UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: dentsu (Merkle Brand)

Location: Pune, Maharashtra, India

Job Type: Full Time

Category: User Experience (UX) Design / Product Design

Date Posted: May 19, 2026

Experience Level: Mid-Senior Level (4-6 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of intuitive and engaging digital experiences, translating complex user needs and business objectives into elegant design solutions.

• Drive the end-to-end UX design process, from initial concept and user research through wireframing, prototyping, and final implementation support.

• Foster collaborative partnerships with cross-functional teams including product managers, developers, UI designers, and business stakeholders to ensure cohesive product development.

• Champion user-centered design principles and best practices, conducting usability testing and incorporating feedback to iteratively improve product design.

📝 Enhancement Note: This role is specifically for a Senior UX Designer within the Merkle brand at Dentsu, focusing on digital product design. The emphasis is on a hands-on design role with significant collaboration and a need for strong problem-solving skills in a user-centric approach.

📈 Primary Responsibilities

• Lead the design of user-centric digital experiences from initial concept through to final execution, ensuring alignment with both business goals and user needs.

• Collaborate closely with strategy, design, product, engineering, and business teams to meticulously gather requirements and translate them into effective, innovative design solutions.

• Actively participate in and contribute to user research and usability testing initiatives to identify key user pain points, opportunities, and validate design decisions.

• Develop detailed wireframes and interactive prototypes using Figma to effectively communicate design concepts and user flows.

• Clearly and persuasively communicate design ideas, rationale, and decisions to internal teams and diverse stakeholders.

• Ensure all design outputs adhere to established UX best practices, company design guidelines, and accessibility standards.

• Present design concepts and solutions to stakeholders, actively soliciting feedback and iterating designs accordingly.

• Work in close partnership with developers and UI designers to provide clear design specifications and support seamless implementation.

📝 Enhancement Note: The core responsibilities highlight a blend of strategic thinking and hands-on execution. The emphasis on collaboration with multiple departments, user research, and detailed prototyping in Figma points to a mid-to-senior level role requiring ownership and strong communication skills.

🎓 Skills & Qualifications

Education:

Experience:

• 4–6 years of progressive experience in User Experience (UX) design, specifically for web and/or mobile applications.

Required Skills:

• User-Centered Design: Deep understanding and practical application of user-centered design principles and methodologies.

• UX Design Process: Proven ability to manage and execute the full UX design lifecycle, from discovery to delivery.

• Figma Proficiency: Advanced proficiency in Figma for wireframing, interactive prototyping, design system management, and collaborative design workflows.

• User Research & Usability Testing: Experience in planning, conducting, and synthesizing user research and usability testing sessions.

• Wireframing & Prototyping: Expertise in creating high-fidelity wireframes and interactive prototypes that effectively convey user flows and functionality.

• Communication Skills: Excellent verbal and written communication skills, with the ability to articulate design rationale and present to stakeholders clearly.

• Problem-Solving: A strong analytical and problem-solving mindset with meticulous attention to detail.

Preferred Skills:

• Miro: Familiarity with Miro for collaborative brainstorming, user journey mapping, and workshop facilitation.

• Hotjar/Google Analytics: Experience utilizing analytics tools like Hotjar or Google Analytics to understand user behavior and inform design decisions.

• Accessibility Standards: Solid understanding of WCAG (Web Content Accessibility Guidelines) and experience designing for accessibility.

• Responsive Design: Knowledge of responsive design principles and best practices for cross-device compatibility.

• Agile Environments: Experience working effectively within Agile development methodologies and iterative processes.

📝 Enhancement Note: The qualifications emphasize practical skills over purely academic ones, with Figma being a critical tool. The "Nice to Have" section provides clear areas for candidates to highlight additional value, such as familiarity with analytics and agile methodologies, which are common in modern digital product development environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• UX Thinking & Problem Solving: A comprehensive portfolio showcasing your ability to tackle real-world problems through thoughtful UX design processes. This should include case studies detailing the problem, your approach, design decisions, and the outcomes.

• Process Documentation: Demonstrate a clear understanding of your design process within each case study, highlighting research methods, ideation techniques, iteration cycles, and rationale behind key design choices.

