[계약직] 비주얼 디자이너 (쿠팡이츠 UX)

📍 Job Overview

Job Title: Visual Designer (Coupang Eats UX) - Contract

Company: Coupang

Location: Seoul, South Korea

Job Type: Contract

Category: UX/UI Design, Visual Design

Date Posted: May 13, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is focused on driving creative design initiatives for the Coupang Eats platform, encompassing a wide range of visual assets and user experience enhancements.

• Responsibilities include leading the creation of icons, animations, visual designs, presentation materials, promotional banners, and infographics.

• The Visual Designer will collaborate closely with Product Designers, Researchers, Content Strategists, and Product Owners to deliver high-quality design solutions.

• The position requires a strong portfolio showcasing concept development, creative illustration, and advanced proficiency in design tools.

• This is a contract position with a duration of 6 months.

📝 Enhancement Note: While the primary focus is visual design, the role's integration within the UX team for Coupang Eats indicates a strong need for understanding user-centered design principles and how visual elements contribute to overall user experience and business objectives within a fast-paced e-commerce and food delivery environment.

📈 Primary Responsibilities

• Lead the conceptualization and execution of creative design assets, including icons, animations, visual designs, presentation materials, promotional and marketing banners, visual and design system components, illustrations, and infographics.

• Ensure a consistently high level of design quality across all deliverables, meeting project timelines.

• Conduct benchmarks and research to identify potential design solutions and propose innovative approaches.

• Collaborate effectively with Product Designers, Researchers, Content Strategists, and Product Owners to develop and refine design outcomes.

• Translate user needs and business objectives into compelling visual designs that enhance the Coupang Eats user experience.

• Contribute to the development and maintenance of design system components to ensure brand consistency and efficiency.

• Present design concepts and rationale to stakeholders, actively seeking and incorporating feedback.

📝 Enhancement Note: The emphasis on "leading creative design assets" and "driving creative design initiatives" suggests this role requires a proactive approach and the ability to take ownership of design projects from conception to completion, rather than just executing assigned tasks.

🎓 Skills & Qualifications

Education: Specific educational requirements are not explicitly stated, but a degree in Graphic Design, Visual Arts, HCI, or a related field is typically expected for such roles.

Experience: Minimum of 2-5 years of professional experience in visual design, with a focus on digital products and UX. Experience in a fast-paced, growth-oriented environment is highly valued.

Required Skills:

• Proven ability to develop concepts and deliver high-quality, polished design outcomes, as demonstrated by a strong portfolio.

• Exceptional creative illustration skills coupled with strong visual design and motion graphics capabilities.

• High proficiency in design tools, including Figma, Adobe Creative Suite (After Effects, Illustrator, Photoshop), and 3D design tools such as Cinema 4D.

• Excellent presentation skills, with the ability to articulate ideas and gather feedback from business partners and stakeholders.

Preferred Skills:

• Familiarity with design system principles and implementation.

• Experience in the e-commerce or food delivery industry.

• Understanding of UI/UX principles and how visual design impacts user experience.

• Basic knowledge of animation principles and storytelling through motion.

📝 Enhancement Note: The requirement for "high level of quality" and "high proficiency" in tools like Cinema 4D suggests that candidates with a strong aesthetic sensibility and advanced technical skills will be highly competitive. The "fast-growing environment" requirement implies a need for adaptability and efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects, with a particular emphasis on concept development and high-quality execution.

• Demonstrations of creative illustration, visual design, and motion graphics work.

• Examples of how design solutions have addressed user needs and business objectives.

• Case studies or project descriptions that highlight the design process, including research, ideation, iteration, and final outcomes.

Process Documentation:

• While explicit process documentation requirements aren't listed, a strong portfolio will implicitly demonstrate the candidate's design process.

• Candidates should be prepared to discuss their workflow for concept development, asset creation, collaboration, and feedback integration.

• The ability to articulate how they maintain design quality and efficiency throughout the design lifecycle is crucial.

