UX Designer

📍 Job Overview

Job Title: UX Designer

Company: RAI Amsterdam

Location: Amsterdam, North Holland, Netherlands

Job Type: Full-Time

Category: UX/UI Design

Date Posted: 2026-06-16

Experience Level: Mid-Level (Approx. 3 years)

Remote Status: On-site

🚀 Role Summary

• Drive a cohesive and intuitive digital user experience across RAI Amsterdam's diverse platforms, including websites, webshops, and exhibitor portals.

• Translate complex system landscapes into user-friendly interfaces and seamless customer journeys.

• Lead user research, usability testing, and data analysis to identify and implement actionable improvements.

• Collaborate closely with cross-functional teams, including developers, product owners, and business stakeholders, to deliver impactful digital solutions.

• Shape and advance the UX discipline within the organization, contributing to new ways of working, designing, and iterating on digital products.

📝 Enhancement Note: This role is positioned as a foundational UX Design position within a company undergoing significant digital transformation. The emphasis on creating a consistent experience across multiple systems and the "new" nature of the role suggest an opportunity for the candidate to establish and influence UX practices.

📈 Primary Responsibilities

• Design wireframes, user flows, interactive prototypes, and UI concepts for key digital platforms.

• Plan and execute user research, usability testing sessions, and analyze user behavior data to uncover insights and opportunities.

• Analyze conversion funnels and user engagement metrics to identify friction points and areas for optimization.

• Translate user research findings and data analysis into concrete design recommendations and product improvements.

• Partner with developers, product owners, and business stakeholders to ensure alignment and effective implementation of UX designs.

• Provide critical UX input for backlog refinement and prioritization, advocating for user-centric features and improvements.

• Maintain and contribute to the evolution of the design system, ensuring UX/UI consistency across all digital touchpoints.

• Initiate and manage A/B and multivariate testing strategies to validate design hypotheses and drive continuous optimization.

• Enhance the end-to-end digital customer journey, from initial discovery and engagement through to post-event interaction.

📝 Enhancement Note: The responsibilities highlight a full-cycle UX role, encompassing research, design, testing, and optimization. The emphasis on "digital transformation" and "complex systems" implies a need for a candidate who can navigate ambiguity and connect disparate user experiences.

🎓 Skills & Qualifications

Education: HBO/WO (Bachelor's or Master's level) in fields such as UX Design, Communication and Multimedia Design (CMD), Interaction Design, Psychology, or a related discipline.

Experience: Approximately 3 years of progressive experience in UX Design, UX/UI Design, or Product Design roles, with a proven track record of designing for digital platforms or complex system environments.

Required Skills:

• Proficient in core UX design principles and methodologies.

• Expertise in creating wireframes, user flows, and interactive prototypes.

• Hands-on experience with user research techniques and usability testing.

• Strong analytical skills for interpreting user data, funnels, and behavior.

• Proficiency with design tools, particularly Figma.

• Experience in developing and maintaining design systems.

• Familiarity with agile development methodologies and working within agile teams.

• Experience facilitating design sprints.

• Ability to analyze metrics and drive data-informed design decisions.

• Excellent communication and collaboration skills for stakeholder management. Preferred Skills:

• Basic understanding of front-end technologies (HTML, CSS).

• Familiarity with accessibility standards (WCAG/EAA).

📝 Enhancement Note: The requirement for "circa 3 years of experience" and a Bachelor's degree suggests a mid-level UX Designer. The emphasis on Figma, design systems, and agile practices aligns with current industry standards for product design roles. The preferred skills indicate a desire for a candidate with a well-rounded technical understanding.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 detailed case studies demonstrating end-to-end UX design process for digital platforms.

• Clearly articulate the problem statement, user research methodologies, design rationale, and iterative design process.

• Highlight contributions to user flows, wireframes, prototypes, and final UI designs.

• Present evidence of user testing, data analysis, and how insights led to design improvements.

• Quantify the impact of design solutions on key metrics such as conversion rates, user engagement, or satisfaction.

• Demonstrate proficiency with design tools like Figma. Process Documentation:

• Detail the process for conducting user research, including participant recruitment, interview/testing protocols, and synthesis of findings.

