UX Designer

📍 Job Overview

Job Title: UX Designer

Company: Seasalt Cornwall

Location: United Kingdom (Remote)

Job Type: Full-Time

Category: Digital Design / UX Design

Date Posted: 2026-07-30

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (with occasional travel to Cornwall)

🚀 Role Summary

• Shape Digital Customer Experience: Drive the enhancement of the Seasalt ecommerce website, focusing on user flows from browsing to checkout to create an intuitive, enjoyable, and inclusive shopping experience.

• User-Centred Design & Research: Employ user research methodologies, including usability testing and customer interviews, to gather insights that inform design decisions and optimize key e-commerce journeys.

• Design System & Accessibility Champion: Contribute to and maintain the Seasalt Design System, ensuring reusable, accessible components and strict adherence to WCAG standards across all digital touchpoints.

• Data-Informed Optimization: Leverage customer analytics, A/B testing, and experimentation to validate design hypotheses and continuously improve user engagement and conversion rates.

📝 Enhancement Note: The role is explicitly described as "remote within the UK," indicating a need for candidates to reside in the UK. The emphasis on "data-enabled omnichannel retailer" and "digital capability" suggests a strong focus on leveraging data and technology for business growth and customer engagement.

📈 Primary Responsibilities

• Design user flows, wireframes, prototypes, and high-fidelity interfaces for the ecommerce website using a user-centered, iterative design process.

• Re-design and optimize key e-commerce journeys, including navigation, search, product pages, filters, shopping bag, and checkout, to improve usability, engagement, and conversion.

• Contribute to and maintain the Seasalt Design System, creating reusable and accessible components aligned to ensure consistency across digital experiences.

• Apply Seasalt's brand guidelines across digital products, collaborating closely with Creative and Graphics teams to maintain brand integrity.

• Manage multiple priorities across roadmap initiatives, optimization projects, and business-as-usual improvements.

• Champion inclusivity and accessibility throughout the product lifecycle, ensuring compliance with WCAG standards and collaborating with developers for testing, implementation, and maintenance.

• Plan and conduct moderated and unmoderated usability testing, customer interviews, and journey mapping to understand customer needs and shopping behaviors.

• Analyze customer research, behavioral analytics, surveys, and insights to identify opportunities and inform design decisions, communicating and measuring impacts alongside key stakeholders.

• Collaborate closely with Developers, Product Managers, and stakeholders across the business within a fast-paced, collaborative Digital team.

• Explore how AI can help enhance and accelerate the design process.

📝 Enhancement Note: The responsibilities highlight a blend of strategic UX thinking and hands-on design execution, with a strong emphasis on data-driven decision-making, accessibility, and cross-functional collaboration within a digitally focused retail environment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of UX principles and design thinking is paramount.

Experience: 2-5 years of experience in a UX, Product Design, or similar digital design role.

Required Skills:

• UX/Product Design Experience: Proven experience in a UX or Product Design role, with a portfolio showcasing end-to-end design processes and solutions.

• Figma Proficiency: Confidence in designing and prototyping in Figma, from early concepts through to high-fidelity designs.

• User Research & Testing: Experience planning and facilitating collaborative workshops, conducting user research, and performing usability testing to derive actionable design improvements.

• Accessibility Expertise: Experience designing accessible digital experiences in line with WCAG guidelines.

• Cross-functional Collaboration: Experience planning and facilitating collaborative workshops with stakeholders and cross-functional teams.

• Data & Analytics Acumen: Data-informed approach, using research, analytics, and experimentation to make decisions and continuously improve experiences.

• Communication & Presentation: Comfortable presenting design rationale, research findings, and recommendations to stakeholders at all levels.

• Adaptability & Organization: Organised and adaptable, comfortable managing multiple projects and priorities in a fast-paced environment.

Preferred Skills:

• Experience contributing to or maintaining Design Systems.

• Familiarity with e-commerce platforms and best practices.

• Understanding of AI applications in the design process.

📝 Enhancement Note: The emphasis on "data-enabled," "analytics," and "A/B testing" suggests that candidates with a strong analytical mindset and the ability to translate data into design improvements will be highly valued. The requirement for "WCAG guidelines" indicates a need for a deep understanding of inclusive design principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong understanding of the UX design process, from research and ideation to wireframing, prototyping, and final UI design.

• Showcase specific examples of optimizing e-commerce journeys (e.g., checkout, product pages, search) and the impact of those changes.

• Include case studies that highlight problem-solving skills, user research methodologies applied, and measurable outcomes (e.g., conversion rate improvements, usability enhancements).

