UX & Brand Designer – DTC / E-commerce

📍 Job Overview

Job Title: UX & Brand Designer – DTC / E-commerce

Company: Jobgether (on behalf of a partner company)

Location: Switzerland

Job Type: Part-time / Freelance Contractor

Category: UX Design / Brand Design / E-commerce Operations

Date Posted: 2026-04-20

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role blends UX design, brand storytelling, and performance marketing within a fast-paced DTC e-commerce context.

• Responsible for transforming text-heavy, conversion-focused pages into visually compelling, brand-aligned digital experiences.

• Requires a strong balance between creative design thinking and conversion-driven UX optimization.

• Collaborates closely with growth and marketing teams to ensure design decisions support measurable business outcomes.

• Operates in a remote, project-based setup, influencing key digital touchpoints including landing pages, product pages, and email assets.

📝 Enhancement Note: While the base description is for a "UX & Brand Designer," the emphasis on "performance marketing," "conversion performance," "direct-response principles," and "user acquisition metrics" strongly suggests this role is deeply integrated with the operational aspects of driving revenue in an e-commerce setting. Therefore, it's positioned within "E-commerce Operations" to highlight this critical functional alignment, even though the core skill set is design. The "Part-time" employment type combined with "freelance project-based engagement" also points towards a contractor role focused on specific operational initiatives rather than full-time employment.

📈 Primary Responsibilities

• Redesign and optimize landing pages and product pages to enhance visual hierarchy, UX flow, and overall brand presentation, crucially maintaining conversion performance.

• Translate performance-driven, copy-heavy layouts into more visually engaging and brand-aligned digital experiences that drive user engagement.

• Collaborate closely with growth and performance marketing teams to ensure all design decisions directly support experimentation, conversion goals, and user acquisition metrics.

• Develop and refine UX structures that measurably improve readability, engagement, and customer journey clarity across web pages.

• Contribute to the strategic evolution of brand identity across key digital touchpoints, including web and email design systems.

• Effectively balance direct-response marketing requirements with elevated visual storytelling and premium brand positioning to optimize the customer acquisition funnel.

• Utilize Figma to design, iterate, and deliver production-ready design assets, ensuring seamless implementation for maximum impact.

📝 Enhancement Note: The responsibilities are enhanced to emphasize the operational impact of design. Phrases like "crucially maintaining conversion performance," "drive user engagement," "directly support experimentation, conversion goals, and user acquisition metrics," and "optimize the customer acquisition funnel" connect the design tasks to measurable business outcomes, which is key for operations-focused candidates.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a strong portfolio often substitutes for formal education in design roles. A background in Graphic Design, UX/UI Design, Digital Media, or a related field is implied.

Experience: 2-5 years of experience in UX and visual/brand design, with a significant portion focused on Direct-to-Consumer (DTC) or e-commerce environments. Experience collaborating with performance marketing or growth teams is essential.

Required Skills:

• Proven expertise in UX and visual/brand design, with a strong portfolio showcasing work for consumer-facing brands.

• Demonstrated ability to balance conversion-focused design with compelling visual and brand storytelling.

• High proficiency in Figma and modern UX/UI design workflows.

• Experience collaborating effectively with growth, performance marketing, or acquisition-focused teams.

• Solid understanding of direct-response principles and their impact on conversion rates.

• Ability to work independently, manage projects, and deliver high-quality results in a remote, project-based setup.

Preferred Skills:

• Portfolio preference for wellness, supplements, or premium lifestyle product brands.

• Experience with designing and optimizing email marketing assets.

• Familiarity with A/B testing methodologies and how design influences testing outcomes.

• Understanding of basic HTML/CSS to ensure design feasibility.

• Experience working within defined brand guidelines and contributing to their evolution.

📝 Enhancement Note: The "Experience" section is clarified to reflect the "Mid-Level" AI assessment, and specific preferred skills are added to help candidates understand how to further differentiate themselves, particularly in the context of DTC operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects that highlight your UX and brand design capabilities within a DTC or e-commerce context.

• For each project, clearly articulate the business problem, your design process, the tools used (especially Figma), and the quantifiable outcomes or impact (e.g., conversion rate improvements, engagement metrics).

• Include examples of landing page and product page redesigns, demonstrating your ability to improve visual hierarchy and brand presentation while maintaining or enhancing conversion rates.

• Present examples of how you've translated copy-heavy content into visually appealing digital experiences.

Process Documentation:

• Be prepared to discuss your design process, including how you approach user research (even if informal for project-based roles), wireframing, prototyping, user testing (if applicable), and final asset delivery.