• Illustrate the workflow for translating user needs and business requirements into design artifacts (wireframes, prototypes).

• Explain how you integrate user feedback and data analysis into iterative design cycles.

• Document your approach to collaborating with cross-functional teams (developers, product owners) throughout the design and development lifecycle.

• Showcase experience with design system components and their application to ensure consistency.

📝 Enhancement Note: For a UX Designer role, a portfolio is critical. The emphasis on "complex systems" and "digital transformation" means case studies should ideally show how the candidate tackled intricate user journeys or integrated disparate systems. Quantifiable results and a clear showcase of the design process are paramount.

💵 Compensation & Benefits

Salary Range: €4000 - €5200 per month, commensurate with experience and skill level.

Benefits:

• 25 vacation days and 13 ADV (Arbeidsduurverkorting - reduction of working hours) days per year.

• Opportunities for professional development and continuous learning.

• Comprehensive pension scheme.

• Profit-sharing program.

• Company-provided mobile phone and laptop for business use.

• Flexible travel allowance, including full reimbursement for public transport or €0.23 per kilometer for private travel.

• Ample parking facilities available.

• Membership in the staff association 'ALLRAIght' for social activities.

• Access to exclusive company events, including an annual ski trip, city trip, and participation in a European football tournament.

• Opportunities to attend numerous events held within the RAI Amsterdam venue.

Working Hours: Full-time (32-40 hours per week), with a focus on achieving project goals and collaborating within the team.

📝 Enhancement Note: The salary range of €4000-€5200 per month for a mid-level UX Designer in Amsterdam is competitive and aligns with market rates. The extensive benefits package, particularly the ADV days and unique social events, suggests a company culture that values employee well-being and engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Event Management and Exhibition Services. RAI Amsterdam is a major international exhibition and convention center, hosting a wide array of events and serving as a hub for business and innovation.

Company Size: Large organization (specific employee count not provided but implied by scale of operations and multiple digital platforms). This size indicates a structured environment with opportunities for cross-departmental collaboration and potential for career growth.

Founded: RAI Amsterdam has a long history, established in 1926, signifying a stable and established organization that is now embracing digital innovation to stay competitive.

Team Structure:

• The UX Designer will join a developing digital team, likely part of a broader IT or Digital Transformation department.

• The team includes developers, product owners, and business stakeholders, indicating a multidisciplinary and collaborative approach to product development.

• The reporting structure is not explicitly detailed but suggests close collaboration with product owners and potentially a lead designer or manager overseeing UX/UI initiatives. Methodology:

• The company is undergoing a "digital transformation," implying a shift towards more agile, data-driven, and user-centric methodologies.

• Expect a blend of traditional project management and agile frameworks, with an increasing emphasis on user research, iterative design, and continuous improvement.

• The development of multiple platforms suggests a focus on integration, modular design, and a customer journey approach.

Company Website: https://www.rai.nl/

📝 Enhancement Note: RAI Amsterdam's focus on digital transformation within a traditional event industry context presents a unique challenge and opportunity. The culture is likely evolving, moving from established practices to more agile and user-focused approaches. The UX Designer will be instrumental in this evolution.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level UX Designer. This role is suitable for individuals with a few years of experience who are looking to deepen their expertise, take on more complex projects, and potentially begin mentoring junior designers or taking ownership of specific product areas.

Reporting Structure: Likely reports to a Product Owner, a Head of Digital, or a Lead UX/Product Designer. The role involves close collaboration with product owners and development teams, making it a highly integrated position.

Operations Impact: The UX Designer will have a direct and measurable impact on RAI Amsterdam's digital presence, influencing visitor acquisition, exhibitor engagement, revenue generation through the webshop, and overall customer satisfaction. By improving the digital experience, the role contributes significantly to the company's strategic goals in a competitive market.

Growth Opportunities:

• Specialization: Opportunity to become a subject matter expert in specific digital platforms (e.g., exhibitor portal, webshop) or UX disciplines (e.g., user research, interaction design).

• Leadership: Potential to grow into a Senior UX Designer role, lead design initiatives, mentor junior team members, or even move into a Product Owner or UX Manager position as the team expands.