• Feature examples of designing accessible interfaces and adherence to WCAG principles.

• Present work that demonstrates collaboration with developers and stakeholders, illustrating how design solutions were implemented.

• Include examples of contributions to a design system or the application of existing design system components. Process Documentation:

• Candidates are expected to articulate their design process clearly, explaining how they approach user research, ideation, prototyping, testing, and iteration.

• The ability to explain how data and analytics inform design decisions should be evident in portfolio case studies.

• Demonstrate an understanding of how to document design specifications for developers, ensuring clear communication of user flows, interactions, and UI elements.

📝 Enhancement Note: The job description explicitly requests a portfolio with relevant examples, either attached or linked within the CV/cover letter. This portfolio should serve as tangible proof of the candidate's skills and experience in UX design, particularly within an e-commerce context.

💵 Compensation & Benefits

Salary Range: Up to £36,000 per year, depending on experience (Band 2).

Benefits:

• 34 days paid annual leave (including bank holidays), increasing with length of service.

• Attractive 50% employee discount.

• Flexible benefits allowance to personalize your benefits package.

• Private Medical Scheme including 24/7 virtual GP.

• Free access to our Employee Assistance Programme through Retail Trust with 24/7 support.

• Pension plan with generous 7% employer contributions.

• Life assurance programme.

• Enhanced family leave policies.

• Flexible working opportunities with a hybrid working approach.

• Learning and Development opportunities.

• Two days per year paid volunteering opportunities.

• Employee networks, including the Inclusion & Belonging Network.

• Access to a discount hub for savings on various retailers and gym memberships.

Working Hours: Full-time, implying approximately 40 hours per week, with flexible working opportunities.

📝 Enhancement Note: The salary is provided as an annual figure, which is standard for full-time roles. The breakdown of benefits is extensive, highlighting the company's commitment to employee well-being and professional development, which is attractive for mid-level professionals. The "hybrid working approach" combined with "remote within the UK" suggests a flexible work model that may involve occasional travel to Cornwall.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Omnichannel, E-commerce)

Company Size: Seasalt Cornwall is a well-established retailer with a growing international presence, indicating a medium to large enterprise size, likely employing over 500 people.

Founded: 1981, with a history rooted in durable clothing for artists and mariners, now evolved into a modern, data-enabled omnichannel retailer.

Team Structure:

• The role sits within a collaborative Digital team, working closely with Developers, Product Managers, and stakeholders across the business.

• The team values customer-centred design, experimentation, and accessibility as core principles.

• There's an emphasis on cross-functional collaboration to ensure cohesive digital experiences. Methodology:

• Data-Driven: The company is described as "data-enabled," implying a strong reliance on data analytics for decision-making and performance measurement.

• Iterative Design: The role involves an "iterative, user-centred design process," suggesting a continuous improvement approach.

• Experimentation: The team utilizes A/B testing and experimentation to validate ideas and drive improvements.

• Customer Focus: A strong emphasis is placed on understanding and serving customer needs.

Company Website: https://www.seasaltcornwall.com/

📝 Enhancement Note: Seasalt Cornwall positions itself as a blend of heritage and innovation, emphasizing responsible sourcing and technological advancement. The company's growth and international presence suggest a dynamic and evolving work environment, particularly within its digital operations.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level UX Designer. This role offers the opportunity to make a significant impact on the customer experience of a growing retail brand. The responsibilities suggest a role with a good degree of autonomy and ownership over design projects.

Reporting Structure: The UX Designer will likely report to a Head of Digital, Digital Product Manager, or a similar senior role within the Digital team. They will collaborate closely with developers and product managers.

Operations Impact: The UX Designer’s work directly influences customer acquisition, retention, and conversion rates on the e-commerce platform, thereby having a tangible impact on revenue and business growth. The focus on optimization and data-informed decisions underscores this impact.

Growth Opportunities:

• Skill Development: Deepen expertise in UX research, UI design, accessibility standards, and potentially explore AI applications in design.

• Career Progression: Potential to move into Senior UX Designer, Product Designer, or UX Lead roles, managing more complex projects or leading design initiatives.

• Cross-functional Exposure: Gain valuable experience working across different departments (Marketing, Creative, Development, Product Management) within a retail context.

• Design System Ownership: Opportunity to take on greater responsibility within the Design System, potentially leading its evolution.

📝 Enhancement Note: The role is positioned as a significant contributor to the company's digital strategy, offering a clear path for growth within UX and digital product development, especially within the e-commerce retail sector.