• Detail your collaboration workflow with cross-functional teams (e.g., growth, marketing, developers) to ensure alignment and successful implementation.

• Explain how you incorporate performance metrics and conversion goals into your design iterations and decision-making.

• Be ready to articulate how you maintain and contribute to design systems to ensure brand consistency and efficiency.

📝 Enhancement Note: This section is crucial for operations roles. The emphasis is on demonstrating not just design skill but also a process-oriented approach, quantifiable results (ROI, conversion metrics), and collaboration within a performance-driven environment. The requirement to discuss the "business problem" and "quantifiable outcomes" directly aligns with operations' focus on impact and efficiency.

💵 Compensation & Benefits

Salary Range:

As this is a freelance, part-time role based in Switzerland, and the exact rate is not specified, the estimated hourly rate for a mid-level UX & Brand Designer with DTC/e-commerce experience in Switzerland typically ranges from CHF 60 to CHF 90 per hour. This estimate is based on industry benchmarks for freelance design professionals in Western Europe, considering the cost of living and demand for specialized skills in e-commerce.

Benefits:

• Fully remote, freelance project-based engagement, offering significant flexibility.

• Opportunity to work with a fast-growing DTC brand in the wellness and supplements space, gaining valuable industry experience.

• Flexible working structure with substantial autonomy over execution and project management.

• High-impact design work that is directly tied to growth and conversion performance, providing clear visibility of your contributions.

• Collaborative environment with experienced growth and marketing teams, fostering professional development.

• Exposure to performance-driven UX challenges in a scaling e-commerce environment, broadening your skill set.

Working Hours:

This is a part-time, project-based role. While the total hours are not specified, it's expected to align with European working hours, suggesting approximately 20-30 hours per week depending on project scope. The flexible working structure allows for autonomy over execution, but responsiveness during core European business hours is preferred for collaboration.

📝 Enhancement Note: A regional salary estimate is provided with a clear methodology. The benefits are rephrased to highlight the operational advantages and career development aspects relevant to a skilled professional seeking impactful freelance work. The working hours are clarified based on the "part-time" and "remote" nature of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company operates within the DTC (Direct-to-Consumer) e-commerce sector, specifically with a focus on wellness and supplements. This implies a fast-paced, data-driven environment where customer acquisition and retention are paramount.

Company Size: Not explicitly stated, but the mention of "fast-growing DTC brand" and "scaling e-commerce environment" suggests a company that has moved beyond the startup phase and is in a growth trajectory, likely with a lean but effective team structure.

Founded: Not specified.

Team Structure:

• The UX & Brand Designer will likely be part of a project team that includes members from Growth Marketing, Performance Marketing, and possibly E-commerce Management.

• Collaboration will be cross-functional, with direct reporting or project oversight from marketing leads responsible for user acquisition and conversion.

Methodology:

• Data-driven decision-making is central, with a strong emphasis on A/B testing, conversion rate optimization (CRO), and user acquisition metrics.

• Design work is expected to be iterative and responsive to performance data and market trends.

• A balance between creative brand expression and direct-response marketing effectiveness is a core operational philosophy.

Company Website: Jobgether.com (for application process), partner company website to be disclosed during interview process.

📝 Enhancement Note: The company culture is inferred from the industry (DTC Wellness/Supplements), the emphasis on performance marketing, and the description of a "fast-growing" brand. This context is vital for a designer to understand how their work contributes to operational success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level for a freelance designer, requiring a solid foundation (2-5 years) and the ability to work independently on defined projects. It's an opportunity to deepen expertise in performance-driven design within a specific, high-growth e-commerce niche.

Reporting Structure: The designer will likely report to a Marketing Manager, Growth Lead, or E-commerce Director, depending on the partner company's structure. The relationship will be project-based, with clear briefs and feedback loops.

Operations Impact: The designer's work will have a direct and measurable impact on key operational metrics such as conversion rates, customer acquisition cost (CAC), average order value (AOV), and overall revenue. By optimizing user journeys and brand presentation, the designer directly contributes to the company's growth and profitability.

Growth Opportunities:

• Specialization: Deepen expertise in conversion-focused UX and brand design for DTC e-commerce, becoming a go-to specialist in this niche.

• Portfolio Expansion: Gain high-caliber case studies showcasing significant impact on key business metrics, enhancing future freelance opportunities.

• Industry Exposure: Work within the dynamic wellness and supplements sector, understanding its unique consumer behavior and marketing strategies.

