UX Copywriter

📍 Job Overview

Job Title: UX Copywriter

Company: Bask Health

Location: Spain

Job Type: Full-time

Category: UX Writing / Content Design

Date Posted: 2026-08-26

Experience Level: Mid-Senior (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Craft clear, human-centered product copy to guide users through complex healthcare and telehealth workflows, ensuring seamless patient and business experiences.

• Collaborate closely with Product Designers, Product Managers, Engineers, and Researchers from early exploration through production to solve product problems with language.

• Develop and maintain content systems, terminology, voice and tone guidelines, and reusable patterns for consistent communication at scale across the platform.

• Leverage AI tools to enhance writing workflows for exploration and iteration while maintaining critical human judgment for clarity, accuracy, and context.

• Focus on making complex healthcare and software experiences feel intuitive, trustworthy, and easy to navigate for both end-users and operational teams.

📝 Enhancement Note: This role is explicitly defined as not a marketing copywriting position, emphasizing a deep integration within the product development lifecycle. The focus is on functional clarity, user guidance, and problem-solving through language within a complex B2B SaaS and B2C telehealth platform.

📈 Primary Responsibilities

• Partner closely with Product Designers from the initial stages of feature exploration through to final production, ensuring content is integral to the design process.

• Write clear, concise, and effective product copy for various surfaces including onboarding flows, navigation elements, forms, settings, dashboards, user workflows, error messages, empty states, confirmations, and notifications.

• Shape patient-facing experiences by crafting copy for account creation, intake flows, checkout processes, order management, subscription management, and ongoing care interactions.

• Develop copy for complex operational experiences used by healthcare businesses, providers, and internal teams, ensuring technical complexity is abstracted from the user.

• Clearly articulate what is happening, what action is required, and what the user can expect next, particularly during high-stakes or high-friction moments.

• Collaborate with design to refine information architecture, hierarchy, naming conventions, navigation structures, and interaction patterns through strategic language choices.

• Identify and flag instances where unclear copy signals underlying product or design issues, working collaboratively to resolve the root cause.

• Establish and maintain consistent terminology and naming conventions for new features, concepts, statuses, actions, and workflows across the platform.

• Create and uphold content guidelines that ensure consistent voice, tone, terminology, grammar, and writing patterns throughout Bask Health's products.

• Build reusable content patterns for common product situations such as errors, confirmations, destructive actions, permissions, empty states, and system feedback.

• Work with Product Researchers to validate user comprehension of terminology, instructions, and product concepts through testing and feedback.

• Test and iterate on product language based on user research, product data, experimentation, and direct user feedback.

• Collaborate with Engineering teams to ensure content implementation is accurate across different states, edge cases, responsive layouts, and dynamic user interfaces.

• Define and refine how Bask Health communicates through AI-powered experiences, including prompts, generated content, explanations, recommendations, confirmations, and conversational interfaces.

• Utilize AI tools to accelerate exploration, iteration, audits, and content operations while applying strong human judgment for clarity, accuracy, context, and tone.

• Contribute to building scalable content systems that enable teams to create consistent experiences efficiently, reducing the need for manual review of every content string.

📝 Enhancement Note: The responsibilities highlight a deep integration into the product development lifecycle, emphasizing a proactive role in problem-solving and system building rather than a reactive content generation task. The expectation is to influence design and product strategy through linguistic expertise.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background or demonstrated understanding of linguistics, communication, technical writing, human-computer interaction, or related fields is beneficial.

Experience:

• Proven experience (5-10 years) as a UX Writer, Content Designer, Product Writer, or in a similar role focused on digital product communication.

• Experience writing for both B2B SaaS operational software and consumer-facing applications is highly desirable.

• Experience within healthcare or other regulated industries where clarity, accuracy, trust, and compliance are paramount. Required Skills:

• Exceptional command of English, with the ability to communicate complex ideas using simple, precise, and user-centered language.

• Strong understanding of interaction design principles, information architecture, user flows, and user-centered design methodologies.