🌐 Work Environment

Office Type: The role is primarily remote within the UK. However, there is an expectation of "occasional travel to our Cornwall head offices," suggesting a hybrid element where in-person collaboration or team events may occur periodically.

Office Location(s): Cornwall, United Kingdom (for occasional travel). The primary work location is remote across the UK.

Workspace Context:

• Remote Flexibility: The role offers the significant advantage of remote work, allowing for flexibility in daily work arrangements.

• Collaborative Culture: Despite being remote, the emphasis on collaboration within the Digital team suggests opportunities for virtual team engagement and knowledge sharing.

• Digital Tools: Access to standard digital design tools (Figma) and analytics platforms will be essential for this role. The company is investing in "systems and digital capability," implying a modern tech stack.

Work Schedule: Full-time position, likely with standard business hours, but with the benefit of "flexible working opportunities" and a "hybrid working approach," allowing for some autonomy over work hours where feasible.

📝 Enhancement Note: The company culture emphasizes flexibility and inclusivity, with a hybrid approach that balances remote work with occasional in-person interaction. This is a key aspect for candidates seeking work-life balance and engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications and alignment with the role.

• Portfolio Presentation: A key stage will involve presenting selected portfolio pieces, discussing design processes, user research insights, and problem-solving approaches. Be prepared to articulate the impact of your design decisions.

• Stakeholder Interviews: Discussions with members of the Digital team (e.g., Product Managers, Developers) to evaluate technical skills, collaborative abilities, and cultural fit.

• Design Challenge (Potential): A practical exercise or case study may be provided to assess problem-solving skills, design thinking, and ability to apply UX principles to a specific business problem.

• Final Interview: May involve a discussion with senior leadership to confirm fit and suitability.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest projects that best demonstrate the skills and experience required for this UX Designer role, particularly those related to e-commerce, optimization, and accessibility.

• Tell a Story: For each project, clearly articulate the problem, your role and process, the solutions you designed, and the measurable impact or results achieved. Use visuals effectively.

• Highlight Process: Showcase your understanding of the UX lifecycle – user research, ideation, wireframing, prototyping, usability testing, and iteration.

• Emphasize Data & Accessibility: Clearly demonstrate how data informed your design decisions and how you incorporated accessibility principles (WCAG).

• Be Prepared to Discuss: Anticipate questions about your design choices, how you handle feedback, and how you collaborate with teams.

Challenge Preparation:

• Understand the Business: Research Seasalt Cornwall's brand, target audience, and current e-commerce presence.

• UX Fundamentals: Brush up on core UX principles, user research methods, and accessibility standards.

• Problem-Solving: Practice breaking down complex problems and ideating solutions, articulating your rationale clearly.

• Figma Practice: Ensure you are proficient and can quickly demonstrate your skills in Figma.

📝 Enhancement Note: The emphasis on portfolio presentation and discussion of design rationale is critical. Candidates should prepare to walk through their projects in detail, demonstrating not just the final output but the strategic thinking and process behind it.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, and prototyping. Proficiency is explicitly required.

• Design Systems: Experience contributing to or utilizing design systems is a key skill.

Analytics & Reporting:

• Customer Analytics Platforms: Familiarity with tools like Google Analytics, Adobe Analytics, or similar platforms for understanding user behavior and identifying optimization opportunities.

• A/B Testing Tools: Experience with platforms for running experiments to validate design changes.

CRM & Automation:

• While not explicitly mentioned, a general understanding of how UX design integrates with CRM and marketing automation tools within an e-commerce context would be beneficial.

📝 Enhancement Note: Figma is the standout tool requirement. The mention of "data," "analytics," and "A/B testing" implies the use of associated analytics and experimentation tools, which candidates should be prepared to discuss.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and meeting customer needs to create exceptional shopping experiences.

• Collaboration: Working effectively with diverse teams (Developers, Product Managers, Marketing, Creative) to achieve shared goals.

• Data-Informed Decision Making: Utilizing data and analytics to guide design choices and measure impact.

• Innovation & Experimentation: A willingness to explore new ideas, test hypotheses, and continuously improve digital products.

• Inclusivity & Accessibility: A commitment to designing for everyone, ensuring digital products are usable and enjoyable for all customers.

• Adaptability: Thriving in a fast-paced environment with evolving priorities.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with various departments, emphasizing clear communication and shared understanding.

• Feedback Culture: An environment where design ideas are shared, discussed, and refined based on input from peers and stakeholders.