📝 Enhancement Note: The emphasis on "concept development, high-level results creation, and completed results" in the requirements strongly suggests that the portfolio should not just be a collection of pretty pictures, but should tell a story about the candidate's problem-solving process and impact.

💵 Compensation & Benefits

Salary Range: As this is a contract position in Seoul, South Korea, salary will be competitive and commensurate with experience. Based on industry benchmarks for mid-level Visual Designers with specialized skills in a major tech company like Coupang, a range of ₩4,000,000 - ₩7,000,000 per month (approximately $3,000 - $5,200 USD per month) can be estimated for a 6-month contract. This estimate considers the cost of living in Seoul and the demand for skilled design professionals in the tech sector.

Benefits:

• Contractual employment for a 6-month period.

• Opportunity to work on high-profile projects for Coupang Eats, a leading food delivery service.

• Exposure to a dynamic and innovative work environment at a major e-commerce company.

• Potential for professional development through collaboration with experienced teams.

• Standard legal benefits as applicable to contract employees in South Korea.

Working Hours: Standard full-time working hours, typically around 40 hours per week, with potential for flexibility depending on project needs and team arrangements.

📝 Enhancement Note: Salary estimation is based on publicly available data for similar contract roles in Seoul and the specified experience level. Actual compensation will be determined during the interview process and may vary based on the candidate's specific qualifications and negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Technology, Retail, Food Delivery. Coupang is a dominant force in South Korea's e-commerce landscape, known for its innovation and customer-centric approach across various services including retail, grocery, and food delivery (Coupang Eats).

Company Size: Large (Coupang is a publicly traded company with tens of thousands of employees globally, indicating a significant organizational structure and resources).

Founded: 2010. Coupang has grown rapidly from its inception, maintaining a startup-like culture of agility and innovation while operating as a large-scale enterprise.

Team Structure:

• The Visual Designer will be part of the Coupang Eats UX team, indicating a collaborative environment focused on user experience design.

• This team likely includes Product Designers, UX Researchers, UI Designers, and potentially UX Writers.

• The role involves close collaboration with cross-functional teams such as Product Owners, Content Strategists, and Marketing.

Methodology:

• Coupang operates with a strong emphasis on customer satisfaction and rapid iteration, reflecting its startup roots.

• Data-driven decision-making and a focus on measurable results are core to their operations.

• Agile methodologies are likely employed to facilitate quick development cycles and continuous improvement.

• A culture of ownership and entrepreneurial spirit is encouraged, empowering employees to take initiative.

Company Website: https://www.coupang.com/ (Global), https://www.coupang.jobs/ (Careers)

📝 Enhancement Note: Coupang's reputation for innovation and customer-centricity suggests that candidates who are passionate about creating impactful user experiences and thrive in a fast-paced, results-oriented environment will be a good cultural fit.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Visual Designer, requiring demonstrated experience and the ability to work autonomously on key projects. It is a contract position, offering focused project-based experience.

Reporting Structure: The Visual Designer will report to a Design Lead or Manager within the Coupang Eats UX team. They will work closely with Product Designers, Product Owners, and other stakeholders.

Operations Impact: Visual design plays a critical role in shaping the perception and usability of the Coupang Eats platform. This role directly impacts customer engagement, brand perception, and the effectiveness of marketing and promotional campaigns through high-quality visual assets.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like motion graphics, illustration, or design systems within a leading tech company.

• Project Impact: Gain experience working on high-visibility projects for a major service like Coupang Eats, enhancing the portfolio and professional reputation.

• Industry Exposure: Experience the operational dynamics and design culture of a large, successful e-commerce and tech company.

• Networking: Build valuable connections with experienced design and product professionals within Coupang.

• Potential for Full-Time Conversion: While a contract role, exceptional performance could potentially lead to opportunities for full-time positions within Coupang, depending on business needs.

📝 Enhancement Note: As a contract role, the primary growth path is through skill enhancement and portfolio building from project experience. While direct career progression might be limited within the 6-month term, the exposure and experience gained are significant for future opportunities.

🌐 Work Environment

Office Type: The role is on-site in Seoul, South Korea, suggesting a collaborative office environment. Coupang is known for its modern and dynamic workspaces.