• Demonstrated ability to write across complete product experiences, not just isolated screens or features.

• Capacity to understand complex systems and rapidly acquire domain knowledge to communicate them clearly and effectively.

• Strong judgment regarding content hierarchy, discerning what users need to know immediately versus what can be deferred or omitted.

• Ability to adapt voice and tone appropriately for different contexts while maintaining a coherent and consistent product personality.

• Proven experience collaborating closely with Product Designers, Product Managers, Engineers, and Researchers.

• Comfort and proficiency working directly within design tools such as Figma and contributing to product experiences during the design phase.

• Meticulous attention to detail, balanced with a strategic understanding of the broader user journey and product goals.

• Adaptability and comfort working in a fast-paced, evolving environment where products, terminology, and requirements change rapidly.

• Experience utilizing AI tools as part of a writing workflow, with a critical approach to generated content, ensuring it meets standards for clarity, accuracy, context, and tone.

• Ability to recognize when AI-generated content, though technically correct, may be confusing, generic, inappropriate, or inconsistent with the overall product experience. Preferred Skills:

• Experience in B2B SaaS, healthcare technology, telehealth, fintech, marketplaces, or other complex software product domains.

• Experience creating or maintaining content design systems, terminology libraries, voice and tone guidelines, or reusable UX writing patterns.

• Experience with localization and designing copy that can scale effectively across multiple languages and international markets.

• Experience designing and writing for transactional communications, including email, SMS, push notifications, and in-product messages.

• Experience designing conversational interfaces or AI-powered product experiences.

• Familiarity with accessibility standards and inclusive content design practices.

• Basic understanding of how front-end applications function and how product copy is implemented within code.

📝 Enhancement Note: The experience level and preferred skills suggest a candidate who can operate both strategically (defining systems) and tactically (writing copy) in a complex domain. The emphasis on a portfolio showcasing problem-solving is key.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio that clearly demonstrates how your UX writing has directly contributed to solving product and user experience problems. Emphasis should be on the problem, your approach, and the measurable impact, rather than just showcasing polished copy.

• Case studies illustrating your process for tackling complex user journeys, from initial research and ideation through to implementation and iteration.

• Examples of how you've applied user-centered design principles to your writing, potentially including user research findings or testing results that informed your decisions.

• Demonstrations of your ability to write for different user types and contexts, such as patient-facing versus operational B2B interfaces.

• Evidence of your collaboration with designers and engineers, showcasing how you integrated language into the design and development process. Process Documentation:

• Examples of how you've developed or contributed to content guidelines, voice and tone documentation, or terminology libraries.

• Demonstrations of your ability to create reusable content patterns for common product scenarios (e.g., error states, onboarding, confirmations).

• Insights into your process for iterating on copy based on user feedback, data analysis, or A/B testing.

• Documentation or case studies showing how you've worked with AI tools in your workflow and how you've maintained quality control.

📝 Enhancement Note: The portfolio is critical for this role, and it must go beyond simply presenting copy. Candidates need to showcase their strategic thinking, problem-solving abilities, and their impact on user experience and product success. The emphasis on "solving product problems through language" is paramount.

💵 Compensation & Benefits

Salary Range: Based on the role (UX Copywriter), experience level (5-10 years), and location (Spain, remote), a competitive salary range for a fully remote position in Spain would typically fall between €50,000 - €75,000 annually, depending on specific experience, local market conditions, and the company's compensation philosophy.

Benefits:

• Comprehensive health insurance coverage, likely including medical, dental, and vision plans.

• Generous paid time off (PTO), including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including training, conferences, and access to learning resources.

• Remote work stipend or allowance to support home office setup and ongoing expenses.

• Potential for stock options or equity, common in high-growth tech companies.

• Flexible working hours, allowing for work-life balance within core collaboration times.

• Access to modern collaboration tools and technology to facilitate remote teamwork.

