UX Designer

📍 Job Overview

Job Title: UX Designer

Company: Asda

Location: Asda House, Leeds, England, United Kingdom

Job Type: Full-time

Category: User Experience Design / Digital Product Design

Date Posted: May 26, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and deliver high-quality, intuitive digital experiences across Asda's diverse digital platforms, including grocery, fashion (George), rewards, and financial services.

• Drive improvements in core customer journeys by translating user needs and business objectives into effective UX/UI solutions.

• Collaborate closely within a multi-disciplinary, agile team environment, integrating with product, engineering, and research functions.

• Contribute to and evolve Asda's design systems and UI patterns to ensure consistency and efficiency across digital products.

• Utilize user research and data analytics to inform design decisions, validate concepts, and measure the impact of design interventions.

📝 Enhancement Note: While the primary title is UX Designer, the emphasis on "UI-focused" and "high-quality UI" within the description suggests a role with a strong UI design component, likely requiring a balance between user-centered design principles and detailed visual/interaction execution. The mention of "ecommerce experiences" and specific digital platforms (Groceries, George, Rewards, Money, Mobile) indicates a focus on transactional and customer engagement platforms within the retail sector.

📈 Primary Responsibilities

• Conceptualize, design, and iterate on intuitive user experiences for web, mobile app, and ecommerce platforms, ensuring alignment with customer needs and business goals.

• Develop comprehensive design artifacts, including user flows, wireframes, interactive prototypes, and high-fidelity UI mockups, to effectively communicate design intent.

• Manage the end-to-end design process, from initial discovery and user research to detailed design, prototyping, and collaboration with engineering for successful delivery.

• Actively contribute to and maintain the company's design system, ensuring adherence to established patterns, style guides, and best practices for UI consistency.

• Partner effectively with Product Managers, Engineers, Researchers, and other stakeholders to define problem spaces, shape solutions, and ensure a unified approach to product development.

• Leverage quantitative data (analytics) and qualitative insights (user research) to inform design decisions, prioritize features, and advocate for user-centered solutions.

• Participate actively in design critiques and peer reviews, providing constructive feedback and receiving input to elevate the quality and effectiveness of design work.

• Proactively identify opportunities to improve design processes, tools, and methodologies within the team to enhance efficiency and design outcomes.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on design role requiring involvement across the entire product development lifecycle, from ideation to implementation. The emphasis on "end-to-end design process from discovery through to delivery" and "collaborate with Product, Engineering, and Research" highlights the need for strong communication and cross-functional teamwork skills, typical for mid-level UX/UI designers in agile environments.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design (e.g., Graphic Design, Interaction Design, Human-Computer Interaction), Computer Science, or a related field, or equivalent practical experience, is generally expected for this level of role.

Experience: 2-5 years of professional experience in UX/UI design, with a demonstrable track record of designing digital products, ideally within web, app, and ecommerce environments.

Required Skills:

• Strong UI Design Skills: Proven ability to create visually appealing, intuitive, and high-quality user interfaces with meticulous attention to detail and interaction design.

• Digital Product Design Experience: Hands-on experience designing for web, mobile applications, and ideally ecommerce platforms, showcasing an understanding of user-centered design principles.

• UX Process Proficiency: Solid understanding of the complete UX design lifecycle, from user research and discovery to wireframing, prototyping, user testing, and final delivery.

• Prototyping Tools: Expertise in using design and prototyping software, with specific mention of Figma, and proficiency in creating both low-fidelity and high-fidelity prototypes.

• Data-Informed Design: Ability to effectively use user research findings and quantitative data to inform design decisions, articulate rationale, and measure design impact.

• Agile Teamwork: Comfort and experience working within agile, multi-disciplinary teams, collaborating effectively with product managers, engineers, and researchers.

• Proactiveness & Adaptability: A proactive, adaptable mindset, capable of taking ownership of design challenges and working independently without constant direction.

Preferred Skills:

• Experience contributing to or managing design systems and UI pattern libraries.

• Familiarity with user research methodologies and tools.

• Experience in the retail or ecommerce sector, understanding specific customer behaviors and challenges.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better inform design feasibility.

📝 Enhancement Note: The requirement for "strong UI design skills with attention to detail and interaction quality" and experience with "Figma" and "low- and high-fidelity prototyping" points to a need for a designer who can not only conceptualize but also execute detailed visual and interactive designs. The emphasis on "data to inform design decisions" and "clearly explain the rationale" highlights the importance of analytical thinking and communication.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: A portfolio showcasing 2-4 well-documented case studies that demonstrate your end-to-end UX/UI design process, from problem identification to solution implementation and impact.