Office Location(s): Seoul, South Korea. Specific office details would typically be provided during the interview process.

Workspace Context:

• Collaborative Environment: Expect a work environment where teamwork and communication are paramount, especially within the UX team and with cross-functional partners.

• Tools and Technology: Access to industry-standard design software and hardware will be provided. The role explicitly requires proficiency in Figma, Adobe Creative Suite, and 3D tools, indicating these are the primary tools used.

• Team Interaction: Regular design critiques, brainstorming sessions, and project meetings are expected. Opportunities to interact with a diverse group of professionals will be frequent.

Work Schedule: The role is full-time, typically around 40 hours per week. While on-site, Coupang often promotes a culture that balances productivity with employee well-being, though specific flexibility details would depend on team policies.

📝 Enhancement Note: The on-site nature of the role emphasizes the importance of in-person collaboration, team synergy, and direct engagement with colleagues, which is vital for design roles that often involve rapid feedback loops and whiteboard sessions.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and portfolio through the Coupang careers portal.

• Portfolio Review: Initial screening will heavily rely on the quality and relevance of the submitted portfolio.

• 1st Video Interview: Likely to assess overall design thinking, foundational skills, and cultural fit. Expect questions about past projects and design philosophy.

• 2nd Video Interview: May involve a deeper dive into specific skills, problem-solving approaches, and potentially a design challenge or portfolio presentation. This stage might also involve meeting with senior team members or hiring managers.

• Final Offer: Based on the combined assessment of skills, experience, and fit.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects that highlight the required skills (illustration, motion graphics, 3D, Figma, Adobe Suite).

• Tell a Story: For each project, clearly articulate the problem, your role, the design process, your contributions, the tools used, and the final outcome/impact. Use visuals effectively to guide the viewer.

• Highlight Key Skills: Ensure your portfolio explicitly demonstrates proficiency in illustration, animation, visual design, and your mastery of Figma, Adobe After Effects, Illustrator, Photoshop, and Cinema 4D.

• Showcase Concept to Completion: Include examples that span from initial concepts to final polished assets.

• Adapt to Coupang Eats: If possible, include projects that show an understanding of e-commerce, food delivery, or app-based services, demonstrating relevance to Coupang Eats.

Challenge Preparation:

• Design Challenge: Be prepared for a potential short design exercise or a request to elaborate on a specific project in detail. Practice articulating your design decisions clearly and concisely.

• Tool Proficiency: Be ready to discuss your workflow and techniques within the specified design tools.

• Problem-Solving: Think about how you approach design problems, especially those related to user experience and visual communication in a digital product context.

📝 Enhancement Note: The interview process emphasizes a strong portfolio as the primary gateway. Candidates must meticulously curate their portfolio to align with the job requirements, showcasing both creative talent and technical proficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative design workflows. Proficiency is a must.

• Adobe Creative Suite:

  • After Effects: For motion graphics, animations, and dynamic visual content. Crucial for this role.
  • Illustrator: For vector graphics, icons, illustrations, and logos.
  • Photoshop: For image editing, manipulation, and raster graphics.

• 3D Design Tools:

  • Cinema 4D (C4D): Explicitly mentioned, indicating a need for 3D modeling, rendering, and animation skills for creating advanced visual assets.

Analytics & Reporting: While not explicitly listed as a requirement for this visual design role, designers often benefit from understanding how their work impacts user engagement metrics. Familiarity with analytics dashboards could be a plus.

CRM & Automation: Not directly relevant to this visual design role.

📝 Enhancement Note: The explicit mention of Cinema 4D suggests that candidates with 3D design capabilities will have a significant advantage, as this is a more specialized skill than standard 2D design tools.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: Coupang's core value is to make customers' lives easier and better. Designers are expected to prioritize user needs and satisfaction.

• Innovation & Entrepreneurship: A culture that encourages taking initiative, experimenting with new ideas, and challenging the status quo.

• Speed & Agility: The ability to work quickly and adapt to changing priorities in a fast-paced environment.