• System Implementation Support: Examples or descriptions of how your designs have been translated into functional products, including collaboration with development teams and UI designers.

• Outcome & Impact: Quantifiable results or user feedback demonstrating the success and impact of your design solutions, such as improved conversion rates, task completion times, or user satisfaction scores.

Process Documentation:

• Workflow Design: Ability to document and design user workflows, mapping out user journeys and interaction sequences.

• Prototyping & Iteration: Evidence of creating interactive prototypes to test and refine user flows, with clear documentation of iterative design changes based on feedback.

• User Research Synthesis: Examples of how user research findings were synthesized and translated into actionable design improvements.

📝 Enhancement Note: For a Senior UX Designer role, the portfolio is paramount. It must go beyond just showcasing aesthetics and demonstrate a deep understanding of the user-centered design process, problem-solving capabilities, and the ability to articulate the impact of their work.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage for employees and eligible dependents.

• Retirement Savings Plan: Employer-sponsored provident fund or similar retirement savings schemes.

• Paid Time Off: Generous annual leave, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, conferences, and access to online learning platforms to enhance UX skills.

• Performance Bonuses: Potential for performance-based bonuses tied to individual and company achievements.

• Employee Assistance Program (EAP): Confidential counseling and support services.

Working Hours:

• Standard full-time working hours are typically 40 hours per week. Exact daily schedules may vary but often align with standard business hours in India (e.g., 9:00 AM to 6:00 PM IST), with flexibility often available.

📝 Enhancement Note: The salary range is an estimate based on market research for similar roles in Pune, India, considering experience level and industry. Benefits are typical for a large multinational corporation like Dentsu and are crucial for attracting experienced talent in the competitive design field.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising and Marketing Services, Media, Technology Consulting. Dentsu operates within a dynamic and fast-paced global ecosystem, blending creativity with data-driven insights.

Company Size: Dentsu is a large, multinational corporation with tens of thousands of employees worldwide. This specific role is within Merkle, a global data-driven, technology-enabled, personalized marketing company.

Founded: Dentsu was founded in 1906, bringing a long history of innovation and adaptation in the advertising and marketing space. Merkle was founded in 1988 and acquired by Dentsu Aegis Network in 2016.

Team Structure:

• Operations: This role is part of the Design or Product team within Merkle, likely reporting to a Lead UX Designer, Design Manager, or Head of Product.

• Collaboration: Expect close collaboration with Product Managers, UI Designers, Frontend Developers, Data Analysts, and Marketing Strategists.

• Cross-functional Interaction: The role requires significant interaction with business stakeholders and client-facing teams to understand project requirements and present design solutions.

Methodology:

• User-Centric Approach: Emphasis on understanding user needs through research and translating them into design solutions.

• Agile Development: Likely working within Agile/Scrum frameworks, involving iterative design cycles and close collaboration with development teams.

• Data-Informed Design: Utilizing analytics and user feedback to drive design decisions and measure impact.

Company Website: https://www.dentsu.com/ and https://www.merkle.com/

📝 Enhancement Note: Understanding Dentsu's broader mission and Merkle's specific focus on data-driven, personalized marketing is crucial. The company's global scale suggests a structured environment with opportunities for diverse project exposure.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as a Senior UX Designer. It implies a level of autonomy, ownership of design projects, and the ability to mentor junior designers. The role involves contributing significantly to the user experience vision and execution, requiring a strong command of UX principles and tools.

Reporting Structure: The Senior UX Designer will likely report to a UX Lead, Design Manager, or Product Lead, who oversees the design team's strategic direction and individual performance.

Operations Impact: The UX Designer directly influences the usability, engagement, and effectiveness of digital products. Their work is critical in ensuring customer satisfaction, driving conversion rates, and ultimately contributing to the business's revenue goals through superior user experiences.

Growth Opportunities:

• Leadership: Potential to grow into a Lead UX Designer or UX Manager role, managing a team and overseeing larger design initiatives.

• Specialization: Opportunity to specialize in areas like UX research, interaction design, information architecture, or design systems.

• Cross-Disciplinary Learning: Exposure to broader marketing technology, data analytics, and product strategy through collaboration within Merkle and Dentsu.

• Global Exposure: Potential to work on international projects and collaborate with diverse global teams.

