UX Content Strategist

📍 Job Overview

Job Title: UX Content Strategist

Company: Insulet Corporation

Location: Acton, Massachusetts, United States

Job Type: Full time

Category: User Experience (UX) / Product Design

Date Posted: 2026-08-14

Experience Level: Mid-Level (3+ years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the strategy and execution of engaging, informative UX content across Insulet's product ecosystem, including mobile applications for patients, caregivers, and healthcare providers.

• Elevate customer-centricity in UX design by translating complex needs into clear, actionable content that inspires user engagement and simplifies lives, particularly for individuals managing diabetes.

• Champion a strategic and tactical approach to content design, ensuring high customer impact and alignment with product goals within an agile development framework.

• Foster strong cross-functional collaboration with Marketing, Technical Product Marketing, Systems teams, User Research, Human Factors, and development teams to create a cohesive and world-class user experience.

• Act as a persistent advocate for the customer, contributing to the continuous improvement of Insulet's product design language, standards, and overall customer experience.

📝 Enhancement Note: While the title is "UX Content Strategist," the provided description heavily emphasizes traditional UX/Product Design responsibilities, including wireframing, prototyping, and UI/UX tool proficiency. The "Content Strategist" aspect appears to be an overlay, focusing on the messaging and clarity within the designed interfaces, rather than standalone content creation like marketing copy or help documentation. This role bridges the gap between UX design and clear, effective user communication within the product.

📈 Primary Responsibilities

• Lead tactical and innovative UX design initiatives for Insulet's mobile applications (Android and iOS) within an agile development environment.

• Collaborate with Marketing, Technical Product Marketing, and Systems teams to define requirements and ensure UX alignment for a cohesive user experience across the app suite.

• Define and design safe, effective, and delightful user experiences for mobile applications, utilizing industry-standard UX/design tools.

• Deliver comprehensive UX work packages, including wireframes, asset delivery, and GUI specifications, in a fast-paced agile setting.

• Facilitate and lead UX discussions with key technical integration partners (e.g., Glooko, Tidepool), understanding their requirements, APIs, and leading UX discussions including branding.

• Partner closely with User Research and Human Factors teams to iteratively test early concepts, applying user-centered design best practices and driving research to validate designs.

• Present design concepts and user experience vision compellingly to all levels of the company, including agile teams, executive leadership, and customers, using various presentation methods.

• Collaborate with Clinical and Human Factors teams to ensure designs meet FDA guidelines for medical devices while maintaining a high standard for user delight.

• Drive innovation initiatives related to UX process, tools, and the overall design language and experiences.

• Define and lead the development of Insulet's corporate UX design language, standards, and frameworks as the brand evolves.

• Mentor junior UX staff in all aspects of UX work, supporting their growth and development.

• Evangelize the value and role of UX design across the organization.

• Contribute to defining a holistic customer experience across various touchpoints, including OOBE, web, mobile, product, integrations, and other wearables.

📝 Enhancement Note: The responsibilities clearly indicate a senior-level UX Designer role with a strategic component. The emphasis on leading initiatives, mentoring, driving innovation, and defining design language points to a significant level of autonomy and influence. The "Content Strategist" aspect is integrated through the need for "engaging, informative UX content" and ensuring "delightful user experiences."

🎓 Skills & Qualifications

Education:

• Bachelor's degree or Master's degree in Psychology, Computer Science, HCI, Industrial Engineering, Interaction Design, Design, Human Factors, or an equivalent field. Experience:

• 3+ years of relevant experience in UX and product design, with a focus on developing and implementing customer-centric products across multiple touchpoints (product, mobile, web) globally.

• 3+ years of experience working in an agile development environment using tools such as JIRA, Confluence, Helix, or Aha!. Required Skills:

• Expert knowledge in industry-standard UX/Dev tools (e.g., Invision/Balsamic/Azure, Zeplin, Creative Cloud, Framer, Sketch).

• Proficiency in HTML, CSS, and JavaScript is a plus but not explicitly required as a core development skill.

• Fluent in usability standards, design heuristics, and responsive design techniques.

• Expert knowledge of Android and iOS UI guidelines and platforms.

