UX and Global Web Strategy Manager, LHH CTM (Remote)

📍 Job Overview

Job Title: UX and Global Web Strategy Manager, LHH CTM (Remote)

Company: LHH (Global)

Location: Mexico (Remote)

Job Type: Colleague (Salary) / Full-Time

Category: Digital Marketing / Web Strategy / Operations

Date Posted: July 12, 2026

Experience Level: 5-10 years (Mid-Senior Level)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the development and execution of a comprehensive global website strategy, focusing on optimizing the digital customer journey to drive engagement, lead generation, and conversion.

• Manage the entire website lifecycle, including roadmap development, prioritization, governance, and continuous optimization initiatives to ensure a high-performing and user-centric digital presence.

• Act as a key liaison, partnering with cross-functional teams such as Content, Product Marketing, UX, Demand Generation, and IT to deliver seamless and impactful digital experiences across all web properties.

• Drive critical web optimization programs including SEO, GEO (Geographic Optimization), website personalization, Conversion Rate Optimization (CRO), accessibility, and overall site performance to enhance user experience and achieve business objectives.

📝 Enhancement Note: This role sits at the intersection of digital marketing, user experience, and operational strategy. While not a traditional "Revenue Operations" or "Sales Operations" role, it requires a strong operational mindset for managing complex web ecosystems, driving measurable results, and integrating with core marketing and sales technology stacks. The emphasis on data-driven decisions, process optimization, and cross-functional collaboration aligns closely with operations principles.

📈 Primary Responsibilities

• Global Web Strategy Development & Execution: Define, articulate, and implement the overarching global website strategy, aligning digital initiatives with broader marketing, sales, and customer experience objectives to maximize impact and ROI.

• Website Roadmap & Governance: Own the website roadmap, including prioritization of features, enhancements, and technical improvements. Establish and enforce robust governance policies and procedures for website content, design, and functionality.

• Cross-Functional Collaboration: Foster strong partnerships with internal teams (Content, Product Marketing, UX/UI, Demand Generation, IT) and external agencies/vendors to ensure cohesive digital experiences and efficient project execution.

• Performance Optimization Leadership: Lead initiatives in Search Engine Optimization (SEO), Geographic Optimization (GEO), website personalization, Conversion Rate Optimization (CRO), web accessibility (WCAG compliance), and site performance to continuously improve user engagement and conversion rates.

• Data Analysis & Insights: Analyze user behavior, website analytics (e.g., Google Analytics, Adobe Analytics), and conversion data to identify key trends, opportunities for improvement, and actionable insights that inform strategic decisions.

• Content Management System (CMS) Oversight: Manage CMS governance, streamline content publishing workflows, and ensure rigorous website quality assurance processes are in place to maintain site integrity and user experience.

• AI-Powered Optimization: Leverage Artificial Intelligence (AI) tools and technologies to enhance content strategy, A/B testing, personalization efforts, and overall customer experience across the digital platforms.

• Marketing Technology Integration: Collaborate closely with Marketing Operations to ensure seamless integration between the website, CRM, marketing automation platforms, analytics tools, and other critical reporting systems, enabling a unified view of the customer journey.

• Compliance & Brand Consistency: Ensure all web properties adhere to relevant compliance standards (e.g., privacy regulations like GDPR/CCPA), accessibility guidelines, and maintain consistent brand messaging and visual identity globally.

• Vendor & Agency Management: Manage relationships with external web development agencies, technology vendors, and other third-party partners, ensuring project success, budget adherence, and quality delivery.

📝 Enhancement Note: The responsibilities clearly indicate a strategic, cross-functional role focused on optimizing digital touchpoints. The emphasis on "governance," "optimization," "integration with Marketing Operations," and "data analysis" strongly suggests the need for an operations-minded individual who can manage complex systems and processes to achieve business outcomes.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Marketing, Digital Media, Business Administration, Computer Science, or a closely related field. Experience:

• 5–8 years of progressive experience in managing enterprise-level websites and digital experiences, with a strong focus on strategy, optimization, and user experience.