Working Hours: 40 hours per week, with a focus on flexibility to accommodate different time zones within Europe and collaboration needs. Core working hours are expected to overlap with key team members for effective collaboration.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for experienced UX writers in Western Europe, adjusted for a remote, full-time role in Spain. Benefits are standard for tech companies and tailored to remote work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Bask Health operates within the HealthTech and SaaS sectors, specifically focusing on building the infrastructure for modern telehealth businesses. This involves a blend of healthcare regulations, software development, and user experience design.

Company Size: Bask Health is likely a growing startup or scale-up, indicated by the need for foundational roles like this UX Copywriter. This environment typically fosters agility, direct impact, and a strong sense of ownership.

Founded: While the founding date isn't specified, the company's mission to "power modern telehealth businesses" suggests a focus on innovation and addressing current market needs in digital healthcare.

Team Structure:

• The UX Copywriter will be part of a product and design team, working closely with Product Designers, Product Managers, and Engineers.

• This role likely reports into a Head of Product, Design Lead, or a similar senior product role, with a dotted line to broader content or communication strategy functions if they exist.

• Cross-functional collaboration is a cornerstone, requiring constant interaction with engineering for implementation, research for validation, and product management for strategic alignment. Methodology:

• Data Analysis and Insights: Utilizing user research, product analytics, and A/B testing to inform and validate copy decisions.

• Workflow Planning and Optimization: Designing clear and efficient user flows through precise language, reducing friction and improving task completion.

• Automation and Efficiency: Building scalable content systems, reusable patterns, and leveraging AI to streamline content production and ensure consistency.

Company Website: bask.health

📝 Enhancement Note: The company culture is likely fast-paced and collaborative, typical of a tech startup in the health-adjacent space. The emphasis on data-driven decisions and efficiency is crucial for operations roles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-to-senior level (5-10 years of experience). The UX Copywriter is expected to be a key individual contributor, capable of owning significant areas of the product's language and contributing to content strategy and systems. They are not entry-level and are expected to bring established expertise.

Reporting Structure: The UX Copywriter will likely report to a Product Design Lead, Head of Product, or a similar senior figure within the product development organization. They will work in close collaboration with Product Managers and Engineering teams, forming a core product trio for feature development.

Operations Impact: The UX Copywriter's impact is direct and significant on user adoption, engagement, task completion, and overall user satisfaction. By making complex healthcare and software processes clear and accessible, they directly contribute to reducing user friction, improving operational efficiency for B2B clients, and building trust with patients. This role is critical for translating business requirements and technical capabilities into intuitive user experiences that drive business outcomes.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in UX writing for complex domains, AI-driven interfaces, and content systems design. Potential to become a subject matter expert or lead within the content design function.

• Leadership Potential: Opportunity to mentor junior writers, lead content initiatives for major product areas, and contribute to defining the company's content strategy and design system.

• Cross-functional Expertise: Gain extensive experience working across product, design, engineering, research, and potentially marketing and compliance teams, broadening understanding of the entire product lifecycle.

• Specialization: Develop expertise in specific areas like healthcare compliance, AI prompt engineering for UX, or internationalization/localization of content.

📝 Enhancement Note: The growth opportunities highlight a path for specialization within UX writing, leadership, and cross-functional mastery, common in growing tech companies. The impact on user experience and operational efficiency is a key selling point for ambitious operations professionals.

🌐 Work Environment

Office Type: This is a fully remote position. Bask Health is committed to a distributed workforce, allowing employees to work from their preferred location within Spain.

Office Location(s): The role is open to candidates residing anywhere in Spain. While there isn't a physical office requirement, candidates should be aware of potential time zone overlaps needed for collaboration with European or US-based teams.

Workspace Context:

• Collaborative Environment: Remote collaboration will be facilitated through video conferencing, instant messaging, and project management tools. The company culture emphasizes open communication and teamwork despite physical distance.