• Strong portfolio demonstrating robust storytelling and presentation skills.

• Ability to collaborate effectively cross-functionally, particularly with product development and clinical partners (Human Factors).

• Working knowledge of User Research tools and methodologies, with the ability to partner with researchers to drive user-centered design.

• Experience working effectively with cross-functional teams on high-visibility initiatives in a distributed environment (e.g., Boston, San Diego, Tijuana). Preferred Skills:

• Strong technical hardware and software knowledge.

• Experience and demonstrated success in executing mobile applications UX for consumer or medical devices; preference for experience with medical devices or consumer wearables.

• Ability to prototype when necessary.

• Thorough knowledge of the diabetes disease state.

📝 Enhancement Note: The requirement for "expert knowledge" in specific UX/Dev tools and mobile UI guidelines, alongside a "strong portfolio with strong storytelling and presentation skills," indicates a need for a candidate who can not only design but also clearly articulate and defend their design decisions. The preference for medical device experience is a significant advantage given the company's industry.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio is required, showcasing a breadth of UX and product design work, with a particular emphasis on mobile applications (Android and iOS).

• Demonstrate a clear understanding and application of user-centered design principles and methodologies throughout the portfolio projects.

• Include case studies that highlight strategic thinking, problem-solving, and the journey from initial concept to final design solution, showcasing the impact of your work.

• Present projects that reflect collaboration with cross-functional teams, including developers, product managers, and research teams, illustrating your ability to work effectively in a team environment.

• Showcase experience with industry-standard UX/Dev tools and how they were leveraged to create wireframes, prototypes, and final GUI specifications. Process Documentation:

• Demonstrate experience working within agile development methodologies, providing examples of how you've contributed to sprint planning, backlog refinement, and the delivery of UX assets in an agile workflow.

• Showcase your ability to translate user research findings and Human Factors input into actionable design requirements and iterative design improvements.

• Provide examples of how you have contributed to the definition and application of design language systems, standards, and frameworks to ensure consistency and brand alignment across products.

• Illustrate your approach to collaborating with technical integration partners, outlining how you've managed UX requirements and branding discussions for external integrations.

📝 Enhancement Note: The emphasis on a "strong portfolio with strong storytelling and presentation skills" is critical. Candidates should prepare to walk through their portfolio, explaining not just the final designs but the process, the challenges overcome, and the impact of their contributions. For a role with "Content Strategist" in the title, demonstrating how content clarity and user guidance were integrated into the design process will be key.

💵 Compensation & Benefits

Salary Range: $118,900 - $178,300 annually This salary range is provided for U.S.-based positions. Actual pay will depend on factors such as skills, experience, education, and location within the U.S.

Benefits:

• Medical, dental, and vision insurance

• 401(k) with company match

• Paid time off (PTO)

• Employee wellness programs

• Potential for incentive compensation Working Hours:

• Standard full-time hours, estimated at 40 hours per week. The role is described as hybrid, implying flexibility with some in-office days and some remote work.

📝 Enhancement Note: The salary range provided is a strong indicator of a mid-to-senior level position. The range accounts for significant experience and the specialized nature of UX/Product Design within the medical device industry. The inclusion of "incentive compensation" suggests potential bonuses tied to performance or company success.

🎯 Team & Company Context

🏢 Company Culture

Industry: Medical Devices / Healthcare Technology

Company Size: Insulet Corporation is a publicly traded company with a significant global presence, indicating a mid-to-large enterprise size. Their website mentions global offices and operations in 24 countries, suggesting a workforce of over 1,000 employees, likely in the thousands.

Founded: 2000. The company has a history of innovation, particularly with the Omnipod platform, and has experienced strong revenue growth and intellectual property expansion.

Team Structure:

• The UX team operates within the R&D group, indicating a strong connection to product development and innovation.

• This role will work closely with a variety of cross-functional teams, including Software Development, Technical Product Management, Systems Engineering, Quality Assurance (QA), Marketing, User Research, Human Factors, and Clinical teams.

• The team is described as "highly engaged" and is investing heavily in creating a scalable system for user experience.

• Mentorship of junior staff is a key aspect of the team's structure, suggesting a culture of knowledge sharing and development. Methodology:

• The team operates within an agile development environment, utilizing tools like JIRA and Confluence.

