Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Club L London

Location: Manchester, England, United Kingdom

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-11

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Lead the creative direction and execution of visual identities for fashion campaigns, digital content, and e-commerce experiences.

• Drive brand expression across all customer touchpoints, ensuring a premium, fashion-led, and culturally relevant aesthetic.

• Develop and refine creative operations, including workflow management and process optimization, to ensure efficient, high-quality creative delivery at scale.

• Mentor and inspire junior designers, fostering a collaborative and high-performing creative culture within a fast-paced, high-growth environment.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, indicating a need for both strong individual contribution and leadership capabilities. The emphasis on "fashion-focused" and "redefining accessible luxury" suggests a need for a designer with a keen eye for current trends and a sophisticated brand sensibility. The mention of "shaping the future of a growing creative team" highlights the strategic impact expected from this position beyond day-to-day design tasks.

📈 Primary Responsibilities

• Creative Direction & Brand Expression:

  • Lead the creative development of impactful design for seasonal campaigns, brand moments, editorial content, and customer touchpoints.
  • Craft distinctive visual identities that embody the Club L London brand ethos, pushing creative boundaries to maintain a fresh and aspirational image.
  • Evolve the brand's visual language across all platforms, ensuring consistency and premium quality.

• Campaigns, Content & Digital Experience:

  • Oversee creative execution for digital, social media, CRM, paid media, and e-commerce channels, focusing on engagement and conversion.
  • Design compelling content and customer journeys, transforming everyday communications into elevated brand experiences.
  • Create and optimize digital assets for websites, landing pages, and key trading moments, ensuring a seamless global customer experience.

• Creative Leadership & Team Development:

  • Contribute to the growth and scaling of the Graphic Design team through support in recruitment, onboarding, and professional development.
  • Mentor and inspire designers, fostering a culture of collaboration, innovation, and excellence.
  • Set an example for creative quality, attention to detail, and forward-thinking design approaches.

• Creative Operations & Collaboration:

  • Manage and prioritize design workflows across multiple projects and deadlines in a dynamic, fast-paced setting.
  • Refine and implement efficient creative processes, leveraging new technologies and automation to enhance delivery.
  • Collaborate closely with Marketing, Social, CRM, Content, E-commerce, and Creative teams to ensure cohesive brand experiences.

• Brand Guardianship & Global Consistency:

  • Uphold exceptional creative standards across all channels, markets, and customer interactions.

  • Ensure brand consistency across international platforms while adapting creative for local market nuances where necessary.

  • Continuously elevate the quality and impact of creative output to support Club L London's global expansion.

📝 Enhancement Note: The responsibilities clearly indicate a blend of hands-on design work and strategic leadership. The emphasis on "customer journeys," "automated flows," and "commercial impact" suggests that the ideal candidate will understand how design directly contributes to business objectives, particularly in e-commerce and CRM.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically expected for a Senior Graphic Designer role.

Experience:

• Minimum of 2 years of experience in a similar Senior Graphic Designer role.

• Proven track record of creating campaign identities, editorial design, CRM experiences, and digital-first creative within the fashion, lifestyle, luxury, or e-commerce sectors. Required Skills:

• Graphic Design Expertise: Proficient in creating visually compelling assets across various mediums.

• Creative Direction: Ability to lead and define the visual style and direction for projects and campaigns.

• Brand Identity Development: Skill in creating and maintaining strong, cohesive brand identities.

• Campaign Design: Experience in conceptualizing and executing design for marketing campaigns.

• Editorial Design: Ability to design layouts for articles, lookbooks, and other editorial content.

• CRM Design: Experience designing engaging email templates and customer communication assets.

• E-commerce Design: Proficiency in designing for online retail platforms, banners, and product pages.

• Digital Content Creation: Skill in creating assets for social media, web, and digital advertising.

• Visual Storytelling: Ability to convey brand narratives and messages effectively through design.

• Creative Leadership: Proven ability to guide, inspire, and influence design teams.

• Mentoring: Experience in guiding and developing junior design talent.