• Process Visualization: Examples of how you've used wireframes, user flows, and interactive prototypes to articulate design concepts and gather feedback.

• UI Design Excellence: High-quality visual design samples that highlight your attention to detail, typography, color theory, and interaction design skills.

• Data & Research Integration: Evidence of how user research and data analytics informed your design decisions and led to measurable improvements in user experience or business metrics.

• Tool Proficiency: Clear demonstration of your skills with design tools, particularly Figma, within your case studies.

Process Documentation:

• Discovery & Research: Show examples of how you've conducted user research, synthesized findings, and defined user needs and pain points.

• Design & Iteration: Illustrate your iterative design process, including wireframing, prototyping, user testing, and refinement based on feedback.

• Delivery & Collaboration: Provide examples of how you've collaborated with engineering and product teams to hand off designs and ensure successful implementation, including any contributions to design systems.

📝 Enhancement Note: For a UX/UI designer role, a strong portfolio is paramount. The emphasis on "end-to-end design process," "research and data to inform design decisions," and "high-quality UI" means the portfolio should not just be a collection of pretty screens but a narrative of problem-solving, user advocacy, and measurable impact. Case studies demonstrating a robust design process and strong visual execution are critical.

💵 Compensation & Benefits

Salary Range: Competitive salary plus benefits.

Estimated Salary Range (UK, Mid-Level UX Designer): £40,000 - £60,000 per annum. This estimate is based on research of mid-level UX Designer salaries in the UK, considering factors like industry (retail), company size (large), and location (Leeds). Actual compensation will be determined by the candidate's experience, skills, and the specific demands of the role.

Benefits:

• Discretionary company bonus

• Company pension up to 7% matched

• 15% colleague discount in store and online

• Comprehensive wellbeing services:

  • Stream access
  • 24/7 virtual GP
  • Counselling services
  • Health and dental cash plans
  • 24/7 employee assistance helpline

• Discounts across a range of services and activities (e.g., airport parking, theme parks, cinemas)

• Asda Allies Inclusion Networks

• Excellent parental leave policies (maternity, adoption, paternity, shared parental, neonatal care, fertility treatment support)

Working Hours: 37.5 hours per week.

📝 Enhancement Note: The provided description mentions a "Competitive salary plus benefits" and "37.5 hours per week." For a mid-level UX Designer in Leeds, UK, a typical salary range would be £40,000-£60,000, with variations based on specific skills and experience. The benefits package is extensive, covering financial, health, and personal well-being aspects, which is typical for a large retail organization like Asda.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Supermarkets, Fashion, Financial Services)

Company Size: Large (Asda is a major UK retailer with a significant online presence)

Founded: 1949 (Asda has a long-standing history in the UK retail market, evolving significantly with digital transformation.)

Team Structure:

• UX Team: Part of a growing design team focused on improving craft and delivering better customer experiences.

• Cross-Functional Collaboration: Designers work closely with Product Managers, Engineers, and Researchers in agile, multi-disciplinary teams.

• Reporting: While not explicitly stated, this role likely reports into a Design Lead or Head of UX/Digital Product.

Methodology:

• Agile Development: Projects are managed within an agile framework, emphasizing iterative development and cross-functional collaboration.

• Data-Driven Design: A strong emphasis on using research and data to inform all design decisions and measure outcomes.

• Design Systems: Commitment to building and utilizing design systems for consistency and efficiency across the digital estate.

Company Website: https://www.asda.com/

📝 Enhancement Note: Asda's culture, as a large, established retailer undergoing digital transformation, likely blends traditional corporate structures with modern agile methodologies. The emphasis on "serving millions of customers" and "transforming how customers shop digitally" highlights a user-centric drive. The "growing design team" suggests an evolving UX function where individuals can influence processes.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level UX/UI Designer. This role is positioned for individuals with foundational experience (2-5 years) who can independently contribute to design projects, apply established processes, and begin to influence design quality and direction.

Reporting Structure: Likely reports to a Design Lead or Head of UX, with close collaboration across product and engineering teams. This structure allows for mentorship and provides visibility into strategic product decisions.

Operations Impact: This role has a direct impact on customer engagement, conversion rates, and overall satisfaction across Asda's digital platforms. By improving user experience and interface design, the designer contributes to increased sales, customer loyalty, and brand perception in a highly competitive retail market.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of UX/UI design, such as interaction design, user research, or design system management.

• Leadership Potential: As the design team grows, there may be opportunities to mentor junior designers or lead specific design initiatives.

