Likely used for collaborative ideation, workshop facilitation, journey mapping, and flow diagramming.

• AI Tools: Broadly mentioned, including specific examples like Claude. Candidates should be familiar with various AI applications in UX, such as:

  • AI for research synthesis (summarizing interviews, identifying themes).
  • AI for hypothesis generation.
  • AI for assisted prototyping and content generation.
  • AI for large-scale screen and flow design.

• UX Research Tools: Familiarity with tools like Maze (for remote usability testing), Dovetail (for research repository and synthesis), and Hotjar (for user behavior analytics like heatmaps and session recordings) is preferred.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to the UX Designer role, but understanding how UX impacts CRM/automation systems from a user perspective (e.g., customer service portals, onboarding flows) could be a plus.

📝 Enhancement Note: The technology stack emphasizes modern design and collaboration tools, with a significant focus on the integration of AI. Candidates should be prepared to discuss their hands-on experience with these specific tools, particularly Figma with AI, and how they leverage them to enhance UX processes.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A core value, driving all decisions to ensure the best possible experience for both customers and service providers on the platform.

• Curiosity & Learning: A continuous drive to learn, innovate, and explore new methods, especially with AI integration. This implies a culture that embraces experimentation and knowledge sharing.

• Agility & Resilience: The "startup within a company" model fosters a need for quick adaptation, fast learning from mistakes, and the ability to navigate change effectively.

• Collaboration & Team First: Emphasis on working together, collective decision-making, and mutual support across multidisciplinary teams.

• Determination & Results-Driven: A focus on achieving ambitious goals with strong execution, underpinned by a belief in the company's purpose.

• Efficiency & Doing More with Less: A practical approach to problem-solving, seeking innovative solutions with optimized resources.

Collaboration Style:

• Highly collaborative, with frequent interaction between UX, Product, Engineering, and Data teams.

• Expect a mix of synchronous (meetings, workshops) and asynchronous (collaboration tools, documentation) communication.

• A culture that values open feedback and constructive debate to arrive at the best solutions.

• The "startup" environment likely promotes a flat hierarchy within the tribe, encouraging direct communication and shared ownership.

📝 Enhancement Note: The values emphasize a proactive, user-centric, and collaborative approach. Candidates who thrive in dynamic environments, are eager to learn and experiment (especially with AI), and prioritize team success will be a strong cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating a Startup within a Large Company: Balancing the agility and autonomy of a startup with the processes and structure of a large corporation.

• Integrating AI Effectively: Ensuring AI tools are used strategically and ethically to enhance, not replace, human critical thinking and empathy in UX design.

• Building a New Vertical: Establishing a robust user understanding and product foundation for a new business unit, requiring significant research and strategic input.

• Managing Dual User Needs: Balancing the distinct needs and expectations of both customers seeking services and service providers offering them on the platform.

• Rapid Pace of Innovation: Keeping up with fast-evolving AI technologies and incorporating them effectively into UX workflows.

Learning & Development Opportunities:

• AI in UX Specialization: Becoming a leading expert in applying AI for user research, synthesis, and design at scale.

• Marketplace & Platform Dynamics: Gaining deep knowledge in the complexities of two-sided marketplaces and service economies.

• Product Strategy & Business Acumen: Contributing significantly to the strategic direction of a new business unit, developing a strong understanding of business drivers.

• Mentorship & Leadership: Opportunities to guide and mentor junior team members as the UX practice grows within MadeiraMadeira.

• Industry Best Practices: Staying at the forefront of UX trends, particularly those driven by AI and platform economics.

📝 Enhancement Note: The challenges are directly tied to the innovative nature of the role and the company's strategic direction. The growth opportunities are substantial, offering a chance to become a specialist in a high-demand field while contributing to significant business growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI to significantly accelerate your UX research or design process. What was the outcome?" (Focus on specific tools, methodology, and impact.)

• "How would you approach understanding the core pain points for both homeowners needing services and professionals providing them on our platform?" (Prepare to outline a discovery plan using various research methods.)

• "Walk us through a complex user journey you mapped. What were the key insights, and how did they influence product decisions?" (Be ready to present a case study from your portfolio.)

• "How do you balance user needs with business objectives and technical constraints in your design process?" (Demonstrate strategic thinking and problem-solving.)

Company & Culture Questions:

• "What interests you about MadeiraMadeira and our new Home Services vertical?" (Research the company's mission, values, and recent acquisitions.)

• "How do you contribute to fostering a user-centric culture within a team?" (Relate to their values of customer obsession and continuous learning.)

• "Describe a time you worked in a multidisciplinary team. How did you ensure effective collaboration and communication?" (Highlight teamwork and communication skills.)

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio case studies as compelling narratives, starting with the user problem and ending with the impact of your solution.

• Quantify Impact: Whenever possible, use metrics and data to demonstrate the success of your projects (e.g., improved conversion rates, increased user satisfaction, reduced task completion time).

• Highlight AI Use Cases: Clearly delineate where and how AI was used in each relevant project. Be prepared to explain the specific benefits and any challenges encountered.

• Focus on Process: Detail your research methodology, your thought process, and how you made decisions. This is crucial for a specialist role.

• Conciseness: Be prepared to present your strongest 2-3 case studies thoroughly within the allotted time, focusing on relevance to this role (discovery, AI, marketplaces).

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical experience with AI in UX, strategic research capabilities, and the ability to articulate impact. Candidates should be ready to showcase their work through storytelling and data-driven examples.

📌 Application Steps

To apply for this operations position:

• Submit your application through the MadeiraMadeira Careers Portal.

• Tailor your Resume: Highlight keywords related to UX Research, AI in Design, User Discovery, Journey Mapping, Marketplace experience, and specific tools mentioned (Figma, Miro, Claude). Quantify achievements whenever possible.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best demonstrate your expertise in user research, discovery, AI integration, and ideally, marketplace/service platform experience. Ensure each case study clearly outlines the problem, your role, process, insights, solution, and measurable impact.

• Prepare Your Narrative: Practice articulating your experience, your approach to UX, and your passion for user-centered design, especially how you leverage AI. Be ready to walk through your portfolio with confidence and clarity.

• Research MadeiraMadeira: Understand their mission, values, their expansion into home services, and the recent acquisitions. This will help you tailor your responses and demonstrate genuine interest during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.