• A strong emphasis is placed on user-centered design principles, iterative testing, and applying user research findings.

• The company values innovation, customer-centricity, and a collaborative approach to problem-solving.

• Design language development and standardization are key strategic initiatives.

Company Website: https://www.insulet.com/ and https://www.omnipod.com/

📝 Enhancement Note: Insulet's focus on simplifying life for people with diabetes and their consistent growth suggest a mission-driven culture. The medical device context implies a high degree of rigor, compliance (FDA guidelines), and a need for meticulous design that prioritizes safety and effectiveness alongside user experience.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior UX Designer, with explicit mention of mentoring junior staff and leading significant design initiatives. It represents a mid-to-senior level individual contributor role within the UX/Product Design discipline.

Reporting Structure: The UX Designer will likely report into a UX Design Manager or Director within the R&D organization. They will work closely with various functional leads across product development.

Operations Impact: The UX Designer's impact is directly tied to the usability, effectiveness, and adoption of Insulet's core products, particularly the Omnipod mobile applications. By creating world-class user experiences, this role directly contributes to simplifying the lives of people with diabetes, improving health outcomes, and driving customer satisfaction and loyalty, which in turn fuels revenue growth and market leadership.

Growth Opportunities:

• Specialization: Deepen expertise in mobile UX for medical devices, automated insulin delivery systems, or specific areas like user research integration or design systems.

• Leadership: Progress to a Lead UX Designer or UX Manager role, taking on greater strategic responsibility, team management, and project oversight.

• Cross-functional Expertise: Gain deeper understanding and experience in areas like Human Factors, Clinical Affairs, Product Management, or Marketing within the medical device sector.

• Innovation: Lead innovation initiatives within the UX team, exploring new design methodologies, tools, or emerging technologies.

• Industry Recognition: Contribute to Insulet's reputation for innovative design, potentially through industry awards or publications.

📝 Enhancement Note: The role offers a clear path for growth within a specialized and impactful field. The opportunity to influence product direction and mentor others aligns with typical career progression for senior UX professionals looking to deepen their impact.

🌐 Work Environment

Office Type: Hybrid work arrangement, requiring on-site presence from an Insulet office in Acton, Massachusetts. This suggests a blend of in-office collaboration and remote flexibility.

Office Location(s): Acton, Massachusetts, USA. This location is Insulet's world headquarters.

Workspace Context:

• The work environment is fast-paced and agile, requiring adaptability and efficiency.

• Collaboration is key, with extensive interaction with distributed teams (Boston, San Diego, Tijuana) using tools like Webex, JIRA, Confluence, and Aha!.

• The role involves working with cutting-edge medical device technology, necessitating a high degree of precision and attention to detail.

• Access to standard UX design tools, collaboration platforms, and potentially user research facilities will be available. Work Schedule:

• Standard full-time schedule (estimated 40 hours/week).

• Hybrid model allows for a mix of in-office and remote workdays, offering some flexibility.

📝 Enhancement Note: The hybrid nature and distributed team aspect mean strong communication and self-management skills are crucial. The Acton office being the headquarters suggests access to key stakeholders and resources.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter will review applications and portfolios for basic qualifications and fit.

• Hiring Manager Interview: Discussion with the Hiring Manager (likely a UX Design Manager) to assess experience, role understanding, and cultural fit. This is where your portfolio will be a primary focus.

• Team/Peer Interviews: Interviews with other UX designers, potentially product managers, or engineers to evaluate collaboration skills and technical/design acumen. This may involve a design exercise or deep dive into portfolio projects.

• Cross-functional/Leadership Interview: Potentially an interview with a senior leader or someone from a key cross-functional team (e.g., Human Factors, Product Management) to assess strategic thinking and ability to work across departments.

• Portfolio Presentation: A dedicated session where the candidate presents their portfolio, detailing specific projects, their role, the challenges, solutions, and outcomes.

Portfolio Review Tips:

• Storytelling: Structure your portfolio presentations around compelling narratives. For each project, clearly articulate the problem, your role and process, the solutions you designed, and the impact/outcomes achieved.