• Skill Development: Continuous learning encouraged through access to events, potential training, and exposure to new technologies and methodologies within a large-scale digital transformation.

📝 Enhancement Note: As a new role within a developing team, this position offers significant scope for the UX Designer to shape their career path and influence the direction of UX at RAI Amsterdam. The company's investment in digital transformation suggests a commitment to nurturing talent in this area.

🌐 Work Environment

Office Type: On-site role at RAI Amsterdam's main campus. This implies working within a dynamic, large-scale venue that hosts international events.

Office Location(s): Europaplein 24, 1078 GZ Amsterdam, Netherlands. The location is accessible via public transport and offers ample parking.

Workspace Context:

• The work environment is expected to be collaborative, with regular interaction with developers, product owners, and business stakeholders.

• Access to modern design tools and technology, including Figma, will be standard.

• The physical environment may offer opportunities for cross-pollination of ideas from various events and departments within the RAI complex.

• Being on-site provides direct immersion in the company's core business and the vibrant atmosphere of a major exhibition center.

Work Schedule: Full-time, 32-40 hours per week. While the role is on-site, the company offers some flexibility, as indicated by the travel allowance and the nature of agile work, though specific remote work policies are not detailed.

📝 Enhancement Note: Working on-site at RAI Amsterdam offers a unique experience, blending a corporate digital role with the energy of a major event venue. This environment can foster creativity and provide a tangible connection to the user base and the company's mission.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with role requirements. Candidates will be anonymized for initial review.

• Skills Assessment/Case Study: A practical exercise or case study, potentially involving a design challenge related to RAI Amsterdam's platforms, to evaluate problem-solving abilities, design process, and tool proficiency.

• Team/Stakeholder Interviews: Meetings with product owners, developers, and potentially other designers to assess collaboration style, communication skills, and cultural fit. Discussion of portfolio projects is expected.

• Final Interview: May involve a more senior leader to discuss overall fit, career aspirations, and confirm mutual interest.

Portfolio Review Tips:

• Anonymized Presentation: Be prepared to present your portfolio without personal identifying information as per RAI Amsterdam's policy. Focus on the work itself.

• Process Over Polish: While polished visuals are good, emphasize the process – how you arrived at your solutions, the research conducted, the iterations made, and the rationale behind your decisions.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs. How did your work improve conversion, satisfaction, or efficiency?

• Connect to RAI Amsterdam: If possible, subtly weave in how your experience or approach could benefit RAI Amsterdam's specific digital challenges (e.g., complex customer journeys, multi-platform integration).

• Figma Proficiency: Be ready to discuss your workflow in Figma and demonstrate your ability to create well-structured, component-based designs.

Challenge Preparation:

• Understand the User: Research common user types for event venues and exhibition centers (attendees, exhibitors, organizers) and anticipate their digital needs.

• System Complexity: Think about how to simplify complex information architecture and user flows for users interacting with multiple systems.

• Data-Driven Design: Prepare to discuss how you use data (analytics, A/B tests) to inform and validate design decisions.

• Agile Collaboration: Be ready to discuss how you collaborate effectively with developers and product owners in an agile environment.

📝 Enhancement Note: The anonymized application process is a key detail. Candidates should ensure their portfolio and CV highlight achievements and skills clearly without relying on personal branding initially. The interview process is likely to be thorough, focusing on practical UX skills and collaborative potential.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, UI design, prototyping, and collaboration. Proficiency is a must.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools may be beneficial.

• User Research Platforms: Tools for conducting remote usability tests, surveys, and interviews (e.g., UserTesting.com, Maze, SurveyMonkey).

Analytics & Reporting:

• Web Analytics Tools: Experience with tools like Google Analytics or Adobe Analytics to track user behavior, funnels, and conversion rates.

• Data Visualization Tools: Familiarity with tools that help present data insights effectively, although specific tools aren't listed.

CRM & Automation:

• While not directly a UX tool, understanding how UX integrates with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms can be beneficial for understanding the broader user journey.

📝 Enhancement Note: The explicit mention of Figma highlights its central role. Candidates should be prepared to discuss their experience with this tool in detail. Familiarity with common analytics platforms used for understanding user behavior on websites and digital platforms is also crucial.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong focus on understanding and serving the needs of visitors and exhibitors through intuitive digital experiences.