• Demonstrated experience in developing and executing global web strategies that align with business objectives.

• Proven track record of managing website roadmaps, project prioritization, and governance frameworks. Required Skills:

• Web Strategy & Planning: Expertise in developing and implementing long-term digital strategies, including website architecture, content strategy, and user journey mapping.

• User Experience (UX) & Design Principles: Strong understanding of UX best practices, user-centered design, and how to translate user needs into effective website features and functionality.

• Search Engine Optimization (SEO) & GEO: In-depth knowledge of SEO principles, keyword research, on-page/off-page optimization techniques, and strategies for geographic targeting and localization.

• Analytics & Data Interpretation: Proficiency with web analytics platforms such as Google Analytics, Adobe Analytics, or similar tools for performance tracking, user behavior analysis, and insight generation.

• Content Management Systems (CMS): Hands-on experience with enterprise-level CMS platforms (e.g., Adobe Experience Manager, Sitecore, WordPress VIP) and managing CMS governance and publishing workflows.

• Conversion Rate Optimization (CRO): Experience in designing and executing A/B tests, multivariate tests, and personalization strategies to improve conversion rates and user engagement.

• Project Management: Strong project management skills with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.

• Stakeholder Management & Communication: Excellent verbal and written communication skills, with the ability to effectively collaborate with and influence diverse stakeholders across different departments and levels.

Preferred Skills:

• AI-Powered Optimization Tools: Familiarity with AI technologies for website personalization, content optimization, predictive analytics, or chatbot integration.

• Web Accessibility Standards: Knowledge of WCAG (Web Content Accessibility Guidelines) and experience implementing accessible web designs.

• Marketing Technology Integration: Understanding of how websites integrate with CRM systems (e.g., Salesforce), marketing automation platforms (e.g., Marketo, HubSpot), and other MarTech/SalesTech tools.

• Agile Methodologies: Experience working within Agile development frameworks for web projects.

• Vendor Management: Experience managing relationships with external web development agencies and technology providers.

• Additional Languages: Proficiency in languages beyond English is a plus, given the global nature of the role.

📝 Enhancement Note: The "Required Skills" section heavily emphasizes analytical capabilities, data-driven decision-making, process management (CMS governance, workflows), and cross-functional collaboration, all hallmarks of successful operations professionals. The inclusion of specific analytics tools and the mention of MarTech integration further solidify this.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Website Strategy Case Studies: Showcase examples of strategic plans developed for enterprise websites, detailing objectives, target audiences, key initiatives, and measurable outcomes. Highlight how strategy translated into tangible business results (e.g., increased traffic, leads, conversions).

• Optimization Project Demonstrations: Present case studies of significant optimization projects (SEO, CRO, personalization, A/B testing), detailing the methodology used, challenges overcome, tools employed, and quantitative improvements achieved (e.g., % increase in conversion rates, engagement metrics).

• Website Governance & Workflow Examples: Illustrate experience with establishing and managing website governance frameworks, content publishing workflows, and quality assurance processes. This could include process flowcharts, policy documents, or examples of managing content lifecycles.

• Cross-Functional Collaboration Examples: Provide evidence of successful collaboration with diverse teams (e.g., UX, Content, IT, Marketing) on web projects. Focus on how you facilitated communication, managed dependencies, and ensured alignment to deliver integrated digital experiences.

Process Documentation:

• Workflow Design & Optimization: Candidates should be prepared to discuss their approach to designing and optimizing web content publishing workflows, including approvals, revisions, and deployment processes.

• Implementation & Automation: Demonstrate understanding of how to implement new web features, functionalities, or integrations, and where automation can be leveraged to improve efficiency and reduce manual effort in web operations.

• Measurement & Performance Analysis: Detail methodologies for tracking website performance, analyzing key metrics, and reporting on the success of strategic initiatives and ongoing optimization efforts.