📝 Enhancement Note: The "Senior" title indicates a need for candidates who can operate independently and contribute strategically. Growth paths within a large organization like Dentsu often involve management, specialization, or broader project leadership.

🌐 Work Environment

Office Type: This role is based in an office environment within the EON Free Zone in Kharadi, Pune. It is expected to be a modern, professional office setting conducive to collaboration.

Office Location(s): DGS India - Pune - Kharadi EON Free Zone, Pune, Maharashtra, India.

Workspace Context:

• Collaborative Spaces: The office likely features open plan areas, meeting rooms, and potentially dedicated design studios to facilitate teamwork and brainstorming.

• Tools & Technology: Access to standard office equipment, high-speed internet, and the necessary software and hardware for design work (e.g., powerful workstations, multiple monitors).

• Team Interaction: Opportunities for regular face-to-face interaction with colleagues, fostering a strong team dynamic and facilitating real-time problem-solving.

Work Schedule: The role is full-time, with standard working hours likely falling within IST business hours. While the role is on-site, Dentsu may offer some degree of flexibility in daily start/end times, subject to team and project needs.

📝 Enhancement Note: The on-site requirement emphasizes the importance of in-person collaboration, team building, and direct mentorship within the Pune office.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and resume. A strong portfolio link is essential at this stage.

• Portfolio Presentation: You will likely be asked to present your portfolio, walking through 2-3 key case studies that demonstrate your UX thinking, problem-solving skills, and impact. Be prepared to discuss your process, design decisions, and the outcomes.

• Technical/Skills Interview: This may involve a practical design exercise or a deep dive into your experience with UX methodologies, tools (especially Figma), and user research techniques.

• Cross-functional Interview: Interviews with Product Managers, Developers, or other stakeholders to assess collaboration skills, communication, and understanding of the product development lifecycle.

• Hiring Manager Interview: A final discussion with the hiring manager to assess cultural fit, career aspirations, and overall suitability for the senior role.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 of your strongest, most relevant projects that showcase your skills and experience.

• Tell a Story: For each project, clearly define the problem, your role, the process you followed, your key design decisions, the challenges you faced, and the measurable results.

• Showcase Your Process: Detail your research, ideation, wireframing, prototyping, and testing methodologies. Explain why you made certain decisions.

• Highlight Figma Expertise: Demonstrate your proficiency in Figma, perhaps by showing complex prototypes, component libraries, or collaborative workflows.

• Quantify Impact: Whenever possible, use data and metrics to illustrate the success of your designs (e.g., increased engagement, reduced bounce rates, improved task completion).

Challenge Preparation:

• Design Exercise: Be prepared for a take-home or live design challenge. This might involve solving a specific UX problem, creating a user flow, or critiquing an existing design.

• Focus on Process: Even for a timed exercise, clearly articulate your assumptions, thought process, and design rationale.

• Stakeholder Communication: Practice explaining your design choices concisely and persuasively, as if presenting to a product team.

📝 Enhancement Note: The interview process for a senior role will be rigorous, with a strong emphasis on the portfolio and practical application of UX skills. Candidates should be ready to articulate their decision-making process and demonstrate tangible impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is a core requirement. Proficiency in Figma for wireframing, interactive prototyping, design systems, and collaborative design is essential.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools may be beneficial.

• Wireframing Tools: Figma serves this purpose, but understanding the principles behind effective wireframing is key.

Analytics & Reporting:

• Google Analytics: Understanding how to interpret data from GA to inform design decisions.

• Hotjar: Familiarity with tools like Hotjar for heatmaps, session recordings, and user feedback is a plus.

• Data Visualization Tools: Awareness of how UX data is presented and utilized.

CRM & Automation:

• Not directly applicable to UX Design: While the company uses CRM and automation tools, the UX Designer's primary interaction will be with design and development tools. However, understanding how designs integrate with backend systems is advantageous.

Collaboration & Project Management:

• Miro: Highly preferred for collaborative whiteboarding, workshops, and mapping.

• Jira/Confluence: Experience working with these tools for Agile project management and documentation.

• Slack/Microsoft Teams: For day-to-day communication.