• Workflow Management: Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Brand Guardianship: Commitment to maintaining brand integrity and quality standards.

• User Experience (UX) Awareness: Understanding of how design impacts customer journeys and overall user experience.

• Social Media Design: Proficiency in creating engaging visuals tailored for social platforms.

• Paid Media Design: Experience designing assets for digital advertising campaigns.

Preferred Skills:

• Experience with motion graphics or basic animation for digital content.

• Familiarity with A/B testing design elements for optimization.

• Understanding of international market nuances for global campaigns.

📝 Enhancement Note: The "2 years in a similar role" is a minimum. Given the "Senior" title and responsibilities like "creative direction" and "mentoring," candidates with 3-5 years of experience, particularly with demonstrable leadership or project ownership, will likely be more competitive. The emphasis on a "fashion, lifestyle, luxury or e-commerce brands" portfolio is critical.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of high-impact projects showcasing expertise in fashion, lifestyle, or luxury e-commerce.

• Demonstrations of campaign identity creation, including mood boards, key visuals, and rollout examples.

• Examples of editorial design, such as lookbooks, magazine layouts, or digital publications.

• Case studies of CRM-focused design, illustrating elevated email experiences and customer journey concepts.

• Digital-first creative assets, including social media content, web banners, and landing page designs.

• Evidence of adapting creative for different markets or customer segments.

• Projects that illustrate a balance between creativity and commercial performance (e.g., design that drove engagement or conversion). Process Documentation:

• Case studies that highlight your role in refining or optimizing design workflows.

• Examples of how you've used technology or automation to improve creative delivery efficiency.

• Documentation that shows your approach to collaborating with cross-functional teams (e.g., Marketing, E-commerce) on design projects.

• Examples of how you've contributed to maintaining brand consistency across various channels and markets.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is paramount. It should not only showcase aesthetic talent but also strategic thinking, understanding of brand positioning, and the ability to deliver commercially effective designs. The inclusion of process documentation is crucial to demonstrate the candidate's ability to manage workflows and contribute to operational efficiency.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Senior Graphic Designer role in Manchester, UK, with 2-5 years of experience, the estimated salary range is approximately £35,000 - £50,000 per annum. This estimate considers the company's fast-growing status in the online fashion retail sector and the responsibilities outlined.

Benefits:

• Annual Bonus Scheme

• Bi-Annual Dress Allowance

• 25 days of annual leave (plus bank holidays)

• Extra day off for your birthday

• Flexible working hours (around core hours of 10 am - 4 pm)

• Early Finish Fridays

• Cycle to Work Scheme

• 40% staff discount across Club L and Lavish Alice products

• Healthcare Cashplan

• Free onsite gym

• Enhanced pension contribution

• Enhanced maternity and sick pay

• Free snacks, drinks & treats

• Social events Working Hours:

Standard full-time hours, with flexibility around core hours (10 am - 4 pm), and an "Early Finish Friday" offering a shorter end to the work week. This suggests a focus on output and productivity rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: The salary estimate is based on research from UK job boards and salary aggregators for similar roles in Manchester. The specific range can vary based on the candidate's portfolio, interview performance, and negotiation. The benefits package is quite comprehensive, indicating a strong focus on employee well-being and perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Fashion Retail, E-commerce, Accessible Luxury. Club L London is positioned as a fast-growing player in a competitive market, focusing on delivering premium quality and design at an accessible price point.

Company Size: Indicated as "fast-growing," suggesting a dynamic and expanding organization. With a focus on e-commerce and international reach, the company likely has a significant digital presence and a team structure that supports rapid scaling.

Founded: The founding date is not provided, but the company's rapid growth and emphasis on current fashion trends suggest a relatively modern establishment, likely within the last 5-15 years.

Team Structure:

• The role sits within the Creative team, collaborating closely with Marketing, Social, CRM, Content, and E-commerce teams.

• As a Senior Graphic Designer, you will lead design workflows and mentor junior designers, implying a hierarchical structure within the design function.