📝 Enhancement Note: While a traditional "operations portfolio" might focus on CRM configurations or sales process mapping, for this role, it will center on the "operations" of a global web presence. This includes strategic planning, process management (governance, workflows), data analysis for performance improvement, and system integration. Candidates should be ready to demonstrate their ability to manage and optimize complex digital ecosystems.

💵 Compensation & Benefits

Salary Range:

• Given the remote nature, the location in Mexico, and the 5-8 years of experience requirement, a competitive salary range for a UX and Global Web Strategy Manager in Mexico typically falls between MXN $600,000 - $900,000 annually, or approximately USD $30,000 - $45,000 USD annually, depending on specific experience, negotiation, and regional cost of living adjustments. This estimate is based on market data for similar roles in Mexico and considering the international nature of LHH. Benefits:

• Growth Opportunities: Access to career advancement within LHH, a global leader in human resources, with potential for specialization or leadership roles in digital marketing and operations.

• Training & Development: Comprehensive programs focused on continuous learning and skill development to stay agile in a competitive business environment, including potential for certifications or advanced training in web technologies and digital marketing.

• Inclusive Work Environment: Fostering an inclusive and open culture that encourages creative thinking, idea generation, and exploration of new alternatives.

• Remote Work Flexibility: A fully remote position allowing for work-life balance and the ability to work from anywhere within Mexico.

• Health & Wellness: Comprehensive health benefits package, often including medical, dental, and vision insurance.

• Retirement Savings Plan: Opportunities to contribute to a retirement savings plan.

• Paid Time Off: Generous vacation, sick leave, and holiday policies.

Working Hours:

• 40 hours per week, with flexibility expected to manage global responsibilities and potential cross-time zone collaboration. The role is designated as "Colleague (Salary)" and "Full-Time."

📝 Enhancement Note: The salary range is an estimate based on publicly available data for similar roles in Mexico and adjusted for the remote, international context. Benefits are extrapolated from common offerings for such roles and the explicit mentions in the job description. The "Colleague (Salary)" employment type suggests a permanent, salaried position with benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Human Resources Services / Talent Management / Career Transition & Mobility. LHH operates within a dynamic and evolving sector focused on helping individuals navigate career changes and organizations manage their talent effectively.

Company Size: LHH is part of The Adecco Group, a large global enterprise with over 12,000 professionals across 60+ countries. This indicates a robust, well-established organization with significant resources and a broad global footprint.

Founded: LHH has over 50 years of experience, highlighting a long-standing reputation and deep expertise in its field.

Team Structure:

• Reporting Line: The role reports to the Global Head of Digital Marketing, LHH CTM. This suggests a dedicated digital marketing function with a focus on the Career Transition & Mobility (CTM) division.

• Team Size & Specialization: While there are no direct reports for this role, it implies collaboration with various specialized teams: Content, Product Marketing, UX/UI, Demand Generation, IT, and Marketing Operations. The global nature suggests interaction with regional marketing and digital leads.

• Cross-Functional Collaboration: The role is inherently cross-functional, requiring close partnerships with teams responsible for content creation, user experience design, product marketing strategy, demand generation campaigns, IT infrastructure, and operational support (Marketing Ops).

Methodology:

• Data-Driven Approach: The role emphasizes analyzing user behavior and website analytics to identify opportunities, indicating a data-first approach to strategy and optimization.

• Agile Optimization: The mention of continuous optimization, A/B testing, and potentially Agile methodologies suggests a dynamic, iterative approach to managing the web presence.

• Integrated Digital Experience: The focus on partnering with various teams to deliver "high-performing digital experiences" points to a methodology that prioritizes a cohesive and seamless customer journey across all touchpoints.

Company Website: www.lhh.com

📝 Enhancement Note: LHH's scale and history as part of The Adecco Group suggest a professional, structured environment with established processes. The emphasis on "global scale with local market expertise" implies a need for strategic thinking that can be adapted to different regions, a common challenge in global operations roles.

