Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: SD Worx

Location: Málaga, Andalusia, Spain

Job Type: Full-Time

Category: Creative & Design / Marketing

Date Posted: 2026-06-11

Experience Level: 5+ Years

Remote Status: Hybrid

🚀 Role Summary

• Guardian and builder of the SD Worx brand, translating brand strategy into scalable visual systems and frameworks.

• Develops and maintains high-quality brand experiences across diverse touchpoints including campaigns, digital platforms, sales enablement, product marketing, and internal communications.

• Plays a key role in evolving and maintaining the visual identity across Europe, ensuring consistency, modernity, and impact.

• Manages and evolves the Digital Asset Management platform (Frontify) to ensure brand system accessibility and scalability.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer, indicating a need for significant autonomy, strategic input, and potential mentorship capabilities. The emphasis on "guardian and builder" suggests a proactive approach to brand stewardship and development, going beyond execution to strategic input and system creation. The hybrid work arrangement in Málaga implies a blend of in-office collaboration and remote flexibility.

📈 Primary Responsibilities

• Create high-quality brand assets for digital and print, including campaign visuals, product sheets, sales presentations, social media assets, event materials, web assets, and internal communications.

• Translate strategic and campaign ideas into compelling visual concepts, ensuring a consistent and premium brand experience across all markets and channels.

• Collaborate closely with copywriters, motion designers, strategists, marketers, and external agencies to produce integrated creative work.

• Drive the evolution of the SD Worx visual identity and brand system to align with a digital-first positioning.

• Maintain and develop the Digital Asset Management platform (Frontify), organizing assets, templates, and guidelines for optimal structure and scalability.

• Support local marketing teams in brand application and ensure consistency while enabling local activation flexibility.

• Develop scalable template systems and reusable design assets to facilitate efficient execution across European markets.

• Lead design projects from concept to delivery, presenting design rationale to stakeholders and providing feedback/mentorship to junior creatives.

• Stay abreast of design, branding, digital, and AI-driven creative trends to continuously enhance brand output quality.

📝 Enhancement Note: The responsibilities highlight a dual focus: hands-on creative execution and strategic brand system development. The emphasis on "scalable template systems, reusable design assets, and brand frameworks" points to a need for a designer who thinks systematically and can build efficiency into brand deployment. Managing Frontify indicates a responsibility for the practical accessibility and usability of brand assets across a large, decentralized organization.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field is typically expected for a Senior Brand Designer role.

Experience: 5+ years of experience in brand design, graphic design, or visual communication, ideally within an in-house agency, creative agency, or international brand environment.

Required Skills:

• Strong portfolio showcasing brand systems, campaigns, digital assets, editorial design, and multi-channel creative work.

• Deep understanding of branding principles, typography, layout, composition, color theory, and visual storytelling.

• Proven experience developing and working with scalable brand systems and ensuring design consistency across multiple touchpoints and markets.

• Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Advanced proficiency in modern design tools such as Figma.

• Ability to combine conceptual thinking with hands-on execution.

• Strong communication and presentation skills, with the ability to articulate design rationale effectively.

• Comfort and adaptability in a fast-paced, collaborative, and international work environment. Preferred Skills:

• Experience with Digital Asset Management (DAM) systems, specifically Frontify.

• Experience mentoring or guiding junior designers and freelance creatives.

• Familiarity with AI-driven creative tools and their application in brand design.

📝 Enhancement Note: The requirement for a portfolio is critical. Candidates should prepare to showcase their ability to build and manage brand systems, not just individual design pieces. The emphasis on "scalable" and "reusable" elements suggests a need for candidates who can think in terms of design systems and efficiency. Experience with Frontify is a significant plus, indicating a preference for candidates who can quickly onboard onto their existing DAM solution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive brand system projects, illustrating the development from concept to execution and scalability across various channels.

• Include examples of campaign development, demonstrating strategic translation into visual assets for different media (digital, print, social).

• Present a range of digital assets, including web graphics, social media content, and presentation templates, highlighting adaptability.

• Feature editorial design examples (e.g., brochures, product sheets) to demonstrate proficiency in print and layout.

• Highlight projects where design consistency was maintained across diverse markets or touchpoints. Process Documentation:

• Demonstrate understanding of brand governance principles through examples of how brand guidelines were applied or developed.

• Provide case studies that illustrate the process of creating reusable design patterns or scalable template systems.

• Show evidence of collaboration with cross-functional teams (copywriters, strategists, marketers) and how design was integrated.

• Include examples of how you've managed or contributed to a Digital Asset Management system, showcasing organizational and structural skills.