• Process Emphasis: Don't just show final screens. Detail your design process: user research insights, wireframing, prototyping, user testing, iteration, and collaboration with stakeholders.

• Content Strategy Integration: For this role, specifically highlight how you ensured clarity, usability, and effectiveness of the content within your designs. Show examples where clear language or intuitive information architecture improved the user experience.

• Metrics & Impact: Whenever possible, quantify the impact of your designs (e.g., improved task completion rates, reduced error rates, increased user satisfaction). If direct metrics aren't available, articulate the expected benefits and how your design addresses them.

• Tailor to Insulet: Research Insulet's products (Omnipod) and target users (people with diabetes). Frame your portfolio examples to show relevance to their mission and user base.

Challenge Preparation:

• Be prepared for a potential design challenge or case study, either as a take-home assignment or an in-interview exercise.

• Focus on demonstrating your ability to quickly understand a problem, ideate solutions, and articulate your design rationale, especially concerning user experience and content clarity.

• Practice presenting your thought process clearly and concisely, as if explaining it to a diverse group of stakeholders.

📝 Enhancement Note: The interview process will heavily rely on the candidate's ability to showcase their design process and articulate their contributions through their portfolio. For a UX Content Strategist, demonstrating how they've ensured content clarity and effectiveness within designed interfaces will be a key differentiator.

🛠 Tools & Technology Stack

Primary Tools:

• UX/Design Software: Expert knowledge required in tools such as Sketch, Creative Cloud (Photoshop, Illustrator), Zeplin, Invision, Balsamic, or Azure (for wireframing/prototyping). Framer is also mentioned as a possibility.

• Collaboration & Project Management: JIRA, Confluence, Aha!, Helix. Experience working within these agile tools is essential.

• Prototyping Tools: Invision, Balsamic, Azure, or similar for creating interactive prototypes. Ability to prototype is preferred.

Analytics & Reporting:

• While not explicitly listed as primary tools for this role, familiarity with user analytics platforms (e.g., Google Analytics, Mixpanel) and how UX design impacts key metrics would be beneficial, especially when discussing user research and impact. CRM & Automation:

• Not directly applicable to the core responsibilities of this UX role, but understanding how user data flows from product interactions into CRM or marketing automation systems could be a plus for broader context. Integration Tools:

• Experience working with APIs and understanding technical integration requirements (e.g., with partners like Glooko, Tidepool) is important for this role, though specific integration tool proficiency is not listed.

📝 Enhancement Note: Proficiency in industry-standard UX/design tools is non-negotiable. The mention of specific collaboration and agile tools indicates the need for a candidate comfortable working within a structured, fast-paced development process.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A paramount value, focusing on understanding and meeting the needs of patients, caregivers, and healthcare providers. Every design decision should prioritize the user's experience and well-being.

• Innovation: A drive to create novel solutions and continuously improve products and processes, pushing the boundaries of what's possible in diabetes management technology.

• Simplicity & Clarity: A commitment to making complex technology accessible and easy to use, reflecting in both product design and the content within interfaces.

• Collaboration: A belief in the power of cross-functional teamwork, valuing diverse perspectives and working together to achieve common goals.

• Quality & Safety: As a medical device company, a foundational value is ensuring the highest standards of quality and safety in all products, adhering to regulatory guidelines (FDA).

Collaboration Style:

• Agile & Iterative: Working within agile sprints, embracing iterative design and development cycles with continuous feedback loops.

• Cross-functional Partnership: Proactively engaging with diverse teams (Engineering, Marketing, Clinical, Research) to ensure holistic product development and a unified user experience.

• Open Communication: Encouraging open dialogue, constructive feedback, and transparent sharing of ideas and challenges across distributed teams.

• Mentorship & Support: A culture of mutual support where senior members mentor junior staff, and team members collectively invest in each other's growth.

📝 Enhancement Note: The company's mission to simplify lives for people with diabetes directly informs its culture and values. Candidates should demonstrate how they align with these principles, particularly customer-centricity, innovation, and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Regulatory Requirements: Navigating the complexities of FDA guidelines and Human Factors requirements while still delivering delightful and intuitive user experiences.

