UX Content Designer III

📍 Job Overview

Job Title: UX Content Designer III

Company: Expedia Group

Location: Seattle, Washington, United States; Chicago, Illinois, United States; Austin, Texas, United States

Job Type: FULL_TIME

Category: UX Content Design / Content Strategy

Date Posted: 2026-05-04T00:00:00

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive the content strategy and enhance the product experience for Expedia Group's Loyalty and connected Membership spaces, impacting millions of travelers globally.

• Apply human-centered content design practices to create intuitive, accessible, and helpful user experiences across various product use cases.

• Collaborate cross-functionally with Product Design, Research, Legal, Marketing, and leadership to advocate for content-first solutions and ensure cohesive end-to-end experiences.

• Utilize qualitative and quantitative insights, business analytics, and emerging AI technologies to inform content decisions and drive operational efficiency.

📝 Enhancement Note: This role is positioned as a senior individual contributor (III level) within the Experience Design (XD) team, focusing on strategic content development for core loyalty and membership programs. The emphasis is on blending UX writing with strategic thinking and data-driven decision-making, rather than traditional content marketing.

📈 Primary Responsibilities

• Design thoughtful, intuitive, and accessible content solutions for a range of product use cases and interactions, including onboarding, in-app education, transactional flows, and push notifications.

• Apply solid information architecture methods, such as content modeling and mapping, and UI frameworks to design scalable and consistent content solutions.

• Audit, analyze, structure, create, and present compelling UX content throughout the product experience, ensuring clarity, consistency, and usability.

• Partner with Product and Research teams using human-centered design methods to drive content tests that measurably improve the traveler experience.

• Identify, log, prioritize, and resolve content bugs across the loyalty and membership portfolio, ensuring a high-quality user experience.

• Develop and execute a holistic, customer-focused content strategy for the loyalty program across all product areas.

• Leverage qualitative and quantitative insights, alongside business analytics, to drive content insights and innovative solutions.

• Collaborate across teams to improve the accessibility, inclusion, readability, and translatability of product content.

• Facilitate and present content strategies and decision rationale clearly and confidently to peers, partners, and stakeholders, including leadership.

• Influence, persuade, and negotiate with stakeholders to design the best experiences that balance traveler satisfaction and business objectives.

📝 Enhancement Note: The responsibilities highlight a strategic and holistic approach to content design, emphasizing impact on user experience, retention, and business goals within the loyalty and membership domain. The role requires strong cross-functional collaboration and influence.

🎓 Skills & Qualifications

Education: Bachelor's degree in a related technical field, or equivalent related professional experience.

Experience: 5+ years of experience as a Content Designer, UX Writer, or Content Strategist.

Required Skills:

• Expertise in UX Writing, content audits and analysis, content mapping and modeling, information architecture, content planning and sourcing, conversational design, and storytelling.

• Ability to independently audit, analyze, structure, create, and design content using established frameworks for compelling user-focused product experiences.

• Strong skills in confidently presenting compelling rationale and narratives behind content strategies and decisions to peers, partners, and key stakeholders (e.g., Legal, Marketing, Security, Product, leadership).

• Expertise in persuasion and negotiation with stakeholders to create optimal experiences that balance traveler satisfaction and business objectives.

Preferred Skills:

• Experience taking a thoughtful, empathetic, and inclusive approach to design that meets diverse user needs.

• Experience solving complex content problems for multiple user segments and developing content solutions across brands.

• Demonstrated ability to leverage emerging AI technologies, including prompt engineering and structured content, to enhance strategy and operational efficiency.

• Experience in driving retention in Loyalty and Membership areas through strategic content influence.

📝 Enhancement Note: The minimum qualifications emphasize practical experience and strategic skills over a specific degree, with a strong focus on communication, influence, and HCD. Preferred qualifications point towards advanced capabilities in AI and a proven track record in retention-focused areas.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of UX content design projects, demonstrating a strong understanding of user needs and business objectives.

• Include examples of how you've applied content strategy, information architecture, and UX writing to solve complex product challenges.

• Highlight work that illustrates your ability to create clear, concise, and human-centered content for digital products.

• Provide specific examples of how your content design has measurably improved user experience, engagement, or conversion rates.

Process Documentation:

• Showcase your process for conducting content audits and analyzing existing content to identify gaps and opportunities.

• Document your approach to content modeling and mapping, illustrating how you structure information for clarity and usability.

• Illustrate your workflow for creating and refining UX copy, including user testing and iteration.

• Provide examples of how you've collaborated with product managers, designers, and researchers to integrate content into the product development lifecycle.

• Demonstrate your method for measuring the impact of content changes using qualitative and quantitative data.