• Tools and Technology: Employees will have access to industry-standard design tools (Figma), communication platforms (Slack, Zoom), project management software (e.g., Jira, Asana), and potentially specialized content management or AI writing tools.

• Team Interaction: Regular team meetings, design critiques, and cross-functional syncs will be scheduled to ensure alignment and foster a sense of connection among team members.

Work Schedule: The standard work week is 40 hours. While core hours for collaboration are expected, there's an emphasis on flexibility to support work-life balance for remote employees. This allows for personal time management while ensuring availability for critical team interactions.

📝 Enhancement Note: The fully remote nature is a key aspect, with an emphasis on tools and communication strategies that support a distributed team. Candidates should be comfortable with asynchronous and synchronous remote collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief conversation with a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Skills Assessment: A more in-depth session where candidates present their portfolio, discussing specific case studies, their process, and how they've solved problems through UX writing. This may include a live design tool exercise or a take-home assignment.

• Team Interviews: Meetings with Product Designers, Product Managers, and potentially Engineers to evaluate collaboration style, technical understanding, and problem-solving approach.

• Hiring Manager Interview: A final discussion with the hiring manager to assess strategic thinking, leadership potential, and overall fit with the team and company vision.

Portfolio Review Tips:

• Problem-Solution-Outcome Structure: For each case study, clearly articulate the problem you addressed, your specific UX writing approach and rationale, and the measurable outcome or impact on the user or business.

• Show, Don't Just Tell: Use visuals, wireframes, or mockups to illustrate the context of your copy. Demonstrate how your words integrated with the design.

• Highlight Collaboration: Include examples of how you worked with other disciplines (design, research, engineering) and how that collaboration influenced the final product.

• Address Complexity: Showcase examples where you successfully translated complex technical or healthcare information into simple, user-friendly language.

• Demonstrate Iteration: If possible, show how copy evolved based on feedback or testing, demonstrating your iterative process.

Challenge Preparation:

• Figma Proficiency: Be prepared for exercises that might involve working directly in Figma to edit or create copy within a given design.

• Content Strategy Thinking: Be ready to discuss how you would approach developing content guidelines, terminology, or reusable patterns for a new feature or product area.

• AI Integration: Prepare to discuss your experience using AI tools in UX writing, your philosophy on their use, and how you ensure quality and human judgment.

• Healthcare Nuances: If you have healthcare experience, be ready to discuss how regulatory and ethical considerations impact UX copy.

📝 Enhancement Note: The interview process emphasizes practical application and a deep dive into the candidate's portfolio. Preparation should focus on demonstrating problem-solving skills, collaborative abilities, and a strategic understanding of UX writing within a complex domain.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design work, wireframing, prototyping, and directly implementing copy within designs. Proficiency is a must.

• Design Systems Tools (e.g., Storybook, Zeroheight): While not explicitly mentioned, experience with design system components and how content integrates into them is beneficial.

• AI Writing Assistants (e.g., ChatGPT, Jasper, Copy.ai): Expected to be used for exploration, iteration, and content generation, but with a strong emphasis on human oversight.

Analytics & Reporting:

• Product Analytics Platforms (e.g., Amplitude, Mixpanel, Google Analytics): Understanding how to interpret user data and analytics to inform copy decisions and measure impact.

• A/B Testing Tools (e.g., Optimizely, VWO): Experience designing and analyzing A/B tests for copy variations.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): Familiarity with how user data is managed and how copy might appear within CRM-related workflows or communications.

• Marketing Automation Platforms (e.g., Marketo, Braze): Experience with copy for transactional emails, push notifications, and in-app messages.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement. Familiarity with AI tools is also increasingly important, but the emphasis is on critical judgment, not just output. Understanding analytics and how to measure the impact of copy is crucial for demonstrating value.

👥 Team Culture & Values

Operations Values:

• Clarity and Simplicity: A core value is to make complex healthcare and software experiences understandable and accessible to all users.

• User-Centricity: All decisions are made with the user's needs, goals, and context at the forefront.