• Cross-functional collaboration is a key aspect, requiring seamless integration with various departments to ensure cohesive brand experiences. Methodology:

• Data-Driven Creativity: The role emphasizes "commercial impact," "customer engagement," and "conversion," indicating that design decisions are informed by performance metrics and customer insights.

• Agile Workflow: The mention of "fast-paced, high-growth environment" and managing "multiple projects, campaigns and deadlines" points towards agile methodologies and efficient process management.

• Brand-Centric Approach: A strong focus on "premium, fashion-led aesthetic" and "brand guardianship" ensures that all creative output aligns with the core brand vision.

Company Website: https://careers.clubllondon.com

📝 Enhancement Note: The company's focus on "accessible luxury" and "redefining fashion" suggests a culture that values innovation, trend-awareness, and customer-centricity. The "fast-growing" nature implies a dynamic environment where individuals can make a significant impact.

📈 Career & Growth Analysis

Operations Career Level: Senior Graphic Designer. This level signifies a transition from individual contributor to a role with leadership, mentorship, and strategic input responsibilities. The designer is expected to not only execute high-quality work but also influence the creative direction and operational processes of the design function.

Reporting Structure: The role is part of the Creative team and will likely report to a Creative Director or Head of Creative. The Senior Graphic Designer will, in turn, mentor junior designers. Close collaboration with heads of Marketing, Social, CRM, and E-commerce is essential.

Operations Impact: This role has a direct impact on the brand's visual identity, customer engagement, and conversion rates across all digital channels. By leading creative execution and ensuring brand consistency, the Senior Graphic Designer significantly influences customer perception and commercial success in a competitive online retail market.

Growth Opportunities:

• Leadership Development: Opportunities to further develop creative leadership skills, potentially leading to a Creative Lead or Art Director role as the team grows.

• Strategic Influence: The chance to shape the future of the design function, contribute to recruitment, and refine creative processes and technologies.

• Skill Specialization: Deepen expertise in fashion e-commerce design, campaign development, and CRM-driven creative experiences.

• Broader Creative Impact: Potential to influence broader marketing and brand strategy through compelling visual narratives and innovative campaign concepts.

📝 Enhancement Note: The "Senior" title, combined with responsibilities like mentoring and process refinement, indicates a clear path for career progression within the company's creative department. The growth opportunities are tied to both individual skill development and the company's expansion.

🌐 Work Environment

Office Type: The role is based at the company's HQ in Manchester. This suggests a physical office environment where in-person collaboration is expected.

Office Location(s): Think Park, Manchester, M17 1QA, United Kingdom. This is a modern business park location, likely offering good transport links and amenities.

Workspace Context:

• Collaborative Environment: The role requires close partnership with Creative, Marketing, Social, CRM, and E-commerce teams, suggesting an open and collaborative workspace designed to foster cross-departmental communication.

• Tools & Technology: As a graphic design role, access to industry-standard design software (Adobe Creative Suite) and potentially digital asset management systems or project management tools is expected. The mention of "new technology and automation" implies an environment that embraces innovation in creative tools.

• Team Interaction: Opportunities for direct interaction with a dedicated creative team, including junior designers, and stakeholders from other departments.

Work Schedule:

The company offers flexible working hours around core hours (10 am - 4 pm) and "Early Finish Fridays." This indicates a focus on productivity and work-life balance, allowing for personal commitments while ensuring team availability during key collaborative periods.

📝 Enhancement Note: The Manchester HQ location suggests a vibrant hub for the company's operations, with an office environment likely designed to support a fast-paced, creative team. The flexible working hours are a significant perk for maintaining work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess suitability for the role and alignment with the brand's aesthetic.

• Creative Task/Case Study: Candidates will likely be asked to complete a design challenge or present a case study from their portfolio that demonstrates their skills in campaign development, brand identity, or e-commerce design relevant to Club L London. This will assess creative thinking, problem-solving, and ability to translate brand briefs into impactful visuals.