📝 Enhancement Note: Candidates should curate their portfolios to specifically address the "scalable brand systems," "design patterns," and "digital asset management" aspects. Demonstrating how they have created frameworks that empower other teams to execute brand consistently will be highly valued. A section dedicated to their process for creating and managing templates within a DAM system would be particularly impactful.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Brand Designer with 5+ years of experience in Spain, particularly in a city like Málaga, the estimated salary range is €40,000 - €55,000 annually. This range can vary based on the candidate's specific skills, portfolio strength, and negotiation.

Benefits:

• Attractive salary reflecting experience and achievement.

• Freedom to compose a personal benefit package, allowing for tailored choices.

• Dynamic work environment with flexible working hours.

• Working from home options, with flexibility and negotiation available.

• Comprehensive learning opportunities through individual development plans.

• Access to professional training programs.

• Clear opportunities for career growth, both specialization and horizontal expansion within SD Worx.

Working Hours: The job description mentions flexible working hours and working from home as negotiable, suggesting a standard full-time workweek (likely around 40 hours) with a degree of autonomy in scheduling.

📝 Enhancement Note: The salary estimate is based on research of similar Senior Brand Designer roles in large European companies located in Spain, considering the cost of living in Málaga and the experience level required. The benefits package emphasizes flexibility and professional development, which are attractive to senior-level talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: HR and Payroll Solutions. SD Worx is a European leader in providing comprehensive HR and payroll services to businesses. This industry context means the brand design work will often support B2B marketing efforts, sales enablement, and internal communications within a professional services framework.

Company Size: SD Worx is a significant player in the HR tech industry, indicating a large, established organization with complex structures and a broad European reach. This implies opportunities for impact on a large scale but also the need for robust, scalable brand systems.

Founded: SD Worx has a long history, founded in 1974. This indicates a stable, experienced company with a mature brand that is likely undergoing continuous evolution to remain modern and competitive in the digital age.

Team Structure:

• The role is part of the central Brand & Marketing team, which acts as an "in-house agency."

• This team supports a "decentralized European marketing environment," meaning they provide scalable solutions and guidance to local marketing teams.

• Collaboration is expected with copywriters, motion designers, strategists, marketers, and external agencies.

• The role also involves providing feedback and mentorship to junior designers, suggesting a leadership component within the design function. Methodology:

• Focus on creating "scalable, high-quality brand experiences" with "consistency, creativity, and impact."

• Building a "modern, digital-first brand" that combines strategic thinking with creative execution.

• Developing "reusable design patterns and scalable brand frameworks."

• Maintaining a "structured, accessible, and scalable" Digital Asset Management platform.

• Driving the "evolution of the SD Worx visual identity."

Company Website: https://careers.sdworx.com

📝 Enhancement Note: The company's focus on "People" and "HR and payroll solutions" suggests a brand identity that should be professional, trustworthy, and human-centric. The "digital-first" and "modern" brand aspirations indicate a desire for contemporary, clean, and user-friendly design aesthetics. The "in-house agency" model suggests a collaborative environment where brand strategy is developed and then disseminated for broader application.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Brand Designer role, signifying a position of considerable responsibility and expertise. It implies a focus on strategic brand development, system creation, and potentially leading design initiatives. This level typically involves contributing to brand strategy, mentoring junior talent, and acting as a key point of contact for design-related matters.

Reporting Structure: While not explicitly detailed, the Senior Brand Designer likely reports to a Brand Lead, Marketing Manager, or Head of Creative within the central Brand & Marketing team. They will work closely with other creative specialists and marketing professionals.

Operations Impact: The Senior Brand Designer's impact is crucial for maintaining and enhancing the SD Worx brand's perception across Europe. By creating consistent, high-quality brand assets and scalable systems, they directly influence customer engagement, sales effectiveness, and internal brand cohesion. Their work ensures that SD Worx is perceived as a modern, professional, and reliable leader in its field.

Growth Opportunities:

• Expert Specialization: Further develop expertise in areas like brand system design, digital product design, or advanced DAM management.

• Leadership Development: Progress into roles such as Lead Brand Designer, Creative Manager, or Art Director, with greater strategic oversight and team management responsibilities.

• Cross-Functional Expansion: Broaden knowledge into marketing strategy, campaign development, or user experience design through collaboration and specialized training.

• Skill Enhancement: Continuous learning in emerging design technologies, AI tools, and brand innovation through professional development initiatives.

📝 Enhancement Note: The "Senior" title suggests a pathway for individuals looking to deepen their expertise in brand systems and visual identity management. The company's emphasis on learning and career growth indicates that this role can be a stepping stone to more strategic or leadership positions within the creative and marketing functions.