📈 Career & Growth Analysis

Operations Career Level: This is a Manager-level position, indicating a significant level of responsibility for strategy, execution, and cross-functional leadership within the digital marketing and web operations domain. It is a mid-to-senior level role requiring substantial experience and strategic input.

Reporting Structure: Reporting to the Global Head of Digital Marketing provides visibility into senior marketing leadership and strategic direction. While there are no direct reports, the role requires significant influence and collaboration with peer-level managers and teams across the organization.

Operations Impact: The Web Strategy Manager directly impacts the organization's revenue generation and customer acquisition by optimizing the digital front door. Effective website strategy drives qualified leads, improves conversion rates, enhances brand perception, and supports the overall customer journey, all of which are critical for business growth and operational efficiency.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like advanced CRO, AI-driven personalization, web accessibility, or global SEO strategies.

• Leadership Progression: Potential to move into senior digital marketing leadership roles, such as Director of Digital Marketing, Head of Web Operations, or a broader MarTech strategy role.

• Cross-Functional Mobility: Opportunities to leverage web strategy expertise in other digital marketing functions or even in broader product or customer experience management roles.

• Global Exposure: Gain extensive experience managing international web properties, which is highly valuable for global operations and digital strategy roles.

📝 Enhancement Note: This role offers a significant opportunity for professionals looking to establish themselves as experts in digital web operations and strategy. The path from this role can lead to broader leadership within digital marketing or even into more strategic operational roles that manage multiple technology platforms and business processes.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed workforce, emphasizing asynchronous communication and digital collaboration tools.

Office Location(s): Primarily based in Mexico, but the role is remote, allowing flexibility within the country. The "up to 10%" travel suggests occasional in-person meetings or conferences may be required.

Workspace Context:

• Collaborative Environment: The role necessitates strong digital collaboration skills, utilizing platforms like Slack, Microsoft Teams, Zoom, and project management tools to connect with global teams.

• Technology & Tools: Access to and proficiency with a suite of digital marketing and analytics tools is essential. The company likely provides necessary software licenses, though personal equipment may be required.

• Operations Team Interaction: While not part of a traditional "operations team" in the sense of IT or finance operations, the candidate will work closely with Marketing Operations, ensuring integration and alignment of web systems with the broader marketing technology stack.

Work Schedule:

• Standard 40-hour work week. Given the global nature of the role, some flexibility may be required to accommodate meetings across different time zones. Asynchronous work practices will likely be common.

📝 Enhancement Note: For a remote role, the emphasis on digital collaboration tools and effective communication strategies is paramount. Candidates should highlight their experience working autonomously and as part of a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely conduct an initial conversation to assess overall fit, experience, and understanding of the role's core responsibilities.

• Hiring Manager Interview: A deeper dive into your strategic thinking, web strategy experience, and understanding of UX, SEO, CRO, and analytics. Be prepared to discuss your approach to managing global web properties.

• Cross-Functional Team Interviews: Interviews with peers or stakeholders from Content, UX, Product Marketing, or IT. These will focus on your collaboration style, ability to influence, and how you work with different functional experts.

• Case Study Presentation/Technical Challenge: You may be asked to present a portfolio piece or tackle a hypothetical challenge related to website strategy, optimization, or problem-solving for a global web presence.

• Final Interview: Often with a senior leader (e.g., Global Head of Digital Marketing) to assess cultural fit, strategic alignment, and overall leadership potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 impactful projects that best demonstrate your expertise in web strategy, UX, SEO, CRO, and data analysis. Prioritize projects with clear, measurable business outcomes.

• Structure for Impact: For each project, clearly outline the challenge, your role and approach, the solutions implemented, the tools and technologies used, and the quantifiable results achieved. Use a STAR (Situation, Task, Action, Result) or similar framework.

• Highlight Operations Thinking: Emphasize your role in process improvement, governance, cross-functional coordination, and data-driven decision-making. Show how you managed the "operations" of the web.

• Demonstrate Global Acumen: If possible, include examples of managing web properties for international markets, showcasing an understanding of localization, multi-language support, and global compliance.