• Team/Manager Interview: Discussion with the hiring manager and potentially other members of the creative or marketing team to evaluate creative direction capabilities, leadership potential, collaborative style, and cultural fit.

• Final Interview: Potentially with a senior leader to discuss strategic vision, long-term impact, and overall fit within the company's growth trajectory.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects that highlight your skills in fashion e-commerce, campaign design, and editorial content.

• Tell a Story: For each project, clearly articulate the brief, your role, the creative process, the challenges faced, and the measurable outcomes or impact (even if qualitative).

• Demonstrate Brand Understanding: Include projects that show your ability to adapt your design style to suit different brand aesthetics, specifically referencing how you'd approach Club L London's "accessible luxury" and "fashion-led" vision.

• Highlight Leadership/Mentorship: If possible, include a project where you led a creative initiative or mentored junior designers, discussing your approach.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital link or a physical presentation.

Challenge Preparation:

• Understand the Brand: Thoroughly research Club L London's current campaigns, website, social media presence, and target audience. Analyze their visual style, tone of voice, and key messaging.

• Anticipate Deliverables: Be prepared to design assets for e-commerce, social media, or a campaign concept. Focus on creating visuals that are on-brand, engaging, and commercially effective.

• Process & Rationale: Be ready to explain your design choices, the rationale behind them, and how they align with the brand's objectives. Discuss your workflow and how you would manage such a project within a team.

• Time Management: Practice completing design tasks within a given timeframe, as creative challenges often have strict deadlines.

📝 Enhancement Note: The interview process will heavily emphasize the candidate's portfolio and their ability to translate brand strategy into visually compelling and commercially effective designs. Candidates should be prepared to articulate their creative process and demonstrate an understanding of the fashion e-commerce landscape.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Proficient use of Photoshop, Illustrator, and InDesign is essential for campaign design, asset creation, and editorial layouts.

• Adobe After Effects/Premiere Pro: Basic knowledge may be beneficial for creating simple animations or video edits for digital content and social media.

• Figma/Sketch (or similar): Increasingly important for UI/UX design elements, wireframing, and collaborative design workflows, especially for digital and e-commerce touchpoints.

Analytics & Reporting:

• Understanding of how design impacts key metrics (e.g., click-through rates, conversion rates, engagement).

• Familiarity with using analytics dashboards (e.g., Google Analytics, e-commerce platform analytics) to inform design decisions and measure success. CRM & Automation:

• Experience designing for email marketing platforms (e.g., Mailchimp, Klaviyo, Salesforce Marketing Cloud) and understanding CRM workflows.

• Awareness of how automated customer journeys are visually represented and enhanced through design.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a given. The inclusion of Figma/Sketch and an understanding of CRM/analytics tools points towards a modern design role that integrates with digital marketing and e-commerce operations, rather than purely print-focused design.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries, explore new design trends, and develop fresh, aspirational concepts that keep the brand relevant.

• Excellence & Quality: A commitment to high standards in design execution, attention to detail, and delivering premium visual experiences.

• Collaboration & Teamwork: A willingness to work closely with cross-functional teams, share ideas, and contribute to a supportive and high-performing team environment.

• Customer-Centricity: Designing with the customer in mind, ensuring that all creative output resonates with the target audience and drives engagement and conversion.

• Agility & Adaptability: Thriving in a fast-paced, high-growth environment, embracing change, and quickly adapting to new projects and priorities.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with Marketing, Social, CRM, and E-commerce teams to ensure design is aligned with broader business objectives and campaigns.

• Feedback & Iteration: Open to constructive feedback and iterating on designs to achieve the best possible outcome, fostering a culture of continuous improvement.

• Knowledge Sharing: Proactively sharing design insights, best practices, and emerging trends with junior designers and the wider team.

📝 Enhancement Note: The company's values are implicitly linked to its brand positioning and growth strategy—innovation, quality, and customer focus are key drivers in the competitive fashion retail space. The emphasis on collaboration is crucial for a role that bridges creative output with commercial goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Commerciality: The primary challenge will be to create aesthetically pleasing, fashion-forward designs that also meet specific commercial objectives and drive conversions in a competitive e-commerce landscape.