📝 Enhancement Note: The portfolio requirements emphasize a demonstration of strategic thinking, process rigor, and measurable impact, particularly concerning retention in loyalty and membership programs. The inclusion of AI technologies in preferred qualifications suggests a potential focus on showcasing innovative content solutions.

💵 Compensation & Benefits

Salary Range:

• Seattle, Washington: $137,500 - $192,500 annually. Potential to reach $220,000 based on sustained performance.

• Chicago, Illinois: $128,000 - $179,500 annually. Potential to reach $205,000 based on sustained performance.

• Austin, Texas: $137,500 - $192,500 annually. Potential to reach $220,000 based on sustained performance.

Benefits:

• Medical, Dental, and Vision Insurance

• Paid Time Off (PTO)

• Employee Assistance Program (EAP)

• Wellness & Travel Reimbursement

• Travel Discounts

• International Airlines Travel Agent (IATAN) Membership

• Parental Leave

• Career Development Resources

Working Hours: Approximately 40 hours per week, with a hybrid work model suggesting flexibility.

📝 Enhancement Note: The salary ranges provided are competitive for a UX Content Designer III role in these major tech hubs. The tiered structure reflects regional cost of living differences. The potential for increased pay is tied to ongoing performance, indicating a merit-based system beyond the base range. The benefits package is comprehensive, with a strong emphasis on travel-related perks and employee well-being, aligning with Expedia Group's industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel & Technology. Expedia Group is a major player in the global travel industry, leveraging technology to connect travelers with a vast array of travel services.

Company Size: Large enterprise, with a significant global presence and a substantial number of employees. This implies robust processes, diverse teams, and ample opportunities for career development.

Founded: Expedia Group has a long history in the online travel space, evolving through various acquisitions and integrations to become a leading platform. This history suggests a culture that values innovation, adaptation, and a deep understanding of the travel market.

Team Structure:

• The role sits within the Experience Design (XD) team, a cross-disciplinary group uniting Product Design, Content Design, and Research.

• This team operates globally, fostering collaboration across different regions and cultures.

Methodology:

• Emphasizes human-centered design (HCD) principles as a core methodology.

• Utilizes a content-first approach to end-to-end experience design.

• Relies on a blend of qualitative and quantitative insights, business analytics, and user research to drive content decisions.

• Encourages cross-organizational collaboration to ensure cohesive user experiences.

• Embraces the use of emerging AI technologies for strategic advantage and operational efficiency.

Company Website: https://careers.expediagroup.com/

📝 Enhancement Note: Expedia Group's culture is characterized by its commitment to diversity, inclusion, and employee well-being, particularly emphasizing travel perks. The XD team structure suggests a collaborative environment where design, content, and research work in tandem. The methodology highlights a data-driven and user-centric approach to product development.

📈 Career & Growth Analysis

Operations Career Level: This role is a senior individual contributor (Level III) within the Content Design discipline. It signifies a high level of expertise, strategic responsibility, and the ability to lead projects and influence outcomes independently. The focus is on in-depth specialization within UX content strategy for complex domains like loyalty and membership.

Reporting Structure: The UX Content Designer III reports to a Senior Content Design Manager. This structure allows for mentorship, guidance on strategic initiatives, and alignment with broader departmental goals, while still providing autonomy in day-to-day execution.

Operations Impact: The role's impact is significant, directly influencing the user experience for millions of travelers within Expedia Group's loyalty and membership programs. By creating clear, helpful, and engaging content, the designer contributes to increased user retention, satisfaction, and overall program success, which in turn drives business revenue and strategic objectives for the company.

Growth Opportunities:

• Specialization & Leadership: Potential to deepen expertise in loyalty/membership content strategy or expand into leading larger content initiatives, potentially moving towards a Lead Content Designer or Managerial role within the XD team.

• Cross-functional Exposure: Opportunities to work on diverse product areas within Expedia Group, gaining broader product development experience and understanding of different user segments.

• Skill Development: Continuous learning opportunities in emerging areas like AI and prompt engineering, as well as advanced UX research and analytics, supported by Expedia's career development resources.

• Mentorship: Guidance from a Senior Content Design Manager and opportunities to mentor junior designers.

📝 Enhancement Note: This role offers a clear path for career advancement within a specialized field, with opportunities to grow into leadership or deepen subject matter expertise. The impact on core business functions like loyalty and retention makes it a strategically important position.

🌐 Work Environment

Office Type: Expedia Group offers a hybrid work model, with the option to work from their modern office campuses in Seattle, Chicago, or Austin. These offices are designed to foster collaboration and innovation.

Office Location(s):

• Seattle, Washington Campus

• Chicago, Illinois

Workspace Context:

• The hybrid model allows for a blend of in-office collaboration and remote flexibility, providing a balance for operations professionals.