• Prepare for Discussion: Be ready to walk through your portfolio items, answer detailed questions about your process, and discuss how you would apply your experience to LHH's specific challenges.

Challenge Preparation:

• Strategic Problem-Solving: Practice analyzing a complex web-related problem (e.g., declining conversion rates in a specific region, poor mobile user experience) and proposing data-backed solutions.

• Process Improvement Scenarios: Be ready to discuss how you would improve website content publishing workflows, enhance collaboration between UX and development teams, or implement new governance policies.

• Metrics & Reporting: Prepare to discuss key website KPIs, how you would track them, and how you would report on performance to different stakeholder groups.

📝 Enhancement Note: The emphasis on a portfolio and potential case studies indicates LHH values practical demonstration of skills over theoretical knowledge. Candidates should treat this as an opportunity to showcase their strategic thinking and operational execution capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Experience with enterprise-level platforms such as Adobe Experience Manager (AEM), Sitecore, WordPress VIP, or similar is crucial for managing global web content.

• Web Analytics Platforms: Deep proficiency in Google Analytics (GA4) and/or Adobe Analytics is essential for performance tracking, user behavior analysis, and deriving insights.

• SEO & GEO Tools: Familiarity with tools like SEMrush, Ahrefs, Moz, Google Search Console for SEO analysis, keyword research, and site audits. GEO tools might include specific localization platforms or analytics features.

• CRO & Personalization Tools: Experience with A/B testing platforms (e.g., Optimizely, VWO, Google Optimize) and personalization engines.

• UX/UI Tools: Understanding of tools used for wireframing, prototyping, and user testing (e.g., Figma, Sketch, Adobe XD, UserTesting.com).

Analytics & Reporting:

• Data Visualization Tools: Experience with tools like Tableau, Power BI, or Google Data Studio to create dashboards and reports for stakeholders.

• Tag Management: Proficiency with Google Tag Manager (GTM) for managing website tracking codes and analytics implementation.

CRM & Automation:

• CRM Systems: Understanding of how websites integrate with CRM platforms, particularly Salesforce, given LHH's industry.

• Marketing Automation Platforms: Familiarity with platforms like Marketo, HubSpot, Pardot, or similar, and their integration points with the website for lead capture and nurturing.

• Integration Platforms: Awareness of tools or methods used for integrating various marketing technology components.

📝 Enhancement Note: The specific tools are inferred based on the required skills (Analytics, CMS, SEO, CRO, Personalization) and the nature of managing a global enterprise website. A candidate's proficiency with this stack is critical for effective web operations.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using analytics and user data to inform strategy, prioritize initiatives, and measure success.

• Customer-Centricity: A commitment to understanding user needs and delivering exceptional digital experiences that drive engagement and satisfaction.

• Continuous Improvement: A proactive approach to identifying opportunities for optimization, testing new approaches, and iterating on website performance.

• Collaboration & Partnership: Valuing strong working relationships with internal teams and external partners to achieve shared goals.

• Global Mindset: An appreciation for diverse markets and the ability to develop strategies that are both globally consistent and locally relevant.

Collaboration Style:

• Proactive & Communicative: Maintaining open lines of communication with cross-functional teams, providing regular updates, and seeking input.

• Cross-Functional Integration: Working closely with Marketing Operations to ensure seamless data flow and system integration between the website and the broader MarTech stack.

• Process-Oriented: A structured approach to managing workflows, governance, and quality assurance, with a willingness to refine processes for greater efficiency.

• Feedback-Driven: Open to receiving and providing constructive feedback to foster continuous improvement and strong working relationships.

📝 Enhancement Note: The company culture description highlights a blend of data-driven strategy, customer focus, and collaborative execution, which are key pillars for successful digital and operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Global Scalability & Localization: Balancing a unified global web strategy with the need for localized content, user experiences, and compliance across diverse markets.