• Rapid Pace of Fashion: Keeping up with fast-changing fashion trends and translating them into compelling visual content for frequent collection launches.

• Global Consistency vs. Local Adaptation: Ensuring a unified brand experience worldwide while being sensitive to cultural nuances and local market preferences.

• Process Optimization at Scale: Refining workflows and leveraging technology to maintain high creative quality and efficiency as the company continues to grow rapidly.

Learning & Development Opportunities:

• Advanced E-commerce & CRM Design: Deepening expertise in designing for sophisticated digital customer journeys and automated marketing flows.

• Creative Leadership & Mentorship: Developing skills in managing and inspiring a design team, potentially taking on more strategic leadership roles.

• Trend Forecasting & Brand Strategy: Gaining insight into fashion trend analysis and contributing to the strategic evolution of the Club L London brand identity.

• Technology Adoption: Exploring and implementing new design tools and automation technologies to enhance creative output and efficiency.

📝 Enhancement Note: The challenges are directly tied to the nature of the fashion retail industry and a rapidly expanding business. The growth opportunities are geared towards developing both design mastery and leadership capabilities within a dynamic environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong creative vision with strict commercial objectives. How did you approach it, and what was the outcome?" (Focus on your process for understanding business goals and translating them into design solutions.)

• "How do you stay ahead of fashion trends and translate them into relevant visual campaigns for an e-commerce brand like Club L London?" (Emphasize your research methods, trend analysis, and creative execution.)

• "Imagine we are launching a new capsule collection. Walk us through your process for developing the visual identity and key campaign assets." (Detail your steps from brief to final delivery, including collaboration.)

• "How would you approach mentoring a junior graphic designer to ensure their work aligns with the brand's premium aesthetic while fostering their individual creativity?" (Highlight your leadership and feedback style.) Company & Culture Questions:

• "What do you admire about Club L London's current brand aesthetic and marketing efforts? How would you build upon it?" (Demonstrate thorough research and strategic thinking about the brand.)

• "How do you contribute to a positive and productive team culture, especially in a fast-paced environment?" (Discuss your collaboration style and approach to teamwork.)

• "How do you measure the success of your design work beyond aesthetic appeal?" (Focus on metrics, customer engagement, and commercial impact.) Portfolio Presentation Strategy:

• Select for Impact: Choose 3-4 projects that best showcase your campaign, editorial, and e-commerce design skills, specifically highlighting fashion or lifestyle brands.

• Narrative is Key: For each project, clearly articulate the brief, your specific role, the creative challenges, your design process, and the results achieved (even if qualitative feedback).

• Brand Alignment: Explicitly discuss how your work aligns with Club L London's "accessible luxury" positioning and fashion-forward aesthetic.

• Commercial Rationale: Be prepared to explain how your design choices contributed to business goals like engagement, conversion, or brand perception.

• Leadership Examples: If relevant, include a project where you led a team or mentored others, explaining your approach.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of fashion e-commerce, the ability to balance creative vision with commercial goals, and leadership potential. Candidates should be ready to articulate their process and justify their design decisions with strategic reasoning.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Club L London careers portal.

• Portfolio Customization: Tailor your portfolio to highlight your strongest fashion/lifestyle/e-commerce projects that align with Club L London's brand aesthetic and the responsibilities outlined. Ensure it's easily accessible (e.g., a link to your website or a well-organized PDF).

• Resume Optimization: Update your resume to clearly emphasize your experience in campaign design, digital content creation, CRM, and e-commerce. Quantify achievements where possible, and use keywords from the job description.

• Interview Preparation: Practice articulating your creative process, discussing your portfolio projects, and preparing answers to strategy and behavioral questions, focusing on leadership and collaboration.

• Company Research: Thoroughly research Club L London's current brand presence, marketing campaigns, and target audience to demonstrate your understanding and enthusiasm for the brand.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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