📝 Enhancement Note: Figma is explicitly called out and is the most critical tool. Familiarity with analytics and collaboration tools like Miro will significantly strengthen a candidate's profile.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the user's needs as the primary driver of design.

• Collaboration: Valuing teamwork, open communication, and cross-functional partnerships to achieve shared goals.

• Innovation: Encouraging creative problem-solving and the exploration of new ideas to deliver cutting-edge experiences.

• Data-Driven Decisions: Using research, analytics, and feedback to inform design choices and measure success.

• Excellence: Striving for high-quality design output and continuous improvement in skills and processes.

Collaboration Style:

• Partnership: Working closely with Product Managers to define product strategy and with Developers to ensure feasible and high-quality implementation.

• Feedback Integration: A culture that encourages constructive feedback and iterative design based on input from various stakeholders.

• Knowledge Sharing: Openness to sharing insights, best practices, and learnings within the design team and across departments.

📝 Enhancement Note: The culture likely emphasizes a blend of creative freedom and rigorous, data-informed execution, typical of a leading marketing and technology services company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively navigating and synthesizing potentially conflicting requirements from users, business stakeholders, and technical constraints.

• Managing Stakeholder Expectations: Communicating complex design rationale and managing feedback from diverse groups with varying levels of design understanding.

• Rapid Iteration in Agile Environments: Adapting quickly to changing project requirements and delivering high-quality designs within tight timelines.

• Keeping Pace with Evolving Technology: Continuously learning about new design tools, methodologies, and digital trends to maintain best-in-class design.

Learning & Development Opportunities:

• Advanced UX Training: Access to internal and external workshops, courses, and certifications focused on specialized UX areas (e.g., UX research, interaction design, service design).

• Industry Conferences: Opportunities to attend leading UX and design conferences to gain insights and network.

• Mentorship Programs: Potential for mentorship from senior design leaders within Dentsu or Merkle.

• Exposure to Diverse Projects: Working on a wide range of client projects across different industries, broadening design experience.

📝 Enhancement Note: This section highlights that the role, while senior, will present ongoing challenges that foster professional development. The growth opportunities are substantial within a large, global organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs and business requirements. How did you approach it, and what was the outcome?" (Focus on your process, communication, and decision-making.)

• "Walk us through a complex UX project from your portfolio. What was the problem, your role, your process, and the impact of your design?" (Be ready to dive deep into 2-3 projects, highlighting your UX thinking and Figma skills.)

• "How do you approach user research and incorporate its findings into your designs?" (Show your understanding of research methodologies and synthesis.)

Company & Culture Questions:

• "What do you know about Dentsu and Merkle, and why are you interested in working here?" (Research their work, values, and recent campaigns.)

• "How do you collaborate with developers and product managers?" (Provide specific examples of your cross-functional teamwork.)

Portfolio Presentation Strategy:

• Structure is Key: For each case study, follow a clear narrative: Problem -> Your Role -> Research -> Ideation -> Design Solution -> Testing & Iteration -> Outcome.

• Highlight Your Process: Explain why you made certain design decisions, not just what you designed. Emphasize your UX thinking.

• Showcase Figma Mastery: Be prepared to discuss your use of Figma, including components, auto-layout, prototyping features, and collaborative workflows.

• Quantify Achievements: Use metrics and data to show the impact of your work. If exact metrics aren't available, discuss qualitative feedback or potential impact.

• Be Concise and Engaging: Practice your presentation to fit within the allotted time and keep the audience engaged.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, problem-solving abilities, and strong communication, especially regarding the portfolio and UX process.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided Workday link.

• Portfolio Customization: Ensure your resume clearly highlights your 4-6 years of UX design experience and includes a prominent link to your online portfolio. Tailor your portfolio to showcase projects that best align with digital product design, user-centricity, and Figma proficiency.

• Resume Optimization: Use keywords from the job description such as "UX Design," "User-Centered Design," "Figma," "Prototyping," "User Research," and "Wireframing." Quantify your achievements where possible.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on your UX process, problem-solving approach, and the impact of your designs. Prepare for potential design exercises and behavioral questions.

• Company Research: Understand Dentsu's global presence and Merkle's specific focus on data-driven, personalized marketing. Research their recent work and company values to align your answers with their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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