• Long-Term Projects: Potential for ongoing freelance engagements or even transition to a more permanent role if performance and cultural fit align with the partner company's long-term needs.

📝 Enhancement Note: This section frames the freelance role within a career context, emphasizing the operational impact and specific growth avenues available to a designer who excels in this performance-oriented environment.

🌐 Work Environment

Office Type: Fully remote. This role is project-based and does not require physical presence in an office.

Office Location(s): While the role is advertised for Switzerland, the remote nature means candidates from other locations may be considered, with a preference for alignment with European working hours. The partner company's physical locations are not disclosed but are secondary to the remote work arrangement.

Workspace Context:

• Candidates will work from their own home office environment, requiring reliable internet and a professional setup for remote collaboration.

• Access to digital collaboration tools (e.g., Slack, Zoom, project management software) will be essential for communication with the partner company's teams.

Work Schedule:

• Part-time and project-based, offering flexibility in daily scheduling.

• However, availability aligned with European working hours is preferred for effective communication and collaboration with the internal teams. This means being accessible for meetings and urgent feedback during typical business hours in Switzerland (e.g., 9 AM - 5 PM CET).

📝 Enhancement Note: The work environment details are tailored to a remote, freelance position, emphasizing the need for self-discipline, effective digital communication, and alignment with operational working hours for seamless integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Jobgether AI): Your application will be processed by Jobgether's AI to assess core requirements.

• Application Review (Hiring Company): Shortlisted candidates' profiles and portfolios will be shared with the partner company.

• Portfolio Presentation & Discussion: Expect a session where you present your portfolio, focusing on 2-3 key projects. Be ready to discuss your design process, the strategic rationale behind your decisions, and the quantifiable impact of your work on conversion and brand metrics.

• Skills Assessment/Case Study: A potential design challenge or case study may be presented, requiring you to apply your UX/brand design skills to a specific DTC e-commerce problem, focusing on conversion optimization and brand consistency.

• Team/Hiring Manager Interview: A discussion to assess cultural fit, collaboration style, and alignment with the company's operational goals.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the business objective, your role, the challenges faced, your design solutions, and, most importantly, the measurable results (e.g., "% increase in conversion rate," "% decrease in bounce rate," "improvement in engagement time").

• Tell a Story: Structure your portfolio presentations around a narrative: problem, process, solution, impact. Explain why you made certain design choices, linking them back to user needs and business goals.

• Showcase DTC/E-commerce Relevance: Highlight projects that specifically demonstrate your understanding of DTC customer journeys, product pages, landing pages, and performance marketing principles.

• Figma Proficiency: Be ready to walk through your Figma files, explaining your workflow, component usage, and any prototyping you've done.

• Brand Alignment: Demonstrate how you can maintain and elevate a brand's identity while also driving direct-response objectives.

Challenge Preparation:

• Familiarize yourself with common DTC e-commerce challenges related to user acquisition, conversion optimization, and brand perception.

• Practice designing a high-converting landing page or optimizing an existing product page, focusing on clear calls-to-action, compelling visuals, and persuasive copy integration.

• Be prepared to articulate your design decisions in terms of their potential impact on key performance indicators (KPIs).

📝 Enhancement Note: This section provides actionable advice for candidates, emphasizing the operational aspect of design by focusing on quantifiable results, strategic rationale, and demonstrating an understanding of performance marketing within the portfolio and interview.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design, prototyping, and asset delivery. Proficiency in advanced features, component libraries, and collaborative workflows is expected.

• Adobe Creative Suite (Photoshop, Illustrator): May be used for asset creation and manipulation, especially for brand elements and graphics.

Analytics & Reporting:

• While not directly a design tool, a strong understanding of how to interpret data from analytics platforms is crucial. Familiarity with concepts from:
  • Google Analytics: For understanding user behavior, traffic sources, and conversion metrics.
  • Heatmap/Session Recording Tools (e.g., Hotjar, FullStory): For understanding user interaction on pages and identifying UX pain points.
  • A/B Testing Platforms (e.g., Optimizely, Google Optimize): To understand how designs are tested and iterated upon.

CRM & Automation:

• Understanding of how design assets are integrated into CRM or marketing automation platforms for email campaigns or landing page builders is beneficial. Familiarity with concepts related to:
  • Email Marketing Platforms (e.g., Mailchimp, Klaviyo): For designing effective email templates.
  • CMS/Website Builders (e.g., Shopify, WordPress): Understanding the constraints and possibilities within these platforms.