• Technology Integration Complexity: Ensuring seamless integration and data flow between the website and a complex MarTech/SalesTech stack, including CRM and marketing automation.

• Driving Measurable ROI: Demonstrating the direct impact of web strategy and optimization efforts on lead generation, conversion rates, and overall business revenue in a tangible way.

• Keeping Pace with Digital Trends: Continuously adapting to evolving web technologies, AI advancements, SEO algorithm changes, and user behavior shifts.

• Stakeholder Alignment: Gaining buy-in and managing expectations across numerous global stakeholders with potentially differing priorities.

Learning & Development Opportunities:

• Advanced Digital Strategy: Opportunities to delve deeper into areas like advanced AI applications in marketing, sophisticated personalization engines, and global SEO strategies.

• MarTech Stack Expertise: Gaining in-depth knowledge of enterprise-level MarTech stacks and how to optimize their integration and utilization.

• Leadership Development: Developing leadership skills through managing complex projects, influencing stakeholders, and potentially mentoring junior team members or agency partners.

• Industry Conferences & Certifications: Access to industry events and training programs focused on web strategy, UX, digital marketing, and analytics.

📝 Enhancement Note: The challenges presented are common in global digital strategy and operations roles, offering significant learning opportunities for candidates who can navigate them effectively.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a global website strategy. How do you ensure it aligns with diverse regional needs and overall business objectives?" (Focus on your strategic planning, market research, and stakeholder alignment methodology.)

• "Walk us through a time you significantly improved website conversion rates. What was your approach, what tools did you use, and what were the key results?" (Prepare a detailed case study using the STAR method, emphasizing data analysis and CRO techniques.)

• "How would you approach managing website governance and content publishing workflows for a global organization? What are the key challenges, and how do you mitigate them?" (Discuss your experience with CMS, process definition, and cross-functional collaboration.) Company & Culture Questions:

• "Based on your understanding of LHH CTM, what do you see as the biggest opportunities for our global web presence?" (Research LHH's services, target audience, and current digital footprint to offer informed insights.)

• "How do you foster an inclusive and collaborative environment when working with remote, global teams?" (Share examples of your communication strategies, team-building efforts, and conflict resolution skills.)

• "How do you measure the ROI of digital marketing initiatives, specifically website performance?" (Discuss your preferred metrics, reporting frameworks, and how you tie web performance to business outcomes like lead generation and revenue.) Portfolio Presentation Strategy:

• Quantify Everything: For each portfolio piece, ensure you have clear, quantifiable results. Use percentages, absolute numbers, and ROI where possible.

• Tell a Story: Frame your projects not just as tasks completed, but as solutions to business problems. Explain the "why" behind your actions and the impact of your work.

• Process Over Outcome: While outcomes are crucial, be prepared to deep-dive into your process, decision-making, and the operational aspects of how you achieved those results.

• Tailor to LHH: If possible, draw parallels between your past experiences and the challenges LHH CTM might face. Show how your skills are directly applicable.

📝 Enhancement Note: Interview questions will likely focus on strategic thinking, operational execution, data analysis, and cross-functional collaboration, reflecting the core demands of this role.

📌 Application Steps

To apply for this UX and Global Web Strategy Manager position:

• Submit your application through the provided link on Jobvite.

• Customize Your Resume: Tailor your resume to highlight keywords and responsibilities mentioned in the job description, such as "global web strategy," "UX," "SEO," "CRO," "website governance," "analytics," and "stakeholder management." Quantify your achievements wherever possible.

• Prepare Your Portfolio: Compile a concise, impactful portfolio showcasing 3-5 relevant projects. Focus on projects that demonstrate strategic thinking, data-driven optimization, and successful cross-functional collaboration in managing web properties.

• Research LHH: Thoroughly understand LHH CTM's services, target audience, and their position in the HR and talent mobility market. Consider how your web strategy expertise can directly support their business objectives.

• Practice Interview Responses: Prepare to articulate your experience and approach using the STAR method, especially for behavioral and situational questions related to strategy, optimization, and collaboration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.