• Offices are expected to be equipped with the necessary technology and tools to support design, research, and content development workflows.

• The environment encourages cross-functional interaction, facilitating collaboration with product designers, researchers, engineers, and product managers.

Work Schedule: A standard full-time work schedule is expected, likely around 40 hours per week. The hybrid nature of the work arrangement provides flexibility in how and where these hours are managed, within team and project needs.

📝 Enhancement Note: The hybrid work arrangement is a key aspect of the work environment, offering flexibility while maintaining opportunities for in-person collaboration. The specific office locations are in major tech hubs, suggesting access to talent and resources.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience.

• Hiring Manager Interview: Discussion about your background, experience, and alignment with the role and Expedia Group's values. This may include behavioral questions.

• Portfolio Presentation: A key stage where you will present your work, detailing your process, strategic thinking, and the impact of your content design solutions. Focus on projects relevant to loyalty, membership, or complex user journeys.

• Cross-functional Interviews: Interviews with peers (e.g., other Content Designers, UX Designers) and stakeholders (e.g., Product Managers, Researchers) to assess collaboration skills, problem-solving abilities, and cultural fit.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 strong case studies that best showcase your skills in UX content strategy, UX writing, information architecture, and human-centered design. Prioritize examples relevant to loyalty programs, membership, or retention efforts.

• Detail Your Process: Clearly articulate your thought process, from understanding the problem and user needs to developing solutions and iterating based on feedback and data. Use diagrams, wireframes, and content examples to illustrate your work.

• Quantify Impact: Whenever possible, demonstrate the measurable impact of your work using data, metrics (e.g., conversion rates, engagement, task completion), and user feedback. Show how your content decisions led to positive outcomes.

• Highlight Collaboration: Explain how you partnered with cross-functional teams (Product, Research, Engineering, Legal, Marketing) and how you influenced stakeholders.

• Address AI/Emerging Tech: If applicable, showcase any experience or interest in using AI tools for content strategy or prompt engineering, explaining the benefits and considerations.

Challenge Preparation:

• Content Strategy Case Study: Be prepared to discuss how you would approach developing a content strategy for a new feature within the loyalty program or how to improve existing content for a specific user journey.

• Problem-Solving Scenarios: Anticipate questions about how you would handle conflicting stakeholder feedback, address accessibility requirements, or improve content for a complex transactional flow.

• Information Architecture: Be ready to discuss your approach to content modeling, mapping, and structuring information for clarity and scalability.

• Human-Centered Design: Demonstrate your understanding and application of HCD principles in your past projects.

📝 Enhancement Note: The interview process heavily emphasizes portfolio review and the ability to articulate a strategic, data-informed, and collaborative approach to content design. Candidates should be prepared to showcase tangible results and a deep understanding of user-centric design principles.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): While not explicitly stated, experience with CMS platforms used for digital product content is likely beneficial.

• Design & Prototyping Tools: Proficiency with tools like Figma, Sketch, or Adobe XD is standard for collaborating with UX Designers.

• Collaboration Platforms: Tools such as Slack, Microsoft Teams, and Jira for team communication and project management.

Analytics & Reporting:

• Web Analytics Tools: Experience with tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior and content performance.

• Data Visualization Tools: Familiarity with tools like Tableau or Power BI for analyzing and presenting data insights.

• User Research Platforms: Tools for conducting surveys, usability testing, and analyzing qualitative feedback.

CRM & Automation:

• CRM Systems: While not a direct CRM role, understanding how content integrates with CRM strategies (e.g., for personalized messaging) is valuable.

• AI & Machine Learning Tools: Increasingly, UX Content Designers are expected to engage with AI tools for tasks like content generation, summarization, and prompt engineering, as mentioned in the preferred qualifications.

📝 Enhancement Note: The technology stack for this role is centered around design, collaboration, and data analysis tools. A key differentiator may be the candidate's familiarity with AI technologies and their application in content strategy and operational efficiency.

👥 Team Culture & Values

Operations Values:

• Belonging & Inclusion: Expedia Group actively fosters a culture where everyone feels welcome and differences are celebrated. This translates to creating inclusive content that resonates with diverse user segments.

• Impact-Driven: A focus on delivering solutions that make a tangible difference for travelers and partners, aligning with the company's mission to "power global travel for everyone, everywhere."

• Collaboration: Strong emphasis on working together across disciplines and geographies to achieve shared goals. The XD team structure exemplifies this.

• Curiosity & Innovation: Encouragement to explore new technologies (like AI) and approaches to solve complex problems and continuously improve experiences.

• Customer Focus: A deep commitment to understanding and meeting the needs of travelers and partners through user-centered design.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with Product Designers, UX Researchers, Product Managers, Engineers, Legal, and Marketing teams.