• Knowledge Sharing: Encouraging the exchange of insights and best practices within the Digital team and across the wider business.

📝 Enhancement Note: The company emphasizes a culture that values uniqueness, belonging, and diversity. The "Inclusion & Belonging Network" is a specific initiative that highlights this commitment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Priorities: Managing multiple design projects, roadmap initiatives, and ongoing optimization tasks simultaneously.

• Remote Collaboration: Effectively collaborating and communicating with team members and stakeholders in a remote setting.

• Data Interpretation: Translating complex customer data and analytics into actionable design improvements.

• Maintaining Brand Consistency: Ensuring all digital designs align with Seasalt's established brand identity and guidelines across evolving digital touchpoints.

• Driving Adoption: Advocating for user-centred design principles and gaining buy-in from stakeholders across the business.

Learning & Development Opportunities:

• Advanced UX Techniques: Opportunities to refine skills in specialized areas of UX design, user research, and interaction design.

• E-commerce Expertise: Deepen understanding of e-commerce best practices, conversion rate optimization (CRO), and digital retail strategies.

• AI in Design: Explore and potentially implement AI tools and techniques to enhance the design workflow.

• Accessibility Mastery: Become a subject matter expert in WCAG compliance and inclusive design practices.

• Cross-functional Exposure: Gain broader business acumen by working with various departments within the retail sector.

📝 Enhancement Note: The company's investment in "systems and digital capability" and exploration of "AI" suggests an environment where continuous learning and adoption of new technologies are encouraged, providing excellent growth prospects for a UX Designer.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new feature for an e-commerce website, from initial concept to launch. How do you incorporate user research and data?"

• "How do you approach designing for accessibility, and what are your key considerations when working with WCAG guidelines?"

• "Walk us through a time you used A/B testing or experimentation to validate a design decision. What were the results?"

• "How do you manage conflicting feedback from different stakeholders on a design project?"

• "How do you stay updated on the latest UX trends and best practices, especially in the e-commerce space?" Company & Culture Questions:

• "What excites you about Seasalt Cornwall as a brand and this UX Designer role?"

• "How do you ensure a user-centered approach in a fast-paced, business-driven environment?"

• "Describe your experience working in a remote or hybrid team. How do you maintain collaboration and communication?"

• "How do you contribute to a positive and inclusive team culture?" Portfolio Presentation Strategy:

• Project Selection: Choose 2-3 projects that showcase your UX process, e-commerce experience, and ability to drive measurable results.

Prioritize projects involving optimization, user research, and accessibility.

• Narrative Structure: For each project, clearly outline:

  • The Business Problem/User Need
  • Your Role and Responsibilities
  • The UX Process (Research, Ideation, Design, Testing, Iteration)
  • Key Design Decisions and Rationale
  • Measurable Outcomes/Impact (e.g., conversion uplift, usability improvements)
  • Lessons Learned

• Visual Aids: Use high-quality mockups, wireframes, prototypes, and relevant data visualizations to support your presentation.

• Conciseness: Be mindful of time. Practice your presentation to be clear, engaging, and within the allotted timeframe.

• Be Ready for Q&A: Anticipate questions about your design choices, challenges faced, and how you would approach specific scenarios relevant to Seasalt's business.

📝 Enhancement Note: Candidates should be prepared to articulate not just what they designed, but why they designed it that way, linking their decisions back to user needs, business objectives, and data insights. Demonstrating an understanding of the retail e-commerce landscape is crucial.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided link on the Dayforce portal.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 strong e-commerce UX projects. Focus on case studies that demonstrate user research, problem-solving, optimization, and accessibility. Provide direct links or attach relevant documents as instructed.

• Resume Optimization: Ensure your resume clearly outlines your experience with UX design, product design, Figma, user research, accessibility (WCAG), and e-commerce. Quantify achievements where possible (e.g., "Improved conversion rate by X% through redesign of Y feature").

• Cover Letter Crafting: Write a concise cover letter that expresses your enthusiasm for Seasalt Cornwall, addresses key requirements (e.g., remote work, passion for customer experience), and briefly highlights your most relevant qualifications.

• Company Research: Familiarize yourself with Seasalt Cornwall's brand, values, and current website. Understand their commitment to sustainability, heritage, and innovation. This will help you tailor your answers during interviews.

• Prepare for Portfolio Presentation: Practice walking through your selected portfolio projects, focusing on your design process, rationale, and the impact of your work. Be ready to discuss how you would approach challenges specific to Seasalt's business.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.