• Broader Product Exposure: Working across multiple digital products (Groceries, George, Rewards, Money) offers exposure to diverse design challenges and user segments.

• Industry Experience: Gaining experience within a large, established retail brand provides valuable industry insights and a strong portfolio addition.

📝 Enhancement Note: The role is ideal for a designer looking to build upon their existing skills within a large, established organization. The "growing design team" suggests potential for upward mobility and the chance to shape future design practices. The hybrid model also offers a balance that many professionals seek.

🌐 Work Environment

Office Type: Hybrid working model, with a requirement for on-site presence at Asda House in Leeds three days per week. This suggests a modern office environment designed for collaboration.

Office Location(s): Asda House, Leeds, West Yorkshire, England. This is a central hub for Asda's operations, likely offering good transport links and amenities.

Workspace Context:

• Collaborative Spaces: The office environment likely includes collaborative areas, meeting rooms, and potentially dedicated studio spaces for the design team, facilitating interaction with product and engineering colleagues.

• Tools & Technology: Access to standard design software (Figma is specified) and relevant digital collaboration tools.

• Team Interaction: Opportunities for regular face-to-face interaction with design peers and cross-functional teams, fostering a strong team dynamic and knowledge sharing.

Work Schedule: Standard full-time hours (37.5 per week) with a hybrid arrangement, offering flexibility to balance office-based collaboration with remote work.

📝 Enhancement Note: The hybrid model is a key feature, requiring 3 days in the Leeds office. This setup aims to balance the benefits of in-person collaboration and team cohesion with the flexibility of remote work, a common trend in post-pandemic office environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess relevant experience and design skills.

• Portfolio Presentation & Discussion: Candidates will likely be asked to present selected case studies from their portfolio, discussing their process, rationale, and impact. This will be a key part of assessing problem-solving abilities and communication skills.

• Skills-Based Exercises: Potential for a design challenge or task, either take-home or in-person, to evaluate practical UX/UI skills, Figma proficiency, and approach to problem-solving.

• Team/Stakeholder Interviews: Meetings with hiring managers, design team members, product managers, and potentially engineers to assess cultural fit, collaboration style, and technical understanding.

• Final Interview: Possibly with a senior leader in the digital or product organization.

Portfolio Review Tips:

• Showcase Process, Not Just Polish: Clearly articulate your thought process, user research methods, and iterative design decisions at each stage of your case studies.

• Quantify Impact: Where possible, include metrics or data points that demonstrate the positive outcomes of your design work (e.g., increased conversion, reduced task time, improved satisfaction scores).

• Highlight Figma Proficiency: Ensure your portfolio clearly demonstrates your expertise with Figma, from wireframing and prototyping to component-based design.

• Tailor to Asda: Select case studies that best align with the challenges of designing for large-scale ecommerce, retail, or customer loyalty platforms.

• Be Ready to Discuss: Prepare to talk in detail about your role in each project, the challenges faced, and the trade-offs made.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly research Asda's digital products (Groceries, George, Rewards) to understand their current UX/UI and potential areas for improvement.

• Focus on the Brief: Address all aspects of the design challenge prompt clearly and concisely.

• Demonstrate the Process: Even in a condensed challenge, show your thinking process – problem definition, ideation, and proposed solution with justification.

• Consider Different User Types: Think about the diverse customer base Asda serves.

📝 Enhancement Note: The interview process for a UX Designer typically involves a strong emphasis on portfolio review. Candidates should prepare to deep-dive into their work, explaining not just what they designed but why, and how it achieved specific goals. The mention of "high-quality UI" and "attention to detail" means visual execution will be heavily scrutinized.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaboration. Proficiency is explicitly required.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools might be beneficial.

• Design Systems: Experience working with, contributing to, or building design systems.

Analytics & Reporting:

• Web Analytics Platforms: e.g., Google Analytics, Adobe Analytics, or similar tools used to track user behavior on digital platforms.

• Data Visualization Tools: Basic understanding of how to interpret data presented in dashboards or reports.

CRM & Automation:

• While not directly a UX tool, an understanding of how CRM data and marketing automation influence customer journeys can be beneficial.

📝 Enhancement Note: Figma is highlighted as a key tool. A strong candidate will not only be proficient in Figma but also understand how to leverage its features for collaborative design, component-based design systems, and rapid prototyping. Familiarity with analytics tools is crucial for data-informed design.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and serving the needs of millions of customers across various digital touchpoints.

• Quality & Craftsmanship: Emphasis on attention to detail, interaction quality, and delivering well-crafted, polished user experiences.