🌐 Work Environment

Office Type: The role is described as hybrid, indicating a blend of in-office presence and remote work. SD Worx likely has modern office facilities in Málaga designed to foster collaboration and creativity.

Office Location(s): C. Mauricio Moro Pareto, 2, 29006 Málaga, Spain. This location in Málaga suggests a vibrant European city environment.

Workspace Context:

• Collaborative Environment: The "in-house agency" model and hybrid work arrangement imply a need for effective collaboration through both in-person meetings and digital tools. Expect team brainstorming sessions and cross-functional project work.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and a robust Digital Asset Management system (Frontify) is expected. The environment is likely equipped with modern technology to support creative workflows.

• Team Interaction: Opportunities to interact with a diverse team of creative professionals, marketers, and strategists, fostering a dynamic and intellectually stimulating work atmosphere.

Work Schedule: Flexible working hours are a key offering, allowing employees to balance professional responsibilities with personal life. This flexibility is beneficial for managing creative workflows that may require focused, uninterrupted periods.

📝 Enhancement Note: The hybrid model in Málaga offers a balance between the structure and collaboration of an office environment and the flexibility of remote work. Candidates should be comfortable with both modes of working and adept at utilizing digital collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of the resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Discussion: Candidates will likely be asked to present their portfolio, focusing on specific projects that demonstrate brand system development, scalability, and multi-channel execution. Expect questions about their design process, decision-making, and how they approach brand consistency.

• Skills & Concept Assessment: A practical exercise or case study may be involved to evaluate conceptual thinking, design execution, and problem-solving skills under time constraints.

• Team & Stakeholder Interviews: Interviews with potential team members and stakeholders to assess cultural fit, collaboration style, and communication effectiveness.

• Final Interview: Likely with a hiring manager or senior leader to discuss overall fit, career aspirations, and final terms.

Portfolio Review Tips:

• Curate Strategically: Select projects that best highlight your experience with brand systems, scalability, and multi-channel design. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the brief, your role, your design process, the challenges faced, and the solutions implemented. Emphasize the impact and results.

• Highlight Systems: Specifically showcase how you’ve built or maintained brand systems, templates, and reusable assets. Explain the logic and benefits of your approach.

• Demonstrate DAM Understanding: If you have Frontify experience, showcase it. If not, explain how you would approach organizing and managing assets in such a system.

• Visual Craftsmanship: Ensure your portfolio is impeccably designed, reflecting your attention to detail and high standards of visual execution.

Challenge Preparation:

• Anticipate Brand Challenges: Be prepared for tasks related to evolving a brand identity, creating campaign concepts, or designing assets for specific B2B marketing needs.

• Focus on Scalability: Consider how your solutions can be scaled across different markets and platforms.

• Articulate Your Process: Be ready to explain your thought process, design decisions, and how you would collaborate with other teams.

• Research SD Worx: Understand their current brand, target audience, and market position to tailor your responses.

📝 Enhancement Note: The portfolio review will be a critical component. Candidates should be prepared to dive deep into their design process, specifically how they approach building and maintaining scalable brand systems. Demonstrating an understanding of how design supports business objectives (sales enablement, product marketing) will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Illustrator, Photoshop, and InDesign for creating a wide range of digital and print assets.

• Figma: Advanced proficiency expected for collaborative design, prototyping, and creating scalable UI/UX elements and design systems.

• Frontify (or similar DAM): Experience with Digital Asset Management platforms is a strong plus, indicating a need for familiarity with organizing, distributing, and managing brand assets and guidelines.

Analytics & Reporting: While not a primary focus for a designer, an understanding of how design impacts metrics (e.g., engagement on social assets, usability of digital interfaces) is beneficial. Familiarity with analytics platforms may be used to inform design decisions or demonstrate impact.

CRM & Automation: Not directly relevant to the designer's core tasks, but an awareness of how brand assets are used within CRM and marketing automation workflows (e.g., email templates, sales presentation integrations) is advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. The explicit mention of Frontify suggests that candidates who have experience with DAM systems, particularly that one, will have a distinct advantage. This indicates the company relies heavily on structured asset management.

👥 Team Culture & Values

Operations Values:

• People-Centric: As a leader in HR and payroll, SD Worx likely values a human-centered approach in all its endeavors, including design. This translates to creating user-friendly, empathetic, and accessible brand experiences.

• Excellence & Quality: The emphasis on "high-quality brand experiences" and a "premium brand" suggests a commitment to excellence and meticulous attention to detail in all creative output.

• Collaboration & Unity: The motto "From many places, we work as one, moving from better to best together" highlights a strong value placed on teamwork, cross-functional collaboration, and collective improvement.