• Collaboration: Working effectively in multidisciplinary teams to achieve common goals.

• Data-Driven Decision Making: Using analytics and research to inform design choices and measure impact.

• Continuous Improvement: A proactive approach to identifying and implementing enhancements across digital platforms.

• Innovation: Embracing new methods and technologies to evolve RAI Amsterdam's digital offerings.

Collaboration Style:

• Highly collaborative, working closely with Product Owners to define requirements and prioritize features, and with Developers to ensure feasibility and successful implementation.

• Open to feedback and iterative design processes, fostering a culture of constructive critique.

• Emphasis on clear communication to ensure alignment across different departments and stakeholders involved in digital product development.

📝 Enhancement Note: The values emphasize a modern, agile, and user-focused approach to digital product development. The UX Designer will be expected to be a strong advocate for the user while also being a pragmatic team player.

⚡ Challenges & Growth Opportunities

Challenges:

• System Complexity & Integration: Navigating and designing for a landscape of interconnected systems that may not always be seamlessly integrated.

• Digital Transformation Pace: Keeping up with the rapid changes and evolving priorities within a large organization undergoing digital transformation.

• Balancing Stakeholder Needs: Effectively mediating between diverse stakeholder requirements (business, technical, user) to arrive at optimal design solutions.

• Establishing UX Best Practices: As a new role in a developing team, there's an opportunity to influence and solidify UX processes and standards.

Learning & Development Opportunities:

• Deep Dive into Event Tech: Gaining specialized knowledge in the unique UX challenges and opportunities within the event and exhibition industry.

• Cross-Functional Expertise: Broadening understanding of product management, agile development, and business strategy through close collaboration.

• Methodology Advancement: Opportunity to explore and implement advanced UX research and design techniques.

• Influencing Strategy: As the UX function grows, there's potential to influence the broader digital strategy of RAI Amsterdam.

📝 Enhancement Note: The challenges are inherent to roles in digital transformation, particularly in established organizations. These challenges also represent significant opportunities for professional growth and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new feature for a complex digital platform. How do you balance user needs with business objectives?"

• "How do you approach user research when dealing with a diverse user base, such as event attendees and exhibitors?"

• "Walk me through a time you used data (analytics, A/B tests) to significantly improve a digital product's performance. What was your methodology?"

• "How do you ensure consistency in UX/UI across multiple digital products or platforms?" Company & Culture Questions:

• "What excites you about RAI Amsterdam's digital transformation journey?"

• "How do you typically collaborate with developers and product owners in an agile setting?"

• "How would you contribute to building and evolving a design system here?"

• "What are your thoughts on anonymized application processes and why are they important?" Portfolio Presentation Strategy:

• Structure: Organize your case studies logically, starting with the problem, detailing your process (research, ideation, design, testing), and concluding with the solution and its impact.

• Storytelling: Narrate your journey through each project, highlighting your role, the challenges faced, and how you overcame them.

• Visuals: Use clear, high-quality visuals of wireframes, prototypes, and final designs. Annotate them to explain key design decisions.

• Metrics: Present quantifiable results clearly. Use charts or graphs to illustrate improvements in conversion, engagement, or user satisfaction.

• Tool Proficiency: Be ready to discuss your specific use of Figma and other tools within your workflow.

📝 Enhancement Note: Candidates should practice articulating their design process and impact concisely. Being prepared to discuss how their skills align with RAI Amsterdam's specific context (event industry, digital transformation) will be crucial.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided link on the RAI Amsterdam careers portal.

• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating your UX design process for digital platforms, highlighting your work with Figma, user research, and data-driven optimization.

• Resume Optimization: Tailor your resume to emphasize your 3+ years of experience in UX/UI or Product Design, relevant education, and proficiency in required skills such as wireframing, prototyping, user research, and agile methodologies.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and the impact of your work using specific examples from your portfolio. Be ready to discuss your experience with Figma and collaborative agile environments.

• Company Research: Familiarize yourself with RAI Amsterdam's mission, its role in the event industry, and its ongoing digital transformation initiatives to better understand the context of this role and tailor your responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.