• Collaboration & Teamwork: Valuing close partnerships with product, engineering, and research teams to achieve shared goals.

• Data-Driven Decision Making: Using insights from research and analytics to guide design strategies and measure impact.

• Continuous Improvement: A drive to enhance design processes, methodologies, and the overall quality of digital products.

Collaboration Style:

• Integrated Teams: Working within agile, multi-disciplinary squads where designers are embedded with other functions.

• Feedback-Oriented: Actively participating in design critiques and peer reviews to foster a culture of learning and continuous improvement.

• Transparent Communication: Openly sharing design rationale, challenges, and solutions with stakeholders.

📝 Enhancement Note: Asda's culture likely values practical problem-solving, a customer-first approach, and collaborative execution. The "growing design team" suggests an environment where individuals can contribute to shaping team culture and processes.

⚡ Challenges & Growth Opportunities

Challenges:

• Scale of Impact: Designing for a massive customer base (millions) means that even small improvements can have a significant impact, but also requires rigorous testing and validation.

• Platform Diversity: Managing design consistency and user experience across multiple distinct digital platforms (Groceries, George, Rewards, Money, Mobile) presents a complex challenge.

• Balancing Innovation with Legacy: Modernizing digital platforms while integrating with existing systems and processes can be a significant undertaking.

• Data Interpretation: Translating complex user data and analytics into actionable design insights requires strong analytical and critical thinking skills.

Learning & Development Opportunities:

• Advanced UX/UI Skills: Opportunities to refine skills in areas like interaction design, accessibility, or user research through project work and internal training.

• Design System Evolution: Contributing to the development and expansion of Asda's design system.

• Cross-Functional Expertise: Gaining a deeper understanding of product management, engineering workflows, and business strategy within a large retail organization.

• Industry Best Practices: Staying abreast of evolving UX/UI trends and best practices within the retail and ecommerce sectors.

📝 Enhancement Note: The primary challenge for this role lies in the scale and complexity of Asda's digital ecosystem. Successfully navigating this environment and contributing to meaningful improvements will be a significant growth opportunity.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user research or data to significantly change a design direction. What was the outcome?" (Focus on your process, the data/research, and measurable impact.)

• "How do you approach designing for multiple platforms or user segments within a single brand? Can you give an example?" (Highlight your understanding of consistency, scalability, and user segmentation.)

• "Walk us through your process for creating a high-fidelity prototype in Figma. What are the key considerations for interaction design?" (Demonstrate your technical skills and understanding of user experience principles.)

Company & Culture Questions:

• "What interests you about designing for Asda and its specific digital platforms (Groceries, George, Rewards)?" (Research Asda's current digital offerings and identify areas you find compelling or challenging.)

• "How do you see your role contributing to Asda's mission of transforming how customers shop digitally?" (Connect your design philosophy and skills to Asda's strategic goals.)

Portfolio Presentation Strategy:

• Select Impactful Case Studies: Choose 2-3 projects that best showcase your end-to-end process, problem-solving skills, and strong UI execution relevant to retail/ecommerce.

• Tell a Story: Frame each case study as a narrative: the problem, your approach, the solution, and the results.

• Focus on Your Role: Clearly articulate your specific contributions, especially if it was a team project.

• Explain Your "Why": Be prepared to justify every design decision with user insights, data, or strategic reasoning.

• Showcase Figma Skills: Be ready to navigate through your Figma files or share specific screens that highlight your UI design and prototyping capabilities.

📝 Enhancement Note: Interviewers will be looking for a candidate who can not only execute visually but also think strategically about user problems, leverage data, and collaborate effectively within an agile team. The portfolio presentation is a critical opportunity to demonstrate these capabilities.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided Workday link.

• Tailor Your Resume & Portfolio: Customize your resume to highlight keywords and responsibilities mentioned in this job description, particularly "UI Design," "Figma," "ecommerce," "user flows," "prototyping," and "data-informed design." Ensure your portfolio prominently features case studies demonstrating these skills.

• Prepare Your Portfolio Walkthrough: Select 2-3 key projects and be ready to present them, focusing on your process, rationale, and the impact of your design decisions. Practice explaining your work clearly and concisely.

• Research Asda's Digital Presence: Familiarize yourself with Asda's current digital platforms (website, app, George, Rewards) to understand their user experience and identify potential areas for improvement.

• Anticipate Design Challenges: Practice thinking through common UX/UI challenges in the retail space, such as optimizing checkout flows, improving product discovery, or enhancing loyalty program engagement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.