• Innovation & Digital-First: The aspiration to build a "modern, digital-first brand" indicates a culture that embraces new technologies and forward-thinking approaches.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with copywriters, motion designers, strategists, and marketers, emphasizing an integrated approach to creative campaigns and asset development.

• In-house Agency Model: This suggests a dynamic environment where internal teams work together to deliver creative solutions, similar to an external agency but with deep internal brand knowledge.

• Mentorship & Feedback: The expectation to provide feedback and mentorship to junior designers fosters a culture of learning, skill-sharing, and continuous improvement within the design team.

📝 Enhancement Note: The company's stated values and collaborative approach suggest a professional yet dynamic environment. Candidates should be prepared to articulate how their design approach aligns with these values, particularly in terms of creating people-centric and unified brand experiences.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Local Needs: Ensuring a unified European brand identity while allowing for effective local activation can be a significant challenge. Developing scalable systems and clear guidelines is key.

• Digital-First Evolution: Continuously adapting brand assets and strategies to meet the demands of a rapidly evolving digital landscape and new platforms.

• Managing a DAM System: Keeping a large digital asset library organized, up-to-date, and easily accessible for numerous teams requires diligent management and system optimization.

• Integrating AI Creatively: Staying ahead of AI-driven creative trends and ethically integrating AI tools into the design process without compromising brand integrity or quality.

Learning & Development Opportunities:

• Brand System Mastery: Deepen expertise in building and managing complex, scalable brand systems for a large international organization.

• Digital & Emerging Media: Develop skills in designing for new digital platforms, interactive experiences, and potentially AR/VR applications.

• Creative Leadership: Gain experience in mentoring, leading design projects, and contributing to broader creative strategy.

• Industry Trends: Access to training and resources on the latest in branding, graphic design, digital marketing, and AI in creative fields.

📝 Enhancement Note: This role offers the opportunity to tackle complex brand challenges within a large, international context. The company's commitment to learning and development means individuals can expect to grow their skills significantly, particularly in areas of brand system management and digital-first design.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a scalable visual system for a European brand that needs to maintain consistency while allowing for local market adaptation?" (Focus on your process for brand frameworks, templates, and guidelines).

• "Describe a time you had to translate a complex strategic concept into a compelling visual campaign. What was your process, and what was the outcome?" (Highlight conceptual thinking, strategic translation, and execution).

• "How do you ensure brand consistency across a wide range of digital and print touchpoints, especially when working with decentralized teams?" (Emphasize your understanding of brand governance, DAM systems, and communication). Company & Culture Questions:

• "Based on our brand and industry, what do you see as the biggest opportunities and challenges for the SD Worx visual identity?" (Show research and understanding of the company's market position).

• "How do you approach collaborating with non-designers, such as marketers or product managers, to ensure design goals are met?" (Focus on communication, empathy, and partnership).

• "How do you stay current with design trends, and how do you decide which trends are appropriate to incorporate into a corporate brand like SD Worx?" (Demonstrate a balance of innovation and brand stewardship). Portfolio Presentation Strategy:

• Structure for Impact: Begin with your strongest brand system projects. Clearly outline the problem, your solution, your process, and the results.

• Quantify Impact: Where possible, use metrics to demonstrate the success of your designs (e.g., increased engagement, improved brand recall, efficiency gains from templates).

• Showcase Scalability: Dedicate specific slides or sections to how your designs are scalable, reusable, and adaptable. Explain the system components.

• Explain Your Role: Be clear about your specific contributions, especially in team projects.

• Engage and Discuss: Treat it as a conversation, inviting questions and feedback throughout. Be prepared to discuss your design rationale in detail.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating strategic thinking, system design capabilities, and a deep understanding of brand governance. Candidates should be ready to articulate their process for creating scalable assets and managing brand consistency in a distributed environment.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the SD Worx careers portal at https://careers.sdworx.com/jobs/7894594-senior-brand-designer.

• Portfolio Customization: Tailor your portfolio to prominently feature brand system development, scalable design solutions, and multi-channel campaign examples. Highlight any experience with Digital Asset Management platforms like Frontify.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, highlighting achievements in brand building, system creation, and cross-functional collaboration, using keywords such as "brand systems," "visual identity," "Figma," "Adobe Creative Suite," and "DAM."

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, strategic thinking, and how you ensure brand consistency. Prepare to discuss your approach to collaborating with diverse teams and stakeholders.

• Company Research: Thoroughly research SD Worx's current brand, its position in the HR and payroll market, and its commitment to a digital-first, people-centric approach. Understand their European presence and marketing strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.