• Data-Driven Decisions: Using data to inform design choices and measure impact.

• High Standards: Commitment to delivering exceptional quality in all aspects of work.

Collaboration Style:

• Cross-functional Integration: Designers work closely with product managers, engineers, researchers, and marketers to achieve shared goals.

• Open Communication: Encouragement of direct and transparent communication, including design critiques and feedback sessions.

• Teamwork: A strong emphasis on collective success and supporting team members.

📝 Enhancement Note: Candidates who demonstrate a proactive, collaborative, and customer-focused mindset, along with a willingness to innovate and adapt, will align well with Coupang's culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Adapting to rapid project timelines and evolving requirements in a high-growth company.

• High Standards: Meeting Coupang's rigorous quality expectations for all design deliverables.

• Cross-functional Collaboration: Effectively communicating and collaborating with diverse teams that may have different priorities.

• Balancing Creativity with Business Needs: Ensuring creative output aligns with strategic business objectives and user requirements.

Learning & Development Opportunities:

• Advanced Skill Development: Opportunity to hone skills in animation, 3D design, and illustration within a professional context.

• Industry Best Practices: Exposure to cutting-edge design practices and workflows used by a leading tech company.

• Portfolio Enhancement: Building a strong portfolio with impactful projects for a well-known brand like Coupang.

• Mentorship: Learning from experienced design professionals within the Coupang Eats team.

📝 Enhancement Note: The contract nature presents a challenge in terms of long-term career path within Coupang, but the opportunity for intense skill development and impactful project experience is a significant growth area.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you had to create a complex visual asset (e.g., animation, infographic) under a tight deadline. How did you manage it?" (Focus on process, prioritization, and tool usage.)

• "Describe a project where your visual design significantly improved user engagement or addressed a specific user pain point for a digital product." (Prepare a case study from your portfolio.)

• "How do you approach incorporating feedback from stakeholders who may not have a design background?" (Emphasize communication skills and stakeholder management.)

Company & Culture Questions:

• "Why are you interested in working for Coupang, and specifically on the Coupang Eats platform?" (Research Coupang's mission, values, and recent news related to Coupang Eats.)

• "How do you align with Coupang's values of customer obsession and entrepreneurship?" (Provide specific examples from your experience.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project. Start with an overview, detail the problem and your role, walk through your process, showcase key visuals and animations, and conclude with the outcome and lessons learned.

• Visuals: Use high-resolution images, clear mockups, and engaging animations. Ensure smooth transitions and clear narration.

• Narrative: Tell a compelling story about each project. Explain why you made certain design decisions.

• Tool Proficiency: Be ready to discuss how you utilized Figma, After Effects, Illustrator, Photoshop, and Cinema 4D to achieve your results.

• Conciseness: Keep your presentation focused and within the allotted time, typically 20-30 minutes for the presentation itself, followed by Q&A.

📝 Enhancement Note: Candidates should prepare to not only showcase their work but also articulate the strategic thinking and problem-solving behind their creative choices, demonstrating how their skills translate into tangible business value.

📌 Application Steps

To apply for this Visual Designer position:

• Submit Application: Complete the online application form on the Coupang careers portal, ensuring all required fields are filled accurately.

• Portfolio Customization: Ensure your submitted portfolio is tailored to this role. Highlight projects demonstrating your expertise in visual design, illustration, motion graphics, and proficiency with Figma, Adobe Creative Suite (especially After Effects), and Cinema 4D. Structure it to showcase concept development and high-quality execution.

• Resume Optimization: Tailor your resume to emphasize relevant experience, skills, and accomplishments that align with the job description. Use keywords such as "Visual Design," "Motion Graphics," "Illustration," "UX/UI," and specific tool names. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, presenting your portfolio with a clear narrative, and answering behavioral and situational questions related to collaboration, problem-solving, and working in a fast-paced environment. Research Coupang and Coupang Eats thoroughly.

• Company Research: Understand Coupang's mission, values, and the role of Coupang Eats within its ecosystem. Familiarize yourself with their brand aesthetic and customer-centric approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.