• Data-Informed Dialogue: Discussions and decision-making are heavily influenced by qualitative and quantitative insights, user research, and business analytics.

• Advocacy and Persuasion: The role requires strong communication and negotiation skills to advocate for content-first approaches and influence stakeholders towards optimal traveler-centric solutions.

• Open Feedback Culture: While not explicitly stated, a collaborative environment generally implies a culture of constructive feedback exchange to refine strategies and deliverables.

📝 Enhancement Note: The team culture at Expedia Group emphasizes inclusivity, impact, and collaboration, driven by a customer-first mentality. The Content Designer's role is to champion user needs through content and influence cross-functional partners using data and strong communication skills.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Navigating the complexities of designing content that satisfies both travelers' needs and Expedia Group's business objectives, particularly within loyalty programs where retention is key.

• Cross-Brand Consistency: Ensuring a cohesive content experience across various Expedia Group brands and product areas while maintaining brand voice and UX standards.

• Adopting Emerging Technologies: Staying current with and effectively integrating new technologies like AI and prompt engineering into content workflows to enhance efficiency and strategy.

• Influencing Stakeholders: Persuading diverse stakeholders (Legal, Marketing, Product) with potentially competing priorities to adopt content-first strategies and best practices.

• Measuring Content Impact: Developing robust methods to quantify the effectiveness of content strategies and design decisions, particularly for complex user journeys.

Learning & Development Opportunities:

• AI & Prompt Engineering: Direct opportunities to explore and apply emerging AI technologies to content design workflows, as highlighted in preferred qualifications.

• Advanced UX Methodologies: Exposure to and application of sophisticated human-centered design, information architecture, and content modeling techniques.

• Cross-Functional Skill Development: Gaining a deeper understanding of product management, UX research, and engineering processes through close collaboration.

• Industry Trends: Staying abreast of the latest trends in UX content design, travel technology, and customer loyalty programs.

• Mentorship and Leadership: Opportunities to grow into leadership roles or become a subject matter expert within the loyalty and membership domain.

📝 Enhancement Note: This role offers significant opportunities for growth by tackling complex challenges in a dynamic industry. The emphasis on AI and cross-functional collaboration provides a fertile ground for skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a content strategy for a complex product area like a loyalty program. How do you balance user needs with business objectives?" (Preparation: Focus on your HCD approach, data utilization, and stakeholder alignment strategies).

• "How would you approach improving the content for a key user journey in our loyalty program, for example, earning or redeeming points? What metrics would you track?" (Preparation: Use a case study format, detailing your audit, analysis, design, and measurement process. Be ready to discuss specific metrics like engagement, conversion, or task completion).

Company & Culture Questions:

• "What interests you about Expedia Group and our mission to power global travel?" (Preparation: Research Expedia's brands, values, and recent initiatives. Connect your passion for content design with the travel industry and the company's mission).

• "How do you ensure your content is inclusive and accessible to a diverse global audience?" (Preparation: Discuss your practical methods for inclusive language, accessibility standards (WCAG), and cultural sensitivity in content).

Portfolio Presentation Strategy:

• Storytelling is Key: Structure your presentation around compelling narratives for each case study. Clearly define the problem, your role, your process, the solution, and the measurable impact.

• Show, Don't Just Tell: Use visuals – wireframes, mockups, content examples, data charts – to illustrate your work and decision-making process.

• Focus on Impact: Quantify your achievements whenever possible. Highlight how your content design directly contributed to user satisfaction, retention, or business goals.

• Explain Your 'Why': Be prepared to articulate the rationale behind your design decisions, demonstrating strategic thinking and a deep understanding of user needs.

• Address the Specifics: Tailor your presentation to highlight experience relevant to loyalty programs, membership, and complex user journeys. If you have experience with AI in content, make sure to showcase it.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, data-driven decision-making, strong collaboration skills, and a clear understanding of Expedia Group's business context. The portfolio presentation is a critical component, requiring a narrative-driven approach with quantifiable results.

📌 Application Steps

To apply for this UX Content Designer III position at Expedia Group:

• Submit your application through the provided link on the Expedia Group careers portal.

• Portfolio Customization: Tailor your resume and portfolio to highlight your experience in UX writing, content strategy, information architecture, and human-centered design, with a specific emphasis on loyalty programs, membership experiences, or retention efforts. Showcase any relevant AI/prompt engineering experience.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, key skills, and quantifiable achievements. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, presenting case studies effectively, and answering strategy and behavioral questions. Prepare specific examples of influencing stakeholders and using data to drive decisions.

• Company Research: Familiarize yourself with Expedia Group's brands, mission, values, and recent news. Understand their approach to customer loyalty and membership programs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.