📝 Enhancement Note: The tool stack focuses on Figma as primary, but crucially adds context around analytics and marketing automation tools that a UX/Brand Designer in an operations-focused role would need to understand and interact with to ensure their designs are effective and measurable.

👥 Team Culture & Values

Operations Values:

• Data-Driven Impact: Decisions are guided by data and performance metrics; design work must demonstrate a clear link to business outcomes and ROI.

• Efficiency & Optimization: A continuous drive to improve processes, workflows, and user experiences to maximize efficiency and conversion rates.

• Customer-Centricity: Deep understanding of the target audience's needs, behaviors, and journey to create resonant brand experiences and seamless interactions.

• Collaboration & Communication: Open communication channels and a collaborative spirit are vital for integrating design effectively with marketing and growth strategies.

• Agility & Adaptability: Ability to adapt quickly to market changes, performance feedback, and evolving business priorities in a fast-paced DTC environment.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, growth, and potentially product/development teams, contributing insights and receiving feedback proactively.

• Feedback-Oriented: A culture that encourages constructive feedback on designs to ensure they meet both strategic and performance objectives.

• Shared Ownership: A sense that everyone contributes to the overall success of the brand and its growth, fostering a collaborative approach to problem-solving.

📝 Enhancement Note: These values and collaboration styles are inferred to reflect a high-performing, operations-centric DTC environment, emphasizing how a designer's mindset and approach should align with these principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand vs. Performance: The primary challenge is to create aesthetically pleasing, brand-aligned designs that also excel at direct-response marketing and conversion.

• Remote Collaboration: Effectively communicating design intent, gathering feedback, and ensuring seamless implementation without in-person interaction.

• Rapid Iteration: Working within a fast-paced DTC environment that requires quick turnarounds and continuous optimization based on performance data.

• Evolving Trends: Staying abreast of both UX/UI design trends and e-commerce marketing best practices to maintain a competitive edge.

Learning & Development Opportunities:

• Performance Design Mastery: Gain deep expertise in conversion rate optimization (CRO) and how design directly impacts user acquisition and sales funnels.

• DTC E-commerce Acumen: Develop a comprehensive understanding of the DTC business model, customer lifecycle, and marketing strategies.

• Cross-Functional Exposure: Learn from growth and performance marketing specialists, gaining insights into campaign management, analytics, and customer acquisition tactics.

• Portfolio Building: Develop a strong portfolio with demonstrable, quantifiable results that can significantly boost future freelance career prospects.

📝 Enhancement Note: Challenges and growth opportunities are framed from an operational perspective, highlighting how the designer can develop critical skills relevant to the e-commerce and performance marketing industries.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strong brand aesthetics with aggressive conversion goals. What was your approach, and what were the results?" (Prepare a case study from your portfolio.)

• "How do you ensure your landing page designs are optimized for both user experience and direct-response marketing objectives?" (Focus on CTA placement, visual hierarchy, and clear value proposition.)

Company & Culture Questions:

• "What appeals to you about working with DTC wellness or supplement brands specifically?" (Research the industry and company's mission if possible.)

• "How do you approach collaboration with performance marketing teams to ensure your designs meet their campaign objectives?" (Emphasize communication, understanding KPIs, and iterative feedback.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of the project's business objective and your role.

• Show, Don't Just Tell: Use visuals extensively. For each design decision, explain the "why" – how it addresses a user need or a business goal.

• Quantify Results: Dedicate a significant portion to the outcomes. Use charts, percentages, and clear numbers to demonstrate the impact of your work.

• Figma Walkthrough: Be prepared to share your screen and navigate through a relevant Figma project to showcase your workflow, organization, and specific design solutions.

📝 Enhancement Note: Interview questions are tailored to probe the candidate's understanding of operations, conversion optimization, and their ability to deliver measurable results through design, aligning with the job's core requirements.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided Jobgether link.

• Curate Your Portfolio: Select 2-3 of your strongest DTC/e-commerce projects that clearly demonstrate your ability to blend brand design with conversion optimization. Ensure each project includes quantifiable results.

• Tailor Your Resume/Profile: Highlight experience with Figma, DTC/e-commerce, performance marketing collaboration, and any quantifiable achievements in conversion rate improvement or user engagement.

• Prepare Your Narrative: Practice articulating your design process, strategic thinking, and project outcomes concisely and impactfully, focusing on how your work drives business results.

• Research the Industry: Familiarize yourself with the wellness and supplements DTC market to understand common consumer behaviors and design trends.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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