• Integrating Complex Systems: Designing seamless user experiences across multiple touchpoints (mobile apps, wearables, integration partners) that function as a cohesive whole.

• Driving Innovation in a Regulated Industry: Introducing novel UX approaches and technologies within the constraints of a medical device development lifecycle.

• Managing Distributed Teams: Effectively collaborating and maintaining design consistency with teams located across different geographic regions.

• Translating Technical Complexity: Simplifying the user experience of advanced medical technology for a diverse user base, including those with varying levels of technical proficiency or health literacy.

Learning & Development Opportunities:

• Specialized UX for Medical Devices: Gaining deep expertise in the unique challenges and best practices of UX design within the highly regulated medical device industry.

• Design Systems Leadership: Opportunity to contribute to or lead the development and evolution of Insulet's design language and system, impacting multiple products.

• Cross-Disciplinary Knowledge: Expanding knowledge in areas like Human Factors engineering, clinical workflows, and product management within healthcare technology.

• Mentorship Programs: Formal or informal opportunities to mentor junior designers and learn from senior leaders within the UX team and broader organization.

• Industry Trends: Staying abreast of advancements in mobile UX, wearable technology, and digital health solutions.

📝 Enhancement Note: The challenges presented are typical for the medical device sector and offer significant learning opportunities. Candidates should frame their experience in overcoming such challenges as a testament to their problem-solving skills and adaptability.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance user needs with strict regulatory requirements (e.g., FDA guidelines) in a design project. How did you approach it, and what was the outcome?"

• "How would you approach designing a new feature for the Omnipod mobile app that aims to improve user adherence to their diabetes management plan? Walk us through your process."

• "Imagine you're tasked with defining the UX content strategy for a new integration between the Omnipod system and a third-party health platform. What are your key considerations?"

• "How do you ensure consistency in UX and content across multiple product touchpoints (e.g., mobile app, web portal, device interface)?" Company & Culture Questions:

• "What attracts you to Insulet's mission of simplifying life for people with diabetes?"

• "How do you see your UX content strategy skills contributing to Insulet's customer-centric approach?"

• "Describe your experience working in a hybrid environment and collaborating with distributed teams. What strategies do you employ for effective communication and collaboration?"

• "How do you evangelize the importance of UX and user-centered design within a cross-functional team or organization?" Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project. For each project, clearly state the challenge, your specific role, the problem you solved, your design process (research, ideation, iteration), the final solution, and the measurable impact or learnings.

• Content Focus: For this role, specifically highlight instances where your design decisions led to clearer instructions, more intuitive navigation, or better overall understanding for the user. Demonstrate how you considered the "content" aspect of UX.

• Visuals: Use high-quality visuals of your work (wireframes, mockups, prototypes). Explain the 'why' behind your design choices.

• Storytelling: Weave a narrative for each project. Make it engaging and easy to follow.

• Q&A Readiness: Anticipate questions about your design decisions, challenges, and how you handled feedback or disagreements. Be prepared to discuss your experience with JIRA, agile, and cross-functional collaboration.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strong UX design fundamentals, a strategic approach to content within interfaces, and the ability to collaborate effectively in a regulated, agile environment. Candidates should be ready to discuss their portfolio in detail, emphasizing process and impact.

📌 Application Steps

To apply for this UX Content Strategist position:

• Submit your application through the Insulet Careers site via the provided Workday job posting link.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience in mobile UX design, content strategy within interfaces, agile methodologies, and your understanding of user-centered design principles, especially in a regulated industry. Ensure your portfolio prominently features projects demonstrating these skills.

• Resume Optimization: Clearly articulate your accomplishments using action verbs and quantifying results where possible. Use keywords from the job description such as "UX Content Strategist," "mobile applications," "agile," "user-centered design," "Human Factors," and "FDA guidelines."

• Interview Preparation: Practice presenting your portfolio, focusing on storytelling, process, and the impact of your designs. Prepare to discuss your experience with relevant tools (Sketch, Invision, JIRA) and your approach to cross-functional collaboration.

• Company Research: Thoroughly research Insulet Corporation, its Omnipod products, its mission, and its target users. Understand the challenges and opportunities within the diabetes technology market and how your UX expertise can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.