• Collaboration and Transparency: Open communication, shared ownership, and a willingness to work across disciplines are highly valued.

• Data-Informed Decision Making: Relying on research, analytics, and user feedback to guide product and content development.

• Efficiency and Scalability: Building systems and processes that allow the product and content to grow effectively without sacrificing quality.

Collaboration Style:

• Integrated Design Process: Content designers are embedded within product teams, working alongside designers and engineers from ideation to launch.

• Feedback-Rich Environment: A culture where constructive feedback is regularly exchanged, fostering continuous improvement.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings, and insights across teams to elevate the collective understanding and output.

📝 Enhancement Note: The values point to a team that prioritizes user experience, collaborative problem-solving, and data-driven execution. Candidates should demonstrate alignment with these principles in their application and interview responses.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Domain: Translating intricate healthcare regulations, telehealth processes, and SaaS functionalities into clear, user-friendly language.

• Balancing B2B and B2C Needs: Writing for distinct audiences – healthcare businesses/providers and their patients – with different needs and technical aptitudes.

• AI Integration Nuances: Effectively leveraging AI tools while maintaining human oversight for accuracy, empathy, and brand consistency in a sensitive industry.

• Pace of a Startup: Adapting to rapid product evolution, changing requirements, and the need for quick iteration in a fast-moving environment.

Learning & Development Opportunities:

• Specialized Domain Expertise: Gaining deep knowledge in HealthTech, telehealth, and regulated industries.

• Content Systems Design: Developing skills in building scalable content architecture, design systems, and reusable patterns.

• AI in UX: Becoming proficient in integrating AI into content workflows responsibly and effectively.

• Leadership Skills: Opportunities to mentor, lead content initiatives, and influence product strategy.

📝 Enhancement Note: The challenges are inherent to working in a cutting-edge, regulated industry and a startup environment. The growth opportunities focus on developing specialized skills and taking on greater responsibility.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used language to solve a complex product problem. What was the problem, your approach, and the outcome?"

• "How would you approach defining the voice and tone for a new feature in our telehealth platform?"

• "Imagine a user is experiencing a critical error during an online prescription refill. What are the key elements your copy would need to convey, and why?"

• "How do you balance the need for conciseness with the requirement for clarity, especially in high-stakes situations?" Company & Culture Questions:

• "What interests you about Bask Health and our mission to power telehealth businesses?"

• "How do you approach collaboration with product designers and engineers? Can you give an example?"

• "How do you stay updated on best practices in UX writing and content design?"

• "What are your thoughts on using AI in UX writing, particularly in healthcare?" Portfolio Presentation Strategy:

• Focus on Impact: For each case study, clearly articulate the business or user problem and quantify the positive impact of your work whenever possible.

• Show Your Process: Walk through your thought process, research methods, and collaborative steps. Explain why you made certain linguistic choices.

• Be Prepared for Design Tool Questions: Have examples ready that demonstrate your ability to work within design tools like Figma.

• Tailor to Bask Health: Connect your portfolio examples to the challenges and domain of Bask Health. Show how your skills are transferable and relevant.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, problem-solving skills, collaborative capabilities, and a deep understanding of UX writing principles applied to complex domains, particularly healthcare and SaaS.

📌 Application Steps

To apply for this UX Copywriter position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best showcase your ability to solve product problems through UX writing, particularly in complex or regulated industries. Ensure they highlight your process, collaboration, and measurable impact.

• Optimize Your Resume: Tailor your resume to highlight keywords such as UX Writing, Content Design, Product Writing, Information Architecture, Interaction Design, Figma, Content Strategy, Voice and Tone, User Research, and any experience in SaaS, healthcare, or B2B/B2C product development. Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio case studies concisely and effectively, focusing on the problem, your solution, and the outcome. Be ready to discuss your process and how you collaborate.

• Research Bask Health: Understand their mission, platform, and target users. Consider how your skills and experience can directly contribute to their goals of making telehealth accessible and efficient.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.